Name – Sandesh Adsul

Enrol No. – ADTMGTB0250

Class – BBA (Digital
Marketing)
Div – D (2nd year)
Subject – ESM
9
#What is green business
A green business, also known as a
sustainable business, is essentially an
enterprise that prioritizes minimizing its
negative impact on the environment. Here's
a breakdown:
Green Business: A Sustainable Approach

What is Green Business?

A green business, also known as a sustainable
enterprise, prioritizes minimizing its negative impact on
the environment while maintaining financial viability.
Core Principles:
1. Environmental Responsibility:
o Reducing pollution and conserving resources.

o Utilizing renewable energy sources.

o Implementing waste reduction and recycling

programs.
2. Sustainable Practices:
o Ethically and sustainably sourcing materials.

o Designing eco-friendly products.

o Promoting sustainable habits among

employees and customers.

3. Balancing Profit and Planet:
o Striving for financial success while ensuring

environmental sustainability.
o Implementing eco-conscious solutions that

benefit both business and nature.

How Green Businesses Work
Green businesses integrate sustainability into their core
operations through various strategies:
Key Principles:
 Sustainability: Utilizing renewable materials,
reducing waste, and conserving resources.
 Energy Efficiency: Using energy-efficient
technology, solar/wind power, and sustainable
lighting.
 Eco-Friendly Products & Services: Developing
biodegradable and recyclable products.
 Ethical Sourcing & Fair Trade: Ensuring
responsible material sourcing without exploitation.
 Corporate Social Responsibility (CSR): Actively
engaging in environmental and social causes.
 Waste Management: Prioritizing recycling,
composting, and landfill reduction.
 Green Supply Chain Management: Partnering
with eco-friendly suppliers.
Practical Implementation:
1. Green Product Development:
o Using sustainable materials and non-toxic

chemicals.
o Emphasizing durability, recyclability, and

energy efficiency.
o Example: Bamboo toothbrushes instead of

plastic ones.
2. Eco-Friendly Operations:
o Offices and factories powered by renewable

energy.
o Digital documentation to reduce paper use.

o Energy-efficient appliances and waste-

reduction strategies.
3. Sustainable Branding & Marketing:
o Green packaging, online advertising, and eco-

certifications.
o Promoting sustainability via blogs, social

media, and workshops.

4. Circular Economy & Recycling:
o Implementing zero-waste policies and

recycling materials into new products.

o Example: Adidas produces sneakers from
ocean plastic.
Benefits of Green Business Practices
1. Reduced Environmental Impact:
o Lower carbon footprint and minimal pollution.

2. Cost Savings & Efficiency:

o Energy-efficient systems reduce long-term

operational costs.
3. Enhanced Brand Reputation:
o Consumers prefer businesses that support

sustainability.
4. Regulatory Compliance & Incentives:
o Governments provide tax benefits and grants

for eco-friendly initiatives.

5. Long-Term Sustainability & Growth:
o Future-proofing business operations against

environmental risks.

Top 10 Companies Using Green

Business Practices
1. Tesla (USA) – Renewable Energy & Electric
Vehicles
2. Patagonia (USA) – Sustainable Fashion
3. IKEA (Sweden) – Sustainable Furniture
4. Unilever (UK/Netherlands) – Eco-Friendly
Consumer Goods
5. Google (USA) – Carbon Neutral & Renewable
Energy
6. Apple (USA) – Eco-Friendly Tech Products
7. Beyond Meat (USA) – Plant-Based Food
Alternatives
8. BMW (Germany) – Green Automotive Initiatives
9. Seventh Generation (USA) – Eco-Friendly
Cleaning Products
 10. Tata Group (India) – Sustaina

ble
Industries & Renewable Energy
11.

Tata Group's Green Business Objectives

Tata Group integrates sustainability into its business
strategy with goals including:
 Achieving Carbon Neutrality by 2045: Reducing
emissions across all industries.
 Investing in Renewable Energy: Expanding solar,
wind, and hydrogen energy projects.
 Promoting Electric Vehicles (EVs): Scaling up
EV production and charging infrastructure.
 Sustainable Manufacturing & Green Steel:
Reducing emissions and increasing energy
efficiency.
 Water & Waste Management: Implementing
recycling and zero-liquid discharge systems.
 Sustainable Infrastructure Development:
Integrating green building standards and urban
sustainability.
 Circular Economy & Recycling Initiatives:
Encouraging waste reduction and resource reuse.
  Community & Environmental Conservation:
Investing in afforestation and sustainable
agriculture.

Tata Group Roadmap to Sustainability

Phase 1: Short-Term (2024 - 2030)

 Renewable Energy: Scale up solar/wind energy to
80% by 2030.
 Green Mobility: Expand EV models and install
10,000+ charging stations.
 Sustainable Manufacturing: Reduce steel
industry emissions by 30%.
 Smart Cities: Promote sustainable urban
development.
 Waste Management: Increase plastic and
industrial waste recycling.
Phase 2: Mid-Term (2030 - 2040)
 Carbon Neutrality: Cut Tata Group’s carbon
footprint by 50%.
  Next-Gen Green Energy: Develop hydrogen fuel-
based mobility solutions.
 EV Expansion: Convert commercial vehicles to
electric/hydrogen-based models.
 Water Security & Sustainable Agriculture:
Promote water conservation and organic farming.
Phase 3: Long-Term (2040 - 2045)
 Net-Zero Carbon Emissions: Transition entirely
to renewable energy.
 Futuristic Green Technology: Invest in AI-driven
energy optimization and next-gen hydrogen fuel
tech.
 Global Leadership in Sustainability: Strengthen
international partnerships for environmental
conservation.

