0% found this document useful (0 votes)
175 views

Team Traveller Cycling

Team Traveller Cycling is an amateur cycling team that competes in regional and international races to promote their sponsors. They have had success winning races across the United States and made their international debut in 2011 competing in races in England, France, Spain, Belgium, Canada, and the Caribbean. The team utilizes an eye-catching uniform and strong online presence to promote their sponsors before, during, and after races. They aim to develop cycling talent and represent cycling as a healthy lifestyle free of performance-enhancing drugs.

Uploaded by

James Stout
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
175 views

Team Traveller Cycling

Team Traveller Cycling is an amateur cycling team that competes in regional and international races to promote their sponsors. They have had success winning races across the United States and made their international debut in 2011 competing in races in England, France, Spain, Belgium, Canada, and the Caribbean. The team utilizes an eye-catching uniform and strong online presence to promote their sponsors before, during, and after races. They aim to develop cycling talent and represent cycling as a healthy lifestyle free of performance-enhancing drugs.

Uploaded by

James Stout
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 8

Team Traveller Cycling Cycling is increasingly popular abroad and especially in the United States.

In the Mid-Atlantic it has captured more than a niche market of enthusiasts, in California the sport is one of the fastest growing activities and in Europe, it enjoys more spectator interaction than any other sporting event in the world. As crowds at events continue to grow, so does the opportunity to strategically market to health-conscious, athletic and affluent individuals. Team Traveller offers a unique, innovative platform to promote you companys products and services. We offer positive publicity through superior results in regional cycling events, an expanding international race schedule and memorable uniforms, coupled with an Internet presence that rivals and often exceeds the USA and Europes best professional level teams. This year we have won races in major regional and national events, including the Tour de Toona and Tour de Ephrata in Pennsylvania, Rock Hill Cycling Classic in South Carolina, Mineral Wells Stage Race in Texas, Peoples Bank Omnium in Tennessee, and our own Roanoke Twilight Criterium in Virginia. We have been present on the podium at almost every major event and have won many smaller events throughout the MidAtlantic.

In 2011, Team Traveller made its debut on the international scene. From training and stage races in England to Nocturnes (night time city center races) in France to mountain events in the Spanish Pyrenees and Kermises (local fairs with bike races and massive attendance) in Belgium, we keenly covered the elite cycling scene in Western Europe, making a huge impact in terms of recognizability due to our unique uniform. We continue to race internationally in Toronto, Canada and Trinidad and Tobago. We plan to expand our presence overseas, competing in Europe, South America, Australia, Canada and the Caribbean region, the number, size and caliber of races in these emerging cycling regions has risen exponentially. Clearly, cycling has become a global sport.

Our distinctive and eye-catching zebra-print kits turn heads, creating buzz and placing us at the center of attention. Riders and bystanders alike see our sponsors and ask about their products. Through our aggressive promotion, sponsors benefit from increased brand awareness, new customers and an attractive media ROI.Already the 2012 team has been featured on cyclismas.com and road.cc two of the worlds biggest cycling websites with hundreds of thousands of hits per day. This combines with 12,000 twitter followers and the highest position on google when amateur cycling is searched.

We out-organize our competition. Understanding that logistics can deliver a winning season, we carefully plan out our race strategies long before the competition. We research all available events and choose those races tailored to our strengths, off the most events in the shortest period, and that offer the greatest publicity. Lastly, Team Traveller also dominates the cycling world online. Through our team web site and active presence on social networking sites including Facebook, Twitter, Flickr, YouTube and StumbleUpon, we control the message, creating a steady flow of traffic and maximum visibility.

Our success is fueled by the support of our sponsors. Without it, we are unable to continue growing, racing, and winning. As such, we take our partnership with our sponsors very seriously. While other teams are merely rolling billboards, we promote with the same vigor with which we race. Utilizing our business-like philosophy, long-term planning and attention to detail, we deliver measurable results both on and off the road. We look forward to building upon our record of success and invite you to join us. Read more about us and how you can get involved.

We believe in treating people properly and in being accountable to our sponsors and fans. To this end we aim to take riders with talent but without the money or means to make it and to help them. Along the way we plan to equip them with the skills to make a living elsewhere, a university education perhaps or another language, professional training. Cycling leaves a lot of riders ruined by the age of twenty and we dont want to be a part of that. Likewise we plan to secure long term sponsor and staff contracts so that we can all pull together and feel a real sense of identity. We want partners, not just advertisers, our riders should be involved with the sponsors down to visiting them and understanding their businesses (again part of non-cycling career development) and our sponsors should know our riders as people, not just athletes. In this way we plan to create a stable and secure atmosphere in which all stakeholders can prosper and in which doping isnt necessary because, unlike on other teams, there are always other options and there is not a drastic need to succeed in order to survive.

