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SWOT ANALYSIS

Beximco is the largest pharmaceutical exporter in Bangladesh, known for its strong brand image and diverse product range, including unique ARV drugs for AIDS/HIV. However, it faces challenges such as inconsistent supply, strong competition from Square Pharma, and environmental pollution issues. Opportunities for growth include expanding into international markets and enhancing brand strength, while threats include regulatory actions and increasing market competition from new entrants.

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manha mahira
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2 views

SWOT ANALYSIS

Beximco is the largest pharmaceutical exporter in Bangladesh, known for its strong brand image and diverse product range, including unique ARV drugs for AIDS/HIV. However, it faces challenges such as inconsistent supply, strong competition from Square Pharma, and environmental pollution issues. Opportunities for growth include expanding into international markets and enhancing brand strength, while threats include regulatory actions and increasing market competition from new entrants.

Uploaded by

manha mahira
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SWOT ANALYSIS:

Strengths of Beximco
Largest exporter in the country: – in the pharmaceuticals
sector Beximco is the largest exporter in Bangladesh. It earns
55% of its revenue from exports.

Strong brand image: – it has consistently been improving its


products and so the brand image.

Product diversity: – it produces more than 200 generic which


are available in more than 400 different forms, and many of them
are leaders among others.

Unique product: – it is the first company in Bangladesh to


produce ARV drugs for AIDS/HIV cases.

Expert employees: – Beximco Pharma has many experts like


chemists, pharmacists, doctors, MBAs, microbiologists, and
engineers who are highly educated. It makes the company gather
more strength in a similar industrial sector.

Weaknesses of Beximco
Inconsistent in supplying product: Sometimes they are not
able to produce specific products efficiently; as a result, they
cannot supply those products to retailers timely.

Strong competitor: – Square pharma has larger market share


than Beximco in Bangladesh, and the difference is stable

Loan defaulter: – one of the owners of Beximco Pharma did take


a loan from Sonali Bank, and did not pay it back yet. It may harm
the company image in the long term.
Environmental pollution: – for producing purpose, they are
polluting water, and soil in the area where they set up their
factories.

Opportunities for Beximco


Enormous Growth – with an employee’s range of more than
2700, the company is growing day by day which is capable for
growing market as well.

Advantage as a globally certified company – it has been


certified by different countries as a reputed medicine
manufacturer. It can use this opportunity to enter other countries.

Building Stronger Brand – as it fulfils social responsibilities,


there is a huge possibility of getting more market share in future.

Threats for Beximco


The threat to the environment – as it pollutes environmental
elements, if the Bangladeshi regulatory body takes any steps
against it that may create a problem for its growing.

Huge competition – first level companies like Square


Pharmaceuticals and Incepta Pharmaceuticals are doing well, and
gradually they are gaining more market shares which are another
barrier for Beximco pharmaceuticals.

New Entrants in the market – as the whole country is doing


well in the pharmaceutical sector, the number of newcomers are
increasing more than ever. This may result in declining market
shares.
GOALS:
1. Provide highest standard products and secure
customer satisfaction.
2. Secure strongest competitive production through
creative product and
operational excellence.
3. To increase to company’s familiarity.
4. To diversify the business.
5. To ensure growth both in terms of sales and
profitability.
6. To maintain growth and market share.
7. To create more employment opportunity to the nation.
8. To provide the consumers better quality products

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