Teacher Evaluation Sheet

Name of Student: Thorat Akshada Dattatray

Enrolment No: 23651020421
Name of Program: Computer Technology Semester:-VI
Course Title:Enterprenureship Development Code: 22032
Title of the Micro Project: "Digital Marketing Agency Business Plan"
Course Outcomes Achieved:-

CO-a Identify your entrepreneurial traits.

CO-b Identify the business opportunities that suits you.
CO-c Use the support systems to zero down to your business idea.
CO-d Develop comprehensive business plans.
CO-e Prepare plans to manage the enterprise effectively.

Evaluation as per Suggested Rubric for Assessment of Micro-Project:

Sr. Average Good

Characteristic to be Poor Excellent
No. (Marks 6- (Marks 12 -
assessed (Marks 1-6) (Marks 16-20)
12) 16)
(A) Process and Product Assesssment (Convert above total marks out of 12 marks)
1 Relevance to the Course
Literature Survey /
2
Information Collection
Completion of the Target as
3
per project proposal
Analysis of data and
4
representation
5 Quality of Prototype / Model
6 Report Preparation
(B) Individual Presentation / Viva (Convert above total marks out of 8 marks)
8 Presentation
9 Viva
Micro – Project Evaluation Sheet:
Process Assessment Product Assessment
Part Project Part Individual Total
A – project Methodology B – Project Presentation / Marks 20
Name of Student Proposal (4 marks) Report / Working Viva (8 marks)
(4 marks) Model(4 marks)

Thorat Akshada Dattatray

Comments / Suggestions about team work / leadership / inter – personal communication (if any)

Any Other Comment

Name and designation of the faculty Member: Mr.R.R.Pawar Signature

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 MAHARASHTRA STATE BOARD OF TECHNICAL
EDUCATION

SNJB's Shri Hiralal Hastimal (Jain Brothers, Jalgaon)

Polytechnic, Chandwad

MICRO PROJECT
Academic year: 2024-25

TITLE OF PROJECT
"Digital Marketing Agency Business Plan"

Program:Computer Technology Program Code:CM

Course: EDE Course code: 22032

2
MAHARASHTRA STATE BOARD OF TECHNICAL EDUCATION

Sr.No. Name of Student Roll No Enrollment No Seat No

1. Thorat Akshada Dattatray 55 23651020421 417335

CERTIFICATE
This is to certify 1) Thorat Akshada Dattatray

of 6th Semester of Diploma in Computer Technology of Institute, Shri Hiralal Hastimal

(Jain Brothers,Jalgaon) Polytechnic,Chandwad (Code: 0079) has completed the Micro-
Project satisfactorily in Subject Enterpreneurship Development (22032) for the academic year
2024- 2025 as prescribed in the curriculum.

Place: CHANDWAD

Date: / / 2025

Subject Teacher Head of the Department Principal

(Mr. R. R. Pawar) (Mr. P. R. Sali) (Dr. V. A.
Wankhede)

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 INDEX

SR_NO. CONTENT PAGE NO.

Part A

1.0 Brief Introduction 5

2.0 Aim of Micro Project 5

3.0 Action Plan 5

4.0 Resources Required 6

Part B

1.0 Brief Description 7

2.0 Aim of Micro Project 7

3.0 Course Outcome Integrated 7

4.0 Actual Procedure Followed 7

5.0 Actual Resource Used 7

6.0 Outputs of the Micro-projects 17

7.0 Skill Developed 18

8.0 Applications of this Microproject 18

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 PART A-Plan

Title of micro-project: Digital Marketing Agency Business Plan.

1.0 Aim/Benefits of the Micro-Project-

The aim of this project is to establish a dynamic and results-driven digital marketing
agency that provides innovative and customized online marketing solutions to
businesses of all sizes. By leveraging modern tools, data-driven strategies, and
creative content, the agency will help clients increase their brand visibility, engage
their target audience, and drive sustainable business growth.

2.0 Course Outcomes Addressed-

CO-a Identify your entrepreneurial traits.

