media minds

Media Minds: Colloquium on Media, Society, and Innovation

Sharda School of Media, Film & Entertainment, Sharda University

FOREWORD
In a world where media is both an enabler of progress and a mirror reflecting
societal transformations, critical engagement with its evolving role has never been
more essential. Media Minds: Colloquium on Media, Society, and Innovation is
being organized by Sharda School of Media, Film & Entertainment, Sharda
University on 4th April, 2025 which will offer an academic platform where
emerging scholars will analyse, debate, and innovate within the dynamic influences
of media, technology, and society. This colloquium is not just a forum for
discussion but a breeding ground for fresh perspectives that shape the media
backdrop of tomorrow.

The significance of media extends far beyond traditional communication—it

influences governance, fuels activism, drives cultural narratives, and redefines
human interactions. As digitalization accelerates, media consumption patterns
shift, and ethical concerns gain prominence, young researchers play a pivotal role
in dissecting these complexities. Through rigorous inquiry and creative exploration,
the contributions in this volume reflect a keen understanding of the challenges and
opportunities in contemporary media ecosystems.

The abstracts within this volume generally explore six major themes, with each
touching upon some of the most crucial facets of media and society:

Cultural Production and the Creative Industry – Dissecting television's role

in mediating cultural expressions, identity politics, and new modes of creative
practice.

Digital Communication and Society – It includes social media, cyber security,

the role of OTT platforms, and digital governance.

Technological Innovations in Audio-Visual Media – This looks into

advancements in audio-visual media production technology, new strategies for
digital marketing, and ethical dilemmas in journalism.
Gender Dynamics in Media – These involve gender representation, LGBTQIA+
visibility, and media legislative frameworks influencing inclusivity.

Indigenous Strategies for Communication in Development – Others have

examined how traditional knowledge is applied, how participatory communication
can be employed, and small-scale experimental studies can be carried out to
promote sustainable development.

Political Communication and Global Media – This addresses the role of

media in governance, propaganda, and conflict resolution, as well as its roles as a
mediator in global communication.

We take immense pride in presenting this ISBN Abstract Proceedings Book,

published by Kalindi Prakashan, which encapsulates a diverse range of student-led
research, theoretical insights, and creative endeavors. These abstracts navigate
through critical themes such as political communication, gender dynamics, digital
media ethics, indigenous strategies in communication, and innovations in audio-
visual storytelling. The depth and breadth of these contributions highlight how
media continues to redefine social consciousness and global discourse.

The main objectives of the colloquium are:

Provide a platform for students from across India to present their research,
creative projects, and critical insights, fostering academic growth and
recognition.

Facilitate the sharing of diverse perspectives, encouraging collaborative

learning and dialogue on contemporary issues in media and communication.

Enhance students' ability to critically analyze the impact of digital

transformation on media and society, and its role in shaping narratives and
addressing societal challenges.

As you explore these abstracts, we invite you to engage with the thought-
provoking ideas within these pages. May this volume inspire further research,
foster dialogue, and ignite a deeper appreciation for the transformative power
of media in shaping our societies.
 ACKNOWLEDGMENTS
We are sincerely grateful to Kalinda Prakashan for their collaboration in the
publishing of this ISBN Abstracts Proceedings Book. Further, we would like to
convey our appreciation to the faculty members, the reviewers, and the student
participants whose concerted efforts ensured the success of this memorable
colloquium.

This compilation celebrates the enthusiasm, creativity, and academic rigor of the
field of emerging media researchers. We hope that these abstracts will inspire
interest to be further explored and engaged academically in media studies.

A very special note of gratitude to our partners-Kalinda Prakashan, Suno Sharda,

Sharda TV, Sharda News, Sharda Samachar, and all the session chairs and faculty
members of Sharda School of Media, Film & Entertainment, Sharda University- for
their unstinting support towards amplifying the visibility and impact of the
academic exercise. Their contribution is invaluable in nurturing a culture of
research, discourse, and innovation within media studies.
 About Sharda University

Established in 1996, Sharda University is a premier institution in India, globally

recognized for its research initiatives and academic excellence. Accredited with an
A+ grade by NAAC, the university offers over 170 multidisciplinary courses across
14 schools, fostering innovation and intellectual growth. It has earned numerous
accolades, including the Education Excellence Award from ASSOCHAM, affiliated
with the Ministry of Commerce.

