Acknowledgement

I wish to express my sincerely gratitude to Miss.Ahalya, our Business Intelligence subject lecture for
providing me an opportunity to do my Project and assignment, which also helped me in doing a lot of
research I came to know about new things.

I would like to express my special thanks of gratitude to all lectures as well as our General Manager and IDM
Eastern campus, who gave this great opportunity and supported me on this project. I am thankful to them. I
would also like to thank God, my parents, guardians and friends who help me a lot in finalizing this project
within limited period.

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Contents
Acknowledgement ....................................................................................................................................... 8
Table of figures ......................................................................................................................................... 10
Introduction ............................................................................................................................................... 11
Part – 01 .................................................................................................................................................... 12
LO-02 Compare the tools and technologies associated with business intelligence functionality ............. 12
The types of support available for business decision-making at varying level within an organization ..... 12
Justify the examples, the key features of business intelligence functionality........................................... 13
Key Business Intelligence Features .................................................................................................... 13
Key Survey Intelligence ..................................................................................................................... 15
BI Software development methods .................................................................................................... 16
Other Needs of BI software Buyers .................................................................................................... 17
Summary ........................................................................................................................................... 17
Compare and contrast a range of information systems and technologies that can be used to support
organizations ......................................................................................................................................... 18
1. Pyramid Diagram of Organizational levels and information requirements ................................ 18
2. Transaction Processing System (TPS) ...................................................................................... 19
3. Management Information System (MIS) .................................................................................. 19
4. Decision Support System (DSS) .............................................................................................. 20
5. Artificial intelligence techniques in business ............................................................................ 21
6. Online Analytical Processing (OLAP) ..................................................................................... 21
Part – 02 .................................................................................................................................................... 21
LO-03 Presentation about Demonstrate the use of business intelligence tools and technologies ............. 21
Part – 03 .................................................................................................................................................... 34
LO-04 Discuss the impact of business intelligence tools and technologies for effective decision-making
purposes and the legal/regulatory context in which they are used ........................................................... 34
Discuss how business intelligence tools can contribute to effective decision-making ............................. 34
Explore the legal issues involved in the secure exploitation of business intelligence tools. ..................... 35
Using BI in the legal sector ................................................................................................................ 35
Conduct research to identify specific examples of organizations that have used business intelligence tools
to enhance or improve operations. ......................................................................................................... 36

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 1. Coca-Cola Bottling Company maximized operational efficiency.............................................. 36
2. Des Moines Public Schools identifies and helps at-risk students .............................................. 37
Evaluate how organizations could use business intelligence to extend their target audience and make them
more competitive within the market, taking security legislation into consideration................................. 38
Conclusion ................................................................................................................................................ 40
References ................................................................................................................................................. 40

