PlanningforaSuccessfulRPAProjectACaseStudy (1)
PlanningforaSuccessfulRPAProjectACaseStudy (1)
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1 Introduction
The finance and accounting (F&A) profession involve many repetitive and high-
volume tasks that require them to meet a tight timeline. Therefore, many
organizations invest money to automate tasks in the F&A unit using technologies
such as computerized accounting systems, Enterprise Resource Planning (ERP), Excel
worksheets and other automation technologies. However, these technologies still
require humans to perform repetitive tasks manually such as typing, copying, and
pasting a number of high-volume tasks from one system to another. However, the
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Planning for a Successful Robotic Process Automation (RPA) Project: A Case Study
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Journal of Information and Knowledge Management (JIKM) Volume 11 Number 1 (2021)
2 Literature Review
The problem of the adoption of new technologies among employees is one of the
issues that can pose an obstacle to the implementation of RPA. Employees may see
robots as competitors and fear losing their jobs, which in turn can lead to tensions
between employees and management. However, this effect can be minimized with
proper change management skills among others by introducing RPA projects
carefully and delivered effectively (Hallikainen et al. 2018; Rozario et al. 2018;
Asatiani & Penttinen 2016). According to the World Economic Forum (2018), new
technologies and trends are influencing business models and changing current job
profiles. The majority of employers expect that there will be significant changes in
terms of the skills required to perform most jobs. Therefore, organizations need to
take proactive steps in facing these changes by supporting and training employees
who will be affected by the implementation of new technologies such as RPA.
Implementation of RPA requires training needs among employees (Britton &
Atkinson 2017; Willcocks, Lacity & Craig 2017). For example, employees should be
prepared to face automation system failures. A problem that may be encountered in
the implementation of automation systems is that it can create situations where staff
are unable to detect automation malfunctions (Fung 2014). This problem should be
addressed during process planning and staff should be trained to deal with this
problem.
Besides that, additional training is also required if there is a shift in tasks
performed by employees. Retraining is required if employees are transferred to other
parts of the organization. To facilitate this training effort, a lifelong learning system
should be run within the organization (World Economic Forum 2018). Investment in
human capital and collaboration with other stakeholders on human resource strategies
should be key goals for long-term growth. In addition, organizations should recognize
and prepare for job losses for entry-level, by creating training protocols or modifying
internal training programs for juniors (Britton & Atkinson 2017). Furthermore,
organizations need to have better learning and training techniques with the
involvement of seniors to support junior employees to interpret the data generated
(Britton & Atkinson 2017).
According to Zhang & Liu (2019), there are two possible configurations that may
speed up business coordination with RPA. First, new corporate strategies with new
leadership that have a digital transformation perception can drive coordination
between RPAs and organizations. When managers realize the importance of digital
coordination within the organization, they will make this coordination happen faster
and better. Second, if the organization has low performance, but with strong
leadership, it has the opportunity to drive RPA business coordination. When financial
or market share decisions decline, the leadership of the organization will think about
the future and methods that can improve this weakness. If managers also have digital
views and transformation perceptions, coordination between RPAs and organizations
can be done at a faster rate (Zhang & Liu 2019).
In a study written by Lacity and Willcocks (2016a), they have outlined five
principles and guidelines for organizations that are considering implementing RPA:
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Planning for a Successful Robotic Process Automation (RPA) Project: A Case Study
The first principle of action means that RPA capabilities should be tested to
understand what can or cannot be done, and how it differs from traditional automation
solutions. For example, organizations can compare the capabilities and costs of
different solutions by automating the same process using robots and other automation
systems. Controlled experiments can also be used to assess the capabilities of RPA
providers. This can be done by providing the same process for two RPA service
providers to perform automation in controlled experiments. This step can be a best
practice for comparing their capabilities (Lacity & Willcocks 2016a).
Secondly, the correct process should be identified as not all processes are suitable
for robotics. There are several suitability criteria in the selection of the RPA process.
According to Rozario et al. (2018), organizations need to find a simple victory when
embarking on their RPA journey, and they should avoid choosing complex and
subjective processes. Typically, high-volume processes provide great potential in cost
savings (Rozario et al. 2018; Lacity & Willcocks 2016a; Willcocks et al 2015b).
Moreover, systematically determined and rule-based processes are easier to automate,
as robots still need strict guidelines to complete tasks (Rozario et al. 2018; Lacity &
Willcocks 2016a). Besides that, organizations should aim for a mature process, as it is
more stable, predictable and the cost is already known, making it less risky to
automate (Rozario et al. 2018; Lacity & Willcocks 2016a).