Spanning 180 acres with 3.5 million square feet of infrastructure, Sharda
University stands as a progressive education provider with a strong network of
successful alumni and distinguished faculty. In the 2022 NIRF rankings, the
university was placed within the 151-200 range in the Overall category and secured
the 3rd position among top Dental Schools in North India. It also ranked among the
top four engineering institutions in the North zone (Academic Insights, 2020).

The university has made remarkable strides in research and innovation, securing a
place in the top 5 for the number of patents granted (India Today survey).
Recognized by ARIIA as one of the top 10 private universities in North India,
Sharda University has also received a gold rating from QS I Gauge (2020) for its
exceptional services and academic performance. It is celebrated as India’s most
Internationally Diversified University and leads the region in energy conservation
initiatives.
 About Sharda School of Media, Film & Entertainment

The Sharda School of Media, Film & Entertainment (SSMFE) is a leading

institution for media studies in India, offering industry-specific courses tailored to
the evolving landscape of communication, journalism, film, and entertainment.
With an enrollment of over 600 students, it stands among the largest media schools
in the country, providing comprehensive professional development opportunities
for aspiring media professionals. Established in 2009, SSMFE has earned a
reputation for its high academic standards, strong industry collaborations, and
cutting-edge infrastructure. The school is guided by a team of highly qualified
faculty and industry experts, ensuring a dynamic learning experience that bridges
theory with practical exposure. Through its innovative curriculum, hands-on
training, and active participation in global media discourses, SSMFE continues to
shape the future of media professionals in India and beyond.
 Chief Patrons

Shri. P.K. Gupta

(Hon'ble Chancellor, Sharda University)

Shri Y.K. Gupta

(Hon'ble Pro-Chancellor, Sharda University)

Patrons

Prof. (Dr.) Sibaram-Khara

(Hon'ble Vice-Chancellor, Sharda University)
 From the Editor's Desk

Prof. (Dr.) Ritu S. Sood

Dean, Sharda School of Media, Film & Entertainment, Sharda University

In a time when media is consistently reshaping society, one has hardly ever felt the
greatest need for interrogative intellect and academic discourse. Media Minds:
Colloquium on Media, Society and Innovation stands as a tribute to young scholars
due active provement to have intellectual curiosity and dedication for study and
analysis and innovation in the dynamic area.

This ISBN Abstract Proceedings book encapsulates a multitude of approaches,

covering issues from indigenous communication strategies to digital
transformation and its effects on media and society. The abstracts themselves
reflect passion and scholarly effort from such students who study media but are
actively involved in shaping its future.

We are thankful to Sharda School of Media, Film & Entertainment for creating a
platform where research and creative endeavor gets optimally nurtured. Thank you
very much to Kalinda Prakashan, Suno Sharda, Sharda TV, Sharda News and
Sharda Samachar for their enormous support in amplifying the reach of the
colloquium.

May these pages fire up fresh debate, new inquiries and enrich the growing corpus
of ideas developed within or beyond the field of media studies.
 From the Editor's Desk

Prof. (Dr.) Mehak Jonjua

Sharda School of Media, Film & Entertainment, Sharda University

Media is more than just a reflection of society—it is a force that shapes narratives,
influences perceptions, and drives change. In today’s rapidly evolving digital
scenario, the role of media in addressing global challenges, amplifying voices, and
fostering inclusivity has become more significant than ever.

From analyzing political communication and gender representation to exploring

indigenous knowledge systems and digital transformation, these scholarly
contributions offer critical insights into the ever-changing media ecosystem.

This initiative is driven by the conviction that emerging and young researchers are
not merely listeners to the scholarly discourse-they are part of the collective
spearheading new ideas, and catalyfying between collaboration. Abstracts reflect
the passion and commitment that is found within them towards engaging with
society's most pressing issues today.

We are really gracious to Kalinda Prakashan, Suno Sharda, Sharda TV, Sharda
News, and Sharda Samachar for their kind and positive cooperation in this
colloquium and publication. The contribution has cemented to bring the
knowledge-in-innovation platform that it will be.

