Republic of the Philippines

Laguna State Polytechnic University

ISO 9001:2015 Certified Province of Laguna
Level I Institutionally Accredited

LSPU Self-paced Learning Module (SLM)

Course GEC 105 PURPOSIVE COMMUNICATION
Sem/AY First Semester/2022-2023
Module No. 2
Lesson Forms of Communication; Communication in social media; Communication and
Title Globalization; Varieties and Registers of Spoken and Written Language
Week
4
Duration
Date September 20 to October 17, 2022
This lesson will discuss the various communication modes, such as face-to-face, audio,
Description virtual, text-based, and other communication forms, when talking to different audiences
of the in both local and global settings. It will also discuss the differences among the
Lesson communication modes and their advantages in expressing someone’s communicative
intent. Also, this lesson will determine the new forms of communication, the use of social
media in Asia, the old forms of communication, the slowest and fastest internet speed
and the length of time spent by users on social media sites. Moreover, this lesson will
discuss communication and globalization to gain knowledge about globalization as an
economic phenomenon and globalization's impact on communication. Global companies
like the most well-known coffee chain Starbucks will be discussed to further understand
the lesson. It will discuss the English varieties both in oral and written languages to cope
with communication breakdown. Lastly, it will discuss the concept of English types in
Asian Contexts, identify some grammatical, lexical, and syntactic features of post-
colonial English varieties in the Asian context, and use appropriate registers on
communication situations.

Learning Outcomes
Intended Students should be able to meet the following intended learning outcomes:
Learning ● Present the different modes of communication through impromptu speech
Outcomes events.
● Debate on certain communication issues.
● Visualize/ reflect on the impact of globalization on communication with
interpretation.
● Convey ideas through oral, audio-visual, and/or web-based presentations for
different target audiences in local and global settings using appropriate
registers.
Targets/ At the end of the lesson, students should be able to:
Objectives
LSPU SELF-PACED LEARNING MODULE: GEC 105 – PURPOSIVE COMMUNICATION
Prepared by: MINERVA S. FERNANDEZ
KAREN A. CARBUNGCO
 Republic of the Philippines
Laguna State Polytechnic University
ISO 9001:2015 Certified Province of Laguna
Level I Institutionally Accredited

● Identify the four modes of communication and their differences from each other
and show the importance of face-to-face, audio, virtual, text-based, and other
communication forms, mainly targeting different audiences in local and global
settings.
● Determine the old forms of communication before the spread of internet
connectivity and identify the social media sites spent by Filipinos, the internet
speed and the number of hours spent by Asia-pacific countries each day on social
media sites.
● Determine the globalized companies that operate in the Philippines and other
countries, including the agencies that provide information about globalization;
discuss the well-known coffee chain Starbucks, a multinational company that
provides jobs and incomes for hundreds of people worldwide; and identify the
good and bad effects of globalization and its impact on communication.
● Analyze the Three Concentric Circles of Asian Englishes and how these three
circles are different from one another; differentiate the three English varieties,
namely basilectal, mesolectal, and acrolectal, by illustrating examples; and
discuss language register, different registers, formal/informal register, legalese
or legal language, and SMS language or textese language.

Student Learning Strategies

Online Activities A. Online Discussion via Google Meet

(Synchronous/ You will be directed to attend a one and a half hour class discussion on
the Forms of Communication; Communication in social media;
Asynchronous) Communication and Globalization; Varieties and Registers of Spoken
and Written Language.

(For further instructions, refer to your Google Classroom and see the
schedule of activities for this module)

B. Learning Guide Questions

1. Differentiate the four types of communication.
2. What are the advantages and disadvantages of each type of
communication?
3. Which of the four modes of communication is not virtual in nature?
4. Can we rely upon technology? How?
5. What will you do when the technology doesn’t work while presenting
a video in class?
6. Does technology help students prepare for the modern world?
Explain your answer.

LSPU SELF-PACED LEARNING MODULE: GEC 105 – PURPOSIVE COMMUNICATION

Prepared by: MINERVA S. FERNANDEZ
KAREN A. CARBUNGCO
 Republic of the Philippines
Laguna State Polytechnic University
ISO 9001:2015 Certified Province of Laguna
Level I Institutionally Accredited

7. Name at least two international organizations that provide

information about globalization and identify their functions?
8. How does globalization affect communication?
9. What are the positive and negative effects of globalization?
10. What did Starbucks experience about globalization?
11. Do you think the effect of globalization on communication is negative
or positive? Explain further your answer.
12. What are the three concentric circles of English? How do these three
circles differ from each other?
13. Differentiate Creole language and Pidgin Language.
14. Give at least one example of mesolect, basilect, and acrolect.
15. When do we use legalese and textese languages?

