The High Roller Experience: How Caesars and

Other World-Class Companies Are Using Data to

Create an Unforgettable Customer Experience
David Norton pdf download
https://ebookmass.com/product/the-high-roller-experience-how-
caesars-and-other-world-class-companies-are-using-data-to-create-
an-unforgettable-customer-experience-david-norton/

Explore and download more ebooks at ebookmass.com

We have selected some products that you may be interested in
Click the link to download now or visit ebookmass.com
for more options!.

Managing Customer Experience and Relationships: A

Strategic Framework

https://ebookmass.com/product/managing-customer-experience-and-
relationships-a-strategic-framework/

The Metaphysics of Sensory Experience David Papineau

https://ebookmass.com/product/the-metaphysics-of-sensory-experience-
david-papineau/

The Film Experience: An Introduction eBook

https://ebookmass.com/product/the-film-experience-an-introduction-
ebook/

How Handedness Shapes Lived Experience, Intersectionality,

and Inequality: Hand and World Peter Westmoreland

https://ebookmass.com/product/how-handedness-shapes-lived-experience-
intersectionality-and-inequality-hand-and-world-peter-westmoreland/
The Human Experience : How to make life better for your
customers and create a more successful organization 1st
Edition John Sills
https://ebookmass.com/product/the-human-experience-how-to-make-life-
better-for-your-customers-and-create-a-more-successful-
organization-1st-edition-john-sills/

Managing Customer Experience and Relationships: A

Strategic Framework, 4th Edition Don Peppers

https://ebookmass.com/product/managing-customer-experience-and-
relationships-a-strategic-framework-4th-edition-don-peppers/

User Tested: How the World's Top Companies Use Human

Insight to Create Great Experiences Janelle Estes

https://ebookmass.com/product/user-tested-how-the-worlds-top-
companies-use-human-insight-to-create-great-experiences-janelle-
estes-2/

User Tested: How the World's Top Companies Use Human

Insight to Create Great Experiences Janelle Estes

https://ebookmass.com/product/user-tested-how-the-worlds-top-
companies-use-human-insight-to-create-great-experiences-janelle-estes/

The big fish experience: create memorable presentations

that reel in your audience Killeen

https://ebookmass.com/product/the-big-fish-experience-create-
memorable-presentations-that-reel-in-your-audience-killeen/
Praise for The High Roller Experience

“As an outstanding and very active board member, David Norton

helped create billions of dollars of equity value across several of our
companies. The High Roller Experience is an engaging treatise from
a master of brand building, customer analytics, and all it takes to
effectively grow your business.”
—Craig Frances, Managing Director at Summit Partners

“Very few firms can point to a customer-centric transformation that

is as comprehensive and successful as what Harrah’s/Caesars went
through—and very few people were as central to that transforma-
tion as David Norton was. This is a must-read for any executive that
wants to achieve similar kinds of customer-centric success.”
—Peter S. Fader, Frances and Pei-Yuan Chia Professor of
Marketing at the Wharton School of the University of
Pennsylvania

“A great loyalty program profitably influences customer behavior

by encouraging incremental activity without underwriting existing
business. David Norton, my colleague at Caesars for many years,
provides the lessons from years of experience in building the orga-
nizational capacity to deliver world-class customer loyalty.”
—Gary Loveman, President of Healthagen,
Executive Vice President of Aetna, and former executive
officer of Caesars Entertainment Corporation

“David Norton unveils the numerous secrets of casino-industry

loyalty programs. All companies could benefit from this compre-
hensive review.”
—Al Ries, bestselling coauthor of Positioning
“The High Roller Experience provides fascinating detail on the
Harrah’s marketing story with insight on the analytic and organi-
zational processes that enabled such a transformative change in the
casino industry. It is also interesting to see the applicability of the
strategy to so many other industries and to see how digital and big
data technology have advanced and how sophisticated the approach
is at GALE Partners.”
—Felix Rappaport, President of Foxwoods
Resort and Casino

“This book is a must for those who want to improve the customer
experience and marketing effectiveness in their company by using
data and digital technology. There are practical examples and les-
sons learned of how to approach driving transformational change,
even in the most complex of organizations. I have known David for
many years, originally in his role as a board member of NVA who
helped enhance our marketing approach, and I knew some of his
story, but I found the details and multiple case study examples to be
both compelling and fun to read.”
—Greg Hartmann, CEO of National Veterinary Associates

“In a marketing age focused on ‘personalization at scale,’ David

Norton presents a fascinating look at how he has spearheaded
advances in CRM and loyalty management using data, experi-
mentation, and agility long before such terms were mainstream.
Beyond the strategic and tactical discussions about data and offers,
he provides specificity on how to incorporate these decisions into an
overall company strategy and push past organizational resistance.”
—Matthew J. Quint, Director, Center on Global Brand
Leadership, Columbia Business School
THE
HIGH
RO L L ER
E X PE R I E N C E

HOW CAESARS
AN D OTH ER
WORLD - CL ASS
C O M PA N I E S A R E
U S I N G DATA
TO C R E AT E A N
U N FO RG E T TA BL E
CUSTOMER EXPERIENCE

DAV I D N O R T O N

New York Chicago San Francisco Athens London Madrid

Mexico City Milan New Delhi Singapore Sydney Toronto
 Thank you to my family (Kristin, Sophie, Owen, and Charlie)
for their love and support as I have traveled the country and the world
chasing my dreams. And to all of you I have worked with over the years;
thank you for making the journey intellectually stimulating and fun,
especially the teams at Harrah’s and GALE.

Copyright © 2018 by David Norton. All rights reserved. Printed in the United States of
America. Except as permitted under the United States Copyright Act of 1976, no part
of this publication may be reproduced or distributed in any form or by any means, or
stored in a database or retrieval system, without the prior written permission of the
publisher.

1 2 3 4 5 6 7 8 9 QFR 22 21 20 19 18 17

ISBN 978-1-259-86295-3
MHID 1-259-86295-X

e-ISBN 978-1-259-86296-0
e-MHID 1-259-86296-8

This publication is designed to provide accurate and authoritative information in

regard to the subject matter covered. It is sold with the understanding that neither the
author nor the publisher is engaged in rendering legal, accounting, securities trading,
or other professional services. If legal advice or other expert assistance is required, the
services of a competent professional person should be sought.
—From a Declaration of Principles Jointly Adopted
by a Committee of the American Bar Association and
a Committee of Publishers and Associations

Library of Congress Cataloging-in-Publication Data

Names: Norton, David (David William), author.
Title: The high roller experience : how Caesars and other world-class
companies are using data to create an unforgettable customer experience /
David Norton.
Description: New York : McGraw-Hill, [2018]
Identifiers: LCCN 2017027994| ISBN 9781259862953 (alk. paper) | ISBN
125986295X
Subjects: LCSH: Customer relations. | Consumer profiling. | Customer loyalty.
Classification: LCC HF5415.5 .N67 2018 | DDC 658.8/34—dc23 LC record
available at https://lccn.loc.gov/2017027994

McGraw-Hill Education books are available at special quantity discounts to use as pre-
miums and sales promotions or for use in corporate training programs. To contact a
representative, please visit the Contact Us page at www.mhprofessional.com.
 CONTENTS