May these pages inspire and acquire new insights and renewed commitments to
harnessing media in shaping a better and more informed society.
 Student Synergy Squad

An accomplished event coordinator with expertise in

public relations and digital media, Jahnvi Sinha is
currently pursuing a master's in Advertising, Public
Relations, and Corporate Communication. She has
successfully organized two major events: a PR event
linked to a photography competition by the WRD
Bihar Government and the Digital Media Conclave at
Sharda University. Passionate about media,
communication, and strategic event planning, she is
committed to creating impactful experiences that
Jahnvi Sinha bridge creativity and public engagement

A driven and creative professional with a passion for

storytelling, communication, and strategic thinking,
Chhaya Singh is a master's student in Advertising,
Public Relations, and Corporate Communication.
Thriving on collaboration and innovation, she brings
curiosity, adaptability, and a fresh perspective to
every project. With a keen interest in exploring new
narratives, she is dedicated to fostering meaningful
connections through communication.
Chhaya Singh
 Harsh Raghav is a freelance graphic designer and
motion designer who brings ideas to life with
creativity and precision. Passionate about visuals
and always pushing creative boundaries, he crafts
stunning designs and animations. When he’s not
designing, he’s all about fitness, staying dedicated to
a healthy lifestyle. With an eye for detail and a love
for smooth, engaging motion, Harsh constantly
experiments with new styles and techniques.
Harsh Raghav

Saral Goel is an graphic designer and 3D animator

known for his creative flair and unique ideas. He
loves transforming simple concepts into visually
striking designs, always adding his personal twist to
every project. Whether he's crafting graphics or
animating in 3D, Saral pushes the boundaries of
conventional design to deliver fresh, original work.

Saral Goel
 INVITED SPEAKERS

Rania Lampou

Rania Lampou, a distinguished Greek neuroscience researcher, educator, trainer,

and author, was a finalist for the Global Teacher Prize in 2019 and has received 15
international awards for her contributions to STEM education. She is the founder
of four international projects aligned with the United Nations' Sustainable
Development Goals (SDGs) outlined in the 2030 Agenda.

Passionate about innovative teaching methodologies, she integrates STEM into

astronomy and physics projects while also exploring its intersection with language
teaching.

Holding a postgraduate degree in language teaching with a focus on cognitive

neurosciences, she has a keen interest in cognitive psychology and neuroeducation.
She strongly advocates for brain-based learning, believing that insights from
cognitive neuroscience can significantly enhance student engagement and improve
learning outcomes in the classroom.
 INVITED SPEAKERS

Dr. Işıl Demirtaş

Dr. Işıl Demirtaş is an Associate Professor in the Department of Economics at

Giresun University. She earned her Ph.D. in Economic Policy from Marmara
University in 2015. Additionally, she received a scholarship from TUBİTAK and
worked as a visiting scholar at the University of Michigan from October 2016 to
September 2017. Her research interests include energy economics, economic
policy, the green economy, and sustainable development.
 INVITED SPEAKERS

Prof. (Dr.) Seda Yıldırım

Dr. Seda Yıldırım is a Professor at Tekirdağ Namık Kemal University, renowned for
her research in sustainable development, the 2030 Sustainable Development Goals
(SDGs), sustainable consumption patterns, environmental quality, and food
security. With a strong academic presence, she has over 2,000 citations on Google
Scholar and has published extensively in WOS- and SCOPUS-indexed journals.
An award-winning scholar, Dr. Yıldırım received the prestigious Emerald Literati
Award – Outstanding Paper Award 2022 for her significant contributions to
research. As a lecturer, author, editor, reviewer, and conference organizer, she
continues to shape scholarly discourse and drive impactful research in
sustainability and environmental studies.
 SCHOLARLY SUBMISSIONS
TRACK 1: CULTURAL PRODUCTION AND CREATIVE INDUSTRY
Session Chair: Prof. (Dr.) Ritu Sood & Prof. (Dr.) Mehak Jonjua
Room No: #304, Block 2, SSMFE, Sharda University

Corresponding
Sr. No. Co - Author Title
Author

1. Yaamin Mahfooz Bridging Gaps, Building

Ahmed Futures: A Comprehensive
Study of Development
- Communication Strategies

2. Sudipta Makal Exploring the Cultural

Evolution of
Bharatanatyam: Bridging
Ancient Traditions with
- Contemporary Expressions
on YouTube

3. Kanishka Chauhan Role of Community Radio in

Achieving Sustainable
- Development Goals

4. Ankita Role of CSR in Enhancing

Brand Reputation and
- Consumer Confidence
5. Rittika Dey Sarkar Beyond Media Coverage:
Key Metrics for Assessing
- PR Effectiveness

