Learning Module 2_Demand and Supply Analysis Consumer Demand
Learning Module 2_Demand and Supply Analysis Consumer Demand
Monopoly markets and other situations in which companies have pricing power can
be inefficient because producers constrain output to cause an increase in prices.
Therefore, less of the good will be consumed, and it will be sold at a higher price,
which is generally inefficient for the overall market. As a result, many countries have
introduced competition law to regulate the degree of competition in many industries.
Market power in the real world is not always as clear as it is in textbook exam-
ples. Governments and regulators often have the difficult task of measuring market
power and establishing whether a firm has a dominant position that may resemble a
monopoly. A few historical examples of this are as follows:
1. In the 1990s, US regulators prosecuted agricultural corporation Archer
Daniels Midland for conspiring with Japanese competitors to fix the price of
lysine, an amino acid used as an animal feed additive. The antitrust action
resulted in a settlement that involved more than US$100 million in fines
paid by the cartel members.
2. In the 1970s, US antitrust authorities broke up the local telephone monop-
oly, leaving AT&T the long-distance business (and opening that business
to competitors), and required AT&T to divest itself of the local telephone
companies it owned. This antitrust decision brought competition, innova-
tion, and lower prices to the US telephone market.
3. European regulators (specifically, the European Commission) have affected
the mergers and monopoly positions of European corporations (as in the
case of the companies Roche, Rhone-Poulenc, and BASF, which were at the
center of a vitamin price-fixing case) as well as non-European companies
(such as Intel) that do business in Europe. Moreover, the merger between
the US company General Electric and the European company Honeywell
was denied by the European Commission on grounds of excessive market
concentration.
Quantifying excessive market concentration is difficult. Sometimes, regulators
need to measure whether something that has not yet occurred might generate exces-
sive market power. For example, a merger between two companies might allow the
combined company to be a monopolist or quasi-monopolist in a certain market.
A financial analyst hearing news about a possible merger should always consider
the impact of competition law (sometimes called antitrust law)—that is, whether a
proposed merger may be blocked by regulators in the interest of preserving a com-
petitive market.
Econometric Approaches
How should one measure market power? The theoretical answer is to estimate the
elasticity of demand and supply in a market. If demand is very elastic, the market
must be very close to perfect competition. If demand is rigid (inelastic), companies
may have market power.
From the econometric point of view, this estimation requires some attention.
The problem is that observed price and quantity are the equilibrium values of price
and quantity and do not represent the value of either supply or demand. Technically,
this is called the problem of endogeneity, in the sense that the equilibrium price and
quantity are jointly determined by the interaction of demand and supply. Therefore,
to have an appropriate estimation of demand and supply, we need to use a model with
two equations: an equation of demanded quantity (as a function of price, income of
the buyers, and other variables) and an equation of supplied quantity (as a function
of price, production costs, and other variables). The estimated parameters will then
allow us to compute elasticity.
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42 Learning Module 1 The Firm and Market Structures
Simpler Measures
Trying to avoid these drawbacks, analysts often use simpler measures to estimate
elasticity. The simplest measure is the concentration ratio, which is the sum of the
market shares of the largest N firms. To compute this ratio, one would, for example,
add the sales values of the largest 10 firms and divide this figure by total market sales.
This number is always between 0 (perfect competition) and 100 percent (monopoly).
The main advantage of the concentration ratio is that it is simple to compute, as
shown previously. The disadvantage is that it does not directly quantify market power.
In other words, is a high concentration ratio a clear signal of monopoly power? A
company may be the only incumbent in a market, but if the barriers to entry are low,
the simple presence of a potential entrant may be sufficient to convince the incumbent
to behave like a firm in perfect competition. For example, a sugar wholesaler may be
the only one in a country, but the knowledge that other large wholesalers in the food
industry might easily add imported sugar to their range of products should convince
the sugar wholesaler to price its product as if it were in perfect competition.