Table of figures
FIGURE 1: DECISION MAKING ..................................................................................................................................................... 12
FIGURE 2: FEATURES OF BUSINESS INTELLIGENCE FUNCTIONALITY .............................................................................................. 13
FIGURE 3: THE TOP BI FEATURES BYERS WANT IN 2018 ............................................................................................................... 15
FIGURE 4: BI SOFTWARE DEVELOPMENT METHODS ..................................................................................................................... 16
FIGURE 5: DIFFERENT LEVELS OF A TYPICAL ORGANIZATION ....................................................................................................... 18
FIGURE 6: COVER SLIDE ............................................................................................................................................................. 21
FIGURE 7: CONTENT SLIDE ......................................................................................................................................................... 22
FIGURE 8: INTRODUCTION SLIDE ................................................................................................................................................. 22
FIGURE 9: SLIDE 4 ..................................................................................................................................................................... 23
FIGURE 10: SLIDE 5 ................................................................................................................................................................... 23
FIGURE 11: SLIDE 6 ................................................................................................................................................................... 24
FIGURE 12: SLIDE 7 ................................................................................................................................................................... 24
FIGURE 13: SLIDE 8 ................................................................................................................................................................... 25
FIGURE 14: SLIDE 9 ................................................................................................................................................................... 25
FIGURE 15: SLIDE 10 ................................................................................................................................................................. 26
FIGURE 16: SLIDE 11 ................................................................................................................................................................. 26
FIGURE 17: SLIDE 13 ................................................................................................................................................................. 27
FIGURE 18: SLIDE 12 ................................................................................................................................................................. 27
FIGURE 19: SLIDE 14 ................................................................................................................................................................. 28
FIGURE 20: SLIDE 15 ................................................................................................................................................................. 28
FIGURE 21: SLIDE 16 ................................................................................................................................................................. 29
FIGURE 22: SLIDE 17 ................................................................................................................................................................. 29
FIGURE 23: SLIDE 19 ................................................................................................................................................................. 30
FIGURE 24: SLIDE 18 ................................................................................................................................................................. 30
FIGURE 25: SLIDE 21 ................................................................................................................................................................. 31
FIGURE 26: SLIDE 20 ................................................................................................................................................................. 31
FIGURE 27: SLIDE 22 ................................................................................................................................................................. 32
FIGURE 28: SLIDE 23 ................................................................................................................................................................. 32
FIGURE 29: SLIDE 24 ................................................................................................................................................................. 33
FIGURE 30: SLIDE 25 ................................................................................................................................................................. 33
FIGURE 31: BUSINESSES MAKE DECISIONS WITH BI ..................................................................................................................... 34
FIGURE 32: BUSINESS INTELLIGENCE (BI) IN THE LEGAL SECTOR ................................................................................................. 35
FIGURE 33: STRATEGIC ACTION FOR COCO-COLA COMPANY ........................................................................................................ 36
FIGURE 34: DES MOINES PUBLIC SCHOOL DISTRICT IMPROVES INTERVENTION PROGRAMS ........................................................... 37
FIGURE 35: BI STRATEGY .......................................................................................................................................................... 38

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Introduction

Related data or information is an important aspect of the business process. It acts as a driving force to develop
an effective problem solving and decision making process. With the advancement of technology, the business
intelligence system has evolved over the years. Various concepts such as data processing, data quality, data
integration and other management application will be mentioned in the study.

This statement will introduce different techniques, tools and technologies to obtain and process data as
required by the company. The impact of the business intelligence system on organizational decision making
will be analyzed. Apart from this, it will discuss the importance of business intelligence and the use of
different techniques and tools in ground operations.

In this statement include a presentation, about Business intelligence, The tools of Business intelligence, why
use business intelligence tools, Techniques associated with Business intelligence, Design a business
intelligence tool, application or interface that can perform a specific task to support problem-solving or
decision-making at an advanced level, Customize the design to ensure that it is user-friendly and has a
functional interface, Provide a critical review of the design in terms of how it meets a specific user or business
requirement and identify what customization has been integrated into the design.

As business intelligence has evolved from technologies such as decision support systems (DSS) to include
tools and methods associated with data mining, data integration, data quality and data warehousing in
conjunction with other information management systems and applications, Unilever organization asked to
know about the business intelligence tools for effective decision making to handle their business functions
effectively and finally to achieve their expected goals. Therefore this evaluation report will help to educate
them.

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Part – 01

LO-02 Compare the tools and technologies associated with business intelligence
functionality

The types of support available for business decision-making at varying level within an
organization

Leaders face decisions on a daily basis. They need to

make decisions at the right time and make sure to look at
them. They are responsible for the decisions they make as
to whether the truth of the consequences is good or less
than good. Strong leaders are also recovering quickly
from the revolt of poor decisions. They think it is a step
towards learning and cultivating a decision, not to get
caught up in self-pity or failure.
One way to avoid conflict in decision making is to assure
your staff understands the five levels of decision making.
(Jacoby, Dec 20, 2017 )
Figure 1: Decision making

Level One: The Leader Alone Decides.

It is used in situations where immediate action must be compliant and without hesitation. This is when the
leader is in the best position because of the clarity of knowledge to make decisions.

