Republic of the Philippines

Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL

BUSINESS OPERATION STRATEGIES OF THE STREET FOOD VENDORS NEARBY

SCHOOL ALONG AT THE OLALIA ROAD. BRGY. STA CRUZ

Final Written Research Report

In Partial Fulfillment
of the Requirements for
Inquiries, Investigation and Immersion

SY 2023–2024

ABM 1205 - Group 4

CHEDESA MAE B. SABANAL
Lead Researcher
SHAWN SUMMUEL MONZALES
REIMAR OBEDA
JUSTINE ORDOVEZ
GEORGE B. RESURRECCION
RALPH GIO SALIVIO
ANGELO SARMIENTO
NATHANIEL SUBA
JOHN RAIN TUNGOL
CHARMAINE B. OMOTONG
SOPHIA MARIELLE Q. PALUSTRE
NORJEHAN L. PAUDAC
MERY ROSE T. RAMIREZ
CHARLYN V. REYES
KRISTINE MAY B. VALERIO
MAJA GENEVIEV C. VIOJAN

MRS. YUAN LUGO

Subject Teacher

May 2024

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

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 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL
ACKNOWLEDGEMENT

We would like to express our sincere gratitude to our subject teacher Ms. Zorina
Lugo for the continuous support of our study and research, for her patience, motivation,
enthusiasm, and immense knowledge.

Her guidance helped our group in all the time of research and writing.

We could not have imagined having a better teacher and mentor for our Research
Study.

Besides my advisor, We thank our Street food vendors for answering our survey
with their own experiences and courage. Our research team has a determination and
hardworking mind towards the tasks.

We also like to thank our School Head, Ms. Liza L. Banayo for making our
research happen in our school district and allowing our research team to conduct
our research.

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

2
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL

DEDICATION

​ To all the dedicated educators and learners who strive for excellence in the field of
education, this research titled "Business Operation Strategies of Street Food Vendors near
Olalia Road, Brgy. Sta Cruz" is dedicated to you. Your unwavering commitment to
understanding and exploring the dynamic world of teaching and literacy has paved the way for
this study. We extend our sincere gratitude to the teachers who have embraced innovative
teaching styles, incorporating both asynchronous and synchronous literacy modalities, to
enhance the educational experience of their Grade 12 ABM students. Your dedication to
adapting to new approaches has truly shaped the future leaders of tomorrow.

To the Grade 12 ABM students who actively participated in this research, your
willingness to embrace these different literacy modalities has made this study possible. Your
open-mindedness and eagerness to explore beyond traditional classrooms have provided us
with valuable insights into the business operation strategies of street food vendors near Olalia
Road, Brgy. Sta Cruz. Additionally, we acknowledge the continuous support and guidance
provided by our instructors, advisors, and colleagues throughout this research journey. Your
courage, motivation, and invaluable feedback have been instrumental in shaping this study and
ensuring its integrity.

May this research contribute to a deeper understanding of the business operation

strategies employed by street food vendors near Olalia Road, Brgy. Sta Cruz. May it inspire
further inquiry, discussion, and advancements in the field of education.

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

3
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL
INTRODUCTION

Street food vendors employ a range of strategies to overcome challenges in their

businesses, ensuring success and sustainability in a competitive market. These vendors play a
vital role in the local economy by offering diverse products and services to the community. To
navigate the hurdles they encounter, street food vendors utilize innovative approaches such as
proper training on safe food handling to maintain hygiene standards.

Implementing strategies and understanding the challenges they face, street vendors can
navigate difficulties in their businesses and work towards sustainable growth and success.In this
study the researchers will provide comprehensive understanding by street vendors strategies for
operating their business and what strategies will apply if conflicts or challenges might appear.

BACKGROUND OF THE STUDY

Companies in all industries use business operation strategies to create short- and
long-term objectives and plans for achieving them. To ensure every aspect of the organization
works collaboratively, it's essential for the business strategy and operations to work together.
Knowing how to develop efficient operational strategies for business can help to achieve
company objectives and improve organizational decision-making.

Street food vendors were observed in most public and private places including industrial
and construction sites, hospitals, schools, sporting stadia, bus termini, church buildings,
shopping and commercial centres, pavements, open spaces and along streets in the High
Density Suburbs. Street food vending survived not merely because it was an important source
of employment but because it provided urban dwellers with inexpensive and varied indigenous
meals.

Street food vending is a prevalent and important aspect of the informal economy in many
urban areas. It provides a source of livelihood for individuals and contributes to the foreign and
local food culture.The International Labour Organization (ILO) (2023), stated that street vending
provides employment for around 100 million people globally. This sector contributes to the
growth of the informal economy, which is estimated to account for between 25% and 40% of the
Gross Domestic Product (GDP) in developing countries. They also provide a space for social
interactions, allowing people from different social classes and backgrounds to come together.
Street vendors often develop close relationships with their customers, and their businesses
become community landmarks. Street vending creates a sense of community, providing a space
for people to gather and share experiences. In addition to its economic and social contributions,
street vending also presents environmental considerations.

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

4
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL
These vendors play a significant role in providing affordable and convenient food options
to students, residents, and passersby. Street food vending is a common part of city life,
providing easy and cheap choices for fast meals and snacks. Street food vendors are important
for feeding locals, students, and people passing by. But running a street food stall isn't just
about cooking and selling; it involves many strategies to get customers, keep food safe, and
make money.Despite its commonness, street food vending faces numerous challenges,
including government obstacles, competition, and concerns about food safety and hygiene..

However, according to Emmanuel Kangah in the Department of Health (DOH), (2023)

street food vendors encounter various challenges that hinder their operations and success. One
significant concern is the safety of the food they serve. Inadequate infrastructure, improper food
handling, and poor sanitary conditions at food vending points contribute to the risk of foodborne
illnesses associated with street food.Studies have also highlighted factors such as lack of food
safety knowledge, poor attitudes towards food safety among vendors, low socio-economic
status, and limited food safety regulatory mechanisms as influences on improper safety
conditions and practices.

In addition to safety concerns of the Food and Drug Authority (FDA), street food vendors
face other difficulties related to the informal nature of their business. Street vending often occurs
in an unregulated and competitive market setting, disregarding government rules and
regulations.Vendors operate without adhering to set vending hours and do not rely on formal
financial institutions for credit needs. This informal economy presents challenges related to
licensing, taxes, operating locations, and interactions with the local government (Menes et al.,
2019).

​ In response to these challenges, street food vendors employ a variety of strategies to

their business operation to ensure the success and sustainability of their businesses. These
strategies encompass aspects such as location selection, menu diversification, pricing tactics,
branding, and compliance with hygiene standards. By understanding the strategies employed by
street food vendors and the challenges they encounter, policymakers, urban planners, and
stakeholders can develop informed policies and initiatives to support this vital sector while
addressing concerns related to public health, economic inclusion, and urban development.

In summary, the study aims to provide a comprehensive understanding of the business

operation strategies of the street food vendors nearby school along Olalia Road. Barangay Sta.
Cruz.The findings can contribute to the existing knowledge on informal economies,
entrepreneurship, and local food systems. Additionally, the study can serve as a basis for future

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

5
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL
research and policy development aimed at improving the livelihoods and sustainability of street
food vendors in the area.

SIGNIFICANCE OF THE STUDY

The operation of street food businesses involves various strategies employed by
vendors to attract customers, ensure profitability, and navigate the challenges of operating in an
informal setting. Understanding these strategies is crucial for several reasons. Firstly, it sheds
light on the entrepreneurial practices and economic dynamics within the local community of
Barangay Sta. Cruz. By examining the business operation strategies of the street food vendors
nearby school along the Olalia road Barangay Sta. Cruz, we can gain insights into the factors
that contribute to the success and sustainability of their businesses in the area. This knowledge
can inform future research and provide a valuable reference for understanding street vendors in
similar contexts.

