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1) Communication

The document discusses the importance of communication in health education, outlining its components, types, and processes. It emphasizes the roles of both senders and receivers in effective communication, as well as the methods used in health communication to promote healthy behaviors. Additionally, it contrasts the roles of a boss and a leader in fostering a positive communication environment.

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abdelaziz alrufai
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7 views

1) Communication

The document discusses the importance of communication in health education, outlining its components, types, and processes. It emphasizes the roles of both senders and receivers in effective communication, as well as the methods used in health communication to promote healthy behaviors. Additionally, it contrasts the roles of a boss and a leader in fostering a positive communication environment.

Uploaded by

abdelaziz alrufai
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Communication and Health Education

By: Dr. Izhar Ahmad Ansari


&
Dr. Anas Darwish
Learning Outcomes
By the end of this lecture, students will be able to:

• Define verbal and non-verbal communication


• List down the components of communication
process using a diagram direction
• Define the health education
• Aims & objectives of health education
• Boss vs Leader
Introduction
• Communication by definition is the transfer of information
and understanding from one person to another.
• Regarded as two way process of exchanging or shaping
ideas, feelings and information
• Ultimate goal of all communication is to bring about a
change in the desired direction of the person who receives
the communication:
1) Cognitive (increase in knowledge).
2) Affective (change in existing pattern of behavior & attitude).
3) Psychomotor (acquire new skill).
Communication Process
• Complex process having five components
• Sender (source)
• Receiver (audience)
• Message (content)
• Channel (medium)
• Feedback (effect)
Sender
• Originator of the message
*must know –
• his objectives, should be clearly defined.
• his audience: its interests & needs
• his message
• channels of communication
• his professional abilities and limitation
Receiver
• single person or group
• Two types-
• Controlled audience : one which is held together by
common interest, homogeneous
• Uncontrolled audience : one which has gathered
together from motives of curiosity.
• - the more homogenous the audience is, the greater are
the chances of an effective communication
Message
• Is the information which the communicator
transmits to his audience to receive,
understand, accept and act upon.
• Transmitting right message to the right people
at right time is very crucial factor in successful
communication.
Channels of Communication
• Interpersonal
• Mass Media
• Folk Media
Feed back
• Reaction from the audience
• May reject if message is not clear or not
acceptable
• Hence opportunity to sender to modify message
and render it acceptable.
• Inter-personnel communication- immediate
• Mass communication- takes time
• Feedback is obtained through opinion polls,
survey and interviews
Types of Communications
• One way communication
• Two way communication
• Verbal communication
• Non – verbal communication
• Formal and Informal communication
• Visual communication
• Tele communication and internet
One way communication
• E.g. – lecture method in class rooms, television,
radio, writings, speeches and performances.
• Draw backs
- knowledge is imposed
- learning is authoritative
- little audience participation
- no feedback
- does not influence human behavior
Two way communication
•E.g.- radio, telephone, and computer-aided
dispatch systems used by police, fire, and
emergency response personnel. Audience may
raise questions
• Add their own information, ideas and opinions
to the subject
• Learning is active and democratic
• More likely to influence behavior than one –
way communication
Verbal communication
• Word of mouth, traditional way
• It is persuasive
Non – verbal communication
• Communication without words
• Bodily movements, postures, gestures, facial
expressions
• Silence is a non – verbal communication
• It can speak louder than words
Formal communication
• Follows lines of authority
• Informal communication:
• E.g.: gossip circles
• May be more active, if formal channels do not
cater to the information needs
Visual communication:
• Charts
• Graphs
• pictograms
• Tables
• maps
• Posters
Telecommunication and internet
• Communication over distance
• Radio, TV, internet, telephone, telegraph etc
• Point to point telecommunications systems
(telephone, telegraph) are closer to
interpersonal communications
Health Communication
• Health Communication has to cater the following needs:
1) Information
2) Education
3) Motivation
4) Persuasion
5) Counselling
6) Raising morale
7) Organization
8) Health development
Health Education
• A process aimed at encouraging people to
want to be healthy , to know how to stay
healthy , to do what they can individually and
collectively to maintain health, and to seek
help when needed.
Aims & objectives of health education
• To encourage people to adopt & sustain health
promoting lifestyles and practices
• To promote the proper use of health services
provided to them
• To arouse interest, provide new knowledge,
improve skills & change attitudes in making
rational decisions to solve their own problem
• To stimulate individual & community self reliance
& participation to achieve health development
Approach to Health Education
• Regulatory approach (Managed prevention)
• Service approach
• Health education approach
• Primary health care approach
Contents of Health Education

• Human Biology
• Nutrition personal
• Hygiene
• Family Health
• Disease prevention and control
• Mental health
• Prevention of accidents
• Use of health services domestic Environmental
community
Methods in Health Communication
1.Individual approach
2.Group approach
3.Mass approach
-Individual Approach
• Personal contact
• Home visits
• Personal letters
-Group Approach
• Lectures
• Demonstration
• Discussion methods
Discussion methods
• Group discussion
• Panel discussion
• Symposium
• Workshop
• Conference
• Seminar
• Role Play
Mass Approach
• Television
• Radio
• Newspaper
• Posters
• Health museums and exhibition
• Internet
Communication between Nurse and
Patient
• By name
• With respect
• Eye to eye contact
• Calmly and slowly
• Make assurance
• Talk less listen more
• Confidential
Nurses and patients
• Nurses must communicate accurate patient data
to doctors, technicians, and other medical staff.
• Clear and concise communication ensures that
the right treatments are delivered at the right
time, reducing errors or delays in care.
• Being able to clearly explain a medical condition,
treatment regimen, or medical procedure in
simple, precise terms to ensure patients fully
understand.
Communication between Nurse and
Doctors
• Give correct information to doctor (vital sign)
• If receive call from doctor:
1) Repeat whole treatment and suggestion
before closing of call.
2) Write the time of call and treatment which
given to patient.
Nurses and team worker in healthcare
• Communication is vital for cohesive teamwork in
a healthcare setting where different professionals
collaborate on complex cases requiring
interdisciplinary input (doctors, nurses, social
workers etc.).
• Effective communication facilitates smoother
handoffs during shift exchanges (nurse-to-nurse)
as well as consistent collaboration across various
roles optimizing efficiency in delivering care.
Special Consideration
• Unresponsive patients
• Mentally retarded patients
• Age less than 5 years
• Aged patients:
1) Hearing impairment
2) Talking impairment
3) Alzheimer's
Nurses and patients relatives
• Nurses are in charge of most of the communication
between the healthcare team and patients.
• This includes informing patients and family
members of health conditions, diagnoses,
treatment plans, and medication protocols.
• an effective communication strategy where
providers ask patients to repeat the information
back to them.
Boss VS Leader
• boss creates fear, a leader confidence.
• A boss fixes blame, a leader corrects mistakes.
• A boss knows all, a leader asks questions.
• A boss makes work drudgery, a leader makes it
interesting.
• A boss is interested in himself or herself,
• a leader is interested in the group.
Russell H. Ewing
THANKS

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