SARBASWARUP MOHANTY Email: sarbaswarup@gmail.

com
MALE, 38 Phone: +91-9920017330
Year Degree Institute/School % / CGPA
2013 PGDM Indian Institute of Management, Lucknow 6.52/10 (Top 33% of batch)
2008 B.Tech (Mining) National Institute of Technology, Rourkela 8.55/10 (Honours)
2003 XII(Orissa Board) B.J.B. Junior College, Bhubaneswar 84.2%
2001 X(ICSE) St. Joseph’s High School, Bhubaneswar 90.3% (Rank 5/150)
PROFESSIONAL EXPERIENCE
Reliance Retail General Manager Mar’22 - Present
§ Category leader for Men’s wear Marketplace business on Ajio.com handling annual topline of INR 800 Cr.
Category § Responsible for identifying & bridging selection gaps in portfolio & maintain competitive price parity
Management § Enhanced brand visibility for sellers through promotional banners, Coupon inclusions & deal participation
AJIO.COM § Increased Seller monetization by 50% in the festive season leading to 30% sales jump with high Rev/View
§ Leading a team of 17 Key Account Managers to achieve category topline & bottom line AOP targets
§ Responsible for driving Online Revenues for Azorte (Top line & Gross Margins) to achieve overall AOP
targets by managing the assortment mix, A/B testing, site merchandising, pricing and promotion strategies
Revenue § Conceptualized & set up the Azorte Brand store on Ajio.com housing 8 Private Label brands & 12k styles
Management § Achieved an annual revenue run rate of INR 90 Cr. by selling 80k pieces/month at an ASP of Rs 800
Azorte § Streamlined the Cataloging process by reducing TAT of options golive by 40% which increased NSM sales
§ Focused on increasing visibility on site by deals participation, paid banner & listing ads & CRM campaigns
§ Implemented stricter quality checks to reduce Returns by 500 bps & reduced shipping of bad inventory
Landmark Group§ Deputy General Manager Jun’ 19 – Feb’22
§ Complete ownership of driving the launch, expansion & operational execution of Omni projects Pan India
§ Responsible for defining the Omni Channel product roadmap, prioritization & rollout of features
§ Ensuring deep involvement & alignment of key stakeholders including business heads & top management
Program
§ Increased the contribution of Instore order fulfilment from 5% to 60% with the launch of 300 stores
Management
§ Omni enabled stores led to the reduction of fulfilment cost by 40% & same city delivery TAT to 1 day
§ Successfully executed Peak days at <0.5% cancellations by planning for manpower, technology & logistics
§ Launched Endless Aisle which contributed to 25 Cr. topline & solved the problem of missing size/colour
OYO Living Senior Manager Nov’ 18 – Feb’
19Operations § Business planning, metrics identification for processes, NPS measurement & tickets analysis & reduction
Nestaway Technologies Associate Vice President Sep’ 15 – Nov’ 18
§ Defining & rolling out new processes, optimizing & redesigning existing Operational processes Pan India
§ Devised 10 new metrics across levels to track and drive performance of Operation Teams Pan India
§ Decreased the Refund TAT for tenants by 60% by eliminating non-value adding steps & automation
§ Reduction in spend by ~ 25% MoM on Tenant off boarding by identification of levers to reduce leakages
§§ Spearheaded revamp of Customer Retention process in collaboration with customer care, finance &
Program
Management Operations, improving retention rate by 20% and saving a potential loss of 20 Lakhs INR per month
§ Certified ISO 9001 Internal Auditor & champion for ISO 9001:2015 Quality Mgmt. System (QMS) rollout
§§ Defined Nestaway Quality Standards for Furnishing items which standardized the offering company

§ wide
Complete overhaul of House Onboarding process by removal of non-value adding steps thus reducing
the turnaround time of house going live on website by 60% & cutting down on onboarding cost by 20%
§ Led a team of 10 to roll out the “Check in” feature across all locations Pan India, leading to 25% increase
in feedback of the scheduled visits & 0.5% increase in conversion, increasing the revenue by 1 Mn $ p.a.
§ Collaborated with the Services team to create a product for the Efficient management of Service leads
which included Slot management, vendor onboarding, quotation, invoicing & creating customer feedback
Product flows thus saving upto 0.6 Mn $ per annum & helped in improving the NPS by accurate & timely billing
Management § Created a “Utility Bill split calculator” which automated the invoicing of bills & improved efficiency by
50% even at 1.5X ticket volume. Invoicing clarity on dashboard helped decrease tickets by 30% per annum
§ Reduced Working Capital Requirement of the Org. by introducing “SD on Actuals” feature
§ Introduced a “Vendor Rating” feature which helped in identifying non-performing 3rd party vendors
§ Built a Prioritization Score based Tickets Queue for Care team which reduced escalations by ~50%
§ Responsible for setting up & managing the City Sales team, building a healthy pipeline of Houses (Supply),
Tenants (Demand) and training & onboarding of Affiliate Partners (Brokers)
Business § Led the City team to become the highest revenue generating market nationally contributing 70% topline
Acquisition
§ Maintained an Occupancy rate of above 85% on a base of 2000 houses, 10% more than the national
averagetrain and lead a team of 7 Zonal managers & 50 field executives to achieve company goals
§ Build,
Crompton Greaves Deputy Manager (Marketing) Apr’ 13 – Sep’
15 § End to end business planning for the launch of Personal Care Appliances at a Pan India level
Category
§ Identification and development of Sales channel, service policy, packaging and go to market strategy
Management
§ Responsible for Product range selection, product benchmarking, pricing, liaising with external vendors
§ Establish and monitor Channel transformation from Wholesaler to Distribution oriented networks
§ Develop, manage & review the Dealer Network to increase reach and market share of products
§ Coordinate with Branch Teams, Market Research agency to identify gaps in product portfolio
Channel
§ Conduct Market Research in Target Markets to understand Consumer Behavior & buying patterns
Strategy
§ Analyzing the Market Research data with respect to growth prospects & changes in brand positioning
§ Incremental Sales to the tune of 100 Crores INR achieved by the addition of 120 distributors
§ End to end Planning & Execution of Modern Retail Channel Strategy for Consumer Products
Business § Conduct Primary Research at Retail Chains & Interviews with Purchase Managers & sales staff
Development
Modern Retail § Benchmark Competitors Product Range, Availability, Price Points & Promotions at Retail Chains
§ Initiate talks & enter into strategic partnerships with Major Electronic Retail Chains

