1

INTERNSHIP REPORT ON
Jio Digital Life

Submitted to Bengaluru City University

In partial fulfillment for the award of the degree of

Bachelor of Commerce (General) Degree

By
BHARATH P
UUCMS No: U18CZ22C0332

Under the guidance of

GOVINDAPPA Y
Assistant Professor,
Department of Commerce

GOVERNMENT RAMNARAYAN CHELLARAM COLLEGE OF

COMMERCE & MANAGEMENT
(Affiliated to Bengaluru City University)
Palace Road, Bengaluru – 560 001.
2

EVALUATION OF INTERNSHIP REPORT

For submission to Bengaluru City University

Student Supervisor

Name: BHARATH P Name: GOVINDAPPA Y

UUCMS No: U18CZ22C0332 Signature:

Signature:

Date: Date:

EVALUATION SUMMARY

Project Viva-Voce Total

Max. Marks 60 40 100

Marks Allotted

Name of Examiner
Sign:
3

COMPANY
CERTIFICATE
4

COLLEGE CERTIFICATE

This is to certify that the Internship Report on Jio Digital Life is carried out by
Mr. Bharath P, Student of VI Semester B.Com (Gen) bearing UUCMS No
U18CZ22C0332. He has successfully completed his 04 weeks organizational Study.

The Internship report is submitted to the Bengaluru City University in the Academic
Year 2024 -25, in partial fulfillment for successful completion of VI
Semester B.Com (Gen) and award of Bachelor of Commerce (General) Degree
of Bengaluru City University.

Dr Ajaz Ahmed Khan

Place: Bengaluru PRINCIPAL
Date:
5

SUPERVISOR’S CERTIFICATE

This is to certify that the content of this Internship Report on Jio Digital Life ,
carried out by Mr. Bharath P, Student of VI Semester B.Com (Gen)
bearing UUCMS No U18CZ22C0332 is a bonafide work carried out by the student
under my supervision during the academic year 2024 -25 in partial fulfillment for the
completion of VI Semester B.Com(Gen) of Bengaluru City University.

The Internship report is an original work carried out by the said student. This
Internship report has not been submitted for the award of any other
degree/diploma in this institution or any other institution.

Place: Bengaluru Signature of the Supervisor

Date:
6

DECLARATION BY STUDENT

I hereby declare that this Internship report on “Organisational Study with particular
reference to Reliance Jio.” is an original record of my experience while conducting the
internship study at Jio Digital Life.

The organizational study was carried out by me, in partial fulfillment for the
successful completion of VI Semester of B.Com (Gen) of Bengaluru City University. This
report is not submitted to any other university for the award of
any Degree / Diploma etc.

Place: Bengaluru Signature of the Student

Date:
7

ACKNOWLEDGEMENT

I am deeply indebted to Mr. Dhirendra Kumar for giving me an opportunity to carry out the
Organisational study at Jio Digital Life and for giving vital support and guidance to complete
this endeavor.

I would like to express my gratitude to our Principal Dr. Ajaz Ahmed Khan, for his constant
support and encouragement .

I would like to extend my sincere gratitude to Prof. Sudha Madhwaraj, Head of Department
of Commerce and Final Year B.Com (Gen) Co -ordinator Dr. M.
Prakash for their valuable mentorship and support.

I am extremely grateful to my Supervisor Govidappa Y, Assistant Professor, Department

of Commerce, for his support and timely guidance provided for the
completion and preparation of this report..

This endeavor would not have been possible without the support of my parents, my special
thanks to them .

I would also like to thank my friends for their encouragement and moral support throughout
the work.

Bharath P
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LIST OF CONTENTS

Pages
Sl No Chapter Name
(From-To)

01 Introduction 1-4

02 Profile of the Organisation 5 - 12

Functions / Operations of the

03 13 - 19
Organisation
Learning Outcomes, Suggestions and
04 20 - 24
Conclusion

05 Bibliography 27

06 Photo Gallery 25 - 26
Annexure 28 - 29
07 Activity Log Sheets
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CHAPTER – 1
INTRODUCTION

9
10
CHAPTER – 1
INTRODUCTION

INTRODUCTION

Internship (project work) is an integral part of the academic curriculum of BBA. It is an initiative to bridge the
gap between knowledge and its application through a series of intervention that enable students of BBA
program to gain insights and exposure to the industry.

th
The 4 week internship ( project work) has been positioned during 6 semester BBA program as

it serves the twin purpose of providing critical business insight to students as well providing industry with
graduates of high calibre who are ready to get ahead in the world from day one.