Level Two: The Leader Makes the Decision with Input from Key Individuals or Stakeholders.
Input from others helps by providing information to cover blind spots so the leader can better understand the
depth of the problem to be determined. Moreover, making a decision without the vital intelligence of these
people would be a foolish decision. However, once announced, the leader reserves the right to make
independent decisions.

Level Three: The Leader Builds Consensus with Input from a Subgroup, but the Leader Has Final Say.
At this level, the leader can call an expert panel or subcommittee and make recommendations on behalf of
the entire team or organization. The small group has representative knowledge. The Chairman decides once
the recommendations have been reviewed.

Level Four: The Whole Group Votes on a Decision OR the Decision Is Delegated to Someone Else.
As ideas are so hard to reconcile, there are appropriate times when the whole team has to weigh a decision.
The discussion clarifies the issues so that a referendum can be held and the decision implemented. Or, the

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authority and responsibility certainly varies from the leader reviewing the decision, but does not change it.
Instead, the leader uses the decision as an opportunity for growth.

Level Five: True Consensus.

The leader completely hands over the decision to a group and becomes one of many. Discusses, understands
and decides on behalf of the team. Gathering a consensus is an act that should not be rushed, because this
means that a compromise must be reached until everyone agrees to live with the end.
Strong leaders are interested in all levels of the decision-making process. To be most effective at all levels,
leaders need to be fully transparent about what level they are using and why.
(Jacoby, Dec 20, 2017 )

Justify the examples, the key features of business intelligence functionality

The Unilever system is in the market for BI software,

so it is important to know the essential business
intelligence features to look for. Here is a
recommended list of 10 key features of business
intelligence tools that will help any company improve
their business strategies. Here, insights into the most
important aspects of business intelligence applications
that companies prefer, based on research gathered from
Figure 2: Features of business intelligence
research with real business intelligence software buyers. (Alainia, 2020) functionality

Key Business Intelligence Features

The most important business intelligence features include:

1. Ranking Reports
Ranking reports allow you to easily see the best and worst performance aspects of your business, from
products to marketing campaigns to sellers.

2. What-If Analysis
If you are interested in how future results will affect your business, you can run a “what-if” analysis using
past data to predict potential impacts. What tools for potential analysis provide an objective view of the risks
and rewards at each possible end, and allow for better planning for the future.

3. Executive Dashboards
Executive dashboards provide your company leaders with a real-time overview of your business in the form
of maps, charts, summaries and other information reports. They allow your company executives to make
better, faster and better decisions.

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4. Interactive Reports
Interactive reports allow users to compress largely collected data into a variety of possible scenarios. Users
can take advantage of features such as statistical analysis and regression to identify trends, discrepancies and
aliens in the data.

5. Geospatial Mapping
Applications that use location intelligence can take information and turn it into graphical and graphical
representations, making your geographic data easier. At a glance, it is much easier to determine which areas
perform better than others - which areas need specific attention.

6. Operational Reports
At the end of each day, business intelligence features like these can give your company executives a
comprehensive summary of everyday events and provide them with the information they need to make
important decisions.

7. Pivot Tables
Pivot tables can automatically extract significant features from a large, confusing data. They can perform
calculations such as sorting, counting or averaging data stored in one table, and show concise results in another
table. Pivot tables are essential tools for analyzing information and detecting hidden trends.

8. Ad-Hoc Reports
Instead of burdening your IT department with requests for detailed reports, provisional reports are one of the
many key features of BI that allow your non-technical end users to create their own reports on the fly. Users
can select the elements they want to include in the report by emphasizing only the features that are relevant
to their question.

9. User-Specific Security
If you need to restrict access to certain users for specific datasets, your BI tool will allow you to customize
your BI features and applications for individuals or groups of users. Some solutions provide user-specific data
sources where an application uses an application from different data sources.

10. Open Integration

Smart BI platforms can access not only your company's own data, but also information from email, social
media, websites and more. For example, instead of providing only your internal sales data, your BI site may
come up with that information with reviews and comments about your products. (Alainia, 2020)

To pull from multiple data formats and multiple applications, it is important that your PI platform is able to
integrate as many different types of data as possible under one roof, seamlessly combining formats of different
information into one passive statement. Match these important BI software features into BI requirements
template to make sure research and choose the best BI site for Unilever organization.

