Chargeback Analytics | Your gateway to prevent fraud, reduce disputes & increase customer retention

Table of Contents

Introduction................................................................................................. 3
Chargeback Metrics............................................................................... 4
Root Causes of Chargebacks........................................................... 6
Understand Your Customers............................................................. 8
Increase Retention Rate....................................................................... 10
Prevent Future Chargebacks............................................................. 13
Increase Chargeback Win Rate....................................................... 16
Your Next Steps......................................................................................... 20
About Chargeback Gurus................................................................... 22

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 Chargeback Analytics | Your gateway to prevent fraud, reduce disputes & increase customer retention

Introduction

Every business that accepts credit cards for payment has to have a plan for dealing with
chargebacks. They affect businesses of every size and industry, and their numbers keep
growing every year. No matter how profitable a business may be, chargebacks have the
potential to threaten their sustainability. There are three vectors along which chargebacks
can damage a company:

› The cost of chargebacks. With time, labor, and fees included, the price of a single
chargeback can be more than double the amount of the original transaction in
dispute.

› The chargeback rate. Payment processors will drop clients whose chargeback
rates exceed a certain threshold, usually 1%. Merchants with excessive chargebacks
are forced into relationships with “high risk” payment processors that charge
exorbitant fees.

› The impact on customers. Almost every chargeback that reaches you represents
a dealing with a customer that went awry. Whether a chargeback comes from a
previously loyal customer who feels let down or a fraudster targeting weak points in
your security, there is almost always something you could have done to prevent it.

The best way to defeat chargebacks is to know the reasons why they are happening so
that you can respond to them correctly and fix the root causes in your business operations.
The key to this knowledge is chargeback analysis: a rigorous, data-driven approach that
examines the reasons, sources, and outcomes of your chargebacks.

In this e-book, we will explain how you can understand your customers better, retain more of
them, and prevent chargebacks of all varieties by engaging in chargeback analysis.

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 Chargeback Analytics | Your gateway to prevent fraud, reduce disputes & increase customer retention

Chargeback Metrics

Understanding chargeback metrics can be a great benefit to your business, and yet many
merchants make a deliberate choice to avoid educating themselves about chargebacks.
There’s a lot of myths about chargebacks out there. Here are some of the chargeback
myths we hear most often:

› “Fighting chargebacks is too expensive.”

› “Fighting chargebacks will hurt our reputation with customers.”
› “Why fight chargebacks? You can’t win.”
› “Fighting chargebacks isn’t worth it—the ROI isn’t there.”
› “Fighting chargebacks is too complicated.”
Because of these myths, merchants often ignore chargebacks—to their detriment. The
truth of the matter is that chargeback data is a hidden treasure hoard of highly valuable
insights into the concerns and issues customers may be having with your business.

When you understand why your customers are disputing your charges, you can take
concrete steps to address those reasons, resulting in increased customer retention,
better business processes, and faster revenue growth. Every chargeback
presents you with an opportunity to strengthen your business.

The cost of customer acquisition keeps going up. According to

The choice
marketing experts, the cost of acquiring a new customer is five times
to study what it takes to retain an existing customer. If your competition is
chargeback ignoring their chargebacks, you can gain a material advantage
metrics or over them by taking the time to analyze and learn from yours.
ignore them can Chargeback metrics don’t just tell you about friction your
make or break customers may be experiencing with your company, but can
a business. also provide information about their behavior, attitudes, and
demographics that aren’t captured through the usual marketing
channels. This can help you tap into new markets and target audience
segments more precisely.

Just as a chef has to keep her knives sharp to prepare food correctly,
ecommerce merchants must constantly hone and refine their business processes to
keep pace with their competition and operate efficiently. Chargeback metrics are like
a whetstone for sharpening the tools of the ecommerce trade. By analyzing them and
acting on the insights you glean, you can keep your processes sharp and effective.

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 Chargeback Analytics | Your gateway to prevent fraud, reduce disputes & increase customer retention

Root Causes of Chargebacks

Chargeback data really is a cache of treasure for a merchant with the right mindset.
Through chargebacks, customers are voicing the biggest problems and frustrations
they’re having with your business. Ignoring chargebacks is a choice to not listen to your
customers. Only by studying the data can you understand the reasons why they’re
disputing transactions and reveal the root causes of your chargebacks.

