A C S R PROJRET REPORT ON

“To study on Corporate Social Responsibility Activities Of Amul”

Submitted in partial fulfillment for the award of the degree of

Master of Management Studies (MMS).

(University of Mumbai)

Submitted By

PRATHAMESH PRASAD KARNGUTKAR

Roll No.MB23029

Under the Guidance of

ASST. PROF.DEEPAK NAYAK

Academic Year

2023-25

SAS INSTITUTE OF MANAGEMMENT STUDIES (MMS),

Saravali, Boisar (w),

Tal. & Dist. Palghar(MH) -401 501.

 DECLARATION

I hereby declare that Project Report submitted by me on the topic “To Study
on Corporate social responsibility activities of amul” is a Bonafide work
undertaken by me and it is not submitted to any other University or Institution
for the award of any degree diploma/ certificate or published any time before.

Signature:

Name: Prathamesh Prasad Karngutkar

Roll No: MB23029
Place: Date:
 DEEP EDUCATION SOCIETY’S
SAS INSTITUTE OF MANAGEMENT STUDIES

Enrich Enhance Elevate

CERTIFICATE
This is to certify that project titled “To Study On corporate social Activities Of
Amul” is successfully completed by Prathamesh Prasad Karngutkar during
the IV Semester, in partial fulfillment of the Master’s Degree in Management
Studies recognized by the University of Mumbai for the academic year 2023-
2025 through SAS INSTITUTE OF MANAGEMENT STUDIES.
This project work is original and not submitted earlier for the award of any
degree /diploma or associateship of any other university / Institution.

Internal Examiner
Name: Signature:
External Examiner
Name: Signature:

Dr. Bhagesh Sankhe

(Director SASIMS)

College Seal
 ACKNOWLEDGEMENT

I express my sincere thanks to my project guide, “ DEEPAK NAYAK”, Assistant

Prof, of MBA Department, for guiding me right from the Inception till the
successful Completion of the project, I sincerely acknowledge HIS/HER for
extending HIS/HER valuable guidance, support for literature, critical reviews of
project and the report and above all the moral support HE/SHE had provided me
for this project.
I would also like to thank our Director Dr. Bhagesh Sankhe Sir and other staff
members of MBA Department, for their help and cooperation throughout my
project.
 Table of content

Chapter Title Page No.

No.
Declaration
College Certificate
Acknowledgement
A Introduction 1-20
B Review of Literature 21
C Research Methodology 22
1 Problem Statement 22
2 Objective of Research 22
3 Type of Research 22
4 Sources of Data 23
4.1 Primary Data 23
4.2 Secondary Data 23
5 Instrument of Data Collection 23
6 Type of Sampling 24
7 Sample Size 24
D Data analysis and 25-32
interpretation
33
E Findings

F Limitations 34
G Recommendation 35
H Conclusion 36
I Bibliography 37
 Introduction on Amul the Taste of India
Amul is an Indian dairy cooperative, based at Anand in the state of
Gujarat, India. Formed in 1948, it is a brand managed by a cooperative body,
the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which
today is jointly owned by 3.6 million milk producers in Gujarat. Amul is
actually the abbreviated form of Anand Milk Union Limited.

The white revolution was spearheaded by Tribhuvandas Patel under the

guidance of Sardar Patel and Verghese Kurien. As a result, Kaira District Milk
Union Limited was born in 1946. Tribhuvan das became the founding chairman
of the organization which he led till his last day of his life. He hired Dr.Kurien
three years after the white revolution. He convinced Dr.Kurien to stay and help
with the mission.

Amul spurred India's White Revolution, which made the country the
world's largest producer of milk and milk products. In the process Amul became
the largest food brand in India and has ventured into markets overseas.

Dr Verghese Kurien, founder-chairman of the GCMMF for more than 30

years (1973–2006), is credited with the success of Amul. Amul products are
now available in more than 60 countries in the world.

1
 Vision &Mission

Vision
Amul’s vision is to provide more and more satisfaction to the farmers,
employees and distributers.

Mission

“We at GCMMF (Gujarat Co-operative Milk Marketing Federation)

endeavour to satisfy the taste and nutritional requirements of the customers and
of the world, through excellence in marketing by our marketing team. Through
co-operative networking, we are committed to offering quality products that
provide best value for money”.