CO-b Identify the business opportunities that suits you.
CO-c Use the support systems to zero down to your business idea.
CO-d Develop comprehensive business plans.
CO-e Prepare plans to manage the enterprise effectively.

3.0 Proposed Methodology-

The proposed methodology for establishing the digital marketing agency involves a
strategic, phased approach to ensure effective setup, service delivery, and long-term
growth. Initially, comprehensive market research and competitor analysis will be
conducted to understand industry trends, client needs, and identify market gaps.

4.0 Action Plan-

Planned Start Planned Finish

Sr no. Details of activity
Date Date
1. Finalization of topic 11-01-2025 18-01-2025
2. Preparation of Abstract 29-01-2025 9-02-2025
3. Collection of data 12-02-2025 20-2-2025
4. Preparation of concept 06-03-2025 16-03-2025
5. Seminar / Presentation 18-03-2025 29-03-2025
6. Submission of Micro Project 02-04-2025 06-04-2025

Sr.No Name of Resource/Material Specification Quantity Remarks

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 1. Computer (Desktop/Laptop) i5, RAM 16GB 1 Available
2. Microsoft office word 2010 1 Available
3. Books - - -
4. Websites - - -
5. Softwares 1 Available
5.0 Resources Required:

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 PART B-Plan

Title of micro-project: Digital Marketing Agency Business Plan.

1.0 Brief Description:-

This business plan outlines the foundation and growth strategy for a digital marketing
agency that offers comprehensive online marketing solutions to businesses. The
agency aims to help clients improve their online presence, increase brand awareness,
and drive customer engagement through services such as SEO, social media
marketing, content creation, email marketing, and paid advertising. By combining
creative strategies with data-driven insights, the agency will deliver measurable results
and build long-term client relationships in a competitive digital landscape.

2.0 Aims/Benefits of Micro Project:-

The aim of this project is to establish a dynamic and results-driven digital marketing
agency that provides innovative and customized online marketing solutions to
businesses of all sizes. By leveraging modern tools, data-driven strategies, and
creative content, the agency will help clients increase their brand visibility, engage
their target audience, and drive sustainable business growth.

3.0 Course Outcomes Achieved:

CO-a Identify your entrepreneurial traits.

CO-b Identify the business opportunities that suits you.
CO-c Use the support systems to zero down to your business idea.
CO-d Develop comprehensive business plans.
CO-e Prepare plans to manage the enterprise effectively.

4.0 Actual Methodology/Procedure Followed:-

The digital marketing agency will operate using a structured and client-focused
methodology to ensure effective planning, execution, and delivery of services. The
process begins with client onboarding, which includes initial consultations to
understand the client’s business goals, target audience, industry, and current online
presence.

Sr.No Name of Specification Quantity Remarks

Resource/Material
1. Computer (Desktop/Laptop) i5,RAM 16GB 1 Available
2. Microsoft office word 2010 1 Available
3. Books - - -
4. Websites - - Available
5. Softwares
5.0 Actual Resources Used:

Introduction :
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Digital Marketing Agency Business Plan, In today's digital-driven world, businesses rely on
an effective online presence to thrive and succeed. This reliance has given rise to the pivotal
role of digital marketing agencies, which serve as strategic partners for companies seeking to
harness the power of the internet to reach their target audiences. This business plan outlines
the vision and strategy of [Your Agency Name], a dynamic and innovative digital marketing
agency poised to lead in this ever-evolving landscape. Our agency was founded on the
principle that digital marketing is not merely a service but a transformative force that can
shape the destiny of businesses, large and small. In this document, we provide a
comprehensive overview of our approach to digital marketing, the solutions we offer, and the
strategies we employ to help our clients achieve their marketing objectives. Through thorough
market research, strategic planning, and a team of skilled professionals, we are committed to
delivering results that exceed our clients' expectations. This business plan will shed light on
our core values, the markets we intend to serve, and the methods by which we intend to
achieve sustainable growth and profitability. As we embark on this journey, we invite you to
explore our business plan, discover the potential of digital marketing, and consider how [Your
Agency Name] can be your partner in realizing your brand's online potential.

