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01-CSA 2023 UVP Worksheet

The document outlines the concept of a Unique Value Proposition (UVP), emphasizing its importance in clearly defining what a business does, who it serves, and how it stands out from competitors. It provides examples of UVPs from various businesses to illustrate effective positioning and encourages readers to draft their own UVP by considering their unique qualities and market needs. The goal is to create a compelling statement that resonates with the target audience and drives business engagement.

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4 views

01-CSA 2023 UVP Worksheet

The document outlines the concept of a Unique Value Proposition (UVP), emphasizing its importance in clearly defining what a business does, who it serves, and how it stands out from competitors. It provides examples of UVPs from various businesses to illustrate effective positioning and encourages readers to draft their own UVP by considering their unique qualities and market needs. The goal is to create a compelling statement that resonates with the target audience and drives business engagement.

Uploaded by

derrick404
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Unique Value Proposition (UVP)

Take Fast Action!


Profitable positioning starts here! Your UVP is a statement that explicitly clarifies what you do,
who you do it for, and how you do it better than anyone else – in a way that is most important to
your target market. This is your most potent statement about what distinguishes you and why
people want to do business with you.

By aligning your unique value to your target market’s needs, you’ll command attention at a more
efficient and powerful rate!

Below are examples, and the next page has a space for you to draft and hone your own!

Examples

Camp Always:
We design camper vans for the generation that needs them.

With minimal exteriors and adaptable interior features that can adjust to any occasion (or
growing family), we help outdoor lovers get back in touch with sleeping outside. Low-impact
enough to reach most of the places you typically need a tent for, without all the time it takes to
pack in and out.

Local kitchen store:

We provide a curated selection for the happy home cook by the world’s greatest kitchen brands
with superior support from your friendly kitchen concierge!

Marketing Company (B2B):


We’re the internet’s greatest growth solution for bootstrapping entrepreneurs and big-hearted
brands. Our funnel software and product suite deliver growth 3X more efficiently than traditional
industry benchmarks, and our triple-threat approach to funnel strategy is the most powerful
customer acquisition framework for lean brands that want to achieve digital domination. Our
customer support is second to none, helping our community access a fast track to success that
lasts for the long haul.

Now, fill yours in below. Ask yourself:

©
● What is the unique value proposition of your business, brand or product?
● What are the qualities about your offer and brand that make someone want to do
business with you instead of anyone else?

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