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Consumer behaviour 2020

This document is an examination paper for the B.Com degree focusing on Consumer Behaviour, specifically for the sixth semester. It includes three parts: Part A with ten short-answer questions, Part B with six detailed questions, and Part C with two long-answer questions, covering various aspects of consumer behavior, marketing, and related theories. The exam is structured to assess students' understanding of key concepts and their ability to apply them in practical scenarios.

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josephvarghese0333
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8 views

Consumer behaviour 2020

This document is an examination paper for the B.Com degree focusing on Consumer Behaviour, specifically for the sixth semester. It includes three parts: Part A with ten short-answer questions, Part B with six detailed questions, and Part C with two long-answer questions, covering various aspects of consumer behavior, marketing, and related theories. The exam is structured to assess students' understanding of key concepts and their ability to apply them in practical scenarios.

Uploaded by

josephvarghese0333
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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QP CODE: 20100517 Reg No : .....................

20100517
Name : .....................

BCOM DEGREE (CBCS) EXAMINATION, MARCH 2020


Sixth Semester
Complementary Course - CO6CMT12 - CONSUMER BEHAVIOUR
B.Com Model III Office Management & Secretarial Practice,B.Com Model II Logistics
Management,B.Com Model II Marketing
2017 Admission Onwards
AD6B510C
Time: 3 Hours Marks: 80
Part A
Answer any ten questions.
Each question carries 2 marks.

1. What is meant by term 'Drive' ?

2. What is interpretive Approach ?

3. Who is the End user?

4. Why is it considered that personality is consistent and enduring?

5. List the three levels of complexities in perception.

6. What is life style ? Give an example

7. What is cross culture values ? Which are the various types ?

8. What is need recognition?

9. What are the basic structure of buying behaviour?

10. What is consumer satisfaction?

11. Define Consumerism.

12. Differentiate horizontal markets with vertical markets.


(10×2=20)
Part B
Answer any six questions.
Each question carries 5 marks.

13. What are the various approaches used in studying the consumer behaviour ? Explain

Page 1/2 Turn Over


14. How did the emgerging service sectors affected consumer behaviour ? Explain.

15. How can a marketer coordinate the communication activities in achieving marketing
objectives?

16. What are the elements of learning?

17. What are the determinants of social class?

18. Explain the different types of groups.

19. What are the conditions that leads to post-purchase dissonance?

20. What are the different types of dissonance management?

21. Explain the powers of District Forum under COPRA 1986.


(6×5=30)
Part C
Answer any two questions.
Each question carries 15 marks.

22. Explain the importance of the study of Consumer Behaviour.

23. What are the different methods used to change the consumer attitude?

24. Dicuss Howard seth, Engel-Kollat and NICOSIA Model

25. Explain the various factors influencing consumer buying behaviour.


(2×15=30)

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