Process:
1. Client Onboarding
o Initial meeting to understand business goals, target audience, industry, and
expectations
o Completion of a client questionnaire to gather detailed insights

2. Digital Audit & Analysis

o Review of the client’s current digital presence (website, social media, SEO,
ads, etc.)
o Competitor and market analysis to identify opportunities and threats

3. Strategy Development
o Creation of a customized digital marketing strategy based on audit findings
o Selection of appropriate marketing channels (SEO, PPC, SMM, email, etc.)
o Setting clear KPIs and timelines

4. Campaign Planning & Setup

o Content calendar creation and approval
o Setup or optimization of digital platforms (website, social media, ad accounts)
o Development of ad creatives, content, landing pages, and email templates

5. Execution & Implementation

o Launch of marketing campaigns across selected channels
o Daily or weekly monitoring and management by assigned specialists

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 6. Performance Tracking & Analytics
o Use of tools like Google Analytics, Facebook Insights, SEMrush, etc.
o Monitoring of traffic, engagement, leads, conversions, and ROI

7. Reporting & Optimization

o Weekly or monthly performance reports shared with clients
o Regular strategy review meetings to assess progress and adjust campaigns
o A/B testing and ongoing optimization to improve performance

8. Client Support & Continuous Improvement

o Ongoing communication and support via calls, emails, or meetings
o Continuous learning and adaptation to trends, algorithm changes, and client
feedback

Expectations:-
Financing Needed Forecast Given the management team's long-standing success in the
industry, Aroma Marketing Solutions will be looking to secure an SBA loan in the amount of
25,00,000 to finance the acquisition of initial start-up technology costs as well as cover initial
cash flow needs us Aroma Marketing Solutions ramps up customer acquisition and operates
at a loss in Year 1. Given industry growth and the new technology platform Aroma Marketing
Solutions will develop, the projected next five years will see strong growth from Direct
Market Access (DMA) as they service new and existing clients while capturing additional
wallet share with existing new services as Aroma Marke ting Solutions grows to become a
one-stop-shop for all types of digital marketing. Across the company, Aroma Marketing
Solutions is projecting to ramp up meaningfully after securing their debt capital and hiring
several resources to achieve 2022 revenue of 27,20,000, which will grow to 250,00,000 by
2026

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10
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Growth Strategy :-
Within the first five years of operations, Aroma Marketing Solutions will look to drive
revenue growth by not only acquiring new customers but also expanding their wallet share
with existing customers. By reducing the churn rate and upselling customers on additional
services, they will enhance the client LTV. In addition to organic client growth, Aroma
Marketing Solutions will also be launching new service offerings, standalone product
offerings, and will establish several partnerships for referral revenue. The main inorganic
growth avenue forecast dashboard. This will become an integral selling point in Aroma
Marketing Solutions service is with the development of a proprietary reporting and marketing
packages as a way to visualize audits, changes, and provide instant access/feedback to the
user. Aroma Marketing Solutions anticipates eventually launching this technology as a
standalone product that will further its growth far in excess of the financial projections in this
business plan.

Overall Market :-
Over the past five years, the Digital Advertising Agencies industry has benefited from the
rapid shift from traditional print advertising to digital advertisements. In particular, strong
demand for digital advertising services from the retail, financial services, automotive, and
telecommunication sectors have bolstered industry revenue. As more consumers generate
website traffic through the use of smartphones and tablets, many businesses have purchased
digital advertising services to build brand awareness across multiple screens and platforms.
Additionally, as more product manufacturers are directly selling their products online, many
retailers are demanding industry activities such as search engine visibility services to help
them compete. Over the five years to 2027, industry revenue is anticipated to grow at an
annualized rate of 17.2%, including a 5.6% jump in 2019 to reach 230 million. Over the five
years to 2022 total industry operators are expected to increase at an annualized rate of 16.2%
to 4,471. Many businesses have demanded industry services to spread advertisements in
digital formats. namely online for streamed video content. Furthermore, some industry clients
have moved away from business models that require research and tangible results prior to the
launch of an advertisement, in favour of a testing environment that has evaluated the
commercial viability of new ideas.

