INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH VOLUME 8, ISSUE 10, OCTOBER 2019 ISSN 2277-8616

Data Visualization In E-Commerce An

Indispensable Implementation In Real World
Business Scenario
Harsh Goel, T. Venkat Narayana Rao

Abstract: In this era of digitalization, E-commerce has emerged and has changed the way of doing business. It is the process of running business using
online platforms. Data Visualization plays a very key role in E-commerce. It has plenty of uses and it is found to be very useful. This paper focus on
importance of having Data Visualization in E-commerce and how it can be useful to both owners and customers.

Keywords: E-commerce, M-commerce, Data visualization ,Business Data.

————————————————————

I. ELECTRONIC COMMERCE We can derive insightful conclusions and can also help
It is a method of doing business in digital ways like by make proper business decisions. Many businessmen uses
mobile applications and Internet. It is a combo of online data visualization tools to attract customers by giving
retail as well as digital transactions. It has redefined present information like This is our best-selling item and 2,000
market and in today’s digital world, it is new and efficient users are already enjoying it. Buy one today! (Plus, it’s on
way of doing business[1][2]. sale from this Monday to Thursday of next week!) By giving
such information it can help customer in his shopping and
A. Types of E-commerce he/she can make better decisions.
It consist of Online Auction, Online Net Banking, Ticketing
services and Business to Business (B2B) transactions. With Example I:
the success and rapid growth of ecommerce, M-commerce Consider the below table (Table-1) which shows e-
(Mobile Commerce) has emerged which is subset of e- commerce sales and total mobile sales in US from year
commerce and it involves selling goods and products via 2010 to 2014.
mobile phones and tablets[3][5]
Table-1:E-Commerce sales from 2010 to 2014
II.Data Visualization
It is practice of displaying information in visuals by charts,
graphs, and maps. It helps users to understand and
analyze trends and patterns in data. As a picture is worth
thousands of words , Data Visualization plays a very
important role[4].

A. Observe with your own eyes

Data Visualization helps grasp and analyze huge amount of
data. It helps us to convert large an complicated information
into graphs and tables which can be read and understood
by all. Consider a scenario where a salesman is trying to
sell clothes to customer. He /She can tell that this shirt was
bought by x% people and this shirt by y% people or he
can simply show a pie chart which represents how many
people have bought the shirts. By doing so, it helps
customers to take wise decisions and can help in increase
in sales.

___________________

 Harsh Goel Student, Department of C.S.E, This table can be converted to bar chart and can be
 Sreenidhi Institute of Science of Technology, represented as below(Figure-1)
 Yamnampet, Hyderabad, TS, India.
 T. Venkat Narayana Rao,
 Professor, Department of C.S.E,
 Sreenidhi Institute of Science of Technology
 Yamnampet, Hyderabad, TS, India

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INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH VOLUME 8, ISSUE 10, OCTOBER 2019 ISSN 2277-8616

Figure -1: Representing sales in bar chart

We can also make changes by seeing the data of any

specific quarter or so. Below graph (Figure-2) shows data of
last 4 years where e-commerce sales grew by 100%.

Figure-3:Representation of Google Charts

B. ChartBlocks
Here the information can be brought from ―anywhere‖ with
the help of API’s. Some say that information can be brought
in few clicks but it is bound to be more composite than
other applications which have automatic module or
extension of particular data points. In Figure 4 we can see
the Gender breakdown of Social Networking users In form
of ChartBlocks

Figure-2:Representation of sales quarter wise

III. TOOLS OF DATA VISUALIZATION

Most important aspect of Data Visualization in E-commerce
is that how you present your data to customer. Add only
that information which customers will find interesting and
useful. Some of the data visualization tools are:

A. Google Charts
They are complimentary , easy and can be customized.
We can make scatter plots(as shown in Figure 3) Figure 4:Representation of ChartBlocks
,charts and also we can view it on desktop as well as
on mobile phones. C. Tableau
Users can observe and comprehend the data by using this
tool. Visualizations can be done via drag and drop and it
can be shared with click. It is simple to use and it can
connect to any database. Figure 5 shows us Tableau
representation.

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V. Comparison of data visualization tools:

There are many data visualization tools available.Each tool
is having its own advantage and disadvantage.The below
table(Table 2) shows the comparison of some data
visualization tools.

Figure-5: Representation of Tableau

D. Infogram
With plenty of alternatives, Infogram make data storytelling
simple. Figure 6 shows us representation of infogram with
VI. Choosing the right chart
content and design.
Different kinds of data call for different kinds of visual
representation. Example, use pie-chart for comparing
percentages, line-graph for analyzing trends, bar-graphs to
show distribution and so on. To choose the right chart, first,
consider what kind of graph or chart makes the most sense
for the data you have. Just like a creative agency would, we
should consider which kind of visualization technique will
help users to interpret the data[8].

VII. ADVANTAGES
A. Better Understanding of Business Data: Human eyes
can understand information more effortlessly through
visuals and metaphors when compared to text and
mathematical records. It helps customers to get insight
about products which may best suit them. It also help
Figure 6:Representation of infographics business owners to see links involving multi-dimensional
data set and give visualization tools suggestions to
IV. Uses of Data Visualization tools understand information with help of heat maps, fever chart
1) With the help of data visualization ,we can make and other graphical representations.
business decisions accordingly. It helps us understand our B. Easy Access to Data:
strength and can point out areas where we can work hard. With the help of visualization, organization can find data
whenever the situation demands and can do it more
2) Charts, graphs and tables help customer to know what is accurately than other companies. According to various
trending and how they must make use of their earnings. reports, business organizations which use visual data tool
are more liable to get suitable data than who depend on
Visual play vital role in digital marketing because users reports and dashboard. Users are able to discover
respond to and engage with images more than anything information themselves without depending on anyone else.
else. In fact, on social media, Tweets with images receive C. Quick detection of recent Trends:
150% more re tweets than Tweets without pictures and With the amount of data collected ,companies can gather
videos. It comes down to the fact that users respond to information about trends in the market, customer
imagery because pictures help them process and preferences and they can have an overview of market
remember information better[6][7]. trends with revenues and business opportunities. They can
access change in market trends more quickly and precisely.

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D. More precise understanding of customers: be epidemic such that no business or industry would tackle
Organizations can obtain in-depth information regarding data based upon historical trends and patterns. It will
customer behavior and their preferences, which gives them become essential to deploy new tools to innovate, resolve
opportunity to launch services to their customers. These problems and develop businesses.
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