Note: The insight that you will post on an online discussion forum using Learning Management
System (LMS) will receive additional scores in class participation.

Lecture Guide

COMMUNICATION MODE
Communication mode refers to the channel or medium by which a person
expresses his/her thoughts or feelings. As stated by Madrunio, M., & Martin, I.,
(2018), the following are the types of communication wherein views or feelings
can be communicated: face – to – face interactions, videos, audios, and text-
based.

1. Face – to – Face Interaction

● The most common of all types of communication.
● It refers to an informal or casual conversation between two or more
social discussions to establish or keep a relationship and a way of making
Offline Activities new friends. In building relationships, it is essential to know how to
(e-Learning/Self- speak, what to say, when to speak, and whom people speak.
Paced) ● The advantages of face-to-face interaction are the following: directly
hearing the message transmitted and can take note of the visual cues such
as facial expressions, gestures, movements, or real objects from the
persons they are talking with.

2. Video
● If two or more people cannot talk face– to – face, they may use web
cameras for them to communicate. As a matter of fact, this is a valuable
type of communication, if the people separated by distance will not
encounter any technical glitches or problems.
● For example, a conversation via skype is an electronic application which
you can hear and see the person/s you are communicating with. Other
electronic applications that allow video calls are Viber, WhatsApp, apple
facetime, and Facebook messenger. People can also take part in video
conferencing in formal settings.

LSPU SELF-PACED LEARNING MODULE: GEC 105 – PURPOSIVE COMMUNICATION

Prepared by: MINERVA S. FERNANDEZ
KAREN A. CARBUNGCO
 Republic of the Philippines
Laguna State Polytechnic University
ISO 9001:2015 Certified Province of Laguna
Level I Institutionally Accredited

3. Audio
● Audio is a transmitted sound so only the voice of the speaker is heard. It
means that the voice is still heard using the telephone or an answering
machine when the receiver cannot answer the call.
● Audio communication is somewhat tricky, especially when listening to
individuals with different accents.

4. Text-Based Communication
● Examples of this mode of communication are email, facsimile, text
messaging, and instant messaging.
● It has no video and audio but can disseminate information to a larger
audience rapidly.

What forms of communication did the people use to send information to

their loved ones in distant places before the rise and spread of technology?
As stated by Madrunio, M., & Martin, I., (2018), the following are examples
of old forms of communication: handwritten messages, typewritten messages,
short telegrams, computer – encoded texts, landline telephone conversations,
and audio/ video –recorded messages.
Today, internet connectivity rises and spreads rapidly since the old
communication methods have replaced new forms that bring communication
more comfortable and faster.

PH remains top in social media, internet usage worldwide – report

by Kyle Chua, 2021, JAN 28, 2021 3:15 PM PHT

Source: https://www.rappler.com/technology/internet-culture/hootsuite-we-are-social-
2021-philippines-top-social-media-internet-usage/
(Accessed: April 26, 2022)

“Filipinos spend an average of 4 hours and 15 minutes each day on social media,
topping the global usage rankings for the 6th straight year.”

Advertising firms We Are Social and Hootsuite on Tuesday, January 27,

released their annual report, which gives insights into global social media
usage and digital trends for the past year.

The Philippines tops the world again for time spent using social media this
year, making it the 6th straight year it has done so. According to the report,
Filipinos spend an average of 4 hours and 15 minutes each day on social media,
which is 22 minutes higher than last year’s average of 3 hours and 53 minutes,
and 3 minutes higher than 2019’s average of 4 hours and 12 minutes.

It’s also 30 minutes higher than this year’s second-placer, Colombia, which has
an average of 3 hours and 45 minutes.

LSPU SELF-PACED LEARNING MODULE: GEC 105 – PURPOSIVE COMMUNICATION

Prepared by: MINERVA S. FERNANDEZ
KAREN A. CARBUNGCO
 Republic of the Philippines
Laguna State Polytechnic University
ISO 9001:2015 Certified Province of Laguna
Level I Institutionally Accredited

The global average for social media usage is 2 hours and 25 minutes, with
Japan taking the last spot in the rankings, recording an average of 51 minutes.