6. Abhay Patel Interconnection of Cultural

Production and Creative
- Industries: Driving
Innovation and Economic
Growth

7. Astha Kumari Effect of animated

characters of cartoon ‘Motu
- & Patlu’ on the social
behaviour of children

8. Daksh Bhardwaj A Boom In The Animation

- Industry - An Analysis

9. Sanjh Kushwaha The Role of Digital

Platforms in Transforming
- Cultural Production

10. Saurabh Sharma The Impact of AI on

- Creativity and Cultural
Industries

11. Tanu Ranjan Globalization and the

Commercialization of
- Indigenous Cultural
Products
12. Tushar Singh Bist Streaming Services and the
Changing Economics of the
- Film and Music Industry

13. Tushar Yadav Role of Influencer

Marketing in Shaping
- Consumer Perception of
Products

14. Agam Kumar Cultural Production and the

Verma Creative Industry:
- Exploring Innovation,
Identity, and Societal
Reflection

15. Kanishka Chauhan Role of Social Media in

Brand Awareness: A Critical
-
Analysis

16. Vipin Sharma Dr. Dhruv Transforming Creativity in

Sabharwal Fine Art: An Overview of
Digital Sketching Tools
SCHOLARLY SUBMISSIONS
TRACK 2: DIGITAL COMMUNICATION AND SOCIETY
Session Chair: Prof. (Dr.) Sanjeev Sood, Prof. (Dr.) Dhruv Sabharwal, Mr.
Abhishek Anand, Dr. Mukta Matkolia & Dr. Shrinkhla Upadhyaya
Room No: #303, Block 2, SSMFE, Sharda University

Sr. No. Corresponding Co-Author Title

Author

1. Prakhar Gogia - Role of Animated Characters in Children's

Social Development

2. Rinyam Chiri - Role of Influencer Marketing in Audience

Engagement and Growth

3. Sunny Kumar Verma Recent Trends in the Radio Broadcasting

- in the Digital Age

4. Mansi Dixit Authenticating News Content in the Era

- of Misinformation

5. Sarthak Ganju Analysing role of Instagram and Facebook

- on social anxiety

6. Kanchan Tyagi Social Media Advertising and Brand

- Loyalty: Analyzing Consumer Perceptions

7. Celebrity Smoking Cigarettes: Analysing

Charvi Mittal - Influence of Movies on Youth

8. Vaishali Banerjee Digital Dilemma: Analyzing the Effects of

- Mediated Communication on Student
Mental Health

9. Prateek Jaiswal The Power of Visual Storytelling: The

- Role of Photojournalism in Modern
Media
10. Caren Singh - The Impact of Social Media on
Interpersonal Interactions

11. Priya Gambhir - Healthcare with Instagram: Analyzing the

Impact of Home Remedy Videos on
Viewers

12. Palak Agrawal Media Coverage of Role of EVs in Curbing

- Pollution: A Study of Delhi NCR

13. Priya Dubey Impact of Social Media in Influencing

- Youth's Mental Health: Rising Role of
Anxiety and Depression

14. Shreya Singh Role of Women in Local Sanitation

- Process

15. Aanchal Maurya E Articles and Self Identification of

- Health Risks: Analysing Influence of
Content in Generating Anxiety

16. Social Media Addiction: A Systematic

Alina Barman - Review through Cognitive-Behavior
Model of Pathological Use

17. Anisha Kumari Impact of Crime Shows on Indian Youth

-

18. Anindita Mahapatra Blurred lines between Reality TV

- Contestants and Social Media Influencers:
Psychological Impact on the Youth

19. Priyanshu Pandey The Influence of Push Notifications on

- People’s Minds: Analysis of E-Commerce
Brands – Amazon, Flipkart and Myntra

20. Surbhi Mala Role of Design and Branding in Changing

- Purchasing Behaviour

21. Sadiq Shafiu Ahmad Investigative and Interpretative Reporting

- in the Digital Age: Tools and Techniques

22. Saurabh Kumar A Comparative Study on Usage of Online

- Journalism and Print Journalism
23. Diya Sunil - AI in Healthcare: Revolutionizing
Diagnosis, Treatment, and Patient Care

24. Rishabh Tripathi - The Impact of Digital Communication on

Society: Opportunities and Challenges in
a Connected World

25. MD Hassan Ashraf Impact of AI on the field of

photojournalism, focusing on it’s
- applications, advantages, challenges, and
ethical implications.

