4. POM - MBA notes
4. POM - MBA notes
Management
1
** Operations Management: Concept, Functions, and Key Contributions
## Transformation Process Model :- The Transformation Process Model explains how inputs
are converted into outputs through various processes.
• Inputs: Includes raw materials, labor, capital, and technology.
• Process: The activities involved in transforming inputs into finished products or services,
such as manufacturing, assembling, and quality control.
• Outputs: Finished goods and services delivered to customers.
## Product Design and Its Characteristics :- Product design is the process of defining the appearance,
functionality, and manufacturability of a product. Characteristics include:
• Functionality: Solving customer problems efficiently.
• Aesthetics: Appealing design for user attraction.
• Reliability: Ensuring long-term performance.
• Sustainability: Environmentally friendly design.
• Manufacturability: Ease of production and cost-effectiveness.
## Process selection :- Process selection is the process of deciding how to organize the production of
goods or services. It can also refer to the process of identifying and selecting qualified people to fill
vacancies in a company.
* Process selection in operations management :-
• In operations management, process selection is a key part of how an organization converts inputs
into outputs.
It affects the entire organization and its ability to achieve its mission.
• Factors like volume, variety, and flexibility determine which type of process is suitable.
1) Cost Reduction: :- OM focuses on optimizing processes, eliminating waste, and improving efficiency.
This leads to lower production costs, reduced inventory holding costs, and minimized operational
expenses.
2) Enhanced Productivity: - OM techniques, such as process analysis and work design, help maximize
output with minimal input.
3) Improved Quality: OM emphasizes quality control and assurance, ensuring that products and
services meet customer expectations. Higher quality reduces defects, returns, and warranty costs,
while enhancing customer satisfaction and loyalty.
4) Increased Customer Satisfaction: Efficient operations lead to timely delivery, reliable products, and
responsive customer service.Satisfied customers are more likely to make repeat purchases and
recommend the company to others.
5) Competitive Advantage: By optimizing costs, quality, and delivery, OM enables companies to offer
superior value to customers. Flexibility and agility in operations allow companies to adapt quickly to
changing market demands and competitive pressures.
6) Strategic Alignment: Operations management helps to align the operational goals of a company with
the overall strategic goals of that company. Thus making sure all parts of the company are working
towards the same end goals.
## Objectives of Facility Layout :- Facility layout refers to the physical arrangement of resources,
equipment, and workstations in a production or service facility.
1. Process Layout (Functional Layout) - Groups similar machines together (e.g., hospitals, workshops).
• Advantage: High flexibility for customization.
• Disadvantage: Higher material handling costs..
2. Product Layout (Line Layout) - Machines arranged sequentially for mass production (e.g., automobile
assembly).
• Advantage: High efficiency for large volumes.
• Disadvantage: Less flexibility for design changes.
3. Fixed Position Layout - Product remains stationary while workers and machines move around it (e.g.,
shipbuilding, construction).
• Advantage: Suitable for large, complex products.
• Disadvantage: High movement cost for resources.
4. Cellular Layout - Combines process and product layouts for efficiency (e.g., modular manufacturing).
• Advantage: Reduced material movement and setup time.
• Disadvantage: High initial cost.
## Concepts of PPC :- Production Planning & Control (PPC) ensures that production processes are
organized and aligned with business goals to meet customer demands efficiently.
## Objectives of PPC :-
• Optimal Resource Utilization: Reducing wastage.
• Timely Production: Ensuring on-time delivery.
• Quality Control: Maintaining consistency.
• Cost Minimization: Controlling production expenses.
## Functions of PPC :-
1. Planning: Forecasting demand and scheduling production.
2. Routing: Determining the best sequence of operations.
3. Scheduling: Setting timelines for different production activities
4. Dispatching: Assigning tasks to workers and machines.
5. Monitoring & Control: Tracking progress and making adjustments.
## Work Study in Productivity Improvement :- Work study is a systematic, objective examination of all
the factors that govern the efficiency of specified activities. It's essentially about boosting productivity
by optimizing how work is done. It breaks down into two core components: method study and work
measurement. Here's a closer look:
1) Method Study:
* Purpose:
• Method study focuses on improving the way work is done. It aims to simplify processes, eliminate
unnecessary movements, and find the most efficient and safe way to perform a task.
