Republic of the Philippines

Province of Sorsogon
Municipality of Donsol
DONSOL COMMUNITY COLLEGE
Tres Marias Drive, Donsol, Sorsogon
___________________________________________________________________________
PROF ED 6

MODULE 10

Operating a Comprehensive Program

(Continued)

PROFESSIONAL EDUCATION

First Semester:AY 20___-20____

Module 10: Operating a Comprehensive Program(Continued)

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Module Development Team

PROFESSIONAL EDUCATION 6

Writer: WALTER M. BELBES

Editor: RENE C. BAROLA
Reviewers: JOAQUIN G. ATAYZA
RENE C. BAROLA
Lay-out WALTER M. BELBES
RENE C. BAROLA

This module is a property of Donsol Community College. No portion/s of

this instructional material may be reproduced or used without the permission
of Donsol Community College. This module is not for sale.
 Welcome to this self- learning module on Andargogy of Learning Including
Principles of Trainers Methodology 1. This focus on the application of adult learning
principles and learning styles in implementing training program. In accomplishing
this learning material, yuo have to answer first the Pre- Assessment, study the
lesson in Read and Study and answer and perform the Learning Engagement. After
doing so, you may take the Post- Assessment to determine the knowledge, skills
and attitudes you have gained from this lesson.
To enhance your competence, you have also to accomplish Going Further
found in this module. Thank you and Goodluck.

After completing the module you should be able to:

Explain the importance of educational counselling, the expected clientle and
promoting program in the implementation of adult education program.

PRELIMINARY ACTIVITIES
True or False
Directions: Write TRUE if the statement is correct and FALSE if it is otherwise.
1. Change brought by complex learning situations to the learners requires
counselling services.
2. Anyone can give educational counselling to adult learners.
3. A counselor should persuade to change the identified needs of the learners
during counselling services.
4. Counselling assist learners to adopt behavior that is negative for personal
development.
5. Clientele are individuals who implement the program.
6. Identification of clientele depends on the program being implemented.
7. Unemployed youths are persons who experienced problems in the
acquisition of employment opportunities.
8. Planning for promotion campaign of adult program depends on types of
programs offered, delivery formats, course length etc.
9. Advertising of the program should be put on places frequently visited by
target clients.
10.Testimony/ story telling from previous client of the program is the most
effective way of promoting the program.
11.
 READ AND STUDY

Operating a Comprehensive Program

Educational Counseling
As adult education develops and educational experiences of students
changes, the need to provide adult students with counselling services increases.
The changes brought more complex learning situations, which pose greater threat
for students facing the “physio-psychological, social, and economic changes, taking
place at the different stages of life’. This requires counselling services.

Counselling is learning orientated process carried on

by a professionally competent counsellor in relevant
psychological skills and knowledge, to assist the client with
methods within context of the total personnel program, to
learn more about herself, accept herself, and learn how to
put such understanding into effect in relation to more
clearly perceived, realistically defined goals, to enable the
client become a happier and productive member of society.
This is very essential for adult students who need to find themselves by weighing
the pros and cons of each need to aid necessary adaptation to their newfound role
but it is highly neglected.
A counsellor is therefore not in service to alter the needs identified by
neither adult students nor the administrators but to assist them to cope with the
new psychosocial effects arising from the forces of change, and prepare their mind
for the new financial and social problems associated with changes. The preparation
of the mind also equips the adult students to develop abilities, interests’ aptitudes,
self-esteem, and self-fulfillment in making appropriate decision.

