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RAY LEMON BAR

Christian Vögtlin LSDK 2011

SpectrumISM
This is a communication-concept created for the bar “Ray Lemon” in
Heilbronn. LSDK generates two constants in the design, the colour yellow in
combination with the grey of the visible exposed concrete and the fictional
character “Ray”, who appears in every dialogue and even establishes his
own friends, clique, which are easily recognized by wearing their lasered
marks. The invitation of the event “Menu in Gelb” is furnished with spices
that are used in the current menus, and the origami technique generates a
valuable and individual character.

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PIZZERIA IN MAFIA STYLE

Dmitry Zhelnov 2011

SpectrumISM
Coming soon in Moscow, people can enjoy a new Italian pizzeria and
unique atmosphere.
For the development of this project the designer mixed mafia-cooking
theme with simple elements and characters, which were also included in
the stationery, napkins, menus, packaging and, etc….
Each type of pizza was packaged with a unique and funny character. Two-
colour pattern was used for the facade and stationery.
Also the designer used the Italian tricolor (green, white and red), to
generate a direct message to the consumer.

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VERTIGO
Anna Scagnellato, Luna Valentini & Elisa Vigorosi 2011

SpectrumISM
After the studies of characters in a novel, the designers were asked to
develop a brand identity and all visual elements in a line of products. After
a thorough analysis of "The Little Prince" by Antoine de Saint-Exupery, the
"ideal" identity has been developed on an "interstellar Agency", which is
called Vertigo, offering "low cost" travels for tourists. Thinking of a graphic
style from the '40s, with its pastel colours, cheerful and reassuring tones,
the identity was defined in different visual codes: the logo, trade mark,
colour palette and the typography system. To give a warmer and more
intimate tone of the brand identity, soft watercolour paper was applied
throughout the applications.

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POP-UP STORE SITA MURT

Daniel Ayuso, Mijra Jacobs & Stefania Tomasello Clase bcn 2010

SpectrumISM
This VI design combined the concept of a pop-up store with Sita Murt’s
corporate identity. The project shunned the standard graphics of the world
of franchises, and instead of painting directly onto the walls, it used a hand-
painted typeface in fluorescent ink.

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ADEC-JAPAN
Noelia Lozano & Begoña Arancón 2011

SpectrumISM
The purpose of this project was to design and create an organization
brand for the dissemination and study of the Japanese culture in Andalucia
(Spain). In this case the brand concept was achieved by mixing the idea
of flamenco and the features of Japanese women. The other feature I took
care of when I designed it, was the colour. I selected the red because it is a
representative colour in both the Japanese and Andalusian culture.

All the stationery design focused on the comb in the logo, which is symbolic
for both cultures. It reminds people of the Japanese drawings. At the same
time, it is the design of a Spanish flamenco dancer’s comb.

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ANDREA OTILAS
Nicolás Vasino 2011

SpectrumISM
Andrea Otilas is a fashion brand which was designed by a very young and
talented fashion designer Andrea Otilas from Buenos Aires, Argentina.
The idea was to create a simple logo with a simple message. The designer
wanted to express the concept that people could use their clothes to
express themselves.

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MAX SNOW — BLACK MAGIC AND

THE DAYS & NIGHTS FESTIVAL
Koen Knevel & Mattijs de Wit OK200 2011

SpectrumISM
Art gallery Serieuze Zaken Studioos Amsterdam commissioned OK200 to
design an identity for the event from the New York Photographer Maxwell
Snow and composer Philip Glass.
To counter the visually strong black and white photographs, OK200 added
a layer of “in your face” typography. They personalized the typeface Futura,
by customizing a few key letters.

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NAM PAK CULTURAL DAY

Gary Tong TGIF 2010

SpectrumISM
TGIF was invited to design a visual identity for an event showcasing
traditional Chinese craftsmanship. Two strong colours were adopted as the
typographic and graphic elements to reflect the culture where the south
meets the north in Mainland China.

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LUMA – GLAM
INTERNATIONAL
FESTIVAL
Stephanie Helou 2010

SpectrumISM
As the final year graphic design project at Buenos Aires University, the Finally, the fourth level, presenting concerts, which was aimed to push the
designers were asked to brand an imaginary festival on a subject they got to system to its limit, yet still being part of it.
choose. Stephanie Helou decided to work on the glam universe, conceiving
the schedule of the festival as a system itself. With music in its centre and
satellite activities –art, photography, theatre, film, fashion, Luma would
integrate different disciplines to amuse and involve everyone.
The high-complexity graphic system of the project was developed
according to four levels. The first one would be the institutional voice, to
communicate the overall idea of the festival: billboards, signage, brochure,
schedule, posters, flyers, mailing, and merchandising. Vibrant and eye-
catching colours with simple and clean layouts, managed to achieve a fresh
and modern look inspired by space, astrology, light, wildness, and instincts.
The event would take place in the Zoo, so lions, tigers and leopards turned
out to be the main characters of these pieces.
The second graphic level would be destined to seminars and workshops,
and would broaden possibilities of combinations between basically the
same elements as level one. On the contrary, level three, exhibitions,
incorporated different ways of speaking, enriching the system and taking off
for new horizons.

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SpectrumISM
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SHENZHEN DESIGN INDUSTRIAL

PARK
Li Guanlin, Long Gang & Meng Yuanhan Designdo Brand Design Consulting Organization 2009

SpectrumISM
The five industrial buildings built in the 80s were refurbished by applying
the ancient Chinese concept, the Five Elements, which represent five
different substances in five different colours which signify Gold, Water,
Wood, Fire and Earth.
The five buildings are not parallel to each other, and in order to enhance the
overall integrity of the industrial park, the designers used steel for the outer
contour of the linking buildings, forming a unique and strong momentum.

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SpectrumISM
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OOSTENDE EAST BANK

Olivier Rensonnet qián creation 2010

A B C D E F G

H I J K L M N

O P Q R S T U

V W X Y Z

SpectrumISM
The East Bank has been too long forgotten by the city’s inhabitants and its
tourists, but is now being rediscovered and remodeled in different aspects.
This large macrocosm of riches needed to be assembled and promoted by
a single identity.
The graphical pre-study allowed the designer to combine the different
aspects of the project into a single visual language, which covers the
ecological, historical and touristic contexts.

STEP.01/ FIND A VISUAL LANGUAGE

A reference to the maritime context allowed me to define subtle shapes and
concepts.
STEP.02/ DETECT WHAT’S EVIDENT
There’s always a moment when the alchemy of meaning shows you the
logical path to follow.
STEP.03/ FILTER AND KEEP THE ESSENCE
The shape defines the structure; the structure defines the visual grid.
STEP.04/ DARE GOING BEYOND
Play with the unconscious, digest the details and create the visual universe.
Believe in those who see your work, titillate their imaginations, and awaken
to their poetic minds. Free the message by bending and breaking the rules.

In the POPHAM maritime code, these symbols mean “I am next to you”,

which is convenient since it’s exactly the message that Ostend’s East Bank
wants to send. These symbols are the basis for Oosteroever’s “identity
messages”. The logo integrates quite naturally into a larger graphical
context.

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LATVIA FOR WORLD EXPO 2010

Aigars Mamis Asketic design studio 2010

SpectrumISM
In order to move away from the old and worn-out traditional patterns,
Asketic design studio took a different look at their nation and ignites a new
spirit of happiness into Latvia’s visual identity. It managed to present the
country in a fresh angle in accordance to the overall concept of Latvia’s
pavilion, “Technology of Happiness”.

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SpectrumISM
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LITTLE CHEF
Venturethree 2011

SpectrumISM
For anyone growing up in the UK, it was almost impossible to not have
been to Little Chef. Venturethree created an idea that brought together the
food, service, environment and brand. They also created a powerful look
and feel that establishes Little Chef as a “Wonderfully British” brand.

Along with the new brand identity, Venturethree has developed an internal
and external signage system, a series of new menus, and designed the
packaging for the new Good to Go range.

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BOTANICAL BAKERY
David Brier DBD International, Ltd. 2011

SpectrumISM
Botanical Bakery is a high-end baker of shortbread cookies based out of
Napa Valley. DBD International, Ltd. rebranded its corporate identity and
packaging. The legacy of shortbread cookies as an English symbol comes
along with a conservative history. To break the mold of that stereotype, they
started with the brand itself, the Botanical Bakery. After some extensive
research, they developed the “smiling leaf lips” which contained the right
balance of distinction, whimsy and opportunity, since the lips would “speak”
the flavors on the line of the package.
The next other component was the product line and how to distinguish
it from other competitors on the shelves. The key components here
were colour and typography (versus using a photo of the product on the
package). Finally, they managed to incorporate hand-drawn lettering
of flavors to bring certain informality to a product with relatively formal
heritage.

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FASH
Amit sakal Amit sakal graphic design 2011

SpectrumISM
FASH is a "Pop Up Store" which sells unique design products that have
been designed by young Israeli designers. The name FASH is an acronym
for: fashion, art, style and home.

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LOS TACOS DE MAU

Miriam Olvera La Pirinola 2011

SensualISM
A taco restaurant is a very common sight in Mexico City. You can find one Overall, La Pirinola managed to attract the attention of customers through
at almost every corner; there are thousands! The challenge is to find a identity, colours, imagery and sensual art that, when combined with the
new way of exploiting a traditional Mexican place. food, would create a feeling of satisfaction which in turn positions the
brand and the product.
The combination of originality and flavour has created an identity, which
shows a clear attraction towards the pleasures of life conveyed through
the name, colours, imagery, typography and shapes.

