Multi-Channel Media

Monitoring and
Sentiment Analysis
System

Page | 1
Table of Contents
1. Introduction.............................................................................................................................4
1.1 Traditional Techniques in Media Monitoring..................................................................4
1.2 Early Approaches to Digital Media Monitoring...............................................................4
1.3 Advances in AI and Machine Learning.............................................................................5
1.4 The Need for a Comprehensive Solution.........................................................................5
1.2 Scope of Work..................................................................................................................6
1.3 Technical Approach.........................................................................................................7
2 Architecture and Pipeline Design........................................................................................7
2.1 TV Channels Monitoring..................................................................................................7
2.2 Radio Channels Monitoring.............................................................................................9
2.3 Social Media Monitoring................................................................................................10
2.4 Digital Newspaper Monitoring......................................................................................11
2.5 Ads Monitoring on TV and Radio...................................................................................12

Page | 2
Executive Summary
In the age of media convergence, monitoring and analyzing diverse media platforms is critical
for understanding public sentiment, identifying influential figures, and tracking government-
related narratives. This project proposes the development of an AI-powered media monitoring
system that will analyze content from TV channels, radio broadcasts, social media, digital
newspapers, and advertisements.

The system will integrate advanced tools such as face detection, voice recognition, speech-to-
text transcription, sentiment analysis, and text extraction. For TV, it will identify key figures,
analyze speech and ticker content, and evaluate sentiment in broadcasts. Radio channels will
undergo sentiment analysis and voice recognition to detect references to government actions.
On social media platforms like YouTube, X (formerly Twitter), Facebook, and TikTok, the system
will monitor hashtags, mentions, and public sentiment. Digital newspapers such as Dawn and
The News will be analyzed for Punjab government-related articles, while TV and radio ads will
be monitored for content and tone.

The proposed system will provide stakeholders with real-time insights to manage media
narratives effectively. The centralized dashboard will track sentiment trends, key influencers,
and content performance, helping decision-makers improve media strategies, public relations,
and respond to emerging narratives.

Page | 3
1. Introduction
In today’s digital world, media plays a pivotal role in shaping public opinion and influencing
decision-making processes. Governments, organizations, and stakeholders need to stay
informed about the public narratives being formed across multiple media platforms, including
television, radio, social media, and digital newspapers. However, monitoring and analyzing
content from such diverse sources has always been a challenging task. Traditional techniques
for media monitoring were limited in scope and scalability, and as new digital media platforms
emerged, these methods became even more inadequate. This project aims to overcome these
limitations by leveraging modern AI technologies for real-time media monitoring and sentiment
analysis.

1.1 Traditional Techniques in Media Monitoring

Historically, media monitoring relied on manual processes where analysts would watch TV
programs, listen to radio broadcasts, and read printed newspapers to capture mentions of
relevant topics, figures, and government activities. This method, although effective to a certain
extent, was highly labor-intensive and time-consuming. Media organizations and government
bodies had to rely on human resources to sift through vast amounts of content, which often led
to delayed insights and incomplete data. Furthermore, the analysis was often limited to
surface-level observations, such as counting the number of mentions of a specific person or
topic, without delving deeper into the sentiment or context of those mentions.

In the past, radio and TV content were primarily monitored through transcription services,
which would then be manually reviewed for keywords or mentions. Similarly, traditional media
platforms such as newspapers required human teams to manually cut out relevant articles and
analyze their content. The ability to track public opinion in real-time across large volumes of
content was simply not feasible with these traditional methods.

1.2 Early Approaches to Digital Media Monitoring

With the advent of the internet and digital media platforms, the landscape of media monitoring
began to change. The introduction of keyword-based tracking tools enabled organizations to
scan websites, blogs, and news outlets for mentions of specific topics or phrases. However,
these early digital techniques were still heavily reliant on predefined keywords and were unable
to interpret the context in which those keywords appeared. This approach often resulted in an
overload of irrelevant information or missed critical insights that fell outside the scope of the
predefined keywords.

