UNIVERSITY OF TRANSPORT HOCHIMINH CITY

SUPPLY CHAIN MANAGEMENT

Lecturer: ThS. Lê Quốc Lợi

Phone number: 0867 299 334
Mail: [email protected]

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 COURSE STRUCTURE

CHAPTER 1: INTRODUCTION TO SUPPLY CHAIN ​MANAGEMENT

CHAPTER 2: SUPPLY CHAIN ​OPERATIONS: PLANNING AND SOURCING

CHAPTER 3: SUPPLY CHAIN ​OPERATIONS: PRODUCTION AND DISTRIBUTION

CHAPTER 4: DISTRIBUTION CHANNELS IN SUPPLY CHAIN ​MANAGEMENT

CHAPTER 5: MEASURING SUPPLY CHAIN ​PERFORMANCE

CHAPTER 6: ​DESIGN, ORGANIZATION AND DEVELOPMENT SUPPLY CHAIN

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 TRƯỜNG ĐẠI HỌC GIAO THÔNG VẬN TẢI
THÀNH PHỐ HỒ CHÍ MINH

CHAPTER 1:
INTRODUCTION TO SUPPLY
CHAIN ​MANAGEMENT

Lecturer: ThS. Lê Quốc Lợi

Phone number: 0867 299 334
Mail: [email protected]

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 CHAPTER 1

1.1. Introduction
1.2. Supply Chain Management Activities
1.3. Supply Chain Structure
1.4. Supply Chain Members
1.5. Supply chain and business strategy
1.6. Supply Chain Management Model

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 CHAPTER 1 OBJECTIVES

After completing this chapter, students should achieve the following objectives:
✓ Define Supply Chain and Supply Chain Management

✓ Describe the structure of Supply Chain

✓ List of all member that are involved in Supply Chain

✓ Analyze the operating principles of the Supply Chain

✓ Understand the Supply Chain Management Model

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 1.1 Introduction

1.1.1. Definition of Supply Chain and Supply Chain Management

CHUỖI CUNG ỨNG
CHUYỂN ĐỔI
“Supply Chain (SC) is a SP
NVL ĐẦU VÀO
network
HOÀN CHỈNH
of partners that work together to transform basic
goods (upstream) into a finished product (downstream), delivering value to customers
and managing returns at each stage.”
- Alan Harrison và cộng sự (2014)-

LIÊN QUAN KIỂM SOÁT TOÀN BỘ

“Supply Chain Management (SCM) involves planning and controlling the entire
QUÁ TRÌNH CÓ LIÊN QUAN MUA SẮM PHÂN PHỐI
process related to purchasing, production, SỰtransportation,
PHỐI HỢP & HỢP TÁC
and distribution within a
BAO GỒM
supply chain. SCM includes the coordination and collaboration among partners,
NCC, TRUNG GIAN, NHÀ CUNG CẤP DV BÊN T3, KHÁCH HÀNG
which may consist of suppliers, intermediaries, third-party service providers, and
customers. Essentially, SCM integrates the management of supply and demand
within and across companies to meet the needs of the end customer.”
- Council of Supply Chain Management Professionals (2010)-

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 MỤC TIÊU CỦA CHUỖI CUNG ỨNG

1.1.2. The Purpose of the Supply Chain

Mục tiêu chung của mọi chuỗi cung ứng là tối đa hóa giá trị chuỗi cung ứng (lợi ích dư thừa chuỗi cung ứng).

- The purpose of every supply chain is to maximize supply chain value (supply chain surplus).