Moreover, the significance of this study extends beyond academia. It has practical
implications for various stakeholders involved in the street food ecosystem. Buyers, for instance,
will benefit from gaining awareness and understanding of the strategies employed by street
vendors to overcome their challenges. This knowledge will enable buyers to make informed
decisions when engaging with vendors, fostering a mutually beneficial relationship. Additionally,
the government can utilize the findings of this study to take action and support vendors in
addressing their challenges. By understanding the strategies employed by street vendors,
policymakers can develop effective interventions and policies that improve the livelihoods of
vendors and promote the overall development of the street vending sector.

Furthermore, the study holds educational value for students. It provides them with new
knowledge about the challenges faced by street vendors and the strategies they employ to
overcome them. This knowledge contributes to their academic growth and broadens their
understanding of the informal economy. Lastly, the study empowers vendors themselves by
raising awareness among policymakers and fostering collaboration. By highlighting the needs
and challenges faced by street food vendors, the study creates an environment conducive to the
improvement of street vending as a whole, leading to better livelihoods and opportunities for
vendors.

CONCEPTUAL FRAMEWORK
A conceptual model is a framework that is initially used in research to outline the
possible courses of action or to present an idea or thought. When a conceptual model is
developed in a logical manner, it will provide a rigor to the research process. (Elangon, N. &
Rajendran, R. 2020).

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

6
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL

Figure 1. The Conceptual Model Business Operation Strategies of the Street

Food Vendors Nearby School along the Olalia road Barangay Sta. Cruz.

Figure 1. Shows the conceptual model for understanding the concept and
possible outcome of the research that will be conducted.

SCOPE AND LIMITATIONS

This study focuses on this study and aims to provide insights into the practices,
difficulties, and tactics employed by vendors to overcome their challenges and sustain their
operations. This study will be conducted in the second semester of Grade 12 Abm learners in
the school year 2023-2024.The researchers will select ten (10) respondents of street food
vendors in Barangay Sta. Cruz, Antipolo National High School Road.

The study will only focus on the street vendors in Brgy sta Cruz , which are randomly
selected.This will not cover any other learning modalities or other factors that may affect the
strategies or business of the vendors in the Brgy Sta.Cruz. The study would be done through
the utilization of questionnaires or interviews that would be asked to the vendors as a survey

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

7
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL
and references. Through their strategy, the researchers will be able to identify the Business
Operations Strategies of the Street Food Vendors nearby School along Olalia Road Brgy. Sta
Cruz which may help Future vendors.

STATEMENT OF THE PROBLEM

This research aims to know the Business Operation Strategies of the Street Food
Vendors nearby school along Olalia Road Barangay Sta. Cruz.

1. What are the primary strategies employed by street food vendors in Barangay Sta. Cruz?
1.1. Identify the most common marketing and sales tactics.
1.2. Explore pricing strategies and customer engagement methods.

2. How those strategies help the street food vendors in Brgy. Sta. Cruz, Olalia Road in terms of :
1.1 Competitors
1.2 Customers

3. Is there significant difference in the benefits of those strategies implemented by street food
vendors in their business operation nearby school along Olalia Road, Brgy. Sta Cruz?

HYPOTHESIS

Null Hypothesis (H0): There is no statistically significant difference in the business operation
strategies employed by street food vendors near the school along Olalia Road, Brgy. Sta Cruz.

Alternative Hypothesis (H1): There is a statistically significant difference in the business

operation strategies employed by street food vendors near the school along Olalia Road, Brgy.
Sta Cruz.

This hypothesis sets the basis for the research to investigate whether there is a
significant difference in the business operation strategies utilized by street food vendors near
the specified school. The null hypothesis assumes no significant difference, while the alternative
hypothesis suggests that a difference exists. The research will aim to determine which
hypothesis holds true based on the collected data and analysis.

DEFINITIONS OF TERMS
This section provides an overview of important terms and definitions in the research.

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

8
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL
Business- Activity of producing, buying, or selling goods or services in order to generate profit.
It involves various operations such as marketing, finance, operations, and management, with
the goal of meeting customer needs and maximizing revenue.

Competitors - Other vendors or businesses operating within the same market space, offering
similar products or services, and targeting the same customer base.

Operation - Activities and processes that a business undertakes to produce goods or deliver
services to its customers. It involves the management and coordination of resources, such as
people, materials, equipment, and technology, to ensure the efficient and effective execution of
tasks.

Strategy - A well-thought-out plan or approach designed to overcome a specific problem or

achieve a particular goal.

Street food vendors - Entrepreneurs or individuals who sell ready-to-eat food items to the
public, often operating from mobile stalls or carts on the streets or in public spaces.

IMPORTANCE OF THE STUDY

The result of this study will benefit the following:

Buyers - this study will benefit the buyer for them to be aware and understand about how
vendors can make strategies to overcome the challenge that they encounter everyday

Future Researchers - The study will also serve as a stepping-stone or a reference material and
make the modest contribution for those who are interested in conducting a research study about
street vendors

Government - The result of this study will show how government can help the vendors to take
action about the challenges the encounter

Students - the results of this study will help them to get information so that they can have new
knowledge about what exactly are the challenges that every street vendor faces and what
strategies they do to overcome it.

Vendors - The result of the study will provide a better understanding and awareness to policy
makers to design an effective and efficient strategy for the improvement of the livelihood of the
street vendors and for the development of street vending.

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

9
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL
REVIEW AND RELATED LITERATURE

This chapter provides relevant literature and relevant studies on the Strategies Utilized by
the Street Food Vendors Operating their Business in Barangay Sta. Cruz, Antipolo National
High School.

RELATED LITERATURE
Having a business is crucial in industry of course especially if you are a new
entrepreneur in a business world. Street vending is a common business operation that you can
see anywhere, even at the outside of your house. By operating this business, street food
vendors implement strategies to improve or become more profitable their business when
operating.

According to Panwar (2015) Street food vending is a prevalent livelihood opportunity in

the informal economy of the Philippines, offering employment to many individuals who sell
ready-to-eat foods and drinks on the streets. This form of entrepreneurship is not unique to the
Philippines but is a global phenomenon deeply ingrained in urban history and culture.The
inability of street vendors to obtain permanent employment in the lucrative formal sector is due
to their lack of expertise and training in the profession. With the limited money they have
available, they try to solve their financial concerns.

These people generally possess low skills and lack the level of education required for
the better paid jobs in the organized sectors. This has led to the rapid growth of the informal
sector in most of the larger cities. For the urban poor, street vending has become one of the
major means of earning a livelihood, as it requires minor low initial investment and efforts in
searching for a job and the skills involved are low.

Redento B. Recio (2019) stated about 2.5 billion people, or half of the global labor force,
work in the informal economy, the International Labour Organisation estimates. In developing
Asian countries, more than 50% of the urban labor force is in informal work. Street vending is
the most visible form of this. Yet no accurate statistics on street vendors are available.Official
planning documents do not include informal trading activities; they are “off the map”. This
invisibility largely stems from state rules that consider street vending illegal. Amid the harsh
policies, street vendors devise ways to cope with poverty and their insecure livelihood.