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Key Survey Intelligence
 Advanced analytics features are generally not considered current requirements.
 The basic features are very desirable and the dashboarding is the most ment ioned feature.
 Most buyers do not have a deployment method preference.

Based on the responses of more than 600 business representatives, Analysis has compiled a list of the best
features that business intelligence software buyers are looking for in 2018. Respondents represented a variety
of professions. Their answers provided us with data on the features that marketers want for a business
intelligence system. (Alainia, 2020)

Based on the following chart, the top BI features byers want in 2018 (Figure 2)-Basic features are the most
desired, with dashboarding being the most-mentioned feature. Therefore, Unilever organization also can be
take this feature. Advanced Analytics features are generally facilities, not requirements. The basic features
are very desirable. (Alainia, 2020)

Figure 3: The top BI features byers want in 2018

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Of this survey respondents, 90 percent named dashboarding a key feature when searching for business
intelligence software. The need to view data visualization and other important information in a centralized
location is important. (Alainia, 2020)

The general motivation behind purchasing BI software is often the need to process and organize the data in
an easily digestible format. Dashboards cater to this need for simplified data presentation, so it is a
requirement of the majority of buyers. Therefore, Unilever organization can also keep this feature in mind
when buy their BI Software.

BI Software development methods

Figure 4: BI Software development methods

Deployment options of survey respondents were high on the fence, with 69 percent saying they were open to
both deployment methods. Of those respondents, 10 percent preferred cloud-based deployment (although not
yet determined) and an equal number of buyers preferred to use it in advance. (Alainia, 2020)

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23% of buyers who decided on a development system said they prefer the cloud-development system as a
cloud-deployable option. Demonstrates willingness to use in advance, compared to 8 percent. Respondents
cited cost, existing infrastructure, data and level of security (especially government and HIPAA regulations)
as factors to consider when determining a deployment system. (Alainia, 2020)

The uncertainty found in deployment-centered responses may be another awareness problem because many
buyers do not support either method and are not sure about the benefits of one method over another.
The idea of adopting a “hybrid” model was mentioned in two-line responses, which expressed interest in both
development methods, demonstrating buyers ’attraction to both virtues. (Alainia, 2020)

According to the chart above, it would be better for Unilever organization to have cloud-based deployment
when purchasing their BI software.

Other Needs of BI software Buyers

Some other key features identified by survey respondents include the database, of which five percent of buyers
identify the option for the feature, drag-and-drop functions at two percent and AI/machine learning at one
percent. Many respondents wanted an embeddable system, with 23 percent expressing interest in the ability
to integrate with programs such as Microsoft Office, Workday, QuickBooks, Salesforce, Hadoop and Google
Analytics. (Alainia, 2020)

Mobile capabilities, sharing capability and preference for employee self-service outweighed themes. Four
percent of buyers said they prefer the mobile system. One percent expressed the need to share statements. The
terms "self-service", "user-friendly" or "ease of use" were found in 28 percent of responses. (Alainia, 2020)

When Unilever organization purchasing their BI software, it is good that is also focusing on the mentioned
above needs.

Summary

Overall, most of the respondents prefer basic functions from their business intelligence software - dashboards,
visualization and reporting. But many buyers have expressed interest in more advanced analytical skills, e.g.
predictive analysis, data mining, ETL, OLAP and drill-down functions. The needs of the buyers generally
appear to be basic, or the conflict may be based on awareness. Buyers are likely to call everyone who looks
appropriate, if there are only a few. When Unilever organization purchasing or developing their BI software,
it is good that is also consider on the mentioned above needs on this statement. (Alainia, 2020)

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Compare and contrast a range of information systems and technologies that can be used
to support organizations

A typical organizations divided into operational, middle, and upper level. Information requirements for users
vary at each level. To that end, there are many information systems that support every level in an organization.
( Guru99, 2020 )

This report examines the different types of information systems, the organizational levels of those who use
them, and the characteristics of the specific information system.
This will help you to learn different types of information.