Adult Students and Counselling

Counselling concern is to assist in the
development of education, social, personal and career
or occupational choice but adult students have more
than the four key areas confronting them. Counselling
services therefore to adult students may be
performing the following function.
• To assist the adult students to create new,
more flexible arrangement that will aid persistence,
through prioritization of daily activities, especially
assignments, time spent on work, hobbies, family or
friends and makes decision how to manage the time
well
. • To help adult students to adopt behaviors that is positive through the
development of attitudes that build up self -confidence.
• To assist adult students to see clearly the aims, goals and ideas of learning
situation and be able to know, what has to be done, when to do it and how to do it.
It follows up with the client to monitor the progress or attainability of the goals set.
• To assist adult students in making career and occupational decision with
methods of measuring knowledge and skills like inventories, questionnaire, and
tests to verify or refute any claim.
• To assist in the promotion of advocacy as a tool for raising the profile of
adult students and lifelong learning.
• To keep records and prepare reports related to the needs of adult students,
which will later form baseline data for further studies.
• To make referral in difficult situation.
Defining the Clientele
Clientele meant the people for whom the
programs are intended. In the case of Literacy
Programs, for instance, the clientele are likely to be
those who are basically illiterate and school dropouts
and semiliterate adults will probably form the largest
groups. Such people generally lack advanced reading
skills, frequently are unemployed or are otherwise
socially disadvantaged, and usually have low
incomes. It is important to define and characterize
the clientele in this way in order to plan the most
appropriate delivery system or modality for them and
determine the types of resources they need. The individuals, who are unable to fit
into the system of formal education, due to various problems and become the
clientele of adult education have been stated as follows:

Unemployed Youth
Even when the individuals are well- educated and skilled, still they
experience problems in the acquisition of employment opportunities. It is
unfortunate that even after graduation, individuals are experiencing problems in
finding employment opportunities. The major problem that unemployed youth are
experiencing are, poor communication skills, less subject knowledge, and
entrepreneurship quality. Hence adult education render a significant contribution in
bringing about improvement in their employability skills.

Out of School Children

The children who are out of school experience certain problems, within the
course of acquisition of education. These include, financial problems, learning
disabilities, lack of interest in studies, strict attitude on the parts of the teachers,
distance of school from home and lack of opportunities that would enable them to
achieve academic goals. When the individuals drop out of school prematurely, then
adult education programs help them to hone their academic skills and overcome
various types of problems and challenges.

People with Disability

It has been found that individuals with disabilities have educational

attainment rates. But when these students are willing and determined, in other
words, when they possess this viewpoint that they need to accomplish educational
goals, they do not let their disabilities become barriers within course of acquisition
of education. Adult education is one of the concepts that help the individuals with
disabilities to achieve their goals and objectives in accordance to their priorities and
needs.

Women and Girls

Adult education system is one that renders a significant contribution in

helping them acquire equal rights and opportunities and participate in other social,
political, economic, cultural and religious activities. Hence, through adult education,
women and girls are able to acquire empowerment opportunities and develop
academic skills.

Retired Citizens

Through acquisition of education, the individuals are not only able to augment
their knowledge and skills, but they are able to develop rational and logical thinking.
They are able to make wise decisions, particularly related to implementation of
various task and activities, it is believed to a major extent that education has
enabled them to get engaged in decision making processes in an effective manner.

Planning the Promotion Campaign

Promotion of adult educational program relies on clear, detailed value
propositions. Developing an effective promotional plan relies to a great degree on
the type of programs offer, including the delivery formats, course lengths,
prerequisite knowledge and geographic reach. Defining programs specifically can
lead you to identify one or more target learners, which can then inform decisions on
advertising, promotions and public relations strategies.

Segmentation
All of the factors that go into your promotional plan will depend on the
specific target audience that you choose, and the ideal target audience will depend
on the type of educational programs and services provided. Think about the kind of
people who will benefit most from services to point in the right direction. If you
provide trade-skills certification courses, target working adults looking for a career
change.

Advertising
Place advertisements in outlets that are frequented by your target audience.
If you are targeting low-income adults and families, for example, consider posting
ads in local print newspapers or jobs classifieds. Take full advantage of your
website's search-engine optimization and your established social-media following to
spread the word about new programs at a relatively low cost.

Pricing and Promotions

Price your programs to appeal to your specific target learners. If you are
selling post-graduate continuing-education courses for professionals, for example,
set your price high enough to convey the quality and value of your content. If you
are targeting online students who will learn at their own pace, consider offering
courses for a monthly subscription fee. Use price promotions to give students a
chance to experience your curricula for themselves. Consider hosting free
educational seminars including valuable information.