TELECOMMUNICATIONS:

“ Man lands on moon, space shuttle orbits the earth etc would not have been the headlines without Technology.”
Technology has made the world very small, without which the world would not
have been the same. Editing back to the ancient era till modern days , technology as the performance in
the development of the world.
One such technology, telecommunications is the key component of today’s life which has made the world very
small connecting people from remote locations till the metropolitan cities.
Telecommunications is defined as the telecom is the exchange of information over a significant
distance by electronic. Means and refers to all types of voice data and video transmission.
Telecommunication is the broad term that includes a wide range of information transmitting technologies
such as telephones wired and wireless. Microwave communication fibre optics, satellites radio and
television broadcasting the internet and telegraphs .The means of the used for the telecommunication used and
mixed different technology.
The presently telling the telecommunication is the mobile tower and mobile signals of the across the country to
country and the signals was the required for the jio has the more expensive and more dependent to the power
supply and transmission of the through other network compared to the more decreasing other services of the
telecommunication services is the radios and and

10
11
fiberoptics of the jio reliance. The telecommunication services is the provided to the wireless and
communication and the network performance is the other perceived of the due to the varying for the other
precepts of the good communication technology of the has recently delivered of the good communication of
the reliance j io . communication satellites the other hand .

Basic Elements of Telecommunication:

❖ The transmission are necessary component parts of many electronics devices that
communicate by radio such has cellphone.
❖ The transmitter media are used as communication channels.
❖ The communication process or carries an information bearing signals ❖ The receiver radio waves and
converts the information carried by them to usable from.

Analog versus Digital Communications:

The communication network to be determined by the analog marketing and digital emarketing has introduced
forthe network signals and other satellite signals has the performed to the mobile and other information for the
analysis for the computer and the data servers of the analog and digital communication .
The information contained in analog signals will be degraded by noise unless the noise exceeds a
certainthreshold the information contained in digital signals will remain inact.

11
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Page 11 of 33
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CHAPTER 2
Profile of the Organization
14

CHAPTER 2
Profile of the Organization
COMPANY PROFILE:
RELIANCE JIO :
Reliance jio infocomm ltd communication provides the long term evaluations network has been launched to
the recently and the 4G Smartphone of the flagship company of the
reliance group. Situated at Reliance corporate it part. RJIL is the largest private sectors company in
Indian and an upcoming provider of the mobiles phones and broad services and
digital services. The reliance company has operation has the more than 200 country and the

main branchis Mumbai and 40002 Maharashtra and the regional office is Bangalore. The reliance jio

company is the good customer satisfaction base organization. .The

reliance covers over 21000cities and towns and over40000 village India .Jio is the in 4G long term evaluation
most usefull internet services of theindia 2G 3G.The long term evaluation was covers for the more than 22
telecommunication main areas are covered by the India.

The jio has firstly launched to the beta launch of the jio partners and jio employees of

the 27 December 2015on the 83 birthday programs ambani and establisher of the jio and services has
incorporated to the 5 9 2016.

Background and History:

Reliance jio infocomm limited a subsidiary of reliance industries ltd is the only privates player with bradband
wireless.access spectrum in all the 22 telecom circle of india .Besides the
company holds spectrum in the 1800 mhz band ranging from 2*5 mhz to 2*7 MHZ in 14 circle RIL .plans
to provid reliable 4 generation fast internet connectivity rich communication

services and rich digital services an a pan india bases. Reliance jio is the official means of the reliance jio
infocomm ltd .The upcoming providing the next jio mobile phone jio 4 g broadband services has the digital
services of the india.The jio has the 4 brand broad services to the decreasing the reliance jio has
provide for the 4g
15
broadband network of the maintaining power of the short term in the recent days. The telecom leg of
Reliance jio industries limited .It has the established for the 2007 and is based on the Mumbai in India and has
the owned by mukesh ambani .This services to the jio has launched to the marketing peopleand company
customer will be given to the reliance jio .On the December 27 2015 every year.
The key people with Reliance Jio are;

• SANJAY MASHRUVALLA (MANAGING DIRECTOR)