Another disadvantage of the concentration ratio is that it tends to be unaffected
by mergers among the top market incumbents. For example, if the largest and
second-largest incumbents merge, the pricing power of the combined entity is likely
to be larger than that of the two preexisting companies. But the concentration ratio
may not change much.
Suppose there are eight producers of a certain good in a market. The largest
producer has 35 percent of the market, the second largest has 25 percent, the
third has 20 percent, the fourth has 10 percent, and the remaining four have 2.5
percent each. If we computed the concentration ratio of the top three producers,
it would be 35 + 25 + 20 = 80 percent, while the concentration ratio of the top
four producers would be 35 + 25 + 20 + 10 = 90 percent.
If the two largest companies merged, the new concentration ratio for the
top three producers would be 60 (the sum of the market shares of the merged
companies) + 20 + 10 = 90 percent, and the concentration ratio for the four top
producers would be 92.5 percent. Therefore, this merger affects the concentra-
tion ratio very mildly, even though it creates a substantial entity that controls
60 percent of the market.
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Determining Market Structure 43
For example, the effect of consolidation in the US retail gasoline market has
resulted in increasing degrees of concentration. In 1992, the top four companies
in the US retail gasoline market shared 33 percent of the market. By 2001, the top
four companies controlled 78 percent of the market (Exxon Mobil 24 percent,
Shell 20 percent, BP/Amoco/Arco 18 percent, and Chevron/Texaco 16 percent).
EXAMPLE 4
QUESTION SET
ABC 300
Brown 250
Coral 200
Delta 150
Erie 100
All others 50
B. 86%.
C. 95%.
Solution:
B is correct. The top four companies in the industry account for 86 percent
of industry sales: (300 + 250 + 200 + 150)/(300 + 250 + 200 + 150 + 100 +
50) = 900/1050 = 86%.
Zeta 35
Yusef 25
Xenon 20
Waters 10
Vlastos 10
PRACTICE PROBLEMS
1. The short-term shutdown point of production for a firm operating under perfect
competition will most likely occur when:
A. price is equal to average total cost.
2. Under conditions of perfect competition, a company will break even when mar-
ket price is equal to the minimum point of the:
A. average total cost curve.
3. A company will shut down production in the short run if total revenue is less
than total:
A. fixed costs.
B. variable costs.
C. opportunity costs.
4. A company has total variable costs of $4 million and fixed costs of $3 million.
Based on this information, the company will stay in the market in the long term if
total revenue is at least:
A. $3.0 million.
B. $4.5 million.
C. $7.0 million.
5. When total revenue is greater than total variable costs but less than total costs, in
the short term, a firm will most likely:
A. exit the market.
6. Under conditions of perfect competition, in the long run, firms will most likely
earn:
A. normal profits.
7. A firm that increases its quantity produced without any change in per-unit cost is
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46 Learning Module 1 The Firm and Market Structures
experiencing:
A. economies of scale.
B. diseconomies of scale.
C. it is operating beyond the minimum point on the long-run average total cost
curve.
C. decrease its level of production to the minimum point on the long-run aver-
age total cost curve.
11. Companies most likely have a well-defined supply function when the market
structure is:
A. oligopoly.
B. perfect competition.
C. monopolistic competition.
12. Aquarius, Inc. is the dominant company and the price leader in its market. One
of the other companies in the market attempts to gain market share by undercut-
ting the price set by Aquarius. The market share of Aquarius will most likely:
A. increase.
B. decrease.
13. Over time, the market share of the dominant company in an oligopolistic market
will most likely:
A. increase.
B. decrease.
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Practice Problems 47
SOLUTIONS
1. C is correct. The firm should shut down production when marginal revenue is
less than or equal to average variable cost.
2. A is correct. A company is said to break even if its total revenue is equal to its
total cost. Under conditions of perfect competition, a company will break even
when market price is equal to the minimum point of the average total cost curve.
3. B is correct. A company will shut down production in the short run when total
revenue is below total variable costs.
4. C is correct. A company will stay in the market in the long term if total revenue is
equal to or greater than total cost. Because total costs are $7 million ($4 million
variable costs and $3 million fixed costs), the company will stay in the market in
the long term if total revenue equals at least $7 million.
