BAP Logo

Use Requirements
CONTENTS

About
Logo Overview
Obtaining the Logo
Logo Specifications
On / Off Pack Usage
Contact
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ABOUT US

Who We Are

Global Seafood Alliance Best Aquaculture Practices

The Global Seafood Alliance (GSA) an international A division of GSA, BAP is the world’s most
nonprofit organization dedicated to advancing comprehensive third-party aquaculture
responsible seafood practices worldwide through certification solution, with standards
education, advocacy and demonstration. Through encompassing the entire production chain,
the development of its Best Aquaculture Practices including processing plants, farms, hatcheries and
(BAP) and Best Seafood Practices (BSP) certification feed mills. Additionally, the program addresses
standards, it has become the leading standards- every key element of responsible aquaculture,
setting organization for seafood. including environmental responsibility, social
accountability, food safety, animal health and
welfare and traceability.

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ABOUT US

BAP Standards

Environmental Animal Health Food Social

Responsibility & Welfare Safety Accountability
Compliance with standards that address Best practices in animal husbandry, Assurance that no banned antibiotics Ensuring producers are following best
such issues as habitat conservation, water addressing such issues as disease control. or other chemicals are used and that all practices in human rights, labor laws, and
quality and effluent management. approved chemical treatments are carried employee health and safety.
out in a responsible manner.

Traceability
BAP has a chain-of-custody traceability process
that’s an integral part of the program

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LOGO OVERVIEW

A Look Towards
the Future

Since its inception in 2002, we’ve worked to build BAP into what
it is today – the most comprehensive aquaculture certification
program in the world. Over 150 retail and food-service operators
worldwide are endorsers of the BAP program, and they are talking
to their customers about responsible seafood. Consumers are
more interested in knowing where their food comes from and
how it is sourced. Given the increased awareness surrounding
responsibility, we understand the need to make our program more
visible to consumers. One way to communicate the BAP brand and
program is through the logo. In an effort to update the BAP brand,
we’ve created a logo that better reflects our connection to GSA,
speaks to our continuous improvement in the industry, and can be
displayed clearly on product pack, online and in print.

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LOGO OVERVIEW

Logo Ownership
!
Sign First!
The Certification Agreement must be
signed if any entity wants to use the
BAP logo. - See page 7.

The Global Seafood Alliance owns all right, title and !

interest in and to the trademark “Best Aquaculture Using the BAP logo improperly or in
a way that misrepresents a product

Practices Certified”, and BAP logo design. or products and the BAP program
is prohibited and will be treated as
trademark infringement. GSA reserves
the right to take legal action against
any party that does not adhere to the
requirements outlined in this document.

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OBTAINING THE LOGO

How to Receive BAP Logos

Are you a BAP-

certified producer? Step One Step Two Step Three
(This means your certificate expiration date has not
passed and you are listed on the BAP website on the
A The Certification Agreement, which is part of
the application process and includes how the
A Once all of your paperwork has been
submitted and approved, you can obtain
A Incorporate the BAP logo into the design of
your packaging or other materials using the
certified producers list.) logo may be used, must be signed to attain a copy of the BAP logo by sending a request to guidelines outlined in this document. You do
certification. In addition, your star status [email protected]. Be sure to include not need to receive a final approval from GSA to
See A should be maintained and updated on the your BAP number, which logo(s) you are use the BAP logo, provided the guidelines in this
BAP website by updating your linked facilities requesting and if you need a specific file type. document are adhered to.
under “Source Links” within the “My Profile”
section of the BAP portal.”

Are you a Logo Policing:

BAP endorser or B Obtain a high-definition vector file of the BAP

logo by emailing:
GSA has a logo-policing program and reserves
the right to take legal action against any party

other user? [email protected]. that uses the BAP logo improperly or without
signing the BAP Agreement.

See B

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LOGO

Logo Anatomy

A Has a horizontal parent version for improved

readability and brand recognition
B D
B Includes a fish that points to the name and
is moving forward, as we move forward with C
changes in the industry

C Has a subtle check in the fish, which speaks to

the third-party auditing process

D Resembles an eye, which speaks to the attention

to detail in the auditing process and our eye on
the future

A E
E Has an acronym version that is clearly visible
on product pack, in print and online

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LOGO

Logo Variations

BAP Logos Logos That May Be Used on Packaging

CERT # P12345

CERT # P12345

Parent Logo Parent Fish Mark Fish Avatar 1-Star Designation Logo 2-Star Designation Logo Acronym Logo

CERT # P12345

CERT # P12345
CERT # P12345

CERT # P12345
Acronym Logo with
Certification Number

BAP Certified Acronym Logo 4-Star Certified Call Out Logo

(This may be used both on or off pack) (other variations are available for off pack use) 3-Star Designation Logo 3-Star Designation Logo 4-Star Designation Logo

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LOGO

Star Logo Anatomy

The BAP program recognizes product from associated or integrated

facilities with a “star-based” ranking system. Star status is assigned when
the processing plant and associated farm(s) have attained certification,
a 2-star designation. Associated hatcheries and feed mills attain BAP
certification to reach the 3-star or highest 4-star designation.
CERT # P12345

CERT # P12345

A Star Designation status

A B

CERT # P12345
B The BAP certification number indicates which
processing plant the product originated from and can
be traced on the BAP website. Only one processing

CERT # P12345
CERT # P12345
plant certification number is permitted on the
BAP logo.

