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ARP-APP-Lesson-5-Principles-of-Design

The document outlines key principles of design including contrast, harmony, balance, rhythm, movement, unity, variety, emphasis, scale, proportion, depth, and perspective. Each principle contributes to creating visually appealing and coherent designs by managing elements such as color, size, and arrangement. Understanding these concepts is essential for effective visual communication.

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simpresbiteroiii
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0% found this document useful (0 votes)
2 views

ARP-APP-Lesson-5-Principles-of-Design

The document outlines key principles of design including contrast, harmony, balance, rhythm, movement, unity, variety, emphasis, scale, proportion, depth, and perspective. Each principle contributes to creating visually appealing and coherent designs by managing elements such as color, size, and arrangement. Understanding these concepts is essential for effective visual communication.

Uploaded by

simpresbiteroiii
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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CONTRAST

Contrast is the use of differences in elements like color, size, shape,


and texture to create visual interest and clarity.
HARMONY
• Harmony refers to the
overall coherence and unity
of a design.

• It ensures that all elements


work together seamlessly to
create a visually pleasing
and consistent experience.
BALANCE
Balance refers to the visual weight distribution within a design. It
ensures that elements are arranged in a way that feels stable and
harmonious.

This involves mirroring elements on This uses elements of varying sizes and
either side of a central axis, creating a weights placed strategically to achieve
sense of formality and order. visual equilibrium without mirroring.
RHYTHM AND
MOVEMENT
• Rhythm is the repetition of
elements within a design to
create a visual pattern.

• Movement refers to the way the


eye is guided through a design.
It's about creating a sense of
direction or flow, making the
viewer's eye travel through the
design in a specific way.
UNITY AND VARIETY
• Unity refers to the overall coherence and consistency of a design.
It's about making sure that all elements of the design work together
seamlessly to create a unified whole.

• Variety is about introducing differences and contrasts within a


design.
EMPHASIS AND
SUBORDINATION
• An area or a specific subject is given
focus; hence other parts of the
picture are subordinated.
SCALE AND PROPORTION
• Scale refers to the relative size of
an object compared to other
objects or the surrounding space.

• Proportion refers to the


harmonious relationship
between the sizes of different
parts of an object or within a
composition.
DEPTH AND
PERSPECTIVE
• Depth refers to the illusion of
distance and space within a
painting, drawing, or sculpture.
• Perspective is a system used to
represent three-dimensional. It
determines how objects appear
smaller and closer together as
they recede into the distance.

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