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Cream Purple Abstract Thesis Defense Presentation - 20250223 - 201709 - 0000

The second era of the consumer movement, occurring in the 1920s and 1930s, was a response to the impacts of industrialization, marked by the formation of Consumers Research Inc. and the establishment of consumer unions. This period also saw significant legislative changes, including the Federal Food, Drug, and Cosmetics Act of 1938 and amendments to the Federal Trade Commission Act. The third era began post-World War II, with Ralph Nader emerging as a key figure advocating for consumer rights, culminating in President Kennedy's 1962 Consumer Bill of Rights.

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4 views11 pages

Cream Purple Abstract Thesis Defense Presentation - 20250223 - 201709 - 0000

The second era of the consumer movement, occurring in the 1920s and 1930s, was a response to the impacts of industrialization, marked by the formation of Consumers Research Inc. and the establishment of consumer unions. This period also saw significant legislative changes, including the Federal Food, Drug, and Cosmetics Act of 1938 and amendments to the Federal Trade Commission Act. The third era began post-World War II, with Ralph Nader emerging as a key figure advocating for consumer rights, culminating in President Kennedy's 1962 Consumer Bill of Rights.

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samsamduran2123
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© © All Rights Reserved
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SECOND ERA OF

CONSUMER
MOVEMENT
PRESENT BY: MELJOYS
ANTONIO
SECOND ERA OF CONSUMER MOVEMENT

The first era of consumer movement ended in 1910s it


was an outgrowth of the massive changes brought by the
early stages of the industrial revolution. The period of
1920s. and 1930s marks the second era of consumer
movement and it may be conceived as response to the
broadening impact of industrialization revolution,
1
it goes beyond the factories and transportation systems to whom,
the domain of consumption itself. A new organization called
"Consumers Research Inc." was formed with financial support from
the State and it started disseminating the product testing and
information. The establishment of consumer's unions constitutes
one of key events in the second era of consumer movement in
America. Another landmark development which occurred at the
same time involved the attempt to provide consumer representation
in the federal government. The Consumer Advisory Board within the
National Recovery Administration (NRA)
2
and the Consumer Council within the department of agriculture provided such
an opportunity for consumer representation. Between the two world wars, there
were a string of legislations in the area of food and drug. The Federal Food, Drug
and Cosmetics Act, 1938 replaced the Food and Drug Act, 1906. An important
amendment was made to the Federal Trade Commission Act, 1914 in 1938
empowering the Federal Trade Commission to regulate deceptive practices in
addition to the unfair ones. This had the effect of giving the Federal Trade
Commission jurisdiction over a wide range of harmful business practices,
including dissipative advertising.

3
THIRD ERA OF CONSUMER MOVEMENT

The Decade following the World War II was not


hospitable to any form of social protests, including
consumer movement.

4
Nevertheless, owing to increase of consumer
prices as a result of Consumer Guru Ralph Nader
inflation between 1946 and 1956, it offered
difficult choice to the consumers among the new
and technologically complex products.

5
Ralph Nader was to become the unchallenged leader of
the American consumer movement, his name becoming
almost synonymous with it. The issue of auto-safety had
been languishing for more than a decade until Ralph
Nader to testify at a congressional hearing and the
subsequent revelation that General Motors was spying
on Nader.
7
The Raiders descended on federal agencies such as the
Federal Trade Commission, Interstate Commerce
Commission, and Food and Drug Administration. Their
mission was to document the extent to which these
regulatory watchdogs had fallen asleep on the job or,
worse, become the tools of the very interests they were
supposed to regulate.
8
President John Kennedy's "Consumer message" to
Congress serves as a convenient starting point for the
third era of consumer movement in the United States.

The message, the first one by a President on the topic of


consumer protection, was delivered on 15 March, 1962.
In it, President Kennedy enunciated a Consumer Bill of
Rights,
9
including the rights to
(1) safety, (2) information, (3) choose among a variety
of products and services at competitive prices, and (4)
a fair hearing by government in the formulation of
consumer policy.

10
THANK YOU

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