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MDE Assignment

The document outlines a digital marketing strategy for the School of Management & Entrepreneurship (SME) at IIT Jodhpur, focusing on enhancing brand visibility, student engagement, and enrollment growth through data-driven and AI-powered tactics. Key initiatives include website optimization, social media engagement, personalized email campaigns, and innovative marketing tactics like the 'SME Shark Tank Challenge' and AI-powered tools. The strategy aims for significant growth in website traffic, social media followers, and student applications, positioning SME as a leading business school.

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ymeerwal960
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Download as DOCX, PDF, TXT or read online on Scribd
2 views

MDE Assignment

The document outlines a digital marketing strategy for the School of Management & Entrepreneurship (SME) at IIT Jodhpur, focusing on enhancing brand visibility, student engagement, and enrollment growth through data-driven and AI-powered tactics. Key initiatives include website optimization, social media engagement, personalized email campaigns, and innovative marketing tactics like the 'SME Shark Tank Challenge' and AI-powered tools. The strategy aims for significant growth in website traffic, social media followers, and student applications, positioning SME as a leading business school.

Uploaded by

ymeerwal960
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Managing digital enterprise

assignment
Yogesh

M24MSA068

Here’s your Digital Marketing Strategy for SME IIT Jodhpur without icons, but still
structured and interactive for better readability.

Digital Marketing Strategy for SME IIT Jodhpur

Enhancing Brand Visibility, Student Engagement & Enrollment Growth

Introduction

The School of Management & Entrepreneurship (SME) at IIT Jodhpur aims to establish itself
as a leading business school. To achieve this, a data-driven, AI-powered digital marketing
strategy will:

• Strengthen brand visibility through engaging and viral content.

• Improve student engagement using AI tools, webinars, and gamification.

• Drive enrollment growth via targeted advertising and personalized outreach.

By integrating SEO, social media, influencer marketing, AI-driven advertising, and viral
marketing tactics, SME will position itself as a thought leader in management education.

Key Digital Marketing Tools

Tool Purpose Expected Impact


AI Chatbot 24/7 query resolution for prospective Higher engagement &
students conversion
SEO & Blog Faculty insights, student stories, career Increased organic traffic
Content guides
Social Media LinkedIn, Instagram, YouTube, Brand awareness &
Domination Twitter Q&A sessions community growth
AI-Powered PPC Personalized targeting based on Higher ROI on ad spend
Ads student interests
Gamified Email Digital treasure hunt, personalized Improved email open &
Campaigns student journeys response rates
Influencer Collaborations with LinkedIn and Wider reach & credibility
Partnerships business influencers
Viral Marketing SME Shark Tank, AI Career Student referrals &
Predictor, NFT memberships organic growth

Data-Driven Digital Marketing Plan

1. Website Optimization & SEO Strategy

A high-performing website is essential for attracting and converting prospective students.


Enhancements include:

• AI Chatbot for Instant Query Resolution – 24/7 support for prospective students.

• SEO-Optimized Blog Content – Faculty insights, student testimonials, and career guides.

• Interactive AI-Based Admission Predictor – Helps students assess their chances of


selection.

• Fast, Mobile-Friendly UX – Ensures seamless browsing and better engagement.

SEO Strategy Implementation Expected Outcome


Keyword-Optimized Career guides, faculty insights, alumni Higher organic traffic
Blogs success stories
Backlink Strategy Collaborations with business & edu Improved domain
websites authority
AI-Generated FAQs Chatbot-driven responses to common Higher website
queries retention rate
2. Social Media Domination

SME will leverage social media to increase engagement and brand awareness.

Platform Content Strategy Expected Outcome


LinkedIn Faculty thought leadership, student & alumni Professional networking &
success stories credibility
Instagra Reels, campus life takeovers, student-led Higher student engagement
m Q&A
YouTube “Meet the Innovators” series featuring faculty Brand storytelling & authority
& alumni
Twitter Spaces & live Q&A discussions Real-time student interaction

3. Email & Webinar Marketing Strategy

A mix of personalization, gamification, and expert-led sessions will drive engagement.

Strategy Execution Expected Impact


SME Digital Treasure Hunt Gamified email engagement with Increased email
rewards open rates
Live Masterclasses with Webinars with top industry leaders Higher webinar
Experts attendance
Personalized Student Step-by-step guidance on Higher application
Roadmap Emails application & career paths rates

4. AI-Driven Paid Advertising & Retargeting

SME will use AI-powered targeted ads to attract high-intent students.

Ad Strategy Platform Objective


AI-Powered Behavioral Targeting Google, Meta Ads Personalized engagement
YouTube & Podcast Advertisements YouTube, Spotify Expand brand awareness
Application Fee Waiver Ads Google, LinkedIn Drive immediate conversions
Innovative Viral Marketing Tactics

1. ‘SME Shark Tank Challenge’

Concept:

• Students pitch startup ideas to a panel of SME faculty and industry experts.

• Winners receive scholarships & incubator access to launch their ventures.

Why it Works:

• Builds SME’s reputation as an entrepreneurial hub.

• Encourages students to apply based on real-world learning opportunities.

• Generates massive organic reach via social sharing.

2. AI-Powered Career Predictor Tool

How it Works:

• A free online tool that analyzes students’ skills & interests.

• Suggests suitable career paths & SME programs.

Expected Impact:

• High organic traffic as students share results.

• Boosts applications by showcasing relevant SME programs.

3. SME x Influencer Collaboration


Key Tactics:

• Partnerships with LinkedIn educators & business influencers.

• Co-hosted Webinars & LinkedIn Live Sessions to expand SME’s reach.

Why it Works:

• Influencer credibility attracts high-quality students.

• SME reaches a broader audience beyond traditional marketing.

4. Blockchain-Based Exclusive Student Membership

Concept:

• NFT-powered digital membership for early applicants.

• Grants exclusive access to networking events, masterclasses & premium content.

Why it Works:

• Creates exclusivity & FOMO, driving early enrollments.

• Positions SME as a tech-forward, innovative business school.

Projected Growth Metrics

Metric Baseline Target After Projected


Implementation Increase
Website Traffic (SEO & 10K/month 30K/month 200% Growth
PPC)
Social Media 2K followers 10K+ followers 400% Growth
Engagement
Student Applications 500/year 1,200+/year 140% Growth
Webinar & Email 15% open 30% open rate 100% Growth
Engagement rate
Conclusion

With a blend of SEO, AI-driven ads, influencer collaborations, gamification, and viral
marketing, SME IIT Jodhpur will:

• Strengthen brand visibility & credibility.

• Boost student engagement through interactive content.

• Drive higher enrollment growth through AI and targeted outreach.

Let’s transform SME IIT Jodhpur into a premier global brand in management education!

This version keeps the interactivity and structure intact while making it more professional by
removing icons. Let me know if you need further refinements!

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