Social media platforms such as Twitter and Facebook introduced a new challenge. While
keyword-based monitoring could track mentions of specific hashtags or keywords, it could not

Page | 4
capture the rich diversity of opinions, sentiments, and references to people, organizations, or
governments. As a result, organizations struggled to gain meaningful insights from these
platforms, leading to the need for more advanced techniques.

1.3 Advances in AI and Machine Learning

Recent advances in artificial intelligence (AI), machine learning, and natural language processing
(NLP) have revolutionized media monitoring. AI-powered sentiment analysis now allows for the
automated classification of content as positive, negative, or neutral, offering a much deeper
understanding of public sentiment. Additionally, sentiment analysis can be applied to video and
audio content, not just text, enabling more comprehensive insights into TV broadcasts and
radio programs.

Computer vision techniques, such as face detection, have enabled automated identification of
key figures in media broadcasts. Voice recognition and speech-to-text transcription have
similarly advanced, allowing systems to accurately transcribe spoken content and identify
important figures, making it possible to track mentions of specific individuals or topics in real
time. These technologies have greatly expanded the scope and accuracy of media analysis,
enabling the monitoring of both audio-visual content and text across multiple platforms.

Furthermore, social media platforms have developed APIs that allow for direct access to user-
generated content, enabling more granular analysis of posts, comments, and hashtags. Modern
web scraping tools also provide access to digital newspapers and news websites, allowing for
the extraction of specific content related to government narratives and public opinion.

1.4 The Need for a Comprehensive Solution

Despite these advances, there remains a need for a comprehensive, integrated media
monitoring system capable of analyzing content across a variety of platforms in real time.
Traditional methods are insufficient in handling the massive amounts of data generated on
platforms like social media, TV broadcasts, and radio. Current digital tools, while more effective,

Page | 5
still operate in silos, focusing on specific platforms or types of content. This project aims to
address this gap by building a unified system that combines face detection, voice recognition,
speech-to-text transcription, sentiment analysis, and content extraction into a single, scalable
platform.

By integrating these technologies, the proposed system will enable organizations to track and
analyze media content from TV, radio, social media, and digital newspapers in a streamlined,
efficient manner. The system will provide stakeholders with real-time insights into public
sentiment, key figures, and government narratives, helping them make informed decisions and
manage media narratives proactively. This project will mark a significant step forward in the
evolution of media monitoring and analysis.

1.1 Objectives
1. TV Channels:
 To implement face detection technology for identifying key figures in TV
broadcasts.
 To utilize voice recognition for accurate speaker identification in news and
programs.
 To monitor scrolling tickers for real-time updates during TV broadcasts.
 To convert speech to text for precise transcription of TV news and programs.
 To conduct sentiment analysis on broadcast language to evaluate tone and
public perception.
2. Radio Channels (FM):
 To employ voice recognition to classify the types of news (political, economic,
social) in FM radio broadcasts.
 To identify and analyze positive and negative sentiment in audio content
from radio channels.
 To detect and analyze government-related references in FM broadcasts,
evaluating their tone (positive or negative).
3. Social Media Platforms:
 To monitor activity on YouTube, X (formerly Twitter), Facebook, TikTok, and
Instagram for relevant content.
 To track hashtags and mentions related to the Punjab government to gauge
public sentiment.
 To perform sentiment analysis of public posts and comments across social
media platforms.
4. Digital Newspapers:
 To extract news articles related to the Punjab government from sources like
Dawn and The News.
 To analyze the sentiment and narrative trends within the content to
understand public opinion.
5. Advertisements (TV and Radio):
 To detect and analyze TV commercials and radio ads of 90–110 seconds in
duration.
 To extract insights from ad content, including themes, messages, and public
response.

1.2 Scope of Work

1. Data Collection and Processing

Page | 6
  Develop pipelines to collect real-time data from TV, radio, social media, digital
newspapers, and advertisements.
 Leverage APIs for social media and web scraping for digital newspapers.

2. Feature Implementation
 Face Detection: Use machine learning models (e.g., OpenCV, TensorFlow) for facial
recognition of key figures in TV broadcasts.
 Voice Recognition: Implement speech analysis tools (e.g., Kaldi, Google Speech-to-
Text) to identify speakers and classify news content.
 Sentiment Analysis: Apply natural language processing (NLP) models to analyze
sentiment and tone in text and speech.
 Ticker Monitoring: Use optical character recognition (OCR) for extracting text from
TV tickers.