• JYOTINDRA THACKER ( HEAD OF THE IT )
• AKSHA AMBANI(CHIEFOF STRATEGY)

RELIANCE JIO OPERATIONS:

The reliance jio infocomm ltd the june 2015 Reliance jio was announced for the starts of the operation all
over the country by the end of 2015.The reliance jio has on 6th may four month later

in October 2015.The company asia based eqity broker and investment group clsa said in a note that. Reliance
jio may began commercial operation from October 9 mogan stanly said it expects the jio launch in the next three
months .The Indian department of telecom (DOT).The statement discussed with the rules of 3G and 4G
spectrum did not restrict . In the respect titled building jio into estimates clsa analysts vikash kumarjain with
the jio figures its services is the to a increasing the more users of the jio behind the non commercials base .
Aa moduls starts of jio andother network operation and tens of the 25 and 70 tens money subscribers by the
end of fy17 -18,
Later the july a the public interest litigation in supreme court has the ruls and regulation taken to the
government and granted by the licensed and other services of the jio .

RELIANCE JIO 4G BROADBAND:

The company reliance jio was the launch laying 4G broadband cables services across in the country firstly
quarter of the 16-17 financial year. They can easily prove a high speed optic fiber based broadband services
throught the country. They already started their program. It is reported
16
that average speed 100 mbps for home users and even users go to up 800mbps in pune .The jio reliance also
expected to launch their dth services there are a couple for images of the dth services devices across the social
media and websites.The company has the dth services the custome rs need the jio tv app.Jio home broadband
connection .The users can enjoy the local channels also jio dth. The company has also started the 4G broadband
services in september2016

Pan-India Spectrum:
Reliance Jio providing wuth the own spectrum of the 800MHZ and 1800 MHZ bands of

the cover for the around10 to 6 circles .The Reliance jio was the total

LYF 4G Smartphones:
The Jio had earlier up with intex for providing 4G handset with the 4G VOLT technology all over the
country.

They manufactured services models low on cost and high on features ready for the next level of 4G and
voice telephone .However they soon decided to launch their Owen brand of phones the names have been
consistent with the models such as water1,water2,flame1,flame2,wind worth among others.The services are
using with the 4G voice calling and high speed data network services using fiber network 4G wireless
network .

Reliance JionetWiFi:
Jio is also given to the offering of the data network and wifi facility available of the a 2

G 3G connected anywhere and any time any place of wifinet connected, the portable devices ranges form jio
and not riched the customer mindset and also introduced for the jio phone was commercials used

RELIANCE JIO 4G BROADBAND:

The company reliance jio was the launch laying 4G broadband cables services across in the country firstly
quarter of the 16-17 financial year. They can easily prove a high speed optic fiber based broadband services
throught the country. They already started their program. It is reported
17
that average speed 100 mbps for home users and even users go to up 800mbps in pune .The jio reliance also
expected to launch their dth services there are a couple for images of the dth services devices across the social
media and websites.The company has the dth services the customers need the jio tv app.Jio home broadband
connection .The users can enjoy the local channels also jio dth. The company has also started the 4G broadband
services in september2016.

Pan-India Spectrum:
Reliance Jio providing wuth the own spectrum of the 800MHZ and 1800 MHZ bands of

the cover for the around10 to 6 circles .The Reliance jio was the total

LYF 4G Smartphones:
The Jio had earlier up with intex for providing 4G handset with the 4G VOLT technology all over the
country.

They manufactured services models low on cost and high on features ready for the next level of 4G and
voice telephone .However they soon decided to launch their Owen brand of phones the names have been
consistent with the models such as water1,water2,flame1,flame2,wind worth among others.The services are
using with the 4G voice calling and high speed data network services using fiber network 4G wireless
network .

Reliance JionetWiFi:
Jio is also given to the offering of the data network and wifi facility available of the a 2

G 3G connected anywhere and any time any place of wifinet connected, the portable devices ranges form jio
and not riched the customer mindset and also introduced for the jio phone was commercials used

BRANDING AND MARKETING:

On December 24, 2015 ,bollywood actor Shah Rukh Khan was appointed as Reliance Jio’s brand ambassador.
“The reliance jio was the introduced the jil phones was the unlimited calling and unlimited data net work
ofthe jioThe company expects to ramp up its beta program over the
18
next few weeks of further optimise the network,prior to commercial launch of operations. Financial year
2016- 2017 is projected to be the first year of commercial operations for Reliance
Jio .Reliance Jio has launched for the hotspot of the 3 G and 4G of the network of the across the
India and other country to compared to the other network of the jio improving with the calling
problem and lte of the reliance.