C Our website: www.bapcertification.org

C

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LOGO

Minimum Sizes

To best represent the BAP logo across

Print Minimum X = 0.39 inch / 1.0 cm
various applications, we’ve provided you
with a guide to minimum size requirements.
These minimum size requirements are based
on the width of the “fish mark.”

In certain applications, such as web X X CERT # P12345

favicons* or giveaway items, such as
branded pens, the BAP logo size may need
to be smaller. The smaller usage must be
X
approved by the BAP marketing team.

*A favicon is a small icon used in browser tabs that identifies the

business or website.
Digital Minimum X = 30px at 72dpi

X X X

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LOGO

Clear Space

To best represent the BAP logo across

BAP Logos
various applications, we require using
a standard of “clear space“, which aids in
legibility across various usages.

For the various BAP logos, the distance of

clear space should be equal to or greater than
the width of the corresponding “X” width, X X
indicated in the diagrams. This space is de-
scribed as the distance between the middle
of the fish eye and the tip of the fish. X

CERT # P12345

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LOGO

Off-Pack Logo Alternatives

!
The BAP logo was designed to be used
BAP Logos Reversed F O R D I G I TA L U S E O N LY.
Do not use these alternative versions on-pack.
in reverse color against black and our
signature blue color (see next page for
details on specific color values).

The same minimum sizing applies to these

alternative logos. Be careful when using the
minimum size on print, as certain printing
Parent Logo Parent Fish Mark Fish Avatar
techniques can “flood“ the white area of
the logo, causing it to lose fidelity. To be
safe, you may want to print larger than the
minimums stated on the previous page.

BAP Acronym Logo

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LOGO

Logo Translations

Spanish
French
The BAP logo is available in several language
options. Contact [email protected]
with your translation requests.

Japanese
Chinese

CERT # P12345
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LOGO

Color & Font

CMYK, PMS, RGB, HEX

BAP Primary Blue Brand Font
Utilizing these colors consistently on both
print and web applications, will create a Museo Sans is our primary typeface, chosen to reflect the boldness
cohesive brand experience. and impact of BAP.
CMYK 97, 73, 3, 0
Pantone 2935 C
RGB 0, 84, 164
Headline - Museo Sans 900
HEX #0055A4

Headline in Use
BAP Black
Small Subhead - Museo Sans 900 (Caps)
SMALL SUBHEADER IN USE

CMYK 100, 100, 100, 100

Pantone Black 6 C Body Copy - Museo Sans 300
RGB 0, 0, 0 Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do
HEX #000000 eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim
ad minim veniam, quis nostrud.

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LOGO

Incorrect Logo Usage

1 2 3

The examples on this page demonstrate

incorrect usage of the BAP logo.

Avoid the following:

1. Stretching the logo

2. Using inappropriate colors 4 5 6

3. Placing the logo into shapes without the appropriate

clear space.
Seafood Source
4. Adding shadow to the logo

5. Changing the placement of the text

6. Adding additional text to the logo

7. Placing the logo on busy photographs

8. Resizing the elements 7 8 9

9. Changing, or replacing the font

!
Usage of the BAP logo with, or in close proximity to,
statements implying facilities are meeting specific food
safety criteria is not permitted.

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LOGO

Incorrect Usage 1a 1b

of Star Designation Logo

Processor

CERT # P12345
CERT # P12345
Hatchery
Farm
Feed

The examples on this page demonstrate Special Requests:

incorrect usage of the BAP logo and If you have a request to use the logo in a
corresponding star designation. In way that does not comply with this guide,
addition to the examples on the previous please contact [email protected]
page, please avoid the following. with your request. It will be reviewed by our
2 3
program integrity team and may require a
Do not: term of use agreement if permitted.
1. Add multiple certification numbers to one logo

2. Add or remove stars designations

Email us with your special request
3. Include more than one star designation logo on Processor
Farm

one product Processor CERT # P12345

CERT # P12345
Hatchery
Farm
Processor
Feed Hatchery
Farm
Feed Mill

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ON PACK USAGE

On-Pack Overview ! !
Option 1 The star designation logo can
be used without a certification
BAP certified producers cannot claim
number as long as the number is
listed clearly on the package. or use 2, 3, or 4 star designations on the
Processors, farms, hatcheries and feed product pack unless 100% of the farmed
mills are permitted to use the BAP logo seafood ingredient in the final product
is from, and traceable to 2, 3, 4 star BAP
on packaging. There are a few options certified producers
available that producers may choose from
when using the BAP logo on pack.

