Product Requirements Document

Project Name: Dream 11

Group Name: F2

Group Members Names: Chirayu, Harsh Kalani, Jaydeep,

Lavanya

Date last updated: [ ]

Executive Summary
Overview:

Dream11 is transforming from merely a fantasy sports platform to a multi-

purpose engagement tool, seamlessly adding mini games and serving as a
sports information centre. All these developments serve to keep the users
engaged even when there are no live cricket tournaments happening,
going beyond just a seasonal fantasy sports portal and acting as an ALL
TIME sports engagement tool.

Problem Solved:

The biggest pain-point for Dream11 is that it witnesses increased

uninstallations and lower engagement, where Users leave the platform
when their favorite leagues are not on-going. They do not even know
about the other available sports leagues, and if they did know, they also
will not try it out of lack of knowledge and absolute fear. However, by
incorporating mini-games and multi-sport educational content, Dream11
can retain users, keeping them entertained, and encourage cross-sport
engagement, ultimately boosting retention and monetization.

Objectives
 Lower off-season uninstall percentages
 Grow DAU and session time
 Increase user interaction with engaging mini-games
 Raise awareness about other sports, apart from cricket through
educational content
Key Features & Functionality
Mini Games

 Description: A set of recreational and fun games to fill the gap for
users when the leagues they support are on a hiatus
(the Games are: Mini Golf, Archery, Javelin Throw …)
 Players: 2-4 players per game
 Gameplay Flow: Users can start the Dream11 app, click the ‘Mini
Games’ tab, invite friends or online players to play
 The rewards: Entry fees from ₹10, prize pools from ₹5000, from
₹20,000, as well as cashback and vouchers

Sports Information Hub

 Description: Daily feed with insights on various sports leagues

including cricket
 Data Available: Top players, match statistics, rules, tips & tricks
 Availability: Featured on the homepage banner
 Sourced data is used example ESPN, Cricbuzz, NDTV Sports etc.
 Push Notifications: Thrice daily (morning, afternoon, evening) to
keep up the engagement without spamming the users

Target Audience
Primary Users:

 Fantasy Sports Players: Users who play fantasy cricket, football,

and other sports regularly on the platform Dream11
 Dream11 users primarily from Tier-2 and Tier-3 cities who are
hungry to earn through fantasy sports and mini games of skill on
Dream11 channeling their very little knowledge of sports to earn big
on minimal investment
 Casual Gamers: Users looking for light, fun engagement within the
app, especially within the app and during the off-seasons.

Secondary Users:

 New Users: People who havent played fantasy played fantasy

sports before but may be interested in sports-related games.
 Sports Fans: Users who follow sports and want insights, payer
stats and updates.

Business Context & Significance

When there are no fantasy leagues, Dream11 sees a decrease in activity.
To solve this, Mini Games, and the Sports Information Hub, will help in
keeping users engaged and will create additional revenues.

 Retention: Decrease off-season uninstalls by 10-15%

 Engagement: 7-12% increase in DAUs, 15-20% increase in session
time.
 Revenue: Increase app transactions by 4-7%
 Cross Sport Awareness: Allow +20-25% users to explore other
sports. To be a daily sports app, Packed with these elements
Dream11 will make sure to not go off the radar of users even if their
fantasy league might not be active.

Problem Definition
Core Problem

When significant tournaments end, user engagement for fantasy sports

goes down, resulting in uninstalls of the app, along with a drop in user
activity. 67% of users have expressed the need to keep coming back to
the app, even when the season is over. 38% of users stated that they
wanted to keep their ties to sports, however, will do so only if there is a
reason to open the app during off-seasons, when fantasy leagues are
inactive.

Business Goals

 Minimize user churn and off-season inactivity

 Log in users every-day and grab the per-session time
 Broaden engagement beyond fantasy sports
 Develop new sources of income via micro-games and data services
 Bolster Dream11’s positioning as an all-in-one sports engagement
platform

Why Now?

 Increasing curiosity in fantasy sports and gaming apps

 After tournaments, users want more engagement
 Expanding into mini-games aligns with broader industry trends
 More users are interested in multi-sport engagement.
 The shift towards mobile-based casual gaming is growing rapidly.

With apps like MPL and Winzo gaining traction in the casual gaming space,
Dream 11 risks losing users during off-season. The rise of mobile-based
gaming and increased demand for continuous engagement make this the
right time to expand beyond fantasy sports.
Customer Segments
Primary Users:

 Fantasy Sports Enthusiasts — People who play fantasy cricket,

football, and other sports on Dream11 regularly
 Aspirational Earners: Users, mainly from Tier 2 and Tier 3 cities,
who actively look for ways to make extra cash through fantasy
sports and mini-games on Dream11, using their limited sports
knowledge to the fullest to get the best odds on winning
 Casual Gamers: A broad audience of users engaging in light-
hearted fun in the app, particularly in off-seasons.

