SYNOPSIS REPORT

On

VK yoga studio

Submitted in partial fulfilment of the requirements of the degree of

BACHELOR OF COMPUTER APPLICATION

Submitted by
Awale Kanchan Tukaram
Jadhav Vaishnavi nagorav

BCA DEPARTMENT
MAHILA BCA MAHAVIDYALAYA , LATUR

2024-25
 PROBLEM OF STATEMENT

The growing awareness of health and wellness has led to an increased

demand for yoga classes. However, yoga studios face several
challenges, including:

1. Limited Accessibility – Many potential clients struggle to find a yoga

studio that fits their schedule, location, and skill level.

2. Inefficient Booking & Management – Traditional methods of

booking classes and managing memberships (manual registers or
outdated systems) can lead to errors, overbookings, or missed
sessions.

3. Lack of Personalization – Students have different skill levels and

goals, but most yoga studios offer a generic class structure that may
not cater to individual needs.

4. Low Engagement & Retention – Studios often struggle to keep

students engaged and motivated, leading to high drop-out rates.

5. Limited Online Presence – Many small yoga studios lack a strong

digital presence, making it difficult to attract new students.
------------

OBJECTIVE AND SCOPE OF THE

PROJECT
1. To provide accessible yoga classes for individuals of all
ages and fitness levels, ensuring inclusivity.
 2. To promote physical and mental well-being through the
regular practice of yoga, addressing specific health
concerns like stress, posture, and flexibility.
3. To build a sense of community among participants and
encourage a healthy lifestyle through group activities
and mutual support.
4. To educate participants about the benefits of yoga and
how it can be integrated into daily routines for lasting
impact.
5. To establish a sustainable model for yoga programs
that can be replicated in other communities.

 Scope

The scope of a yoga studio project depends on various factors

such as the business model, target audience, location, and
services offered. Here’s a detailed breakdown of the possible
scope:

1. Project Overview

Establishing a yoga studio that offers wellness and fitness

programs.

Providing a serene and welcoming environment for yoga

practitioners.

Offering different styles of yoga, meditation, and

complementary wellness services.
2. Services Offered
Yoga Classes: Hatha, Vinyasa, Ashtanga, Kundalini, Bikram,
Yin, Restorative, Power Yoga, etc.

Workshops & Retreats: Weekend retreats, mindfulness

workshops, corporate wellness programs.

Private Sessions: One-on-one yoga, therapeutic yoga,

prenatal yoga.

Online Classes: Live-streamed and pre-recorded yoga

sessions.

Complementary Services: Meditation, sound healing,

Ayurveda, massage therapy.

3. Infrastructure & Facilities

Spacious and well-ventilated yoga rooms.

Reception area with seating and retail space for yoga gear.

Changing rooms and restrooms.

Storage for mats, blocks, straps, and props.

Outdoor or rooftop space for open-air sessions (if applicable).

4. Target Audience
Beginners to advanced yoga practitioners.

Fitness enthusiasts and wellness seekers.

Corporates, senior citizens, and special needs individuals.

Pregnant women (for prenatal yoga).

5. Technology & Management
Online booking system for class scheduling and payments.

Mobile app or website for memberships and video content.

Digital marketing (social media, email marketing, SEO).

Customer relationship management (CRM) tools.

6. Legal & Compliance

Business registration and permits.

Liability insurance for the studio and instructors.

Health and safety regulations compliance.

Copyright and licensing for music or digital content.

7. Financial Aspects
Initial investment (studio setup, equipment, branding).
Recurring costs (rent, utilities, salaries, marketing).
Revenue streams (memberships, drop-in classes,
merchandise sales, retreats).

Methodology

 Planning :-

• Conducted a detailed community survey to understand

participants' interest levels, preferred timings, and
 class format preferences (in-person or online), ensuring
the program met diverse needs effectively.
• Partnered with local wellness centers and schools to
identify suitable venues for yoga sessions.
• Recruited certified yoga instructors with experience in
teaching diverse age groups and skill levels.
• Designed a flexible schedule to include morning and
evening classes, accommodating various participant
preferences.
• Developed a marketing strategy using social media,
flyers, and local community boards to promote the
program widely.

 Execution :-

• Initiated weekly yoga sessions for three months,

beginning with a community launch event featuring
demonstrations and introductory classes.
• Created separate batches for beginners, intermediate,
and advanced practitioners to cater to different skill
levels.
• Organized themed sessions such as "Yoga for Stress
Relief," "Yoga for Core Strength," and "Family Yoga
Days."
• Integrated a digital platform for online registrations,
live-streamed sessions, and feedback collection,
ensuring seamless participant engagement.
•

 Monitoring :-
• Maintained attendance logs for each session to track
participation trends and identify popular time slots and
themes.
• Distributed feedback forms after every session to
gather insights and suggestions for continuous
improvement.
• Conducted monthly reviews with instructors to refine
teaching strategies, assess participant progress, and
address any challenges.

 Appendices :-

• Participant Survey Results

• Detailed insights from participant surveys indicated
that:
• 70% rated the sessions as "excellent," highlighting the
instructors’ expertise and session structure.
• 85% expressed interest in continuing with advanced
classes, demonstrating strong engagement.
• 95% appreciated the community-building aspect of the
program, emphasizing the supportive environment
created by group activities.