3. System Integration
 Build a centralized dashboard to present insights from all media channels.
 Ensure real-time synchronization across all platforms for up-to-date reporting.

4. Analysis and Reporting

 Generate comprehensive reports highlighting sentiment trends, influential figures,
and media coverage of the Punjab government.
 Provide actionable insights for decision-makers.

1.3 Technical Approach

1. Technologies and Tools

 Data Collection: APIs for social media, web scraping tools for newspapers, and
video/audio stream processors for TV and radio.
 Face Detection: OpenCV, Dlib, TensorFlow.
 Voice Recognition: Kaldi, Google Speech-to-Text, or AWS Transcribe.
 Sentiment Analysis: Python NLP libraries such as SpaCy, NLTK, or pre-trained models
like BERT.
 Dashboard Development: Angular or React for the front-end; Flask or Django for the
back-end.

2. Infrastructure

 Cloud-based servers for real-time data processing and storage.

 Scalable architecture using Docker or Kubernetes for modular deployments.

3. AI Model Training and Optimization

 Fine-tune pre-trained models for domain-specific tasks (e.g., sentiment analysis of

government-related content).
 Perform testing to ensure accuracy and efficiency.

Page | 7
2 Architecture and Pipeline Design

2.1 TV Channels Monitoring

First Module presents a comprehensive approach for monitoring TV channels using advanced AI
technologies, including face detection, voice recognition, ticker detection, speech-to-text
transcription, and sentiment analysis. The objective is to analyze content from 40 TV channels
in real-time, providing actionable insights into public sentiment, identifying key figures, and
tracking government-related narratives.

1. Input

Data Source: The system will receive live feeds or recorded video streams from 40 TV channels,
which will serve as the primary data for analysis.

Predefined Database: The system will leverage a database containing the faces of key political
figures (e.g., Chief Ministers, Prime Ministers) and relevant keywords for sentiment analysis,
which will be used to facilitate detection and classification.

2. Face Detection

We will employ state-of-the-art deep learning models such as Haar Cascades, MTCNN, and
YOLO to detect and recognize key individuals appearing in the video content.

Outcome: This will allow the system to identify important political figures (such as CM, PM) and
flag their mentions or appearances for further analysis, enabling real-time tracking of their
media presence.

3. Voice Recognition

We will extract audio from video streams using FFmpeg, and then apply voice recognition tools
(e.g., Dejavu) to identify and attribute speech to specific individuals.

Outcome: The system will be capable of recognizing and tagging speakers, such as news
anchors, political leaders, and other public figures, enhancing the accuracy of content
attribution.

4. Ticker Detection

We will utilize Optical Character Recognition (OCR) techniques to extract text from scrolling
tickers present in TV broadcasts.

Outcome: The system will classify the extracted ticker content (e.g., breaking news, urgent
updates) in real-time, providing an added layer of context to ongoing events.

5. Speech-to-Text (Transcription)

We will convert spoken audio from the TV broadcasts into text using advanced speech
recognition tools such as Google Speech API or OpenAI Whisper.

Outcome: The transcribed text will provide an accurate textual representation of the broadcast
content, enabling detailed sentiment analysis and content tracking.

6. Sentiment Analysis

We will analyze the transcribed text using Natural Language Processing (NLP) models such as
LLAMA or Mistral to classify the sentiment of the content as positive, negative, or neutral.

Page | 8
Outcome: This will allow the system to categorize and track public sentiment regarding specific
political figures, events, and government policies, providing stakeholders with valuable insights
into media narratives.

7. Output

Data Storage: Parsed video, audio, and text data will be stored in a centralized database,
ensuring that all processed content is indexed for easy retrieval and analysis.

Reports and Insights: A centralized dashboard will present real-time insights, including
sentiment trends, mentions of key figures, and tracking of relevant topics. This will empower
stakeholders to make informed decisions based on media analysis, enabling proactive media
strategy management.

By integrating advanced technologies for face detection, voice recognition, ticker analysis,
speech-to-text transcription, and sentiment analysis, this system will deliver actionable insights
that support media engagement, public relations, and strategic decision-making.