1. Pyramid Diagram of Organizational levels and information requirements

Understanding the different levels of an organization is essential to understanding the information needed by
users operating at their respective levels. The following diagram illustrates the different levels of a typical
organization. ( Guru99, 2020 )

Figure 5: Different levels of a typical organization

Operational management level

Operational level is the interest in making the day-to-day business transactions of the company.

Examples of users of this level of management include cashiers at the sales point, bank tellers, nurses at a
hospital, and customer care staff.

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Users in this level of usage will make structured decisions. This means that they have defined the rules that
guide them when making decisions. ( Guru99, 2020 )

Tactical Management Level

This organizational level is dominated by mid-level managers, department heads, and supervisors. Users at
this level generally oversee users' activities at the functional management level. Tactical users make semi-
structured decisions. The results are based on partially set guidelines and judgment calls. ( Guru99, 2020 )

Strategic Management Level

This is the most senior level in an organization. Users at this level will make not configured decisions. Senior
level managers are concerned with the long-term planning of the organization. Tactical managers use
information from external data to guide them when making unstructured decisions. ( Guru99, 2020 )

2. Transaction Processing System (TPS)

Transaction processing systems are used to record the company’s day-to-day business transactions. They are
used by users at the functional management level. The main purpose of a transaction processing system is to
answer routine questions such as;
 How are printers sold today?
 How much inventory do we have?
 What is the outstanding amount to Peter?

By recording daily business transactions, the TPS system provides timely answers to the above questions.
 Decisions made by operational managers are routine and highly structured.
 The information generated from the transaction processing system is very detailed.

Examples of transaction processing systems are as follows;

 Point of Sale Systems – records daily sales
 Payroll systems – processing employee’s salary, loans management, etc.
 Stock Control systems – keeping track of inventory levels
 Airline booking systems – flights booking management

( Guru99, 2020 )

3. Management Information System (MIS)

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Management Information Systems (MIS) are used by tactical managers to monitor the current performance
status of the company. Output from a transaction processing system is used as input to a management
information system.

Examples of management information systems are as follows;

 Sales management systems – they get input from the point of sale system
 Budgeting systems – gives an overview of how much money is spent within the organization for the
short and long terms.
 Human resource management system – overall welfare of the employees, staff turnover, etc.

Tactical managers are responsible for semi-structured decision making. MIS systems provide the information
needed to make a structured decision and, based on the experience of tactical managers, make judgment calls,
i.e. predict how many items or inventories will be ordered in the second quarter based on first-quarter sales.
( Guru99, 2020 )

4. Decision Support System (DSS)

Decision support systems are used by senior management to make non-routine decisions. Result support
systems use input from internal systems (transaction processing systems and management information
systems) and external systems. ( Guru99, 2020 )

The main purpose of decision-making support systems is to provide solutions to unique and frequently
changing problems. Result support systems answer questions such as;
 What is the impact of doubling the production volume in the factory on the performance of the
employees?
 What happens to our sales if a new competitor enters the market?

Decision support systems use sophisticated mathematical models and statistical techniques (such as
probability, predictive modeling) to deliver solutions, and they are highly interactive.

Examples of decision support systems as follows;

 Financial planning systems –The aim is to find the optimal way to reach the goal. For example, the
net profit for a business is calculated using the formula of wholesale sales (commodity price + costs).
A financial planning system allows senior executives to ask questions, adjust values for wholesale,
commodity prices, etc. and find the most optimal way to see the outcome and net profit of the decision.

