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This study analyzes consumer awareness and perception of Bajaj's e-bikes in the competitive electric two-wheeler market. It aims to identify key factors influencing consumer opinions and the impact of brand awareness on purchasing decisions. The research will utilize surveys, data analysis, and market trends to recommend strategies for enhancing Bajaj's brand presence.

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2 views

sam

This study analyzes consumer awareness and perception of Bajaj's e-bikes in the competitive electric two-wheeler market. It aims to identify key factors influencing consumer opinions and the impact of brand awareness on purchasing decisions. The research will utilize surveys, data analysis, and market trends to recommend strategies for enhancing Bajaj's brand presence.

Uploaded by

sidhvihegde17
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Brand Awareness and Perception of Bajaj in

the E-Bike Market


Introduction
Bajaj is a well-established brand in the automobile industry, recognized for its motorcycles, three-
wheelers, and electric vehicles. As the demand for sustainable transportation grows, Bajaj has
expanded into the electric two-wheeler market. However, with increasing competition from startups
and global players, it is crucial to assess consumer awareness and perception of Bajaj’s e-bike
offerings. This study aims to analyze how well consumers recognize Bajaj’s e-bikes and what
factors shape their opinions.

Statement of the Problem


The electric two-wheeler market is highly competitive, with multiple brands competing for
consumer attention. While Bajaj has a strong presence in the traditional two-wheeler sector, its
positioning in the e-bike industry remains unclear. Consumer perception may be influenced by
factors such as pricing, design, technology, and brand reputation. If Bajaj’s e-bikes are not
perceived as innovative or reliable, they may struggle against competitors. This research aims to
identify the key drivers of brand awareness and consumer perception in the e-bike segment.

Objectives
The primary objectives of this study are:

1. To assess consumer awareness of Bajaj’s e-bike models.

2. To identify key factors influencing consumer perception of Bajaj’s electric two-wheelers.

3. To analyze the impact of brand awareness on purchasing decisions.

4. To recommend strategies for Bajaj to enhance its brand presence and customer engagement.

Research Methodology
1. Survey Research – Conducting consumer surveys to gather insights on brand awareness
and perception.

2. Data Collection – Analyzing online reviews, social media discussions, and industry reports.

3. Market Analysis – Identifying trends in consumer behavior and evaluating brand


positioning.
4. Findings & Recommendations – Summarizing insights and suggesting strategies for brand
improvement.

5. Final Report – Presenting the results in a structured report or presentation.

Review of Literature
Research indicates that consumer preferences in the e-bike market are driven by affordability,
performance, and sustainability. Studies on electric vehicle adoption suggest that brand trust,
visibility, and digital marketing play a crucial role in influencing purchasing behavior. The
transition from fuel-based to electric two-wheelers presents challenges in consumer acceptance,
making effective branding strategies essential. This study integrates marketing and consumer
behavior theories to analyze Bajaj’s market positioning in the e-bike industry.

Scope of Study
This research focuses on brand awareness and perception of Bajaj’s e-bikes among urban
consumers aged 18–45. The study evaluates Bajaj’s competitive position in the e-bike sector based
on consumer sentiment, online discussions, and marketing effectiveness. The research does not
cover technical specifications or product performance but focuses on branding, consumer behavior,
and marketing strategies.

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