26. Rodali Bora Assessing the Accuracy and Effectiveness

of Animation in Health Communication
- Abstract: Medical animation has surfaced
as a powerful tool for health
communication

27. Dhruv Sharma How ‘Mountain Dew’ and ‘Thumbs Up’

Advertisements Mislead: A Critical
-
Analysis

28. Siddharth Awana The Role of Electric Vehicle in Climate

- Change Mitigation Scenarios

29. Ayushi Malik - Effects Of Social Media on Teenagers

30. Aakarsh Chopra Role of Social Media in Enhancing

- Student's Knowledge

31. Abhishek Rawat Indian VFX Odyssey: The Rise of Visual

- Storytelling

32. Addison Massey Community Resilience in the Face of

- Natural Disaster

33. Aditya Verma The Integration of Animation in Everyday

- Communication: From GIFs to AR Filters

34. Anoop A K The Future Of Experience Design In

Virtual Reality Games: Exploring
- Challenges and Innovative Solution
35. Aryan Chouhan - How Ingame Advertising and
Microtransactions affects Media
Consumption

36. Ashish Ravi - Medical Animation: Evaluating the

Precision and Impact of Animation in
Health Communication

37. Bhaargav Chaliha Literary Inquiry into the Dynamics of

- Slow Music Lyrics

38. Dhruv Thakur Digital Communication and Society: Role

- of Digitalization

39. Eddu Joshuva Abhishek Rise of Esports in India: Analyzing Trends

and Impact on the Gaming Industry
-

40. Eshan Anwar Impact of Indian cartoons shows on

- children’s behavior

41. Jasmeet Singh Unveiling India’s animation industry

- revolution

42. Jatin Aggarwal Digital Communication and Society

-

43. Kavya Tawar History and Transformation of VFX in

- Film

44. Khushi Khurana Use of gaming in AI: Its Uses and Failures
-

45. Nayab Khan Unveiling India's Gaming Revolution:

Analyzing Changes ,growth and trends
-

46. Nishchal Baral Sharma Examining Social Media influence on

Mental Health
-
47. Rishi K Manoj - Comparative Study on the Social
Cognitive Effects of Traditional Animated
Characters vs AI-Optimized Characters in
Cartoons and Games.

48. Rojan Shrestha - Understanding Human Well-Being

Through Animated Games

49. Sachin Kumar Rai Digital Communication and It’s impact on

- Youth

50. Sakshi Singh Insights and future of metaverse in

gaming on teenagers in India
-

51. Shahid Raja Authenticity in Cinema: The Impact of

- VFX-Free Filmmaking

52. Shubh Sharma "The Impact of Artificial Intelligence on

Job Displacement and Workforce
- Adaptability

53. Srijita Lahiri Competitive Gaming As Modern Mass

Media: Exploring The Cultural Influence
- of Counter Strike on Today's
Entertainment

54. Supriya Kumari Discovering appropriate media tools to

promote menstrual Hygiene among
- women in Rurals: A Baseline study of
Gautam Buddha Nagar.

55. Syed Mohammad Yasir Gaming Industry in India: Then and Now
-

56. Vaibhav Newatia Social and Economic Impacts of Remote

- Work

57. Varun Singh Nagari Indian Gaming Ecosystem: Trends,

Regulatory Landscape, and Economic
- Implications
58. Yash Mehra - Role of Media in Addressing Ocean
Pollution

59. Zaid Ansari - Indian Gaming Industry: Understanding

Oppotunities and challanges in a dynamic
market

60. Rittika Rudra Rini Impact of Social Media on User’s Mental

- Health

61. Omorodion Aisosa Kester Role Of Communication In Raising

Awareness On Environmental
- Sustainability: Measuring Effectiveness
Of Communication Through Instagram

62. Saman Rehman A Comprehensive Study on: Air Pollution

- in Delhi NCR & its Impact

63. Vidushi Lavania The Role of Augmented Reality in

- Transforming Advertising: Opportunities
and Challenges

64. Nechhin Wangmu Karma - Northeast India: Racial Discrimination

65. Khushi Kumari Influence of Digital media on

- Communication

66. Khushi Gupta From LOL to Influence: The

- Communicative Power of Memes

67. Amit Kumar Silent Stewards: Women in Water

- Management and Their Representation in
Global Media

68. Madhavi Singh The Power of Narrative: Exploring the

Impact of Storytelling in Modern
- Advertising on Consumer Engagement
and Brand Loyalty