Public Relations
The service nature of educational programs creates opportunities to serve
surrounding communities while boosting the programs' reputation among potential
learners. Consider offering free, basic classes in low-income communities, for
example, or make large donations to charities promoting adult literacy. Find ways to
give company time and resources to the cause of education for the poor in the
communities you serve and you will gain the respect of influential community
leaders.

Tell stories and focus on outcomes

Adult learners want to know at the outset what they can expect to achieve in
the program. While statistics can be helpful (for example, 95% of students were
employed after completing the program), storytelling is often the more effective
form of marketing. Throughout your website and marketing materials, include
testimonials from current students and program alumni.

EXERCISE
Answer the following questions.
1. What are the importance of counseling program to adult learners?
 2. What are the roles of counselor in adult education program?
3. Cite examples of program that you will implement and who are your possible
clientele?
4. What strategies will you employ in promoting your implemented adult
education program?

Take note of the following important points in Module 10.

-Adult education organizations should clearly define and carefully
evaluate the needs of adult students and provide counselling services to
them.
-Determining clientele depends on the program offered in adult education
program and promotion is important to inform the expected clientele about the
program.

POST ASSESSMENT
A. In this lesson,
1. I learned that … (knowledge)

2. I felt that… (value/ attitude)

3. I developed… (skill)
B. Directions. Answer each question. Encircle the letter of the correct answer.
1. What is the importance of counseling in adult education?
a. It assists learners to cope with the psychosocial changes.
b. It changes the needs/choice of an adult learner.
c. It helps learners to have a pessimistic outlook in life.
d. It hinders learners to accept his/herself.
2. Who should provide counseling services to the adult learners?
a. Professionally competent counsellor C. Adult program
administrator
b. Adult education teacher D. Close friends of the learners
3. Counseling services to adult students may be performing the following
functions, EXCEPT_________.
a. To make referral to difficult situation
b. To keep records and prepare reports related to the needs of adult student.
c. To help adult students to adopt behavior that is positive.
d. To stagnate students lifelong learning.
4. These are people whom the programs are intended.
a. Clientele B. Students c. Teachers d. staff members
5. These are adult learning clientele that experience problems in the acquisition
of employment opportunities.
a. Unemployed youth c. People with disability
b. Out of school children d. Women and girls
6. These adult learning clientele disregard physical abnormalities in achieving
educational/personal goals and objectives.
a. Unemployed youth c. People with disability
b. Out of school youth d. Women and girls
7. Which of the following adult program can be offered to illiterate client?
 a. Literacy program c. Entrepreneurship program
b. Financial literacy program d. Formal schooling
8. Which of the following is an effective way of promoting adult program to
target clients?
a. Story telling/testimony of the former learners of the program.
b. Promotion of the program should be lone responsibility of the educator.
c. Advertisement should be place everywhere.
d. Adult program should only focus on its implemented program and neglect
the community.
9. This is the strategy of identifying the target audience in promoting adult
educational program.
a. Segmentation c. Public Relations
b. Advertising d. Pricing and Promotions
10.This strategy in promoting adult education program creates opportunities to
serve surrounding communities among potential learners.
a. Segmentation c. Public Relations
b. Advertising d. Pricing and Promotions

GOING FURTHER

Write an essay about “The Role of Educational Counselling in Adult Life-Long

Learning.”

References:

http://www.nzdl.org/gsdlmod?e=d-00000-00---off-0cdl--00-0----0-10-0---0---0direct-
10---4-------0-1l--11-en-50---20-about---00-0-1-00-0--4----0-0-11-10-0utfZz-8-
10&cl=CL2.1&d=HASH01aa64a780140db3157cda46.10&gt=1
https://marketing.sfgate.com/blog/promoting-your-adult-learning-and-continuing-
education-programs

https://smallbusiness.chron.com/marketing-plan-educational-programs-72392.html