Prelude vii
Foreword ix

PART 1
A Broader View of Loyalty

CHAPTER 1 Customer Centricity and All

Its Components 7

CHAPTER 2 Loyalty Programs 27

CHAPTER 3 The Evolution of Total Rewards 39

CHAPTER 4 Innovative Loyalty Design in

Other Industries 55

PART 2
Creating an Analytically Inquisitive
and Innovative Culture

CHAPTER 5 Organizational Dynamics 75

CHAPTER 6 Hiring Practices 89

CHAPTER 7 Marketing Organizational Structure

and Talent 95

v
vi Contents

CHAPTER 8 Using External Resources 107

CHAPTER 9 Sales and “VIP” Service Providers 121

CHAPTER 10 Customer Service and Contact Centers 127

CHAPTER 11 Measuring Service and Driving

Customer Satisfaction 141

CHAPTER 12 The Role of Research 149

CHAPTER 13 Brand and Advertising Measurement

and the Explosion of Digital Media 157

CHAPTER 14 Leadership 167

PART 3
The Proliferation of Digital and Big Data

CHAPTER 15 Impact of Big Data 183

CHAPTER 16 Interactive CRM 189

CHAPTER 17 Putting It All Together 193

CHAPTER 18 Innovation 197

Conclusion and Epilogue 203

Index 207
 PRELUDE

D uring my time at Harrah’s and Caesars, we had numerous

great companies spend time with us in Las Vegas to discuss
marketing and the customer experience. They were intrigued by
the way the casino industry manages its best customers, and
they had read about our broader success in marketing as well.
These meetings were always intellectually stimulating as we dis-
cussed what the visiting companies were doing well that could
help us improve some element of our business, and we collec-
tively developed a road map for how they could make progress in
CRM, analytics, and loyalty. The most amusing and telling way
the CMO from one of these companies summarized his emo-
tions after the session was over was that he was “both impressed
and depressed”—impressed upon learning what we were doing
from a marketing perspective and driving an enhanced customer
experience throughout the casino resort, and depressed by the
realization that he had a lot of work to do within his own firm to
replicate that success.
These meetings made me realize that the things that we were
doing in the casino business at Harrah’s were applicable across
a range of industries and could be applied at many great compa-
nies, especially those whose expertise had been focused on brand
management, product development, and operations. I am also
constantly amazed at how many people are familiar with and
respect the Harrah’s marketing story, particularly if they had
studied the Harvard Business School case in their MBA program,

vii
viii Prelude

and are eager to learn the details. The ability to translate that
knowledge to their own environment is compelling for people to
hear as well. These numerous interactions drew me to the con-
sulting and agency side, as I realized there was a lot of potential
to work collaboratively with smart and progressive clients to help
them achieve excellence in customer centricity relatively quickly.
To scale and expand the offering, we decided to create GALE,
building a team of people with a broad array of expertise includ-
ing strategic consulting, digital, and technology acumen. We had
several objectives in mind when creating GALE, with a realiza-
tion that there was a seam in the market that would enable us to
deliver unique value to clients. Our mantra was and is to deliver
strategic thinking on par with the top consulting firms but with
an ability to support ongoing operational execution. Another
objective was to be a data-driven agency where science was more
dominant than art, and we wanted to focus on helping our clients
integrate those insights into their operations very quickly in order
drive business value and create internal momentum for change.
We also wanted to help our clients avoid the trap of making a
seven-figure investment in database or digital technology and not
using the functionality fully to personalize the customer expe-
rience, so we built platforms that allow our clients to be up and
running in a sophisticated way at a fraction of the typical cost and
much more quickly. Case studies from our work at GALE provide
a tremendous complement to the Harrah’s story: they demon-
strate how data and science can be used to improve marketing
and the customer experience in a broad array of industries, and
they prove the power of the latest technology advances. The High
Roller Experience encapsulates the thinking and experience that
will enable rapid growth in profitability and customer satisfaction
at your organization and shows you how you can implement it in
your own company’s marketing and customer-focused strategy.
 FOREWORD

I n my former role as Managing Director at a global IT services

company, I had the opportunity to work with Harrah’s/Caesars
Entertainment, one of the world’s most illustrious gaming com-
panies. The mission was to create a set of systems that would
elevate Harrah’s/Caesars into a customer experience leader-
ship position in the highly competitive Las Vegas casino space.
Championed by the CMO, David Norton, this ambitious task
would transform customer centricity in the casino industry.
Today, the fact that CMOs have a strong inf luence over
technology spend is a given, but back then it was unheard of.
Pioneering today’s CMO model a decade ahead of his time,
David was adamant about using data to shape world-class
customer experiences, and he was laser-focused on running ana-
lytics in the background, while digging deep into the financials to
shape better experiences. With his progressive approach, it’s no
surprise that David received numerous accolades such as CMO
of the Year based on the exceptional results he delivers.
Many years later, our paths crossed again over dinner in mid-
town Manhattan. David was now a Managing Director at MDC
Partners, a top marketing and advertising holding company. He
wanted to discuss how many companies still struggled to create
relevant data-driven customer experiences. This was a common
problem across industries, even though today’s environment is
perfect for the core principles that David developed during his
time at Harrah’s/Caesars Entertainment. We talked about how

ix
Visit https://ebookmass.com today to explore
a vast collection of ebooks across various
genres, available in popular formats like
PDF, EPUB, and MOBI, fully compatible with
all devices. Enjoy a seamless reading
experience and effortlessly download high-
quality materials in just a few simple steps.
Plus, don’t miss out on exciting offers that
let you access a wealth of knowledge at the
best prices!
x Foreword

expectations for today’s consumers were much higher, how con-

sumers had grown much more accepting of brands using data to
create great experiences, and how the explosion of mobile and cheap
cloud computing could enable personalization like never before.
One spirited conversation over dinner quickly evolved into a
set of ongoing idea exchanges over the next few months. The time
was right to apply David’s extensive experience in the data-rich
casino space to new industries, taking advantage of today’s tech-
nology advancements and the emerging world of data science.
In this book, David not only does a masterful job of outlining
the strategic thinking required to create world-class experiences;
he also provides tactical recommendations on how to operation-
alize these insights.
Working together at GALE, David and I have built an agency
that is helping today’s forward-looking brands create great cus-
tomer experiences. In creating GALE, we wanted to develop a
next-generation agency. In doing so, we knew we would need
to apply the rigor and discipline of a management consultancy,
while bringing the creativity and empathy of a world-class cre-
ative agency. We also knew we needed to be an agency that could
bring the right amount of strategy and that could transition that
strategy into flawless execution.
With GALE we have successfully, from day one, brought
together business strategy, creativity, data, and technology, and
are helping brands answer critical business questions like “Who
are my best customers and how do I find more of them?” and
“How should I invest my marketing spend across customer seg-
ments and channels based on competitive dynamics?”
Relevant for marketers across industries, this book goes
beyond the casino space to illustrate how you can build great
customer experiences and drive ROI in any organization.

Brad Simms
 PART 1

A Broader
View of
Loyalty
2 A BROADER VIEW OF LOYALTY

L oyalty is about more than a rewards program where custom-

ers are fixated on point accumulation and the company is
primarily concerned about the cost of contingent liability. Loyalty
is about understanding your customers in detail and interacting
with them in a highly personalized way at every point of contact
with your brand.

A Road Map to Success

Many companies state they have a customer focus as one of their

key mantras to drive market share and profitability. In reality,
this typically only means having a strong customer service cul-
ture and the right products, but it does not entail the orientation
and tools to implement a relevant and customer-centric approach
in all marketing activities and service touchpoints. A shocking
number of highly successful companies are still in the very early
stages of developing CRM (customer relationship management)
and loyalty tools, unable to make progress that would improve
customer satisfaction and marketing efficiency, and, of course,
ultimately improve financial results.
In this book, The High Roller Experience, we will explore the
reasons that have limited progress on this front and provide you
with a road map and lessons learned that will enable your suc-
cess. Having met with a number of great companies over the
years, either as part of a daylong info share or through more
extensive consulting engagements, we can see clearly that there
 A BROADER VIEW OF LOYALTY  3

is a remarkably common set of challenges that limit progress,

and it is equally clear that there are huge opportunities to drive
transformative change. There are organizational and talent bar-
riers that make it difficult to succeed, and historically there have
not been great external solutions that can both tell clients what
to do as well as how to execute it operationally with hardware
and software—not to mention the talent that is required to do so.
CMOs are pressured to deliver short-term results, so when
push comes to shove, their bias will be to focus on what they
need to do in the immediate here and now, as opposed to spend-
ing time on longer-term capability building initiatives. They also
often don’t have experience leading the building of technical
capabilities, and they may not have the funding from their orga-
nization to resource properly against more expensive projects.
CEOs are more focused on financial results, employee issues, and
product decisions, and many of them don’t support CRM efforts
as vigorously as they could to push organizational transforma-
tion focused on customer centricity.
One of the bigger obstacles to success is a company’s technical
infrastructure; primarily this means not having all the neces-
sary data in one accessible spot to fully understand the customer.
Marketers in many instances don’t have the ability to use all the
data they would like to use because it is in various databases that
can’t be accessed in marketing queries and analysis. This is espe-
cially true for companies that have made a meaningful number of
acquisitions over the years or have a wide variety of product lines
where customer data is siloed, as these companies have likely not
been able to create an integrated view of the customer. Investing
in this database step is essential, though many companies are
paralyzed by the complexity of big data.
The terms CRM and customer centricity have been used liber-
ally and loosely by tech and consulting companies as well as those
4 A BROADER VIEW OF LOYALTY

that write about them, all of which leads to confusion among

decision makers. A customer-centric organization executes
against many different marketing and operational components
including the following:

•• Deploys a sophisticated, closed-loop, highly segmented

direct marketing process

•• Conducts robust analysis

•• Offers a compelling loyalty structure with differentiated

service and benefits and a strong customer value proposition

•• Has a deep understanding of the intersection of product

performance and customer segmentation

•• Delivers personalized experiences in multiple touchpoints

seamlessly

Many companies do one or two of these components quite

well; for example, airlines and hotels have very successful loyalty
programs, but typically they don’t engage in sophisticated CRM.
Many companies have very basic segmentation schemes for direct
marketing, but they don’t have an ability to provide continuity
across channels and provide a seamless customer experience.
Companies also struggle with the idea that customer centricity
is a journey that requires iterative progress to build momentum
internally and to evolve an organization’s culture. While there
may be a grandiose vision of what the goal is, it is impossible to
get there immediately in one step. As cliché as it is, the lowest-
hanging fruit should be identified and harvested to prove the
impact as quickly as possible. Constantly evolving and rolling
out more sophisticated functionality can be done over time as
the organization sees the quantifiable benefit of data-driven and
customer-centric marketing.
 A BROADER VIEW OF LOYALTY  5

I have been fortunate to work with companies where cus-

tomer loyalty is core to the firm’s DNA, starting with financial
services at MBNA and American Express; and then for 12 years
at Harrah’s/Caesars Entertainment where I was the architect of
Total Rewards, which is widely viewed as one of the best loyalty
programs in the world.
More recently, I have been able to work with great clients from
a wide range of industries that are looking to enhance their loy-
alty capabilities and relationships with customers. Finally, as a
frequent business traveler, I get to experience airline, hotel, and
car rental loyalty programs from a consumer’s perspective. These
experiences have all built upon one another to inform the exper-
tise that is shared in this book.
In Part 1, I offer a deep look into the development and evolu-
tion of Total Rewards, one of the most recognized loyalty schemes
in the world, as never before told, and I give examples of creating
innovative loyalty mechanisms across a range of diverse indus-
tries. You will see why loyalty goes well beyond a point-based
program and entails engaging with customers in a contextually
relevant way across a variety of touchpoints.
 CHAPTER
1

Customer
Centricity and All
Its Components

M ost companies are organized by product line, business

unit, or geography and find it very challenging to take a
customer-centric approach to running their business. The cus-
tomer is a by-product of the organization’s design as opposed to
being the core around which the company operates. Customer
centricity means that the customer is the company’s and not
an individual business unit’s. It is an ability to interact with the
customer cohesively and consistently regardless of which busi-
ness unit the customer is dealing with. Customers increasingly
have this expectation of the brands they buy from, and they are
unaware of and don’t care about organizational silos.

7
8 THE HIGH ROLLER EXPERIENCE

Customer centricity does not entail simply implementing a

CRM tool and software. Rather it is an integrated approach to
managing one’s business, including having a thorough under-
standing of the customer and the ability to take refined actions in
a multitude of service and marketing touchpoints—increasingly
in real time via mobile leveraging digital technologies. It requires
constant refinement and evolution over an extended period of
time based on sophisticated analytics while simultaneously driv-
ing meaningful incremental results for the business.
It is surprising to me how many great companies don’t have a
customer segmentation scheme in place. This is a critical way to
understand the motivations, needs, and profitability of your cus-
tomer base in a logical way but more importantly should be a way
to interact with customers in the most relevant way. Many com-
panies do have some form of strategic segmentation that helps
prioritize investment and helps employees understand the rela-
tive value and personas of customers. However, it is even more
critical to have a tactical segmentation methodology that can be
used in direct marketing or real time on the web or in mobile
marketing to be contextually relevant and to more effectively
utilize distressed inventory. Too many companies use a one-
size-fits-all approach in direct marketing and email as it relates
to messaging, frequency, and channel of contact and incentive
type or amount. Personalizing the marketing communication
approach will dramatically improve the efficiency of market-
ing spend both by eliminating activities that will not be fruitful
and by improving response through more appropriate offers.
And customers will be much happier when their inboxes aren’t
flooded with extraneous messages and when the communication
they do get is more relevant.
 Customer Centricity and All Its Components 9