There are three board categories of chargeback types: True Fraud, Friendly Fraud, and
Merchant Error. As seen in this chart, True Fraud accounts for about 10-15% of chargebacks,
with 60-80% resulting from Friendly Fraud and the rest attributable to Merchant Error. Each
of these categories may encompass a range of different root causes.

True Fraud
True Fraud refers to the use of stolen cards and compromised payment
credentials. If you’re not addressing the vulnerabilities that fraudsters
are exploiting, the problem will grow and customers will lose faith in your
company.

True Fraud can be addressed with recommended security protocols like AVS/
CVV matching. You can also activate fraud filters in your payment gateway,
which can screen out a considerable number of fraud attempts, and use
third-party fraud prevention tools like 3-D Secure.

When a stolen card is used to shop at your store, don’t be surprised if the
victim starts talking about it on social media, making your company look
unsafe. Brand loyalty is largely a thing of the past, and customers have
many other options for online shopping. Break a customer’s trust, and
it’s unlikely they’ll ever come back. The best way to stop True Fraud is to
implement seamless and effective security features, but first you have to
understand exactly where your vulnerabilities lie.

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 Chargeback Analytics | Your gateway to prevent fraud, reduce disputes & increase customer retention

Friendly Fraud
Friendly Fraud can happen in a variety of ways. Essentially, it refers to
a legitimate transaction that the customer later finds some reason to
dispute. Friendly Fraud can be the merchant’s fault, especially when there’s
a breakdown in the customer service process. If the customer can’t reach
you, or you aren’t willing to resolve whatever issue they’re having, it’s all too
easy for them to contact their bank instead and demand a chargeback.
This is the most common form of Friendly Fraud.

Other times, the customer is simply confused. They get their credit card
statement, see a charge that they don’t recognize, and “investigate”
by proceeding directly to a transaction dispute. Merchants sometimes
exacerbate this problem by not bothering to review and update the
merchant information that gets printed on bank statements. It should
never be a challenge for a customer to connect the charge on their
statement with your company name.

And then there are those customers who perpetrate Friendly Fraud
intentionally, gaming the system to get their money back on products
that they’ve bought and used. Sometimes they’ll ever go for the hat trick
by getting a refund, a chargeback, and keeping the item they bought.
Scammers share information online about vulnerable merchants and
exploitable loopholes, and a merchant that doesn’t protect itself will get
victimized many times over.

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 Chargeback Analytics | Your gateway to prevent fraud, reduce disputes & increase customer retention

Merchant Error
X
Merchant Error covers a wide variety of customer service, quality control,
and communication issues that can lead to chargebacks. Deceptive
billing practices are the number one culprit, especially with merchants
that use trial offers and other shady tactics to get customers on the hook
for recurring transactions. When the terms and conditions aren’t explained
properly, the customer feels deceived and disputes the charge.

Another common problem is when a merchant’s marketing efforts and

ad copy set expectations way too high for whatever products or services
they’re selling. If you’re old enough to remember the X-Ray Specs that were
advertised in the back of comic books, imagine how many chargebacks
the company selling them would get hit with today—they didn’t really let
you see through things! Once again, when a customer feels like you’re
trying to trick them, a chargeback is to be expected.

Fulfillment is another area that breeds chargebacks. When you’re slow to

ship orders, customers can’t track shipments, or there’s no communication
about delays or other issues, customers give up on you and go calling
their banks.

Ultimately, customer service is what ties all of these disparate chargeback

reasons together. If your customer service department is easy to reach,
maintains accessible hours, and works proactively to solve customers’
issues to their satisfaction, that will go a long way toward reducing
merchant error chargebacks across the board.

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 Chargeback Analytics | Your gateway to prevent fraud, reduce disputes & increase customer retention

Understand Your Customers

The average chargeback contains over forty different analytical data points. The more you
examine a chargeback, the more you can learn about who your customers are and why
they act and respond the way they do. One key question can reveal many things about
a disputing customer and whether it’s worth spending the time and resources to acquire
more customers like them: where did that customer come from?

Traffic Source
Typically, there are many different websites sending
customers your way. Some may be marketing channels
you’ve invested in, others may be organic sources. Either way,
tracing a chargeback to its traffic source can give you lots of
information about who your right audience is.

If you plot out all your chargebacks across their various

sources and find that one source is responsible for a higher
portion of chargebacks than the others, it’s probably a good
idea to stop soliciting leads from that source. This kind of
analysis tells you which of your marketing channels are 220 - Bing
working or not, and can help you see if different ads or 630 - Others
marketing campaigns are setting unrealistic
expectations among your customers.