Thirdly, organizations need to bring in intervention by the IT department in the
early stages of RPA implementation. RPA technology is often seen as a business
operations program and therefore many organizations that implement RPA at an early
stage have excluded IT in the early stages of its implementation (Lacity & Willcocks
2016a). The IT department should be involved in its implementation starting either
when it is developed internally or when it is purchased as a service package. If the
organization chooses to develop the RPA on its own, then the IT department needs to
participate in the stage of RPA development, testing and implementation. If the
organization chooses to purchase it as a service package, then the IT department
should support the business in the RPA business case construction process and
participate in the negotiation process with the RPA provider (Lacity & Willcocks
2016a). By understanding the capabilities of RPA, the IT department can function as
an advisor to business units, and its role is also important when considering matters
such as validating the RPA process and optimizing IT infrastructure (Hallikainen et
al. 2018).
The fourth issue is about the importance of effective communication at the
beginning of the implementation process. According to Lacity and Willcocks (2016a),
the most appropriate time to communicate about the use of RPA is in the
experimental phase. Early communication is important so that employees are
receptive and open with the use of RPA. This is because they have to work together in
the development of the RPA while programming the robot. In addition, the
organization can give a human name to its software robots because it can help
professional staff in the organization see it as their assistant (Hallikainen et al. 2018).
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The last issue is that organizations should consider a variety of different resource
options for RPA adoption. As illustrated in Table 1, there are five different source
options. Organizations should choose the most appropriate option for the company,
and the selection can be made based on the resources and objectives of the company
itself. For example, insourcing can be a good option if the organization wants to have
a high level of control and earn cost savings (Lacity & Willcocks 2016a). Outsourcing
can also be considered if the organization does not have sufficient capabilities or
wants to use the expertise of RPA providers. The most well-known RPA software
providers include companies such as Blue Prism, Automation Anywhere, UiPath, and
Ipsoft, which offer easy-to-use tools and can also offer training to business operations
staff for a few weeks so they can manage the process on their own (Lacity &
Willcocks 2016a).
Options Explanation
Insource Purchase RPA licenses directly from RPA
software providers.
Insource and consulting Purchase RPA licenses directly from RPA
software providers, and obtain consulting
firms for services and configurations.
Outsourcing with a traditional business Purchase RPA as part of an integrated service
process outsourcing (BPO) provider provided by traditional BPO providers.
Outsourcing to RPA providers Purchase RPAs from the new generation of
RPA outsourcing providers.
Cloud-source Purchase RPA through cloud services.
Although the selection of the right process or task for RPA is important
(Convergys 2018), but how to determine the appropriate process, sub-process, or task
for RPA is not always easy to see (Agaton & Swedberg 2018). Although
organizations already have checklists (Accenture 2018), ‘questions to ask’ when
assessing the potential of automation (Agaton & Swedberg 2018), and a list of
selection process criteria (Burgess 2018), they still have constraints. Among the
constraints is that the evaluation process is not done based on detailed analysis. In
addition, there is no or lack of strong supporting evidence to strengthen the decision-
making process when choosing which process or task should be automated (Syed et
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Planning for a Successful Robotic Process Automation (RPA) Project: A Case Study
3 Research Methodology
The aim of this study is to understand how to do proper planning in a successful
RPA project. Thus, this study uses a qualitative case study method (Walsham 2006)
through an interpretive perspective to gain a deep and comprehensive understanding
of the issues of this study. A case study allows a researcher to study an issue based on
various forms of real phenomena that exist in this world (Yin 2013).
A global company operating in one of the largest oil and gas industries in the world
has been selected because it has been using RPA since 2015. This organization is seen
as a strong giant company and is always sensitive to the latest technological
developments in the market and has great competition in the international market.
Thus, by making this organization as a single case study for this research, it can
provide implications and contributions in the research regarding the influence of
planning in the successful implementation of the RPA project. In addition, this single
case study can help researchers to understand the influence of RPA at each level of
management within the F&A unit in the selected organization in more depth.
Qualitative data is gathered through semi-structured interviews with various
respondents that are using the RPA system in the F&A unit. Interviews were
originally scheduled to last for one hour but in some cases lasted up to two hours. In
total, 25 hours of interviews were undertaken with 14 respondents. The interview
session involved respondents from various parties in the organization involved to
ensure that the issue of the study is accurate and existent. Table 3 is a summary of the
list of respondents who have been interviewed for this study. The names and positions
of the respondents have been changed for confidentiality. Each interview has been
recorded and copied verbatim and is recorded. After the transcription process is
completed, researchers identified the issues and identified themes continuously by
repeatedly reading the transcripts.