According to Van Der Biezen (2023) small food vendors in Metro Manila grapple with a
multitude of challenges that not only affect their daily operations but also cast shadows over
their prospects in the evolving urban economy. Among these challenges, two central issues

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

10
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL
emerge; a lack of sufficient capital and a limited understanding of business essentials, both of
which result in inadequate income levels. The hurdles that compound their lack of income
encompass a range of factors, including the fluctuating supply of products and prices, a decline
in regular customers, competition, and seasonal hurdles, such as the challenges posed by dry
weather that causes food items to wilt before they can be sold and reduced sales during the
rainy season.Street food vendors can't operate properly because of the challenges they
encounter for their daily operations but as a netizen of a country huñman street vendors have
also advocated for policies that promote their social and economic rights, such as access to
credit, training, and social protection.

However, according to a study by Marielle M. Bayan and Oujilyn Key R. Valdezay (2015)
it was revealed that the details of the vendors' strategy are more than repetitive; uniqueness of
the selling product; with good product appearance; analysis of competitors; Ambulant type of
selling gives importance to location;cost-based pricing strategy with same price as appraisal;
always give customer discounts; promote products through word-of-mouth; sell products seven
days a week; develop storage practices in their home while others do not; cleanliness is
considered important; and value their customers well. These are some of the suggested
strategies for maintaining the income of a street food vendor. By applying this, vendors can
achieve their goal in building their business.

RELATED STUDIES
Selling street food is a popular livelihood in many nations, giving locals and tourists
access to reasonably priced and practical food options. However, street food vendors frequently
deal with a variety of difficulties, including resource scarcity, legal problems, competition, and
safety concerns. That's why they implement strategies and ways to improve their business to
operate properly and to overcome some challenges that need to be addressed to keep running
the business they have.

Jaishankar, & Sujatha, (2016) stated that the street vendors were unable to obtain
regular employment in the well-paying formal due to their lack of training and knowledge in the
area. They strive to fix their livelihood problems with their small cash resources. Fruit and
vegetable growers and small-scale businesses who cannot afford to sell their products in stores
would face a dreadful calamity through overpriced formal sector distribution networks if they
were to disappear from urban markets.

However, on the other side, street food vending provides many opportunities like market
heterogeneity, economic flexibility for the city dwellers and often urban safety. Instead of looking
at street vendors as an eye sore, they can be integrated into the urban fabric. The parameters
of sustainable development can be better incorporated through understanding the relevance of

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

11
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL
street food vending in establishing vibrant public places, as a means to promote healthy food to
the urban poor, playing a vital role in augmenting the food security of a city and in strengthening
the economic capacity of the city by promoting food tourism. Activities along the street are
multivariate, with different actors and activities playing a role.

Staatz, J., & Hollinger, F. (2016) stated that the expansion of street food (in Africa) is
explained by rapid urbanization and the multiple constraints associated with it (distance
between workplaces and home, poverty and development of women’s activity, the bursting of
family solidarity, appearance of new food styles). In addition, for lack of adequate means of
transport, of time, of an efficient system of collective catering, such as canteens in the
workplace, many Africans buy food on the street, at little cost compared to what they pay. What
would a meal cost them in a restaurant or even at home?

Street vendors are a very important part of the informal sector in the country. It is
estimated that around 80 percent of the population are engaged in the street vending
profession. Women form a large segment of street vending in almost every city. Street vending
is not only a source of self-employment to the poor in cities and towns but also a means to
provide “affordable” as well as “convenient” services to a majority of the urban population.

A study by J Hill (2019) In the present global economic crisis and continued rapid
urbanization, street food (SF) vending has grown into a practical source of income for people in
the developing world. SF are not only appreciated for their unique flavours, convenience, and
affordability they also contribute to the economy of the country, the perseverance of cultural and
social heritage of society, as well as the potential for maintaining and improving the nutritional
status of populations.

Street food micro-industries are vital for the economic planning and development of
many towns. The contribution of street food vendors to the economies of developing countries
has been vastly underestimated and neglected.Because of the rapid rise in urban populations
and increasing awareness of the limited employment generated by large-scale industries,
planners are beginning to acknowledge the importance of the informal sector.

The recognition of street food vending's economic significance is gaining momentum

among policymakers and urban planners. According to a report by the World Bank, informal
food sectors, including street food vending, play a crucial role in urban economies, particularly in
developing countries. These sectors contribute significantly to employment generation, poverty
reduction, and overall economic growth (World Bank, 2017). As urban populations continue to
expand and the limitations of formal employment become more apparent, the informal sector's

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

12
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL
role, including street food micro-industries, becomes increasingly vital for sustainable economic
development.

LEGAL BASIS
Senate of the Philippines 13th CongressSenate Bill No. 156 AMBULANT VENDORS
PROTECTION ACT Filed on June 30, 2004 by Ejercito Estrada, Luisa "Loi" P. AN ACT
GRANTING PROTECTION AND CERTAIN INCENTIVES TO AMBULANT VENDORS OR
PEDDLERS AND PROVIDING PENALTIES FOR VIOLATION THEREOF. SEC 6. Condiffons. -
Ambulant vendors or peddlers shall be allowed to carry on their trade or business in any public
places, streets or roads. Provided, however, That they are subject to such reasonable rules and
regulations of the municipal or city governments regarding public safety and convenience:
Provided, fiZZy, That they must at all times practice proper sanitation and hygiene in order not to
compromise the safety and health of their clients.

SYNTHESIS
Street food vending is a prevalent form of entrepreneurship in the informal economy,
both in the Philippines and globally. However, street vendors face challenges in securing regular
employment in the formal sector due to a lack of training and expertise. Despite these
challenges, street food vending offers opportunities for market heterogeneity, economic
flexibility, and urban safety. Integrating street vendors into the urban fabric can contribute to
sustainable development by creating vibrant public spaces, promoting healthy food options for
the urban poor, enhancing food security, and boosting the economic capacity of cities through
food tourism.

Street vending plays a significant role in the informal economy, accounting for a
substantial portion of GDP in developing countries and providing employment for millions of
people worldwide. It fosters social interactions, builds community relationships, and serves as a
gathering space for people from diverse backgrounds. Additionally, street vending has
environmental benefits, such as reducing food waste, supporting local food systems, and
minimizing packaging and plastic waste.

In Metro Manila, small food vendors face various challenges that impact their daily
operations and overall prospects in the urban economy. These challenges include a lack of
capital and a limited understanding of essential business practices, resulting in inadequate
income levels. Factors like fluctuating supply and prices, a decline in regular customers,
competition, and seasonal hurdles further compound their income struggles. Street food
vendors advocate for policies that support their social and economic rights, such as access to
credit, training, and social protection.

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

13
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL
To maintain their income, street food vendors can employ various strategies, including
offering unique and visually appealing products, analyzing competitors, emphasizing the
importance of location in their mobile selling approach, implementing cost-based pricing
strategies, providing customer discounts, promoting their products through word-of-mouth,
operating consistently throughout the week, developing storage practices at home, prioritizing
cleanliness, and valuing their customers.

By applying these strategies and advocating for supportive policies, street food vendors
can work towards building successful businesses and improving their livelihoods.

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

14
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL
CHAPTER 3

METHODOLOGY

RESEARCH DESIGN
This study adopted a survey research design to systematically collect data and assess
public opinion on various subjects, specifically focusing on the Business Operation Strategies of
the Street Food Vendors nearby School along the Olalia Road, Brgy.Sta Cruz.

According to McCombes (2019), survey research involves obtaining information from a

group of individuals through questions and analyzing their responses. This method provides a
versatile approach to data collection suitable for different types of research. Survey research is
well-suited for this study, as its adaptability in data collection allows for investigating the effects
of strategies utilized by street food vendors in operating their businesses.

RESEARCH LOCALE
This study will be undertaken at Olalia Road, Barangay Santa Cruz, Antipolo City. .
This study will mainly focus on the street food vendor for the information that the
researchers need about the specific topic. The place that we choose is the particular place
that is accessible to every participant that researchers need. The location has enough
participant learners for the survey that researchers have to accomplish.