Affiliate AFFILIATE ANALYSIS

300
CHARGEBACK COUNTS

Affiliate marketing can be a great way to increase

250
sales in a cost effective way, but it can also be
200
dangerous if the affiliate doesn’t actually know
what they’re doing. The risk increases as your 150

number of affiliates goes up. In a large affiliate 100

network, there’s a higher chance of a bad apple in 50
the barrel creating problems for you.
0
A1920 A2114 A3000 A5261 A6897
What to do? Run the numbers and compare the
AFFILIATES
ratio of transactions to chargebacks for each
affiliate. If, for example, an affiliate is responsible
for 1% of sales transactions but 10% of your
chargebacks, it’s time to cut that affiliate loose.

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 Chargeback Analytics | Your gateway to prevent fraud, reduce disputes & increase customer retention

Location
One of the great things about ecommerce is
that you can sell to anyone, anywhere in the
world—but if you’re going to venture into CITY ANALYSIS
international markets, you can’t treat every
Los Angeles
customer as if they’re just like the people you’re
familiar with. Some countries might be bad for 918
your chargeback rate. New York

1
721
You can break this down even further and examine San Francisco
chargeback rates by state and city, too. If your 311
chargebacks are geographically clustered,
Boise
something is up. It may take further analysis to
205
understand why expectations differ in these areas,
but in the meantime, you can stop working those CHARGEBACK COUNT
channels until you figure out what the issue is.

MERCHANT ACCOUNT
Merchant Account RISK ANALYSIS
1.0
Typically, there are many different websites
0.7
sending customers your way. Some may be For
CHARGEBACK RATIO

merchants who do business under multiple 0.6

brands or DBA entities, it can be helpful to look at 0.5
the chargeback rate for each merchant account.
0.4

When one entity has a higher rate than the 0.3

others, that’s telling you something about how
0.2
customers perceive that particular store or brand.
0.1
JPM Wells First
Chase Fargo Data

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 Chargeback Analytics | Your gateway to prevent fraud, reduce disputes & increase customer retention

Increase Retention Rate

As we’ve already seen, increasing your retention rate is vital. It’s much easier and cheaper
to hold on to your existing customers than it is to bring in new ones to replace them.

How can you accomplish this? We believe there are three pillars of customer retention:
Product, Value, and Service. You need to make each of yours as strong as you can, and
chargeback analysis can show you how by giving you insights into issues your customers
may be having with your product quality, pricing, and customer service.

Chargeback Lag Time

The lag time between a transaction and its SALE TO CHARGEBACK
chargeback can be revealing. This lag time LAG TIME

is often a product of your refund policy. If you

60
have a 30-day time limit to return a product

CHARGEBACK COUNTS
and request a refund, you can expect to 50

see chargebacks close to that 30-day limit, 40

as customers realize they’re running out of 30
time to resolve an issue and get their banks
20
involved. There’s an easy way to remedy this:
10
extend your return period.
0
(Card networks impose time limits on 1-5 16-30 31-60 61-90 91-120
transaction dispute requests too, but DAYS BETWEEN SALE AND CHARGEBACK
sometimes a chargeback will slip through
the cracks past the allowable window of
time. This can be a good thing—you can
dispute the chargeback based on this fact,
and most likely win.)

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 Chargeback Analytics | Your gateway to prevent fraud, reduce disputes & increase customer retention

Customer Contact
You should always encourage customers to reach out to you with any
problem they might be having, so that they don’t go to their bank first and
proceed directly to a dispute. However, nearly half of all customers who
reach out to the merchant first still end up disputing. Why is that? Usually
it’s because the merchant doesn’t respond in a timely fashion, doesn’t
make the customer feel heard, and doesn’t notify them about refunds that
may be in the works.

Attentive, proactive customer service that really listens, moves quickly to

process refunds, and provides clear and prompt communication about
the steps they’re taking to resolve customer issues is essential to strong
chargeback defense and customer retention.