2
 List of Amul Products

Bread spreads:

 Amul Butter
 Amul Lite Low Fat Bread spread
 Amul Cooking Butter
 Delicious Margarine

Pure Ghee:

 Amul Pure Ghee

 Sagar Pure Ghee
 Amul Cow Ghee

Milk Powders:

 Amul Full Cream Milk Powder

 Amulya Dairy Whitener
 Sagar Skimmed Milk Powder
 Sagar Tea and Coffee Whitener

Weetened Condensed Milk:

 Amul Mithaimate

Weets:

 Amul Shrikhand & Amrakhand

 Amul Mithaee Khoya Gulabjamaun
 Amul Basundi

3
Fresh Milk:

 Amul Taaza Toned Milk 3% fat

 Amul Gold Full Cream Milk 6% fat
 Amul Shakti Standardised Milk 4.5% fat
 Amul Slim & Trim Double Toned Milk 1.5% fat
 Amul Saathi Skimmed Milk 0% fat
 Amul Cow Milk

Curd Products:

 Yog Sweetened Flavoured Dahi (Dessert)

 Amul Masti Dahi (fresh curd)
 Amul Lite Dahi
 Amul Prolife probiotic Dahi
 Amul Masti Spiced Butter Milk
 Amul Lassee

Amul Ice-creams:

 Vanilla Royale
 Royal Treat Range (Butterscotch, Rajbhog, Malai Kulfi)
 Nut-o-Mania Range (Kaju Draksh, Kesar Pista Royale, Fruit Bonanza,
Roasted Almond)
 Nature's Treat (Alphanso Mango, Fresh Litchi, Shahi Anjir, Fresh
Strawberry, Black Currant, Santra Mantra, Fresh Pineapple)
 Sundae Range (Mango, Black Currant, Sundae Magic, Double Sundae)
 Assorted Treat (Chocobar, Dollies, Frostik, Ice Candies, Tricone,
Chococrunch, Megabite, Cassatta)
 Utterly Delicious (Vanila, Strawberry, Chocolate, Chocochips, Cake
Magic)

4
  Amul SUGAR FREE Frozen Foods (Milk Based Sweet)
 Amul ProLife Probiotic Ice cream

Chocolate & Confectionery:

 Amul Milk Chocolate

 Amul Fruit & Nut Chocolate
 Amul Bindazz
 Amul Rejoice

Brown Beverage:

 Nutramul Malted Milk Food

Milk Drink:

 Amul Kool Flavoured Milk (Mango, Strawberry, Saffron, Cardamom,

Rose, Chocolate, Butterscotch)
 Amul Kool Cafe
 Amul Kool Koko

Health Beverage:

 Amul Shakti White Milk Food

5
 History

Milk, The inspiration behind a revolution:

Over seven decades ago the life of a farmer in Kaira was very much like
that of farmers anywhere else in India. His income was derived almost entirely
from seasonal crops. Many poor farmers faced starvation during off-seasons.
Their income from milch buffaloes was undependable. The milk marketing
system was controlled by contractors and middlemen. As milk is perishable,
farmers were compelled to sell their milk for whatever they were offered. Often,
they had to sell cream and ghee at a throwaway price.

They were in general illiterate. But they could see that the system under
which contractors could buy their produce at a low price and arrange to sell it at
huge profits was just not fair. This became more noticeable when the
Government of Bombay started the Bombay Milk Scheme in 1945. Milk had to
be transported 427 kilometres, from Anand to Bombay. This could be done only
if milk was pasteurized in Anand.

After preliminary trials, the Government of Bombay entered into an

agreement with Polsons Limited to supply milk from Anand to Bombay on a
regular basis. The arrangement was highly satisfactory to all concerned – except
the farmers. The Government found it profitable; Polsons kept a good margin.
Milk contractors took the biggest cut. No one had taken the trouble to fix the
price of milk to be paid to the producers. Thus, under the Bombay Milk Scheme
the farmers of Kaira District were no better off ever before. They were still at
the mercy of milk contractors. They had to sell their milk at a price the
contractors fixed. The discontent of the farmers grew. They went in deputation
to Sardar Patel, who had advocated farmers’ co-operatives as early as 1942.