69. Shreyasi Shailendra The role of Social Media advertisements

- in moulding children’s consumption
habits

70. Abhishek Singh Role of Sports Authority of India in

Promoting Mental Health and Fitness
- amongst Sports Persons
71. Khushi Bhagat - Advertising And Public Relations: There
Impact on Companies

72. Rosey S Chettri - Impact of Social Media on the Life-Style

Pattern of College student in Delhi NCR

73. Ashreya Chettri Star Power: Examining the Effect of

- Celebrity Endorsements on Brand Image

74. Prajjwal Mukherjee Artificial Intelligence: The Impact on

- Daily Life

75. Sanya Pokhriyal Literacy in Bihar: Challenges, Progress,

- and Policy Interventions

76. Sujeet Kumar Assessing the Influence of Social Media

- on Children's Development

77. Muskan Dhami Indus Valley Civilization and it's

- communication

78. Vivek Kumar Singh The Influence of Colour Psychology on

- Human Emotion, Behaviour, and
Decision-Making

79. Tejasvi Yadav The Power of Silence: Unspoken

- Communication in Indigenous Cultures

80. Tabassum Bahramy Influencers and Identity: How Social

- Media Shapes Gender Perceptions

81. Astha Gupta Breaking Stereotypes: The Changing role

- of Women in video game narratives

82. Ayushi Raghav The Rise of Interactive Media: Redefining

- Viewer Experience through Emotion

83. Aditi Tyagi Breaking the Glass Screen: Women’s

- Agency and Visibility in Media Industries

84. Anusha Hussain Impact of Social Media on Body Image

-
85. Bhavya Sharma - Social Media Engagement & Fomo
Against College Students

86. Tazeen Fatma - The Power of Self-confidence in Public

Speaking: Enhancing Leadership in HRM

87. Shaista Quish The Environment on Campus for LGBTQ

- Community Students: A Comparison of
the Law and Truth

88. Pankaj Vikal Influencer Impact: Shaping Consumer

Trust and Purchase Intent Across
- Generations

89. Vanshika Naagar Sustainability in Creative Industries:

Balancing Cultural Integrity and
- Commercialization

90. Kanishka Rana From Local to Global: The Impact of

- Cultural Production on Creative
Economies

91. Ankit Saroha Dr. Shishir Singh Social Media as a Classroom Tool:
Enhancing Student Engagement and
Collaborative Learning

92. Priyanshu Pandey The Influence of Push Notifications on

- People’s Minds: Analysis of E-Commerce
Brands – Amazon, Flipkart and Myntra

93. Amit Singh Dr. Ritu Sood The role of YouTube as an E-Learning
platform for animation students in north
Indian university.

94. Amit Singh Dr. Ritu Sood Anime Aesthetics in Indian Narratives A
Cross-Cultural Fusion in Ramayana the
Legend of Prince Rama.
 SCHOLARLY SUBMISSIONS
TRACK 3: TECHNOLOGICAL INNOVATIONS IN AUDIO-VISUAL
MEDIA
Session Chair: Prof. Abhishek Anand & Dr. Rajni Yadav
Room No: #307, Block 2, SSMFE, Sharda University

Sr. No. Corresponding Co-Author Title

Author

1. Aadrika Shrivastava - Teen Health in the Digital Age: The Role

of Social Media and Lifestyle Choices

2. Arun Rana - Indian Gaming Industry: Opportunities

and Challenges in a Dynamic Market

3. Kushal Jindal The Rise of AI-Generated Content in

Audio-Visual Media
-

4. Nimesh Attri The Use Of Animation In The

- Entertainment Industry

5. Nitin Gupta Virtual Reality (VR) and Augmented

Reality (AR) in Immersive Storytelling
-

6. Pankaj Sharma The Role of Animation in Gaming and

- Mental well-being

7. Paras Karki The Impact of 360-Degree Video

Technology on News and Documentary
- Filmmaking

8. Prithvi Rana The Evolution of Interactive Streaming

and Personalized Content in OTT
- Platforms
9. Samarth - The Popularity of Gaming Among Youth
in India

10. Subhangi Das Gupta - Uprise of AI Anchors in News Media-

Future of Indian News Media

11. Bigul Sharma Rise of Podcast in India: Trends and

- Influences

12. Kashish Gupta The Podcast Boom in India: Trends,

- Audience Engagement, and the Future of
Digital Audio

13. Rishi Raghav The Impact of Social Media on Youth

-

14. Divesh Chaudhary Comparative Study on the Social

Cognitive Effects of Traditional Animated
- Characters vs AI-Optimized Characters in
Cartoons and Games.

