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Business Data Mining - Syllabus7675535

The document outlines the course 'Business Data Mining' which covers various aspects of data mining including data preprocessing, machine learning algorithms, and statistical inference methods. It includes five units focusing on data mining concepts, feature reduction, predictive statistical methods, decision trees, artificial neural networks, and web/text mining. Learning resources are also provided for further study.

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Dharani
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19 views1 page

Business Data Mining - Syllabus7675535

The document outlines the course 'Business Data Mining' which covers various aspects of data mining including data preprocessing, machine learning algorithms, and statistical inference methods. It includes five units focusing on data mining concepts, feature reduction, predictive statistical methods, decision trees, artificial neural networks, and web/text mining. Learning resources are also provided for further study.

Uploaded by

Dharani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Virtual Purely

Course Code Course Name Theory Credit


Lab Internal
V20PBBA07 BUSINESS DATA MINING   4

Course Objectives
• Recognize the iterative character of a Data Mining Process and also to implement some Data
Preprocessing Techniques
• To learn the advantages of Data Reduction in the Preprocessing Phase and also to understand
the Machine Learning Algorithm
• To understand the methods of Statistical Inference used in Data Mining Applications
• To know the C4.5 Algorithm for generating Decision Trees & to describe the components of
Artificial Neural Networks
• To illustrate Web Mining using Hyperlink-Inducted Topic Search (HITS), LOGSOM and Path
Traversal Algorithm

UNIT I Data Mining Concepts and Outlier Analysis


Data Mining Concepts – Roots – Process – Data Collection to Data Preprocessing – Business aspects
of Data Mining – Preparing the Data – Representation – Characteristics – Transformation of Raw
Data – Missing Data – Outlier Analysis

UNIT II Feature Reduction and Learning from Machine


Data Reduction – Dimension of Large Data Sets – Features Reduction – Relief Algorithm – Principal
Component Analysis – Value Reduction – Learning from Data – Learning Machine – Types of
Learning Methods – Support Vector Machines – Semi Supervised Support Vector Machines – Model
Selection

UNIT III Predictive Statistical Methods


Statistical Methods – Bayesian Inference – Predictive Regression – Analysis of Variance – Logistic
Regression – Log-Linear Models – Linear Discriminant Analysis

UNIT IV Decision Trees and Artificial Neural Networks


Decision Trees – Trees – C4.5 Algorithm – Decision Rules – Cart Algorithm – Artificial
Neural Networks – Model of an Artificial Neuron – Learning Process – Self-Organizing Maps –
Deep Learning – Convolution Neural Networks

UNIT V Web Mining & Text Mining


Web Mining & Text Mining – Web Content, Structure and Usage Mining – HITS and LOGSOM
Algorithms – Mining Path – Traversal Patterns – Page Rank Algorithm – Recommender Systems –
Text Mining – Latent Semantic Analysis

Learning Resources
1. Mehmed Kantardzic (2019), “Data Mining: Concepts, Models, Methods, and Algorithms”, 3rd
Edition, Wiley.
2. Milan Kumar (2019) , CIO Series Immersive and Augmented Analytics , First Reprint. , Indra
Publishing House .
3. Pang-Ning Tan (2018) , “Michael Steinbach, Anuj Karpatne, Vipin Kumar - Introduction to
Data Mining”, 2nd Edition, Pearson.
4. Anil Maheshwari (2017) , “Data Analytics”,1st Edition, McGraw Hill.

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