ANALYSIS OF SALES PROCESS AND OPERATIONS OF RETAIL

BRANCH BANKING SYSTEM IN AXIS BANK SARVANAMPATTI

BRANCH

Summer Internship Project report submitted in partial fulfilment of the

requirement for MBA program of IFHE

by
G. SAI MAHARAJ
Enrolment Number: 24BSOCBL0355
SIP Company: AXIS BANK

Under the Supervision of:

Dr. Bharathi S Gopal Name of the corporate mentor: ASKAR

Associate Dean & Dy.ACO Designation: Branch Head Operation
Icfai Business School Bangalore Company Name: Axis Bank
Off-campus centre of IFHE

May 2025
 ANALYSIS OF SALES PROCESS AND OPERATIONS OF RETAIL
BRANCH BANKING SYSTEM IN AXIS BANK SARVANAMPATTI
BRANCH

Summer Internship Project report submitted in partial fulfilment of the

requirement for MBA program of IFHE

By
G. SAI MAHARAJ
Enrolment Number: 24BSOCBL0355
SIP Company: AXIS BANK

Under the Supervision of:

Dr. Bharathi S Gopal Name of the corporate mentor: ASKAR

Associate Dean & Dy.ACO Designation: Branch Head Operation
Icfai Business School Bangalore Company Name: Axis Bank
Off-campus centre of IFHE

May 2025
 DECLARATION

I hereby declare that this SIP report submitted to IBS Bangalore, the
Off-campus centre of IFHE, in partial fulfilment of the requirements of
MBA program, is original and is developed by me. I hereby declare
that the project report titled, “Analysis of sales process and operation of
retail branch banking system in Axis Bank Sarvanampatti branch” is
written and submitted by me under the guidance of Dr. Bharathi S
Gopal and Mr. Askar I am very thankful to both for helping me
complete project successfully.

I hereby confirm the originality of the work and that there is no

plagiarism in any part of the report.

Place: Bengaluru Signature:

Date: 15.04.2025 Your name: G. Sai Maharaj
Enrol No. 24BSCOCBL0355

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 CERTIFICATE

This is to certify that the thesis submitted by your name (Enrol. No.),
titled “ANALYSIS OF SALES PROCESS AND OPERATIONS OF RETAIL
BRANCH BANKING SYSTEM IN AXIS BANK SARVANAMPATTI
BRANCH” is a record of the summer internship project carried out

during the February to May 2023 under our supervision.

This SIP report has not formed the basis for the award of any degree,
and we hereby confirm the originality of the work and that there is no
plagiarism in any part of the report.

Place: Bengaluru Signature of the Faculty Guide

Date: ………………… Dr. Bharathi S Gopal

Date: ………………… Signature of the Company Guide

Name of the company guide

iii
 ACKNOWLEDGEMENT

Write in 2/3 paragraphs, not more than this page. All line spacing, font
and size is set. You just need to type.

YOUR NAME IN UPPER CASE

iv
 EXECUTIVE SUMMARY

Write an executive summary in not more than 2 pages. The

details of things to be covered is mentioned in SIP handbook. Do not
change the font or any formatting settings. Just type and edit.

v
 .

TABLE OF CONTENTS

CHAPTER PAGE
TITLE
NO. NO.

LIST OF TABLES xiii

LIST OF FIGURES xvi
LIST OF SYMBOLS AND ABBREVIATIONS xvii
vi
CHAPTER PAGE
TITLE
NO. NO.

1 INTRODUCTION 1
1.1 4
1.2 7
1.3 8
1.4 9
2 CONCEPTUAL BACKGROUND 19
2.1 19
2.2 28
31
3 PROJECT DESIGN & METHODOLOGY 48
3.1 48
3.2 50
50
51
3.3 52
4 FINDINGS & SUGGESTIONS 63
4.1 64
64
66
67
67
4.2 71

5 CONCLUSION 115
5.1 115
5.2 117
vii
CHAPTER PAGE
TITLE
NO. NO.
REFERENCES 145

viii
 LIST OF TABLES

TABLE PAGE
TITLE
NO. NO.
3.1 Scales Adopted from Earlier Research 54
3.2 Reliability Coefficient of Pilot Study 56
3.3 3 is the chapter number and 1, 2 is the table
number. Above is an example 60

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 TABLE PAGE
TITLE
NO. NO.