The walls have been decorated with Spectrocolour mosaics, full of

sensual, pin-up style images of women. This is an original imagery
created upon this style; adding elements, textures and effects, resulting
in a sophisticated style. The ceiling, the floor, and the bars… everything
would have to demonstrate a properly conceptualized design that would
be approved by the customer.

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SpectrumISM
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SensualISM
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KIR & PAS SOAP

Hande Guler 2011

‘’Kir & Pas’’ stands for ‘’dust’’ in Turkish language. In this design, Hande
Guler applied the 50s style to make this product stand out among
competitors.

SensualISM
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CLIP DOCE
Ana Ferreira Anouka Design 2011

SensualISM
Clip Doce is a place of choice; it is a place where aromas and flavours The brand was in its period of gestation. Its form was still in a embryonic
appeal to emotions and the senses. Inspired by “sweet” childhood state, but its personality was set and it held great promise for it that was
memories, it is here to celebrate life and its pleasures. strong and determined.

Clip Doce has the aroma from the past but it is idealized with a futuristic It was at this point when Ana Ferreira realized that Clip Doce was cheerful
vision. It is a delicious and tempting place with a strong feminine and positive in such a way that it had to cause an impression to live up to
personality. its name and personality; it would have to be very daring and seductive to
the point of delighting and thrilling us.
The products have total sensual shapes and are made by hand, just like
our grandmothers used to do. The goal is to bring back nice memories To have sex appeal was more than obvious but it should not be just
through gustatory moments of pleasure. appealing to the eye. Along with its shape, Clip Doce is about a tempting
flavour and a sweet smell too. It is youthful. It’s not hollow; it is emotive. It
“The flavor comes from our grandparents, it inspires comfort and security, has memories, sweet ones, from a past that inspires daily creativity.
but the outlining is contemporary and seductive. It is impossible to resist
the sweet smell of Clip Doce.” Clip doce is feminine, but it is not just for women; it is for bold people with
-Anabela Coelho, Sonae Marketer an excellent taste. It is chocolate, but also raspberry, coffee, strawberries,
cherries and lychees. Clip Doce celebrates people, pleasure, the simple
but good things, the ones we all love.

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MOÇA BONITA BAR

Alicia Gonçales & Felipe Garcia KONG REX 2011

SensualISM
Inspired by the Brazilian traditional "botecos", known as meeting places
for "bohemians" who looked for a good drink and cheap snacks, Moça
Bonita Bar, or in English "Pretty Lady's Bar", aspires to take this rich visual
universe to a new concept in shopping mall restaurants, combining a
good Brazilian food with a fun and casual bar atmosphere.

The logo, inspired by beer labels, is a traditional design. Figured as a

central image, a brunette with all the innocent sexiness that a pin-up can
bring is surrounded by golden, red and black ellipses with beer glasses
and wheat which makes it a strong and iconic brand, together with an
identity that follows its references and origins in all aspects: the blue and
white tiles on the walls that are filled with retro posters, blackboards and
photographs, menu, table covers, waiter's uniforms, website, stationary
and communication reflect this visual richness and make them an
extension of the bar itself.

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CHOCOLATES WITH ATTITUDE

Sune Lindskov, Anna Ax & Anne Mose Brandhouse & Bessermachen Designstudio 2011

SensualISM
Brandhouse – the upgrading company and Bessermachen DesginStudio
have created a 3 kilo chocolate box as a manifestation of brand
personalities and packaging design. The box consists of a case with 12
small differentiated tin boxes inside. Each tin box represents a personality
in the shape of an oldie-but-goodie pin-up girl. In the case there is also
a year calendar of 2012 – each pin-up girl illustrates a matching month.
Everything was developed from the ground: the girls were photographed
and afterwards illustrated by the artist Niels Ditlev, and the archetypes
and the idea were created by Stiig Helgens Binggeli.

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SensualISM
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SensualISM
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THE ORIGINAL SAILOR JERRY SPICED

RUM
Darío Busto & Luis Eduardo García DRAFTFCB 2011

SensualISM
Ink, needles and flesh; these were the tools for Norman “Sailor Jerry” DRAFTFCB designed a flash book, with the story of his life on one hand,
Collins to become a legend. The Original Sailor Jerry Spiced Rum is and his best tattoo flashes on the other. Take-a-posters, badges, bar
the drink that keeps his spirit alive. It is a straight up, no-nonsense rum signs, guitars and even skateboards were also created.
blended with cinnamon and vanilla just like the Old School days. The
designers launched this brand in Spain with one single purpose: tell his
story, and respect his legacy. For doing so, all the artwork was crafted in
this campaign with his unique Old School style.

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IL GAIO & IL SAFFICO - WINE & SEX

Michael Faggiani Seraph Consulting Group 2011

SensualISM
"Il Gaio" and "Il Saffico" are two labels created following the request of a
wine producer and exporter who wanted to brand in order to approach the
homosexual context creating something especially and just for them. The
original idea was to find the best way to be attractive but not offensive, but
still keeping it hilarious and real. The imagery used on the label has been
in first place sketched and then digitally drawn. Sexuality plays a big role
in this context, because sexuality is the background on which we mostly
sketch our lives before they become true. Some parts of the sketch may
not be allowed in the final outcome but they're not less important as they
can be a reason of choice. It is true that when you sell wine you sell its
quality, provenance taste, etc., but it is equally true that you sell to people
and they somehow like to find and recognize a bit of themselves in the
product. This kind of policy doesn't affect the quality of wine at all and
costumers are encouraged to consider the wine from another perspective:
wine not just as a product but as an experience to live, to feel yourself, free
from any constraint. The attention is not focused anymore on the identity
of the wine itself; it is drawn to the costumer, the buyer. The bottle of wine
must become a mirror, making the famous phrase "in vino veritas" (wine
makes you sincere) the absolute truth of the moment. The last important
detail about the two labels is that they are thought to create a contrast
between what is masculine and feminine and so do the shapes, especially
the external ones that merged with the masculine outline of the container,
giving to the bottle the feminine hips of a woman.

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KAMA SUTRA WINES

Nayara Siler 2010

SensualISM
“Kama Sutra Wines” was an academic project that involved developing
a brand supported by a concept and a graphic image for four different
wine products. Nayara Siler developed her concept based on the Greek
and Roman classic mythology related to dynamic practices. The relation
created is between the Bacanal and the extremely libidinous Greek ritual
supported by the consumption of wine as homage to Bacus, and the
sexual practice designed by the Kama-Sutra.

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POINT G
Michel Valois Chez Valois 2011

SensualISM
Point G, a French word, means the G spot. It means a gourmet spot, the
rallying spot of all food! Because gastronomy mixes both pleasure and
sensuality, it can be shared, offered, discussed in flavors, colours, images
and words.

Chez Valois was mandated in 2011 to review the overall identity of the
Point G brand. The challenge of the mandate was both to express and
evoke the pleasure of gastronomy while depicting the enthusiasm, passion
and humor of the colourful chief proprietors of Point G, Thierry and Julien.
It was therefore necessary to fuse all the elements together and play with
subtlety, in keeping with the manner of these two chefs. The design had
to be sexy without using sex. The challenge was to create an intimacy,
an interaction with the consumer, in a way that makes the initiated smile
and charms even the most timid. The words appearing in fuchsia on the
packaging are those associated with gastronomy and good food. Both
catchy and intriguing, they surprise and titillate the imagination. The
mouth-watering images depict the freshness and finesse of the product.
The structural design of the boxes, in turn, provides the packaging
platform with its distinctive character, enhances the sensory experience
for the consumer, and allows for fun and engaging store displays.

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ATNACHTA
Liron Weissman 2012

SensualISM
Atnachta : The word in Hebrew means a short break, pause between two A bokeh that is filled with light spots behind the main object gives a feeling
parts. of peace and serenity, which describes the feeling that Atnachta gives you
• The Breif: Design a brand system for a candy. in the best way.
• The Candy: Stroopwaffel (Dutch waffle) and tea.
• The Concept: A candy that gives you one moment of serenity and The colour palate was chosen and spotted from the colours of tea in order
peace. to generate a feeling of something tasty.

The whole design was inspired by bokeh - the area that is out of focus in a The decision of photographing nude characters came in order to make
picture. a sterilized, clean and ascetic feeling that combines with the moment of
quietness.