CUSTOMER CONTACT ANALYSIS

Contacted
5885
Phone
3140
Email
2745
Not Contacted
5408

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 Chargeback Analytics | Your gateway to prevent fraud, reduce disputes & increase customer retention

Legitimate Chargebacks
Some chargebacks are entirely legitimate, made for the very reasons
chargebacks were invented in the first place. These are almost always true
fraud or merchant error chargebacks. They may be the result of fulfilment
errors (failure to ship on time, expedite requests ignored, returns not
tracked), system issues, conflicts with your terms and conditions or store
policies, or duplicate billings after cancellation requests.

Legitimate chargebacks can provide you with some of the best metrics for
improvement, because they almost always tie back to real (and fixable)
problems with your security, customer service, or business operations.
When a chargeback shows you where a breakdown or flaw in your
processes has occurred, waste no time in addressing it.

LEGITIMATE CHARGEBACKS

TRUE
NEGATIVE FRAUD 8%
AVS 9%

BILLING
ERROR 9% FULFILMENT
ERROR 31%

CALL CENTER
ERROR 39%

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 Chargeback Analytics | Your gateway to prevent fraud, reduce disputes & increase customer retention

Prevent Future Chargebacks

The primary objective of chargeback analysis is to learn why your chargebacks are
occurring so you can prevent future chargebacks from occurring for the same reasons.
Done correctly, chargeback analysis will inform a chargeback defense strategy that points
toward clear operational changes you can make to shore up the vulnerabilities and avoid
the mistakes that led customers to dispute your transactions.

Fraud Type
Fraud comes in many varieties, with different safeguards applicable for each
situation. If more than 5% of your chargebacks are attributable to true fraud,
you should be making better use of fraud prevention tools, which use algorithms
to detect signs of fraud much more quickly and consistently than manually
reviewing transactions for fraud indicators. If you’re already using anti-fraud
tools and more than 5% of your chargebacks are true fraud, you may need to
adjust the settings on those tools. Many merchants avoid using all of the
available fraud filters because they’re worried about false positives screening
out legitimate orders. You have to find the sweet spot in your settings that lets
real orders through while effectively stopping the fraudsters.

Friendly fraud may occur because of issues with your product or business
operations, or because you’re targeting bad sets of customers who are being
purposely deceitful. Breaking down the data from your friendly fraud chargebacks
can indicate where the problem lies.

Repeat Offenders
Chargeback analysis can show REPEAT OFFENDER ANALYSIS
you if the same customers are
responsible for multiple Mr. Anderson
chargebacks. It’s important to 12
track and monitor repeat Ms. Williams
offenders.
7
CUSTOMER

Sometimes customers submit Mr. Billings

multiple disputes because they’ve 5
just noticed multiple charges,
Ms. Patel
as in a recurring billing situation,
or because the merchant has 4
failed to notify them of changes Mr. Chu
to the billing process. But some 2
customers are very intentional
CHARGEBACK COUNT

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 Chargeback Analytics | Your gateway to prevent fraud, reduce disputes & increase customer retention

about disputing multiple charges per merchant, and they’ll keep doing it if you
don’t stop them.

Friendly fraudsters frequently retarget the same merchants they’ve been able
to successfully abuse in the past. This is especially common in industries
like online gaming, or where purchased items can be resold easily. Blocking future
transactions from known (or even suspected) friendly fraudsters is a foolproof
way to put a stop to their chargebacks. If you have repeat offenders, create a
blacklist and don’t be afraid to use it.

Store Analysis
Merchants who sell online but maintain STORE ANALYSIS
a brick-and-mortar retail presence must
be aware of their specific vulnerabilities. A
common scheme among fraudsters
is to use a stolen card to place an order
online for in-store pickup, then using a fake
ID to pick the item up—stronger verification 32-68%
requirements can remedy this. You may
also find that some store locations have
better or worse customer service than
others, leading to more disputes at those
locations. By tracking disputes by store,
you can identify the ones in need of
OOPI - Order Online Pick-up Inside
improvement.
OOPS - Order Online Product Shipped

Reason Code
The reason code is the most REASON CODE ANALYSIS
Top 5 Reason Codes
relevant data point in any
chargeback, as it indicates 800

exactly what evidence will be 600

required to refute it. It
400
also allows you to categorize,
quantify, and track chargebacks 200
by type. Analyzing your win/loss 0
ratio for different reason codes Fradulent
Transaction
Cancelled
Recurring
Cancelled
Merchandise/
Second
Chargeback/Pre-
Cardholder
Disputes of

will show you if there are Transaction Services Arbitration/

Arbitration
Quality of Goods
& Services Ñ Not
as Described or
certain chargeback categories Defective

you aren’t fighting effectively.