6
Kaira Union introduced the brand “Amul” for marketing its product range. The
word “Amul” is derived from Sanskrit word ‘Amulya’ which means ‘priceless’
or precious’. In the subsequent years Amul made cheese and baby food on a
large commercial scale again processing buffalo milk creating a history in the
world.

7
 What is CSR?

According to the World Economic Forum's definition of CSR, it is "a process

with the aim to embrace responsibility for the company's actions and encourage
a positive impact through its activities on the environment, consumers,
employees, communities, stakeholders, and all other members of the public
who may also be considered stakeholders, and responsibility. CSR (Corporate
Social Responsibility) means that a company cares about more than just
making money. It takes responsibility for helping people, the community, and
the environment.

In simple words, CSR is when a company gives back to society by doing good
things like:

Helping poor people

Supporting education and health

Protecting nature

Creating jobs in villages

Donating to social causes

CSR shows that a company wants to grow in a way that also helps others.

8
Policy

CSR Applicability in India

The provisions of CSR applies to every company fulfiing any of the following
conditions in the preceding financial year:

Net worth of more than Rs.500 crore

Turnover of more than Rs.1000 crore

Net profit of more than Rs.5 crore

The Board of Directors of every company for which the CSR provisions apply
must ensure that the company spends in every financial year at least 2% of its
average net profits made during the immediately preceding three financial years
as per its CSR policy. If the company has not completed three financial years
since its incorporation, it must spend 2% of its average net profits made during
the immediately preceding financial years as per its CSR policy.

9
Importance of CSR:

These days, being a responsible participant in the larger society is not

optional for your company. To position your brand as a forward-thinking
corporate citizen, you must take authentic steps to provide solutions to common
human problems in the world around you. Valuing corporate social
responsibility, or CRS, will not only benefit your larger community, but it will
also provide you with specific organizational benefits. Here are our top five
reasons why corporate social responsibility should matter to your company, in
addition to common good it brings society.

A. More Media Coverage:

Companies that focus on doing good in their communities will attract the
attention of local media. These positive stories will provide you with highly
trustworthy free publicity because they will come from journalistic sources
rather than from advertising copy. Furthermore, all the people who are
beneficiaries of your assistance will sing your company’s praises on their social
media networks.

B. Greater Customer Retention:

According to Business2Community, “Nine out of ten consumers would

refrain from doing business with a corporation if there existed no corporate
social responsibility plan.” Customers are seeking dual benefits when they do
business with you: They want to enjoy good services and products, but they also
want to feel that they are contributing to efforts to make the world a better
place.

10
 C. Brand Differentiation:
Corporate social responsibility provides an opportunity to stand apart
from your competitors. In this era of social media, you are not entirely in charge
of your own brand image. Participating in programs to benefit your community
is crucial to fostering a brand image that is trustworthy, durable and honest.
This corporate identity will be integral to people’s subjective shared
impressions of who you are.

D. Lower Costs:
Lowering costs while being socially responsible can happen in a number
of ways. As an example, the Environmental Defence Fund has honoured IKEA,
Nike and Walmart for their cost-cutting, sustainable shipping practices. These
three companies have shown a way forward, changing shipping practices to
reduce the company’s carbon footprint while drastically lowering costs at the
same time.

E. Happier Employees:

Employees work harder and stay with a company longer when they
believe in what the company is doing. Focusing on corporate social
responsibility can be a great way to show your team what your company values.
You foster the well-being of your workers when you make clear that each of
them is contributing to the betterment of their community while also earning a
pay check.

11
 How Corporations Benefits From CSR

A. Improves Public Image:

Companies that demonstrate their commitment to various causes are

perceived as more philanthropic than companies whose corporate social
responsibility endeavours are non-existent. A corporation’s public image is at
the mercy of its social responsibility programs and how aware consumers are of
these programs. Remember, consumers feel good shopping at institutions that
help the community. Clean up your public image (and broadcast it to the
world!). Corporations can improve their public image by supporting non-profits
through monetary donations, volunteerism, in-kind donations of products and
services, and strong partnerships. By publicizing their efforts and letting the
general public know about their philanthropy, companies increase their chances
of becoming favourable in the eyes of consumers.

