C1 Sime Darby Logo

Sime Darby
Logo Guidelines
The Sime Darby logo is the key visual device used to communicate our Brand Positioning. It is a unique expression of our brand identity.

The Sime Darby logo consists of our logotype and shield. The shield is designed to generate a three-dimensional look to symbolise
our whole-hearted approach to achieving our Brand Positioning of Developing Sustainable Futures. Our zeal and energy towards
attaining our goal is further reflected in the use of a warm orange glow on our shield. The logotype chosen is bold yet clean and
friendly to represent our integrity and dynamism.

When you place all these elements together, the Sime Darby logo simply and clearly demonstrates our ambition for a brighter,
sustainable tomorrow.

01. Logotype

02. Shield
01 02
03. Logo

03

Please note:
The relationship between the logotype and the shield is fixed.
These should never be altered in any way.

The Sime Darby corporate logo may only appear with Division
Brands, Satellite Brands and selected event logos.

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C2 Sime Darby Brand Name
Sime Darby
Logo Guidelines

The Sime Darby name is spelt out in two words. Please ensure that the
‘S’ and ‘D’ are always set in capital letters. Do not join the brand name.

Correct Usage Chinese

Preferred version: Simplified version used in Malaysia and China:

Sime Darby
Alternative version: Traditional version used in Hong Kong:

SIME DARBY
Incorrect Usage
Do not join the name:

SimeDarby
SIMEDARBY
simedarby

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C3 Sime Darby Logo Versions
Sime Darby
Logo Guidelines

The following approved versions of the Sime Darby logo have been created to deliver maximum
visibility across a variety of applications. The logo version to be used will be ultimately determined
by printing capabilities as well as background colours, textures, patterns and materials.

White Background Black Background

3D Full Colour
The shield is in yellow (35M 100Y), red The width of the
(100M 100Y) and dark red (100M 100Y 20K). white border is half
Whenever possible, this 3D full colour of the inner frame.
version should be used for all This white border is
communications materials.
necessary to outline
the logo on black /
dark backgrounds.
3D Half Tone
This version should be used on
applications that are restricted to
the use of only a single colour, such as
newsprint, when full colour is not used.

3D Line Art
This logo version should only be used on
very basic single colour applications such
as fax cover sheets or screen printing onto
industrial materials such as leather plastic,
ceramic, metal, etc. This 3D Line Art logo
can be featured either in black (100K) or
red (100M 100Y or Pantone 032).

2D Line Art
The shield is in black (100K) or red
(100M, 100Y or Pantone 032), with name
and thin border in white.
This logo should be used when there is
a need to emboss, embroider or
hot-stamp on applications. Please note
that the only colours allowed for
hot-stamping the logo are
red, black and white .

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C3 Sime Darby Logo Versions
Sime Darby
Logo Guidelines
Miscellaneous Logos

2D Line Art (Hollowed-out)

The shield is in white,
with hollowed-out name and border.
This means that the name and the
border will take on the colour of the
background on which it falls.

There may be instances where the Sime Darby logo is required to be embossed or embroidered onto applications where
(black or red) colour application is not possible. In such cases, the 2D Line Art illustrated above is recommended for use.
Please note that in this version, the Sime Darby name and the thin border inside the shield are hollowed-out. This will
enable the name and the border to take on the background colour / design of the application. This version should be used
only when the materials / situation do not allow for any other approved logo version to be used.

Division Brand with Tagline

against Dark Background
The Division Brand and corporate
tagline should be in white against a
black / dark background.

Division Brand with Tagline

in Single Colour
When the red 3D Half Tone and 3D Line Art
logo versions are used, the Division Brand
and tagline recommended is red. However,
in cases such as BMW, the Division Brand
and Tagline could be in black.

2D Line Art Division Brand Logo

When this logo is used, the
Division Brand descriptor and/or
tagline can only be featured in red,
black or white against all coloured
backgrounds.

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C3 Sime Darby Logo Versions
Sime Darby
Logo Guidelines
Division Brand Descriptors
The Division Brands of Sime Darby are identified with the following descriptors
in the various languages below. Please note that for Chinese versions, the simplified
version is recommended. However, in certain instances, traditional Chinese is allowed,
such as in Hong Kong, where this style is commonly used.