With all options:

• Consumer-ready packaging must contain a BAP logo
with the certification number clearly listed on the
package.

• If raw material from BAP certified processing plants !

is used, the certification number must be of the
processing plant where the last transformation of the Stickers are permitted on product
product occurs. packaging under the following
conditions:
• The stickers adhere to sizing guidelines
(see Sizing Guide here)
• The stickers are plastic
• The stickers remain adhered to the
packaging and do not fall off

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ON-PACK USAGE

On-Pack Continued
Option 3 Option 3

Option 2
• For producers who would prefer not to use the star

designation logo on pack but would still like the

certification number on the logo, the BAP Acronym

Logo with the Certification Number is available.

Option 3
• For those producers who would prefer not to use

the star designation logo on pack and would like the

certification number separate from the logo, this is

permitted as long as the certification number is clearly

listed on the package.

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ON PACK USAGE

On-Pack
Continued
Front of package Back of package

When using the BAP logo on cans or

non-square packaging:

• The “front“ of the package is considered the area

where the product name and description is clearly

labeled. The “back“ of the package is considered

the area where the supporting text and nutritional

information can be found.

!
Any of the three options displayed
on pages 18-19 are able to be used
on cans as well.

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ON PACK USAGE
!
Processors 1-Star Logo
Product produced by a BAP-certified
processing plant
Acronym Logos
These logos may be used on pack
for producers who would prefer not
With
Certification
Number
All facilities in the chain of custody must
be BAP certified in order to claim the
to use the star designation logo. Without
Certification
respective 2, 3, or 4 star designation on
(see page 19 for details)
Number the BAP logo, and cease to use the star
designation when they are not certified.

BAP certified processors may use the

BAP logo on master cases and/or 2-Star Logo !
Product produced by a
consumer-ready packaging.
BAP-certified processing plant and
BAP-certified farm(s) only 2-Star Example
Processors may use BAP 2, 3, and 4 star A BAP certified processor may use
designations on product packs only when the BAP logo with 2 star designation
only when the products produced and
the final product is from, and traceable to, 2,
packed are from a BAP certified farm.
3, and 4 star BAP certified producers.
3-Star Logo If, for example, there are five farms
Product produced by a BAP-certified supplying the BAP-certified plant,
processing plant, BAP-certified but only one of them is BAP certified,
farm(s) only and BAP-certified !
only the product from that one BAP-
hatchery and/or feed only.
certified farm is allowed to be claimed,
represented and sold as BAP 2 star.
The product from the other farms
that are not BAP certified shall be kept
separate and cannot be claimed in any
! Non-Feed Farms
For those instances where feed is not required at the
way as BAP 2 star (whether verbally, on
4-Star Logo farm (such as with shellfish or sea cucumbers), the BAP- documents, or using the BAP logo).

CERT # P12345
Product produced by a BAP-certified certified processing plant should use a hollow feed star
processing plant, BAP-certified provided the product is sourced from a BAP-certified
farm(s) only, BAP-certified hatchery ! farm. This is to enable the processing plant to obtain
only and BAP-certified feed only. proper star status without implying that feed from a feed
mill is being used.

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ON PACK USAGE

Re-Processors
! !
BAP certified re-processors may use the Any of the three options In order to verify traceability, the Raw Material?
BAP logo and 1, 2, 3, 4 star designations re-processor must: If a processing plant is directly receiving
provided 100% of the product is sourced displayed on pages 18-19 raw material from farms, they must apply
as a processor and not as a re-processor.
from a BAP certified processing plant using can be used by reprocessors. • Have a rigorous supplier approval and monitoring system
and traceability system that verifies the product being A re-processor applying for BAP
the same star status designations. For sourced is from BAP certified facilities with appropriate 2, certification always receives 100% of the
example, the BAP certified re-processor may 3 and 4 star designations. product on which BAP labeling will be
Go to page 18 applied from a BAP certified processor.
use BAP 1 star designation only if 100% of
• Have a traceability system that verifies that the product
the product labeled as BAP is sourced from a with star designations was received directly from the
BAP certified processor. BAP-certified plant and was not handled or transformed
by any other entity in between.

