SEMESTER 1 2023/24

Postgraduate Grade Descriptor for [MANG 6524, MARKETING ANALYTICS VIZUALIZATION]

Percentage 0 – 34 35 – 49 50 – 59 60 – 69 70 - 79 80 - 100
Degree Class Fail Compensatable Fail* Pass Merit Distinction Distinction
Choice of Analytic No justification for A very basic but Acceptable Good justification for Very good and Excellent and
Approach choice of analytic inadequate justification for choice choice of analytic comprehensive exceptional
tool(s) applied to the justification for choice of analytic tool(s) tool(s) applied to the justification for choice justification for choice
Weighting: 25% data of analytic tool(s) applied to the data. data. of analytic tool(s) of analytic tool(s)
OR applied to the data. Justification uses Justification is logical applied to the data. applied to the data.
Very limited Justification uses references and uses references Justification is logical Justification is logical
justification for choice some references and uses substantial and uses considerable
of analytic tool(s) references references
applied to the data.

Application of No software appears Some use of Range of appropriate Mostly correct use of Very good use of Excellent and
Analytic Tool(s) to have been used. appropriate software analytics software appropriate software appropriate software exceptional use of
Very basic application (e.g., Tableau, SPSS, used (e.g., Tableau, (e.g., Tableau, SPSS, (e.g., Tableau, SPSS, appropriate software
Weighting: 25% if at all. No outputs Excel). Some outputs SPSS, MS Excel). Some Excel). Detailed Excel). Detailed (e.g., Tableau, SPSS,
included, either in included, either in outputs included in outputs included in outputs included in Excel). Detailed
main body or main body or the body of the text the body of the text the body of the text outputs included in
appendices. No appendices, but (most output is (most output is (all output is the body of the text
explanation. mostly irrelevant. appropriate; only appropriate; only appropriate; only (all output is
Explanation is often those statistics which those statistics which those statistics which appropriate; only
missing important are useful to analysis). are useful to analysis), are useful to analysis), those statistics which
details Explanation is Explanation is clear Explanation is clear are useful to analysis),
sufficient but and correct and correct Explanation is clear
sometimes missing and correct and
concise
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Percentage 0 – 34 35 – 49 50 – 59 60 – 69 70 - 79 80 - 100
Degree Class Fail Compensatable Fail* Pass Merit Distinction Distinction
Interpretation No interpretation or Some interpretation Good interpretation Very good Comprehensive Excellent and
and Generation insight presented. presented, with some presented, with links interpretation discussion of results. exceptional
of Insight Or links to earlier to earlier analysis. presented, with links Discussion clearly discussion of results.
Some interpretation analysis. Insight is Insight and to earlier analysis. linked back to earlier Discussion clearly
Weighting: 30% presented but doesn’t logical, but not very storytelling are Easy storytelling and analysis, Insight is linked back to earlier
clearly link to earlier concise, generally logical, but not very data presentation logical and based on analysis, Insight is
analysis. Insight and sticks to the topic, concise, generally partially supported by earlier analysis. logical and based on
storytelling are not and provides unclear sticks to the topic, theory. Insight is Discussion is concise earlier analysis.
logical, is not concise, management actions and proposes logical, and concise, and sticks to the Discussion is concise
does not stick to the with poor storytelling. managerial actions generally sticks to the topic. Smooth and sticks to the
topic, and does not topic, and proposes storytelling and topic. Perfect
inform management managerial actions. theory-based data storytelling and
actions presentation. Insight theory-based data
proposes possible presentation. Insight
managerial action. proposes very good
Some referencing managerial action.
used to support Referencing widely
discussion used to support
discussion
Structure and Very hard to Basic structure (e.g. Most sections have a Logical, clear and Very good logical flow Exceptional logical
Presentation understand and lack of clarity) and logical flow and a coherent structure. and cohesion, well flow and cohesion,
follow, confused and incoherent in places. coherent structure. Good evidence of developed and well developed and
Weighting: 20% unstructured. Limited referencing Evidence of reading reading with correct appropriate structure. appropriate structure.
Incorrect or no with numerous but referencing is referencing. Minimal Strong evidence of Very
referencing. omissions. incomplete or omissions. wider reading with Strong evidence of
Or inaccurate in places. correct referencing. extensive wider
Sometimes difficult to reading with correct
understand, referencing.
inappropriately
structured. Limited or
incorrect referencing.
Significant omissions.
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