English Bahasa Malaysia Chinese Chinese

(Simplified) (Traditional)

Plantation Perladangan
Property Harta Tanah
Industrial Perindustrian
Motors Automotif
Energy & Utilities Tenaga & Utiliti
Healthcare Kesihatan

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C3 Division Brand Logos
Sime Darby
Logo Guidelines The Division Brands of Sime Darby are placed either below or next to the Sime Darby
corporate logo as illustrated below. There are two versions: horizontal and vertical.
Please use the version most suitable for your creative application.

Vertical Format
The Division Brand name is placed below the
Sime Darby corporate logo. It is vertically
aligned, with a gap between the logo and
the Division Brand descriptor, with spacing
equivalent to the letter “e” taken from
the Sime Darby name in the Please note:
corporate logo, as shown. Entities apart from division brand cannot
use the same lock-up treatment of one ‘e’
for spacing and must use a spacing of four ‘e’s
as indicated in the box. Etc : Business School

Horizontal Format
In this version, the Division Brand name is
placed beside the Sime Darby corporate logo.
It is horizontally aligned, with a gap between
the logo and the Division Brand descriptor,
with spacing equivalent to the letter “e”
taken from the Sime Darby name in the
corporate logo, as shown.

For both versions,

please use the following:
Casing : Sentence Case
Typeface : Sime Darby / Hei (Chinese)
Colour : 100% Black

Please note:
The relationship between the corporate
logo and the Division Brand is fixed and
should not be altered in any way. Please do
not recreate new logos. Use the versions
provided in the CD attached.

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C3 Sime Darby Logo Versions
Sime Darby
Logo Guidelines
Division Brand Descriptor Examples (Vertical)
The following designs illustrate the recommended vertical logo versions in the following languages.

3D Full Colour 3D Half Tone 3D Line Art 2D Line Art

English

Bahasa Malaysia

Chinese (Simplified)

Chinese (Traditional)

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C3 Sime Darby Logo Versions
Sime Darby
Logo Guidelines
Division Brand Descriptor Examples (Horizontal)
The following designs illustrate the horizontal logo versions in the following languages.

3D Full Colour 3D Half Tone 3D Line Art 2D Line Art

English

Bahasa Malaysia

Chinese (Simplified)

Chinese (Traditional)

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C3 Corporate Tagline
Sime Darby
Logo Guidelines The Sime Darby corporate tagline is expressed in the languages below.

English

Developing Sustainable Futures

Bahasa Malaysia

Membina Masa Depan Yang Mampan

Chinese (Simplified)

Chinese (Traditional)

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C3 Sime Darby Logo Versions
Sime Darby
Logo Guidelines
Corporate Brand Logo with Corporate Tagline
In most cases, the corporate tagline Developing Sustainable Futures appears together with the Sime
Darby logo. This is often done to strengthen our positioning as a company that strives to maintain
sustainable economic, environmental and social development. There are two versions: horizontal
and vertical. Please use the version most suitable for your creative application.

For all three versions, Vertical Format Horizontal Format Division Brand
please use the following: For this version, the tagline is placed In this version, the tagline is placed For Division Brands, the tagline must
Casing : Sentence Case below the Sime Darby corporate logo. beside the Sime Darby corporate always appear on the right of the Sime
Typeface : Briem Script It is vertically aligned, with a gap logo. It is horizontally aligned, with Darby logo, while the Division Brand
Colour : Pantone 483 between the logo and the tagline, a gap between the logo and the descriptor should be placed below the
(which is one of the colours with spacing equivalent to the letter tagline, with spacing equivalent to corporate logo, as shown above.
in the secondary palette) “e” taken from the Sime Darby name the letter “e” taken from the Sime
If the tagline falls against a dark / black in the corporate logo, as shown above. Darby name in the corporate logo,
background, use white as the font colour. as shown above.
In Half-Tone and Line Art materials,
please use black as the font colour.