Chi phí chuỗi cung ứng

Giá trị dư thừa chuỗi cung ứng Giá trị mang lại cho khách hàng

Supply chain surplus = Value for customers - Supply chain costs

Lợi ích của

khách hàng Doanh thu Chi phí
Consumer + Revenue - Expense
Thước đo thành công
surplus
Measure the
success of SC!
Nếu giá trị dư thừa của chuỗi
cung ứng (supply chain
SC surplus) tăng, tất cả các bên
tham gia trong chuỗi cung
surplus ứng đều được hưởng lợi.
SC surplus

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1.2 SUPPLY CHAIN ​M ANAGEMENT ACTIVITIES
SẢN XUẤT
KHO BÃI

1. MANUFACTURE 2. STORAGE
What, how and when? How much to produce
and stock?

5.
INFORMATION
Basis for
decision making

2. TRANSPORTATION 3. LOCATION
How and when to ship Where is the best place to
products? do what activity?

(Source: Michael Hugos, 2011)

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1.2 SUPPLY CHAIN ​M ANAGEMENT ACTIVITIES

1. MANUFACTURE 2. STORAGE
What, how and when? How much to produce
and stock?

5.
INFORMATION
Basis for
decision making

2. TRANSPORTATION 3. LOCATION
How and when to ship Where is the best place to
products? do what activity?

(Source: Michael Hugos, 2011)

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1.3 SUPPLY CHAIN ​STRUCTURE

(Source: Alan Harrison và cộng sự, 2014)

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 Basic Supply Chain

Center
Supplier Customer
company

Extended Supply Chain

Supplier Supplier Customer Customer

Center
Level 2 Level 1 level 1 level 1
company

Service providers

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 Customer
Complete supply chain level 2
Customer
level 3
Supplier Customer …
Customer
Level 1 level 1
level 2
Supplier Customer
Level 2 level 3
Supplier Center Customer Customer
Level 1 level 1 level 2
… Supplier Company
…
Level 2

Customer Customer
Customer level 2 level 3
Supplier Supplier level 1
Level 2 Level 1
Customer …
level 2
Customer
level 1

Service Service
providers providers Service
providers
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 Pharmacy
Custom
Nonwoven er
Distributor 1
fabric
Plastic Hospital
beads Custom
Mask
Microfiltrat Supermarket er
Manufacturer Distributor 2
ion
Additives Grocery Custom
Nose bar er
Distributor 3 Retailer

Spandex
Elastic
band Distributor 4
Customer

Paper
Paper
box Customer Customer Customer
Level 1 Level 2 Level 3
Ink
Financial Delivery
Services Services

Supplier Level 2 Supplier Level 1 13

 Study

Requirement: If you are working for a company that produce household products
or is a supplier of raw materials for any product. Choose a type of product and
draw a supply chain network diagram for this product.

Note: The diagram should extend to suppliers and customers at least two levels.

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 1.4 Supply Chain Members

1. Manufacturer and Supplier

2. Distributor
3. Retailer
4. Customer

5. Service Provider

- The roles of the members participating in the supply chain

are relative. A business can play the role of a central
company, a supplier or a customer.

- An entity can participate in the Supply Chain in many

different roles.
For example: in Food Supply Chain, Coopmart is both a customer (of cooperatives, food processing
companies, etc.) and a supplier (of supermarket shoppers, stores importing food from supermarkets,
etc.)
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CASE STUDY: FORD MOTOR COMPANY

(Essentials of SCM, p.22)

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 1.5 Supply chain and business strategy

Customer
and market
needs Business
strategy

Responsiveness

+ Supply Chain
Efficiency Operations

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 Steps to align supply chain with business strategy

Step 1: Understand the requirements of customers and the market.

Step 2: Identify the core capabilities and the role of the company in the
supply chain.

Step 3: Develop the necessary supply chain resources to support the

company's roles.

Fast response Efficiency

1. Manufacture • Excess Capacity • Less excess capacity

• Flexible Manufacturing • Narrow
• Small Factories • Few hub company
2. Stock • High Inventory • Low Inventory
• Product variety • Not much stock
3. Location • Few central locations serving large
• Multiple locations near customers
areas
4. Transportation • Regular Shipments • Large shipments, low frequency
• Fast and Flexible Transport • Slow and low cost means of transport
5. Information • Collect and share accurate and timely • Information costs decrease while other
information costs increase

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 1.6. Supply Chain Management Model

SCOR Model

(Source: APICS/Supply chain council)

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