The Philippines is also again the highest in internet usage, clocking in close to
11 hours per day at 10 hours and 56 minutes. Brazil comes in at second, with
an average of 10 hours and 8 minutes, and Colombia at third, with an average
of 10 hours and 7 minutes.

The global average for internet usage is 6 hours and 54 minutes.

What saw growth among Filipinos this year is e-commerce adoption, with it
reaching 80.2% of internet users aged 16 to 64 from last year’s 76%. This
year’s number puts the Philippines above the global average of 76.8%, like last
year when the global average was 74%. In 2019, the figure was 70%, which
was below the global average of 75%.

This aligns with the rise of e-commerce seen across the world, which is
attributed to how the COVID-19 pandemic forced people to stay indoors. When
it comes to what people are buying online, food & personal care was reportedly
the fastest growing consumer category last year.

The report also adds that 57.2% of Filipinos say they’re concerned about
misinformation and “fake news” when searching for news online, which is just
a rank above the global average of 56.4%.

As for the misuse of personal information, 38.2% of Filipinos say they’re

worried about how companies will use the data they put online, which is also
above the global average of 33.1%. – Rappler.com

(*Editor’s Note: An earlier version of this article said that 2020’s e-commerce adoption
rate for the Philippines was 70%, and that 2020’s social media use in the Philippines
averaged at 4 hours and 12 minutes. The correct figures are 76%, and 3 hours and 53
minutes, respectively.)

Communication and Globalization

Madrunio, M., & Martin, I. (2018) stated that many global companies
operate in the Philippines that have Filipino counterparts that compete with
them. An excellent example of a worldwide company is McDonald's, having
Filipino competition, which is Jollibee.

LSPU SELF-PACED LEARNING MODULE: GEC 105 – PURPOSIVE COMMUNICATION

Prepared by: MINERVA S. FERNANDEZ
KAREN A. CARBUNGCO
 Republic of the Philippines
Laguna State Polytechnic University
ISO 9001:2015 Certified Province of Laguna
Level I Institutionally Accredited

The Globalization Phenomenon

As stated by Madrunio, M., & Martin, I. (2018)

Today, globalization is the term that people often come across which is
connected with truths outside the territories of countries. In fact, all countries
are involved in globalization but very rarely some are not affected by this
phenomenon.
With this, people need to know what globalization is, especially the impacts on
communication.

The following text provides information about globalization:

• Reuters is an international news agency headquartered in London, UK.

• International Monetary Fund (IMF) – is an international organization

situated in Washington, D.C. It comprises 189 countries working to help global
monetary cooperation, secure financial stability, facilitate international trade,
encourage high employment and sustainable economic growth, and lessen
poverty globally.

• Paris Agreement on Climate Change – (the world unites to fight climate

change)

• Oxfam – is an association of 20 independent charitable organizations

concentrating on alleviating global poverty. It was founded in 1942 and led by
Oxfam International. Also, it is based in Oxford, England headed by Winnie
Byanyima who has been the executive director of Oxfam International since
2013. Oxfam comes from the Oxford Committee for Famine Relief which was
founded in Britain in 1942. Their goal is to work together for a further
noteworthy effect on the international stage to decrease scarcity and injustice.

What is Globalization Anyway?

By Alex Gray (World Economic Forum, 2017) as cited by Madrunio, M., &
Martin, I., (2018)

How Globalization Works

Globalization is a method, through which people and goods pass quickly
across borders. It is mainly an economic concept that integrates markets, trade,
and investment with few limits to the gradual flow of goods and services
between countries. Also, cultural elements, ideas, and beliefs are exchanged and
assimilated.

In fact, globalization has given many benefits to many people but not to
everyone.

LSPU SELF-PACED LEARNING MODULE: GEC 105 – PURPOSIVE COMMUNICATION

Prepared by: MINERVA S. FERNANDEZ
KAREN A. CARBUNGCO
 Republic of the Philippines
Laguna State Polytechnic University
ISO 9001:2015 Certified Province of Laguna
Level I Institutionally Accredited

STORM IN A COFFEE CUP

As stated by Madrunio, M., & Martin, I. (2018)