Secondary Users:

 First-Time Users: Those who’ve never participated in fantasy

sports but might like sports gaming
 Sports Fan: For users who follow sports, and need insights, player
stats, updates.

Non-Users, Yet Key Decision Makers:

 Parents & Guardians: Similar demographics can create a bias

against younger users when it comes to spending on in-app
purchases
 Regulatory Authorities: The policies and regulations surrounding
gaming and fantasy sports directly affect the functioning and growth
of the app
 Brands seeking to purchase in-app advertisements or
sponsorships

Non-Target Segments:

 Non-Sports Fans: Users who do not have interest in any fantasy

sports and sports-related games.
 Minors (<18 years): Legally prohibited to engage in fantasy sports
or pay-to-play gaming
 Pro Gamers: People who want to Play More Competitive Esports

Problem Validation
Primary Research:

 Missing engagement when fantasy leagues aren’t active

  Lots of users said they delete or stop opening the app during the off-
season

Representative Quotes:

“I love playing fantasy cricket, but once IPL is over, I barely use the app
until the next big tournament.”
“I wish Dream 11 had something fun to do when there are no fantasy
games available.”

Secondary Research:

 Market Trends: Casual gaming and daily sports engagement apps

are growing rapidly.
 Competitor Gaps: Other fantasy sports also experience a decline
in DAUs during non-peak sports seasons.
 Industry Benchmarks: Apps that add casual gaming features see
a 10-15% increase in retention and 20% higher session times.

Secondary Research References

Fantasy Sports Growth in India:

 The fantasy sports industry in India is projected to reach ₹25,000

crore by 2025 (Source: FICCI-EY 2023 Report).
 85% of fantasy users play only during major tournaments, that
results in a major drop off during the off-seasons (Source: Redseer).

Casual Gaming & Engagement Trends:

 Mobile gaming in India is expected to grow at a 30% YoY, with the

users spending an average of 30-40 minutes per day in gaming
apps (Source: KPMG India 2023).

Sports Information Demand:

 70% of the sports fans regularly check the players statistics and
team updates (Source: Statista 2023).
 Global examples like ESPN and Bleacher Report have successfully
driven daily engagement through sports content.

Business Requirements
Key Business Needs:
  Increase Retention: Reduce the drop off during the off-season by
10-15%.
 Boost Engagement: Increase DAUs by 7-12% and session time by
15-20%.
 New Revenue Streams: To grow the in-app transactions by 4-7%
through the mini-games feature.
 Expand Sports Interest: Get at least 20-25% of the present users
to explore the other sports leagues.
 Lost Revenue: Decrease in engagement will mean lower in-app
purchases which will lead to loss in revenue.
 Competitive Risk: Other platforms (like MPL, WinZO) are already
offering features that result in year-long engagement.

Strategic Fit:

 It aligns with Dream 11’s goal, which is to be more than just a

fantasy sports platform.
 The need to expand the user engagement beyond the present peak
tournament seasons.
 Keep the users within the Dream 11 ecosystem for a year-long
period.

Constraints:

 Budget: Balance between the investment that we do with the new

features revenue impact.

Impact of Not Solving:

 High Churn: Users after top season’s leagues uninstall the app due
to lack of action.

Metrics
North Star Metric (NSM):

The most important metric for Dream11 is Total Active User

Engagement (TAUE) – the number of unique users engaging with
fantasy sports, mini-games, or the sports hub daily.

Primary Success Metrics:

 Retention Rate (%) = (Users at End of Period - New Users During

Period) / Users at Start of Period × 100
 Daily Active Users (DAU) = Total Unique Users Who Open the
App in a Day
  Session Time (Avg per User) = Total Time Spent in App / Total
Active Users
 In-App Transactions = Total Revenue from Mini-Games & Other
Purchases
 Cross-Sport Engagement (%) = (Users Engaging in Multiple
Sports / Total Active Users) × 100

Other Metrics to Measure:

 Conversion Rate: % of users who try mini-games and make

purchases.
 Content Consumption: How many users actively read articles in
the Sports Hub.
 Referral Engagement: How many users invite friends to mini-
games.
 Churn Rate: Reduction in app uninstalls.

Primary Metric Aligns with NSM:

 More users playing mini-games = higher engagement.

 Users spending time on the Sports Hub = consistent app usage.
 Increased in-app transactions = stronger monetization.
 Year-round engagement = less seasonal drop-off.

User Stories and Prioritization

User Stories:

1. “As a person used to constant betting, I want to bet on various

other sports leagues all year round to increase my chances of
winning.”
2. “When I don’t have any interesting thing to do during the off
seasons, I want new and exciting games that are easy to play, to
keep me entertained.”
3. “I am interested in playing different sports leagues, Thus I want to
gain my expertise in them to win cash and exciting prizes.”
4. “When I am bored, I want to play mini games with my friends, so
that I can have fun with them with additional value of exciting
prizes.”
5. “When I am looking at other sports leagues, I want to have
complete knowledge about the sport to better understand it before
betting on it.”