B. Increases Media Coverage:

It doesn’t matter how much your company is doing to save the

environment if nobody knows about it. Make sure you’re forming relationships
with local media outlets so they’ll be more likely to cover the stories you offer
them. How much good a company can do in its local communities, or even
beyond that, is corporate social responsibility? And the better the benefits, the
better the media coverage. On the other hand, if a corporation participates in
production or activities that bring upon negative community impacts, the media
will also pick this up. Unfortunately, bad news spreads quicker than good news.
Media visibility is only so useful in that it sheds a positive light on your
organization.

12
 C. Boosts Employee Engagement:

Employees like working for a company that has a good public image and
is constantly in the media for positive reasons. Happy employees almost always
equal better output. Nearly 60% of employees who are proud of their
company’s social responsibility are engaged at their jobs. When companies
show that they are dedicated to improving their communities through corporate
giving programs (like matching gifts and volunteer grants!), they are more
likely to attract and retain valuable, hardworking, and engaged employees. If a
corporation is philanthropically minded, job-hunting individuals are more likely
to apply and interview for available positions. Once hired, employees who are
engaged will stay with a company longer, be more productive on a daily basis,
and will be more creative than disengaged workers.

D. Attracts & Retains Investors:

Investors who are pouring money into companies want to know that their
funds are being used properly. Not only does this mean that corporations must
have sound business plans and budgets, but it also means that they should have
a strong sense of corporate social responsibility. When companies donate
money to non-profit organizations and encourage their employees to volunteer
their time, they demonstrate to investors that they don’t just care about profits.
Instead, they show that they have an interest in the local and global community.
Investors are more likely to be attracted to and continue to support companies
that demonstrate a commitment not only to employees and customers, but also
to causes and organizations that impact the lives of others.

13
 How Employees Benefits From CSR

A. Positive Workplace Environment:

When corporations exhibit philanthropic behaviour, they are more likely

to provide employees with a positive workplace. Consequently, employees feel
engaged and productive when they walk into work each day. Instilling a strong
culture of corporate social responsibility within every employee from the top
down will help to create a positive and productive environment where
employees can thrive. Corporations that care about the lives of people outside
the walls of their businesses are more likely to create a positive environment.

B. Increase In Creativity:

Employees who know that their employer is committed to bettering the

local and global communities feel a stronger connection to the company.
Because of this close relationship that employees share with their company,
workers feel more inclined to be productive and creative. Employers have
identified creativity as one of the most important leadership qualities that an
employee can possess. Creative employees enjoy working for companies that
they can believe in and stand behind. By incorporating comprehensive
philanthropic programs, companies can help employees become more
productive and creative.

14
 CSR Initiatives by Amul

A. Swarnjayanti Gram Swarozgar Yojana (SGSY):

Amul in its continued endeavor to improve the socio-economic

conditions of rural people extended its expertise in implementation of the
Swarnjayanti Gram Swarozgar Yojana (SGSY) of The Government of India
(Ministry of Rural Development) on their Special Project on “Improving Socio-
economic Conditions of BPL Families of Kheda District through Animal
Husbandry and Dairying” DAIRYING AS A TOOL FOR POVERTY
ALLEVIATION.

The Swarnjayanti Gram Swarozagar Yojana is a holistic self-employment

programme for the rural poor of India. The basic objective of the programme is
to bring below poverty line families above poverty line by providing them in
generating assets to become self-employed. The purchase of assets is facilitated
through a mix of government subsidy and bank credit.

Amul has covered under this programme more than 8,755 beneficiaries to
whom milch animals were distributed in the District of Kheda and stood as
guarantor for the bank loans. These beneficiaries were then given membership
of dairy co-operatives in order to bring these poor households into mainstream
economy by transforming dairying into active income-generation enterprises.
As part of this programme 12,647 women and men were trained in dairy
husbandry in addition to construction of number of cattle sheds, development of
green fodder plots, distribution of chaff cutters and stainless-steel cans.

To provide ground water availability, 56 bore wells were dug. More than
50 mobile Artificial Insemination units are pressed in operation for these
farmers to deliver services at the doorstep

15
 B. Tree Plantation:

In 1946, the unfair trade practises of the middle men brought the farmers
of Kaira to unite and fight against this system which brought Amul into
existence. Their relentless effort in improving their socio-economic conditions
ultimately brought their working as a model for dairy development programme
in our country – popularly known as Anand Pattern. Replication of Anand
Pattern through Operation Flood programme helped India to achieve first
position in production of milk in the world.