Preservation of star designations is dependent The BAP logo on the product should contain • Have receiving, production, handling, packing, labeling

upon the re-processor maintaining strict the certification number of the facility where and storage procedures and documentary systems
that ensures that, at no point while the re-processor is
control at all times. the last transformation occurred. Violations of opening the boxes or processing the product, that any
logo use or indications of co-mingling during product from non-BAP certified facilities is mixed in with
that from BAP certified facilities.
BAP scheme verification activities or the third-
party audit may result in certification status
being suspended or revoked.

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ON PACK USAGE

Farms
!
BAP-certified farms may use the BAP logo Retailer & Restaurant
Logos to Use Advertising
on packaging provided:

Where a retailer or restaurant receives

ACRONYM LOGO WITH
• The product is shipped directly in its whole CERTIFICATION NUMBER
product directly from a BAP-certified
farm, the retailer or restaurant may
state or is partially transformed at the farm
advertise the BAP product only under
(de-headed, gutted, gilled or bled). If any the following conditions:
transformation occurs at a processing plant,
• Containers shipped directly from the
the plant has to be BAP certified to use the
BAP certified farm to the retailer with
BAP logo with a 2 star designation. no other entity in between.

• Containers are sealed, show no

ACRONYM LOGO WITHOUT
CERTIFICATION NUMBER* signs of tampering, and labeled
appropriately, including the BAP logo
! shown above

Any of the two options displayed on page 19 • The BAP website is checked to verify
that the farm is currently BAP certified
can be used by farms.
and verify if the farm certification

*This logo must be accompanied by the

number on the logo is consistent with
certification number somewhere on the package what is on the website.

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ON PACK USAGE

What is Considered a Transformation of a Product?

Any change in product form from one primary product, to !

another product or other value-added forms that could Exception
impact the integrity of BAP certification through the steps of Transformation does not apply to box-
in box-out where the product in the
altering the product forms. package is not opened, re-packed or
re-labeled and the product, packaging
and labeling remains unchanged. In such
a scenario an audit and certification of
the facility is not required. The facility
will carry forward the BAP logo on the
original packaging.

Transformation components include, but are not limited to,

traceability, food safety, and regulatory and social compliance.

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ON PACK USAGE

Hatcheries & Feed Mills !

Any of the two options
displayed on page 19 can be used
by hatcheries and feed mills.

Hatcheries and feed mills Feed Mills

shipping directly to farms Option 2 Option 3

BAP-certified hatcheries and feed mills may

use the BAP label when shipping directly to
farms provided:

• The product is packed in bulk packaging

that is properly sealed and labeled.

• The product is shipped directly to the farm

with no facility of any kind in between. If
there is a facility between the farm and the
hatchery, the BAP logo must not be used as
this presents a break in the chain of custody.
This logo must be accompanied
by the certification number
somewhere on the package.

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ON PACK USAGE

Tagline Options

This tagline is available to use on pack with the BAP logo. If you’d like to use different
messaging to accompany the logo, it must be approved by BAP in advance.

Visit our marketing toolkit for resources to help you

talk about BAP to your customers. The toolkit includes
handouts, posters, graphics for social media and more.

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OFF PACK USAGE

Off-Pack Overview

Suppliers, distributors, retailers and

food-service operators that endorse
BAP, in addition to media, are permitted
to use the BAP logo for marketing
and communications purposes and at
the point of sale. Individual product
identification is allowed at the point of
sale, but only if the retailer and food-
service operator use the BAP supporting
text logo.

Possible applications could include:

• On ice picks in fresh cases (with supporting text)
Comprehensive
• On gill tags Proven
Trusted
!
• On restaurant menus (with supporting text) A wonderful little catch phrase goes here.

• Print or digital advertisements Are you BAP certified?

• Brochures and pamphlets The BAP logo cannot be used by
• Websites and email signatures facilities for on- or off-pack applications
until they’ve obtained BAP certification.
• Tradeshow and facility signage

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OFF PACK USAGE

Off-Pack
Continued

When using the BAP logo on menus,

please be aware of the following:

• The BAP fish mark should be placed next

to menu items that contain seafood from
a BAP-certified producer

• The menu should contain an explanatory

section that tells the customer what the
fish mark means with the BAP parent logo.

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OFF PACK USAGE

Off-Pack
Continued

Any variation of the BAP logo may be used

on tradeshow booths and show signage.

Please reach out to:

[email protected]
if you have any questions.

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CONTACT

Contact Us

Best Aquaculture Practices

85 New Hampshire Avenue, Suite 200

Portsmouth, NH 03801 USA

1-603-317-5225
www.bapcertification.org

Questions or concerns regarding the

use of the BAP logo?

Email us at: [email protected]

ABOUT US LOG O OV E RV IE W OBTAINING THE LOGO LOGO SPECS ON PACK U SAGE O F F PAC K U S AG E CO N TAC T

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BA P L o g o U s e R e q uirem e n ts Is s ue : 2.7 Effe c tive D ate: 29-Au gu st-2023