2.2 Radio Channels Monitoring

This module outlines a streamlined approach for monitoring FM radio channels to extract
insights into government-related mentions, public sentiment, and content categorization. By
leveraging advanced speech recognition and sentiment analysis technologies, this system will
process audio streams in real time, providing valuable information for decision-making and
public relations strategies.

1. Input

Audio Streams: The system will capture real-time audio streams from multiple FM radio
stations using APIs or radio-capture tools.

Keywords and Categories: A predefined set of keywords and sentiment categories will be used
to identify government-related news, with a focus on mentions of the Punjab government or
associated entities.

1. Processing

Page | 9
Audio Extraction: The objective of this step is to capture and stream audio in real time from FM
radio channels, ensuring continuous and uninterrupted access to relevant broadcasts. This will
be achieved using APIs or dedicated radio-capture tools designed to seamlessly collect audio
data. The outcome will be a consistent and reliable audio feed that serves as the foundation for
further processing and analysis.

2. Speech Recognition

The objective is to convert spoken content into text using advanced Automatic Speech
Recognition (ASR) tools such as OpenAI Whisper. By processing the audio feed in real time, the
system will generate accurate transcriptions of the broadcasted content. This enables detailed
textual analysis, providing a solid foundation for sentiment evaluation and keyword-based
insights into radio broadcasts.

3. Sentiment Analysis

The objective is to analyze the transcribed text using advanced Natural Language Processing
(NLP) techniques to determine the sentiment polarity—positive, negative, or neutral. This
analysis will specifically focus on identifying mentions of government-related topics or entities,
such as the "Punjab government," and categorizing the sentiment associated with these
mentions. The outcome will be actionable insights into public sentiment and the tone of radio
broadcasts, offering valuable perspectives on how government policies and actions are
perceived by the public.

4. Output

The system will store all transcriptions and sentiment analysis results in a centralized database,
ensuring easy access and efficient retrieval of processed data. The dashboard will highlight
sentiment trends over time, track the frequency and tone of government-related mentions, and
categorize broadcast content for deeper analysis.

2.3 Social Media Monitoring

This module outlines a comprehensive approach to monitor and analyze activity across major
social media platforms, including YouTube, X, Facebook, TikTok, and Instagram. By leveraging
APIs, web scraping tools, and AI-driven analysis, the system will provide actionable insights into
trending topics, sentiment, and media content relevance to the project’s focus.

1. Input

Page | 10
The system will gather data from various social media platforms, focusing on posts, videos,
hashtags, and other related content. Collection methods will involve using platform APIs or web
scraping tools such as Selenium and Puppeteer to ensure efficient and scalable acquisition of
relevant data. These inputs will form the foundation for subsequent processing and analysis.

2. Processing

Data Collection

The primary objective of this stage is to gather social media posts, videos, and associated
metadata in real time. Tools like APIs and automated scraping frameworks, such as Selenium
and Puppeteer, will be used to create a continuous flow of relevant social media content. This
step ensures that all necessary data is prepared for analysis.

Hashtag Monitoring

Hashtags play a crucial role in tracking trends and identifying popular topics. Using keyword
clustering algorithms, the system will extract and group related hashtags, providing insights into
emerging themes and popular discussions across platforms.

Sentiment and Trend Analysis

Natural Language Processing (NLP) models, such as BERT or LLAMA, will analyze the sentiment
of social media posts to categorize them as positive, negative, or neutral. Additionally, these
models will assess the relevance of posts to the project scope, with a specific focus on
government-related topics. This stage provides valuable insights into public sentiment and
thematic trends.

Video and Image Analysis

For video content, face recognition will be employed to identify key figures, while Optical
Character Recognition (OCR) will extract embedded text or logos for further analysis. Similarly,
image recognition models will analyze patterns, branding, or other relevant visual elements.

3. Output

The processed data, including transcriptions and sentiment analysis results, will be stored in a
centralized database for easy access and retrieval. Comprehensive reports will be generated via
a centralized dashboard, showcasing trends in hashtags, sentiment correlations with
government-related themes, and patterns from video and image content.