To explain further the economic side of globalization, let us study the most
well-known coffee chain Starbucks.
The first Starbucks outlet opened in 1971 in Seattle, Washington. Today,
Starbucks owns 15,000 stores in 50 countries. These days, people can find
Starbucks worldwide, either in Australia, Cambodia, Chile, or Dubai, since it is a
globalized company.
For many suppliers and job seekers, including coffee-drinkers, it was a good
thing. The company was buying 247 million kilograms of unroasted coffee from
29 countries. It provided work and income for hundreds of thousands of people
worldwide by its stores and purchases.
However, disaster struck in 2012. Starbucks made headlines when Reuters'
investigation found that the chain could not pay much tax to the UK Government
even though they own almost a thousand coffee shops in the country and earn
millions of pounds in profit there.
As a multinational company, Starbucks used complex accounting rules to
profit in one country that is taxed in another country. Since the last country paid
a lesser tax rate, Starbucks benefited. Eventually, the British public ignored it, as
the government raised a smaller amount of tax to use on improving their
welfare.

How did Globalization HAPPEN?

As stated by Madrunio, M., & Martin, I. (2018)

People possibly think that globalization is somewhat a new phenomenon,

but it has been all over the place for many years.
An excellent example of this is the Silk Road because the trade between
China and Europe has developed quickly by a coast-to-coast route. In fact,
merchants transferred goods such as trading silk, gems, spices and coffee for
trade back and forth. (In fact, the routine of consuming coffee in a social
gathering starts from a Turkish tradition, which is an example of how
globalization can develop culture through borders).

WHAT DRIVES IT?

As stated by Madrunio, M., & Martin, I. (2018)

Globalization has accelerated incredibly for the last half-century because of

the advent of technology.
The internet has converted connectivity and communication and assisted
people contributing their point of view more extremely like what the printing
press accomplished in the 15th century. Also, the emergence of email created
communication faster than ever.
Likewise, it was a big help for the creation of vast container ships because
expansions in transportation like ships, trains, and airplanes, have allowed
people to move around the globe easier.
LSPU SELF-PACED LEARNING MODULE: GEC 105 – PURPOSIVE COMMUNICATION
Prepared by: MINERVA S. FERNANDEZ
KAREN A. CARBUNGCO
 Republic of the Philippines
Laguna State Polytechnic University
ISO 9001:2015 Certified Province of Laguna
Level I Institutionally Accredited

WHAT’S GOOD ABOUT IT?

by Madrunio, M., & Martin, I. (2018)

Globalization has helped a lot of people to overcome poverty.

For instance, if Starbucks purchased a lot of coffee from the farmers, it can
provide income and welfare to the whole community. In fact, the presence of the
multinational company can contribute to local economics since the company can
invest local resources, products, and services. Moreover, socially responsible
corporations may invest in medical and educational facilities.

WHAT’S BAD ABOUT IT?

by Madrunio, M., & Martin, I. (2018)

If other countries are benefited, others may experience difficulty in seeking

for their jobs since some multinational companies move to another place. For
example, the Steel companies in the UK as stated by Madrunio, M., & Martin, I.
(2018), when the companies became successful, they provided jobs to many
people. However, when China started creating cheaper steel, the steel plants in
the UK stopped their operations so many employees lost their jobs.
Not only that, the emergence of each technology brings with it new dangers.
A good example of this is the computers which have enormously enhanced our
lives, however cybercriminals steal millions of pounds a year. Global wealth has
improved quickly but has a global warning.
It implies that even though a lot of people have improved their lives, still not
all people have benefited. Numerous people claimed that globalization mostly
operates in the richest countries so the country would become richer and richer
while the other countries would become economically disadvantaged.
Also, as globalization helps the developing countries, it can create a gap
between the poorest and wealthiest nations. Leading charity Oxfam as cited by
Madrunio, M., & Martin, I. (2018) said that when a corporation like Starbucks
can lawfully avoid paying tax, the global inequality crisis worsens. Mainly, done
wisely (in the words of the International Monetary Fund), globalization could
lead to "unparalleled peace and prosperity" Done poorly, "to disaster."

The Impact of Globalization on Communication

by Madrunio, M., & Martin, I. (2018)

Madrunio, M., & Martin, I. (2018) said that as more people cross borders
because of globalization, more language contact happens, making
communication more challenging.