Figure 2
Vicinity Map of 31 Olalia Rd, Antipolo, 1870 Rizal

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

15
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL
SOURCE OF DATA
The main sources of data in the study are the street food vendors in Barangay Sta. Cruz,
specifically along Olalia Road , during the third quarter of the first semester from February to
April 2024 of the school year 2024, with a total number of ten (10) street food vendors
participants. Samples are selected using the probability sampling technique, specifically simple
random sampling. Street food vendors in Barangay Sta. Cruz serves as the subjects of the
study as representatives of the target population. The decision to choose vendors in Barangay
Sta. Cruz depends on factors such as convenience, quality, variety, price, customer service, and
reputation. Vendors near Barangay Sta. Cruz might be chosen for their convenience, as people
often prefer vendors who are close by, making goods more accessible without traveling far.

Table 1
Distribution of the Respondent

Respondent Street Food Vendors Total

Frequency 10 10

Percentage 100% 100%

​ Table 1 revealed that an equal number of respondents was chosen from a randomly
chosen group with the number and percentage. There were a total of ten (10) respondents in
the study.

PARTICIPANT OF THE STUDY / SAMPLE

The researchers will conduct a survey research of Business Operation Strategies of the
Street Food Vendors nearby School along the Olalia Road, Brgy.Sta Cruz. The researcher will
select random street food vendors at Olalial Road for study because they possess all the criteria
necessary for the researchers' interest in understanding their experiences and strategies. Ten
(10) street food vendors will be participating as respondents in the study. Through their
participation, these vendors provided valuable comprehension that contributed to a deeper
understanding of the dynamics of street food vending in the community. This study benefits not
only the researcher but also the respondent as it allows them to observe their change and
development or progress overtime. They can also self-assess and make plans if needed.
Because the dataset was interview-based, respondent names, faces, and other information
that did not wish to be revealed were not to be published due to privacy rights and

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

16
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL
concerns. The researchers confirmed that the respondent agrees to disclose relevant
information for research purposes only.

RESEARCH INSTRUMENTS
The researchers will use interviews by partnering of survey questionnaires with a using
likert scale and checklist which are close-ended to gather the data of the strategies of the street
food vendors in Olalia Rd, Brgy Sta. Cruz. A systematically prepared form with a set of
questions designed to get and produce responses from the respondents. The likert scale
prepared by the researchers contains 5 likert and checklist items. The items are inside a table,
each column has a corresponding scale (strongly agree, agree, fair, disagree, strongly disagree)
in which respondents choose his or her response by checking tick-marks.

According to Sathiyaseelan, M. (2015) The research instruments are the tools that the
researcher uses to collect data. There are different types of instruments based on the structure
or format, purpose, nature, and availability. The common types of instruments used in the
nursing studies are questionnaires and scales. Instruments are selected based on the research
question.

DATA COLLECTION / SAMPLINGS TECHNIQUES

This study utilized purposive and simple random sampling. According to Crossman
(2020), a purposive sample is a non-probability sample that is selected based on characteristics
of a population and the objective of the study. Purposive sampling is different from simple
random sampling and is also known as equal chance of being selected.

On the other hand, Simple random sampling is a technique in which each member of a
population has an equal chance of being chosen through an unbiased selection method. Each
subject in the sample is given a number, and then the sample is chosen randomly (Simkus,
2023).

The researchers conducted interviews with the participants to collect the necessary data.
An interview is a qualitative research method in which questions are asked to gather data
(George, 2022). The researchers asked prepared questions for the interview via personal.

DATA ANALYSIS
The researchers will use Frequency Distribution Analysis as the statistical tool for their
study. Frequency Distribution Analysis will be a representation that will display the number of
observations within an interval in a tabular or graphical format.

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

17
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL
The researchers will use this tool because it will be the easiest way to interpret and analyze
data with the type of survey questionnaire that they will use.

PROCEDURE OF THE STUDY

To carefully analyze and interpret the data gathered from the study on the Business
Operation Strategies of the Street Food Vendors nearby School along the Olalia Road, Brgy.Sta
Cruz. the researchers will utilize purposive and simple random sampling techniques. This will be
employed to know the strategies employed by street food vendors in operating their business.

First, the researcher will ask and make a consent paper with 2 letters to be signed by the
Inquiries, Investigation and Immersion teacher and together with the School principal to get an
approval to conduct an interview outside of the school, and for the second consent was for the
respondent of the study. The researchers will make sure that the information of the respondent
will keep it private and confidential for their own sakes.

When the consent paper is done and gets signed by the teacher and principal of the
school, the researcher will create or make questionnaires for the street food vendors that will
suit their knowledge and comprehension about the strategies that they will put forth when some
challenges occur in their business. Once the researcher was done making the list of research,
the researcher will be validated by the Inquiries,Investigation and Immersion teacher including
the other group of the research to verify if the list/question was ok and ready to be asked to the
respondent.

After the validation of the question, the researcher will select or choose a random street
food vendor in choosing as the respondent. The researcher will select randomly street food
vendors with a total of 10 respondents that will participate in the study.

Then after the researchers selected randomly the respondent that will participate in the
study, the researcher will now conduct an interview to the 10 chosen respondents with a
consent letter and with having an agreement of the confidentiality and privacy of the respondent
identity.
And lastly, after the interview with the street food vendors and gather the data. The
researcher will comply, analyze and interpret based on the data gathered.

The study will involve conducting a survey among street food vendors in Brgy. Sta. Cruz,
Olalia Road, to gather data on their business strategies, challenges, marketing techniques, and
customer preferences. Additionally, street food vendors will be examining their preparation
processes, customer interactions, location choices, and overall business operations for
comprehension into their strategies and operations. The analysis of surveys and interviews will

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

18
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL
identify common strategies used by street food vendors in Brgy. Sta. Cruz, Olalia Road, guiding
recommendations for business improvement. Throughout the research process, ensuring the
accuracy and comprehensiveness of the data collected from the survey responses obtained
from the street food vendors will be paramount.

SOURCE OF DATA
The main sources of data in the study are the street food vendors in Barangay Sta. Cruz,
specifically along Olalia Road , during the third quarter of the first semester from February to
April 2024 of the school year 2024, with a total number of ten (10) street food vendors
participants. Samples are selected using the probability sampling technique, specifically simple
random sampling. Street food vendors in Barangay Sta. Cruz serves as the subjects of the
study as representatives of the target population. The decision to choose vendors in Barangay
Sta. Cruz depends on factors such as convenience, quality, variety, price, customer service, and
reputation. Vendors near Barangay Sta. Cruz might be chosen for their convenience, as people
often prefer vendors who are close by, making goods more accessible without traveling far.

STATISTICAL TREATMENT
​ ln this study on the Business Operation Strategies of the Street Food Vendors
nearby School along the Olalia Road, Brgy.Sta Cruz., the following statistical tools were
used to analyze and interpret the collected data:

Percentages were used to express the frequency of each respondent by their

demographic profile of the Street Food Vendors nearby School along the Olalia Road, Brgy.Sta
Cruz for operating their business. This allowed for a better understanding of their background
why they chose operating a business.

