Scribd
Upload
48 views

ED - Course Outline

PGDM (equivalent to MBA) provides a platform to explore the many dimensions of new venture creation and growth. Course is meant for students who have a strong desire to become intrapreneurs / entrepreneurs. Students who intend to work in the venture capital industry or in professional businesses supporting entrepreneurial firms will benefit from the course.

Uploaded by

Eureka Kashyap
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
48 views

ED - Course Outline

PGDM (equivalent to MBA) provides a platform to explore the many dimensions of new venture creation and growth. Course is meant for students who have a strong desire to become intrapreneurs / entrepreneurs. Students who intend to work in the venture capital industry or in professional businesses supporting entrepreneurial firms will benefit from the course.

Uploaded by

Eureka Kashyap
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 5

NIILM- Centre for Management Studies Greater Noida

2 years full time PGDM (equivalent to MBA) Academic Year-2011-12 Batch: 2010-12 Semester: IVth Course Credit Instructor Contact E-mail : : : : ENTREPRENEURSHIP DEVELOPMENT (ED) 4(four) Mr. Vimal Babu [email protected] COURSE OUTLINE INTRODUCTION:The purpose of this course is to provide a platform to explore the many dimensions of new venture creation and growth and to foster innovation and new business formations in independent and corporate settings. We will be concerned with content and process questions as well as with formulation and implementation issues that relate to conceptualizing, developing and managing successful new ventures. The course is meant for students who have a strong desire to become intrapreneurs/entrepreneurs, but also to those who consider joining start-up companies as employees (as an alternative to considering jobs in consulting, investment banking, or established firms). Similarly, students who intend to work in the venture capital industry or in professional businesses supporting entrepreneurial firms will benefit from the course.

LEARNING OBJECTIVES:ENTREPRENEURSHIP DEVELOPMENT (ED)


(1) Experience the process: identify and pursue a business opportunity in either an independent or corporate setting with a team of motivated peers. Analyze the problems: ponder some fundamental issues related to venturing and learn to assess the risks, challenges and rewards involved in the venturing process. Bridge the gap between theory and practice: learn to transform ideas into action, learn from your peers and role models on how to be both thoughtful and effective. Write a plan: develop a business plan for a new venture. Business Models: Understand existing and emerging business

(2)

(3)

(4) (5)

Models. (6) Legal aspects of business: Familiarize with legal aspects of Business especially in India. Fund Raising: Sources of funds for start-ups and SMEs, Role Of govt. bodies in raising funds.

(7)

ESSENTIAL READINGs:Entrepreneurship, sixth edition Peters & Dean A. Shepherd Publisher: Tata McGraw Hill by Robert D. Hisrich, Michael P.

SUGGESTED READINGS:New Venture Creation-Entrepreneurship for the 21st Century by Jeffry A. Timmons & Stephen Spinelli Publisher: Tata McGraw Hill, Seventh edition Entrepreneurship in Action, second edition by Mary Coulter Publisher: PHI Learning Private Limited Entrepreneurship in the New Millenium by Kuratko and Hodgetts Publisher: Cengage Learning Enrepreneurship, by Bruce Barringer and R Duane Ireland Publisher: Printice Hall Journals: Journal of Entrepreneurship, Academy of Management Review, Harvard Business Review, Vikalpa, Vision, Paradigm, South Asian Journal of Management

EVALUATION SYSTEM:Class Attendance Class Participation Case Discussions Optional: (1)B-Plan Group Presentation; OR (2) Group Live-Projects* Enterprise success factors:Group Talk End-Term Exam. Total 10 10 10 15 05 50 100

P.T.O

SESSION PLAN

ENTREPRENEURSHIP DEVELOPMENT (ED)


S.No 1 Topic of Learning
Session(s)