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DIDIER BOUTIN:
L'AMOUR N'A PAS DE SEXE
Michael Jachner Eltoro Studio 2008

SensualISM
French pop artist Didier Boutin’s album, “L’amour n’a pas de sexe” (which singer-songwriter’s legs), while others pertain to the song titles and lyrics
is literally translated into Love without sex, or Love without gender) is ( a giant hand “flushing his girlfriend”; “fallopian tubas” growing on top
full of colourful word-play humour about love and sex. The artwork of of a white skull, to illustrate the lyrics “life bites/death lives” and a French
the CD packaging mirrors the singer-songwriter’s complex and absurd cheese head for the card with the song Camembert Liberation Front,
world through intricate collages made with images from 70’s Playboy among others). The exterior packaging backgrounds (as well as the front
magazines and French photoromans. The designers felt that, given the of the song lyrics cards) are mostly beige, and once one opens the slit in
limited budget, it would be impossible to do a complicated photo shoot, the back, the inside is pink, a subtle reference to the sexual act. The CD
as was the case for the previous album. The medium of collage, therefore, itself is also pink and covers the artwork beneath it in such a way as to
seemed a perfect way to convey the extreme visual nature of the songs. have only visible at the centre the face of the singer, the “egg” that one
This way, the visual puns can literally interact with each other and flow the many sperms are about to fertilize, symbolizing the long gestation
freely, letting the viewer discover them over time. It also gives the design a period it took Didier to write the album, a sort of distillation of all his
somewhat retro flavour, very much present in the music. temptations and love misadventures during his mid-life crisis, as varied as
the definitions of sex and love, and the insects, animals, fruits and human
Some of the collages refer to some more general themes ( pussycat in figures used to visually describe it.
between woman’s legs; a knot on top of a married couple; a “chaud lapin”,
a French expression meaning “horny rabbit” or a train in between the

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PERANAKAN AWARENESS MOVEMENT

Melvin Tan 2010

SensualISM
This is a brochure design that brands and packages an awareness Conceptually, the brochure reflects the way that how the Keluak Nut is
campaign intended for the Peranakan Museum in Singapore. It brings cooked, where the nut is wrapped in banana leaf for flavour. It also reflects
attention to the process of making a fading traditional delicacy of the way it is eaten, where the edibles are dug out from inside the shell. The
Singapore, the Ayam Buah Keluak. circular box resembles the shell of the nut. The green pouch resembles
banana leaf that is supposed to be wrapped around it. Pulling out the
The entire brochure is reflective of the unique Peranakan culture. Overall, pouch and opening the box, viewers will see a tongue in cheek "wedding"
the strong geometric forms used in the packaging reflect the circular nut ring & a "proposal" to eat the nut.
porcelain plates and square handkerchiefs of the Peranakan everyday
lifestyle. The repeated motifs are modelled to reflect the patterns on In the posters, the catchphrases on the posters are tongue in cheek,
the Baju Kebaya. Colours used are based on traditional spices and reflecting the sensual/humorous Nonya mannerisms re-appropriated as
ingredients, such as turmeric, banana, lime, ginger and Assam. innuendo to attract the young target audience. The wispy typography
reflects the swirl of sweet fragrance that the nutty dish is famous for. These
poster designs teach Peranakans the right way to cook the Keluak Nuts.

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GIVING SMILES BTL

CETIS 2011

Monochrome logo 3D logo

Designed for specific media, when Can be used in the majority
3D logo cannot be used of communications

SensualISM
Event logo
Designed for special events
and holidays

Giving Smiles is an innovative BTL channel for brand communications, The project uses original integration tool for marketing communications:
with nothing similar around the globe. The main idea of this project is HMB — Happy Message of The Brand. Its main distinguishing feature is
to present people with beautiful memories — with bright and happy that brand’s interaction with the audience takes place in the exclusively
moments of their lives captured by professional photographers. Everyday effective communication moment. No newsbreak is required to establish
hundreds of people join the project — to do this, one needs just to make this contact with consumers! CETIS Agency has developed the project
a photo with us and get a special ‘smiley coupon’ to download their high- logo, corporate identity, visual identification system, official website,
resolution photo on the project’s website. corporate wear and POS.

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28 HONGKONG STREET
Benjamin Koh, Wong Chee Yi & Winnie Sarah Dang
Manic Design 2011

Manic Design puts together an extensive collection of

print, packaging and identity work for 28 HongKong
Street. With its award-winning barman and contemporary
social food, 28 HongKong Street has all the right
ingredients for a fine night out.

MinimalISM
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MinimalISM
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ASCHAN DELI
Tuukka Koivisto BOND 2011

Aschan Deli is an urban quick stop for breakfast, lunch, snack or coffee. The aim was
to create a concept that looks fresh and modern while communicating convenience.
The symbols, used in the signage, communications and interior, are big part of the
identity. Bright colours were introduced to bring more life and sparkle into the interior.

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MinimalISM
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BETA 5 BRAND & BETA 5 HOLIDAY

Phoebe Glasfurd Glasfurd & Walker 2011

Established in 2011, Beta 5 makes small batch artisanal chocolate, confectionery,

baked goods and preserves. Their philosophy is to use the best ingredients they
can find to create innovative products with unusual flavours and forms. Quality,
craftsmanship and innovation are at the forefront of everything they create.

The Beta 5 identity reflects the approach to the chocolate making process - a careful
blend of science and craftsmanship.

The packaging design was a carefully considered and executed aspect of the brand
development. Understated and refined, the packaging doesn’t distract from beauty
and vibrancy of the products inside them which is an exciting discovery.

MinimalISM
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MinimalISM
MEAT & BREAD
Glasfurd & Walker 2010

It is the identity and brand design for Gastown’s latest local addition.
The studio was approached to create a strong, masculine identity
and brand design which communicates the restaurant’s simple and
uncomplicated offer. With a focus on a daily roasted meat, a visual
system was needed to communicate what was on offer each day. For
this, a series of icons were created which complimented the core logo
and extended the identity onto packaging for products to take out.
The design had to be clean and minimal with a timeless aspect to the
identity. Strength through simplicity was the ultimate mandate.

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MinimalISM
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MinimalISM
PURITY
Heydays 2010

Purity is an IT-consultancy focusing on green IT, building

energy-efficient and powerful server solutions for larger
companies. This helps on lower environmental impact,
improved performance and reduced costs due to lower
energy consumption. Heydays wanted to mirror their
green philosophy in the identity with a strong symbol in
a green landscape, using few print colours and recycled
paper stock.

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THE CHAIN REACTION

PROJECT
Pharaon Siraj Bravo Company 2012

The Chain Reaction Project (TCRP) is a non-profit organization

that was born in 2009 to help change lives in some of the world’s
least-developed nations. TCRP’s mission is to find a cause, and
have an effect and from there, grow their initiative by inspiring
others to be catalysts for change as well. The design team created
a series of icons of the logo mark for their various causes. The
name card creates its own chain reaction. You can pass it on to 3
other people.

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kissmiklos
SZELET
2011
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evoke the “world” of pizzeria and fast food restaurants.

concept which can be developed into a franchise later. Therefore,
the packaging and the web design. He wanted to choose a strong
specializes in a slice of pizza. Kissmiklos started with inventing the

he has chosen a very intense colour – red, and a familiar shape that
name “Szelet”. After that, he designed its identity, the interior design,
Szelet (which means “slice” in English) is a really small pizzeria which

NYITVA TARTÁS menü

HÉTFŐ 200Ft
menük
2 SZELET PIZZA
www.szelet.com
KEDD +0,2 L NEXT
SZELET

SZERDA 9-22 MENÜ { } 550Ft

+0,5 L ÜDÍTŐ
NAGY SZELET MENÜ { 2 SZELET PIZZA } 650FT
MEGÉHEZTÉL? CSÜTÖRTÖK 9-24 OLASZ KÁVÉK
a
SZENT ISTVÁN KÖRÚT 12.
IRÁNY EGY
-49-

www.szelet.com
FORINT
PÉNTEK SZOMBAT RÖVID HOSSZÚ 200 FORINT 250 FORINT
ITALOK
www.szelet.com
9-02 10-02 NEXT (ROSTOS ÜDÍTŐ) 0,2 L 200 FT
COCA COLA, FANTA, SPRITE, KINLEY 0,33 L 200 FT
COCA COLA, FANTA, SPRITE, KINLEY 0,5 L 300 FT

Ezzel
VASÁRNAP ZÁRVA CAPPY 0,33 L 250 FT
CAPPY, NESTEA 0,5 L 300 FT
A KUPONNAL NATURAQUA 0,5 L 200 FT
100 FORINTÉRT VÁSÁROLHATSZ
1 SZELET PIZZÁT Tűz WATT ENERGIAITAL 0,25 L 250 FT
vagy
400-ÉRT 1 “SZELET” MENÜT HEINEKEN 0,5 L 400 FT
(2 SZELET PIZZA + 0,2 L NEXT ÜDÍTŐ) ESETÉN ÉRTESÍTENDŐ SOPRONI 0,5 L 300 FT
SZENT ISTVÁN KÖRÚT 12. SOPRONI CITROM 0,5 L 300 FT
— (VÍGSZÍNHÁZ MELLETT) —

FELHASZNÁLHATÓ ÜZLETVEZETŐ: 06 20 579 64 83 GÖSSER CITROM 0,5 L 350 FT

— 2012. JANUÁR 31-IG —
FORRALT BOR 1 DL 100 FT
www.szelet.com TŰZOLTÓSÁG: 105 VAGY (06 1) 459-2305 www.szelet.com

MinimalISM
 LIGHTBOX / BranD / 2012C

ADAM AND EVE

Raewyn Brandon 2011

The concept was to create a law firm identity that pushed the
creative boundaries of branding and marketing with a slightly
controversial approach. Raewyn Brandon used traditional biblical
philosophies as a model in order to communicate Adam and Eve’s
values as an Intellectual Property Law Firm. Not only does the
name “Adam and Eve” set an obvious tone, but Raewyn created
the 10 “commandments” that the company prided themselves on.
These commandments/values influenced the design solutions, for
example, one value was “Adam and Eve is a friend to nature”, which
inspired the eco materials and stocks. The design direction led to
mixing old and traditional styles with modern techniques, such as
the scroll wax sealed invitation in a modern day mailing tube.