To determine how those strategies help the street food vendors in Brgy. Sta. Cruz, Olalia
Road in terms of competitors and customers, weighted mean was used to measure the general
response of the samples, whether they agreed or not, from the data gathered from the
conducted survey;

To determine the significant difference between Business Operations and Strategies of the
Street Food Vendors nearby school along Olalia Road. Brgy. Sta Cruz, the t-test will be used
.This is a type of statistical test used to evaluate the differences between two sets of data that
were used; to determine if there is a statistically difference between the two learning modalities
that affect the class performance of Grade 12 ABM students.
The scale and range below was used to interpret items in the questionnaire using the
given Verbal interpretation

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

19
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL
Scale Range Verbal Interpretation

5 4.51-5.00 Strongly Agree

4 3.51-4.50 Likely Agree

3 2.51-3.50 Agree

2 1.51-2.50 Likely Disagree

1 0.00-1.50 Strongly Disagree

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

20
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL
RESULT AND DISCUSSION
This chapter deals with the presentation, analysis and interpretation of the data.

The following table shows are based on the SOP 1 survey questionnaire that What are
the primary strategies employed by the Street Food Vendors along school nearby Olalia
Road, Brgy. Sta Cruz

Figure 1
Highest Educational Attainment of the Respondent
​ Figure 1 shows the highest degree or level of education achieved by a group of
individuals of street food vendors in Olalia road Brgy sta. Cruz . Majority of the respondent with
a 60%t are high school graduates,while both College and Elementary have 20%.This suggests
that the majority of individuals in the group have completed high school, with smaller
percentages having completed only elementary school or having pursued some college
education up to the first year.

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

21
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL
Figure 2
Strategies used by the Street food vendors in their business operation
​ Figure 2 Shows that 100% of the respondents used the Marketing strategies.Marketing
strategy is an organization's promotional efforts to allocate its resources across a wide range of
platforms and channels to increase its sales and achieve sustainable competitive advantage
within its corresponding market. With a use of 7p’s of marketing, street food vendors identify
their purpose for making and creating a new and producing more product.

Figure 3
Sale Tactics used by Street Food Vendors
​ Figure 3 shows that “Being realistic and Honest about your product is 50%” is the
highest percentage while the “Reverse Negative Feedback” and “Focus on building relationship”
are same percentage which is 25%, So it means the most of vendors in brgy.Sta cruz, the sale
tactics that they use to promote their product is “Being realistic and honest about your product.

Figure 4
Customer engagement strategies employed by the Street Food Vendors that contribute
to customer attention and retention

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

22
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL
​ Figure 4 shows how the street food vendors employed a customer engagement that
contributed to the attention and retention of its customer. We can see that 43.8% was the
highest which is warm calling.Warm calling is you connecting with prospects who have already
shown some level of interest or familiarity with your company or product, which help Street Food
Vendors to know their business.The second one is 31.3 which builds a relationship that can lead
to the vendors and customers to become loyal customers and trusted businesses. And 25% for
being realistic to their product.

Figure 5
Pricing Strategy employed by the Street Food Vendors
​ Figure 5 shows that the Street Food Vendors usually used the Market Penetration with
80% of the respondents answered this. Market penetration strategies aim to attract buyers by
offering lower prices on goods and services.That’s why they become known for being
affordable. While the 20% is price skimming. Price skimming involves setting rates high during
the introductory phase. This is designed to help businesses maximize sales on new products
and services.

Figure 6

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

23
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL
How does these strategies help you to boost your business
​ Figure 6 shows that the Street food vendors implement the strategies to help their
business boost if they enhance the customer loyalty with a 43.8%. This means they keep
building a relationship with its customers,while 37.5 they build reputation and trust, because
having a business you're making a reputation to keep your business stand out to your
competitors and making sure that it can be trusted and legible. 12.5% for differentiating from
competitors and the remaining 6.3% is sustainable growth. Sustainable growth means even just
street food vendors, it helps our economy to be sustainable and stable for the GDP of the
country.

The following table shows are based on the SOP 2 survey questionnaire with a using
likert scale in How those strategies help the Street Food Vendors in Brgy. Sta Cruz
nearby school along Olalia Road

Table 2
Computed mean of the Street Food Vendors in Brgy. Dta Cruz nearby school along Olalia Road
in terms of Competitors

Question Competitors

Weighted Mean Verbal Interpretation

1 - -

2 - -

3 0.42 Strongly Disagree

4 1.14 Strongly Disagree

5 4.54 Strongly Agree

Average 6.1 Strongly Agree

​ Table 2 shows the computed mean of the Street Food Vendors in Brgy. Sta Cruz nearby
school along Olalia Road in terms of Competitor is 6.1, indicating that on average, the Street
Food Vendors strongly agree that the competitors are a threat for their business operation.This
suggests that these Strategies of the Street Food Vendors need to improve and innovate to stay
head to those competitors. Overall, this data suggests that the Street Food Vendors need to
focus on making new strategies to overcome those competitors and staying ahead of them.

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

24
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL
Table 3
Computed mean of the Street Food Vendors in Brgy. Dta Cruz nearby school along Olalia Road
in terms of Customers
Question Customer

Weighted Mean Verbal Interpretation

1 - -

2 - -

3 0.6 Strongly Disagree

4 1.8 Strongly Disagree

5 4.3 Strongly Agree

Average 6.7 Strongly Agree

​ Table 3 shows the computed mean of the Street Food Vendors In Brgy. Sta Cruz nearby
school along Olalia Road In terms of Customer is 6.7, indicating that on average, the Street
Food Vendors Strongly Agree that the Customers are important for their business. Customer
loyalty is very important for business in building relationships and customer loyalty. Because
customers are, first and foremost, the lifeblood of every company; without them, there would be
no business. Businesses must use every effort to attract and retain customers since they are the
source of the income required for survival and expansion. Overall, this data suggests the
importance of customers in business is very needed to continue the run of it

Table 4
Summary of the Weighted Mean on How those strategies help the Street Food Vendors in
Brgy. Sta Cruz nearby school along Olalia Road in Terms of Competitors and Customer
Category Business Operation Strategies of the Street Food
Vendors along Olalia Road nearby School at Brgy. Sta
Cruz

Weighted Mean Verbal Interpretation

Competitors 6.1 Strongly Agree

Customers 6.7 Strongly Agree

Average 6.4 Strongly Agree

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

25
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL

Table 5
Test of Significance Difference between the Two Different Categories of the Street Food
Vendors along Olalia Road nearby school at Brgy. Sta Cruz using T-test

Category WM sd Computed Critical t Decision Interpretat

t value value ( a= ion
5% df=29)

Competito 6.1 2.2 0.11 1.79 Fail to Not

rs Reject the significant
Ho

Customer 6.7 1.89

s

Legend:
WM- Weighted Mean- sd Standard Deviation, Ho-Null Hypothesis
As revealed in Table 5, the computed t value of 0.11 is less than the critical t value of
1.79, at the 5% level of significance. The statistical decision fails to reject the null hypothesis.
Thus, there is no significant difference between the two different categories of the Business
Operation Strategies of the Street Food Vendors along Olalia Road nearby School at Brgy. Sta
Cruz.

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

26
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL

SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION

This chapter presents the summary of findings in the previous chapter,conclusion drawn
and recommendation formulated based on the findings.

SUMMARY
This study focused on the Business Operations Strategies of the Street Food Vendors
along Olalia Road, Brgy. Sta. Cruz during the School Year of 2024. The study aimed to
determine the primary strategies employed by street food vendors, assess how these strategies
benefit them, and investigate if there are significant differences in the benefits experienced by
vendors near schools along Olalia Road, Brgy. Sta Cruz.

The study utilized a survey research design with a randomly selected group of street
food vendors near schools along Olalia Road, Brgy. Sta Cruz. A 10-item objective survey
questionnaire was used, consisting of Likert scale choices and checklists. The questionnaire
assessed marketing and sale tactics, pricing, customer engagement methods, and the impact
on competitors and customers.