Please note:
The relationship between the
corporate logo and the tagline is fixed
and should not be altered in any way.
Please do not recreate new logos.
Use the versions provided in the CD
attached.

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C3 Sime Darby Logo Versions
Sime Darby
Logo Guidelines
Corporate Brand Logo with Corporate Tagline (Vertical)
The following designs illustrate the recommended vertical versions for corporate logo with tagline.

3D Full Colour 3D Half Tone 3D Line Art 2D Line Art

English

Bahasa Malaysia

Chinese (Simplified)

Chinese (Traditional)

開拓長久 開拓長久 開拓長久 開拓長久

和穩定的未來 和穩定的未來 和穩定的未來 和穩定的未來

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C3 Sime Darby Logo Versions
Sime Darby
Logo Guidelines
Corporate Brand Logo with Corporate Tagline (Horizontal)
The following designs illustrate the recommended horizontal versions for corporate logo with tagline.

3D Full Colour 3D Half Tone 3D Line Art 2D Line Art

English

Bahasa Malaysia

開拓長久 開拓長久 開拓長久 開拓長久

Chinese (Simplified)
和穩定的未來 和穩定的未來 和穩定的未來 和穩定的未來

開拓長久 開拓長久 開拓長久 開拓長久

Chinese (Traditional)
和穩定的未來 和穩定的未來 和穩定的未來 和穩定的未來

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C3 Sime Darby Logo Versions
Sime Darby
Logo Guidelines
Division Brand Logo with Corporate Tagline
The following designs illustrate the recommended versions of Division Brand logo with tagline.
Please note that the tagline always appears in horizontal format for Division Brands.

3D Full Colour 3D Half Tone 3D Line Art 2D Line Art

English

Bahasa Malaysia

開拓長久 開拓長久 開拓長久 開拓長久

Chinese (Simplified)
和穩定的未來 和穩定的未來 和穩定的未來 和穩定的未來

開拓長久 開拓長久 開拓長久 開拓長久

Chinese (Traditional)
和穩定的未來 和穩定的未來 和穩定的未來 和穩定的未來

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C4 Sime Darby Relationship Descriptors
Sime Darby
Logo Guidelines
Text Version and Logo Version
Relationship descriptors may appear as text version or logo version. For the correct version to use, please check section B 3.

Sime Darby Corporate Brand Sime Darby Division Brand

Ownership Text Version Logo Version Text Version Logo Version

Syarikat Milikan Penuh Sime Darby Syarikat Milikan Penuh Syarikat Milikan Penuh Sime Darby (Jenama Bahagian) Syarikat Milikan Penuh (Jenama Bahagian)

Subsidiari Kumpulan Sime Darby Subsidiari Kumpulan Subsidiari Sime Darby (Jenama Bahagian) Subsidiari (Jenama Bahagian)

An entity jointly controlled by Sime Darby Group & An entity jointly controlled by Sime Darby (Division Brand) &

Sebuah entiti di bawah naungan bersama Kumpulan Sime Darby dan Sebuah entiti di bawah naungan bersama Sime Darby (Bahagian Jenama) dan

Syarikat bersekutu Kumpulan Sime Darby Syarikat bersekutu Kumpulan Syarikat bersekutu Sime Darby (Jenama Bahagian) Syarikat bersekutu (Jenama Bahagian)

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C5 Clear Zone & Minimum Size
Sime Darby
Logo Guidelines
To maintain its integrity, the Sime Darby logo must be kept clear of other elements.
This clear zone ensures optimal visibility for the logo.

The clear zone should not be To ensure visibility, readability and

less than the size of the letter accessibility, the Sime Darby logo
‘e’ taken from the Sime Darby must never be smaller than 8.5mm
name, as shown here. as indicated below:

8.5mm

However, for relationship descriptors

the minimum size should be no smaller
than 4.25mm as indicated below:

4.25mm

Font Size:
Balance Light - 3.5pt

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C5 Clear Zone & Minimum Size
Sime Darby
Logo Guidelines
Lock-up Device with Horizontal Logo
The images below illustrate how the horizontal corporate logo lock-up should be done. The partner logo should be
centred within a black outline box, which is 2.5X bigger in width than two letter “e’s” taken from the Sime Darby
name. Please observe the clear zone and minimum size rule as defined at the beginning of this section. In addition,
for logo lock-ups with relationship descriptors, an additional clear space equivalent to the size of two “e’s” taken
from the Sime Darby name must be factored in below the descriptor.

