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BUSINESSPLANNEW-3

The document outlines a business plan for Sugar Bliss Inc., a company created by a group of students specializing in Graham Bars, a unique dessert inspired by the classic Mango Graham Float. It includes a management profile detailing the roles of team members, a history of the product's development, and a comprehensive marketing strategy for operations, sales, and customer engagement. The plan also addresses challenges faced and future growth opportunities, emphasizing the importance of affordability and quality in their offerings.

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charlizechamberlaine
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5 views

BUSINESSPLANNEW-3

The document outlines a business plan for Sugar Bliss Inc., a company created by a group of students specializing in Graham Bars, a unique dessert inspired by the classic Mango Graham Float. It includes a management profile detailing the roles of team members, a history of the product's development, and a comprehensive marketing strategy for operations, sales, and customer engagement. The plan also addresses challenges faced and future growth opportunities, emphasizing the importance of affordability and quality in their offerings.

Uploaded by

charlizechamberlaine
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SAN FERNANDO CITY NATIONAL

VOCATIONAL HIGH SCHOOL


TANQUI, CITY OF SAN FERNANDO,
LA UNION

BUSINESS PLAN
SUGAR BLISS INC.

GROUP 2 :

MYRA RABAGO CYRUS APILADO


ARIANE ABON RENZ JUCAR
CEREMAE JUDAN OXINA ORLAND
TRIXIA CAKE CARLOS

GRADE 10 - Optimistic

MANAGEMENT PROFILE
1. Myra Rabago – Chief Executive Officer (CEO)

 Provides overall leadership and strategic direction for the company.


 Makes high-level business decisions and sets company goals.
 Oversees all departments and ensures the company operates efficiently.
 Builds relationships with stakeholders, investors, and partners.

2. Ariane Abon – Marketing Manager

 Develops and implements marketing strategies to promote the company's products or


services.
 Conducts market research to identify trends and customer needs.
 Manages branding, advertising, and social media campaigns.
 Works with sales and product development teams to align marketing efforts.

3. Cyrus Apilado – Operations Manager

 Oversees day-to-day operations of the company to ensure efficiency.


 Manages logistics, supply chain, and workflow processes.
 Ensures company resources are used effectively.
 Coordinates with different departments to optimize productivity.

4. Renz Jucar – Financial Manager

 Manages the company’s financial planning, budgeting, and reporting.


 Oversees cash flow, expenses, and investments.
 Ensures compliance with financial regulations and tax policies.
 Analyzes financial data to make recommendations for business growth.

5. Oxcina Orland – Production Head

 Oversees the production process and ensures high-quality output.


 Manages production schedules, resources, and workforce.
 Ensures compliance with safety and quality standards.
 Works to improve production efficiency and minimize costs.

6. Ceremae Judan – Sales and Customer Relations Manager

 Leads the sales team to achieve revenue targets.


 Develops strategies to attract and retain customers.
 Manages customer inquiries, complaints, and feedback.
 Builds strong relationships with clients to ensure satisfaction and loyalty.

7. Trixia Cake Carlos – Product Development & Quality Control

 Researches and develops new products based on market demand.


 Ensures all products meet quality standards before release.
 Tests and improves product designs for customer satisfaction.
 Works closely with production and marketing teams to align product offerings.
HISTORY

Let me share the story of how it all began. It was a time when my friends and I were filled
with a love for desserts and an endless curiosity in the kitchen. We found ourselves experimenting
with various ingredients, driven by the desire to create a treat that was not only delicious but also
affordable and easy to make. One day, while daydreaming about the classic Mango Graham Float,
We decided to reimagine it into something unique—a handheld, bite-sized bar that would be
perfect for snacks, parties, or even as thoughtful gifts.

Initially, we mostly made these Graham Bars for family gatherings, school events, and little
celebrations among friends. To our delight, everyone loved the soft, creamy texture and the blend
of sweet flavors. Their positive reactions sparked an idea: why not sell them? So, we took the
plunge and started offering our Graham Bars to classmates, teachers, and neighbors. We sold them
in small batches, excited to share our creations with the world. It was the start of an amazing
journey, fueled by passion and the joy of dessert.

MARKETING STRATEGY

Operations of the Graham Bar Dessert Business


1. Procurement of Ingredients & Supplies

 Source high-quality ingredients such as graham crackers, condensed milk, all-purpose


cream, and flavorings.
 Buy in bulk from trusted local suppliers or wholesalers to reduce costs.
 Ensure proper storage of ingredients to maintain freshness and quality.

2. Production Process

 Chilling: Refrigerate for the required time to set properly.


 Assembly: Layer or mold the mixture into bars for consistency.
 Preparation: Crush graham crackers, mix ingredients, and prepare flavor variations.
 Quality Control: Inspect each batch to ensure the best taste and texture.
 Cutting & Packaging: Slice into uniform sizes and pack in airtight containers for freshness.

3. Sales & Distribution

 Sell through online platforms (Facebook, Instagram, Shopee, Lazada).


 Accept bulk orders for parties, events, and corporate giveaways.
 Distribute to local cafés, bakeries, and small retail stores.
 Offer pre-orders and cash-on-delivery (COD) options for convenience.

4. Marketing & Customer Engagement

 Use social media marketing to attract customers (posting product photos, promos, and
testimonials).
 Implement referral programs and discounts to encourage repeat buyers.
 Respond quickly to customer inquiries and ensure good customer service.
5. Financial Management

 Track daily sales, expenses, and profits.


 Set competitive pricing while maintaining profitability.
 Reinvest in the business by improving packaging, flavors, and promotional efforts.

6. Business Growth & Expansion

 Innovate by introducing new flavors and limited-edition products.


 Expand to physical stores, pop-up booths, or food stalls.
 Partner with food delivery apps for wider reach.
 Consider franchising opportunities in the future.

MARKETING STRATEGY

Choose the Right Selling Location

 Near schools, offices, and universities where people buy quick snacks.
 Markets, food bazaars, or night markets for walk-in customers.
 Malls or convenience stores (partner with small shops or kiosks).

Customer Engagement & Persuasion

We used an approachable and engaging techniques like the following:

 Smile and greet potential customers warmly.


 Give a quick sales pitch:
"Hi! Would you like to try our best-selling Graham Bars? They're freshly homemade mango
flavor and perfect for a sweet treat!"

TAKEAWAY FROM EMPLEMENTATION


SUCCESSFUL STRATEGIES:
High Demand for Affordable Snacks
Customers loved the affordability and convenience of Graham Bars, making them a popular
choice for students and dessert lovers.

CHALLENGES FACED:
Short Shelf Life – Since Graham Bars require refrigeration, storage and needed careful
planning.
Competition with Other Homemade Desserts – Differentiation was necessary to stand out
from similar products in the market.

IMPROVEMENT AND FUTURE PLANS


Introduce More Flavors – Expanding flavor

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