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Referensi Buku

This document discusses several academic sources related to place branding and city branding. It references works by authors such as Anholt, Ashworth, Kavaratzis, and Hankinson that examine topics like place branding strategies, developing city brands, the differences between country, region, and city branding, and conceptual models of place brands. The document also lists additional sources that analyze terminology used in place branding, city branding campaigns, destination branding, and place brand management.

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Mandarika Widyo
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1K views2 pages

Referensi Buku

This document discusses several academic sources related to place branding and city branding. It references works by authors such as Anholt, Ashworth, Kavaratzis, and Hankinson that examine topics like place branding strategies, developing city brands, the differences between country, region, and city branding, and conceptual models of place brands. The document also lists additional sources that analyze terminology used in place branding, city branding campaigns, destination branding, and place brand management.

Uploaded by

Mandarika Widyo
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Anholt, S. (2008) Place branding: Is it marketing or isnt it? Editorial, Place Branding and Public Diplomacy vol. 4 No.

1, pp. 1-6 Anholt, S. (2009) Should place brands be simple? Editorial, Place Branding and Public Diplomacy vol. 5 No.2, pp. 9 1-96 Anholt, S. (2006) The Anholt GMI City Brands Index. How the world sees the worlds cities Place Branding vol. 2 No. 1, pp. 18-31

Anholt S, 2006b, Editorial: is place branding a capitalist tool?, Place Branding, Vol. 2, No. 1, pp. 1-4 Anholt S, 2007, Competitive identity: The new brand management for countries regions and cities, Palgrave-Macmillan, Basingstoke
Ashworth, G., Kavaratzis, M. (2009) Beyond the logo: Brand management for cities Journal of Brand Management vol. 16 No. 8, pp. 520-531 Ashworth, G.J., Voogd, H. (1990) Selling the City: Marketing Approaches in Public Sector Urban Planning, London, Belhaven Press

Ashworth GJ, 2001, The communication of the brand images of cities, paper presented at theUniversidad Internacional Menendez Pelayo conference: The Construction and Communication of the Brand Images of Cities, Valencia Ashworth GJ, 2002, The meaning of the city, paper presented at the Conference: Look Up Belfast: ANew Perspective on the City, 1-3 October 2002, Belfast Ashworth GJ and Kavaratzis M, 2007, Beyond the logo: Brand management for cities, Brand Management, advance online publication, 23 November 2007, doi:10.1057/palgrave.bm.2550133 Ashworth GJ and Tunbridge JE, 1990, The tourist-historic city, Belhaven Press, London Ashworth GJ and Voogd H, 1990, Selling the city: marketing approaches in public sector urban planning, Belhaven Press, London Ashworth GJ and Voogd H, 1994, Marketing and place promotion, in Gold JR and Ward SV (eds), Place promotion: The use of publicity and marketing to sell towns and regions, John Wiley and Sons Ltd, Chichester, pp. 39-52
Berens, G., van Riel, C.B.M., van Bruggen, G.H. (2002) The added value of corporate brands: When do organizational associations affect product evaluations? ERIM Report Series Research in Management Caldwell, N., Freire, J.R. (2004) The differences between branding a country, a region and a city: Applying the brand box model Journal of Brand Management vol. 12 No. 1, pp. 50-61

Gibson, T.A. (2005) Selling city living: Urban branding campaigns, class power and the civic good International Journal of Cultural Studies vol. 8 No. 3, pp. 259-280 Hall, D. (1999) Destination branding, niche marketing and national image projection in Central and Eastern Europe Journal of Vacation Marketing vol. 5 No. 3, pp. 227-237 Hankinson, G. (2004) Relational network brands: Towards a conceptual model of place brands Journal of Vacation Marketing vol. 10 No. 2, pp. 109-121 Hankinson, G. (2007) The management of destination brands: Five guiding principles based on recent developments in corporate branding theory Journal of Brand Management vol. 14 No. 3, pp. 240-254 Hanna, S., Rowley, J. (2008) An analysis of terminology use in place branding Place Branding and Public Diplomacy vol. 4 No. 1, pp. 61-75 Kavaratzis, ., Ashworth, G. (2005) City branding: An effective assertion of identity or a transitory marketing trick? Tijdschrift voor Economische en Sociale Geografie vol. 96 No. 5, pp. 506-514 Kavaratzis, M. (2009) Cities and their brands: Lessons from corporate branding Place Branding and Public Diplomacy vol. 5 No. 1, pp. 26-37 Kavaratzis, M. (2004) From city marketing to city branding: Towards a theoretical framework for developing city brands Place Branding vol. 1 No. 1, pp. 58-73 Merrilees, B., Miller, D., Herington, C. (2009) Antecedents of residents city brand attitudes Journal of Business Research No. 62, pp. 362-367 Miller, K.W. (2007) Investigating the Idiosyncratic Nature of Brand Value Australian marketing Journal vol. 15 No. 2, pp. 81-96
Simon Anholt.2006. Competitive Identity: The New Brand Mangement for Nations, Cities, and Regions, London : Palgrave Macmillan Mihalis Kavaratzis.2004. From City Marketing to City Branding: Towards a theoritical framework for developing city brands, Place brandings, Vol.1, No.1 Solo Research Group: Revitalization of Sector Group Participation Study Program of Urban and Regional Planning; Engineering Faculty Sebelas Maret University. Solo, 2010

Ike Janita Dewi. 2009. Creating & Sustaining Brand Equity Aspek Manajerial dan Akademis dari Branding . Yogyakarta : Amara Books. Saxone Woon. 2008. Makalah City Branding Irvan, A. Noeman. Bandung: Emerging Creative City. Marketing the City: The role of flagship deve (Hardcover) by H. Smyth

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