Zoomed-in logo at 400%

1X

1X 1X 1X 0.5X

The clear zone should not be less than the size of the
Sime Darby corporate logo shield, as shown here.

The relationship descriptor should always be

within the logo lock-up margins and flush right.
Relationship Descriptor
The line should sit beneath the logo lock-up,
within the clean zone, as illustrated.

Examples
Please note:
For cases similar to the ones depicted here,
the background colour should bleed
A Sime Darby Plantation Company A subsidiary of the Sime Darby Group
to the borders as illustrated.

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C5 Clear Zone & Minimum Size
Sime Darby
Logo Guidelines
Lock-up Device with Vertical Logo
The images below illustrate how the vertical logo lock-up should be done. The logo partner should be centred within
a black outline box, which has a height of no more than 1.5X of the Sime Darby logo. Please observe the clear zone
and minimum size rule as defined at the beginning of this section. In addition, for logo lock-ups with relationship
descriptors, an additional clear space equivalent to the size of two “e’s” taken from the Sime Darby name must be
factored in below the descriptor.

Zoomed-in logo at 400% The clear zone should not be less than the size of two letter
“e’s” taken from the Sime Darby name, as shown here.

1X

1X
X
Y
Z

A Sime Darby Company

1X

0.5X
Relationship Descriptor

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C6 Event Sponsorship
Sime Darby
Logo Guidelines
Corporate Logo with Event Logo
There will be instances in which Sime Darby would be sponsoring certain events.
In such cases,the following design applies. Please note the clear zone required
between the corporate logo and the event logo, as indicated below.

Horizontal Version

Vertical Version

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C7 Colour Background
Sime Darby
Logo Guidelines
The Sime Darby logo may be reproduced in the following ways on coloured backgrounds.
It is important to note that a white border is incorporated around the logo in dark colour
backgrounds. This border is not neccessary in light colour backgrounds.

To avoid errors, please use the master artwork provided in the accompanying CD.

Light Colour Background

The Sime Darby logo may appear in full
colour or single colour against light colour
backgrounds, but care must be taken to
avoid background colours that clash or
contrast badly with the logo.

Dark Colour Background

The Sime Darby logo may appear in full
colour or single colour against dark
colour backgrounds, but care must be
taken to avoid background colours that
clash or contrast badly with the logo.

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C8 Textured Background
Sime Darby
Logo Guidelines
There will be instances when the logo has to be placed on a textured background.
To ensure that the logo is prominently displayed, it is important that these
backgrounds be considered carefully. Here are some examples of what not to do.

Acceptable Usage of the Logo

on a Textured Background
The Sime Darby logo must always appear
clearly and legibly on a simple and
uncluttered area of the textured
background. Here are some examples of
acceptable textured backgrounds for
different versions of the Sime Darby logo.

Unacceptable Usage of the Logo

on a Textured Background
Avoid textured backgrounds that may
overwhelm the Sime Darby logo. The logo
should never be placed on backgrounds that
may compromise the legibility of the logo.

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C9 Incorrect Usage of Logo
Sime Darby
Logo Guidelines
The Sime Darby logo is the most visible element of the brand.
Its integrity must be maintained at all times. The logo should never
be altered in any way. Here are some examples of what not to do.

Do not recreate the gradient. Do not add a shadow. Do not skew or rotate. Do not use shape of shield
Please note:
indiscriminately.

DOs
• Use the Sime Darby logo as
one complete graphic.
• Use only artwork from the attached CD.
• Observe the clear zone around the logo.
• Check the integrity of the shield.

DON’Ts
• The Sime Darby logo should not be
modified in any way.

Do not distort the proportion. Do not use keyline. Do not change the colour.

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