10/27/23, 12:54 PM Introduction to Business Analytics Quiz (LO1) (LO2) (LO3) (LO4) - 17 points: Attempt review

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/ Introduction to Business Analytics Quiz (LO1) (LO2) (LO3) (LO4) - 17 points

Started on Friday, October 27, 2023, 3:07 AM

State Finished
Completed on Friday, October 27, 2023, 3:26 AM
Time taken 18 mins 31 secs
Grade 17.00 out of 17.00 (100%)

Question 1

Complete

1.00 points out of 1.00

You start running three different TV commercials in three different time slots, with a special phone-in offer. How can you determine
which commercial brings in the most sales?

a. Survey your customers as to their preferred TV viewing time slot.

b. Track the cost per commercial against sales.

c. Use a different promo code for each commercial.

d. Use Google Analytics to gather your data.

The correct answer is:

Use a different promo code for each commercial.

Question 2
Complete

1.00 points out of 1.00

Which aspect of data is a challenge and not an opportunity?

a. imperfect data

b. impact

c. trends

d. time relevance

The correct answer is:

time relevance

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Question 3

Complete

1.00 points out of 1.00

A soccer supply store notices its sales are increasing more than usual, and assumes there is an increased interest in youth soccer.
Based on only the increased sales, which error is the store making?

a. The store is overly data-informed.

b. The store is overly data-driven.

c. The store is relying on an unquantified variable.

d. The store is falling into overfitting.

The correct answer is:

The store is relying on an unquantified variable.

Question 4

Complete

1.00 points out of 1.00

Which type of cost is a fixed cost?

a. inventory in your warehouse

b. lease payments for your warehouse

c. fuel for your delivery vehicles

d. salaries for your salespeople

The correct answer is:

lease payments for your warehouse

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10/27/23, 12:54 PM Introduction to Business Analytics Quiz (LO1) (LO2) (LO3) (LO4) - 17 points: Attempt review

Question 5

Complete

1.00 points out of 1.00

How do pivot charts in Excel provide a way to perform quality data analysis for someone who is not a data scientist?

a. by "pivoting" from the least important data to the most important

b. by offering custom chart colors and table calculations

c. by providing fields you can use to manipulate the data

d. by providing charts and other visuals based on the underlying data

The correct answer is:

by providing fields you can use to manipulate the data

Question 6
Complete

1.00 points out of 1.00

Of the what, where, when, and who questions, which one has the most impact on your company's supply chain?

a. when

b. who

c. where

d. what

The correct answer is:

when

Question 7
Complete

1.00 points out of 1.00

Which type of data is best tracked with a tool such as Google?

a. psychographic data

b. cost data

c. marketing data

d. sales data

The correct answer is:

marketing data

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Question 8

Complete

1.00 points out of 1.00

What is the first step you need to take when working with psychographic data?

a. Identify the key features of your ideal customer.

b. Obtain and review feedback from your customers.

c. Identify the key features in your product or service.

d. Gather information about your customers' feelings and beliefs.

The correct answer is:

Identify the key features in your product or service.

Question 9

Complete

1.00 points out of 1.00

Which data quality issue is often caused by poor tracking?

a. overfitted data

b. system integration

c. data collection

d. missing data

The correct answer is:

missing data

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Question 10

Complete

1.00 points out of 1.00

Why is it vital to include external data in your sales and marketing strategy?

a. It can help you determine which products to make and sell.

b. It can provide you with survey data from your customers.

c. It provides insights your internal data does not have.

d. It can identify gaps in the market, which you can take advantage of.

The correct answer is:

It provides insights your internal data does not have.

Question 11
Complete

1.00 points out of 1.00

Professionals agree it is easier to resell to an existing customer than to find a new customer. Which sales tracking tool will most help
you identify existing customers who will buy from you again?

a. Google Analytics

b. CRM tools, such as Salesforce

c. credit card transaction data

d. Google Forms

The correct answer is:

CRM tools, such as Salesforce

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Question 12

Complete

1.00 points out of 1.00

You have an exciting video on your company's website. You add the number of hits on your video to a visual. Which best practice for
visuals are you violating if you do this?

a. Keep it simple.

b. Use the right visualization to uncover the right trends.

c. Focus on the most important metrics.

d. Use color sparingly.

The correct answer is:

Focus on the most important metrics.

Question 13

Complete

1.00 points out of 1.00

What is a limitation of data visualizations?

a. They are not interactive.

b. The visualizations are not particularly valuable.

c. They are limited to the quality of the data you provide.

d. The level of data is limited to the content on the screen.

The correct answer is:

They are limited to the quality of the data you provide.

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10/27/23, 12:54 PM Introduction to Business Analytics Quiz (LO1) (LO2) (LO3) (LO4) - 17 points: Attempt review

Question 14

Complete

1.00 points out of 1.00

What is key when you combine different data sources to get a bigger picture of your sales data?

a. looking at sales by region

b. creating a category identifier

c. focusing your efforts on demographic data

d. using a unique identifier

The correct answer is:

using a unique identifier

Question 15
Complete

1.00 points out of 1.00

You run television commercials in the evening in your local area. If your sales data reveals that sales are coming primarily from males
in the age group of 35 to 55, how should you use this data?

a. Focus your other sales efforts on this demographic.

b. Start running additional commercials in afternoon and morning time slots.

c. Start running commercials in other cities.

d. Move your commercials to air during shows that are popular with younger females.

The correct answer is:

Focus your other sales efforts on this demographic.

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Question 16

Complete

1.00 points out of 1.00

Which part of business analytics utilizes dashboards and optimization models?

a. data-informed decisions

b. data analysis

c. data-based intuition

d. data governance

The correct answer is:

data analysis

Question 17
Complete

1.00 points out of 1.00

Where will your data source contain mostly qualitative data?

a. in marketing data

b. in sales data

c. in psychographic data

d. in cost data

The correct answer is:

in psychographic data

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