Date INTRODUCTION & SUBJECT OVERVIEW (03 sessions) Business in 21st Century: Overview; Why do students need to know about entrepreneurship? List of Indian Business Tycoons; Their unique business sense Changing Business Landscape: Examples of Start-Ups from different industries; What makes them different; Entrepreneurs: Born or made? Intrapreneurship: Entrepreneurial practices in Corporates IDEA GENERATION & EVALUATION (03 sessions) Idea & Creativity Opportunity Identification & Assessment-I Opportunity Identification & Assessment-II BUSINESS MODELS: EMERGING TRENDS (07 sessions) Business Models: Introduction Definition of Business Model; Nine Building Blocks; Business Model Canvas Patterns: Unbundling Business Models; The Long Tail; Multi-Sided Platforms; Free as a Business Model; Open Business Models Design: Customer Insights; Ideation; Visual Thinking; Prototyping; Storytelling; Scenarios Strategy: Business Model Environment; Evaluating Business Models; Business Model Perspective on BOS; Managing Multiple Business Models Process: Business Model Design Process; Case analysis and discussion 01 Dec 5

01

Dec 7

01

Dec 12

4 5 6 7 8 9 10 11 12 13

01 01 01 01 01 01 01 01 01 01

Dec 14 Dec 19 Dec 21 Jan 02 Jan 04 Jan 09 Jan 11 Jan 16 Jan 18 Jan 23

STARTING A BUSINESS IN INDIA:PATENTS,COPYRIGHTS,IPR etc (06 sessions) 14 Starting & Growing a Business in India 01 15 Managing a Business 01 16 Closing or changing a Business 01 17 IPR & Business: Patents, Copyrights, 01 Trademarks-I

Jan Jan Feb Feb

25 30 01 06

18 19

IPR & Business: Patents, Copyrights, Trademarks-II Problems relating to MSMEs; Registering your company in India: Procedures

01 01

Feb 08 Feb 13

BUSINESS-PLANS:STEPS TO MAKE IT EFFECTIVE (05 sessions) 20 Building a Plan: Fundamental Issues 01 21 Plan Section 1: Introduction; 01 Products/services 22 Plan Section 2: Manufacturing; Marketing; 01 HR 23 Plan Section 3: Financial Information; 01 Drafting Worksheet 24 Samples: B-Plans and discussions 01 FUND-RAISING:CHALLENGES IN RAISING SEED-CAPITAL (03 sessions) 25 Business Financing: Venture Capital; Banks 01 26 Capital Market; Govt. Funding & Schemes 01 27 Financial Institutions; Non Banking 01 Financial Companies SELECTED STUDENT B-PLAN PRESENTATIONS (03 sessions) (max. 5 in each group) Student B-Plan Presentations Group 1,2 & 01 3 Student B-Plan Presentations Group 4,5 & 01 6 Student B-Plan Presentations - Group 7,8 & 9 01 WIND-UP SESSION & REVISION (02 session) Revision of the Course: Queries; healthy discussions; and future course of action in ones career will be discussed/suggested --------do-----------------01 01

Feb 15 Feb 20 Feb 22 Feb 27 Feb 29 Mar 05 Mar 07 Mar 12

28 29 30 31 32

Mar 14 Mar 19 Mar 21 Mar 26 Mar 28

*Students,

who are interested to submit Group Project Work, may contact the course instructor for necessary guidance and instructions. The submission will be evaluated for 15 marks in internal assessment.

READ IT CAREFULLY (below): You may be excused for the first 05 ABSENTS in the semester (for unavoidable reasons). Beyond 05 absents; will invite

automatic deductions in the internal assessment of 50 marks. Absentees from 6th day (Sixth) to 10th (tenth) day absence will bear 02 (two) marks deductions for each absent day ie; 2x5=10 marks for 5 days. Getting further absent ie; eleventh day(11th) will automatically fetch you 10 marks deduction in one go from your internal assessment of 50 marks; thereby making the total deduction of 20 marks
(excluding cases viz. placement engagements; permission in sought from Placement Manager, serious medical grounds; documents need to be submitted). writing medical

Apart from the contents of the course, the sessions will comprise discussions pertaining to various issues of Entrepreneurship Development, guest lectures, lectures by Speakers through video clips etc. The session plan, as given above, is indicative only. There may be changes, as and when required, to facilitate effective learning. Class tests could also be in the form of surprise tests or the dates may be announced separately. We expect your attention. If you are seen reading email or browsing the web you will be asked to leave the class, immediately.

You might also like