GEI006 – Visual Graphics Design

The process of visual communication and problem-solving through the use

of typography, photography and illustration. The field is considered a
subset of visual communication and communication design, but
sometimes the term "graphic design" is used synonymously.
Graphic design is the creation of visual compositions to solve problems
and communicate ideas through typography, imagery, color and form.
1. Visual identity graphic design 6. Motion graphic design
2. Marketing & advertising 7. Environmental graphic design
graphic design 8. Art and illustration for graphic
3. User interface graphic design design
4. Publication graphic design
5. Packaging graphic design
A brand is a relationship between a business or organization and its
audience. A brand identity is how the organization communicates its
personality, tone and essence, as well as memories, emotions and
experiences.
Visual identity graphic design is exactly that: the visual elements of brand
identity that act as the face of a brand to communicate those intangible
qualities through images, shapes and color.
Visual identity design is one of the most
common types of design. Visual identity
graphic designers must possess a general
knowledge of all types of graphic design in
order to create design elements that are
suitable across all visual media. They also
need excellent communication, conceptual
and creative skills, and a passion for
researching industries, organizations,
trends and competitors.
Companies depend on successful marketing efforts to tap into their target
audience’s decision-making process. Great marketing engages people based
on the wants, needs, awareness and satisfaction they have about a
product, service or brand. Since people will always find visual content more
engaging, graphic design helps organizations promote and communicate
more effectively.
Marketing designers work with company owners, directors, managers or
marketing professionals to create assets for marketing strategies. They
might work alone or as part of an in-house or creative team. Designers can
specialize in a specific type of media (vehicle wraps or magazine ads, for
example) or create a broad assortment of collateral for print, digital, and
beyond. While traditionally print-centered, this type of design has grown to
include more digital assets, especially for use in content marketing and
digital advertising.
 Postcards and flyers  Vehicle wraps and graphics
 Magazine and newspaper  Signage and trade show  Banner and retargeting
ads displays ads
 Posters, banners and  Email marketing  Images for websites and
billboards templates blogs
 Infographics  PowerPoint presentations
 Brochures (print and  Menus
digital)  Social media ads, banners
• A user interface (UI) is how a user interacts with a device or application.
UI design is the process of designing interfaces to make them easy to use
and provide a user-friendly experience.
• A UI includes all of the things a user interacts with—the screen, keyboard
and mouse—but in the context of graphic design, UI design focuses on
the user’s visual experience and the design of on-screen graphic elements
like buttons, menus, micro-interactions, and more. It’s a UI designer’s job
to balance aesthetic appeal with technical functionality.
 Web page design  Game interfaces
 Theme design (WordPress,  App design
Shopify, etc.)
Publications are long-form pieces that communicate with an audience
through public distribution. They have traditionally been a print medium.
Publication design is a classic type of design—think books,
newspapers, magazines and catalogs. However, there’s recently been a
significant rise in digital publishing.
 Books
 Newspapers
 Newsletters
 Directories
 Annual reports
 Magazines
 Catalogs
Most products require some form of packaging to protect and prepare them
for storage, distribution, and sale. But packaging design can also
communicate directly to consumers, which makes it an extremely valuable
marketing tool. Every box, bottle and bag, every can, container, or canister is
a chance tell the story of a brand.
Packaging designers create concepts, develop mockups and create the
print-ready files for a product. This requires expert knowledge of print
processes and a keen understanding of industrial design and manufacturing.
Because packaging design touches so many disciplines, it’s not uncommon
for designers to find themselves creating other assets for a product such as
photography, illustrations and visual identity.
Simply put, motion graphics are graphics that are in motion. This can
include animation, audio, typography, imagery, video and other effects that
are used in online media, television and film. The medium’s popularity has
skyrocketed in recent years as technology improved and video content
became king.
“Motion graphics designer” is a somewhat new specialty for designers.
Formally reserved for TV and film, technological advances have reduced
production time and costs, making the art form more accessible and
affordable. Now, motion graphics is one of the newest types of design and
can be found across all digital platforms, which has created all sorts of new
areas and opportunities.
 Title sequences and end  Presentations  Video games
credits  Promotional videos  Banners
 Advertisements  Tutorial videos  GIFs
 Animated logos  Websites
 Trailers  Apps
Environmental graphic design visually connects people to places to improve
their overall experience by making spaces more memorable, interesting,
informative or easier to navigate. Environmental design is a broad type of
design here are some examples:
 Signage  Public transportation  Event and conference
 Wall murals navigation spaces
 Museum exhibitions  Retail store interiors
 Office branding  Stadium branding
Graphic art and illustration are often seen as being the same as graphic
design, however, they’re each very different. Designers create compositions
to communicate and solve problems, graphic artists and illustrators create
original artwork. Their art takes a number of forms, from fine art to
decoration to storytelling illustrations.
Even though graphic art and illustration are not technically types of graphic
design, so much is created for commercial use within the context of graphic
design that you can’t talk about one without the others.
 T-shirt design  Video games  Picture books
 Graphic patterns for  Websites  Technical illustration
textiles  Comic books  Concept art
 Stock images  Album art
 Graphic novels  Book covers
Graphic artists use any combination of media and techniques to create their
work as they collaborate with writers, editors, managers, marketers and art
directors across all graphic design types. They’ll often have a foundation in
fine arts, animation or architecture. Overlapping skills and apps make it
possible to find graphic designers who also work as graphic artists and
illustrators (and vice versa).
The term graphic design was coined by William Addison Dwiggins in 1922.
The term "graphic design" first appeared in print in the 1922 essay "New
Kind of Printing Calls for New Design”