• It's about "how" the work is performed.
* Key Aspects:
• Analysis: It involves a detailed analysis of existing work methods.
• Improvement: It seeks to develop and implement improved methods that are more effective and
efficient.
* Objectives:
• Reduce costs. • Improve product quality. • Enhance workplace safety. • Increase efficiency. • Reduce
worker fatique.
* Process:
• Selecting the work to be studied.
• Recording all relevant facts about the present method.
• Examining those facts critically.
• Developing the most practical, economical, and effective method.
• Installing that method.
• Maintaining the new method.
2) Work Measurement:
* Purpose:
• Work measurement is about determining the time it should take a qualified worker to complete a
specific task at a defined level of performance.
• It's about "how long" the work takes.
* Key Aspects:
• Quantification: It involves quantifying the time required to perform a task.
• Standardization: It helps establish standard times for various tasks.
* Objectives:
• Determine standard times for tasks.
Aid in production planning and control.
• Provide a basis for performance evaluation.
• Assist in cost estimation.
* Techniques:
• Time study: Directly observing and recording the time taken to perform a task.
• Work sampling: Observing a task at random intervals to determine the proportion of time spent on
6
different activities.
• Predetermined motion time systems: using pre established times for basic human motions.
Unit –II
2. Positioning for Competitive Advantage - Positioning is the strategy used to create a distinct
image of a product in the minds of consumers compared to competitors. A strong positioning
strategy enhances customer perception and loyalty.
1. Product Mix - A product mix refers to the total set of products a company offers. It
includes:
* Width: Number of product categories (e.g., Apple sells smartphones, tablets, laptops).
* Length: Total number of products across all categories.
* Depth: Variants of a product within a category (e.g., iPhone 13, iPhone 14, iPhone 15).
* Consistency: The degree to which different product lines are related.
1. Branding - Branding is the process of creating a unique identity for a product through a
name, logo, design, and marketing strategy. Strong branding builds customer trust and
loyalty.
2. Brand Value - Brand value refers to the monetary worth of a brand based on its reputation,
customer perception, and financial performance.
3. Brand Equity - Brand equity is the intangible value of a brand based on customer
recognition, perception, and loyalty. It consists of:
* Brand Awareness (how well customers recognize the brand).
* Brand Associations (emotions and ideas linked to the brand).
* Perceived Quality (customer perception of brand quality).
* Brand Loyalty (repeat purchases and customer commitment).
Example: Coca-Cola has high brand equity due to its global recognition, customer trust, and
strong market presence.
Example: Apple follows a structured NPD process for launching new iPhones with enhanced
features every year.
** New Product Development (NPD) - New Product Development is the process of bringing a
new product to the market, from idea generation to commercialization..
Example: Apple follows a structured NPD process for launching new iPhones with enhanced
features every year.
** Services Marketing and 7Ps Framework - Services marketing refers to promoting intangible
products (e.g., banking, education, healthcare). Unlike physical products, services are
intangible, perishable, variable, and inseparable from providers.
Example: Amazon Prime provides seamless service through digital platforms, fast delivery, and
excellent customer support.
These concepts help businesses develop effective strategies for launching, marketing, and
managing both products and services efficiently. 8
** Capacity Planning :-
## Concepts of Capacity Planning :- Capacity planning ensures that a business can meet future
demand by optimizing resources. It involves determining the production capacity needed to meet
customer demand.Capacity planning is the process of determining the resources required to meet
demand. It's used to ensure that a business has the right resources available when needed.
UNIT - III
## Quality Management
* Introduction: Quality management is a comprehensive approach to long-term success through
customer satisfaction. It involves all members of an organization participating in improving
processes, products, services, and the culture they work in.
