Class 12 Slides
Class 12 Slides
MGMT 102
Class 12
Interpersonal Bias
Implicit bias
• A non-conscious association one has towards
members of a group (race, sex, age, etc.)
• Relatively ubiquitous (Greenwald & Banaji, 1995; see also Gladwell, 2005)
• How did you feel taking the tests? How did you feel
about your results?
Disparate Impact
Depending on a person’s social category
membership – such as race, gender, country of
origin, sexual preference, etc. – they will be treated
differently than individuals from other social
categories despite “objective” measures or even
identical circumstances
http://abcnews.go.com/WhatWouldYouDo/video/bike-thief-caught-act-portland-36674396
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Disparate Impact:
Black vs. White names
• Emily and Greg vs. 14
Lakisha and Jamal
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Disparate Impact:
Men vs. Women
• Starting salaries of male MBAs who had recently
graduated from Carnegie Mellon were 7.6% higher on
average than those of female MBA students
• Is it because they were in different careers?
• No – women were overwhelmingly more likely to accept
the employer’s first offer.
• 7% of women attempted to negotiate, whereas 57% of
men asked for more.
• Why?
5.5
Hireability
5
No ask
4
Male Female
Gender of candidate
3.6
3.4
3.2
3
2.8
2.6
No ask
2.4
Asks for more
2.2
2
Male Female
Candidate gender
Bowles, Babcock, & Lai (2007)
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• Presence of an African-American
experimenter (Lowery, Hardin, & Sinclair, 2001)
Start of
“blind”
auditions
1. Collect data
• Take a variety of IATs (https://implicit.harvard.edu) to expose
yourself to your potential biases
BE VIGILANT!
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