LSPU SELF-PACED LEARNING MODULE: GEC 105 – PURPOSIVE COMMUNICATION

Prepared by: MINERVA S. FERNANDEZ
KAREN A. CARBUNGCO
 Republic of the Philippines
Laguna State Polytechnic University
ISO 9001:2015 Certified Province of Laguna
Level I Institutionally Accredited

Varieties of English
by Madrunio, M., & Martin, I. (2018)

• The Three Concentric Circles of Asian Englishes was conceptualized and

introduced by Braj Kachru, an Indian Linguist and professor of Linguistics at
the University of Illinois at Urbana-Champaign.
• The well-known “Three Concentric Circles of Asian Englishes” presents the
three circles: Inner Circle with ENL (English as a Native Language) member
countries; the Outer Circle with ESL (English as a Second Language) member
countries; and the Expanding Circle with EFL (English as a Foreign Language)
member countries.
• Examples of countries that belong to the Inner Circle are the USA, UK,
Australia, Canada, and New Zealand.
• Kachru’s Outer Circle comprises Singapore, Malaysia, the Philippines, and
Pakistan, while the Expanding Circle consists of countries like China, Japan,
Taiwan, and Thailand.
• The Outer and Expanding Circles have become ESL and EFL speakers,
because they have been colonized by some member countries in the Inner
Circle which is also why the differences in speaking are post-colonial.
• It is understandable that people having diverse linguistic and cultural
backgrounds make intercultural communication an important variable in
communication.

Three Concentric Circles of English

• Bautista and Gonzalez (2006) as cited by Madrunio, M., & Martin, I. (2018),
stated that the structural characteristics of these new varieties differ
because of the mother tongue or home languages of those who study or
acquire English.

LSPU SELF-PACED LEARNING MODULE: GEC 105 – PURPOSIVE COMMUNICATION

Prepared by: MINERVA S. FERNANDEZ
KAREN A. CARBUNGCO
 Republic of the Philippines
Laguna State Polytechnic University
ISO 9001:2015 Certified Province of Laguna
Level I Institutionally Accredited

• Regarding social features, differences can also be emphasized based on

basilectal, mesolectal, and acrolectal varieties of English within the same
speech community.

ACROLECT
• Comes closest to the standard.
• The language spoken by the elite.
• refers to the variety of a creole that has no significant difference from
Standard English (the dialect of English language used as the national norm
which is the standard language in an English speaking country, especially
as the language for public and formal usage), often spoken by the most
educated speakers. For example, American users of SE say first floor, while
British users say ground floor. American users of SE say, "I've just gotten a
letter.” while British users say, "I've just got a letter.” American users of SE
write center and color while British users write centre and colour.
• Another example is the Standard Jamaican English, the acrolect, wherein
Jamaican Creole is spoken. (Jamaica, a country in the Caribbean.)
• A creole language is a stable natural language developed from a mixture of
different languages. Also, a creole language is a complete language used in
a community and acquired by children as their native language.
• A creole has a consistent grammar system, possesses a sizable stable
vocabulary, and is acquired by children as their native language.
• About 100 creole languages have risen since 1500.
• The creole with the largest number of speakers is Haitian Creole, with
almost ten million native speakers followed by Tok Pisin with about four
million, mostly second-language speakers.
● Pidgin language is a grammatically simplified means of communication
that develops between two or more groups that do not have a language in
common.
● Pidgins have a limited vocabulary, some elements of which are taken from
local languages, and are not native languages, but arise out of language
contact between speakers of other languages.
• Pidgins and creoles are new languages that develop when speakers of
different languages come into contact with each other and have a need to
communicate.
● However, unlike pidgin, creole starts with a basic form and develops as a
means of communication between two or more groups. A creole is a fully-
developed language while a pidgin is not.
● The essential difference between a pidgin and a creole is that, at one point,
the first language of a speech community of native speakers arose from a
pidgin.
● Another notable difference is that creoles have fully developed vocabulary
and patterned grammar. Most linguists believe that a creole creates
through a process of nativization of a pidgin when children of acquired
pidgin-speakers learn and use it as their native language.

LSPU SELF-PACED LEARNING MODULE: GEC 105 – PURPOSIVE COMMUNICATION

Prepared by: MINERVA S. FERNANDEZ
KAREN A. CARBUNGCO
 Republic of the Philippines
Laguna State Polytechnic University
ISO 9001:2015 Certified Province of Laguna
Level I Institutionally Accredited

Pidgin Creole
-are non-native lingua francas -have native speakers
-no native speakers -usually starts as a pidgin
-arise quickly for functional -becomes children’s native language
communication
-comprise between 2 or more -some Creoles are based on English,
languages such as Jamaican Creole
-simple vocabulary from the -some Creoles are based on French,
dominant group's language such as
Haitian Creole
-a simplified grammar of the native -some Creoles are based on Spanish,
language such as
Chavacano in Philippines
-there are Creoles of other parent
languages

For example, Bislama (an English based creole) has the following structure:

Sentence: This is my house.