Page | 11
2.4 Digital Newspaper Monitoring

This module presents an approach for monitoring digital newspapers such as Dawn and The
News. By using web scraping tools, text extraction techniques, and image processing, the
system will provide insights into media narratives, particularly focusing on government-related
topics.

1. Input

The system will gather data from:

 Websites of Digital Newspapers: Articles and updates from prominent news platforms such
as Dawn and The News.
 RSS Feeds: Automated updates for tracking new articles in real-time.

These inputs will form the basis for subsequent data extraction and analysis.

2. Processing

Web Scraping: The system will use web scraping tools like Scrapy or BeautifulSoup to extract
articles, headlines, and accompanying metadata such as publication date and author. This
ensures comprehensive data collection for analysis.

Text Extraction: The extracted content, including article text and headlines, will be analyzed for
keywords relevant to the project scope, such as “Punjab government” or other government-
related terms. This step helps in identifying and categorizing important themes within the
articles.

Image Processing: For articles containing images, Optical Character Recognition (OCR)
techniques will be applied to extract any embedded text. This allows for analyzing text-based
content present in visual elements, ensuring no relevant information is overlooked.

3. Output

The processed data will be stored in a centralized database, categorized for easy indexing and
retrieval. The outputs will include:

 Parsed article content with metadata.

 Extracted text from images embedded in articles.
 A robust indexing system to facilitate retrieval and reporting.

Page | 12
2.5 Ads Monitoring on TV and Radio

This module outlines a robust system for monitoring advertisements broadcasted on TV

channels and radio stations. By leveraging advanced technologies such as audio fingerprinting,
speech-to-text conversion, computer vision, and machine learning, the system ensures
comprehensive analysis of both audio and visual ads. Below is the detailed methodology,
divided into input sources, processing, and outputs.

1. Input

The proposed system will utilize two primary input sources to ensure comprehensive coverage
and accuracy. The first source, data streams, includes live or recorded audio and video feeds
from TV channels and radio stations, enabling real-time monitoring and the ability to analyze
previously aired content. The second source is a reference database, which comprises
predefined metadata for advertisements, such as duration, brand information, and other key
identifiers, facilitating precise matching and classification of ad content. Together, these inputs
establish a robust foundation for monitoring advertisements across multiple platforms
effectively.

2. Processing Pipeline

Audio Analysis: The module’s objective is to detect and analyze audio-based advertisements in
TV and radio broadcasts with precision. This will be achieved using two key techniques: Audio
Fingerprinting and Speech-to-Text Conversion. Advanced audio fingerprinting algorithms will
match captured audio segments with a predefined reference database, ensuring accurate
identification of specific advertisements. Additionally, speech recognition tools like OpenAI
Whisper will transcribe spoken content from the broadcasts, enabling the detection of relevant
keywords and facilitating sentiment analysis.

Video Analysis (TV): The objective of video analysis is to identify and analyze visual components
in TV advertisements, enhancing the overall accuracy of the monitoring system. Using advanced
computer vision models, the system will detect key visual elements such as logos, text overlays,
and repeated frames, which are common indicators of advertisements. Additionally, Optical
Character Recognition (OCR) will extract textual information embedded in video frames, such as
brand names or slogans.

Page | 13
Temporal Matching: The objective of temporal matching is to classify ad segments based on
their duration and repetition patterns. Machine learning algorithms will be employed to detect
continuous segments within broadcasts that last between 90 to 110 seconds, which is the
typical duration for advertisements. This method adds an additional layer of precision to the ad
detection process.

3. Output

All identified advertisements will be stored in a centralized database, along with detailed
metadata such as:

 Duration
 Timestamp
 Source Channel or Station

This structured storage will allow for efficient indexing and retrieval of advertisement data for
further analysis. The system will generate detailed reports to provide actionable insights,
including:

 Ad Frequency Trends: Tracking the frequency of advertisements across various channels

and stations.
 Campaign Performance Analysis: Evaluating the impact and effectiveness of specific
brands and campaigns.
 Sentiment Insights: Analyzing extracted speech and visual content to assess public
sentiment toward advertisements.

Page | 14