5. B is correct. When total revenue is enough to cover variable costs but not total
fixed costs in full, the firm can survive in the short run but would not be able to
maintain financial solvency in the long run.
8. B is correct. Economies of scale occur if, as the firm increases output, cost per
unit of production falls. Graphically, this definition translates into an LRAC with
a negative slope.
9. B is correct. As the firm increases output, diseconomies of scale and higher av-
erage total costs can result when business functions and product lines overlap or
are duplicated.
10. C is correct. The firm operating at greater than long-run efficient scale is subject
to diseconomies of scale. It should plan to decrease its level of production.
12. A is correct. As prices decrease, smaller companies will leave the market rather
than sell below cost. The market share of Aquarius, the price leader, will increase.
13. B is correct. The dominant company’s market share tends to decrease as profits
attract entry by other companies.
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LEARNING MODULE
2
Understanding Business Cycles
by Gambera Michele, PhD, CFA, Ezrati Milton, and Cao Bolong, PhD, CFA.
Michele Gambera, PhD, CFA, is with UBS Asset Management and the University of Illinois
at Urbana-Champaign (USA). Milton Ezrati (USA). Bolong Cao, PhD, CFA, is at Ohio
University (USA).
LEARNING OUTCOMES
Mastery The candidate should be able to:
INTRODUCTION
A typical economy’s output of goods and services fluctuates around its long-term
1
path. We now turn our attention to those recurring, cyclical fluctuations in economic
output. Some of the factors that influence short-term changes in the economy—such
as changes in population, technology, and capital—are the same as those that affect
long-term sustainable economic growth. But forces that cause shifts in aggregate
demand and aggregate supply curves—such as expectations, political developments,
natural disasters, and fiscal and monetary policy decisions—also influence economies,
particularly in the short run.
We first describe a typical business cycle and its phases. While each cycle is dif-
ferent, analysts and investors need to be familiar with the typical cycle phases and
what they mean for the expectations and decisions of businesses and households
that influence the performance of sectors and companies. These behaviors also affect
financial conditions and risk appetite, thus affecting the setting of expectations and
choices of portfolio exposures to different investment sectors or styles.
In the lessons that follow, we describe credit cycles, introduce several theories
of business cycles, and explain how different economic schools of thought interpret
the business cycle and their recommendations with respect to it. We also discuss
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50 Learning Module 2 Understanding Business Cycles
–2
–4
–6
1965 1972 1979 1986 1993 2000 2007 2014
Note: The Organisation for Economic Co-Operation and Development (OECD) includes more than
30 large member countries.
Source: OECD.Stat (https://stats.oecd.org), year-over-year change in quarterly GDP in OECD
countries.
Burns and Mitchell’s definition remains helpful. History never repeats itself in quite
the same way, but it certainly does offer patterns that can be used when analyzing
the present and forecasting the future. Business cycle analysis is a wide-ranging topic
with conflicting perspectives held by industry participants.
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52 Learning Module 2 Understanding Business Cycles
Types of Cycles
95
0
Trough Trough
–2
95 2
0
Trough
Trough
–2
Notes: The vertical lines indicate troughs and peaks when using either the classical, growth, or
growth rate cycle definition of a business cycle. The growth cycle reflects the percentage deviation
of output relative to its trend. The growth rates in the growth rate cycle are calculated as annualized
month-over-month growth rates.
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54 Learning Module 2 Understanding Business Cycles
Practical Issues
In practice, the definitions of a business cycle are used interchangeably, which often
causes confusion regarding how one labels the phases and their timing. The classical
cycle definition is rarely used. In line with how most economists and practitioners
view the cycle, we will generally be using the growth cycle concept in which business
cycles can be thought of as fluctuations around potential output (the trend in potential
output is shown as the upward sloping dotted line in Exhibit 3).