Hem ya haos blong mi. (Bislama)

Him here house belong me. (Standard English phonology)

Sentence: I have already been to town.

Mi bin long taon finis. (Bislama)

Me been long town finish. (Standard English phonology)

BASILECT
• is often spoken by the least educated people of the society and has a very
significant grammatical difference.
• digresses thoroughly from the standard language and comes closest to the
pidgin.

MESOLECT/MIDDLE VARIETY
• is midway between the acrolect and basilect.
• the mesolect has unique grammatical features that distinguishes it from
Standard English;
• has several unique grammatical features such as dropping some indefinite
articles and the lack of plural marking on some count nouns.

Example:

LSPU SELF-PACED LEARNING MODULE: GEC 105 – PURPOSIVE COMMUNICATION

Prepared by: MINERVA S. FERNANDEZ
KAREN A. CARBUNGCO
 Republic of the Philippines
Laguna State Polytechnic University
ISO 9001:2015 Certified Province of Laguna
Level I Institutionally Accredited

Jamaican Standard English:

The Broadest Creole
Acrolect Basiclect Mesolect:
Me eatin’ I is eatin’
I am eatin’
Me a eat I eatin’

Language Registers (or Registers of English)

• Mainly about language differences;
● frequently encountered terms: register, style, and genre.

I. Register
● David Crystal (2008) as cited by Madrunio, M., & Martin, I. (2018) defined a
variety of language according to its use in social situations like the register
of scientific, religious, and formal English.
● Lee (2001) as cited by Madrunio, M., & Martin, I. (2018) proposed that the
specific lexical and grammatical choices made by the speakers depend on the
situational context.
● The register is understood as the context-specific variety of language to
which the field-mode-tenor framework is essential.
● Language register refers to the formality of language in which one speaks.
● Five types of register or formality are highly formal, formal, neutral,
informal, and vulgar.

The Field-Mode-Tenor Framework

1. Field is analyzed in terms of the social setting and the communicative purpose
in which the text is produced.
• Focuses on the entire situation: when a mother talks to her child, teaches her
child how to cook by following a recipe.

2. Mode
• The knowledge of other texts required to the speakers/listeners and
writers/readers regarding genre, including the formal text features.
• The function of the text in the event, both the channel taken by the language
either spoken or written.

3. Tenor is also referred to as style

• May be described as role/s required of the writers and readers, including the
cultural values shared by both.
• Refers to the type of role interaction, the set of relevant social relations,
permanent and temporary, among the participants. For example, when the
employer talks to his/her employee.

LSPU SELF-PACED LEARNING MODULE: GEC 105 – PURPOSIVE COMMUNICATION

Prepared by: MINERVA S. FERNANDEZ
KAREN A. CARBUNGCO
 Republic of the Philippines
Laguna State Polytechnic University
ISO 9001:2015 Certified Province of Laguna
Level I Institutionally Accredited

Types of Language Register

Different registers
• Are used in different situations.
• Through registers, one can determine the kind of lexicon or vocabulary to
use and the kind of structure to be used.

1. Highly Formal
a. Legalese or legal language
• Greatly considered as archaic expressions or technical jargon, which is vital
only to the legal professionals' community.

2. Formal Register
• Is used in formal speaking and writing situations.
• is used in professional writing such as project proposals, position papers, and
business letters like writing to a superior to a particular organization's head.
• It is more impersonal, objective, and factual.

3. Informal register
• More casual in tone
• Friends and relatives are examples of informal registers since they are
considered as more personal relationship.
• Sometimes emotional there is an intimate relationship between the speaker
and listener or writer and reader.

a. SMS language or Textese language

• The features of SMS language or textese language are exactly the opposite use
of contractions, acronyms, slang words, and expressions.
• Messages are limited to a certain number of characters/spaces that make
texting more accessible and faster.
• Misunderstanding/miscommunication in text messaging may happen if
terminology and familiarity of context are inadequate.
• To understand text messages, one should practice extra care.

II. Style
• Refers to the degree of formality attached to a particular interpersonal social
situation, which is reflected by language differences. For example, the kind of
language used while talking to a friend will differ noticeably from talking to
a superior in the same situation.
• It can be noted that genre and register overlap and are sometimes used
interchangeably.