Mission Statement To remain one of the best marketed most respected and successful sanctioned cycling teams in the United States and abroad. To build a racing organization that competes successfully in Europe, North America, Australia and South America. To represent our sponsors through involvement in community projects and represent the spirit of cycling as a healthy, drug-free lifestyle. To nurture talent and give it time to succeed and always provide options for our riders so they arent forced into the typical dope or die position To be constantly accessible to sponsors and fans via social media, youtube and blogs.

Short-Term Goals Promote our sponsors products and services in a positive light Expand the US team to the cities of Baltimore, Maryland; Roanoke and Harrisonburg, Virginia; and develop the squads in South Carolina, North Carolina, Tennessee, Colorado and California Create a new team covering New South Wales and Victoria Australia with elite and junior squads To race on at least 3 continents and develop the European side of the team through exposing the riders to many different styles of racing.

Race in Canadian and National Race Calendar events while continuing to expand our dominant position online to become one of the most popular destinations for cycling on the web by further developing our presence on Twitter, Facebook, YouTube, Flickr, Tumblr and StumbleUpon Long-Term Goals Win the National Racing Calendar, the season-long domestic road cycling series sanctioned and owned by USA Cycling Race on four continents: Australia, Europe, North America and South America Develop a solid professional team and development teams in the United States, Europe and Australia Maintain continuity by retaining the same riders and sponsors to develop long-lasting and mutually beneficial relationships 2011 Highlights First time racing in Europe and the Carribean: James Stout joined in June and raced in Britain, France, Belgium, Spain, Trinidad and Tobago, Catalua and the Basqueland First race in Canada at the Tour de Terra Cotta in Toronto First place in large regional events, including the Tour de Toona, Tour de Ephrata and Giordana Crossroads Classic