Alarmed by the climate change and global warming and their understanding of that
dairy farming like agriculture is dependent on nature, they took an oath on 15th
August, after the flag hoisting ceremony, to plant a sapling and ensure that it grew
into a tree. Then individually they planted sapling on their own at their identified
locations like their farm, near their home, on farm bunds, etc. This marked the
beginning of a silent new revolution to bring a green carpet on Gujarat and India

16
 C. Blood Donation:

Amul in association with the Indian Red Cross Society aim to inspire,
encourage and initiate humanitarian services to minimize, alleviate and prevent
human suffering at all times to contribute for “Humanity to Peace”. Towards
this objective Amul initiated blood donation campaign since 1987. Blood
donation camps are organized regularly in rural areas through Village Dairy Co-
operative Societies. Similarly, camps are organized in Amul Dairy Campus
wherein employees and their family members join in donating blood. In
addition, Amul organizes donation of blood on emergency. Amul has made a
trend in donating blood to the society.

17
 D. Dairy Demonstration Farm:

As part of Amul’s continuous effort to improve the socio-economic

conditions and livelihood of dairy farmers, Amul has come out with various
schemes to increase cattle holding per farmer thereby their income.

A Dairy Demonstration Farm (DDF) has been set up at Mogar to

demonstrate scientific methods of dairy farming. The project envisages
encouraging the farmers to use high yielding animals and modern aids to
increase milk production.

The Union provides technical support to milk producers on Scientific

Animal Husbandry practices and also facilitates loan disbursement from banks
to the needy by guaranteeing the loan repayment on behalf of farmers. The
Dairy Demonstration Farm is generating overwhelming interest in milk
producer members because of its success and viability. So far, under various
schemes, thousands of farmers are covered to increase the cattle holding size
from small to medium size.

E. Amul Scholar:

Amul Scholarships: To encourage outstanding children of farmers in

pursuing higher studies Amul introduced scholarship schemes in 1992. The
children are given scholarships for pursing Diploma, Graduation, Post-
Graduation and Doctorate. Every year the outstanding children are identified
from the villages and scholarships are provided to fulfil their dream of
achieving academic excellence. This effort has motivated greatly children to
excel in their studies and spread education in rural areas.

Amul Scholar Felicitation Programme: Annually Amul felicitate

outstanding children of employees who have secured highest marks in 10th,

18
12th standards and Gold Medallist in graduation. Amul Scholars’ Felicitation
Programme was initiated in 2004 and has facilitated many outstanding students
of Amul family.

Amul Vidya Shree & Vidya Bhushan: Amul’s vision is to see an

educated, talented and strong youth in a developed India of the future and
thereby contribute towards nation building. We at Amul believe that the sound
education of its youth is the foundation of every state. Hence it is the most basic
constituent for a developing nation like ours.

The Awards recognize the academic brilliance of Class 10th and 12th top
merit rankers across India and the quality of education and guidance imparted
by the schools they study in and thereby encourage the spirit of enlightenment
among today’s youth. In the first year of the Award Foundation, Amul honoured
500 students in Gujarat and other parts of India. In the second year it
acknowledged further 2267 students across schools in India. Moving ahead

19
 It is India’s first of its kind award that recognizes and rewards brilliant
minds of India. By winning this award, not only the student gets recognized, but
it also helps the schools to enhance their image as an academy that imparts
quality education, worth emulating by others.

F. Rural Sanitation Campaign:

Amul Dairy has launched a novel scheme for total rural sanitation and set
a target for itself whereby not a single milk producer will attend to nature’s call
in the open. The Dairy with the support of District Rural Development Agency
(DRDA) will provide interest free loans to its milk producers in Anand and
Kheda districts to set up ‘pucca’ toilet blocks, which will not only help women
milk producers avoid embarrassment but will also ensure hygiene.

‘In five years’ time, dairy wishes to achieve the target of providing 100
per cent toilet facilities in all villages where Amul has a milk society. The
mission is not just about bringing a cultural change by imbibing good habits

mong milk producers but also targeted towards encouraging hygienic practices
in the milk supply chain.

20
 Review On Litrature

Patel and Shah (2018) analyzed Amul's contributions to rural development, noting
that the company provides training programs, veterinary care, and infrastructure
support. These initiatives have helped increase milk production and improve the
economic conditions of farmers.