There Is a Time and Place

for Strategic Segmentation
While I have a strong preference for using detailed customer-level
data to create an actionable tactical segmentation, there is a time
and place for strategic segmentation that helps inform higher-level
decision making. Many companies use one of the well-known psy-
chographic profiles such as Personix obtained from third parties
which helps people think about key customer profiles with the
very descriptive and amusing names. However, it is often not very
actionable as it relates to targeted marketing, as it is costly to score
your entire database, and more crucially, it is hard to change some-
one’s profile. We saw an example of this recently: a large consulting
firm had created five segments that were labeled with five female
names for one of our retail clients. Unfortunately the names did
not provide intuitive insight into the characteristics of each seg-
ment that would help marketing or operations know what to do
differently for each persona without diving into more detail.
In 2010, we did a very powerful strategic segmentation project
at Harrah’s. It was part of our effort to drive new business to
fill the significant revenue gap we had from the decline in play
from our VIP customers after the economic crisis of September
2008. We conducted a deep research effort to understand the
total travel and entertainment (T&E) spend from a variety of
customers, including VIPs and non-VIPs, loyal and nonloyal cus-
tomers, and a significant group of non–Total Rewards members.
This exhaustive survey helped us think about the opportunity
much more broadly than just gaming revenue. As we obtained
insight into consumers spend on dining, entertainment, and
other leisure activities, we realized what a small percentage of
T&E spend we were capturing with our gaming-focused market-
ing tactics considering the vast array of excellent assets we had
Visit https://ebookmass.com today to explore
a vast collection of ebooks across various
genres, available in popular formats like
PDF, EPUB, and MOBI, fully compatible with
all devices. Enjoy a seamless reading
experience and effortlessly download high-
quality materials in just a few simple steps.
Plus, don’t miss out on exciting offers that
let you access a wealth of knowledge at the
best prices!
Exploring the Variety of Random
Documents with Different Content
*014-PS Report to Fuehrer, 20 March 1941,
concerning shipment of Jewish
property. (USA 784) III 40
*015-PS Letter and report of Rosenberg to
Hitler, 16 April 1943, concerning
seizure of ownerless Jewish art
possessions. (USA 387) III 41
*025-PS Conference report of 4 September
1942 concerning the importation of
domestic workers from the East into
the Reich. (USA 698) III 67
041-PS Memorandum, Rosenberg to Hitler, 3
October 1942, concerning seizure of
Jewish property. III 80
053-PS Interoffice report from Hans Koch to
Rosenberg, 5 October 1941,
concerning political situation in
Ukraine. III 83
*069-PS Letter from Bormann to Rosenberg,
17 January 1939, enclosing order of
28 December 1938, concerning
decisions on Jewish question. (USA
589) III 116
078-PS Regulations issued by Heydrich, 28
June 1941, for treatment of political
prisoners of war. III 123
*136-PS Certified copy of Hitler Order, 29
January 1940, concerning
establishment of “Hohe Schule”.
(USA 367) III 184
*141-PS Goering Order, 5 November 1940,
concerning seizure of Jewish art
treasures. (USA 368) III 188
*154-PS Letter from Lammers to high State
and Party authorities, 5 July 1942,
confirming Rosenberg’s powers.
(USA 370) III 193
155-PS “Einsatzstab”, administrative
regulations, 30 September 1942. III 194
*171-PS Undated report on “Library for
Exploration of the Jewish Question”
by the Hohe Schule District Office.
(USA 383) III 200
197-PS Memorandum of a conference in HQ
OKH Quartermaster General, 27
August 1941, concerning transfer of
administration of Ukraine from
Wehrmacht to civilian authorities;
signed by Labs, Ministerial Director. III 210
*212-PS Memorandum from Rosenberg file
concerning instructions for treatment
of Jews. (USA 272) III 222
285-PS Henlein letter to Rosenberg, 31
October 1938. III 238
286-PS Rosenberg letter to Henlein, 15
October 1938. III 239
*374-PS TWX Series of Orders signed by
Heydrich and Mueller, issued by
Gestapo Headquarters Berlin, 9-11
November 1938, concerning
treatment of Jews. (USA 729) III 277
406-PS Memorandum by Gauleiter Streicher,
14 April 1939, concerning certain
acts against Jews. III 388
*501-PS Collection of four documents on III 418
execution by gas, June 1942, one
signed by Dr. Becker, SS
 Untersturmfuehrerat Kiev, 16 May
1942. (USA 288)
*502-PS Order, 17 July 1941, entitled
“Regulations for the Commandos of
the Chief of the SIPO and SD which
are to be activated in Stalags”. (USA
486) III 422
579-PS Three letters, District Commissioner,
Employment Director at Riga, and
Economic Directorate in Latvia, 21
July 1941, 10 February 1942 and 6
July 1942, concerning forced Jewish
labor in Riga and Latvia. III 444
*654-PS Thierack’s notes, 18 September
1942, on discussion with Himmler
concerning delivery of Jews to
Himmler for extermination through
work. (USA 218) III 467
682-PS Thierack’s notes on discussion with
Goebbels, 14 September 1942,
concerning groups to be
exterminated. III 496
*701-PS Letter from Minister of Justice to
Prosecutors, 1 April 1943, concerning
Poles and Jews who are released
from Penal institutions of
Department of Justice. (USA 497) III 510
765-PS Teletype message from Heydrich to
all SD and Police, 10 November
1938, concerning “Measures against
Jews tonight”. III 545
841-PS Secret Order of Goering, 28
December 1938, concerning Jewish
problem. III 606
 847-PS Hitler Decree, 5 July 1942, stating
Rosenberg’s powers. III 610
878-PS Draft of Order signed by Keitel, 12
September 1941, providing that Jews
may be put in labor-columns. III 636
*998-PS “German Crimes Against
Czechoslovakia”. Excerpts from
Czechoslovak Official Report for the
prosecution and trial of the German
Major War Criminals by the
International Military Tribunal
established according to Agreement
of four Great Powers of 8 August
1945. (USA 91) III 656
1012-PS Teletype from OKH to Military
Commander of France, 3 February
1942, concerning consultation of
Hitler and Keitel about shooting of
Jews and Communists. III 664
1015-B-PS Report on activities of Special Staff
for Pictorial Art, October 1940 to July
1944. III 666
*1024-PS Memorandum, 29 April 1941,
concerning organization for handling
problems in the Eastern Territories.
(USA 278) III 685
*1028-PS Memorandum from Rosenberg file, 7
May 1941, concerning instructions
for a Reichskommissar in the
Ukraine. (USA 273) III 690
*1061-PS Official report of Stroop, SS and
Police Leader of Warsaw, on
destruction of Warsaw Ghetto, 1943.
(USA 275) III 718
*1138-PS Enclosure in letter from Reich
Commissioner for Baltic States to
Rosenberg, 13 August 1941,
concerning provisional directives on
treatment of Jews in area of
Reichskommissariat Ostland. (USA
284) III 800
*1166-PS Interoffice memorandum of WVHA,
15 August 1944, concerning number
of prisoners and survey of prisoners’
clothing. (USA 458) III 824
1189-PS Special Order No. 44, 4 November
1941, concerning feeding of civilian
population in Occupied Eastern
Territories. III 833
*1301-PS File relating to financing of
armament including minutes of
conference with Goering at the Air
Ministry, 14 October 1938,
concerning acceleration of
rearmament. (USA 123) III 868
*1347-PS Extract of decree, 18 September
1942, Ministry of Agriculture,
concerning food supply for Jews.
(USA 285) III 914
1384-PS Stenographic report of Hitler
discussion with Keitel and Zeitzler, 8
June 1943. III 959
1412-PS Decree relating to payment of fine
by Jews of German nationality, 12
November 1938. 1938
Reichsgesetzblatt, Part I, p. 1579. IV 6
1415-PS Police regulation concerning IV 6
appearahce of Jews in public, 28
 November 1938. 1938
Reichsgesetzblatt, Part I, p. 1676.
*1472-PS Copy of telegram from Mueller to
Himmler, 16 December 1942,
concerning recruiting Jewish labor.
(USA 279) IV 49
*1517-PS Memorandum from Rosenberg
concerning discussion with the
Fuehrer, 14 December 1941. (USA
824) IV 55
*1689-PS “Czechoslovakia Fights Back”, a
document of the Czechoslovak
Ministry of Foreign Affairs, 1943.
(USA 286) IV 198
*1708-PS The Program of the NSDAP. National
Socialistic Yearbook, 1941, p. 153.
(USA 255; USA 324) IV 208
*1724-PS Announcement in Press Conference,
4 August 1938 of breaking up of
synagogue. (USA 266) IV 224
*1726-PS Statement of Netherlands
Government in view of Prosecution
and punishment of the German Nazi
War Criminals. (USA 195) IV 227
*1778-PS Book “The Poisonous Mushroom”,
published in Nurnberg 1938,
concerning Jews. (USA 257) IV 358
*1816-PS Stenographic report of the meeting
on The Jewish Question, under the
Chairmanship of Fieldmarshal
Goering, 12 November 1938. (USA
261) IV 425
*1919-PS Himmler’s speech to SS IV 558
Gruppenfuehrers, 4 October 1943.
 (USA 170)
*1948-PS Letter from Governor in Vienna, 7
November 1940, evidencing RSHA
instructions to recruit Jews from
forced labor. (USA 680) IV 586
2000-PS Law for protection of German blood
and German honor, 15 September
1935. 1935 Reichsgesetzblatt, Part I,
No. 100, p. 1146. IV 636
*2124-PS Decree introducing the Nurnberg
Racial Laws into Austria, 20 May
1938. 1938 Reichsgesetzblatt, Part I,
p. 594. (GB 259) IV 755
2153-PS Defeat the Enemy of the World,
published in National Socialist Party
Correspondence No. 358, 30 March
1933. (GB 166) IV 760
*2154-PS Streicher decrees, published in
National Socialist Party
Correspondence, No. 359, 31 March
1933. (GB 167) IV 760
*2156-PS Announcement of Central Committee
for defense against Jewish horror
and boycott agitation, 29 March
1933, published in National Socialist
Party Correspondence No. 357. (USA
263) IV 761
*2233-C-PS Frank Diary. Tagebuch. 1940. Part IV.
October-December. (USA 271) IV 890
*2233-D-PS Frank Diary. Regierungsitzungen.
1941. October-December. Entry of 16
December 1941 at pp. 76-77. (USA
281) IV 891
*2233-E-PS Frank Diary. Regierungs-
Hauptabteilungsleiter-Sitzungen.
1942. Entry of 24 August 1942. (USA
283) IV 893
*2233-F-PS Frank Diary. Tagebuch. 1 January
1944-28 February 1944. Entry of 25
January 1944 at p. 5. (USA 295) IV 902
2237-PS Letter from Reich Commissar for
Reunion of Austria with the German
Reich to Goering, 18 November
1938, concerning actions against the
Jews in November 1938. IV 918
*2409-PS Extracts from The Imperial House to
the Reich Chancellery by Dr. Joseph
Goebbels. (USA 262) V 83
2583-PS Quotation from speech made by
Streicher, 31 October 1939. V 311
2602-PS Telegram, Wilson to Secretary of
State, Washington, 10 November
1938. V 311
2603-PS Letter from Kemp, U. S. Consul
General in Bremen, to Secretary of
State, 10 November 1938,
concerning Anti-Jewish
demonstrations in Bremen. V 312
2604-PS Report of American Consul General
to Wilson, U. S. Ambassador in
Berlin, 12 November 1938,
concerning Anti-semitic persecution
in Stuttgart Consular District. V 312
*2605-PS Affidavit of Dr. Rudolf Kastner, former
President of the Hungarian Zionist
Organization, 13 September 1945.
(USA 242) V 313
 2613-PS Extracts from “The Black Book of
Poland”. V 332
2617-A-PS Reports of Department Interior
Administration from the Office of
Chief of District Warsaw, published
by The General Government for
Poland, 1940, p. 59. V 339
*2662-PS Extract from Mein Kampf, 39th
edition, 1933, pp. 724-725. (USA
256) V 366
*2663-PS Hitler’s speech to the Reichstag, 30
January 1939, quoted from
Voelkischer Beobachter, Munich
edition, 1 February 1939. (USA 268) V 367
*2665-PS The Jewish Question Past and
Present, from World Battle. (USA
270) V 367
*2668-PS “And Don’t Forget the Jews”, from
the Black Corps, 8 August 1940, No.
32, p. 2. (USA 269) V 367
2671-PS Decree regarding the Designation of
Business Enterprises in the
Government General, from
Verordnungsblatt of Governor-
General for Occupied Polish Territory,
No. 8, p. 61, 30 November 1939. V 367
2672-PS Decree concerning designation of
Jews and Jewesses in the
Government General, from
Verordnungsblatt of the Governor-
General for Occupied Polish Territory,
1939, p. 61. V 368
2673-PS Extract from “The Archive”, No. 90,
30 October 1941, p. 495. V 369
 2682-PS Excerpts from Voelkischer
Beobachter concerning restriction
against Jews, 5 December 1938, No.
339, p. 5. V 369
2683-PS Universities barred for Jews,
published in Voelkischer Beobachter,
16 November 1938. V 371
*2697-PS Article: “The Chosen People of the
Criminals” from Der Stuermer, No. 2,
January 1935. (USA 259) V 372
*2698-PS Article: “Two little Talmud Jews”,
from Der Stuermer, No. 50,
December 1938. (USA 260) V 372
*2699-PS Article on Ritual Murder, from Der
Stuermer, No. 14, April 1937. (USA
258) V 372
2700-PS Article: “The Ritual Murder”, from
Der Stuermer, No. 28, July 1938. V 373
2704-PS Decree concerning Prohibition of
Jewish Religious Slaughter, from
Verordnungsblatt of the Governor-
General for Occupied Polish Territory,
1939, p. 7. V 373
*2709-PS Report by Ralph C. Busser, American
Consul-General in Leipzig, 5 April
1933, concerning Anti-Jewish
movement in Central Germany. (USA
265) V 375
2710-PS Adolf Hitler Speaks, quoted from
Voelkischer Beobachter, 26 February
1938, No. 57, p. 4. V 376
*2711-PS Article: “Symbolic Action”, published V 376
in Fraenkische Tageszeitung-
 Nurnberg, 11 August 1938. (USA
267)
2712-PS Anti-Jewish demonstrations
throughout the Reich, from
Voelkischer Beobachter, 11
November 1938, No. 315, p. 2. V 376
2715-A-PS Anti-semitic demonstrations in the
Entire Reich, published in Voelkischer
Beobachter, No. 315, 11 November
1938, p. 2. V 377
2736-PS Time without Precedent, by Dr.
Joseph Goebbels, 4th edition, 1942,
p. 531. V 380
2737-PS The Party Program, Nature,
Fundamentals and Goals of the
NSDAP, by Alfred Rosenberg, 25th
Printing, 1943, p. 27. V 380
*2738-PS Affidavit of Wilhelm Hoettl, 26
November 1945. (USA 296) V 380
**3047-PS File notes on conference in Fuehrer’s
train on 12 September 1939; report
on execution of Jews in Borrisow;
and entries from diary of Admiral
Canaris. (USA 80) (Referred to but
not offered in evidence.) V 766
*3048-PS Speech by von Schirach before
European Youth Congress in Vienna,
published in Voelkischer Beobachter,
15 September 1942. (USA 274) V 776
*3051-PS Three teletype orders from Heydrich V 797
to all stations of State Police, 10
November 1938, on measures
against Jews, and one order from
 Heydrich on termination of protest
actions. (USA 240)
*3058-PS Letter from Heydrich to Goering, 11
November 1938, reporting action
against the Jews. (USA 508) V 854
*3063-PS Letters of transmission enclosing
report about events and judicial
proceedings in connection with anti-
semitic demonstrations of 9
November 1938. (USA 332) V 868
3253-PS Affidavit, 26 November 1945, of Dr.
Benno F. T. Martin. V 959
*3257-PS Letter from Armament Inspector in
the Ukraine to General Thomas,
Chief of the Industrial Armament
Department, 2 December 1941,
enclosing report by Prof. Seraphim
on Jewish Problem in Ukraine. (USA
290) V 994
*3311-PS Charge No. 6 against Hans Frank,
submitted by Polish Government to
International Military Tribunal. (USA
293) V 1104
*3319-PS Foreign Office Correspondence and
reports on anti-Jewish action in
foreign countries. (GB 287) VI 4
*3358-PS German Foreign Office circular, 31
January 1939, “The Jewish Question
as a factor in German Foreign Policy
in the year 1938”. (GB 158) VI 87
*3428-PS Letter from Kube, 31 July 1942,
concerning combatting of Partisans
and action against Jews in White
Ruthenia. (USA 827) VI 131
*3663-PS Letter, 31 October 1941, and reply
15 November 1941, concerning
execution of Jews. (USA 825) VI 401
*3666-PS Letter from Braeutiger to Reich
Commissioner for East, 18 December
1941, concerning Jewish question.
(USA 826) VI 402
3688-PS Notice from the Foreign Office, 24
September 1942, concerning
evacuation of Jews from Occupied
Territories. VI 403
*3762-PS Affidavit of SS Colonel Kurt Becher, 8
March 1946, concerning the
responsibility of Kaltenbrunner for
concentration camp executions. (USA
798) VI 645
*3803-PS Covering letter enclosing a letter
from Kaltenbrunner dated 30 June
1944, concerning forced labor of
Jews in Vienna. (USA 802) VI 737
*3840-PS Statement of Karl Kaleske, 24
February 1946, concerning the
elimination of the Warsaw Ghetto.
(USA 803) VI 775
*3841-PS Statement of SS and Polizeifuehrer
Juergen Stroop, 24 February 1946,
concerning elimination of the
Warsaw Ghetto. (USA 804) VI 776
*3846-PS Interrogation of Johann Kanduth, 30
November 1945, concerning
crematorium at Mauthausen and the
activities of Kaltenbrunner there.
(USA 796) VI 783
*3868-PS Affidavit of Rudolf Franz Ferdinand
Hoess, 5 April 1946, concerning
execution of 3,000,000 people at
Auschwitz Extermination Center.
(USA 819) VI 787
*3870-PS Affidavit of Hans Marsalek, 8 April
1946, concerning Mauthausen
Concentration Camp and dying
statement of Franz Ziereis, the
Commandant. (USA 797) VI 790
D-229 Extract from pamphlet “Judges
Letters” concerning judgment of
Lower Court, 24 April 1942, on
concealment of Jewish identification. VI 1091
D-251 Lieberman memorandum, 27
September 1945, describing method
of transport, gassing, and cremation. VI 1100
D-734 Note of conversation between Reich
Foreign Minister and Duce in
presence of von Mackenson, Alfieri
and Bastianini, 25 February 1943. VII 188
*D-736 Notes on discussion between
Fuehrer and Horthy on 17 April
1943. (GB 283) VII 190
EC-265 German Foreign Office telegram, 1
October 1940, concerning the Jews
in Occupied French Territory. VII 375
*L-18 Official report, Katzmann to General
of Police Krueger, 30 June 1943,
concerning “Solution of Jewish
Question in Galicia”. (USA 277) VII 755
*L-22 Public reports of War Refugee Board, VII 771
Washington, on German
 Extermination Camps Auschwitz and
Birkenau, April 1944. (USA 294)
*L-53 Order from Commandant of the SIPO
and SD for the Radom District to
Branch Office in Tomaschow, 21 July
1944, on clearance of prisons. (USA
291) VII 814
*L-161 British War Office Report “Poland
(Auschwitz) Concentration Camp”, 31
May 1945. (USA 292) VII 908
*L-165 Polish Ministry of Information, Press
Bulletin, published in Polish
Fortnightly Review, 15 December
1942, concerning Jewish Food
Situation. (USA 287) VII 908
*L-180 Report by SS Brigade Commander
Stahlecker to Himmler, “Action Group
A”, 15 October 1941. (USA 276) VII 978
*R-135 Letter to Rosenberg enclosing secret
reports from Kube on German
atrocities in the East, 18 June 1943,
found in Himmler’s personal files.
(USA 289) VIII 205
Statement XI Farewell Message of Robert Ley
Found in Nurnberg prison, 25
October 1945, after discovery of his
suicide. VIII 740
Statement XII Political Testament of Robert Ley
written in Nurnberg Prison, October
1945. VIII 742
Statement XIII Outline of Defense of Dr. Robert Ley,
written in Nurnberg Prison, 24
October 1945. VIII 749
Statement XIV Hungarian Relations with Germany
Before and During the War by
Nicholas Horthy, Jr., Nurnberg, 22
February 1946. VIII 756
 Chapter XIII
GERMANIZATION AND SPOLIATION
The Nazi conspirators had made plans for the Germanization and
spoliation of their conquered territories. Plans to Germanize meant
plans to assimilate conquered territories politically, culturally, socially,
and economically into the German Reich. Germanization meant the
obliteration of the former national character of the conquered
territories and the extermination of all elements which could not be
reconciled with the Nazi ideology. Plans for spoliation meant plans to
plunder public and private property and, in general, to exploit the
people and natural resources of occupied countries.

