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Module Name: Advanced PR Writing and Skills

The document outlines different types of writing styles and their key characteristics. It discusses the defining features of persuasive writing like CEO speeches and editorials which aim to convince an audience through logical arguments and evidence. Expository writing is also examined, with examples being press releases and newspapers, which explain situations objectively without taking sides. Imaginative writing is the last type covered, focusing on engaging audiences through credible descriptions and narratives rather than facts.

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Rohit Koul
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21 views

Module Name: Advanced PR Writing and Skills

The document outlines different types of writing styles and their key characteristics. It discusses the defining features of persuasive writing like CEO speeches and editorials which aim to convince an audience through logical arguments and evidence. Expository writing is also examined, with examples being press releases and newspapers, which explain situations objectively without taking sides. Imaginative writing is the last type covered, focusing on engaging audiences through credible descriptions and narratives rather than facts.

Uploaded by

Rohit Koul
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Symbiosis Institute of Media and Communication, Pune

Module Name
Advanced PR writing and Skills

-Prof. Jagruti Saxena

Assignment Name
Analysis of different writing pieces

Submitted By: Prachi Kedia (106) Shubhangi Chaturvedi (131) Saloni Surange (123) Rohit Koul (120)

POINTS

CEOS SPEECH

PRESS RELEASE

NEWSPAP ER

EDITORIAL

BLOGS

1. Style of writing

Persuasive

Expository

Expository

Persuasive

Persuasive

2. Feature

3. Attribute

Presents well researched evidence to support the case. Aims to convince targeted audience of the validity of a viewpoint on an issue by presenting logical argument

It explains, it does not present an argument. Consider all aspects

Presents the facts and figures as they occurred. Featured articles and detailed report

Represents a point of view through the editorial Presents well researched evidence to support the case

Presents an opinion on an event.

It gives reasons why?

4.

Elements Written with precision and authority

Attractive by stating an important persons quote

General Readership

Provides facts from reputable authorities and research to prove or disapprove Compound

5. Structure

Simple

Compound

Simple

Can differ according to situations , More interactive, feedback oriented Simple

6. Tone

Informative

Informative/Re porting Formal

Reporting

Ironic/Mild

Casual

7. Formal/Informal

Formal

Formal

Informal

Semiformal

8. Related

Producers and Suppliers Short

Stakeholders and Public Medium (usually 1.5 page) General with factual data

Consumers

Students

Consumers

9. Length

Depends on the event General

Short

Medium

10. Type of article

Suggestive

Perspective/ Opinionated

Opinionated

Persuasive texts Sets out to argue and prove a case Aims to convince targeted audience of the validity of a viewpoint on an issue by presenting logical argument Presents ideas that follow in logical progression Anticipates and answers possible objections or opposing arguments Presents well researched evidence to support the case Provides facts from reputable authorities and research to prove, or disapprove, a position Written with precision and authority The most common forms of persuasive texts include: essays, editorials, letters to the editor, opinion articles, feature articles, interviews,speeches, submissions

Expository texts The intention is to explain, describe or interpret a situation, issue or event. It explains, it does not present an argument Considers all aspects of an issue without taking a side or setting out to prove a case For example if you wrote an expository account of an issue and then tried to demonstrate the benefits over the disadvantages, you would be adding argument; an expository text would explore both without showing preference Feature articles and detailed reports are usually expository in nature The most common forms of expository texts include: analytical essays, reflective essays, news reports, research texts, interviews, biographies and autobiographies, personal letters, speeches, submissions

Imaginative texts Imaginative in nature The intention is to present ideas, issues and arguments in an imaginative and credible way through description, characters, settings, figurative language, five senses, etc.

While a work of imaginative fiction, it should be credible and plausible Conveys information through description and figurative language Engage audience when there is an element of credibility involved: the reader needs to believe, in some way, in the 'world' that has been created. Show don't tell narrate and describe events, characters, situations (e.g. Sam felt tired is telling; whereas Sam studied the clock through half-closed eyes shows that Sam feels tired). The most common forms of imaginative texts include: short stories, radio, film and play scripts, exchange of letters, diary and journal entries, poetry, monologues and dialogue, fables

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