Time
Trough Trough
Description Economy going through Economy enjoying an Economy going through Economy weakens and
a trough. Negative upswing. Positive out- a peak. Positive output may go into a recession.
output gap starts to put gap opens. gap starts to narrow. Negative output gap
narrow. opens.
Activity levels: Activity levels are below Activity measures show Activity measures are Activity measures are
consumers and potential but start to above-average growth above average but below potential. Growth
businesses increase. rates. decelerating. Moving to is lower than normal.
below-average rates of
growth.
Employment Layoffs slow. Businesses Businesses move from Business continue hir- Businesses first cut
rely on overtime before using overtime and ing but at a slower pace. hours, eliminate over-
moving to hiring. temporary employees to Unemployment rate time, and freeze hiring,
Unemployment remains hiring. Unemployment continues to fall but at followed by outright
higher than average. rate stabilizes and starts decreasing rates. layoffs. Unemployment
falling. rate starts to rise.
Inflation Inflation remains Inflation picks up Inflation further Inflation decelerates but
moderate. modestly. accelerates. with a lag.
Recovery Phase
When asset markets expect the end of a recession and the beginning of an expansion
phase, risky assets will be repriced upward. When an expansion is expected, the markets
will start incorporating higher profit expectations into the prices of corporate bonds
and stocks. Typically, equity markets will hit a trough about three to six months before
the economy bottoms out and well before the economic indicators turn up. Indeed, as
we will see later, the equity market is classified as a leading indicator of the economy.
Expansion Phase
When an economy’s expansion is well-established, a later part of an expansion, referred
to as a “boom,” often follows. The boom is an expansionary phase characterized by
economic growth “testing the limits” of the economy, strong confidence, profit, and
credit growth. For example, companies may expand so much that they have difficulty
finding qualified workers and will compete with other prospective employers by
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56 Learning Module 2 Understanding Business Cycles
raising wages and continuing to expand capacity, relying on strong cash flows and
borrowing. The government or central bank may step in if it is concerned about the
economy overheating.
Slowdown Phase
During the boom, the riskiest assets will often have substantial price increases. Safe
assets, such as government bonds that were more highly prized during recession,
may have lower prices and thus higher yields. In addition, investors may fear higher
inflation, which also contributes to higher nominal yields.
Contraction Phase
During contraction, investors place relatively high values on such safer assets as
government securities and shares of companies with steady (or growing) positive
cash flows, such as utilities and producers of staple goods. Such preferences reflect
the fact that the marginal utility of a safe income stream increases in periods when
employment is insecure or declining.
A simple and commonly referred to rule is the following: A recession has started
when a country or region experiences two consecutive quarters of negative real
GDP growth. Real GDP growth is a measure of the “real” or “inflation-adjusted”
growth of the overall economy. This rule can be misleading because it does not
indicate a recession if real GDP growth is negative in one quarter, slightly positive
the next quarter, and again negative in the next quarter. Many analysts question
this result. This issue is why some countries have statistical and economic com-
mittees that apply the principles stated by Burns and Mitchell to several macro-
economic variables—not just real GDP growth—as a basis to identify business
cycle peaks and troughs. The National Bureau of Economic Research (NBER)
is an organization that dates business cycles in the United States. Interestingly,
the economists and statisticians on NBER’s Business Cycle Dating Committee
analyze numerous time series of data focusing on employment, industrial
production, and sales. Because the data are available with a delay (preliminary
data releases can be revised even several years after the period they refer to), it
also means that the Committee’s determinations may take place well after the
business cycle turning points have occurred. As we will see later in the reading,
practical indicators may help economists understand in advance if a cyclical
turning point is about to happen.
as the NBER) exists. The variables you are most likely to consider to identify
peaks and troughs of a country’s business cycle are:
A. inflation, interest rates, and unemployment.
B. stock market values and money supply.
C. unemployment, GDP growth, industrial production, and inflation.
Solution:
C is correct. Unemployment, GDP growth, industrial production, and
inflation are measures of economic activity. The discount rate, the mone-
tary base, and stock market indexes are not direct measures of economic
activities. The first two are determined by monetary policy, which react to
economic activities, whereas the stock market indexes tend to be forward
looking or leading indicators of the economy.