1. POLAND
Poland was, in a sense, the testing ground for the conspirators’
theories of “lebensraum.” The four western provinces of Poland were
purportedly incorporated into Germany by an order of 8 October
1939. This order, which was signed by Hitler, Lammers, Goering,
Frick, and Hess, is set forth in 1939 Reichsgesetzblatt, Part I, p.
2042. These areas of Poland are frequently referred to in
correspondence between the conspirators as the “incorporated
Eastern territories”. The remainder of Poland which was seized by
the Nazi invaders was established as the Government-General of
Poland by an order of Hitler, dated 12 October 1939. By that same
order, Hans Frank was named Governor-General of the newly-
created Government-General, and Seyss-Inquart was named Deputy
Governor-General. This order is set forth in 1939 Reichsgesetzblatt,
Part I, p. 2077.
The plans with respect to Poland, which will appear gradually
from the individual documents hereafter discussed, followed a broad
pattern, as follows:
First: The conspirators specifically planned to exploit the people
and material resources of the Government-General of Poland in
order to strengthen the Nazi war machine, to impoverish the
Government-General, and to reduce it to a vassal state. At a later
stage, plans were formulated for creating islands of German
settlements in the more fertile regions of the Government-General in
order to engulf the native Polish population and accelerate the
process of Germanization.
Second: The incorporated area of Poland, which was deemed to
be a part of the German Reich, was to be ruthlessly Germanized. To
that end, the conspirators planned:
(a) To permit the retention of the productive facilities in the
incorporated area, all of which were to be dedicated to the Nazi war
machine.
(b) They planned to deport to the Government-General many
hundreds of thousands of Jews, members of the Polish intelligentsia,
and other noncompliant elements. The Jews deported to the
Government-General were doomed to speedy annihilation. Moreover,
since the conspirators felt that members of the Polish intelligentsia
could not be Germanized and might serve as a center of resistance
against their “new order”, they too were to be eliminated.
(c) They planned to deport all able-bodied Polish workers to
Germany for work in the Nazi war machine. This was to serve the
twofold purpose of helping to satisfy the labor requirements of the
Nazi war machine and preventing the propagation of a new
generation of Poles.
(d) They planned to mold all persons in the incorporated area
who were deemed to possess German blood, into German subjects
who would religiously adhere to the principles of National Socialism.
To that end, the conspirators set up an elaborate racial register.
Those who resisted or refused to cooperate in this program were
sent to concentration camps.
(e) They planned to bring thousands of German subjects into the
incorporated area for purposes of settlement.
(f) They planned to confiscate the property—particularly the
farms—of the Poles, the Jews, and all dissident elements. The
confiscation of the property of Jews was part of the conspirators’
larger program of extermination of the Jews. Confiscation likewise
served three additional purposes: (1) it provided land for the new
German settlers and enabled the conspirators to reward their
adherents; (2) dispossessed Polish property owners could be shipped
to Germany for work in the production of implements of war; and
(3) the separation of Polish farmers from their wives furthered the
plan to prevent the growth of a new generation of Poles.
These plans are developed in the specific documents which
follow.