BETA LAUNCH:

The 4G services was first beta-launched to its employees and partners in december2015.27 .And then later in
September 2016. It was launched commercially for the public. Reliance jio had already made a lot of buzz
before the launch because of its amazing offers and it also showed in the results .According to the reports in
the v ery first month after its release .Reliance jio has acquired 16 million subscriber which is highest for any
services provider in theworld.The number has increased to 50 million in 3 months and today Reliance jio has
more than 120 million users.
Shahrukhan was appointed as the brand ambassador for the products the event took place in
Bombay has the celebrates given to the .

RELIANCE JIO VISION:

“A VISION THAT TOUCHES ALL”
The Reliance jio is the create product awareness of the customer satisfaction levelTo create value for the
shareholder share market and other long term goals.To improves the calling and datd net work of the
coverage accoress country. Digital marketing and online of the reliance jio products.“Reliance Jio will
start a movement that will give Indians the power to make their deams possible”.

MISSION
To improves the organizational performance of the employees of
the company.To promotes the functions and
19
features of organization To specific the ways to achieve objects of the company.
To be create work performance of the employees towards internal and external
condition.

Affordable Devices:
The Reliance Jio was worked with the leading reliance jio may be secretly working on affordable smart that
will work exclusively on the later ss 4G LTE Smartphone. The phone is

the expected price to be launched before the end of the year Digital

Currency:
The Reliance jio following reports of digital currency app in its name soliciting investment Reliance jio
issued a denial . The Reliance jio used the apps of the reliance jio online process of
the bring the currency other domain. apps of the jio offering the afforadable able and more digital offers.

Reliance Jio Drive:

Reliance jio is looking to take on drop box with its cloud-based storage services

called. Jio drive which will be available on every Smartphone. The jio will be bundling broadband
connection with jio drive and will provide 100GBstorage apace to consumers Digital Education:

The digital education with the development of internet. mobile phones. Mobiles apps

tablets laptops ,and other modern devices. Things are becoming more and more digitalised in today’s world.
The education system in India’s metro and other cities has also become modern ised to a great extent .

Digital Healthcare:
Solving the complex mediation adherence could have a huge impact on lowering cost of
20
care. It’s no surprise that millions of dollers have already been invested in digital health software to
guide the process. In 2016 expect the basis the basis of digital adherence soft reporting tracking refills
and chronic disease out comes.

Digital Entertainment and Connectivity

Network is the one of the most India’s leading media and entertainment . The Reliance jio has a powerful
communication of the cutting voice calling .video calling video conference .other files transferring photo
sharing and the more jio pay. The Jio beats the are various movies songs downloading and instant to access
the thousands created playlist of the jio are provided for media news advertisement newspapers sales of the
product wifi net magazines of the publishing of the other languages of the jio.

Digital Entrepreneurship:

The Reliance jio has developing for the very power full platform on of the range of rich various .Services of
thee- digital products can be verified digital l health care, digital services e-governce smart cities. Mobile the
data things the services are the created by reliance jio .The telecom lag of the Reliance industries should is an
u pcoming provider of mobiles telephone
21

CHAPTER 3
FUNCTIONS/OPERATIONS OF
THE ORGANIZATION
 22

CHAPTER 3
FUNCTIONS/OPERATIONS OF THE ORGANIZATION

TITLE OF THE STUDY

a study on Customer STAISFACTION TOWARDS Reliance Jio at Kolar

STATEMENT OF THE PROBLEM

Reliance JIO is a largest player in the telephony services. Due to liberalization process of telecommun

Reliance JIO monopoly will come to an end because of other entrants in the market
are expected to enter into the market. Reliance JIO is needed to
study the customer expectations and satisfaction to fig against future entrants to
retain the leadership in telephony market. So Reliance JIO wants know the costs and performance of
the each value creating the problem of jio reliance activity and to look for
company improves the service in tune with customer needs and wants and make the product and service
best suited to them. There was a crucial need to study the factors, so that company

could better understand their expectations.