QUESTION SET
CREDIT CYCLES
3
describe credit cycles
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58 Learning Module 2 Understanding Business Cycles
Whereas business cycles mostly use GDP as a measure of economic activity, a body
of literature has emerged in which cyclical developments of financial variables are
analyzed separately. This is most commonly done in terms of credit and property
prices. Credit cycles describe the changing availability—and pricing—of credit. They
describe growth in private sector credit (availability and usage of loans), which is
essential for business investments and household purchases of real estate. Therefore,
they are connected to real economic activity captured by business cycles that describe
fluctuations in real GDP.
When the economy is strong or improving, the willingness of lenders to extend
credit, and on favorable terms, is high. Conversely, when the economy is weak or
weakening, lenders pull back, or “tighten” credit, by making it less available and
more expensive. This frequently contributes to the decline of such asset values as real
estate, causing further economic weakness and higher defaults. This is because of the
importance of credit in the financing of construction and the purchase of property.
Credit cycles are a subset of a wider family of so-called financial cycles, a topic that
goes beyond the scope of our coverage.
0.12 0.2
0.06 0.1
0.00 0.0
–0.06 –0.1
–0.12 –0.2
87 92 97 02 07 12 17 87 92 97 02 07 12 17
The shaded areas represent recessions.
1
Financial cycles are measured by the composite financial cycle proxy calculated from frequency-based (bandpass) filters capturing medium-
term cycles in real credit, the credit-to-GDP ratio and real house prices.
Notes: Credit cycles are measured by a (composite) proxy calculated from variables that include
credit-to-GDP ratio and real house prices. The axis on the right shows the year-on-year change
in the proxy.
Source: Bank for International Settlement (BIS) Material (available on the BIS website: www.bis
.org).
QUESTION SET
2. With which sector of the economy would analysts most commonly associate
credit cycles?
A. Exports
B. Construction and purchases of property
C. Food retail
Solution:
B is correct. Credit cycles are associated with availability of credit, which is
important in the financing of construction and the purchase of property.
This lesson provides a broad overview of how the use of resources needed to produce
goods and services typically evolves during a business cycle. We start by focusing on
circumstances of firms and explore some of the links between fluctuations in inven-
tory, employment, and investment in physical capital with economic fluctuations.
Gap between
actual GDP
and trend GDP
Peak
Time
Trough Trough
Description of Economy starts at trough Economy enjoys an Economy at peak. Economy goes into a
activity levels and output below poten- upswing, with activ- Activity above average contraction, (recession, if
tial. Activity picks up, ity measures showing but decelerating. The severe). Activity mea-
and gap starts to close. above-average growth economy may experience sures are below potential.
rates. shortages of factors of Growth is lower than
production as demand normal.
may exceed supply.
Employment Layoffs slow. Businesses Businesses move from Businesses continue hir- Businesses first cut hours,
rely on overtime before using overtime and ing but at a slower pace. eliminate overtime, and
moving to hiring. temporary employees to Unemployment rate freeze hiring, followed
Unemployment remains hiring. Unemployment continues to fall but at by outright layoffs.
higher than average. rate stabilizes and starts slowly decreasing rates. Unemployment rate starts
falling. to rise.
Levels of employment lag the cycle
it is common for airlines to order 40 airplanes to be delivered over five years. Where
relevant, analysts use “core” orders that exclude defense and aircrafts for a better
understanding of the economy’s trend.
Recovery Excess capacity during trough, Low but increasing as compa- Software, systems, and hardware
low utilization, little need for nies start to enjoy better condi- (high rates of obsolescence) orders
capacity expansion. tions. Capex focus on efficiency placed or re-instated first.
Interest rates tend to be low— rather than capacity.
supporting investment. Upturn most pronounced in
orders for light producer equip-
ment.
Typically, the orders initially
reinstated are for equipment
with a high rate of obso-
lescence, such as software,
systems, and technological
hardware.