The Tata Group has outlined a comprehensive

sustainability strategy spanning three phases from 2024
to 2045, focusing on renewable energy, green mobility,
sustainable manufacturing, smart cities, waste
management, carbon neutrality, and the development of
futuristic green technologies. Below is a detailed
overview of each phase, incorporating specific
initiatives and commitments:
Phase 1: Short-Term (2024 - 2030)
  Renewable Energy: Tata Power aims to achieve a
clean energy portfolio of 80% by 2030, with the
ultimate goal of reaching 100% before 2045. Tata
Power
 Green Mobility: Tata Motors is expanding its
electric vehicle (EV) offerings and has committed
to transitioning to 100% renewable electricity
across its operations by the end of the decade. H2
View+6Autocar Professional+6EV Magazine+6
 Sustainable Manufacturing: Tata Steel India
plans to reduce emissions intensity by 28-30%
from the 2020 baseline by 2030. The Tata group.
Leadership with Trust.
 Smart Cities: The Tata Group is actively
promoting sustainable urban development through
various initiatives, including the integration of
renewable energy solutions and smart technologies
in urban planning.
 Waste Management: Tata Consumer Products is
committed to setting emission reduction targets
grounded in climate science through the Science
Based Targets initiative (SBTi), contributing to
better waste management practices. Tata Consumer
Products
Phase 2: Mid-Term (2030 - 2040)
 Carbon Neutrality: The Tata Group aims for a
25% reduction in absolute carbon emissions by
2030, with the long-term goal of achieving net-zero
 emissions across the group by 2045. The Tata
group. Leadership with Trust.
 Next-Gen Green Energy: Tata Motors is at the
forefront of developing hydrogen fuel-based
mobility solutions, including the introduction of
India's first hydrogen fuel cell bus. Fuel Cells
Works+1Tata Motors+1
 EV Expansion: The company is conducting trials
for hydrogen-powered heavy-duty trucks to test
their effectiveness for long-distance transportation,
aiming to transition commercial vehicles to electric
and hydrogen-based models. CEEW+4The
Economic Times+4Manufacturing Digital+4
 Water Security & Sustainable Agriculture: The
Tata Group is promoting water conservation and
organic farming practices through various
initiatives aimed at ensuring water security and
sustainable agriculture.
Phase 3: Long-Term (2040 - 2045)
 Net-Zero Carbon Emissions: Tata Steel has
adopted the target to be net-zero by 2045 across its
operations, aligning with the Tata Group's
overarching goal. Tata Power+6Tata Steel+6The
Economic Times+6
 Futuristic Green Technology: Tata Consultancy
Services (TCS) has launched IoT-powered
solutions like Clever Energy™ to help enterprises
accelerate the shift towards net-zero emissions,
investing in AI-driven energy optimization and
 next-generation hydrogen fuel technologies. Tata
Sustainability Group
 Global Leadership in Sustainability: The Tata
Group is strengthening international partnerships
for environmental conservation, exemplified by
Tata Steel's collaboration with global entities to
produce "green steel" using electric arc furnace
technology, significantly reducing carbon
emissions. Latest news & breaking headlines
Through these structured phases, the Tata Group is
demonstrating a robust commitment to sustainability,
integrating innovative technologies and strategic
partnerships to achieve its environmental objectives.
Environmental Impact of Tata Group &
Other Green Businesses
Positive Contributions:
1. Reduction in Carbon Emissions:
o Renewable energy initiatives reduce fossil fuel

dependency.
o Green transportation minimizes fuel-based

emissions.
2. Conservation of Natural Resources:
o Sustainable sourcing prevents deforestation

and water depletion.

3. Energy Efficiency & Renewable Energy
Adoption:
o Companies investing in solar, wind, and

energy-efficient technologies.
4. Waste Reduction & Circular Economy
Initiatives:
o Recycling and sustainable manufacturing

lower environmental pollution.

Challenges & Areas for Improvement:
 High Initial Costs: Green infrastructure requires
significant investment.
 Slow EV Adoption: Charging infrastructure is still
developing in many regions.
 Supply Chain Sustainability: Many businesses
still rely on unsustainable sourcing.
  Consumer Behavior: Some prefer cheaper, non-
eco-friendly products.

The Future of Green Business

1. Net-Zero & Carbon-Neutral Companies
o Businesses adopting 100% renewable energy

and carbon capture technologies.

2. Green Energy Revolution
o Growth in solar, wind, and hydrogen energy

solutions.
3. Electric & Hydrogen-Powered Mobility
o Expansion of EVs, hydrogen-fuelled trucks,

and autonomous transportation.

4. Sustainable Smart Cities & Infrastructure
o AI-driven waste management and net-zero

energy buildings.
5. Circular Economy & Zero Waste
Manufacturing
o Shift towards recycling-based production and

biodegradable materials.
Conclusion:
`Green business is essential for the future of
economic growth and environmental sustainability.
Companies embracing clean energy, circular economy
models, and AI-driven sustainability solutions will lead