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JUST IN CASE
Menosunocerouno 2011

It is an end-of-the-world survival kit, crafted and designed in Mexico covered in sugar. With more than 70 years in the market, this classic
by Menosunocerouno. delight will make you feel well under any circumstances.
— Doméstica Yellow Notebook ®: A design classic from Monterrey. Tell
If the world ends this year, we better be happily ready. Expecting a the story, write like John, draw like el Bosco, or use it to start a fire.
beautiful chaos, Menosunocerouno created JUST IN CASE ®, the — Simple Knife ®: Clean affordable design, a minimal hunting tool for
perfect brand for the end of times, a brand that covers all your basic animals or zombies.
apocalyptic needs. Their survival kit re-packages a collection of — 40 Emergency Black Matches ®: Start a fire; get warm; light your way
iconic products from Mexico to enjoy in no particular order. with style. Black is beautiful.
It is the perfect gift for friends and clients (only the ones we want to — Xtabentun D’aristi ®: Original Mayan liqueur from Casa D’aristi in
keep). Yucatan, one of designers’ favourite brands of 2011. Celebrate like the old
times!
It is a modern Mexican design for the end of times. — Basic Water ®: Drink wisely; survive up to ten days with one litre.
— Chocolate Abuelita ®: Dark chocolate laced with cinnamon and

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MinimalISM
KISSTHEDESIGN
Yvo Hählen A3 collectif 2012

A3 Collectif, a graphic design office based in Lausanne, A collector newspaper “Kiss My Newspaper” has been published to
Switzerland, was commissioned to develop a new corporate commemorate the opening of the new gallery space. The newspaper
identity for Kissthedesign gallery. The gallery, which was was limited to 100 exemplars and was created to introduce the concept
established in the market of post-war design and contemporary and the artists of the gallery. The artists participated in this project with
art, celebrated its two-year birthday with an expanded concept works specially made for the newspaper.
and a new gallery space. To complement its enhanced activity,
Kissthedesign decided to get a new visual identity, based on the A3 Collectif developed the whole print communication of the gallery,
early logo’s colours and rounded shape. including a revamping of the shop-window graphics, a labelling system
for the 3 design departments (mid-century design, reissues, and
A3 completely rethought and redesigned the visual identity of contemporary design) and flyers that played with the recto verso to
Kissthedesign, the font “Kiss rounded” was specially developed reconstitute the diamond of Kissthedesign’s logo.
for the gallery, a rounded typography that shows a bright and
contemporary style.

The logo consists of a polygonal shape with ten sides, which

reminds a sophisticate diamond. On the business cards, the
“diamond” has been highlighted with a silkscreen varnish to
emphasize the exclusive facet of the gallery’s activities in high-end
design and fine art.

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ESTÚDIO VII
Eduardo dos Santos & Juliano Simões da Rocha Estúdio Vii 2011

This project presents the development of a visual identity project for

Estúdio Vii, a design studio idealized by the authors.

The name Vii comes from seven (7) in Roman numerals (VII). This
number represents the year of 2007, when, together, the authors
began their academic journey. However, in any way the word “Vii”
should not be read or interpreted as “seven”, but as “vee”. The
number seven was just a reference to choose the studio’s name.

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THE APOLLO RESTAURANT
Victoria Rushton Ascender Design 2012

Ascender Design worked in collaboration with a team of visionaries

to bring the creative vision of the restaurant to life, including Jonathan
Barthelmess and Manly Pavilion, in partnership with Longrain’s Sam
Christie and architect George Livissianis. Their creative challenge
was to align classic beauty and rustic charm with an urban edge.
Their solution was to use modernist typography with a 1930’s echo,
playing off the architecture of the building. They tested the use of bold
fluorescent ink as a branding colour, printing silk screen on simple
box board. The menu needed to be both durable and updateable; the
solution was to brand a robust, heavy backing board combined with
in-house printed sheets, which were updated daily and fastened with
an industrial stationery clip. The Apollo has achieved high ratings in
the Sydney Morning Herald and Sydney Magazine.

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MinimalISM
EASY SPEAKING LANGUAGE SCHOOL
Andrey Ermilov, Maxim Arbuzov & Marina Vlasova Tomatdesign 2011

The client is a small language school on a territory of artistic district The design team created a brand identity that allows turning any media or
where main tenants are representatives of creative industry. The brief surface into an advertising message, such as stationery and any object
was to create a visual identity that would correspond to the general within interior or exterior. Creative execution fully corresponds to the spirit
atmosphere of the neighbourhood, and at the same time, would make of location and creates interest around the language school. Furthermore,
the client stand out from some other schools in the district. visual identity highlights the essence of the brand and underlines the level
of knowledge that can be obtained. Throughout the project designers
The key objective was to attract attention of tenants with original were trying to balance aesthetics, functionality and core messages of the
identity; however, execution of design materials had to stay within a brand.
limited budget. One of the key messages which had to be mentioned
was that the language school was mainly targeting groups of people The identity allowed designers to support their client by designing for
with basic or lower level of knowledge. other aims – like the alphabet-poster, which has become very popular
direct material, and many other projects for this school.

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PANTONE 3242 C PANTONE 3252 C PANTONE 185 C PANTONE 320 C PANTONE 274 C PANTONE BLACK

R114 G220 B212 R71 G213 B205 R224 G0 B52 R0 G154 B166 R31 G20 B93 R0 G0 B0
C46 M0 Y18 K0 C54 M0 Y24 K0 C0 M92 Y76 K0 C100 M0 Y30 K2 C100 M100 Y0 K32 C0 M0 Y0 K100

HTML 72DCD4 HTML 47D5CD HTML E00034 HTML 009AA6 HTML 1F145D HTML 1F145D

WORKEN

MinimalISM
Paola Flores Vértice Comunicación 2011

The project came as a baby that had to be baptized. Drawing on the insights developed at the Planning Department,
Vértice Comunicación comes to the ideal of what every human being
The aim was to create a strong brand, dynamic, human, yet looks for in a job: learning, to improve his welfare and that of his
serious and totally unique, to call people to look for work by finding family, growing in all areas of his life. Hence, the idea took Vértice
alternatives and solutions with the help of a great team in Worken. Comunicación to their final proposal, a minimal icon, intelligent,
Agreeing with all the team and client, a name to describe what denoting the letter W for Work, a fully organized growth opportunity.
makes the company immediately reach different socio-economic
targets was the first challenge.

After several creative exercises, Vértice Comunicación reached their

big idea: The W ladder.

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 LIGHTBOX / BranD / 2012C

JC BEER

Denis Bashev Tomatdesign 2011

The main challenge of the project was to

develop a label and packaging for a limited
edition of beer, which was prepared for the
private closed event of SPI Group. The event
had been organized to celebrate the birthday
of a famous winemaker – Jean Claude. While
developing the design, it was essential to take
into consideration specific preferences of
the client, who was a big fan of yachting and
appreciated good beer.

MinimalISM
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STACK ARCHITECTS

MinimalISM
John-Paul Warner The Consult 2009

Leeds-based architect Robert Bumby headed up a dynamic practice

working with clients ranging from the NHS to small independent
charities. Having previously developed online branding for Rob’s
previous company, The Consult were in the perfect position to
understand his company’s offering.

The company was looking for a fresh brand identity that would reflect
its craft, and, being a new organisation, they also required name
generation.

With a nod towards most people’s earliest experience of architecture,

building blocks, The Consult developed the name “Stack”. A crafted
typographical treatment was established alongside a stacked
logotype and solid icon, forming a unique graphical look to the
identity.

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MinimalISM
“The Consult have proved yet again that they know what works for
the construction and built environment sector. I am delighted with the
branding, the modernity of the look fits perfectly with our business and
the naming is a stroke of pure genius.”

Rob Bumby, Partner – Stack Architects

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 LIGHTBOX / BranD / 2012C

HABIT
Morey Talmor 2011

This is a package design for Habit, a company specializing in drug

rehabilitation and cessation products. Habit believes in giving their
customers a luxurious, exclusive and discreet experience through its
wide range of products. Treating addictions ranging from nicotine to
heroin, each product is housed in a unique black bottle or container
to insure your rehabilitation will be done in style.

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 LIGHTBOX / BranD / 2012D

ZETUT
Nicolas Di Filippo Porarena Hub 2011

Zetut is an interactive production company based

in Buenos Aires, Argentina.

Here are some keywords that lead the designer

to this visual concept:
-Factory
-Economy of resources
-Quick and simple shapes
-Dynamics
-Strong factory shapes
-Production from simple shapes.
-Simple shapes working together (as in a factory)

FuturISM
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 FuturISM
MEDIA_LAB
Noelia Lozano 2011

Media_LAB is a producer of audiovisual content and multimedia solutions with a continuous

innovative and creative spirit.

This laboratory of ideas has a very dynamic global brand that is divided into three main
sections that make up the internal network, such as the music content, editorial and another
dedicated to film and advertising. This gives rise to the three sub-brands of this creative space:
music_lab, edition_lab and publi_lab. They work independently, but perfectly fit together when
working on projects that require a global treatment.

