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The document discusses the importance of strength and sincerity in communication, emphasizing that a credible sender enhances the message's impact. It outlines general principles for effective communication, including knowing your purpose and understanding your audience's background and needs. Tailoring the message to align with the audience's expectations is crucial for successful communication.

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bhupeshmakhija2
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2 views

61

The document discusses the importance of strength and sincerity in communication, emphasizing that a credible sender enhances the message's impact. It outlines general principles for effective communication, including knowing your purpose and understanding your audience's background and needs. Tailoring the message to align with the audience's expectations is crucial for successful communication.

Uploaded by

bhupeshmakhija2
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Strength: The strength of a message emanates from the credibility of the sender.

If
the sender himself believes in a message that he/she is about to transmit, there is
bound to be strength and conviction in whatever he/she tries to state.

Sincerity: A sincere approach is evident to the receiver. Sincerity is reflected in the


manner in which the sender communicates a message. If the sender is genuine it will
be reflected in the message. If there is any element of insincerity in the interaction
or on the part of the sender, the receiver would be able to sense it and the
transaction would not materialize.

General principles in Communication

A. Know your purpose


Why are you preparing this communication? What is your purpose – are you
analyzing? evaluating? assessing feasibility? describing? advocating? What outcome
are you looking for – to create awareness? to increase the level of information and
knowledge? to change attitudes? to stimulate action? The first two are general
educational purposes. The next two, however, go beyond education to include
communication for influencing. What message do you want your audience to take
away?

B. Know your audience


Identify who you are trying to reach with your message – your professors? your
peers? your employers? a diverse group with differing knowledge, perspectives and
interests? the general public? concerned citizens?

What is their background? Will they understand technical material or professional


jargon? What is their point of view? How large is your audience? What do they
expect from you? What are their information needs? What do they already know?
What do they want to get out of it? Their purpose may be quite different from yours.
Understanding their collective and individual needs and backgrounds – and adapting

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