Adani Group Business Development – Adani Power Apr’12 – Jun’12

Objective § Risk Analysis & determination of bid cost of international power project in Kosovo, Europe
§ Risk Evaluation of Kosovo-e-re project of capacity 2*350 MW, from ‘Concept to End of Life’
Role
§ Calculated Power Tariff & projected Working Capital requirements, lignite price for 20 years
NTPC Limited Engineer (Mining) Aug’ 08- May’ 11
§ Responsible for getting Forest & Environment clearance for a 7 MTPA opencast coal mining project
Greenfield § Represented NTPC at State Level to apprise the Pollution Board about environmental impacts
Project § Spearheaded survey, demarcation & enumeration of trees over an area of 65 Ha before target date
§ Negotiated, convinced & garnered support of 2000 villagers for facilitating land acquisition
§ Analyzed the AS-IS production process in the underground mine of capacity 7.5 Lakh Tons
Brownfield
§ Suggested methods for improving productivity, plan appreciated & accepted for implementation
Project
§ Conducted Risk assessment study, identified hazards & designed ‘‘Safety Management Plan”
§ Identified bottlenecks during Operation of Shovel Dumper, Dragline for overburden removal
Achievements § Selected as the Best Mining Trainee in the annual training appraisal of 2009 in NTPC
BUSINESS COMPETITIONS & PUBLICATIONS IIM Lucknow
§ 2nd Rank among 23 teams in Services Marketing Online Simulation game; Maximized set of KPIs over 6 2012
quarters round finalist in ‘Promethean’- a National level Marketing case study contest organized by IMI Delhi
§ Campus 2012
§ Ranked among Top 10 teams in e-Index - a Pan India Market Research Project (Nokia), IIM Lucknow 2011
§ Ranked 37/1090 in ‘Opniscient’- a National level Operations quiz organized by MDI Gurgaon 2012
§ Article on ‘Below the Line Advertising’ published in ‘Pratibimb’, the e-magazine of TAPMI, Manipal 2012
Marketing § Article on ‘Below the Line Advertising’ published in ‘Pratibimb’, the e-magazine of TAPMI, Manipal
Publications § Article on ‘Social Media Marketing’ published in Brand.i- magazine of MIB, Delhi School of Economics
LIVE/ACADEMIC PROJECTS IIM Lucknow
§ Performed Qualitative research by interviewing customers & collecting insights from
HUL, Vaseline
Live

retailers from amongst 25 teams. Second team from IIM Lucknow to win project for
§ Selected
Healthy White
§ INDEX
Designed a ‘disguised game’ & questionnaire, conducted market research on 200 customers
Product § Studied the Passenger car market in India & analyzed the reasons for failure of Tata Nano
Management § Devised and suggested strategies for successful re-launch of the product in the market

POSITIONS OF RESPONSIBILITY
Core Member, § Successfully operationalized placements of the largest batch in the history of IIM L within 6
Placement Operations, days
§ Managed over 200+ companies during the Summer Placement process for juniors
IIM Lucknow, 2012 § Successfully handled the liaising and operational aspects during the placement week
Organizer Varchasva, § Managed hospitality & logistics for 1000 outstation participants in the annual sports fest
IIM Lucknow, 2011 § Liaised with the events team for the registration of participants

ACADEMIC ACHIEVEMENTS
§ Ranked among top 0.66 % of the 2,00,000 candidates in CAT 2010
§ Ranked 2nd in Mining Engineering in NIT Rourkela, secured ‘Honours’ 2008
§ Secured State Rank of 329 out of approximately 10,000 students in AIEEE from Orissa 2004
§ Among the top 5 in 10th Board(ICSE) examination in a batch of 150 students in St. Joseph’s High School 2001
§ Qualified Orissa State scholarship exam organized by World Health & Education Service, Orissa 2000