 Bank loan management systems –It is used to verify the loan applicant's debt and to predict the
likelihood of debt recovery.
( Guru99, 2020 )

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 5. Artificial intelligence techniques in business

Artificial intelligence systems reflect human expertise in identifying patterns in large data sets. Companies
like Amazon, Facebook and Google use artificial intelligence techniques to identify the data that is most
relevant to you. These techniques have greatly helped these companies to become more successful because
they are able to provide value to their customers. ( Guru99, 2020 )

6. Online Analytical Processing (OLAP)

The Online Analysis Process (OLAP) is used to query and analyze multi-dimensional data and to produce
information that can be viewed in different ways using multiple dimensions. The main purpose of OLAP
systems is to provide answers to temporary questions in a short period of time, regardless of the size of the
database. ( Guru99, 2020 )

Part – 02

LO-03 Presentation about Demonstrate the use of business intelligence tools and
technologies

Figure 6: Cover slide

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 Figure 7: Content slide

Figure 8: introduction slide

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 Figure 9: Slide 4

Figure 10: Slide 5

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Figure 11: Slide 6

Figure 12: Slide 7

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Figure 13: Slide 8

Figure 14: Slide 9

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Figure 15: Slide 10

Figure 16: Slide 11

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Figure 18: Slide 12

Figure 17: Slide 13

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Figure 19: Slide 14

Figure 20: Slide 15

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Figure 21: Slide 16

Figure 22: Slide 17

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Figure 24: Slide 18

Figure 23: Slide 19

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Figure 26: Slide 20

Figure 25: Slide 21

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 Figure 27: Slide 22

Figure 28: Slide 23

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Figure 29: Slide 24

Figure 30: Slide 25

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Part – 03

LO-04 Discuss the impact of business intelligence tools and technologies for effective
decision-making purposes and the legal/regulatory context in which they are used

Discuss how business intelligence tools can contribute to effective decision-making

Business Intelligence (BI) tools are tools that use a set of

methods and technologies to assist in the production,
presentation, and analysis of data. Through this process, the
data is converted into functional business information, which
helps decision makers and end users make the most effective
data-driven decisions.

The set of methods and technologies used by business

intelligence varies widely depending on the purpose of the
Figure 31: Businesses make decisions with BI
solution.
(Logi_Analytics, 2020)

Business Intelligence (BI) provides a technical, theoretical, systematic framework that enables specific data
exploitation and thus provides meaningful business intelligence to organizations.

Most of the Business Intelligence tools are discipline that comprises of a number of related functions,
including data processing, online analytics processing, and reporting in conjunction with query and consulting
services. (Enabling_Technologies, 2020)

Decision support tools are an important part of BI technology. They are computer-based applications that
provide a variety of decision-making processes that provide better data communication, modeling and
analysis. Therefore, organizational information can lead to successful business activity.
BI users use BI to improve decision making, reduce costs, and identify new business opportunities. BI is more
than just corporate reporting, it is more a set of tools for linking data from corporate organizations. CIOs use
the BI to identify incompetent business processes that are ripe for re-engineering.

With today's BI tools, business users can begin to analyze themselves without having to wait to execute
complex reports. This democratization of information access allows users to back up hard numbers. Business
decisions that would otherwise be based only on gut feelings and estimations. (Enabling_Technologies, 2020)

While BI has great promise, technological and cultural challenges can catch up with implementations. It helps
customers ensure that the data provided by BI applications is clean and consistent so that users can trust it.

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BI - An important component of business analysis, quiet is essential for the success of companies across a
wide range of industries.

For example, many restaurant chains are high users of BI solutions. They use the BI to make strategic
decisions about what new products to add to their menus, which foods to remove and which effective stores
to close.

They also use the BI for tactical purposes, such as reviewing contracts with food suppliers and identifying
opportunities to improve inefficient processes. Because restaurant chains are very active, and because BI is
so focused on helping them run their businesses, they are among the elite companies in all industries that get
real value from these organizations. (Enabling_Technologies, 2020)

Explore the legal issues involved in the secure exploitation of business intelligence tools.

Business intelligence (BI) has been used as a useful

tool for resource and library operations for many
years, but as technological advances shake up
much of the legal field for a generational shift,
many welcome BI as a tool.