Keep in mind that reason codes aren’t always truthful or accurate, because the
banks tend to take whatever the customer is claiming and match it to the closest
applicable reason code.

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 Chargeback Analytics | Your gateway to prevent fraud, reduce disputes & increase customer retention

Refund vs Non-Refund
Most customers, when they dispute a transaction, just want to get their money
back. Many chargebacks can be stopped cold simply by issuing a refund.
However, customers cannot always verify when the merchant has initiated the
refund process. Delays and miscommunications can lead them to conclude that
a promised refund is never coming, so they call their bank and demand a
chargeback. This can be seen in the data as chargebacks occurring after the
refund process has been initiated. You can prevent this by communicating
proactively with customers about pending refunds, providing them with
authorization numbers and other information that will reassure them that a refund
is forthcoming.

REFUND ANALYSIS

Refund Issued
50%
Full Refund
45%
Partial Refund
5%
No Refund
50%

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 Chargeback Analytics | Your gateway to prevent fraud, reduce disputes & increase customer retention

Increase Chargeback Win Rate

Fighting chargebacks is a time-consuming endeavor for merchants. Programs like Visa
Claims Resolution have helped to streamline the process, but navigating them can
increase demands on merchants’ time and labor. That’s why it’s very important to analyze
your win/loss ratio and ensure that you’re using your chargeback-fighting time effectively.

When a merchant fights a chargeback, they submit compelling evidence and a cover
letter to their acquirer for representment of the charge. If the acquirer finds the evidence
satisfactory, they’ll represent the charge to the issuer, but that doesn’t mean the case
is over. The issuer still has to review the evidence and decide whether or not to accept
it—they are the final decider. If the issuer rejects the evidence, the case goes to pre-
arbitration and the merchant must either submit new evidence or accept the loss.

If you handle your chargebacks in-house, a win rate of 35% to 40% is acceptable. Any
less than that, and the time you’re spending fighting them is probably costing you more
money than you’re winning back. Also, when calculating win rate businesses often make
mistake when determining the actual win rate. True win rate is determined after deducting
all the cases lost and pre-arbitration chargebacks from the actual fought chargebacks.
Rather than write off chargebacks as a cost of doing business (and watching your
chargeback rate skyrocket), you may need to look into working with a chargeback
management company.

Issuers and Acquirers

Analysis can reveal if your success rate correlates with which banks were
involved in making the decision to uphold the chargeback. If you have a
lower success rate with certain banks, you may need to reconsider the sort
of evidence you are sending them, or communicate with them to see if there
are other factors leading to disputes.

While the card networks set the rules, the issuers still get to interpret them,
and that can give them considerable flexibility in their decisions. Some
issuers always seem to favor their customers over merchants. You might
dispute chargebacks from two different issuers with the same reason code
and evidence and get two completely different decisions back. You might
choose to engage in A/B testing to see what evidence works for different
issuers.

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 Chargeback Analytics | Your gateway to prevent fraud, reduce disputes & increase customer retention

Acquirer behavior can vary as well. Some acquirers, due to staff shortages
or other problems, might not submit your representments on time, even if
you upload your evidence well before the deadline. If you’re not getting a
good win rate with an acquirer, it may be wise to reach out to them to ask
for their input on how to win more of your disputes.

PROCESSOR ANALYSIS
Top 5 Processors

100%

75%
Won
50% Lost
Pending
25%

0
PayPal First Chase Stripe Paysafe
Data

BIN ANALYSIS
Top 5 BINs

300

225
Won
150 Lost
Pending
75

0
JPM Bank of Citi US PNC
Chase America Bank Bancorp Financial

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 Chargeback Analytics | Your gateway to prevent fraud, reduce disputes & increase customer retention

Card Type
Visa, Mastercard, and the other card networks all have slightly different
rules regarding chargebacks, reason codes, and the appropriate
standards of evidence for countering disputes. The right approach for
one card network may require some adjustment to be found acceptable
by another. If your win/loss rate differs across networks, you may need to
fine-tune the evidence you’re submitting. Don’t get locked into a cookie-
cutter formula for your representments; tailor your response as much as
you believe necessary.