III. Genre
• Is associated more with the organization of culture since register is related
to the organization of the situation.
• An example of genre is that of a recipe,

LSPU SELF-PACED LEARNING MODULE: GEC 105 – PURPOSIVE COMMUNICATION

Prepared by: MINERVA S. FERNANDEZ
KAREN A. CARBUNGCO
 Republic of the Philippines
Laguna State Polytechnic University
ISO 9001:2015 Certified Province of Laguna
Level I Institutionally Accredited

Performance Tasks
PT 1
View a video conference from YouTube titled “A video conference call in real life” by Tripp and Tyler
(https://www.youtube.com/watch?v=JMOOG7rWTPg). Then answer the following:

1. What was the topic of the video conference?

2. Who were the participants? Where were they from?
3. How was the flow of the video conference?
4. Were there some technical encountered? Were they resolved immediately?
5. After viewing the sample video conference, what do you think are some of this communication
mode's constraints?
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(Source: Madrunio, M., & Martin, I., 2018).

PT 2

DIRECTIONS: Using social media, how have you made fair use of social media or vice versa? Share
your answers by writing a paragraph below.
_________________________________________________________________________________________________
_______________________________________________________________________________________________________
_______________________________________________________________________________________________________
_______________________________________________________________________________________________________
_______________________________________________________________________________________________________
_______________________________________________________________________________________________________
_______________________________________________________________________________________________________
_______________________________________________________________________________________________________
_______________________________________________________________________________________________________
_______________________________________________________________________________________________________

PT 3

Instructions: Name a global company and a Filipino counterpart that you have visited as a customer.
Reflect on your experience as a customer of these companies. What are the similarities and differences
between the two? Did you have a good experience with either of them? Which company has provided
LSPU SELF-PACED LEARNING MODULE: GEC 105 – PURPOSIVE COMMUNICATION
Prepared by: MINERVA S. FERNANDEZ
KAREN A. CARBUNGCO
 Republic of the Philippines
Laguna State Polytechnic University
ISO 9001:2015 Certified Province of Laguna
Level I Institutionally Accredited

better products and services for you? Share your answer through a one-minute video presentation.
(Source: Madrunio, M., & Martin, I. (2018)

PT 4

A. DIRECTIONS: Read each statement carefully and choose your answer from the given options by
encircling the letter.
1. A pidgin is:
b. A dialect like Black English in North America.
c. The mother tongue, or principle language of a society.
d. A simplified makeshift language that develops to fulfill the communication needs of people
who have no language in common.
e. A common species of bird.
2. When a pidgin language becomes the mother tongue of a population, linguists refer to it as a(n):
a. Gullah b. Creole c. Ebonics
3. A creole language is:
a. A mixed-language with a simplified grammar that people rarely learn as a mother tongue.
b. A slang language
c. A pidgin language
d. A language of mixed origin developed from a complex blending of two-parent languages.
4. This circle consists of countries where the English language has played a traditional and original
role.
a. Inner circle b. outer circle c. expanding circle
5. This circle consists of countries where English is their official language and second language.
a. Inner circle b. outer circle c. expanding circle
6. This circle consists of countries where English is their foreign language.
a. Inner circle b. outer circle c. expanding circle
7. This is the language spoken by the elite, and that is taught to foreigners.
a. Mesolect b. basilect c. Acrolect
8. The lower class is often spoken by the least educated people of the society.
a. Mesolect b. basilect c. Acrolect
9. It has unique grammatical features that distinguish it from Standard English.
a. Mesolect b. basilect c. Acrolect
10. The sentence, I is eatin’ is an example of ____________.
a. Mesolect b. basilect c. Acrolect

B. DIRECTIONS: Read each statement below carefully. Place a P on the line if you think the statement
tells something about the Pidgin language. Place C on the line if you think the statement tells
something about the Creole language.