Expansion Companies enjoy favorable con- Customer orders and capacity Heavy and complex equipment,
ditions. utilization increase. Companies warehouses, and factories.
Capacity utilization increases start to focus on capacity A company may need warehouse
from low levels. Over time, expansion. space in locations different from
productive capacity may begin The composition of the econo- where existing facilities are located.
to limit ability to respond to my’s capacity may not be opti-
demand. mal for the current structure of
Growth in earnings and cash flow demand, necessitating spending
gives businesses the financial on new types of equipment.
ability to increase investment Orders precede actual ship-
spending. ments, so orders for capital
equipment are a widely watched
indicator of the future direction
of capital spending.
Slowdown Business conditions at peak, with New orders intended to Fiber-optic overinvestment in
healthy cash flow. increase capacity may be an the late 1990s that peaked with
Interest rates tend to be higher— early indicator of the late stage the “technology, media, telecoms
aimed at reducing overheating of the expansion phase. bubble.”
and encouraging investment Companies continue to place
slowdown. new orders as they operate at or
near capacity.
Contraction Companies experience fall in New orders halted, and some Technology and light equipment
demand, profits, and cash flows. existing orders canceled (no with short lead times get cut first.
need to expand). Cuts in construction and heavy
Initial cutbacks may be sharp equipment follow.
and exaggerate the economy’s
downturn. As the general cycli-
cal bust matures, cutbacks in
spending on heavy equipment
further intensify the contrac-
tion. Maintenance scaled back.
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Economic Indicators over the Business Cycle 63
EXAMPLE 1
Capital Spending
1. Levels of capacity utilization are one of the factors that determine compa-
nies’ aggregate need for additional capital expenditure. Which of the follow-
ing is another factor that affects the capital expenditure decision?
A. The rate of unemployment
B. The composition of the economy’s capacity in relation to how it can
satisfy demand
C. The ability to reinstate orders canceled during the contraction stage
Solution:
B is correct. The composition of the current productive capacity may not be
optimal of the current structure of demand. C is incorrect because the abili-
ty to re-instate canceled orders is a matter that is relevant once the decision
to increase capital expenditure is made.
Phase of
the Cycle Recovery Expansion Slowdown Contraction
Sales and Decline in sales slows. Sales increase. Production Sales slow faster than Businesses produce at
production Sales subsequently recover. rises fast to keep up with sales production; inventories rates below the sales
Production upturn follows growth and to replenish inven- increase. volumes necessary to
but lags behind sales growth. tories of finished products. Economic slowdown dispose of unwanted
Over time, production This increases the demand leads to production inventories.
approaches normal levels as for intermediate products. cutbacks and order
excess inventories from the “Inventory rebuilding or cancellations.
downturn are cleared. restocking stage.”
Inventory– Begins to fall as sales recov- Ratio stable. Ratio increases. Signals Ratio begins to fall
sales ratio ery outpaces production. weakening economy. back to normal.
EXAMPLE 2
Inventory Fluctuation
Economic Indicators
Economic indicators are variables that provide information on the state of the overall
economy. They are statistics or data readings that reflect economic circumstances of a
country, group of countries, region, or sector. Economic indicators are used by policy
makers and analysts to understand and assess the existing condition of the economy and
its position in the cycle. They also can be used to help predict or confirm the turning
points in the cycle. Such knowledge allows analysts to better predict the financial and
market performance of stocks and bonds of issuers operating in different sectors of
the economy with different sensitivity to the economic cycle.
Types of Indicators
Economic indicators are often classified according to whether they lag, lead, or coin-
cide with changes in an economy’s growth.
■ Leading economic indicators have turning points that usually precede
those of the overall economy. They are believed to have value for predicting
the economy’s future state, usually near term.
■ Coincident economic indicators have turning points that are usually close
to those of the overall economy. They are believed to have value for identify-
ing the economy’s present state.
■ Lagging economic indicators have turning points that take place later than
those of the overall economy. They are believed to have value in identify-
ing the economy’s past condition and only change after a trend has been
established.