The company above all has a very creative and dynamic character, “You put the idea, we
elLABorate it.”

The working space also shows its character, a very dynamic and open space full of life but
at the same time compact that can adapt to the needs of each project, a laboratory in which
parts move and fit continuously looking for creative solutions.

The brand was designed by using basic geometric shapes such as circle, triangle and square
building letter blocks with the same height and width, which are very dynamic and versatile,
and able to move their pieces, making a great support to work with different textures and
finishes.

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LUNGFESTIWAL
Patryk Piotr Antoniak AlmiGraf 2012 which means that lungs connect with double perception of the country by its native inhabitants.
On the other hand, it presents the Iceland culture as inspiration and breath for the whole Europe
The idea of designing the visual including Poland. That’s why the claim of the festival stands for “Iceland lungs of culture”. The
identification for LUNGfestiwal came into logo consists of the main symbol – the contour of the island and the typography - the name
13_19 MAJA
being in October, 2011 when the designer of the event. The colours used by Patryk relate to water surrounding Iceland, the glaciers as POZNAŃ

has started to create the diploma work of well as the omnipresent waterfalls. Furthermore, the neutral white and black emphasize the

FuturISM
graphic design. There was not a festival simplicity standing for the supreme value. In all his designs, Patryk Piotr Antoniak spent a lot of
like this in the past, which would get time selecting the most suitable typography, which would cover the importance of the created
close with more and more interesting art mark in the best way. Patryk supposes that the key words accompanying him while designing
and culture of the small northern island are as follows: clearance, simplicity, cleanness and cold, nature and modern times. The mark is
– Iceland. However, May 2013 will bring directed to the young who, just like him, are fascinated with the Island culture. The design also
some events connected with Iceland combines both the campaign introducing the LUNGfestiwal mark and promoting the festival.
culture in 6 categories: visual arts, In the first campaign, the dark turquoise as well as the ruby red dominates; both colours are to
design, music, fashion, film and theatre. rivet the audience’s attention, while the whole composition of the design is to arouse interest in
The name of the whole idea relates to the Iceland. Ruby relates to the volcanic lava, which is dormant on the island all the time. LUNG is
specific of the country – LUNGfestiwal the simplicity, which helps in operation. LUNGfestiwal is the breath, which is needed in Europe.

Lorem ipsum dolor sit amet, consectetur

adipiscing elit. Sed euismod, libero ac pulvi-
nar pulvinar, ligula odio tincidunt libero, id
pulvinar nunc orci vitae metus. Aenean
aliquet diam at massa dapibus vitae lacinia
libero egestas. Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Sed euismod,
libero ac pulvinar pulvinar, ligula odio
tincidunt libero, id pulvinar nunc orci vitae
metus. Lorem ipsum dolor sit amet, consec-
tetur adipiscing elit. Sed euismod, libero ac
pulvinar pulvinar, ligula odio tincidunt libero,
id pulvinar nunc orci vitae metus. Sed
euismod, libero ac pulvinar pulvinar, ligula
odio tincidunt libero, id pulvinar nunc orci
vitae metus.

13_19 MAY
in POZNAN

www.lungfestiwal.pl www.fb.com/lungfestiwal

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ESCUDO DE ARMAS
Raji Purcell 2011

Escudo De Armas is a branding project for a fictitious psychedelic

flamenco-tronic rock band from Austin Texas. The band consists of
two witchcraft practicing musicians. One is a Flamenco guitarist, and
the other is a DJ.

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BAT FOR LASHES EP No.7.
LEE STOKES STUDIO STOKES 2012

This is a 3-track E.P for Bat For Lashes entitled No.7. Focusing on
branding and identity work with new logo for female solo artist Bat For
Lashes. The visual identity was then applied to the packaging format of
a vinyl sleeve, CD case, DVD and a promotional poster. The typography
was created by using old dry transfer lettering which was known
as letterset,making it rendered; then it was scanned into illustrator
where it was traced and put into place. The circle itself was created
and produced by using a set of lines in different shades, layers and
transparency on top of each other. It would be generated in the 3D and
illustrator would revolve the option.

FuturISM
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REQUIEM FOR THE ‘LEBENIA’
Ohad Zlotnick, Avital Tanchilevitch & Inbal Even 2011

The Lebenias are two cooling towers in Haifa’s industrial area and are
one of Haifa’s most familiar icons. A decision was made to demolish
one of the cooling towers because they are not active anymore and
to make use of the other tower as a museum and a visitor center. The
designers thought that the best way to honour the Lebnia on her final
journey is a rave festival titled “Requiem for the Lebenia”. The biggest
Djs and video artists around the world came to honour along with graffiti
artists and artistic installations. Although the cooling towers are directly

FuturISM
related to the ongoing discussion about air pollution and the “green”
revolution, it wasn’t the focus of their design. They designed posters,
tickets, program, fliers, magazine ads, video teasers and clothing &
accessories. They used motives from the industrial area that surrounds
the Lebenias and took inspiration from the electronic music world.

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PUPIL – LIMITERS OF THE INFINITY POOL

Rex Advincula & Joyce Tai Inksurge 2011

Sony Music Philippines/Pupil commissioned Inksurge to design their 3rd album entitled Limiters of The
Infinity Pool. Inksurge played around the concept of vanishing points, visualizing shapes and adding
water textures that resembles endlessness. The album cover is finished with gold stamping, in which
the design spreads along the inside pages of the booklet.

FuturISM
 LABORATORIUM - WHERE ART MEETS CULTURE
Ben Cox Ben Cox Design 2012

It is the brand identity for a cultural, art and entertainment centre

that creates a rich meeting space for broad cross-section of
artists to perform and exhibit: “Where Art Meets Culture”. The
graphic square represents the host space in which artists and
audience converge.

When promoting artists and events, the logo opens out

physically, framing existing posters, as well as original photos,
materials and artworks, creating a new poster, a physical and
graphic analogy to the space itself.

FuturISM
Where: Art meets Culture

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VINYL COVER WITH ANALOG
LIGHT ANIMATION
Michael Hansen 2012

This is an album cover for the modern classical

composer Allan Gravgaard Madsen. The designer’s
idea was to translate Allan’s sensorial music into a visual
experience with elements of sensuality. The album is
separated on the record with two sides. There is not an
A or B side: each side contains a piece of Allan’s Waves
and Crystal Tapastry; each has its own front page. Inside
he made a visualisation that combines the two sides, a
crystallized wave. On the record, he created patterns
that give the design a visual sensuality. He made an
analogue animation with a 50 Hz strobe lamp and made
it interact with the music.

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VEREOR
Nicole Gavrilles 2010

This semester long project, where Nicole Gavrilles investigated the

brand position process, strategic thinking, integrated brand/image
communications, product launches, and how to apply this information
to individual and collaborative design projects, communicates a
comprehensive artist/brand experience. Vereor was inspired by the style
and sound of the UK band Delphic. Nicole’s interpretation of this overall
brand strategy was to create a visual experience that immediately
connects the viewer to one’s reaction to the music. Depicting
landscapes in the abstract forms of fabric flowing, the music is very
soothing and creates isolation as you remotely feel like you are lost in
thought.

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EUROPEAN MUSEUMS NIGHT
Paul Ressencourt & Julien Alirol Murmure 2011

For the European Night of Museums of 2011, the museum of Fine Arts
of Caen entrusted Murmure with the task of developing the conceptual
planning of the event in the castle gardens. Light, transparency and
poetry were the themes which inspired Murmure. They suggested a
street-marketing concept: luminous balloons transporting the invitation
cards floated across the town’s streets. A black envelope revealed its
content using transparency and attracted visitors to the gardens to
discover a luminous and ethereal installation.

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UNIVERSO ROCK FEST

AODV Mx 2011

A couple of young Mexican designers reinterpret the future by

branding a radio station rock festival.

In 2011, Universo FM, the radio station of the University of Colima,

one of the principal institutions of higher learning in western Mexico, The main type line, “Universo” is created from a grid made up of
celebrated 25 years of broadcasting. In order to give the date the well- triangles, assuming a sharp-edged appearance. The modular grid is
deserved importance, a series of cultural events were organized. visually maintained by slicing each of the letters into single surfaces that
create a play of lights, shadows and coloured shades. This dynamic
The main event of this celebration was the Universo Rock Fest, a text is placed in a dark starry ambiance, symbolizing a concert stage,
music festival featuring some of the most renowned Mexican rock where everything could happen, where the rays of light bounce over
bands, setting it as the Colima’s most important youth event of 2011. the surfaces in all directions, where nothing is static: colours, shapes,
sounds and feelings change at the speed of light.
Like any other branding work, this project explored both consistency
and communication aspects. It all started with strong and clear ideas: On the basis of the initial logo, a series of applications were produced.
a dynamic identity inspired by futuristic and out-of-this-world elements Together with other space-themed elements that supported the identity
in order to create a relation to the radio station’s name “Universo” system like stars, galaxies, astronauts, planets, glares and lights, the
(Universe) and express its vision of being a modern, future-oriented, logo was replicated on T-shirts, posters, bracelets, tickets, flyers as well
forward-looking institution. for on-screen uses.

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MUSIC
Liam Yeoh 2011

This project was completed in Liam Yeoh’s final year of Graphic Communication and Typography (BA) at the
University of Reading. The project brief was to create branding and design visuals for the band’s new album
campaign.