 Instructor Profiles:-

• Instructor A: Certified yoga practitioner with 10 years

of experience in Hatha and Vinyasa yoga. Specializes in
holistic wellness programs.
• Instructor B: Specialist in therapeutic yoga for stress
and anxiety management, with a focus on relaxation
techniques.
 • Instructor C: Focuses on children’s yoga and
mindfulness techniques, incorporating playful and
engaging methods for younger participants.
•

 Budget Overview :-

• Venue Rentals: $3,000

• Instructor Fees: $5,000
• Marketing and Outreach: $1,500

• Resource Materials: $500

• Miscellaneous Expenses: $1,000

HARDWARE & SOFTWARE TO BE

USED

1. Hardware for a Yoga Studio

a) Front Desk & Administration

Computer/Laptop – For managing bookings, marketing,

and customer records.

Tablet/iPad – Useful for quick check-ins, class

registrations, and digital waivers.

Point of Sale (POS) System – If you sell memberships,

merchandise, or accept walk-in payments.

Receipt Printer – For printing payment receipts.

Barcode Scanner – If you use membership cards for

check-ins.

b) Studio & Facilities

Smart TV/Projector – For virtual yoga classes, guided
sessions, or displaying schedules.

Sound System & Microphone – Wireless speakers and

headset microphones for instructors.

CCTV Cameras – For security and monitoring.

Smart Lighting & Thermostat – To create the perfect

yoga ambiance.

Fitness & Wellness Equipment

Wearable Fitness Trackers – To track clients' progress

(optional).

Infrared Heaters (for Hot Yoga) – If offering hot yoga

sessions.

Air Purifiers & Humidifiers – To maintain a fresh and

comfortable environment.

Studio Management Software

Mindbody – Industry-standard for class scheduling,

membership management, and payments.

Acuity Scheduling – Easy appointment booking system.

WellnessLiving – All-in-one platform for scheduling,

payments, and CRM.

Payment Processing & POS

Square POS – For in-person payments.

PayPal/Stripe – For online payment processing.

 Marketing & Engagement

Canva – For creating flyers, social media posts, and

newsletters.

Mailchimp – For email marketing campaigns.

Hootsuite/Later – For managing social media

scheduling.

Website & Online Booking

Calendly – For scheduling private yoga sessions.

Zoom – For virtual classes.

Accounting & Finances

QuickBooks/Xero – For bookkeeping and tax

management.

Client Communication & CRM

WhatsApp Business – For direct communication.

Slack/Discord – If you want to build a yoga community.

APPLICATION AND FUTURE SCOPE

OF THE PROJECT

Application:-
The yoga studio project has diverse applications across various
domains, including health, wellness, community building, and digital
transformation.

1. Health & Wellness:

Enhances physical fitness, flexibility, and mental well-being.

Provides stress relief, anxiety management, and mindfulness training.

Offers specialized classes for seniors, pregnant women, and

individuals with specific health conditions.

2. Community Engagement:

Creates a supportive environment for individuals to connect and grow

together.

Collaborates with local schools, corporate offices, and healthcare

institutions.

Organizes wellness events, retreats, and workshops to promote

holistic living.

3. Digital Transformation:

Offers virtual classes and online workshops, expanding accessibility.

Implements mobile apps and websites for class bookings and

membership management.

Uses AI-driven analytics for personalized fitness and wellness

recommendations.
4. Sustainable Business Model:

Generates revenue through memberships, workshops, private

coaching, and merchandise sales.

Adapts to hybrid business models (in-person and online) for greater

reach.

Encourages eco-friendly and ethical business practices.

---

Future Scope:-
The yoga studio project has significant potential for expansion and
innovation in the coming years.

1. Expansion into New Locations:

Opening additional branches in different neighborhoods or cities.

Collaborating with wellness resorts and retreats to provide immersive

experiences.

2. Diversified Offerings:

Introducing Ayurveda, sound healing, and nutrition counseling

services.
Providing corporate wellness programs tailored for employee stress
management.
Offering kids’ yoga and special therapeutic yoga sessions.

3. Integration of Advanced Technology:

Using AI and wearable technology to track fitness progress and

provide customized yoga plans.

Developing a virtual reality (VR)-based yoga experience for guided

meditation and relaxation.

Expanding digital content with pre-recorded yoga sessions and

interactive mobile applications.

4. Global Outreach & Online Expansion:

Building a strong online presence through YouTube, podcasts, and

wellness blogs.

Offering instructor training certifications to build a community of

trained professionals.

Hosting international yoga retreats and collaborations with global

wellness influencers.

5. Sustainability & Social Impact:

Promoting eco-friendly practices with sustainable yoga gear and a

green workspace.
Running social initiatives such
PROJECT TIMELINE (GANTT CHART/ PERT CHART)

PERT Chart for Yoga Studio Project

A PERT chart maps out tasks with dependencies and estimated

completion times. Below is a simplified task dependency:

1. Market Research → Business Plan

2. Find Location → Secure Permits → Renovation

3. Purchase Equipment → Setup Interiors

4. Hire Staff → Staff Training

5. Marketing → Promotion

6. Grand Opening (Final Node)

REFERENCES

1. Project Management Books & Guides

Project Management for Dummies – Covers basics of Gantt and PERT
charts.
The Lean Startup by Eric Ries – Helpful for business setup timelines.
PMP Exam Prep by Rita Mulcahy – Explains project scheduling
techniques.

2. Online Project Management Tools

Microsoft Project – Used for detailed Gantt charts.

Trello / Asana – Helps manage studio setup milestones.

Smartsheet – Templates for PERT and Gantt charts.

3. Business & Startup Websites

Bplans (www.bplans.com) – Offers sample business plans for yoga

studios.
Small Business Administration (www.sba.gov) – Provides planning and
licensing guides.
Mindbody Business Blog – Yoga studio marketing and management
strategies.

4. Case Studies & Research Papers

Look for studies on yoga studio business models on Google Scholar or
ResearchGate.
Example: "The Growth of Wellness Studios in Urban Areas" (Business
Research Journal).