OBJECTIVES OF THE STUDY

➢ To know the customer awareness for the Reliance JIO.
➢ To suggest and recommend for the quality and competitive services.
➢ To know the opinion of customers towards rental service.
➢ To study the satisfaction level of customers towards Reliance JIO.
➢ To suggest the Reliance JIO limited for providing good technical advanced land line phone.

SCOPE OF THE STUDY

Since survey was conducted in Kolar City. It gives a good generalization on the

suitability of the Reliance JIO costumers. The survey method used in the study could be further use by other
researchers to carry out the satisfaction in other parts of the country. The report
23
gives the detailed information about company profile that can be used as a data bank for future researchers.
On the basis of information received from the costumers Reliance JIO, The Company can improve its
services accordingly.
The study gives a detailed view on the positive and negative points of Reliance JIO

services, which include business customers, internet surfing centers, individuals, STD/ISD centers.
Conclusions and recommendations have been gives at the end of the study, which can be used by the
company to give some suggestions to improve its performanc e and customer satisfaction.
OPERATIONAL DEFINITION OF CONCEPTS THE STUDY OF CONSUMER
BEHAVIOUR:

The study of consumer behaviour is the assumed for the consumer act as the marketing

segmentation of the market place the customer gives the very special roles in the marketing place and the
information for the provided for the consumer reach to the people and the other primary level customer and
products and services purchase the thing that the what are most products ar e will access and purchases the
minds of the customer tast and preference and requirement will be fulfilling the customer needs a present
generation. The main Aim of marketing is the meet the consumer product development target the
specific and particular people of the consumer behavioh. The market segmentations is the duo to the
factors of the present generation has feedback of the new marketing challenges. To the consumer
behaviour may be defined as the decision process and physical activity individual engage in when
evaluating, acquiring, using, or dis posing of goods and services.

Consumer behaviour focuses on how individual make decision to spend their available resources The study of
consumer behaviour is concerned with all aspect of purchasing behavio ur –from
pre-purchase consumption.
WHY WE STUDY BEHAVIOUR

The study of the consumer behaviour is the exact product price cost of the quality
24
,manufacturing process and products and product development of the buy the customer falling the
particulars prices .promotion of the product and the packaging the verified the todays world can be achieved
for the overally good product knowledge of the customer and place of the customer behaviour
WHY THE FIELD OF CONSUMER BEHAVIOUR IS DEVELOPED

The number of requirement of the why study of consumer behaviour is the developed for

the other separate marketing discipline .Marketers has the long noted that the consumer did not any where act
or react as marketing theory feedback they would.
The other factors of the consumer behaviour is maintaining other needs and wants of the customer as
follows beliefs and attitudes personality and self concepts occupation family there are many other factors of
the consumer behaviour has study to the present generation.
There are many market product has established for the new product and services of the things of the many
separate. The development of the consumer behaviour as developed tastand preference of the customer
has purchases the product and improves the customer mind set of the

WHAT IS PERCEPTION
The perception is the world that includes the the products and services. Perception s are unique and
determine purchasing power of the customer is high value products are purchased and the perceived to the
product analysis and products study and interpretation of the product usage of the how to work for the
products and achieve the other primary factions ot he cust omer base company of the good product
condition of the compared to the price place promotin of the perceived the
SENSATION

The sensation is the person has sensory of the customer relationship and customer

satisfaction of the sensation of the manufacturing and cost of the products of the India will be launched the
most of the has the personality and family will be depends on the organization the other company’s has
incorporated of the customer relationship management of the study of the consumer behaviour to the
products and services
25
The sensation is the they not only try to leave a mark on the consumer’s mind they also try to provided him
with cues to perceive the product in a specific way. The thundering light in the rin detergent ad may lead the
consumer to expect that kind of cleaning for his clothes .
THE ABSOLUTE THRESHOLD

The absolute threshold is the is an the important consideration of the designing the

marketing products .The different that can be detected between to the

The absolute thresholds is I am driving for the highway on the distance of the my and bus A absolute
threshold is the behaviours of the marketing filed supply of the product and services of the desired
movements requiring the from t he highway.
The absolute thresholds is the most one of the used to the billboards. Is the products purpose.
DYNAMIC OF PERCEPTION

The perception is the process consists of several sub- process. One can take an input-

through put- out put approach to understand the dynamic of the perceptual process .This approach
emphasises that there is input is input, which is process and gives out put.
The dynamic perception is the most of the perception is the gives the more dangerous and more effectively to
the customer perceived by the products to more appropriately by the
The first component of the attitudes .requirements selection, requires consumer to the requiring the
marketing division and performed the perception .