The album title, “Pull Me Back To Earth” coupled with the band’s electronic and futuristic sound, were the main
starting points for brainstorming, and he began to develop imagery and visuals surrounding space, bright lights
and futuristic elements. The chevrons used within the design give an almost alienate and ethereal feel to the pieces,
while also creating a sense of urgency through their shape and positioning; they are evoking a downward motion,
and whilst they set against the space backdrop fully encapsulating the album’s title of being pulled back to Earth.
The design lends itself to a very futuristic visual landscape, and “other worldliness” aims to draw in the listener/
viewer and allows them to immerse themselves within the vibrant pandemonium of the band’s sound. The futuristic
visuals are dominant throughout the entire spectrum of the campaign, from the album cover itself to possible single
covers, tour posters and advertising promotion.

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MOOMAH
The design team first looked to identify the
essence of Moomah and simplified it into four
core values: connect, create, discover, and
Apartment One 2010 nourish. They then developed a robust visual
brand language that would convey those ideals,
When the design team first met with founder Tracey Stewart, she designing variations of the logo with everyday
expressed a desire for Moomah to be a space that would encourage objects that represented each value.
creativity and connection between parents, children, and friends,
a place where imagination and wonder would feign. They sought They pushed the boundaries of traditional
to develop an organic and dynamic brand language to translate identity development by extending the brand’s
Tracey’s vision for a multigenerational collaborative space into a identity beyond the logo and name and
memorable brand. creating an ownable graphic vernacular that
encapsulated the whimsy, wonder and heart of
the brand.

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RICE GARDEN
Guiping Xu Victor Branding Design Corp. 2012

This project is inspired by a Taiwanese saying:

dish cannot be good without a better bowl of rice.
It not only reflects the eating state of the local
people, but also expresses the native Taiwanese
spirits. The design concept is simple and clear,
to connect local food culture with seasonal
vegetables.

The intimate relationship between rice and dish is united by depicting different seasonal vegetables in different months
collaged with the image of rice in the calendar. This concept reminds people of the original food culture in Taiwan, the
excellent taste of rice with dish.

As for the visual images, the design team selects one seasonal vegetable each month, using family food idea, to fully

OrganicISM
present local Taiwanese family food specialties. The beautiful colours, wonderful smell and excellent taste of the rice with
dish are all reflected in the images, which makes them irresistible for people.

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ROOTS SOAP CO.

Darren Cools Darren Cools Design 2011

Anna is a second generation soap maker, and

she makes many different kinds of soaps as
well as herbal salves and all natural laundry
soap. Darren Cools, her husband helped
design the soap branding.

When setting out to brand Roots Soap

Co, they wanted the packaging to reflect
simplicity, tactility and natural values. They
chose to print mostly on chipboard for its
rough, textured look and feel, and it has the
added benefit of repurposing a normally
discarded product. The vision behind the
design is rooted in the earth and nature,
and takes its cue from a time when most

OrganicISM
products were handmade and hand packaged, just like
their soap. It was important to let the soap itself be the
most striking thing in the presentation. Brown paper,
simple, classic fonts and minimal embellishments help
emphasize the natural beauty and quality of the product.

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BREITENTHALER
Anouk Rehorek moodley brand identity 2011

The Austrian company “Möbelbau Breitenthaler” stands for creative

design combined with craftsmanship, for extreme aesthetic appeal
and a true passion for materials, forms and colours. The result is
timeless, beautiful furniture whose focus is always on the material:
wood. With the renewed branding, moodley brand identity has set
up a monument to this timeless material. It equally unifies all values
described above what the company stands for.

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THE SUSSEX PRODUCE

OrganicISM
COMPANY
Megan Young 2012

For her final project at University, Megan Young decided

to combine her experience in branding with her interest
in sustainable living and design practices. “The Sussex
Produce Company” identity design project is based on a
small restaurant and shop in Steyning, West Sussex. The
produce in store and the menu operate on a seasonal
basis; therefore, the packaging must be easily changed.
Her branding uses paper bags, food wrap papers, stickers,
tie-on labels and clip on signage so that everything is easy
and cheap to change. The emphasis of the branding is
to promote organic, locally grown and produced foods,
seasonal eating which is sustainable, and to minimise
packaging and cost.

A selection of simple sticker labels means that a wide range

of reused or recycled containers can be used, helping the
shop to be more eco friendly. The flexibility of the packaging
and labelling, and ability to easily amend the labels lowers
the costs spent on printing and design, leaving the most
money possible to be spent on the quality food products in
store.

Megan Young likes to work with handmade process, and

combined mono-printing, screen printing and letterpress
to create the aesthetic for this project. She feels that this
hands-on less refined approach is very well suited to the
aesthetic of the store and to their intentions.
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SAVON SU MIDI
Carla Cascales Alimbau CCA Studio 2012

This is a packaging, illustration and brand design for Savon du Midi.

The packaging is made of recycled and recyclable natural products like

craft paper for the box and printed with ecological ink, using only black
colour. Each variety of soap has a different handmade illustration related
with the natural ingredients of the soap.

Savon du Midi is made of shea butter and certified organic vegetable

oils. The fine blending of these oils creates its unique quality. None of
them contain animal fat. The soap is manufactured in small factories with
the knowledge handed down from generation to generation in Provence
(France).

The brand has the intention to transmit the simplicity of an organic

product in order to highlight the natural qualities of the soap.

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PLANTED PLANT
Michal Doktorchik 2012

This is a “branding a festival” project that Michal Doktorchik did in a branding course at “Minshar -A fabric bag that can be functional for many
for art” college. She came up with the idea of a “planting trees festival” in order to help and uses. The bag is patterned with trees that can
recover the “Carmel” forest that damaged seriously in the Conflagration of 2010. His idea was be found in the LOGO as well.
to raise the awareness of our beautiful nature by bringing a big amount of people to plant trees. -A small shovel.
He gave the festival a name in Hebrew -“shtol shatil” which means “plant a plant”. It has a -A pack of seeds. On the package you can find
catchy sound and meaning. As part of the branding, he designed a kit that was given to each the name of the plant with a little illustration.
participant in the festival: - A bulb of a plant wrapped with a green thin
recycled paper. For each of the bulbs you can
find a little label with the required information
and the name of the plant in three languages:
Latin, Arabic and Hebrew.

For the lunch break each of the participants

gets:
- Set of environmental paper plates.
- Cutlery that is wrapped by recycled paper.

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CATALAN WINES
Gerard Marín & Iris Tarraga toormix 2012

The branding, graphic and communication

code are for a catalan wines promotion
project for the domestic and international
audience. The project was aimed to improve
the consumption and the presence of the local
wines at catalan cellars and restaurants. The

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brand with 12 different variations (as many as
wine designations of origin in Catalonia) and
the synthetic graphic combined land, terroir
and climate of the different D.O. through a
graphical code different from that of the typical
wine. Within the project, toormix worked on the
brand extension for communication to the point
of sale (restaurants and wineries), ads with
opinion leaders quotes about catalan wines
and the different support and merchandising
materials.

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JÓ ERIKA
Peter Muller 2012

The designer got the assignment from Erika Jo.

Her identity is for handmade products. She
loves nature and flowers, so she chose the tulip
symbol.

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COCONUT
Nguyen Tra 2012

White and dark brown was used to symbolize the coconut powder
company in Vietnam.

The main concept of this branding is to make people to recognize

coconut easily. In the logo, circles with different weight lines were
combined to create a coconut image.

Senior Account

FOUNDING FARMERS: TRUE FOOD & DRINKS

Peter Verastegui Guasace 2012

Since September 2008, the award-winning Founding farmers has began with a long process of brainstorming. Starting with the logo to the
been one of the country’s leading restaurants to offer farm-inspired stationary, these had to suggest quality, especially the logo, because this
American true food and drinks in a modern, casual and eco-friendly image was to reflect the company’s idea and vision of themselves which
setting. From their modern farmhouse, breakfast, lunch, dinner and are independent of time, therefore not based on fashion or trends of the
brunch menus includes homemade and “scratch-made” traditional moment. It should be memorable, simple and coherent. Peter approached
American classics inspired by the heartland & the American families. it in a different manner. He was not supposed to have a preconceive
notion of what the end result would look, instead the research that came
At the Corcoran College of Art & Design, the Identity project was a with the design process would determine the end results, and indeed the
big project of the semester; the companies each student got were final product came after many sketches and a long mood board.
already established but without a well resolved identity or brand.
This project made emphasis in the design process from start to
finish. Focusing in process made the students find that ideas that
contained a visual statement were the most successful; the project

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In the case of the business cards, they ended up printing one side of
them and stamping the other one by hand. It allowed a smaller type size
for the contact details (more legible too) and it was so much easier to
have the cards cut by someone else.

The same philosophy applies to almost everything. They did the lamps
with wood from fruit boxes and wood leftovers from the walls. They also
got the neighbourhood involved since the opening and asked them to
bring old books with them.

LA CANYA
Sergio Mendoza Sergio Mendoza Studio 2012

The design team did all the woodwork and kept it simple and friendly. The
same idea was applied to the branding and all that is printed. They designed
a system and a “set of tools” to use, so everything is actually co-produced
by the staff.