Rao (2019) highlighted Amul’s efforts in healthcare and education. The study
mentioned that Amul organizes health camps, nutrition awareness drives, and
provides scholarships to children of milk producers, thereby improving the quality
of life in villages.

Joshi and Mehta (2020) emphasized Amul’s commitment to environmental

sustainability through initiatives such as the “Amul Green” campaign. These include
tree plantation drives, reduction of plastic usage, and investment in renewable
energy sources.

Kumar and Verma (2021) explored consumer awareness and perception of CSR
activities. Their study revealed that consumers trust and prefer Amul due to its
genuine efforts in social welfare, transparency in operations, and active involvement
in rural upliftment.

Singh (2022) studied the transparency of Amul’s CSR reporting. The research found
that Amul regularly publishes CSR updates through annual reports, websites, and
social media, demonstrating accountability and effective stakeholder
communication.

21
 Research Methodology

Research Problem:

"To examine the effectiveness and impact of Amul’s Corporate Social

Responsibility (CSR) activities on rural development, farmer welfare, and
environmental sustainability."

To study how Amul’s CSR activities help rural people, support farmers, and
protect the environment

Research Objective:

 To examine the perception of Amul about the philosophy of social

responsibility of business
 The study is being conducted to investigate the Corporate social
responsibility activities of AMUL India.
 To know the people aware about the csr activities of amul.
 To know the impact of csr activities on socities.
 Gathering data on Amul's CSR efforts related to tree planting

22
Sources of Data

Primary Sources:
The primary data was collected through questionnaires. They were filled using the
scheduled method of data collection by the researcher.
Primary data is the kind of data that is collected directly from the data source
without going through any existing sources.
Primary data collected through
 Surveys

 Questionnaires

Secondary Sources:

The secondary sources were used for collecting information regarding the
sample; they were however not used for analysis.
Secondary Data means the data that has been already collected by the researcher
and it’s readily available from the other sources. Such data are less expensive
consists of published data collected through
 Books

 websites

 news papers

Data interpretation: Data interpretation is done by using statistical technique

like Pie diagram.
Research Instruments: Questionnaire Design: Questions used like Likert
scales, multiple choice, and open-ended questions in questionnaire.

23
Questionnaire through social media, it falls under Non-Probability Sampling
methods because respondents are self-selected and not randomly chosen. The
specific types include:

1. Convenience Sampling – collecting responses from those who are easily

accessible (e.g., people who see your survey on Facebook, Instagram, or
WhatsApp and choose to respond).

Sample Size

The sample size is an important feature of any empirical study in which the goal is
to make inferences about a population from a sample. Sample size is 19

Questionnaire design

The questionnaire considered of 8 questions which was checked by the guide

There are two types of questions open ended and close ended questions. For this
study I have prepared closed ended questionnaire as it will be easier to study and
analyze the responses when compared to the open ended questions.
With utmost efforts and care multiple choices questions were framed and posted
on Google forms. The participants were sent link of the questionnaire to be filled
online through various social media platforms. The questionnaire was designed in
such a way that people can fill out the questionnaire honestly

24
Data Analysis and Interpretation:
The data collected were not easily understandable, so I like to analyse the
collected data in a systematic manner and interpreted with simple method.

The analysis and interpretation of the data involves the analysing of the
collected data and interpretation it with pictorial representation such as bar
charts, pie charts and other.
The following results were found out from the study:

1. Age:

A. Below 18

B. 18–25

C. 26–35

D. 36–50

E. Above 50

Age

Below 18 18-25 26-35 36-50 above 50

Options % Of Responded
Below 18 5.3%
18-25 57.9%
26-35 36.8%
36-50 0%
Above 50 0%

25
2. Gender?
a) Male
b) Female
c) Other

Gender

Male Female other

Response % Of Responded

Male 78.9%

Female 21.1%

other 0%

26
 3. Occupation ?
a) Student
b) Employed
c) Self-employed
d) Homemaker
e) Retired

occupation

Student Employed Self-Emloyed Homemaker Retired

Factors % Of Responded

Student 47.4%

Employed 42.1%

Self-employed 5.3%

Homemaker 5.3%

Retired 0%

27
 4. Are you aware that Amul conducts CSR activities?
a) Yes
b) No

Are you aware that amul conducts csr Acivities?