RESEARCH METHODOLOGY

This is systematic way of the solve the researcher problem and the very important for the study and survey for
the without the which researcher may not be able to understanding to the
facts and figures of the customers. There are the two types of the data was collected and study

to the survey .The following methods and shows it.

Sources of Data
Data was collected to the two sources.
➢ Primary data
➢ Secondary data

(a) Primary Data

It is original source from the data collected to the fresh and information gathered
26
information first time. Questionnaires are use d as primary sources of data collection. The questionnaire is
chosen because of its simplicity and reliability so that researcher can expect straight answer.
(b) Secondary Data

It is already compiled statistical statement, report whose data may be used for study. The

important secondary source of data used in the study.

• Market research by David-luck & robin

• Research methodology by khothary

Tools Used For Data Collection

Questionnaire is administrated to know the customer satisfaction level for Reliance JIO

services. Data analysis is calculated on the basis of percentages since the data is best at the b ehaviour of
the customer, this data is not adequate, so personal interview also conducted to get he in depth expectation
and level of Reliance JIO customers.

Sampling Size

The population is an identifiable total groups or aggregation of the elements that are of

researcher and pertaining to the specific problem. Selection to the other part of the total population and
base of the sampling. Since all the customer of Reliance JIO could not be included due to a very large
size in population, facilities available andthe time factor, it was decided to study a sample of the total
population.
The sampling process is broadly divided into three categories they are
➢ Sampling size ➢ Sampling unit
➢ Sampling technique

(a) Sampling unit

Sampling unit is the study is survey on the individual and corporate people from other
parts of the Kolar.

(b) Sampling size

27
The sampling size analysing of the 100 existing customers. 70 are the fresh and new

customers from the other parts of the Kolar city.

(c) Samplings Technique

Sampling technique can be broadly classified into probability and non probability sampling technique
for the purpose of assuring the sample size .Plan of Analysis
(a)Quantitative Analysis
The data is collected through questionnaires with regard to the perception of respondents.

The responders were analyzed quantitatively tabulating the responds of each factor under questionnaire
system .

(b) Qualitative Analysis

The data collected through questionnaire regarding the purpose of approval and positive and
negative aspects of axis ting system were analyzed quantitatively and

qualitatively and references were summarized.

REFERENCE PERIOD OF STUDY

The study period was from 12th Februrary

2018 to 27th April 2018

LIMITATION OF THE STUDY

The survey is to Kolar city only. The sample size was not large enough to represent the entire
population and limited to 100 for existing customers i.e. including individuals, business customers, internet
cafes, and STD/ISD centers.
Another 70 samples are new customers. A more intensive study would be required to arrive at exact
conclusions. The study was limited to Reliance JIO services. The survey revealed the customer satisfaction
with the services offered by Reliance JIO only. Time was only 10 weeks which was sufficient to cover all the
respondents’ .
28

CHAPTER 4
LEARNING OUTCOMES, SUGGESTIONS AND
CONCLUSION
 29

CHAPTER 4
LEARNING OUTCOMES, SUGGESTIONS AND CONCLUSION

The survey was confined only to selected places in Kolar city and based upon the result a general conclusion
was drawn the performance on RELIANCE JIO.

➢ connecting speed and quality of the telephone calls quick and good.

➢ The majority of the respondents are offered by retailers is Samsung and Micromax .
➢ Majority of the respondents are says promotional strategies is important.

➢ Most of the respondents are says promotional strategies is very important. ➢ Most

of the respondents are says promotional strategies is less important.

➢ The product description of Reliance Jio is very good.

➢ Most of the respondents are says Reliance Jio sales man visiting frequently. ➢

Most of the respondents says Reliance Jio will provide very good sales and
service.

➢ Most of the respondents are suggests for their choice to Micromax .

➢ The most of the respondents are selling Micromax , than Samsung.

➢ The respondents says reliance Jio 4G service is very good.