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LA CABANE D’HENRI
Marie-Laurence Carrière 2012

La Cabane d’Henri is a Bed & Breakfast, located next to the Bic National Park, Quebec. It has a
very unique cachet with beautiful rough woodwork. When the designer first started working on
this project, it was essential to create a brand that would express the Inn’s hearty side. When he
was looking for some typography and materials, he needed to find something that represented
the structure and identity of the hotel. The idea of using wood became an important part of
his work, so he used this material for the identity cards, menus, keys and coasters. When it
was time to create a publicity campaign, he had the idea of using pictures of different famous
personalities named Henri on the posters and postal cards. He liked the idea of mixing photos
and paintings from different times. It was really important to create a brand with a multi platform
consistency.

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HERBARIUM.
NATURAL FABRICS WEAR SHOP.
Artem Maslov 2012

Herbarium is a natural fabric women’s clothing

shop. Those fabrics are mainly made from linen,
cotton, wool clothes (and leather too). There are
young unknown designer’s works in it. You can
see herbarium-dresses on the walls, which is
the conception idea for this shop. All purchases
here are packed with special textured craft
paper or put in craft pocket.

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Firm style constants: self made font

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DELICATE MATERIAL
Oleg Babich Babich Design and Branding 2011

Delicate Material is a handmade soap produced

in a private workshop and distributed all over the
world. Natural ingredients and handwork, everything
in harmony, Delicate Material is nature itself.
Therefore, the primary metaphor of the brand is the
elements of nature: air, water, earth and fire. The
elements communicate with us through invisible,
ephemeral channels, our sensations. What is a
world of sensations? Ether, a delicate material fills
the world.

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AMIO
Praefa Uennatornwaranggoon Sai Uennatornwaranggoon 2012

The brief was to create a complete brand identity from a logo to brand
publications. AMIO is a Maori word meaning to travel and to roam
around which was inspired by Hannah’s travels. The concept is to
create a simple identity which reflects on the brand and the clothing
itself. Sustainability is also another major factor included while the
line was designed. The brand’s target audience is people who enjoy
the outdoors and backpacking. The identity was inspired by patterns
often seen used by the Maori tribes of New Zealand and also the fact
that a lot of Hannah’s garments are multi-functional.

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JACU COFFEE ROASTERY
Tom Emil Olsen Havnevik Advertising Agency 2012

The Jacu bird lives in South America and is

known for something quite extraordinary. It
flies from one coffee plantation to another and
picks and eats the tastiest coffee cherries. The
fruit makes its way through the bird’s digestive
system, and the seeds of the fruit, coffee beans,
come out perfectly processed. These coffee
beans are among the most exclusive in the world.
This story has inspired the deisgners, and the
bird has lent its name to the new micro-roastery
in Ålesund, Norway.

Jacu Coffee Roastery was established in 2011.

Like the Jacu bird, they pick and roast only the
best beans. They look for great plantations,
optimal processing and the roasting profiles
which will make the most out of each bean.
They work with passion, patience, and without
compromise.

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ODIN GROOMING ESSENTIAL KIT

Giang Nguyen 2012

This is a student project to create an identity & packaging design for

ODIN, a company producing and retailing men’s grooming supplies
& skincare. The brand targets contemporary, young and dandy
gentlemen. ODIN promotes the qualities: gentlemanly, wise and poetic.
It is classic but not ritual, old-school but not hipster-like, fashionable
but not fancy, refined but not luxurious.

The design solution has the look and feel of old apothecary sold
by sailors at the port in the old world. The packaging design aims
to promote that ODIN’s products are naturally made, hand-made
and finely-crafted, limited & made to order rather than commodities
industrially mass-produced.

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POLEN
Cristina Londoño Wallnut Studio 2011

Polen is a lifestyle store with a big focus on interior décor. The

challenge for designers was to come up with a contemporary
yet romantic concept that reflected the different sides of the
business. An intention to keep the packaging inventories
down, lead the design project to concentrate on the use of
versatile packaging that could be adapted to different situations
and the selection of few inks that could make the printing
process affordable for short runs. Also a great effort was put in
developing a wrapping paper in various colour-ways. This was
later applied to the interiors and different developments of the
project.

A use of classic and handmade typography allowed the project

to have a quirky look to which the consumer could identify with
and could be applied in a versatile way in the different branding
communication strategies.

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AT HOME
Cristina Londoño Wallnut Studio 2011

At Home is a lifestyle store in Medellín, Colombia with were challenged to develop a pattern that could
an emphasis on home décor accessories. The brand expand the romantic feel of the brand without taking
has a high feminine romance air with evoked nostalgia the refined sophisticated look. Combination of classic
for the sophistication of the past. Classic typographies flower illustrations with vintage houses blueprints were
were redefined and combined together to form a overlapped to form an intricate texture that is applied
refined look. Although the approach of the branding on the inside of the packaging material as well as
development was a clean application of the logotype wrapping paper and wallpapers. Ribbons of different
over textured, cotton feel paper, as designers, they widths were also developed to complement the look.

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 THE WISHING CHAIR
Cristina Londoño Wallnut Studio 2012

The Wishing Chair is a lifestyle store in Dehli, India with an emphasis

on home décor accessories. Whimsical and imaginary details are
an important part of the brand. The challenge for designers was to
create a magical yet sophisticated branding world showcased in a
fiction map that spoke of remote and enchanted objects and faraway
places. A soft colour palette and a set of hand-drawn illustrations
helped develop the communication strategy for the female market.
The packaging system was complemented by different sets of
textures and patterns that could be used in different and dynamic
ways.

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A WADDED DREAM
Kevin Ng & Vanessa Chan THINGISDID 2012

The designers made use of cotton to create the blue and white sky with
sheep, elephants and horses as we once dreamed. They also made
a set of postcards and lovely cushion package for animal designed
accessories.

They wish to share handcrafter’s sky and dream with all of their customers
and day-dreamers.

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WEDDING IDENTITY
Rodrigo Pérez & Martina Pérez Perezramerstorfer design & creative studio 2010

The designers think any wedding graphic should simply

reflect symbolism. Water symbolizes life; and their symbol
is made of two water colour drops, symbols for man and
woman, fallen one close to the other, by coincidence or
destiny.

The invitation comes in a box, wrapped in tissue paper

snowed with tissue paper hearts as an exciting surprise,
as love sometimes does. Designers wanted the process of
opening the invitation to transmit this feeling.

The project includes the wedding ceremony booklet,

the thank-you card, the website, the decoration and the
wedding candle along the same line.

The simple and elegant rings reflect unity, which show on

their outsides their names as an interlacing hand-writing
engraving. The engraving on the insides shows their
symbol and their wedding date.

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SHANNON + DAVID HAND PAINTED
WEDDING STATIONERY
Ksenia Podgornaya 2012

The wedding stationery is a watercolour illustration

with computer generated typography. The challenge
for this wedding stationery was to create a perfect
solution that would merry elements of a fun and
outgoing couple with a traditional wedding venue: a
Bed & Breakfast. The use of bright colours and playful
illustration details such as the bride standing on the
hill, her hot pink shoes, and their dog holding a banner
showcase their casual and playful side. Components
such an historic Bed & Breakfast illustration, traditional
layout and serif font showcase the traditional side of
their wedding. With all of these elements combined, a
one-of-a-kind wedding stationery suite was created to
perfectly commemorate this couple’s wedding day.
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KARL + GINA
WEDDING INVITATIONS
Gina Benedetto Kymera 2011

These wedding invitations are for the designer’s wedding.

Since their location was on an organic farm; they wanted
the pieces to have a natural, hand-made quality.

Karl drew highly personal illustrations to convey the whimsy

and fun of their big day. They stand, holding their “love
balloons”, in front of the oak tree they would be married
underneath. Their black cat, Luna, pilots a plane, while their

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favourite cupcakes (served at the wedding) fly across the
rsvp card. The custom map made finding the wedding fun
and engaging for their guests.

For the perfect finishing touch, they had the main invitation
laser cut into the ornate shape shown, creating a personal,
unique effect that was hard to forget.

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 The concept for this styled wedding shoot is
inspired by the book “Where The Wild Things Are”
written by Maurice Sendak. The initial idea was
to create a visual representation of a wedding by
using graphical elements, textures and colour
palettes found throughout the book. Every detail in
the styled shoot was coordinated: the wild, bridal
makeup and hair, styled table setting, natural
backdrop, floral arrangements, earthy cake, and

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paper goods were all in sync to create a one-of-a-
kind memorable experience, which was brilliantly
captured by the photographer.

WHERE THE WILD THINGS ARE

Erin Sintos, Juli Vaughn, Ksenia Podgornaya, Mamie Doyle, Elizabeth Haynie & Raney OKeefe 2012

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HOTEL WIESLER GRAZ
Josef Heigl Moodley brand identity 2012

The famous Austrian hotel Wiesler abandoned its 5 stars by

its own choice in 2010 (“from 5 stars to independance”) and
reinterpreted fine memories of past years in a modern way.
The new CI of the location built in the centre of Graz in the
early 1900s combines tradition with contemporary luxury
and Art Nouveau with soul. In this refreshing flair, the hotel
residents are pampered by thoughtful “happy” details free
of formal pomp; that’s what the printed materials designed
by moodley brand identity are also a part of.

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JOYFUL DESSERT
venco, tao & zero VBN 2011

“Joyful Dessert” is a Hong Kong-style Dessert Branch. VBN tends

to create a home atmosphere to welcome guests. Through the
unique authentic style, this design evokes citizens the memory
of the traditional culture of Hong Kong, blending its historical and
modern elements into one.