A. The Program in the Incorporated Area.

(1) Economic Spoliation. A report of an interview with Frank on 3
October 1939, which was included in a large report prepared in the
OKW by one Captain Varain at the direction of General Thomas, then
Chief of the Military Economic Staff of the OKW, states:
“In the first interview which the chief of the Central Division
and the liaison officer between the Armament Department
Upper East and the Chief Administrative Officer (subsequently
called Governor-General) had with Minister Frank on October
3, 1939 in Posen, Frank explained the directive, and the
economic and political responsibilities which had been
conferred upon him by the Fuehrer and according to which he
intended to administer Poland. According to these directives,
Poland can only be administered by utilizing the country
through means of ruthless exploitation, deportation of all
supplies, raw materials, machines, factory installations, etc.,
which are important for the German war economy, availability
of all workers for work within Germany, reduction of the
entire Polish economy to absolute minimum necessary for
bare existence of the population, closing of all educational
institutions, especially technical schools and colleges in order
to prevent the growth of the new Polish intelligentsia. ‘Poland
shall be treated as a colony; the Poles shall be the slaves of
the Greater German World Empire’. * * *
* * * * * *
“By destroying Polish industry, its subsequent reconstruction
after the war would become more difficult, if not impossible,
so that Poland would be reduced to its proper position as an
agrarian country which would have to depend upon Germany
for importation of industrial products.” (EC-344-16 & 17)

The conspirators planned a difference in treatment for the

incorporated area of Poland, and for the Government-General. A
directive issued and signed by Goering on 19 October 1939, which
was found among captured files of the OKW, stated, inter alia:

“In the meeting of October 13th, I have given detailed

instructions for the economical administration of the occupied
territories. I will repeat them here in short: 1. The task for
the economic treatment of the various administrative regions
is different depending on whether a country is involved which
will be incorporated politically into the German Reich or
whether we deal with the Government-General, which, in all
probability, will not be made a part of Germany.
“In the first mentioned territories the reconstruction and
expansion of the economy, the safeguarding of all their
production facilities and supplies must be aimed at, as well as
a complete incorporation into the Greater German economic
system at the earliest possible time. On the other hand, there
must be removed from the territories of the Government-
General all raw materials, scrap materials, machines etc.,
which are of use for the German war economy. Enterprises
which are not absolutely necessary for the meager
maintenance of the naked existence of the population must
be transferred to Germany, unless such transfer would require
an unreasonably long period of time and would make it more
practical to exploit these enterprises by giving them German
orders to be executed at their present location.” (EC-410)

Once the Government-General had been stripped of its industrial

potential, the conspirators planned to leave the country desolate.
Not even the war damage was to be repaired. This is the clear
import of an order dated 20 November 1939, issued by Hess in his
capacity as Deputy Fuehrer, and found in captured OKW files. Hess
stated:

“I hear from Party members who came from the Government-

General that various agencies, as, for instance, the Military
Economic Staff, the Reich Ministry for Labor, etc., intend to
reconstruct certain industrial enterprises in Warsaw. However,
in accordance with a decision by Minister Dr. Frank, as
approved by the Fuehrer, Warsaw shall not be rebuilt nor is it
the intention of the Fuehrer to rebuild or reconstruct any
industry in the Government-General.” (EC-411)
 (2) Deportation and Resettlement. The Academy of German Law
in January 1940 prepared a secret report on plans for the mass
migration of Poles and Jews from incorporated areas of Poland to
the Government-General, and for the forcible deportation of able-
bodied Poles to Germany. (The date of the report does not appear in
the English translation, but it is clearly set forth on the cover page of
the original document, as January 1940.) It should be recalled that
the decree of 11 July 1934 (Reichsgesetzblatt, Part I, p. 605, 11 July
1934) provided that the Academy of German Law would be a public
corporation of the Reich under the supervision of the Reich Ministers
of Justice and the Interior, and that its task would be:

“To promote the reconstruction of German legal life, and to

realize, in constant close collaboration with the competent
legislative organizations, the National Socialist program in the
entire sphere of the law.”