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Retail and telecommunications
In 2025, retail and telecommunications are expected to account for 29.9% and 20.5% of
industry revenue, respectively.

Retail has comprised the largest share of digital advertising spending over the past five years,
which can be partly attributed to many consumers making their retail purchasing decisions
online. According to eMarketer, while retailers have demanded direct response
advertisements over the past five years, many retailers will move toward brand advertising,
such as advertisements via video, social display, and hybrid formats. Comparatively,
telecommunication-related advertising has steadily declined over the past five years. due to
data privacy laws that have constrained the ability for advertisers to implement digital
advertisements using user data from consumers' mobile phones. Furthermore, consolidation
among telecommunication providers has limited their demand for advertising services.

In 2025, consumer packaged goods and consumer products are expected to generate
18.8% of industry revenue.

Over the past five years, this product segment has exhibited growth. For bigger brand
products within this segment, demand for digital advertising services has increased in line
with peak seasons, such as Christmas and the back-to-school period. Comparatively, retailers
of lower-priced products within this market segment typically purchase display advertising
campaigns to build brand awareness and encourage a strong customer base that makes repeat
purchases.

Travel and media

Travel and media comprise an estimated 17.8% and 16.3% of industry revenue in 2023,
respectively. In the past five years, the travel and media sectors have increased their demand
for digital advertising services. Over the next five years, the travel sector will demand digital
advertising services that integrate well with consumers that access travel websites from their
mobile device. Comparatively. media, which includes social media sites, have increasingly
used digital advertising services to generate website traffic and monetize their websites.

Computing products and consumer electronics

In 2022, computing products and consumer electronics account for an estimated 18.0%
of industry revenue.

Over the next five years, this product segment is expected to account for a larger share of
industry revenue. As consumer electronics are expected to exhibit high growth over the next
five years, many electronic companies that manufacture devices, such as digital and video
cameras, telephones, and TVs, among other products, will increase their demand for digital
advertising services.

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Competition
Competitive Landscape

The digital marketing agency landscape is filled with thousands of small companies that have
fewer than ten employees with only a handful of organizations that have reached scale to have
more than 50 employees. Additionally, the market is rapidly becoming more reliant on
various technology and software providers, who themselves are now some of the biggest
competitors in the market. Detailed below are several of the large digital agencies as well as
large service providers in the market.

Aroma Marketing Solutions Advantages

While the market is highly competitive, Aroma Marketing Solutions sets itself apart by
leveraging proprietary technology and world-class third-party software. Additionally. Aroma
Marketing Solutions will only initially work with clients who operate within specific niches
in the e-commerce space and this will allow Aroma Marketing Solutions to develop a sector
expertise and reputation for excellence that will drive organic growth.

Some of the key advantages that Aroma Marketing Solutions will have when going head-to-
head with competitors includes the following:

 Targeted user segments to conduct market research that is the exact audience of the
client.

 Relationships with Bl data firms that help find the sweet spot in terms of pricing,
sales, etc. These kinds of licenses cost nearly 6-figures but Aroma Marketing
Solutions has a sweetheart deal.

 CusSourabh reporting dashboard that brings in paid, organic and outbound sales
touchpoints.  CasSourabh dashboard for A/B split testing, which allows agency and
customers to take analysis and turn into immediately actionable copy tests.

 Direct integration with eCommerce platforms (WooCommerce, Shopify. Wix) or

off-the-shelf CMS platfor

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Milestones & Metrics
Key Metrics

As with many B2B businesses, Aroma Marketing Solutions will be tracking several
key customer acquisition and customer retention metrics that will drive overall
profitability and allow for more reliable hiring need forecasting.

The metrics Aroma Marketing Solutions will be tracking include:

 Revenue by Service Line

 EBITDA

 Contribution Margin by Service Line

 Cost Per Acquisition ("CPA")

 Churn Rate by Service Line  Revenue Per Employee  MRR and ARR

Hiring Strategy
In addition to Aroma Marketing Solution's leadership team, there will be a strong
hiring strategy to handle all the new clients as the business grows over the five-year
projection period. With a mix of full-time hires and contractors, the Company will
look to scale hiring to meet client demand but not be overstaffed so that people are not
fully utilized.