In “Joyful Dessert”, people from different backgrounds get together,

sharing happiness and laughter.

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HOME HOTEL
Eddie Teng & WaWa Ho BLANQ 2011

HOME Hotel was created for people to feel cozy, warm and
homey. “People” are the core of any interior space. Without
people, there is no need for any kind of home or hotel to
exist. From this idea BLANQ created the logo based on the
Chinese character of “People” and the letter “H”, implying
that HOME is created for the PEOPLE, combining Chinese
culture and western culture. One of the concepts that the
hotel wanted to focus on was MIT (Made In Taiwan), so in
all the designs, the design team has incorporated Chinese
cultural art aspects while still maintaining a modern design.

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THANK GOODNESS
Linda Strydom Linda Strydom Design 2012

“Thank Goodness” is a branding project for a cute and

friendly gardening shop which promotes self-gardening
in city environment. It helps people to create a happy
environment for themselves and offers “a love space”, a
place of peace and happiness.

The designer believes if a bit more time outside was spent

growing some of our own food, the world would be a better
place. We would eat healthier food grown locally, breathe
fresh air, get more exercises and best of all, hear the birds
singing.

This project makes use of a cheerful bright green as the

primary colour to strengthen the friendly feel of the brand.
All images have been given a retro look by adding a
diagonal line pattern to suggest the good old days.

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P.I.Y “PLANT IT YOURSELF”

Panitta Nutsatit 2009

If you’re a big fan of cooking, interested in creativity and new stuffs,

often look at things in positive ways, very eco-friendly, you’ve been
thinking about saving the earth and a bit selective with freshness of
vegetables because of your caring about health and good life. You can
name yourself as a PIY-er!

Try imagining planting as a kind of art. You’re a designer, creator as

well. Let’s create your new way of veggies and enjoy them through your
cooking, such a clean and healthy way to have an organic meal that
you start by yourself from scratch. Decide what colour of your veggies
and start with it as your first design.

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HAND IN HAND SOAP

Emma Block 2012

For every bar of soap purchased, Hand in Hand Soap donates a bar to help

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a child in need in developing parts of the world. This packaging tells the story
and conveys the concept behind Hand in Hand.

Three illustrations that wrapped around the front, sides and back of the soap
incorporate the original design and typography and also reflect the scent of
the soap (orange blossom, white tea and lavender). The design aims to reflect
what the soap is, what it means and what its mission is.

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CARLUCIO’S BUONA PASQUA

Ana Rachel & Jean Juliien Irving & Co 2012

Buona Pasqua, or Good Easter in Italy is traditionally celebrated with a range of food products
such as the Colomba Tradizionale and of course the ubiquitous chocolate egg. In 2012, the
designers took a new direction bringing a dimension of humour and wit in a series of visual puns
centred around the egg. Each year they try to bring a spontaneous and fresh feeling to Easter;
who know what 2013 will bring!

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COLORO
Guewon Kelly Park 2011

The designer realized that there was so much unnecessary

packaging when one received a dozen roses. All the unnecessary
flower wrappers are wasted after few hours. There was a desperate
need for better packaging for a dozen roses. Different colours
of roses have different meanings, and the meanings of the roses
are often overlooked. This new brand with unique concept is to
highlight the meaning of the flower as well as the beauty of roses.

Coloro is an imaginary flower shop that only sells white roses.

Different colours of roses have different meanings, and they are
suitable for different occasions. Coloro sells white roses with natural
colour dye so that the customer can decide what colour of rose they
want. With these natural colour dyes, customers can even create
rare coloured roses like green and blue. From the conceptual
to actual prototyping, the designer wanted to keep the theme of
painting. The name of the brand “Coloro” means “to paint” in Latin.
Canvas was chosen as a packaging material, since customers are
dying the roses, which is very similar to painting. When the canvas
packaging is rolled, it can work as a vase as well.

The designer also wanted to create more interactive experience in

receiving roses. When you get roses from Coloro, your happiness
of receiving flowers is much richer.

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MAGALOGUE MACARONS
FALL/WINTER 2012/13
Nina-Oana Constantinescu Super Collective 2011

Macarons stands for colourful, exquisite baby clothes and are

known for finest organic and fair-trade materials. Dedicated to
modern, authentic design, and conscientious manufacturing, they
are passionate about creating beautiful, unique products with
outstanding workmanship and detailing. The design concept goal
was translating the core values of the label into printed matter
that let you feel (haptical & visual) what the brand Macarons is all
about, for example, by using high quality natural white paper and
minimalistic grid layout. Their story is told by authentic photography
with a creative twist, using a soft toned and autumn coloured
palette. Special paper finishing like the use of the label’s corporate
spot colour and the embossing of the logo gives it a luxurious and
crafty look.

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BERTA MODELS
Eren Saracevic 2012

The objective was to create a whole branding concept

and website for the agency, Berta Models, a model
agency set up by the well-known manager Berta
Pons. The concept started from the idea of what would
be fashion photography. If you don’t have a good
model, you don’t get strong pictures. The graphic
answer to this question was, without models, fashion
photography would be just clothes. With this concept,
the designers created one regular look using some
clothes from her atypical wardrobe, by which they
represented her in the best possible way.

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ESSENSE
Debbie Tsai & Irene Shih Ming Island Design International 2010

Essense creates beautiful handcrafted specialty products that convey

their love of traditional Chinese arts and culture.

The Chinese seal, a pretty routine object used by the Chinese to

certify documents. A seal design is an expression, an expression of an
individual’s distinct ID and character based on a name. The designers
think that’s cool. So as a result, their first set of products centres
around the Chinese seal and discovering unique ways of presenting
it through design. A hand-carved, ornamental box holds your unique
traditional Chinese seal and ink container. A beautifully carved pattern
embellishes the lid, adding a hint of elegance and mystery.

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SHELLS CAFÉ
Kate Moloney & Rachel Smith Harmonica 2010

Shells Sea Side Bakery Café is a small café on the West

Coast of Ireland that makes its own breads, bakes and
cakes. They don’t use preservatives and source fair-trade,
organic coffee taking pride in everything they do.

With the vision to re-invent the cafe to attract more young

people and appeal to the community, the designers were
commissioned to create a simple, cutting-edge, quirky cost
effective, versatile identity that could in the future be used
on a variety of packaging, merchandise and coupled with
various illustrations and images where desired.

Kate crafted a simple typeface identity and paired that

with an intricate collage illustration, creating a mish mash
of images to represent Strandhill, County Sligo focusing
on the surrounding history and iconic landmarks. The idea
was that the illustration could be used completely or pulled
apart to focus on different aspects of the area.

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ORNA ORNA
Amanda Mitsuri 2012

Orna Orna is a handbag fashion brand from Indonesia.

It was founded and owned by Amanda Mitsuri. The
craftsmen line up the leather and canvas, tapping in the
tiny nails one by one and detail is an important thing.

Amanda tries to interpret her sweet memories and

nightmare of her childhood in an interesting execution.
Bad memory inspires her; the reason that she create
ORNA ORNA is her missing childhood, because she
thought that she grew too fast. Amanda put stories into her
designs. Folklore, storytelling, magic and fairytale are truly
inspiring and special to her and she keeps them all here in
her own ORNA ORNA.

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A TINY AUTUMN OWL
CHRISTENING INVITATION
Penny Zevoli & Tassos Papaioannou FIIL 2012

Owl is the symbol of Athena, goddess of wisdom in ancient Greece.

As the given name of the baby girl was going to be Athena, the
whole design was based on a custom illustration of that little bird.

Pink and yellow were the main colours; beans and antique bronze
bell charms and different kinds of ribbons and strings were used
to create a festive concept for the invitations, decoration and the
favours.

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MERA GOATS MILK CHEESE
Iske Conradie Begin in Wonder 2011

This project was a proposition project done for a boutique goat’s milk cheese. It entailed the
design of a logo, packaging for three different cheese types and marketing material that would
appeal to a high income Afrikaans speaking niche group.

The company is a small goat’s farm; the farmer knows the exact amount of goats on his farm
and the exact amount of ingredients that goes into each block of cheese. Hence, the unique
selling proposition: Mera Goat’s Milk Cheese offers better calculated flavour. Promise.

The design and copy resemble the same message with a handmade feel, using typography
of specific facts concerning the cheese that only a small-scale farmer would be able to tell.
Every cheese is connected to a goat, using the description of the cheese taste to characterize
a specific goat.

Cheve cheese represents The Softie; Gouda represents The Lady; and Chedder represents
The Cheek. As marketing material, the designer designed a magazine ad, which can double
up as a tear-out brochure, suiting the high-income niche market.

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STUCK
Danielle Aldrich 2011

Stuck is an original concept for an Eats and Sweets

shop based on the nostalgia and enjoyment you got
as a kid going to the fair, circus or carnival where you
had the chance to eat sticky, chewy and ooey gooey
things on a stick.

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ILLABEREK TALE PARK

Dora Szabo 2011

The Illaberek is a fictional tale park for kids. It’s a kind of

handcraft camp where they can try their creativity and manual
skills. It’s made for children, so it should be charming and easy
to understand. The designer used colours and characters. This
design includes the logo, business card, promotional posters and
a variety of gift items.

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