* Meaning: Quality management is the act of overseeing all activities and tasks needed to maintain a
desired level of excellence. This includes determining a quality policy, creating and implementing
quality planning and assurance, and quality control and quality improvement.
## Statistical Process Control (SPC) Charts :- SPC charts are used to monitor process variation and
determine if a process is in control.
* They provide visual representation of data over time, with upper and lower control limits.
* These limits are calculated based on statistical methods.
* SPC helps to detect and prevent process deviations.
## Total Quality Management (TQM) Model :- * TQM is a management philosophy that emphasizes
continuous improvement, customer satisfaction, and employee involvement.
* It involves integrating all organizational functions to focus on quality.
* Key elements:
* Customer focus.
* Employee involvement.
* Process-centered.
* Integrated system.
* Strategic and systematic approach.
* Continual improvement.
* Fact-based decision making.
* Communications.
UNIT - IV
* Key principles:
• Produce only what is needed, when it is needed, and in the quantity needed.
• Eliminate waste.
• Continuous improvement.
• Respect for people.
* Implementation Requirements:
• Reliable suppliers.
• High-quality materials and processes.
• Efficient layout and flow.
• Flexible workforce.
• Strong communication and collaboration.
• Stable demand.
* Kanban System :- • A visual signaling system used to control the flow of materials and
production.
• Uses cards or other signals to indicate when materials are needed.
• Helps to prevent overproduction and maintain a smooth flow.
11
## Inventory Management
• Concepts: • Inventory refers to the raw materials, work-in-progress, and finished goods that a company holds.
• Inventory management involves planning, controlling, and optimizing inventory levels.
• Classification:
* Raw materials.
* Work-in-progress (WIP).
* Finished goods.
* MRO (Maintenance, Repair, and Operating supplies)
• Objectives:
* Minimize inventory costs.
* Ensure adequate supply to meet demand.
* Reduce the risk of stockouts.
* Optimize inventory turnover.
• Inventory Costs:
* Holding costs (storage, insurance, obsolescence).
* Ordering costs (processing purchase orders).
* Shortage costs (lost sales, customer dissatisfaction).
• Basic EOQ (Economic Order Quantity) Model: - *A model that calculates the optimal order quantity to
minimize total inventory costs.
* EOQ = \sqrt{\frac{2DS}{H}}
Where: D = Annual demand., S = Ordering cost per order. H = Holding cost per unit per year.
• Re-order Level:
* The inventory level at which a new order should be placed.
* Reorder level = Lead time demand + Safety stock
• ABC Analysis:
* A technique that categorizes inventory items based on their value or importance.
* A items: High value, tight control.
* B items: Medium value, moderate control.
* C items: Low value, minimal control.
## Purchasing Management
• Objectives:
* Obtain high-quality materials and services.
* Minimize purchasing costs.
* Ensure timely delivery.
* Maintain good supplier relationships.
• Functions:
* Supplier selection.
* Negotiation.
* Order placement.
* Contract management.
* Supplier performance evaluation.
• Methods:
* Competitive bidding.
* Negotiation.
* Reverse auctions.
* Supplier partnerships.
• Procedure:
* Identify requirements.
* Select suppliers.
* Issue purchase orders.
* Receive and inspect goods.
12
* Process invoices.
## Value Analysis :-
• Concepts: * A systematic approach to improving the value of products or services by
analyzing their functions and costs.
* Focuses on eliminating unnecessary costs while maintaining or improving quality.
* Value = Function / Cost
• Stock Control Systems:
* Systems used to manage and track inventory levels.
* Examples: Perpetual inventory systems, periodic inventory systems.
• Virtual Factory Concept:
* A network of geographically dispersed organizations that collaborate to produce goods
or services.
* Relies on information technology to coordinate activities.
• Production Worksheets:
* Documents that provide detailed instructions for production processes.
* Help to ensure consistency and efficiency.
13