It should also be stated that Frank was the president of the

Academy of German Law during the period when this secret report
was made (2749-PS). The report stated:

“For the carrying out of costly and long term measures for the
increase of agricultural production, the Government-General
can at the most absorb 1 to 1.5 million resettlers, as it is
already over-populated. * * * By further absorption of 1.6
million resettlers, the 1925 Reich census figure of 133
inhabitants per square kilometer would be reached, which
practically because of already existing rural over-population
and lack of industry would result in a double over-population.
“This figure of 1.6 million will barely suffice to transfer from
the Reich:
“The Jews from the liberated East (over 600,000), parts of
the remaining Jews, preferably the younger age groups from
Germany proper, Austria, Sudetengau and the Protectorate
(altogether over 1 million). * * *” (661-PS)
 The report then goes on to say that the following groups of
people should be deported:

“The Polish intelligentsia who have been politically active in

the past, and potential political leaders; the leading economic
personalities, comprising owners of large estates,
industrialists and businessmen, etc.; the peasant population,
so far as it has to be removed in order to carry out by strips
of German settlements the encirclement of Polish territories in
the East * * *.”
* * * * * *
“In order to relieve the living space of the Poles in the
Government-General as well as in the liberated East, one
should remove cheap labor temporarily by the hundreds of
thousands, employ them for a few years in the old Reich, and
thereby hamper their native biological propagation. (Their
assimilation into the old Reich must be prevented.) * * *”
(661-PS)

Finally, the report stated:

“Strictest care is to be taken that secret circulars, memoranda

and official correspondence which contain instructions
detrimental to the Poles are kept steadily under lock and key
so that they will not some day fill the White Books printed in
Paris or the U.S.A.” (661-PS)

Frank made the following entry in his diary:

“The Reichsfuehrer SS (Himmler) wishes that all Jews be

evacuated from the newly gained Reich territories. Up to
February approximately 1,000,000 people are to be brought
in this way into the Government-General. The families of good
racial extraction present in the occupied Polish territory
(approximately 4,000,000 people) should be transferred into
the Reich and individually housed and thereby be uprooted as
a people.” (2233-G-PS)

The top secret minutes of a meeting held on 12 February 1940

on “questions concerning the East,” at which Goering was chairman
and Himmler and Frank were present, stated, among other things:

“By way of introduction, the General Field Marshal (Goering)

explained that the strengthening of the war potential of the
Reich must be the chief aim of all measures to be taken in the
East. * * *”
* * * * * *
“Agriculture:
“The task consists of obtaining the greatest possible
agriculture production from the new Eastern Gaus
disregarding questions of ownership. * * *”
* * * * * *
“Special questions concerning the Government-General:
“The Government-General will have to receive the Jews who
are ordered to emigrate from Germany, and the New Eastern
Gaus.”
* * * * * *
“The following reported on the situation in the Eastern
territories: * * *
“2. Reichsstatthalter Gauleiter Forster: The population of the
Danzig/West Prussia Gau (newly acquired territories) is 1.5
million, of whom 240,000 are Germans, 850,000 well-
established Poles and 300,000 immigrant Poles, Jews and
asocials (1,800 Jews). 87,000 persons have been evacuated,
40,000 of these from Gotenhafen. From there, also the
numerous shirkers, who are now looked after by welfare, will
have to be deported to the Government-General. Therefore,
an evacuation of 20,000 further persons can be counted on
for the current year. * * *” (EC-305)
 Comparable reports were made by other Gauleiters at this
meeting. These figures, it may be noted, were only as of February
1940.
These forcible deportations did not involve merely ordering the
victims to leave their homes, and to take up new residences
elsewhere. These deportations were accomplished, according to
plan, in a brutal and inhuman manner. This is shown in a speech
delivered by Himmler to officers of the SS on a day commemorating
the presentation of the Nazi flag. The exact date of the speech does
not appear in the document, but its contents plainly show that it was
delivered sometime after Poland had been overrun. In this speech
Himmler said:

“Very frequently the member of the Waffen-SS thinks about

the deportation of this people here. These thoughts came to
me today when watching the very difficult work out there
performed by the Security Police, supported by your men,
who help them a great deal. Exactly the same thing
happened in Poland in weather 40 degrees below zero, where
we had to haul away thousands, ten thousands, hundred
thousands; where we had to have the toughness * * * you
should hear this but also forget it again—to shoot thousands
of leading Poles.” (1918-PS)

Such Poles from the incorporated area as managed to survive the

journey to the Government-General could look forward at best to
extreme hardship, and exposure to degradation and brutality. For the
Jews who were forcibly deported to the Government-General there
was no hope. Frank, by his own admissions, had dedicated himself
to their complete annihilation. In his diary Frank wrote:

“We must annihilate the Jews, wherever we find them, and

wherever it is possible.” (2233-D-PS)

(3) Forcible Return of Racial Germans to the Reich. The

conspirators had planned the forcible Germanization of persons in
the incorporated area who were deemed to possess German blood.
Such persons were given the choice of the concentration camp, or
submission to Germanization. Himmler was the chief executioner of
this program. In a secret decree signed by Hitler, Goering, and
Keitel, dated 7 October 1939, Himmler was entrusted with the task
of executing the conspirators’ Germanization program. The decree
provided, among other things:

“The Reichsfuehrer SS (Himmler) has the obligation in

accordance with my directives:
“1. To bring back for final return into the Reich all German
nationals, and racial Germans in the foreign countries.
“2. To eliminate the harmful influence of such alien-parts of
the population, which represent a danger to the Reich,
and the German folk community.
“3. The forming of new German settlements by re-settling,
and in particular by settling of the returning German
citizens and racial Germans from abroad.
“The Reichsfuehrer SS is authorized to take all necessary
general and administrative measures for the execution of this
obligation.” (686-PS)

Himmler’s conception of his tasks under this decree were plainly

stated in the foreword which he wrote for the “Deutsche Arbeit”
issue of June/July 1942. He wrote:

“It is not our task to Germanize the East in the old sense, that
is, to teach the people there the German language and
German law, but to see to it that only people of purely
German, Germanic blood live in the East.” (2915-PS)

The 1940 Edition of “Der Menscheneinsatz,” a confidential

publication issued by Himmler’s Office for the Consolidation of
German Nationhood, contained the following statements:
“The removal of foreign races from the incorporated Eastern
Territories is one of the most essential goals to be
accomplished in the German East. This is the chief national
political task, which has to be executed in the incorporated
Eastern Territories by the Reichsfuehrer SS, Reich
Commissioner for the strengthening of the national character
of the German people.”
* * * * * *
“* * * there are the following two primary reasons, which
make the regaining of lost German blood an urgent necessity.
“1. Prevention of a further increase of the Polish
intelligentsia, through families of German descent even if
they are Polonized.
“2. Increase of the population by racial elements desirable for
the German nation, and the acquisition of ethno-
biologically unobjectionable forces for the German
reconstruction of agriculture and industry.” (2916-PS)

Further light upon the goals which the conspirators had set for
their Germanization program in conquered Eastern areas, is
contained in a speech delivered by Himmler on 14 October 1943.
This speech was published by the National Socialist Leadership staff
of the OKW. The following are excerpts from this speech:

“I consider that in dealing with members of a foreign country,

especially some Slav nationality, we must not start from
German points of view, and we must not endow these people
with decent German thoughts, and logical conclusions of
which they are not capable, but we must take them as they
really are * * *.”
“Obviously in such a mixture of peoples, there will always be
some racially good types. Therefore, I think that it is our duty
to take their children with us, to remove them from their
environment, if necessary by robbing, or stealing them. Either
we win over any good blood that we can use for ourselves
and give it a place in our people, or * * * we destroy that
blood.”
* * * * * *
“For us the end of this war will mean an open road to the
East, the creation of the Germanic Reich in this way or that *
* * the fetching home of 30 million human beings of our
blood, so that still during our lifetime we shall be a people of
120 million Germanic souls. That means that we shall be the
sole decisive power in Europe. That means that we shall then
be able to tackle the peace, during which we shall be willing
for the first twenty years to rebuild and spread out our
villages and towns, and that we shall push the borders of our
German race 500 kilometers further out to the East.” (L-70)

(4) The Racial Register. In furtherance of these plans, the

conspirators established a Racial Register in the incorporated area of
Poland. The Racial Register was, in effect, an elaborate classification
of persons deemed to be of German blood, and contained provisions
setting forth some of the rights, privileges, and duties of the persons
in each classification. Persons were classified into four groups:
(1) Germans who had actively promoted the Nazi cause.
(2) Germans who had been more or less passive in the Nazi
struggle, but had retained their German nationality.
(3) Persons of German extraction who, although previously
connected with the Polish nation, were willing to submit to
Germanization.
(4) Persons of German descent, who had been “politically
absorbed by the Polish nation”, and who would be resistant to
Germanization.
The Racial Register was inaugurated under a decree of 12
September 1940, issued by Himmler as Reich Commissioner for the
Consolidation of German Nationhood. The following are pertinent
extracts:

“The list of ‘ethnic Germans’ will be divided into four parts

(limited to interoffice use).
“1. Ethnic Germans who fought actively in the ethnic struggle.
Besides the membership of a German organization, every
other activity in favor of the German against a foreign
nationality will be considered an active manifestation.
“2. Ethnic Germans, who did not actively intervene in favor of
the German nationality, but who preserved their traceable
German nationality.
“3. Persons of German descent, who became connected with
the Polish nation in the course of the years, but have on
account of their attitude, the prerequisites to become full-
fledged members of the German national community. To this
group belong also persons of non-German descent who live in
a people’s mixed marriage with an ethnic German in which
the influence of the German spouse has prevailed. Persons of
Masurian, Slonzak, or upper Silesian descent who are to be
recognized as ethnic Germans, usually belong to this group 3.
“4. Persons of German descent, politically absorbed by the
Polish nation (renegades).
“Persons not included on the list of ethnic Germans are Poles,
or foreign nationals. Their treatment is regulated by BII.
“Members of groups 1 and 2 are ethnic Germans who will be
used for the reconstruction in the East. The differentiation
between the groups 1 and 2 is important for the National
Socialist Party; primarily only members of group 1 should be
accepted in the Party according to the instructions of the
deputy of the Fuehrer.
“Members of groups 3 and 4 have to be educated as full
Germans, that is, have to be re-Germanized in the course of
time through an intensive educational training in old
Germany.
“The establishment of members of group 4 has to be based
on the doctrine, that German blood must not be utilized in the
interest of a foreign nation. Against those who refuse re-
Germanization, Security Police measures are to be taken.”
(2916-PS)
 The basic idea of creating a racial register for persons of German
extraction was later incorporated into a decree of 3 March 1941,
signed by Himmler, Frick, and Hess. This decree is set forth in the
1941 Reichsgesetzblatt Part 1, page 118.
The entire apparatus of the SS was thrown behind the vigorous
execution of these decrees. Proof of this fact is contained in the
following extracts from directives issued by Himmler as the Reich
Commissioner for the Consolidation of German Nationhood:

“I. Where Racial Germans have not applied for entry in the
‘German Ethnical List,’ you will instruct the subordinate
agencies to turn over their names to the State Police
(Superior) Office. Subsequently, you will report to me
(Himmler).
“II. The Local State Police (Superior) Office, will charge the
persons whose names are turned over to them to prove
within eight days that they have applied for entry in the
‘German Ethnical List.’
“If such proof is not submitted, the person in question is to
be taken into protective custody for transfer into a
concentration camp.” (R-112)

The measures taken against persons in the fourth category,

“Polonized Germans,” were particularly harsh. These persons were
resistant to Germanization, and ruthless measures calculated to
break their resistance were prescribed. Where the individual’s past
history indicated that he could not be effectively Germanized, he was
thrown into a concentration camp. In the words of Himmler’s decree
of 16 February 1942:

“II. The Re-Germanization of the Polonized Germans

presupposes their complete separation from Polish
surroundings. For that reason the persons entered in Division
4 of the German Ethnical List are to be dealt with in the
following manner:
“A. They are to be re-settled in Old Reich territory.
“1. The Superior SS and Police Leaders are charged with
evacuating and resettling them according to instructions
which will follow later.
“2. Asocial persons and others who are of inferior hereditary
quality will not be included in the resettlement. Their names
will be turned over at once by the Higher SS and Police
Fuehrer (Inspectors of Security Police and Security Service) to
the competent State Police (Superior) Office. The latter will
arrange for their transfer into a concentration camp.
“3. Persons with a particularly bad political record will not be
included in the resettlement action. Their names will also be
given by the Higher SS and Police Fuehrer (Inspectors of
Security Police and Security Service) to the competent State
Police (Superior) Office for transfer into a concentration camp.
The wives and children of such persons are to be resettled in
old Reich territory and to be included in the Germanization
measures. Where the wife also has a particularly bad political
record, and cannot be included in the resettlement action, her
name, too, is to be turned over to the competent State Police
(Superior) Office with a view to imprisoning her in a
concentration camp. In such cases the children are to be
separated from their parents and to be dealt with according
to III, paragraph 2 of this decree. Persons are to be
considered as having a particularly bad political record who
have offended the German nation to a very great degree
(e.g., who participated in persecutions of Germans, or
boycotts of Germans, etc.).” (R-112)

(5) Nazi Colonization. Coincident with the program of

Germanizing persons of German extraction in the incorporated areas,
the conspirators, as previously indicated, undertook to settle large
numbers of Germans of proven Nazi convictions in that area. This
aspect of their program is clearly shown by an article by SS
Obergruppenfuehrer and General of the Police, Wilhelm Koppe, who
was one of Himmler’s trusted agents. The following is an excerpt
from this article:
“The victory of the German weapons in the East must
therefore be followed by the victory of the German race over
the Polish race, if the regained Eastern sphere—according to
the Fuehrer’s will—henceforth shall for all time remain an
essential constituent part of the Greater German Reich. It is
therefore of decisive importance to penetrate the regained
German region with German farmers, laborers, civil servants,
merchants, and artisans so that a living and deep-rooted
bastion of German people can be formed as a protective wall
against foreign infiltration, and possibly as a starting point for
the racial penetration of the territories further East.” (2915-
PS)

B. The Program in the Government-General

(1) Germanization. In the Government-General there were

relatively few persons, at the outset, who qualified as Germans by
the conspirators’ standards. Hence, little would be served by the
introduction of a Racial Register, categorizing persons of German
extraction on the model of the one instituted in the incorporated
area; and it is not known that any such Racial Register was
prescribed in the Government-General. Rather, the plan seems to
have been (a) to make the Government-General a colony of
Germany, which was an objective announced by Frank (EC-344-16 &
17), and (b) to create so-called “German island settlements” in the
productive farming areas. These island settlements were to be
created by an influx of German persons who faithfully adhered to the
principles of National Socialism.
In this connection, secret notes bearing the date line,
“Department of the Interior, Krakow, 30th March, 1942,” reveal some
of Himmler’s ideas on the “planned Germanization” of the
Government-General. The following extracts are pertinent:

“The Reichsfuehrer SS (Himmler) developed further trains of

ideas to the effect that in the first five-year plan for re-
settlement after the war the new German Eastern territories
should first be filled; afterwards it is intended to provide at
this time the Crimea and the Baltic countries with a German
upper-class at least. Into the Government-General perhaps
further German Island Settlements should be newly
transplanted from European nations. An exact decision in this
respect, however, has not been issued. In any case, it is
wished that at first a heavy colonization along the San and
the Brig be achieved so that the parts of Poland are encircled
with alien populations. Hitherto, it has been always proved
that this kind of encirclement leads most quickly to the
desired nationalization.” (910-PS)

An entry in Frank’s Diary (1941, volume II, page 317) bears on

the same point:

“Thanks to the heroic courage of our soldiers, this territory

has become German, and the time will come when the valley
of the Vistula, from its source to its mouth at the sea, will be
as German as the Valley of the Rhine.” (2233-H-PS)

(2) Confiscation of Property. The conspirators had made plans to

confiscate the property of Poles, Jews, and dissident elements.
These plans were designed to accomplish a number of objectives.
Insofar as the Jews were concerned, they were part of the
conspirators’ over-all program of extermination. Confiscation was
also a means of providing property for German settlers and of
rewarding those who had rendered faithful service to the Nazi State.
This phase of their program likewise made dispossessed Polish
farmers available for slave labor in Germany, and operated to further
the conspirators’ objective of preventing the growth of another
generation of Poles.
Proof of these matters appears in a number of reports by Kusche,
who appears to have been one of Himmler’s chief deputies in
Poland. In one of these reports Kusche pointed out that it was
possible, without difficulty, to confiscate small farms and that
Welcome to our website – the perfect destination for book lovers and
knowledge seekers. We believe that every book holds a new world,
offering opportunities for learning, discovery, and personal growth.
That’s why we are dedicated to bringing you a diverse collection of
books, ranging from classic literature and specialized publications to
self-development guides and children's books.

More than just a book-buying platform, we strive to be a bridge

connecting you with timeless cultural and intellectual values. With an
elegant, user-friendly interface and a smart search system, you can
quickly find the books that best suit your interests. Additionally,
our special promotions and home delivery services help you save time
and fully enjoy the joy of reading.

Join us on a journey of knowledge exploration, passion nurturing, and

personal growth every day!

ebookmasss.com