Statistical tools such as frequency, percentage, weighted mean, and paired t-test in one
independent sample were employed to analyze the gathered data.

Based on the analysis, the following findings were obtained:

1. Primary strategies employed by street food vendors in Barangay Sta. Cruz:

a. Survey questionnaire with a checklist was administered to gather perspectives on
marketing and sale tactics, pricing, and customer engagement methods.
b. Mean values were calculated from the tally sheet to determine the most common strategies.
c. Conclusion was drawn based on the test-statistic value and critical t value.
d. Appropriate null and alternative hypotheses were formulated regarding sample proportion.

2. Benefits of strategies implemented by street food vendors in Brgy. Sta. Cruz, Olalia Road:
a. Survey questionnaire with a Likert scale was administered to assess the impact on
competitors and customers.
b. Mean values were calculated from the tally sheet.
c. Conclusion was drawn based on the test-statistic value and critical t value.
d. Appropriate null and alternative hypotheses were formulated regarding sample proportion.

3. Significant Difference in Benefits of Strategies Implemented by Street Food Vendors:

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

27
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL
The computed mean for competitors is 6.1 (strongly agree) with a standard deviation of 2.2.
For customers, the computed mean is 6.7 (strongly agree) with a standard deviation of 1.89.
The computed t-value is 0.11, and the critical t-value is 1.79. Based on the analysis, the results
indicate that there is not enough evidence to reject the null hypothesis (Ho). The p-value of 0.11
and the critical t-value of 1.79 suggest that the differences observed in the benefits of strategies
implemented by street food vendors are not statistically significant. Therefore, we fail to reject
the null hypothesis, indicating that there are no significant differences between the benefits
experienced by street food vendors in their business operations near the school along Olalia
Road, Brgy. Sta Cruz.

CONCLUSION

In conclusion, this study aimed to investigate the business operations strategies

employed by street food vendors near a school along Olalia Road, Brgy Sta Cruz. The primary
objectives were to identify these strategies, understand their impact on competitors and
customers, and determine if there was a significant difference in the benefits derived from these
strategies.

The findings of the study revealed that the most common marketing and sales tactics
employed by street food vendors included pricing strategies and customer engagement
methods. These strategies were perceived to be beneficial in terms of both competitors and
customers.

However, by analyzing the data and comparing the mean values, it was determined that
there was no significant difference in the benefits of these strategies among the vendors
operating near the school. The statistical analysis indicated that the results were not statistically
significant, leading to the failure to reject the null hypothesis.

Based on these findings, it can be concluded that while street food vendors in the area
employ various strategies to attract customers and compete with other vendors, there is no
significant difference in the perceived benefits of these strategies. This suggests that the
effectiveness of these strategies may be similar among the vendors studied.

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

28
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL
RECOMMENDATION

Students: Based on the findings of this study on the business operations strategies of street
food vendors, it is recommended for future students conducting research in similar areas to
consider exploring the effectiveness of alternative marketing and sales tactics beyond pricing
strategies and customer engagement methods. Future students could consider examining the
role of external factors such as location, customer demographics, and economic conditions in
shaping the effectiveness of these strategies.

Street food vendors: Based on this study, it shows that employing various strategies to attract
customers yields similar perceived benefits among vendors. Therefore, consider diversifying the
approach by focusing on quality, unique offerings, and engaging customer experiences to stand
out in the competitive landscape. Additionally, prioritize building strong customer relationships to
foster loyalty in business.

Teachers: The researchers' sources can gain ideas and knowledge for the teachers and can be
both helpful for the learners if they want to teach it to them. It can be a relevant topic and be
mindful for their future strategies not only on their profession

Future Researchers: This study lays a solid foundation for future research concerning
business strategies. It not only offers valuable insights into street food vendors' business
strategies and their impact on operations but also serves as a guiding resource for other
researchers in their future studies.

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

29
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL
REFERENCES

Amaresan, S. (2023) 28 Questionnaire Examples, Questions, & Templates to Survey Your

Clients. Retrieved from
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Bayan, M.M .,Valdezay O.K.R. (2015) Profitability and Sustaining the Business of Street Food
Vendors in Balamban. Retrieved from
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ng-mga-Street-Food-Vendors-sa-Balamban

Hill, J., & Mchiza, Z., & Puoane, & T., Steyn, NP. (2019) The development of an evidence-based
street food vending model within a socioecological framework: A guide for African countries.
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https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0223535

International Labour Organization (ILO) (2023) StreetNet International: Organizing street

vendors towards formalization and economic empowerment. Retrieved from
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Jaishankar, V., & Sujatha, L. (2016). A Study on Problems Faced by the Street Vendors in
Tiruchirappalli City. SSRG International Journal of Economics and Management Studies (SSRG
– IJEMS), 3(9), 40-43.Retrieved from
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Kangah,E.(2023).FDA cautions street food vendors operating without permit. Retrieved from
https://www.asaaseradio.com/fda-cautions-street-food-vendors-operating-without-permit/

Khushidig, I. (2023) Roles of Street Vendors. Retrieved from

https://medium.com/@khushidigimarketerzz/roles-of-street-vendors-caba3cf6a118#:~:text=Acco
rding%20to%20the%20International%20Labour,(GDP)%20in%20developing%20countries.
N., Elangovan and R., Rajendran, Conceptual Model: A Framework for Institutionalizing the
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9-38423-409-X, Available at SSRN: Retrieved from https://ssrn.com/abstract=3515944

Ottar ,H. (2019) Questionnaire surveys. Retrieved from

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

30
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Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL
https://www.forskningsetikk.no/en/resources/the-research-ethics-library/methods/questionnaire-s
urveys/

Recio,R.B.(2019). Street vendor ‘ self-help strategies highlight cities ‘ neglect of how the other
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Staatz, J., & Hollinger, F. (2016) Street Food around the World: A Review of Literature.
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Simkus, A. (2023) Simple Random Sampling Method: Definition & Example. Retrieved from
https://www.simplypsychology.org/simple-random-sampling.html

Van Der Biezen, L. E. (2023). Navigating the Daily Challenges faced by Small Food Vendors in
Metro Manila, Philippines. Retrieved from
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World Bank. (2017). "East Asia’s Changing Urban Landscape: Measuring a Decade of
Spatial Growth." Retrieved from
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scape-measuring-a-decade-of-spatial-growth

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Telephone No.: (02) 8561-6291
Email Address: [email protected]

31
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL

APPENDICES

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

32
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL

PERMIT TO CONDUCT STUDY

Madam:
Greetings of peace and good will!

The undersigned is currently taking Inquires Investigation and Immersion At present, we

are conducting a research study entitled Business Operation Strategies of the Street
Food Vendors NearbySchool Along at the Olalia Road Brgy. Sta. Cruz

In connection to this, we would like to ask permission from your good office to allow us
to conduct the gathering of data. The participants of the study are mostly some of the
learners and/or teachers.
It is hoped that this request will merit your favorable consideration and approval. Rest
assured that all data gathered will be treated with utmost confidentiality.
Thank you very much and God bless.

