Lesson #10.1
Lesson #10.1
information
and media
Learning
competencies
• Describes the different dimensions of motion
information and media. (MIL-11/12MIM-IVef-15)
• Evaluate the reliability/effectiveness and
validity/appropriateness of motion media and
information. (MIL11/12MIM-IVef17 )
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What is
Motion?
Motion
Motion is defined by Merriam –
Webster as an act or process of
moving”.
If connected to media, this
pertains to videos that exhibit the
same idea.
WHAT is
MOTION MEDIA?
Motion media in
essence is
visual media
that gives the
appearance of
movement.
It can be a collection of graphics,
footage, or videos. It is
combined with audio, text,
and/or interactive content to
create multimedia.
General characteristics
1. It is made up of images called frames.
2. It is directed to a large, varied, and anonymous
audience.
3. Its message is communicated simultaneously, in public
or in private.
4. Message is often impersonal and transitory.
5. It is multi-sensory; using visual and auditory stimuli
6. Often has a narrative
Other information
• Each picture is a frame, and that motion is created by
rendering or showing consecutively several frames per
second.
• Twenty-four (24) frames per second make for smooth
animation. The series of graphics or images follow a
sequence to create a story. This sequence is called a
storyboard.
How is motion media produced?
• Motion media can be produced formally
and informally. Informally produced
motion media are created by individuals
often for personal use. Formally
produced motion media are created by
professionals.
Sources of
information
Sources of information
Other data may be presented best using still images. Examples are
graphs, diagrams or maps.
It is subject to misinterpretation.
Design principles of motion
information and media
❑ Speed, direction and timing should depict natural laws of physics. This included trajectories,
impact on objects and reactions of the environment.
❑ Timing affects recall. Fast movement sends much information Slow movement provides
emphasis and lasting recall.
❑ Transitions are used to switch between scenes. Have a clear start and finish in your motion
path or scenes. Using neutral colors at the start or end of a scene is a good method for creating
the right mindset.
❑ Sound and color adds depth and meaning to movement.
❑ Cartooning your graphic and text provides dynamic movement. This can be done by using the
following movements: stretching, rotating, squashing
❑ Blurring can be used in different ways. In animation, blurring can provide the illusion of fast
movement. In videos, it is often used to censor information for security or decency.
❑ Always review the purpose of the movement. Movement is not added for the sake of it.
Design elements of motion
information and media
❑ Speed can be constant or variable. The tone of the movement can be highlighted by the speed
coupled with music. A fast movement gives vigor and vitality, intensifying emotions. A slow
movement connotes lethargy, solemnity or sadness
❑ Direction can indicate a movement from one direction to another. It can also refer to the
growing or shrinking of an object. As objects move, the background must remain in scale with
the object.
❑ Motion Path refers to the route that the object will take. It shows the change in direction of a
movement. It is important to note the triggers to the change in direction of an object. These
triggers are often key objects or events in a story.
❑ Timing can be objective or subjective. Objective timing can be measured in minutes, seconds,
days, etc. Subjective timing is psychological or felt. Objective timing is used to produce
subjective timing. Timing can be used to clarify or intensify the message or the event. Using a
pause can help time the events.
THANKS!
Does anyone have any questions?