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unit 1 m commerce

M-commerce, or mobile commerce, refers to the buying and selling of goods and services through mobile devices, facilitated by advancements in wireless technology like 3G. It encompasses various applications including mobile banking, online shopping, and SMS-based transactions, which have transformed traditional e-commerce models such as B2B, B2C, and C2C. The value chain of m-commerce involves network operators, service providers, content providers, commerce mediators, and financial organizations, all contributing to secure and efficient mobile transactions.

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Sivakumar Koppula
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9 views

unit 1 m commerce

M-commerce, or mobile commerce, refers to the buying and selling of goods and services through mobile devices, facilitated by advancements in wireless technology like 3G. It encompasses various applications including mobile banking, online shopping, and SMS-based transactions, which have transformed traditional e-commerce models such as B2B, B2C, and C2C. The value chain of m-commerce involves network operators, service providers, content providers, commerce mediators, and financial organizations, all contributing to secure and efficient mobile transactions.

Uploaded by

Sivakumar Koppula
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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DEFINATION AND SCOPE OF M COMMERCE

Scope of M-commerce

1. M-commerce quickly connects the mobile regardless of their geographical location and time.
2. Therefore, scope of M-commerce have increased with the huge huge developement deve of
wireless and a mobile technology.
3. With the implementation of rapid technologies like 3G, M-commerce initiated new vistas of
digital media applications.
4. 3G technology built with WiMax and UMTS standards deliver the mobile applications at higher
bandwidths. So, user watch TV programmes or download the movies while travelling.
5. M-commerve offers various applications that can be used for playing online games,
downloading MP3 audio, video and participating in live video conference which is common now
a days.
6. In addition to this, SMS-based messaging is widely accepted in day to day business transaction.
7. This messaging tool has become an efficient method for advertising, product-related
information such as launching the products, providing discounts on products and so on.
2. e-commerce business models

e-commerce business models can generally be categorized into the


following categories.

 Business - to - Business (B2B)


 Business - to - Consumer (B2C)
 Consumer - to - Consumer (C2C)
 Consumer - to - Business (C2B)
 Business - to - Government (B2G)
 Government - to - Business (G2B)
 Government - to - Citizen (G2C)

Business - to - Business
A website following the B2B business model sells its products to an
intermediate buyer who then sells the product to the final customer.

Business - to - Consumer
A website following the B2C business model sells its products directly to a
customer. A customer can view the products shown on the website.

Consumer - to - Consumer
A website following the C2C business model helps consumers to sell their
assets like residential property, cars, motorcycles, etc., or rent a room by
publishing their information on the website. Website may or may not charge
the consumer for its services

consumer - to - Business
In this model, a consumer approaches a website showing multiple business
organizations for a particular service. The consumer places an estimate of
amount he/she wants to spend for a particular service.

Business - to - Government
B2G model is a variant of B2B model. Such websites are used by
governments to trade and exchange information with various business
organizations. Such websites are accredited by the government and provide
a medium to businesses to submit application forms to the government.

3.m-commerce business models


What is m-commerce?

M-commerce (mobile commerce) is the buying and selling of goods and


services through wireless handheld devices such as smartphones and tablets.
M-commerce is a form of that enables users to access online shopping
platforms without the use of a desktop computer.
 Financial services. Mobile banking and brokerage transactions are done
from mobile devices.

 Telecommunications. Handheld devices are used to make service


changes and bill payments, and to do account reviews.

 Service and retail. Consumers place and pay for orders on-the-fly through
online stores.

 Information services. Financial, sports, traffic, weather and many other


news updates are accessed through mobile devices.

 Mobile shopping enables customers to buy a product using a mobile


device with an application such as or a web app. A subcategory of
mobile shopping is app commerce, which is a transaction that takes
place over a .

 Mobile banking is online banking designed for handheld technology. It


enables customers to access accounts and brokerage services, conduct
financial transactions, pay bills and make stock trades. This is typically
done through a secure, dedicated app provided by the banking
institution. Mobile banking services may use SMS or to send out alerts
and track account activities. For example, the WhatsApp chatbot lets
customers view their account balance, transfer funds, review loans and
conduct other transactions in real time through WhatsApp.

 Mobile payments are an alternative to traditional payment methods,


such as cash, check, credit and debit cards. They enable users to buy
products in person using a mobile device. Digital wallets, such as Apple
Pay, let customers buy products without swiping a card or paying with
cash. Mobile payment apps, such as PayPal. Mobile consumers also
use QR codes to pay for things on their mobile phones. With mobile
payments, users send money directly to the recipient's cell phone
number or bank account.
4.EXPLIN M-COMMERCE VALUE CHAIN

 M-Commerce, like E-Commerce influences a variety of players in the telecommunication and


financial sectors (apart from host of other sectors).

 Network Operators:

Network operators offer the transport facility for data to pass across from the end-user to the
destination and vice-versa

.Service Providers

Service providers typically involve in activities that develops new services on the common platforms
providing standardized functional interface to application developers, and utilizes the network
infrastructure

Content Providers

Content providers aggregate mobile device content from different sources. They also link up with
Commerce Mediators to handle the payment activities

Commerce Mediator

Any organization that provides payment solutions or services comes under this category. These
organizations act as mediators between content providers and financial industry.

Finance Organizations

Any commercial transaction on a media requires framework and infrastructure to complete it with
payment for the item transacted on

Security Fundamental

security services defined for M-Commerce are: ?


Confidentiality ? Integrity ?

Authentication of origin and recipient ?

Digital signing for authorization.

It currently specifies the use of the security layer protocol WTLS and a security element such as a
tamper resistant WIM.

5 major steps characterize any M-Commerce transaction ?

Initialization ?

Registration ?

Establishment of a secure session ?

Authentication ?

Authorization by the us

5.Expain Impact of mobility in e commerce


6.Explain Impact of m commerce

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