Multiple podiums in 2011: 39 (as of August 16th) First place finishes: 17 victories (as of August 16th) Race Schedule February 2011 Greenville Spring Training Series, February 19-20 - Greenville, SC Snowball Crit #1, February 20 - Chesapeake, VA Greenville Spring Training Series, February 26-27 - Greenville, SC Mineral Wells Stage Race, February 26-27 - Graford, TX March 2011 Snowcone Training Criterium, March 5 - Richmond, VA Snowball Crit #2, March 6 - Chesapeake, VA TNP Richmond Int. Raceway (RIR) Crit, March 20 - Richmond, VA Walton Park Criterium, March 26 Mineral, VA April 2011 Rock Hill Omnium, April 2-3 - Rock Hill, SC Starlight Bicycles Roanoke Twilight Crit, April 16 Roanoke, VA Aaron Shafer Memorial Road Race, April 16 Sparta, TN Athens Twilight Crit, April 30 - Athens, GA Tour de Ephrata Stage Race, April 30-May 1- Ephrata, PA May 2011 Spartanburg Regional Classic, May 6 - Spartanburg, SC Dilworth Criterium, May 7 - Dilworth, NC Jefferson Cup Road Race (Rescheduled), May 8 - Charlottesville, VA Karen Hornbostel Memorial Time Trial Series, May 11 - Cherry Creek State Park, CO Highland Rim Omnium, May 14/15 - McMinnville, TN Karen Hornbostel Memorial Time Trial Series, May 25 - Cherry Creek State Park, CO Castle Combe Training Crit, May 26 - Chippenham, Wiltshire, England Tour of Tucker County, May 28 - Thomas, WV SERRL Summer Series 3-Day Stage Race, May 28 - 30 - Deal, Kent, England Tennessee State Time Trial Championships, May 28 - Lascassas, TN SC RR Championship, May 29 - Fork Shoals, SC June 2011 People's Bank Omnium, June 4/5 - Johnson City, TN GP de Pollestres , June 13 - Pollestres, France Tour of Washington County Kick-Off Classic Criterium, June 17 - Hagerstown, MD Tour of Washington County Stage Race, June 18-19 - Smithsburg, Boonsboro, Williamsport, MD Gran Premi St Joan, June 18 - La Pobla de Mafumet, Spain Gran premi de Alqueras del Nio Perdido Valencia Visca Cursa Festa Major, June 25 - Sant Joan Desp, Spain Gran Premi Sant Pere-Memorial Ramn Falc, June 26 - Catalonia, Spain Dead Dog Classic XXIII, June 24 - 26 - Laramie, WY Reston Town Center Grand Prix, June 26 - Reston, VA Roanoke Civic Center Criterium Series, June 28 - Roanoke, VA Irun Road Race, June 29, Irun, Euskadi (Basque Homeland) July 2011 Trofeu Abelardo Trenzano, July 2 - Sant Pere de Ribes, Spain ID3: Independence Day 3 Race Weekend, July 2-4 - Roanoke, Virginia, VA Dorletak ama XXXII Saria Salinas, July 3 - Gipuzkoa, Basque Country Tour de Toona Stage Race, July 8-10 - Altoona, PA Roanoke Civic Center Criterium Series, July 12 Roanoke, VA Roanoke Civic Center Criterium Series, July 19 - Roanoke, VA Lost River Classic, July 23 Mathias, WV Boezinge Kermesse, July 24-26 - Boezinge, Belgium Friday Night Fights Criterium, July 29 Gaffney, SC August 2011 Desjardins Tour de Terra Cotta, August 1 - Toronto, Ontario Roanoke Civic Center Criterium Series, August 2 - Roanoke, VA Giordana Crossroads Classic, August 3-7 - Concord, Statesville and Salisbury, NC Zelzate Omloop, August 5 - Zelzate, Belgium Tour of Page County, August 6-7 - Luray, VA Zonnebeke Omloop, August 6 - Zonnebeke, Belgium Beernem Omloop, August 10 - Beernem, Belgium Rumbeke Omloop, August 12 - Roeselare, Belgium Kemzeke-Tromp Omloop, August 13 - Waasland, Belgium Bottelare Omloop, August 14 - Bottelare, Belgium Evergem Belzele Omloop, August 18 - Ghent, Belgium Appalachia Visited Road Race, August 20 - Rowlesburg, WV POA Summer Series BMW Performance Center, August 25 - Greenville, SC Out of the Saddle Road Race, August 27 - Yorkshire, England Lynskey Performance Southern Sunset Criterium, August 27 - Chattanooga, TN Southend Wheelers Bank Holiday Crits, August 29 - Ilford, England Trofeu Vila de Jjuneda, August 30 - Juneda, Catalunya September 2011 Bear Creek Lake Time Trial Series - September, 9 - Lakewood, CO Cursa Festes Del Tura, September 11 - Olot, Catalunya The Carolina Cup, September 11 - Greensboro, NC Cursa Festes Del Tura, September 11 - Olot, Catalunya Trofeu Joan Soler, September 17 - Manlleu, Catalunya Charm City Cross Sept 17 and 18. Baltimore MD Trofeu Santa Tecla, September 18 - Tarragona, Catalunya October 2011 A Hill of a Climb - October 8, Buena Vista, VA Granogue Cross - October 15 and 16, Wilmington DE Beacon Cross - October 29, Bridgeton, NJ Highland Park Cross - October 30, Jamesburg, NJ November 2011 USGP of Cyclocross Derby City Cup - November 12-13 Louisville, KY North Carolina Grand

Prix - November 19-20 Hendersonville, NC proposed target races Wed like to work with our sponsors to ride near you, so our schedule is always flexible these are some of the races which the team will be aiming to succeed in. in addition to this we shall race locally across the world weekly. January 2012 American National Cyclocross Championships - January 6-8, Madison WI Feb 2012 24 hours of old pueblo AZ June 2012 Tour of Americas dairyland July 2012 USA cycling classic Superweek + events in Canada August 2012 Kermis racing in Belgium, nocturne racing in France, mountain racing in the Basque country September 2012 Tour of Tobago December 2012/jan 2013 bay criteriums Australia.