15. Shivam Kumar Singh Augmented Reality in Audio-Visual

- Media: Blurring the Lines Between Real
and Virtual

16. Agam Kumar Verma Innovations in Audio-Visual Media: A

- Critical Analysis
SCHOLARLY SUBMISSIONS
TRACK 4: GENDER DYNAMICS IN MEDIA

Session Chair: Prof. (Dr.) Mehak Jonjua

Room No: #304, Block 2, SSMFE, Sharda University

Sr. No. Corresponding Co-Author Title

Author

1. Nisha Rana - Identification and Detection of Mental

Health Issues among Females in Tugalpur
Village
 SCHOLARLY SUBMISSIONS
TRACK 5: INDIGENOUS STRATEGIES FOR COMMUNICATION IN
DEVELOPMENT
Session Chair: Prof. Rashid Hashmi & Dr. Preeti Singh
Room No: #502, Block 3, SSMFE, Sharda University

Sr. No. Corresponding Co-Author Title

Author

1. Anurag Pratap Singh - Representation Matters: Analysing

Gender Diversity in Children’s Media

2. Chirag - Role of Indigenous Storytelling in

Community Development

3. Dhruv Bathla - YouTube as a Catalyst for Regional Music:

Cultural Preservation, Artist
Empowerment, and Global Reach

4. Dolly Chaurasiya Colour in advertising “A psychological

- perspective on consumer attraction”

5. Ghazi Emergence of Animation in Bollywood

- Cinema : A Time Series Study

6. Rishabh Lohiya The Impact of Digital Communication on

- Society: Opportunities and Challenges in
a Connected World

7. Vartika Women in the Media: Overcoming

- Discrimination, Harassment, and Career
Barriers

8. Yash - Ethics of Deepfake Technology in India

9. Priyanshi Vats The Visual Persuasion of Colour: How

- Advertising Colours Drive Consumer
Choices

10. Vanshika Childhood Obesity in Urban Areas and

- Media Coverage: An Analysis
11. Hansika - Glocalizing Brands: How Multinational
Corporations Adapt Advertising for
Global Consistency and Local Relevance

12. Saqib Ashraf - Success of Advertisement that utilise

Emotional Storytelling compared to those
who use factual information

13. Nidhi Kumari - Women in the Media Industry: Systemic

Challenges and Strategies for Gender
Equity in Indian Journalism

14. Unnati Jain Speak to Lead: Developing Confidence

- and Influence through Public Speaking

15. Vipul The Power of Visual Storytelling: The

- Role of Photojournalism in Modern
Media

16. Prateek Siwach Generational Trends in Influencer

- Marketing: How Social Media Influencers
Shape Consumer Purchasing Behaviour

17. Arpit Yadav Transformative Role of YouTube:

Reviving Regional Music and Cultural
- Heritage

18. Garusha Nautiyal Transformative Role of YouTube:

- Reviving Regional Music and Cultural
Heritage

19. Somi Impact of Mass Media on the 2024

- Election Campaigns in Greater Noida

20. Utkalika Priyadarshini Prof. (Dr.) Mehak Impact of Social Media on Shaping Public
Jonjua Opinion in Para Sports

21. Chetna Sharma Prof. (Dr.) Mehak Transformative Role of YouTube:

Jonjua Reviving Regional Music and Cultural
Heritage

22. Soumika Malakar Representation of women in OTT

mainstream platforms: A Descriptive
- Research Study for Debunking the
reasons of popularity.
 SCHOLARLY SUBMISSIONS
TRACK 6: INDIGENOUS STRATEGIES FOR COMMUNICATION IN
DEVELOPMENT
Session Chair: Dr. Rajshree S. Adhikari & Dr. Shishir Singh
Room No: #306, Block 3, SSMFE, Sharda University

Sr. No. Corresponding Co-Author Title

Author

1. Abujam Rasika Devi Impact of Mass Media on the 2024

- election campaigns in Greater Noida

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