__________1. Non-native lingua francas

__________2. No native speakers
__________3. Native speakers
LSPU SELF-PACED LEARNING MODULE: GEC 105 – PURPOSIVE COMMUNICATION
Prepared by: MINERVA S. FERNANDEZ
KAREN A. CARBUNGCO
 Republic of the Philippines
Laguna State Polytechnic University
ISO 9001:2015 Certified Province of Laguna
Level I Institutionally Accredited

__________4. Arise quickly for functional communication

__________5. Children’s native language
__________6 Comprise between 2 or more languages
__________7. Simple vocabulary from dominant group’s language
__________8. Simplified grammar of native language.
__________9. Based on Spanish such as Chavacano in Philippines
_________10. Parent languages

Understanding Directed Assessment

Rubric for Paragraph Writing (PTs 1 & 2)

Point Value 2 points 1 point .5 points 0 points

Topic Sentence Interesting, original A clearly stated topic A proper topic Missing, invalid, or
topic sentence, sentence presents one sentence presents inappropriate topic
reflecting thought and main idea. one idea. sentence; the main
insight; focused on one idea is missing.
interesting main idea.
Supporting Interesting, concrete Examples and details Sufficient number of Insufficient, vague, or
Details and descriptive relate to the topic, and examples and undeveloped
examples and details some explanation is details that relate to examples.
with explanations that included. the topic.
relate to the topic.
Organization Thoughtful, logical Details are arranged in Acceptable No discernible pattern
and Transitions progression of a logical progression; arrangement of of organization;
supporting examples; appropriate examples; Unrelated details; no
Mature transitions transitions. transitions may be transitions.
between ideas. weak.
Style Appropriate tone, Appropriate tone; Acceptable tone; Inconsistent or
distinctive voice; Clear sentences with some variety in Inappropriate tone;
pleasing variety in varied structures; sentence structures; Awkward, unclear, or
sentence structure; Effective diction. Adequate diction incomplete sentences;
Vivid diction, precise and word choices. Bland diction, poor
word choices. word choice.
Mechanics Consistent standard Some errors, but none A few errors in Distracting errors in
English usage, spelling, major, in usage, usage, spelling, or usage, spelling, or
and punctuation. No spelling, or punctuation (3-4) punctuation
errors. punctuation. (1-2)

Topic Sentences ______

Grade Equivalent:
Supporting Details and Organization ______
Organization/Transitions ______
A= 8 - 10 points
Style ______
B= 6 -7 points
Mechanics ______
C= 4 - 5 points
D= 2 - 3 points
Total Points ______ = grade of ______
F= 0-1

Source: www.mesacc.edu › RubricParagraphAssignment

Rubric for Video Presentation (PT 1)

LSPU SELF-PACED LEARNING MODULE: GEC 105 – PURPOSIVE COMMUNICATION

Prepared by: MINERVA S. FERNANDEZ
KAREN A. CARBUNGCO
 Republic of the Philippines
Laguna State Polytechnic University
ISO 9001:2015 Certified Province of Laguna
Level I Institutionally Accredited

A. Delivery: 40%
● Holds the entire audience's attention with the use of direct eye contact, seldom looking at notes.
● Speaks with fluctuation in volume and inflection to maintain audience interest and emphasize key points.
B. Content/Organization: 40%
● Demonstrates full knowledge by answering all class questions with explanations and elaboration
● Provides clear purpose and subject; pertinent examples, facts, and/or statistics; supports conclusions/ideas with
evidence
C. Enthusiasm/Audience Awareness: 20%
● Demonstrates strong enthusiasm about the topic during the entire presentation
● Significantly increases audience understanding and knowledge of the topic; convinces an audience to recognize the
subject's validity and importance.
Total: 100%
Source: http://www.readwritethink.org/files/resources/printouts/30700_rubric.pdf

LSPU SELF-PACED LEARNING MODULE: GEC 105 – PURPOSIVE COMMUNICATION

Prepared by: MINERVA S. FERNANDEZ
KAREN A. CARBUNGCO
 Republic of the Philippines
Laguna State Polytechnic University
ISO 9001:2015 Certified Province of Laguna
Level I Institutionally Accredited

Learning Resources
Chua, Kyle. (2021). PH remains top in social media, internet usage worldwide – report.
https://www.rappler.com/technology/internet-culture/hootsuite-we-are-social-2021-
philippines-top-social-media-internet-usage/

Madrunio, Marilu R. & Martin, Isabel P. (2018) Purposive Communication Using English in
Multilingual Contexts. C & E Publishing Inc. 839 EDSA, South Triangle, Quezon City.

https://www.youtube.com/watch?v=JMOOG7rWTPg

www.mesacc.edu › RubricParagraphAssignment

http://www.readwritethink.org/files/resources/printouts/30700_rubric.pdf

LSPU SELF-PACED LEARNING MODULE: GEC 105 – PURPOSIVE COMMUNICATION

Prepared by: MINERVA S. FERNANDEZ
KAREN A. CARBUNGCO