YES NO

Responded % Of Responded

Yes 89.5%

No 10.5%

28
5. How did you come to know about Amul's CSR work?

a. TV/Radio
b .Newspapers
c .Social Media
d .Company Website
e. Word of Mouth

How did you come to know about Amul's csr work?

Tv/Radio NewsPaper Social Media Company Website word of mouth

Responded % Of Responded
TV/Radio 15.8%
Newspapers 15.8%
Social Media 26.3%
Company webside 26.3%
Word Of Mouth 15.8%

29
6. Which CSR areas of Amul are you familiar with?
a. Rural Development
b. Women Empowerment
c. Animal Welfare
d. Environmental Sustainability
e. Education
f. Farmer Welfare

Which CSR areas of Amul are you familiar with?

Rural Development Women Development Animal Welfare

Environment Sustainability Education Farmer Welfare

Response % Of Responded
26.3%
Rural Development

0%
Women Empowerment

15.8%
Animal Welfare

21.1%
Environmental Sustainability

Education 21.1%
Farmer Welfare 15.8%

30
7. How would you rate Amul's efforts in CSR on a scale of 1 to 5?

a. Very Poor
b. Poor
c. Average
d. Good
e. Excellent

How would you rate Amul's efforts in CSR on a scale of 1

to 5?

Very Poor Poor Average Good Excellent

Response % Of Responded
0%
Very Poor

Poor 5.3%
Average 15.8%
47.4%
Good

31.6%
Excellent

31
 8. Do you think Amul’s CSR activities have a positive impact on society?

a. Yes
b. No
c. Not sure

Do you think amul's csr activities have a positive Impact on

Society?

Yes No Not sure

Response % Of Responded
Yes 78.9%

No 5.3%

Not sure 15.8%

32
FINDINGS

Depending on their requirements, each organisation has an own definition of CSR.

And Amul follows suit by engaging in numerous CSR initiatives across various
fields and having an impact.

In total respodents ,10.5% people are not aware about amul’s csr activities. Most of
the peoples know amul,s csr activities through the social media and company
website .most of the people thinks that amul’s csr activities has a positive impact on
today’s society.

Most of the people are rated good and excellent for the amul efforts towards csr .

Concerning encouraging high-quality English language and digital education,

economic growth and social entrepreneurship, environmental preservation and
climate change, and empowering schoolboys, girls, and women through these
subjects.

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 Limitations
1. Limited Awareness

some people are not fully aware of the CSR work Amul is doing, especially
in urban areas.

2. Focus Mainly on Rural Areas

Most of Amul’s CSR activities are focused on villages, so urban social issues
may get less attention.

3. Lack of Public Reporting

Detailed information about their CSR projects is not always shared clearly
with the public.

4. Environmental Challenges
While Amul is trying to be eco-friendly, more can be done to reduce plastic
use and promote green practices.

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Suggestions:

 Share CSR reports publicly and promote them through social media and
other channels to increase public awareness and trust.Allocating finance
for treating CSR as an investment from which returns are expected.
 Amul should engage its staff by incorporating CSR practises into the
workplace; doing so will increase productivity and retain staff members
around for a longer period of time.
 Amul can place a strong emphasis on CSR initiatives for their employees,
creating a happier and healthier work environment.
 Launch campaigns, competitions, and internship opportunities for
students to create awareness about agriculture, sustainability, and ethical
business.

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 Conclusion

CSR can help companies get attention, enhance their public image, or lessen the
negative effects of their industrial operations This essay's goals are to assess the
Amul story, pinpoint the CSR initiatives that have contributed to the company's
success, and ascertain how branding has helped to Amul's amazing growth.
Amul’s CSR activities reflect its strong commitment to social and rural
development. By focusing on areas like farmer welfare, women empowerment,
education, healthcare, and environmental sustainability, Amul has made a positive
impact on society. Overall, Amul’s CSR efforts contribute meaningfully to the
nation’s growth and well-being.

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 Bibliography
Books:
 Corporate Social Responsibility: Balancing Tomorrow's Sustainability
and Today's Profitability (Author: David E. Hawkins)
 Corporate Social Responsibility: Doing the Most Good for Your
Company and Your Cause (Author: Philip Kotler)

Websites:

 www.indiacsr.in
 www.amuldairy.com
 www.google.com
 www.wikkepedia.com

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