The following roles will be areas Aroma Marketing Solutions will hire to handle client
services.

 E-Commerce Product Engineer

o Acts as primary technical architect and engineer for all development, testing,
and product development.

 Analyst/Technician

o Full-stack in-house marketer that is expert in all services the firm employs.
Has extensive background and experience in search engine optimization,
conversion rate optimization, paid search marketing, outbound email, and site
analytics.

 Paid Media Specialist

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 o Initially outsourced, this role handles all of the Google/ Microsoft/
LinkedIn / etc. ad Project Manager marketing leads to deliver on contract
scope and goals. Managers the timelines and execution of all projects to ensure
their success.

 Account Manager
o In-house sales lead that possesses the ability to sell-in and move prospects through
the buyer's journey. Based on our target markets, this role has experience and
knowledge specifically to help those business types grow.

 Outsource Junior Roles

o Copywriting o Design
o Paid Marketing
o CRO Analyst

Aroma Marketing Solutions anticipates growing from 13 resources in Year to more than 45
by Year 5. As outlined in the chart below, this growth will result in Year 5 personnel
expenses exceeding 22,00,000, up from 22,00,000 in Year 1. Revenue per employee will
increase from 21,75,000 in Year 1 to 210,00,000 in Year 5.

Financial Plan
Forecast

Key Assumptions

Aroma Marketing Solutions developed the following financials utilizing their extensive
industry knowledge and relevant historic financial performance. At launch, Aroma Marketing
Solutions will operate across four main service categories on digital marketing services for
clients. The main categories are outlined below as well as their revenue assumptions used in
the financial projections.

 Paid Advertising
o Includes full-service PPC marketing efforts, including search engine advertising,
paid shopping ads, display ads, paid social media ads, retargeting, and more.
o Customers pay the agency a fee of 15% of the client's advertising budget, which was
assumed to be an average of 220,000 per month.
o Churn rate is slightly higher than SEO at 7.5%

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 Conversion Rate Optimization
o eCommerce CRO services will run thousands of AB tests across a variety of
eCommerce platforms with the goal of driving sales. Through targeted user research, a
team of UX analysts, and psychological experts, Aroma Marketing Solutions will
grow not only transactions but average order and customer lifetime value for clients.

o Customers will pay a monthly recurring charge that is tiered based on the number of
tests and campaigns run per month but will average out to 22,00,000.

o Churn rate is high at 20% due to the nature of the service line.

 Copywriting & Design Services

o Industry-focused content writers and designers who excel in translating the voice
and tone of a client's business into conversion-driving copy or rich and engaging
designs.

o This is an ancillary service within Aroma Marketing Solutions paid and optimization
offerings but can be expanded to help clients develop all onsite and paid messaging.

o Customers will be charged per hour for design and writing services at an average
rate of 1000 per hour.

The financial projections assume an SBA loan for 220,00,000 at 8% over 10 years and those
funds will be sufficient to cover all growth and hiring projections outlined in the business
plan.

6.0 Outputs of the Micro-projects

In this project we have created a Business Plan for Digital Marketing Agency. It includes
business and marketing goals, strategies you'll use to meet those goals, timelines, digital
channels, and more. It helped us to determine the most effective digital marketing strategies
for our business and then put those strategies into action.

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7.0 Skill Developed :-

1. Develop relational database by applying principal of database design.

2. Demonstrate working as a leader team member.
3. Communication really go hand in glove with leadership.
4. How to create a project schedule.
5. How to manage time.
6. Decision making skill.
7. Problem solving.
8. Planning and strategy skill.

8.0 Applications of this Project :-

1) Advertising medium.
2) Direct-response medium.
3) Platform for sales transactions.
4) Lead-generation method.
5) Customer service mechanism.
6) Relationship-building medium.
7) Distribution channel.

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