LIST OF FIGURES

FIGURE PAGE
TITLE
NO. NO.
1.1 Celebrity Brand Value 5
1.2 Celebrity Brand Value-Sports Stars
6
1.3 Celebrity Brand Value – Male and Female
7
1.4 Types of Social Change
14
Please note in 1.1, 1.2…. 1 refers to chapter number, 1, 2
refer to the figure number in that chapter. Above is an
example

x
xi
LIST OF SYMBOLS AND ABBREVIATIONS

AGFI Adjusted Goodness of Fit

ASC Attitude towards Social Cause
AMOS Analysis of Moment Structures
Must be
added the
way it is
shown
above.
If there
are no
symbols,
delete this
page.

xii
xiii
 CHAPTER 1

INTRODUCTION

Write a brief about the project. About a page.

1.1 EIC ANALYSIS

In a few lines explain what is EIC Analysis.

1.1.1 Economy Analysis

Here you must write a note on macroeconomic factors prevailing in

2023 or late 2022 with predictions for 2023.

1.1.2 Industry Analysis

Industry Background

Here one must cover the industry details, growth forecast or any other data.
You can use multiple sources. No copy and paste.

Porter’s Five Forces Framework

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 Write a detailed analysis of Porter’s Five Forces Framework for the
industry of your company. You can include a short note with diagram of this
model. You must apply this model for the industry of your company and
conclude which of the forces are strong or moderate of weak. You must also
give your opinion if the industry is attractive.

Competitor Analysis

Write a detailed note on the various competitors for your SIP

company. In short, for each company, explain its strength areas, revenue,
profit and any other data, if available.

1.1.3 Company Analysis

Covber the following:

Company profile to be written in third person. Do no copy paste

from website or any other source.
SWOT Analysis

Business Model

Organization Structure

Products and Services

KSFs

15
 CHAPTER 2

CONCEPTUAL BACKGROUND

In this chapter, the student must write the concepts related to the
project. If one is doing digital marketing SIP, then topics like SEO, Social
Media Marketing or any activity done by the student must be theoretically
explained. Refer good sources, text books and mention in the References. Do
not copy and paste. Write in your ow words. Those doing sales, can write
about sales funnel, channel sales, dealers and distributors. Students doing
ESG research can write about ESG as a background. All students must write
in own words.

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 CHAPTER 3

PROJECT DESIGN & METHODOLOGY

In this chapter write the objectives, methodology and work done till
date.

3.1 PROJECT OBJECTIVES

Write down the objectives that were submitted in the earlier reports.

3.2 METHODOLOGY

It means how did you go about doing the project. Give a detailed
description of the steps followed.

3.3 WORK DONE

For each objective, explain what was done in detail.

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 CHAPTER 4

FINDINGS & SUGGESTIONS

In first paragraph, explain what you did in the project in short

4.1 FINDINGS

Findings means what was actually discovered while doing the

project. These are factual. For example, 40% of companies use sustainability
reporting, 10% of respondents were male, 80 crs of brand’s products were
undistributed and so on. Do not write your observations and opinions here.

4.2 SUGGESTIONS

For each finding you have listed above explain what you suggest to improve
the current situation. Here you can also list your observations and give
opinions. Always remember, whatever suggestion you give must increase
revenue, increase profits and/or decrease costs.

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 CHAPTER 5

CONCLUSION

Write a brief about the project, what you did and your major findings
and suggestions. 2-3 paragraphs

5.1 LIMITATIONS

You must list and explain the limitations of your study. Each
limitation must be explain how if it was not present, you study could have
been better.

5.2 LEARNING

Divide this section into technical learnings and other learnings

In technical learnings, explain from the SIP what you have learnt. In
Other

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 REFERENCES

PLEASE SEE THE FORMAT OF MENTIONING

REFERNCES. FIRST, IS FOR A HYPERLINK,
SECOND FOR A JOURNAL ARTICLE, AND
THIRD FOR A TEXT BOOK

Jain, A. (2019). Evolution of celebrity endorsements in India.

Retrieved from
https://www.duffandphelps.com/insights/publications/valuation/
celebrityendorsementsindia?
utm_source=Mondaq&utm_medium=syndication&utm_campaign=Lin
kedIn-integration

Agrawal, J., & Kamakura, W. A. (1995). The economic worth of celebrity

endorsers: An event study analysis. Journal of Marketing, 59(3), 56.
doi:10.2307/1252119

Allen, M. J., & Yen, W. M. (1979). Introduction to measurement theory.

Wadsworth Publishing Company.

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 QUESTIONNAIRE
If you have used any questionnaire, copy paste the document here.

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