SUGGESTIONS AND RECOMMENDATIONS

The company being a government company cannot adapt aggressive promotional

techniques compared to the private owned company. Studies & surveys reveal much importance has
not been given to the promotional strategies of the new packages. As a result of which not many of the
customers are aware of the new packages. Hence the company has to
30
take undertake integrated promotional approaches to make the new packages make as popular. More
emphasis should be given to improve services.
The Reliance jio has decreses of the consumer behaviour of the more its price or decresing

services . But result may be lower profits. The company might be able to increase its profitability by
many means but to increase customer satisfaction is the only offer a better value for money. The company
has to come out with the good quality services and better network that should delight the customers.

➢ Since the company is in very good position in finance so,

➢ More importance should be given to for improving the equality of the products & services.
➢ Tariff of the telephony services has to be reduced, so that every class of society can
make use of it.
➢ Setting prices based on the customer consistent with the perceptions of value. Prices
are set on what customers will pay for services provided.
➢ Provide empowerment i.e. giving employees the desire, skills, and authority to serve
the customers. This leads to employees' productivity.
➢ Quicker online responses to dissatisfied customers during service delivery
➢ Employees should interact with more warmth &. Enthusiasm
➢ Invest on the relationship with customers constantly that improve the quality of goods and
services.
➢ Retain the current customer since majority of the subscribers disconnecting their

connection due to rise in tariff. The investment outline existing customer in more worthy than the
attaining new customers.

➢ The company being a service industry has to put psychological tariff because many
customers use price as Indicator of prices when looking for them in motive of the products and
services carry in their minds of customer .

➢ If comes to mobile category, RELIANCE JIO's sim cards are having very good demand in market
so, the company has to, fulfil customer demand.
➢ The company approaches focuses on the prices charged by the others in the same industry.
Since in mobile section Cell One, Excel facing competition by Airtel. and Idea
31
companies. So, the tariff set up

➢ By the company should less than other firm's prices service also has to be improved.
➢ The company came out with various plans like monsoon package with having some
concession that has to highly appreciate by the customers.
➢ For rural subscribers they do not have any idea regarding technology. The

'company should make new announcements to subscribers through some.

➢ Rent and charges has to be enhanced as previously. Since, it makes new customer to take new
connection.

➢ Being a market leader, RELIANCE JIO has the organizing the should maintain it prices and
services has the profit margin
➢ RELIANCE JIO has to reduce its tariff tan the competitor's price. It might do so because

it would hard to rebuild market share once it is last. If the RELIANCE JIO raises its tariff and
introduce new advancement that has in the position to provide good network and service.

➢ The company being a direct marketing, it should encourage subscribers the jio online

recharge, and online mobile purchase the of the recently for his customers representative
has to respond quickly.

➢ The company adopts optional feature pricing. i.e., offer the rent service is to be less in addition to
the number of calls. Rent is to cast which is invested by the RELIANCE JIO

and number of calls is to make profit.

➢ The same service is to be provided rural subscribers even though the cost offering is the same.

➢ To enhance the market penetration and shares in every market and give the high
competition other company.

➢ . It assists reliance jio to capture the greatest market shares in the current trend
➢ The customer of the customer and also employees in the jio has take the but try to the
over brand of the wastaking to the present generation
➢ According to the status of the customer the application is to supply for individuals
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which should be simple. Forcorporate customers some legal declaration can be included.

➢ Get the feed back from exiting people about the jio has to give the decision for the new customer

CONCLUSION
Reliance jio has become in today’s competitive business customer are considered as the

back bone of the company customer services like any aspect of business is a practiced are that takes time and
efforts to master.
Treating the customer life friends is the best way to attract them and make then always

come back. The level of satisfaction can also very depending on other option and customer satisfaction
research. Will to help business build stronger relationships.
Reliance jio company will giving the 100% satisfaction level to customers. A project titled “
Customers satisfaction towards Reliance JIO” has been done in Kolar to analyze the satisfaction level of
customers in phones.
In 2016 New Year offer was introduced by RELIANCE JIO that is reduced to the rental

charges. It is a good package helped the customer by enticing to the Reliance JIO service. This type of
technique should be adopted by the Reliance JIO.
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BIBLIOGRAPHY

➢ PHILIP KOTLER – MARKETING MANAGEMENT.

➢ COMPANY JOURNALS

➢ MAGAZINES & NEWSPAPERS

➢ www.google.com

➢ www.reliancejio.com
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