Exhibit 10 provides an illustration of several leading, lagging, and coincident indi-
cators. The leading indicators observed at a point in time labeled as time “1” indicate
the direction of the of the activity (output) at a future point in time, such as time “2.”
The lagging indicators, released around time “3,” refer to and help confirm what the
state of the economy was at time “2.”
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66 Learning Module 2 Understanding Business Cycles
Industrial production
refects the current state
better than services
Level of Leading indicators*: Coincident indicators:
economic • Stock market • Industrial production index
activity • House prices • Real personal incomes
• Retail sales • Manufacturing and trade sales
• Interest spread
(between LT and ST
rates) Businesses wait to see that
• Building permits upturn or downturn is
• Consumer expectations confirmed before changing
• Average weekly hours employment
(manufacturing)
• Manufacturers’ new Accumulate at the
orders Lagging indicators: peak and deplete
• Avg. duration of unemployment when sales pick up
• Inventory to sales ratio
• Change in unit labor costs Adjusts slower as index
• Inflation includes more stable
• Average prime lending rate services component
• Ratio of consumer instalment
debt to income
• Commercial and industrial Consumers only
loans outstanding loans borrow heavily when
confident – lags during
upturn but debt stays
1 2 3 into downturns
Time
Frequently support inventory
building, lagging the cycle
Composite Indicators
An economic indicator either consists of a single variable, like industrial production
or the total value of outstanding building permits, or can be a composite of different
variables that all tend to move together. The latter are regularly labeled composite
indicators. Traditionally, most composite indicators to measure the cyclical state of
the economy consist of up to a dozen handpicked variables published by organizations
like the OECD or national research institutes. The exact variables combined into these
composites vary from one economy to the other. In each case, however, they bring
together various economic and financial measures that have displayed a consistently
leading, coincident, or lagging relationship to that economy’s general cycle.
Leading Indicators
The Conference Board, a US industry research organization, publishes a composite
leading indicator known as The Conference Board Leading Economic Index (LEI),
which consists of 10 component parts (it uses the classical business cycle as the under-
lying concept). Exhibit 11 presents the 10 components used in the LEI. In addition to
naming the indicators, it offers a general description of why each measure is leading
the business cycle.
© CFA Institute. For candidate use only. Not for distribution.
Economic Indicators over the Business Cycle 67
cash flows, which could affect the investment performance of the equity and debt
securities issued by the companies. Note that the order of the steps does not have to
follow this particular sequence.
Step 1
● Data release: Analyst notes an increase in the reported level of con-
sumer instalment debt to income.
● Analysis: The above indicator normally lags cyclical upturns.
● Possible conclusion: Initial evidence that an upturn has been
underway.
Step 2
● Data release: Industrial Production Index and non-farm payrolls
(employees on non-agricultural payrolls) are moving higher.
● Analysis: These coincident indicators suggest activity is picking up.
● Possible conclusion: Further evidence that expansion is underway.
Step 3
● Observation: Equity market index has been trending higher. Equity
index is a leading indicator. Analyst checks the aggregate LEI Index.
● Analysis: If the aggregate LEI is moving higher too, evidence suggests
that recovery is underway. Confirmation that output is moving higher.
Or
● If aggregate LEI is not moving higher, analyst cannot draw conclu-
sions about recovery.
The parallels that can be drawn between many of these components and those used
in the United States are clear, but the Euro area includes a services component in its
business activity measures that the United States lacks. Additionally, the Euro area
forgoes many of the overtime and employment gauges that the United States includes.
The OECD CLI for Japan is again similar, but it does include labor market indicators
(unlike the Euro area) and it adds a measure of business failures not included in the
other two.
The German ifo survey is a widely used index capturing business climate in
Germany and is published monthly. Exhibit 14 shows how the index moved
ahead of quarterly-reported year-over-year changes in German GDP. It also
shows an uptick in 2018 despite the GDP growth downturn. These indicators
are useful, but they are not foolproof.
Sources: The ifo Institute and the Federal Statistical Office of Germany.