Change in the legal sector: - There will always be

a demand for legal services. While this is
Figure 32: Business intelligence (BI) in the legal sector
undoubtedly true, the way legal services are
conducted is changing and it is driven by the
consumer market. (KILLEEN, 2020)

Traditional BI software expands the range of services. The software available today is intelligent, complex,
and has a much broader scope than many people initially realized. Business-oriented plans can actually be
seen as the confusing part of how to add value to your legal practice and recoup a substantial ROI - after all,
software is not cheap.
(KILLEEN, 2020)

Using BI in the legal sector

If you have all this information, you may be wondering where you are going wrong. All of t his following
paragraphs shows to how you use your resources.

The way forward is to keep your BI software active with the information it can provide you. Instead of using
the data presentation tool to understand events over the past few months, use this to manage your internal
response. (KILLEEN, 2020)

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Rather than viewing BI software as an information database, use it as a tool for designing processes for usage
within your practice. Anyone can tell you that in the coming years, automation is going to take over hundreds
of jobs in the legal sector. BI can tell you exactly how to approach that automation and how you need to adjust
your hiring processes in order to capitalize on the sudden industry change. (KILLEEN, 2020)

Not only can BI inform the way you run your practice day-to-day, but it’s also incredibly useful for presenting
you with a broad outlook of the market, not to mention potential client pool. Understand the way the market
is changing, understand how clients themselves are changing, and use the data you have to your advantage.
(KILLEEN, 2020)

How you use the information available to you will ultimately determine the long-term future of your practice.
By using your intelligent software as a key tool to drive your daily goals, you will prove that your company
is pushing change rather than being afraid of it. Contrary to the results, if your company starts using business
intelligence software to run operations, you may find that there is a significant increase in your success.
(KILLEEN, 2020)

Conduct research to identify specific examples of organizations that have used business
intelligence tools to enhance or improve operations.

Business intelligence (BI) can add value to almost any business process, create a comprehensive perspective
and improve teams to analyze their own data to determine performance and make daily decisions.

Here are 2 real world examples of the operation of business intelligence action.

1. Coca-Cola Bottling Company maximized operational efficiency

Company: Coca-Cola Bottling Company (CCBC),

Coca Cola’s largest independent bottling partner

Problem: Manual reporting processes restricted

access to real-time sales and operations data.

Solution: Coca-Cola's business intelligence team

handles reporting for all sales and delivery operations
at the company. With their BI platform, the team
automated manual reporting processes, saving over
260 hours a year—more than six 40-hour work weeks.
Figure 33: Strategic action for coco-cola Company

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 Report automation and other enterprise system integrations put customer relationship management (CRM)
data back into the hands of sales teams in the field through mobile dashboards that provide timely, actionable
information and a distinct competitive advantage.

A self-service BI implementation fosters more effective collaborations between IT and business users that
maximize the expertise of participants. Analysts and IT can focus on big-picture strategy and long-term
innovations such as enterprise data governance rather than manual research and reporting tasks.
(Tableau, 2020)

2. Des Moines Public Schools identifies and helps at-risk students

Organization: Des Moines Public Schools

Problem: Manual Excel reporting meant

administrators couldn’t see up-to-date data
like attendance, preventing timely
intervention.

Solution: Des Moines Public Schools

(DMPS) used advanced analytics to improve
dropout intervention rates and better
understand the impact of various teaching
Figure 34: Des Moines Public School District improves intervention programs
methods on individual student outcomes.

The DMPS Research and Data Management team used a multiple linear regression model—nicknamed the
dropout coefficient—to weigh student indicators to predict which students might be at risk of dropping out of
school. They used a business intelligence platform to leverage the model. Data visualization made it easy for
staff to identify individual, at-risk students and get those students the attention they need.

Dashboards set up by the Research and Data Management Team delivered real-time analytics to 7,000 DMPS
teachers and staff so they could adapt and intervene sooner, dramatically improving the intervention success
rates. The real-time analytics were supported by five years of historical data. This meant that staff could dig
into historical data on the spot to validate insights on current students.
(Tableau, 2020)

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Evaluate how organizations could use business intelligence to extend their target
audience and make them more competitive within the market, taking security legislation
into consideration.