Prioritization using RICE Framework:

1. Personalized Push Notifications

o Reach: Power and casual users (Medium reach).
 Impact: 5%-10% decrease in churn rate (Medium impact).
o
Confidence: High, based on competitor analysis.
o
Effort: Moderate, achieves AI (possible to achieve in 6
o
months).
o RICE SCORE: Medium.
2. Daily Mini Challenging Games
o Reach: Both power and casual users (reach high).
o Impact: 15%-20% boost in daily active users (Impact-High).
o Confidence: High based on success of gamification in similar
platforms.
o Effort: High, requires complex game development and
integration (12 month).
o RICE Score: High.
3. Information Sports Banner:
o Reach: Moderate, appeals primarily to power users who value
detailed stats and analysis.
o Impact: Low to moderate, supports user satisfaction but has
minimal effect on retention.
o Confidence: High, aligns with user research showing demand
for knowledge-based gaming.
o Effort: High, requires continuous content updates, integration
with live data sources, and ongoing maintenance.
o RICE Score: Low.

SOLUTIONS

MVP Breakdown

We've got a feature called Daily Mini Games, which are short fun games like Mini Golf and
Archery to keep the users engaged. There is always the risk of something going wrong, such
as users disliking the games, internet disruptions, or new players failing to understand the
rules. These include a constant influx of new games, auto-saving progress with your
account and in-game tutorials.

UPDATES: During the Off-Season, we will be using Push Notifications to update our users
with sports events and mini-games. The dangers include pestering users about too many
alerts or not pertinent information. To solve this, users can customize their notification
preferences and AI will follow up with making recommendations according to their interests.

Quick Play Mode — This allows users to jump into games even if they do not have
opponents waiting to play. This can create issues such as matchmaking times or players
leaving mid-combat. The fixes? Standby opponents from AI bots and penalties for quitters

Leaderboard & Badges make competition with points and achievements. It is possible that
some users will disregard the rewards or cheat. To counter this, prominently display
leaderboards and deploy fraud detection tools.

Incentivize inviting friends with Referral Bonuses for Mini Games. The difficulties might be
fake accounts or a lack of attraction to the reward. What to do: limit user referrals,
credentialed accounts with gated experience, tier rewards for engaged users
Mini Games Recommendations import personalized recommendations from the other
modules to provide some games. The data for new users is limited thus can lead to bad
suggestions. Feedback and popular games first

Phasing & Rollout Strategy

Daily Mini Games: Risks are that they are unpopular or don't connect. Mitigated by tutorials
and auto-save features.

Push Notifications: Too much of them can annoy users. Provide customization and
intelligent filtering.

Quick Play Mode: Long waiting times or Quick Play mode: Long queues or quitters could
frustrate players. Use AI bots and apply quit penalties.

Cheating or disinterest can happen in Leaderboard & Badges: 470 — Use fraud prevention
systems and visual incentives.

Fake accounts or weak rewards can ruin efficiency. Reduce referrals, raise incentives.

Am I far off: new user suggests mistakes early on. Fallback to trending games until the
data sorts itself out.

Assumptions
Market Readiness:

 Assumption: Users are familiar with fantasy gaming.

 Rationale: Industry data suggests high engagement levels.
 Risk: New users may find rules complex → Mitigation: Provide
interactive tutorials.

Regulatory Compliance:

 Assumption: No major legal restrictions in primary target markets.

 Risk: Sudden changes in gambling laws → Mitigation: Legal team
monitoring and region-based adjustments.

User Acquisition:

 Assumption: Referral bonuses and social engagement will drive

growth.
 Risk: User churn due to competition → Mitigation: Unique features
like AI recommendations.

Risks & Mitigation Strategy

Risk Impact on Business Mitigation Strategy
Low adoption of Fewer users engaging, Offer free trials, leaderboard
mini-games leading to lower rewards, and daily
retention and revenue challenges to encourage
loss. participation. Ensure
seamless game experience.
Sports Info Hub Wasted development Improve content placement,
fails to attract effort, lower send personalized
users engagement, and notifications, and add
missed opportunity for interactive features like user
retention. polls.
Users stick to Limited cross-sport Offer in-app rewards for
cricket, ignoring engagement, reducing exploring new sports.
other sports the overall impact of Feature engaging stories
new features. about emerging athletes.
Regulatory Possible revenue loss Stay updated on regulations,
restrictions on due to legal diversify revenue streams,
gaming compliance issues. and ensure all in-app
transactions transactions comply with
guidelines.
Competition Users may switch to Continuously improve mini-
from similar competitors, leading to games, introduce exclusive
apps increases reduced market share. partnerships, and offer
loyalty rewards to retain
users.