Sponsorship Package Levels Title Sponsorship $70,000 ($50,000 for US team only) The team is named after our Title Sponsor only one (1) available. The Title Sponsor enjoys the benefits of having a rolling marketing entity bearing its logo throughout the season. Title sponsor Logo will be placed in the middle of the jersey (front and back) as well as on long-sleeves and side panel of shorts, as well as all Member Level Sponsorship benefits. Title Sponsor retains the exclusive rights to be only sponsor of like kind on jersey. Wed like to visit you and get to know you, as well as provide you with a kit Presented By Sponsorship $25,000 ($15,000 for US team only) Secondary only to title sponsorship only two (2) available. This sponsor will be listed as the Presented By sponsor on all marketing material, as well as the Team Traveller official website and any TV/radio interviews, etc. Also includes all Member Level Sponsorship benefits. Presented By Sponsor Logo will be placed directly underneath Title Sponsor Logo on both sides of the jersey, as well as the prime location on the back of the shorts. Presented By Sponsor retains exclusive rights to be only sponsor of like kind on jersey. Elite Level Sponsorship $10,000 ($6,500 for US Team Only) Limited number of sponsorships only four (4) available. Includes highly prominent location on shoulder of jersey, as well as on the side panel of the shorts. Includes all Member Level Sponsorship benefits. Elite Level Sponsor retains exclusive rights to be only sponsor of like kind on jersey. Member Level Sponsorship $5000 ($3000 for US team only) Limited sponsorships available. Includes logos on jersey, inclusion on all promotional material such as race flyers & web site, as well as rights to advertise (business flyers, booths, product demonstrations, etc.) at team sponsored events. Member Level Sponsor does not retain rights to be the only sponsor of like kind on jersey. Supporting Level Member $2,500 ($1,400 for US team only) Multiple sponsorships available. Inclusion on race flyers and web site as well as rights to advertise (business flyers, booths, product demonstrations, etc.) at the team sponsored events. Supporting Level Sponsor does not retain the rights to be the only sponsor of like kind. Product Sponsorship Racing Bicycles requires thousands of dollars in initial investment, and hundreds of dollars per year in maintenance costs in order to race on the latest, safest, most reliable equipment. Our team welcomes sponsorships from product manufacturers who are searching for an association with a top-ranked regional cycling team. Product Sponsorship Package includes all of the Member Sponsorship Package.

Product Sponsor does not retain the rights to be the only sponsor of like kind.

Projected 2012 Expenses Items Cost Per Item Quantity Total Annual/Entry Fees Team License USA $150 1 $150 Team License AUS $150 1 $150 Entry Fees (20 per rider, +more for elite riders however we hope to have race organizations pay for these) $600 30 $18,000 Individual Racing Licenses $60 30 $1800 Total Fees $20,100 Items Cost Per Item Quantity Total Uniforms Jerseys $50 60 $3000 Bib Shorts $60 60 $3600 L.S. Jersey $75 30 $2250 Vest $50 30 $1500 Arm Warmers $25 30 $750 Leg Warmers $35 30 $1050 Bib Tights

$100 30 $3000 Helmets $125 30 $3750 Socks $6 120 $720 Sunglasses $38 30 $1140 Summer Gloves $30 60 $1800 Winter Gloves $35 30 $1050 Short-Sleeve Skinsuit $95 30 $2850 Long-Sleeve Skinsuit $110 30 $3300 Short-Sleeve Speedsuit $185 30 $5550 Long-Sleeve Speedsuit $200 30 $6000 Cycling Shoes $250 30 $7500 Winter Jacket $100 30 $3000 Short-Sleeve Base Layer $35 30 $1050

Long-Sleeve Base Layer $45 30 $1350 Uniform Totals 55,560 Items Cost Per Item Quantity Total Travel Hotel Rooms $125 150 $18,750 Meals $10 900 $9000 Fuel For Each Vehicle/Weekend $150 60 $9000 Airline Flights $1500 13 $19,500 Total Travel $56,250 Miscellaneous Racks 850 5 $4250 Individual Equipment Allowance $400 30 $12,000 Insurance $1000 2 $2000 Miscellaneous Total $18,250 Grand Total $150,160 Contact Us Our primary objective is to promote your business endeavors, so let us know you goals, as well as any questions you have, as sponsorship packages and marketing opportunities can be developed and specifically tailored to meet your needs. Work with us to secure a package that helps to achieve your corporate goals. David Cobb, Team Manager and President [email protected] 540-817-8111 Brian Frazier, Sponsorship Director [email protected] 540-461-0758 James Stout, International Sponsorships [email protected] 8584129601 Thank You for Your Consideration Partner with Team Traveller to generate global advertising exposure, build brand awareness, and develop a

positive company image through cycling. With our diverse team and a history of clean racing and unyielding integrity, we are proud to offer involvement in a complete program that promotes fitness and a healthy lifestyle while achieving joint community recognition for our athletes and our sponsors. Partnership is a win-win: your support will help strengthen our success and ability to make a positive impact locally while we promote your brand across the United States and abroad. We look forward to the opportunity to help you reach your target audience, increase visibility in new segments, and deliver messages to market in specific demographics.

You might also like