Businesses thrive on data sources, and it goes without saying that business intelligence really empowers
companies when it comes to developing functional intelligence that can be used in nature. (Srivastava, January
28, 2020)

Unilever organization asked to know about the business intelligence tools for effective decision making to
handle their business functions effectively and finally to achieve their expected goals. Therefore this
evaluation report will help to educate them.

Hopefully, Unilever organization can be use the following BI strategy. Here are the techniques that can be
used by companies, in regard of deploying Business Intelligence, in the best possible manner:

Figure 35: BI Strategy

Unilever can become a better competitor in the community by using some of the following techniques.
These include:
 Customized Strategizing: - BI tools empower businesses in terms of location-based and personalized
strategy. First, these tools help identify different strategies that are relevant to each location and
integrate data from multiple sources. Furthermore, BI tools are powerful enough to compare the
current and upcoming performance of each strategy related in one place. Therefore, business
intelligence with forecast analyzes ensures that the best company can be selected by the company
concerned, based on the strategy it should use. In this way resources can be selected and allocated and
used optimally with minimal waste.

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  Optimization of the Existing Business Model: - Business intelligence is an option that companies can
use to better target their marketing efforts. First, BI facilitates the analysis of selective data, both
manually and for marketers struggling to gather precisely different information packages. BI tools
help to integrate each of the various customer insights, including behavioral analysis and existing
aspirations. All the data purchased can be put together to improve the business model based on the
existing audience.

 Marketing Optimization: -Modern marketing is not about speculation. Therefore, in order to advance
beyond the existing competition, marketers need to improve their moves using BI and analytics. BI
tools are very powerful and effective, analyzing every aspect of the physical assets involved, including
foot traffic and even sales to make more targeted marketing decisions.

 Inventory Analysis: -In order to cater to a diverse customer base, there are a host of business
organizations that need to have functional inventory. Most importantly, these all start by looking at
the consumption history, the details of which are provided to the existing BI site. Based on seasonal
factors, previous history, customer expectations and surrounding competition, BI tools, in conjunction
with forecast analyzes, provide real-time reporting. This feature helps to make huge profits while at
the same time minimizing wastage. Most importantly, the seamless implementation of BI also makes
it possible for companies to obtain the required perspective on host operations. In this way all obstacles
and barriers to decision making can be removed.

 Analysis of Customer Behavior: -BI helps to create an accurate analysis that allows companies to
understand the buying behavior of each customer. This way it becomes easier to create sales pitch
based on customer preferences. Having a tool like this means that cross-sales pitch will not be an issue
and customers will only be involved based on budget and preferences. Needless to say, having a
functional BI model within the company will allow the customer to expand their life cycles in the best
possible way. In addition, it can provide customer data, purchase history and other details to the BI
system to get the most targeted results. Ultimately, this all leads to a satisfying buying experience.
(Srivastava, January 28, 2020)
The way forward is to keep your BI software active with the information it can provide you. Instead of using
the data presentation tool to understand events over the past few months, use this to manage your internal
response. (KILLEEN, 2020)

How you use the information available to you will ultimately determine the long-term future of your practice.
By using your intelligent software as a key tool to drive your daily goals, you will prove that your company
is pushing change rather than being afraid of it. Contrary to the results, if your company starts using business
intelligence software to run operations, you may find that there is a significant increase in your success.
(KILLEEN, 2020)

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Conclusion

This statement was introduce different techniques, tools and technologies to obtain and process data as
required by the company. The impact of the business intelligence system on organizational decision making
will be analyzed. Apart from this, it was discuss the importance of business intelligence and the use of
different techniques and tools in ground operations. In this statement include a presentation, about
Demonstrate the use of Business Intelligence tools and technologies, Design a business intelligence website
application interface such as Daily Mart, which can perform a specific task to support problem-solving or
decision-making. Unilever organization asked to know about the business intelligence tools for effective
decision making to handle their business functions effectively and finally to achieve their expected goals.
Therefore this evaluation report will help to educate them.

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