Respectfully yours,
The Researchers
Grade & Section: ABM 1205​
Group: 4

Noted by:​ ​ ​ ​ ​ ​

___________________​ ​ ___________________
MRS. ZORINA LUGO MRS. LIZA L. BANAYO
Research Adviser Principal II
Master Teacher I Antipolo City Senior High School
​ ​ ​

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

33
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL

STATEMENT OF THE PROBLEM 1

1. What are the primary strategies employed by street food vendors in Barangay Sta.
Cruz?
1.1. Identify the most common marketing and sales tactics.
1.2. Explore pricing strategies and customer engagement methods.
Survey Questions
What is the highest degree or level of education you have achieved?
1.What strategy is usually used by street food vendors in their business operations?
​Marketing Strategies ( Product, Price, Place People)
​Online Marketing ( posting, liveselling)
​Direct Contact Marketing ( promotion, flyers, phone calls etc.)
​Making a Poster
2. What are the sales tactics they usually do to promote their product?
​Being realistic and honest about your product
​Trying the Negative Reverse selling strategy
​Focus on building a relationship
​Develop a strong social media presence
3. How are the customer engagement strategies employed by street food vendors in
Brgy. Sta. Cruz, Olalia Road contribute to customer attraction and retention?
​Building a relationship
​Develop a strong social media presence
​Warm calling
​Being realistic and honest about their product
4. What pricing strategy do they apply to their product?
​Product pricing
​Bundle pricing

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

34
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL
​Time pricing
​Price skimming
5. How do these strategies help you to boost your business?
​It builds Trust and Reputation
​It Enhancing Customer Loyalty
​It Contributing the Sustainable Growth
​It Differentiating from Competitors

STATEMENT OF THE PROBLEM 2

2. How those strategies help the street food vendors in Brgy. Sta. Cruz, Olalia Road in
terms of:
1.1 Competitor
1.2 Customers
Survey Questions to 1.1
1.Do you think your competitors; with the same product are a threat?
​Strongly Agree
​Likely Agree
​Agree
​Strongly Disagree
​Likely Disagree
2.Will your products continue to generate sales despite facing stiff competition?
​Strongly Agree
​Likely Agree
​Agree
​Strongly Disagree
​Likely Disagree
3. Do you regularly monitor your competitors' activities and strategies?

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

35
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL
​Strongly Agree
​Likely Agree
​Agree
​Strongly Disagree
​Likely Disagree
4. Do you make changes in your business strategy based on actions taken by my
competitors?
​Strongly Agree
​Likely Agree
​ Agree
​Strongly Disagree
​Likely Disagree
5. Do you think It is important for your business to stay ahead to competitors?
​Strongly Agree
​ Likely Agree
​ Agree
​Strongly Disagree
​Likely Disagree

Survey Questions to 1.2

1.I believe that cultivating a positive demeanor or conduct is essential for expanding my
customer base and business growth.
​Strongly Agree
​Likely Agree
​Agree
​Strongly Disagree

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

36
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL
​Likely Disagree
2. I Prioritize customer satisfaction in my business.
​Strongly Agree
​ Likely Agree
​ Agree
​Strongly Disagree
​Likely Disagree
3. I regularly collect feedback from my customers.
​Strongly Agree
​Likely Agree
​Agree
​Strongly Disagree
​Likely Disagree
4.I believe that understanding customer needs is crucial for business success.
​Strongly Agree
​Likely Agree
​Agree
​Strongly Disagree
​Likely Disagree
5. I believe that building strong relationships with customers leads to long-term success.
​Strongly Agree
​Likely Agree
​Agree
​Strongly Disagree
​Likely Disagree

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

37
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL

Tally Sheet 1
How those strategies help the street food vendors in Brgy. Sta. Cruz, Olalia Road
in terms of Competitor

Question Street Food Vendors

No.
SA LA A LD SD Total

1 9 - 1 - - 10

2 6 2 2 - - 10

3 4 4 2 - - 10

4 8 1 1 - - 10

5 7 2 1 - - 10

Total 34 9 7 - - 50

Tally Sheet 2
How those strategies help the street food vendors in Brgy. Sta. Cruz, Olalia Road
in terms of Customers

Question
No.
SA LA A LD SD Total

1 6 3 1 - - 10

2 3 4 3 - - 10

3 8 1 1 - - 10

4 1 4 5 - - 10

5 7 3 - - - 10

Total 25 15 10 - - 50

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

38
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL

DOCUMENTATION

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

39
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL
Curriculum Vitae

MONZALES, SHAWN SUMMUEL P.

114 Sitio East Kamias Brgy. Sta. Cruz Antipolo City
[email protected]
09994664531

PERSONAL DATA
Birthday: December 26, 2005
Birthplace: Antipolo City
Age: 18 Years Old
Gender: Male
Nationality: Filipino
Religion: Born-Again
Civil status: Single
Height: 167 cm
Father's name: Monazales, Marine
Mother's name: Monzales, Domil

EDUCATIONAL BACKGROUND
Primary: Delapaz Elementary School
Secondary: Antipolo City Senior High School

SKILLS AND INTEREST

-​ Painting
-​ Drawing

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

40
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL
Curriculum Vitae
John Reimar C. Obeda
114 Sitio East Kamias Brgy. Sta. Cruz Antipolo City
[email protected]
09994664531

PERSONAL DATA
Birthday: May 16, 2006
Birthplace: Antipolo City
Age: 17
Gender: Male
Nationality: Filipino
Religion: Catholic
Civil status: Single
Height: 167
Father's name: Reynaldo Obeda
Mother's name: Marilyn Obeda

EDUCATIONAL BACKGROUND
Primary: Sta. Cruz Elementary School
Secondary: Antipolo National High School

SKILLS AND INTEREST

-​ Digital art
-​ Watching pet videos

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

41
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL

Curriculum Vitae
JUSTINE ORDOVEZ
Lot 7, Blck 1A-13 Road B Phase 4 Brgy. Bagong Nayon Antipolo City
[email protected]
09158301914

PERSONAL DATA
Birthday: August 24, 2002
Birthplace: Quezon City
Age: 21 years Old
Gender: Male
Nationality: Filipino
Religion: Catholic
Civil status: Single
Height: 162 cm
Father's name: Alfonso C. Ordovez
Mother's name: Rosemarie V. Ordovez

EDUCATIONAL BACKGROUND
Primary: Bagong Nayon 1 Elementary School
Secondary: Alternative Learning System (ALS)
Graduate

SKILLS AND INTEREST

-​ Gaming

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

42
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL
Curriculum Vitae

RESURRECCION, GEORGE B.
Sitio Kapatiran Brgy San Isidro Antipolo City
[email protected]
09199726897

PERSONAL DATA
Birthday: September 7, 2004
Birthplace: Antipolo City
Age: 19 Years Old
Gender: Male
Nationality: Filipino
Religion: Catholic
Civil status: Single
Height: 162cm
Father's name: Joedito S. Resurreccion
Mother's name: Liza B. Resurreccion

EDUCATIONAL BACKGROUND
Primary: Bagong Nayon 2 Elementary School
Secondary: Antipolo City Senior High School

SKILLS AND INTEREST

-​ Basketball
-​ Badminton
-​ Gaming

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

43
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL

Curriculum Vitae

RALPH GIO R. SALIVIO

Blk 7 Lot 22 Ivory Palm St. Dela Paz Antipolo City
[email protected]
09853652728

PERSONAL DATA
Birthday: June 29, 2006
Birthplace: Antipolo City
Age: 17 Years Old
Gender: Male
Nationality: Filipino
Religion: Catholic
Civil status: Single
Height: 154cm
Father's name: Raffy M. Salivio
Mother's name: Maria Aileen R. Salivio

EDUCATIONAL BACKGROUND
Primary: Sta. Cruz Elementary School
Secondary: Antipolo National High School

SKILLS AND INTEREST

-​ Listening to Music

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

44
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL

Curriculum Vitae
ANGELO SARMIENTO
Sitio Taguisan 3 Barangay Bagong Nayon 1 Antipolo City
[email protected]
09303265435

PERSONAL DATA
Birthday: October 03, 2003
Birthplace: Antipolo City
Age: 20 years Old
Gender: Male
Nationality: Filipino
Religion: Catholic
Civil status: Single
Height: 176 cm
Father's name: WilFredo D. Calexterio
Mother's name: Juvy D. Sarmiento

