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Communcation-and-Globalization

The document discusses the concepts of language acquisition, globalization, and multicultural communication, emphasizing the interdependence of cultures and economies. It highlights the challenges in communication across different cultural backgrounds, including ethnocentrism, prejudice, and varying communication styles. The document concludes with strategies for enhancing communication skills in multicultural settings, advocating for respect, active listening, and an understanding of cultural differences.

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loida.04bautista
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16 views63 pages

Communcation-and-Globalization

The document discusses the concepts of language acquisition, globalization, and multicultural communication, emphasizing the interdependence of cultures and economies. It highlights the challenges in communication across different cultural backgrounds, including ethnocentrism, prejudice, and varying communication styles. The document concludes with strategies for enhancing communication skills in multicultural settings, advocating for respect, active listening, and an understanding of cultural differences.

Uploaded by

loida.04bautista
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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some

important
terms
a group of people sharing the same
set of rules in a language system
while growing up, people acquire
languages used by language
communities
[mother tongue or first language]
(L1)
people learn second languages (L2)
by studying formally in school or
informally on their own
the communication of two people
with different languages which
results to a new form of language
[result: language change]
WHAT IS
GLOBALIZATION
ANYWAY?
GLOBALIZATION
the growing interdependence of the
world’s economies, cultures, and
populations brought about by
cross-border trade in goods and
services, technologies, and flows of
investment, people, and information
simply put, it is how countries
and people in the world interact
and integrate with each other
GALLEON TRADE, 1571
Manila, Philippines to Acapulco, Mexico
(first time that the Americas were directly connected to Asian trading routes)
ideas and traditions are
integration of markets, traded and assimilated
trade, and investments

But not to everyone.


Every step forward in technology
brings with it new dangers.
Many argue that globalization
operates mostly in the interests
of the richest countries.

It is not helping to close the gap between the


world’s poorest and richest nations.
How does it affect
COMMUNICATION?
global communication is
directly affected by the
process of globalization
INCREASED BUSINESS OPPORTUNITIES
outsourcing of employees from other countries
use of communication vehicles such as video conferencing make it easier to
connect with anyone in the world; take advantage of opportunities in other
countries, improving the economy on a global scale

[The Effects of Communication on Global Communication: Anam Ahmed, 2018]


FEWER CULTURAL BARRIERS
cultural barriers become less prevalent
having the chance to communicate with people around the world helps people
understand each other’s cultures a little better

[The Effects of Communication on Global Communication: Anam Ahmed, 2018]


CREATION OF A GLOBAL VILLAGE
distance and isolation no longer matter
it is now easier to see people from the other side of the world as neighbors
instead of strangers from a faraway land

[The Effects of Communication on Global Communication: Anam Ahmed, 2018]


If done wisely, globalization
could lead to unparalleled
peace and prosperity. If
done poorly, to disaster.”
consists of the values, beliefs, systems
of language and communication,
practices that people share in common
(Cole, 2018)
It is not biological. It is not inherited. Much of
learning culture is unconscious. It is learned
from families, peers, institutions, and media.

[enculturation: process of learning a culture]


Because it is shared, we are able to act in
socially-appropriate ways as well as predict
how others will act.

[culture is not always homogenous]


Symbols vary cross-culturally. They only
have meaning when people in a culture agree
on their use.

[language is the most important symbolic component of culture]


Various parts of culture are interconnected.
To truly understand a culture, learn about its
parts, not only a few.
Cultures interact and change. As cultures
interact with each other, they exchange ideas
and symbols. All cultures change to adapt to
changing environments.
CULTURAL ICEBERG MODEL
Edward Hall, Father of Intercultural Communication
while some aspects may be visible, a larger portion is hidden beneath the surface
visible: 10% | hidden: 90%
MULTICULTURAL
COMMUNICATION
interacting with people from different
cultural backgrounds and mediating
the differences

32
CHALLENGES IN
MULTICULTURAL
COMMUNICATION
ETHNOCENTRISM
belief that your own culture is superior than others
takes away the opportunity to understand others; this superiority makes others
feel invalidated or not valued resulting to a failure to communicate
PREJUDICE
negative attitude toward a group of people
unreasoned looking down on others without prior understanding of their culture
STEREOTYPING
generalizing some groups of people
oversimplifying other’s culture
DIFFERENT COMMUNICATION STYLES
the way people communicate varies across cultures
language use: some words and phrases are used differently
DIFFERENT ATTITUDES TOWARDS CONFLICT
some view conflict as positive, some avoid it
USA deal with conflict; Eastern countries deal with it quietly
DIFFERENT APPROACHES TO
COMPLETING TASKS
there are different ways on how tasks are completed
access to resources, judgments, rewards, time, relationships
DIFFERENT DECISION-MAKING STYLES
roles of individuals in decision-making vary
USA: delegation; Southern Europe &Latin America: self
DIFFERENT ATTITUDES TOWARD
DISCLOSURE
for some, it is not appropriate to be frank about emotions
or about a misunderstanding or personal information
DIFFERENT APPROACHES TO KNOWING
differences in the way people come to know things
European: cognitive means (counting, measuring) more valid
The diversity of cultures
affects communication.
Thus, there is a need to
understand these
differences.
COMMUNICATING
ACROSS CULTURES
Carol Kinsey Goman (2011)
Each culture has a set of rules.
People have their own cultural biases.
Cultural imprinting starts at an early age.
All international
communication is influenced
by cultural differences.
high-context cultures leave low-context cultures expect
much of the message messages to be explicit and
unspecified– to be specific
understood through
context, nonverbal cues,
and between the lines
interpretation
internal meaning is usually explanations are asked
embedded deep in the when something remains
information, so not unclear
everything is explicitly
stated
Mediterranean, Slav, most Germanic and English-
Central European, Latin speaking countries
American, African, Asian,
American-Indian
some cultures think of time some cultures view time as
sequentially, as a linear a constant flow to be
commodity to spend, save, experienced in the moment,
or waste and as a force that cannot
be contained or controlled
full attention is given to one
agenda item after another the past, present, and future
are all interrelated
North American, English, South American, Southern
German, Swedish, Dutch European, Asian

‘time is money’ ‘not slaves to time’


in cultures with high affect, members of neutral
people show their feelings cultures do not show their
plainly by laughing, smiling, feelings, but keep them
scowling, and sometimes, carefully controlled and
crying or shouting subdued
Italy, France, the U.S.A., Japan, Indonesia, the U.K.,
Singapore Norway, Netherlands
ENHANCING
COMMUNICATION SKILLS IN
MULTICULTURAL SETTINGS
AVOID STEREOTYPING
widen our understanding of people
PRACTICE
only through continuous learning can we master how to
interact properly
THERE IS NOT ONE RIGHT WAY
TO COMMUNICATE
acknowledge differences in communication styles
LISTEN ACTIVELY AND
EMPATHETICALLY
put yourself in another’s shoes– especially if your ideas
differ
RESPECT
respect others’ opinions, practices, and traditions
CLARIFY
learn to ask for clarifications
PEOPLE ARE
MULTIDIMENSIONAL
cultural norms may not apply to the behavior of any
particular individual
In reality, no culture is right
or wrong, better or worse–
just different.

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