Interview Session
Name and Position
Frequency Duration (Hour)
1 Sabri, Vice President of Finance and
1 1
Accounting Unit
2 Adam, Vice President of Financial
2 3
Operations
3 Clara, Human Resource Manager 1 2
4 Henry, Operation Manager 1 2 4
5 Aaron, Operation Manager 2 1 2
6 William, Operation Manager 3 1 2
7 Melissa, Unit Manager 1 1 1
8 Jennifer, Unit Manager 2 1 2
9 Olivia, Head of Continuous
1 1.5
Improvement Unit (Finance)
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Project Management
Although RPA has various benefits, the implementation of RPA in various fields
including the accounting field shows that most organizations do not do a good job in
socializing RPA between various departments or groups before launching their RPA
initiative (Zhang & Liu 2019; Lacity & Willcocks 2016a). The RPA implementation
process involves more than just configuring robots. However, it requires a process of
redesigning tasks, navigating stakeholders with various areas of responsibility such as
security, IT, and audit compliance (CFO Innovation, 2018). In addition, it also covers
the navigational process of problematic business units which includes the
coordination of several business units. Before an organization can begin
implementing RPAs, organizations need to assess the business landscape and
stakeholder interests, their operating conditions, the talents they have, as well as the
readiness of senior executives to combine human and virtual manpower. According to
Melissa,
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Planning for a Successful Robotic Process Automation (RPA) Project: A Case Study
“So, I think project management skills as well as stakeholder engagement skills. For
example, if something happens, how do you involve various units and departments to
make decisions together and move forward ... ”- Melissa, Unit Manager 1.
Therefore, corporate logic helps to explain that effective project management skills
are very important to ensure the successful implementation of RPA projects in this
organization. This was also acknowledged by Jennifer, whose project management
skills are very important in the RPA implementation process. She also emphasizes
good project management skills compared to IT skills.
"… So, first you need to really have a realistic project plan and implementation
date…" - Jennifer, Unit Manager 2.
Figure 1 shows an example of a timeline for an RPA project. It can be seen from
the diagram below that the RPA project takes about a year which includes the process
of planning, reviewing, designing, testing, up to the launch of the robot.
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“The first and most important thing is not about automation. Automation is the last
thing. We follow the ESSA approach. ESSA is about eliminating, standardizing,
simplifying and then automating. So automation is the last"- Henry, Operation
Manager 1.
The first step in the ESSA approach is to eliminate processes or measures that are
perceived as unnecessary or overlapping. As Henry explains,
“... the first step when someone enters an office is what they do on screen, which
website do they visit, what bank statements are involved, what they extract, what tools
they use, is it Excel, which screen need to go to ERP. They map every step and
process and they eliminate unnecessary steps…”- Henry, Operation Manager 1.
Then, the second step in the ESSA approach is to standardize the process so that it
can produce consistent output especially for processes involving various countries.
This is explained as follows,
“… and then because this organization is a global company, we have many of the
same processes around the world and in different countries. Which one can you
standardize? So in Malaysia we do it this way, Thailand we do it that way, Singapore
we do it this way. But then we realized that the truth is Indonesia is the fastest. Can
we standardize this process as Indonesia does? That is why it is referred to as the
standardization process…”- Henry, Operation Manager 1.
The third step in the ESSA approach is to simplify this process. Without
standardization measures, it will complicate the task replication process in the robotic
system. This is because it will be more time-consuming and more difficult to generate
code and build robots. According to Henry,
“…and then we can simplify. Are the steps too complicated for us to grasp? Or
during the account matching process, we may not need to match all those accounts
with multiple accounts. But in fact we only need to match one account, and it still
gives the same result…”- Henry, Operation Manager 1.
Finally, once all the above steps have been completed, the last step in the ESSA
approach is to automate. In this step, the RPA is decided whether it can be
implemented within the organization or not. We can see that this step is the final step
because the organization does not want to make hasty decisions for task automation
without undergoing thorough measures and so that they are more careful in the RPA
implementation process. As Henry states,
“… After you have identified all the following steps, then finally we arrive at the final
process. We started discussing whether it could be automated. And that's where the
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Planning for a Successful Robotic Process Automation (RPA) Project: A Case Study
RPA comes in. So, RPA is not the first, but it is the final solution… ”- Henry,
Operation Manager 1.
Apart from the ESSA approach, figure 2 shows the low cost automation (LCA)
action plan followed by the RPA automation process. There are seven phases of RPA
implementation. The first phase is to identify opportunities that can be automated.
The second phase is the End-to-End (E2E) process review which is a process that
requires reviewing the system or service from beginning to end and providing a
complete functional solution. The third phase involves the re-engineering and
selection of LCA. This phase includes activities that simplify, standardize, and
digitize the process. The ESSA approach is the approach involved in this phase. Then,
the fourth phase is the business needs design phase which involves the process of
detailing the business needs design. The fifth phase is solution design which is the
process of making solution design in a more technical language. Next, the sixth phase
is build and test. This phase is the phase that involves the actual robot. The robot will
be inspected and will go through a user acceptance test before it is launched. The final
phase is the implementation phase of the semi-automation process. This phase is the
phase where the robot is launched directly to the user. This phase also involves the
process of hypercare after launch to ensure that the performance of the robot is
closely monitored. Then, once the hypercare is completed, it will be carried out
normally and maintained until there is a benefit from the robot.