CARD TYPE ANALYSIS

100%

75%
Won
50% Lost
Pending
25%

0
Visa Master Amex Discover Others

Reason Code
If there are certain reason codes that you never seem to be able to fight
effectively, you may be making some fundamental errors in your selection
of compelling and evidence to submit. Reason codes tell you what kind
of evidence you need to successfully represent a chargeback, but reason
codes may not always accurately reflect what is actually going on
between the merchant and the disputing customer.

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 Chargeback Analytics | Your gateway to prevent fraud, reduce disputes & increase customer retention

The most commonly encountered reason codes are the ones related to
fraud and unauthorized charges. When a large number of your chargebacks
fall under the latter category, it may indicate problems with how you’re
confirming and notifying customers of transactions. An emailed invoice or
text confirmation may give customers a chance to deal with authorization
issues directly with you instead of going to their bank.

REASON CODE ANALYSIS

Top 5 Reason Codes

100%

75%
Won
50% Lost
Pending
25%

0
Fradulent Cancelled Cancelled Second Cardholder
Transaction Recurring Merchandise/ Chargeback/Pre- Disputes of
Transaction Services Arbitration/ Quality of Goods
Arbitration & Services Ñ Not
as Described or
Defective

Merchant error issues are often incorrectly categorized as fraud by

customers who don’t know better, and the issuing bank duly stamps a
“fraud” reason code on the chargeback. The issuer may then uphold the
chargeback if they review your site and find no easy way for the customer
to inquire about unrecognized charges. In this way, your own policies can
reinforce your vulnerability to improperly categorized chargebacks.

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 Chargeback Analytics | Your gateway to prevent fraud, reduce disputes & increase customer retention

Your Next Steps

To derive meaningful results from chargeback analysis, you need the right tools and
resources, a system for analysis, and experienced analysts. You also need at least six
months of data, and at minimum 30 to 50 data points to analyze.

Done right, chargeback analysis can paint a picture of your business that
clearly outlines your vulnerabilities and shows you where you need to
make improvements. It’s likely that very few of your competitors are
The average bothering to engage in chargeback analysis because they don’t
business in realize it’s a hidden treasure hoard of valuable data. By analyzing
ecommerce chargebacks and acting on your findings you can gain a significant
competitive edge—retaining more customers, lowering your cost
loses between per acquisition, avoiding excessive fees, and increasing profits.
5% and 15% of
their revenue The average business in ecommerce loses between 5% and 15%
of their revenue to fraud and chargebacks each month. This is a
to fraud and problem that grows if left unaddressed. Fraudsters will take you
chargebacks for everything they can if you show yourself to be an easy mark,
each month. especially if you sell products that can be resold easily. No matter
how profitable your enterprise, these are not losses you can simply
afford to write off.

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 Chargeback Analytics | Your gateway to prevent fraud, reduce disputes & increase customer retention

Where many businesses stumble is in trying to devise a chargeback strategy that fits their
company. Enterprise companies find it challenging to engage their resources in disputing
chargebacks on time, tracking the analytics to determine the true source of chargebacks
and not to mention the time needed to engage their resources in learning the ever-
changing dispute mandates. On the other end smaller businesses has to wear many hats
and chargeback defense can feel overwhelming—so it doesn’t really get done at all.

This is where chargeback management firms can step in to fill the gap, providing an
outsourced solution that can take care of analyzing and dealing with chargebacks, and
giving the merchant the tools they need to make operational and policy changes that will
have a real positive impact on their chargeback rate.

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 Chargeback Analytics | Your gateway to prevent fraud, reduce disputes & increase customer retention

About Chargeback Gurus

Chargeback Gurus is a global company providing chargeback management and dispute
analytics solutions that help merchants recover revenue, retain customers, and stop fraud.
As trusted advisors to card networks, financial institutions, and Fortune 500 companies,
Chargeback Gurus develops innovative technology that helps merchants identify the root
causes of their chargebacks, develop effective defensive strategies, and combat ever-
evolving fraud tactics.

Their proprietary Root Cause Analyzer™ combined with FPR-360™ tool analyzes 40+
chargeback data points identifying business vulnerabilities and preventing 50% or more of
chargebacks. Gurus’ Smart Chargeback Representment™ process combines automation,
data analytics and expert analysis to help companies recover over 75% of chargebacks
and over a billion dollars.

Schedule your consultation today to learn how Chargeback Gurus can increase your
profitability by eliminating your fraud and chargeback challenges.

Contact us:

+1 (866) 999-3758

[email protected]

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