EDUCATIONAL BACKGROUND
Primary: Bagong Nayon 1 Elementary
Secondary: Antipolo National High School

SKILLS AND INTEREST

-​ Playing online games
-​ Watching Movie

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

45
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL
Curriculum Vitae

NATHANIEL V. SUBA
Blk 4 Lot 24 Masinop St. Sitio Tagumpay Brgy. Bagong Nayon
[email protected]
09913448858

PERSONAL DATA
Birthday: September 24, 2003
Birthplace: Antipolo City
Age: 20 years old
Gender: Male
Nationality: Filipino
Religion: Iglesia Ni Cristo
Civil status: Single
Height: 172 cm
Father's name: Eduardo T. Suba
Mother's name: Evangeline V. Suba

EDUCATIONAL BACKGROUND
Primary: Sta. Cruz Elementary Cruz
Secondary: Antipolo National High School

SKILLS AND INTEREST

-​ Hardworking - Listening to Music
-​ Flexibility - Reading

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

46
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL

Curriculum Vitae

JOHN RAIN L TUNGOL

101 Maunlad st. Brgy. Delapaz Antipolo City
[email protected]
09506421638

PERSONAL DATA
Birthday: July 9, 2006
Birthplace: Olongapo
Age: 17 years old
Gender: Male
Nationality: Filipino
Religion: Catholic
Civil status: Single
Height: 158
Father's name: Ranilo Tungol
Mother's name: Dolores Tungol

EDUCATIONAL BACKGROUND
Primary: Bagong Nayon 4 Elementary School
Secondary: Bagong nayon 2 National High School

SKILLS AND INTEREST

-​ Reading

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

47
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL

Curriculum Vitae

CHARMAINE B. OMOTONG
180 Sitio Cacalog Brgy. Sta. Cruz Antipolo City
[email protected]
09602364432

PERSONAL DATA
Birthday: April 02, 2004
Birthplace: Tanawan
Age: 19 Years Old
Gender: Female
Nationality: Filipino
Religion: Catholic
Civil status: Single
Height: 164 cm
Father's name: Richard Omotong
Mother's name: Nory Omotong

EDUCATIONAL BACKGROUND
Primary: Sta.Cruz Elementary School
Secondary: Antipolo National High School

SKILLS AND INTEREST

-​ Reading

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

48
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL

Curriculum Vitae

SOPHIA MARIELLE Q. PALUSTRE

Esguerra Peña Francia Brgy. Mambugan Antipolo City
[email protected]
09318803286

PERSONAL DATA
Birthday: July 20, 2005
Birthplace: Antipolo City
Age: 18 Years Old
Gender: Female
Nationality: Filipino
Religion: Catholic
Civil status: Single
Height: 150 cm
Father's name: Elberto U. Palustre
Mother's name: Maria Luisa Q. Palustre

EDUCATIONAL BACKGROUND
Primary: Marikina Elementary School
Secondary: APEC Schools Calumpang

SKILLS AND INTEREST

-​ Gaming ​ ​ ​ ​ - Singing

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

49
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL
Curriculum Vitae

NORJEHAN L. PAUDAC
32 Sitio Sekara Bagong Nayon Antipolo City
[email protected]
09555876220

PERSONAL DATA
Birthday: Aug 7,2005
Birthplace: Lanao Del Sur
Age: 18 years Old
Gender: Female
Nationality: Filipino
Religion: Islam
Civil status: Single
Height: 164 cm
Father's name: Jalil Usman
Mother's name: Nasimah Paudac

EDUCATIONAL BACKGROUND
Primary: Radapan Primary School
Secondary: Antipolo National High School

SKILLS AND INTEREST

-​ Reading

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

50
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL
Curriculum Vitae

MERY ROSE T. RAMIREZ

Zone 6 Don Vicente Street P-3 Brgy. Cupang Antipolo City
[email protected]
09369112918

PERSONAL DATA
Birthday: March 31, 2006
Birthplace: Silang Cavite
Age: 17 Years Old
Gender: Female
Nationality: Filipino
Religion: Born Again
Civil status: Single
Height: 164 cm
Father's name: Armando Ramirez
Mother's name: Daneca Torrente

EDUCATIONAL BACKGROUND
Primary: Capalonga Central School
Secondary: Pasacao Central School Gonzalo Aler National High
School
SKILLS AND INTEREST
- Reading

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

51
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL
Curriculum Vitae

CHARLYN V. REYES
Cogeo Village Barangay Bagong Nayon 1 Antipolo City
[email protected]
09777825661

PERSONAL DATA
Birthday: November 17, 2005
Birthplace: Pasig City
Age: 18 Years Old
Gender: Female
Nationality: Filipino
Religion: Catholic
Civil status: Single
Height: 160cm
Father's name: Charles L. Reyes
Mother's name: Jona-lyn B. Valerio

EDUCATIONAL BACKGROUND
Primary: Bagong Pag-asa Elementary school
Secondary: Antipolo National High School

SKILLS AND INTEREST

- Playing badminton - Watching kdrama

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

52
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL

Curriculum Vitae
CHEDESA MAE B. SABANAL
Brgy.Inarawan Sitio Pandayan Sapa Lower Antipolo City, Rizal
[email protected]
09129887953

PERSONAL DATA
Birthday: September 11, 2004
Birthplace: Quezon City
Age: 19 Years Old
Gender: Female
Nationality: Filipino
Religion: Catholic
Civil status: Single
Height: 149 cm
Father's name: Edisio Sabanal
Mother's name: Jelyn Sabanal

EDUCATIONAL BACKGROUND
Primary: Peace village Elementary
School
Secondary: Antipolo City Senior High
School

SKILLS AND INTEREST

-​ Reading - Playing Badminton - Leadership

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

53
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL
Curriculum Vitae
KRISTINE MAY B. VALERIO
Unit 2 bayabas streets pagrai brgy mayamot Antipolo City
[email protected]
09484132653

PERSONAL DATA
Birthday: August 2, 2005
Birthplace: Antipolo City
Age: 18 Years Old
Gender: Female
Nationality: Filipino
Religion: Catholic
Civil status: Single
Height: 154 cm
Father's name: Joel Valerio
Mother's name: Angustia Valerio

EDUCATIONAL BACKGROUND
Primary: Bagong Nayon 1 Elementary School
Secondary: Antipolo National High School

SKILLS AND INTEREST

-​ Playing online games
-​ Watching Kdrama

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

54
 Republic of the Philippines
Department of Education
REGION IV-A CALABARZON
CITY SCHOOLS DIVISION OFFICE OF ANTIPOLO
ANTIPOLO CITY SENIOR HIGH SCHOOL
Curriculum Vitae
MAJA GENEVIEV C. VIOJAN
Esguerra Peña Francia Brgy. Mambugan Antipolo City
[email protected]
09454206283

PERSONAL DATA
Birthday: February 13, 2006
Birthplace: Antipolo City
Age: 17 Years Old
Gender: Female
Nationality: Filipino
Religion: Jehovah's Witness
Civil status: Single
Height: 152 cm
Father's name: Jordan R. Viojan
Mother's name: Jackylou A. Casalme

EDUCATIONAL BACKGROUND
Primary: Mayamot Elementary School
Secondary: Mayamot National High School

SKILLS AND INTEREST

-​ Creativity - Arts
-​ Leadership - Listening to music
-​ Organization

Address: Olalia Rd., Brgy. Sta. Cruz Antipolo City

Telephone No.: (02) 8561-6291
Email Address: [email protected]

55