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Implementing RPA sounds easy, but it can also be something complicated and
challenging if not implemented properly. While in the planning stage for the
implementation of RPA, most organizations will focus on strategic and tactical
planning aspects to enable the automation to succeed (Asatiani & Penttinen 2016).
However, organizations should also consider human elements such as the
coordination of organizational culture, values, and behavior in order to achieve the
desired results. Therefore, it can be seen in the action plan in Figure 2 earlier that all
the phases of the LCA action plan involve a governance model that covers the process
of communication and change management at each phase. This shows that this
organization places great emphasis on effective communication and change
management in the success of RPA technology. This is stated by Benjamin as follows,
"So, involvement and change management is very important when launching this new
technology so that they clearly understand the business case or the reason for the
change, how they will be affected by the change and what the expectations of each
unit" - Benjamin, Senior Manager of Continuous Improvement 2.
Besides, this statement is also supported by Isabella who stated that clear
communication is very important for employees so that they can accept the changes
that occur.
“First, they communicate. The most important thing they tell us is what will happen,
before they really happen. They will have a committee or a briefing that explains this
change, why this change was made, what is the objective of this change, how this will
benefit us and things like that…”- Isabella, Financial Unit Operation Specialist 1.
RPA is able to influence the tasks performed by employees in the F&A profession
and change their roles. Thus, it provides an opportunity for employees to move or
change jobs elsewhere in the organization due to the significantly reduced workload.
As a result, the need for additional training for new ways of working is needed. As
William explains,
Therefore, support from management and support from the IT department is very
important for the successful implementation of a new technology. Clara recognizes
the importance of support and training to employees in the profession and strives to
provide the best for all employees. According to Clara,
“... we try to provide adequate support and training to employees. Initially, there
were issues in terms of employee adaptation to the new job reshuffle. However, that is
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Planning for a Successful Robotic Process Automation (RPA) Project: A Case Study
our goal which is to provide solid support and training ”- Clara, Human Resource
Manager.
Apart from that, according to William, he found that support from the robotic
development team is also important in the successful implementation of RPA.
According to him, although the development team does not have F&A skills, their
team has been trained to understand the skills in the profession to smoothen the RPA
implementation process, especially if there are any problems or issues that arise.
“... for the support aspect, I can say most of them are accepted, especially from the
robotic development team. Although they are a team for software development, they
really understand the need for accounting. That means, for example, I say, "Well, we
need to do this step, this step, this step". They can really understand and they can
suggest a way out of how the better way we do things logically so that we can achieve
the objective. So I think that is a very good team that we have, and I remind you again
that they have no accounting or financial background at all ... ”- William, Operation
Manager 3.
“… Actually when we do more intensive and effective training, we find that there is a
better improvement in terms of the quality of their work. So, effective training and
learning are important in this organization even though it is time-consuming and
looks tedious…”- Melissa, Unit Manager 1.
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Job changes and fear of losing a job bring negative influences and can even
sabotage automation plans. Therefore, the management team in this organization has
stated that they should have good communication and change management skills with
employees in each phase of RPA implementation to ensure it runs smoothly and
effectively. Respondents also stated that effective two-way communication from top
management to them further enhances their acceptance of job changes in this
organization. Every step of the RPA implementation process must be communicated
to the entire team so that its implementation runs smoothly and effectively. If
employees can understand every implementation step, including the risks that will be
encountered, then, the organization can limit the margin of error while the RPA is
implemented, even make employees to accept the implementation of this new
technology more easily.
RPA is a very influential digital transformation tool and can improve business
performance as long as the right strategies and measures are taken into account.
Although the purpose of RPA is to take over certain processes and tasks from humans
and transfer them to robots, human capital skills are very important in a successful
transition process. Therefore, solid support and incentive training are very important
in the successful implementation of this robotic technology (Britton & Atkinson
2017). The findings of this study also show that this organization places great
emphasis on its human resources because human resources are still valuable assets
after the implementation of robotic systems. In addition, the IT team needs to
understand RPA technology in depth to maintain the quality of the system and to
educate other individuals. If the organization chooses to develop the RPA on its own,
then the IT department needs to participate in the RPA development, testing and
implementation (Lacity & Willcocks 2016a). Table 4 shows a brief description of the
RPA planning.
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Acknowledgement
We would like to acknowledge UTHM Research Grant Scheme (H780-TIER 1) for
funding opportunities.
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