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DesignOps

The document discusses Design Operations (DesignOps) as a framework for optimizing design processes and improving the work environment for designers. It outlines various initiatives and attributes that contribute to successful DesignOps, including project tracking, design guidelines, and performance reviews. Additionally, it emphasizes the importance of measuring the impact of these initiatives on design quality and designer satisfaction.

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vladadev
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16 views28 pages

DesignOps

The document discusses Design Operations (DesignOps) as a framework for optimizing design processes and improving the work environment for designers. It outlines various initiatives and attributes that contribute to successful DesignOps, including project tracking, design guidelines, and performance reviews. Additionally, it emphasizes the importance of measuring the impact of these initiatives on design quality and designer satisfaction.

Uploaded by

vladadev
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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DesignOps

initiatives
examples and attributes for success

Peter Boersma - DesignOps Consultant - @pboersma UX Camp Europe 2024


This is a Discussion

• Stop me when I don’t make sense


• Stop me when you know better
• Stop me when you have a question
that makes you/me/everyone smarter
DesignOps
initiatives
examples and attributes for success

Peter Boersma - DesignOps Consultant - @pboersma


Design Operations (DesignOps)
according to “DesignOps 101” by the Nielsen/Norman Group

“DesignOps refers to the


orchestration and optimization
of people, processes, and craft
in order to amplify design’s
value and impact at scale.”
Design Operations (DesignOps)
according to Peter Boersma

“We continuously & structurally


improve the circumstances
for designers and the design org,
to increase the chances
of good design happening.”
DesignOps
initiatives
examples and attributes for success

Peter Boersma - DesignOps Consultant - @pboersma


DesignOps Initiatives

Any Projects / Program / Ritual


that improves the circumstances
for designers or the design org.
Peter’s examples of DesignOps Initiatives

• Design process documentation


• Desing project tracking
• Design review guidelines
• Design bug bot
• Design presentation by experts
DesignOps initiative - Miro’s design process

PRODUCT ORG
DesignOps initiative - Miro’s design process
DesignOps initiative - design project tracker
DesignOps initiative - design review guidelines
DesignOps initiative - design bug bot
DesignOps initiative - design bug bot
DesignOps initiative - invited presentations
Some more examples of DesignOps Initiatives (1/2)

• Career ladder maintenance


• Onboarding new product team members
• Maintain calendar of interesting conferences, workshops,
books, etc.
• Moderating all-hands & leadership meetings
• Support performance reviews
• Regular designer happiness surveys
Some more examples of DesignOps Initiatives (2/2)

• Integrate design work in JIRA


• Accessibility training
• Align with localisation, brand, and marketing teams
• Set up and maintain product design dashboards with
data & analytics team
• Design System contribution management
• Tool research and license management
Your examples of
DesignOps initiatives
Sidebar: Management of DesignOps Initiatives

What DesignOps Managers do with DesignOps initiatives:

1. Inventory <— continuously, and from internal and external sources

2. Prioritise <— with stakeholders and Ops peers

3. Distribute <— de ne scope and teams

4. Coordinate <— ensure progress, report, and adjust scope

5. Measure <— prove the impact of DesignOps and Design

…and when there is time left: Execute.


fi
5. Measuring of initiatives - exercise
Sidebar: DesignOps Initiative Management with a Roadmap
DesignOps
initiatives
examples and attributes for success

Peter Boersma - DesignOps Consultant - @pboersma UX Camp Europe 2024


Attributes of DesignOps Initiatives

Attribute Values Attribute Values

People / Process / Craft /


Size Small / Medium / Large Pillar
Tooling / Procurement / etc.

No DO / just DO / DO +
Designers / Managers /
Audience Team designers / DO + managers
Others
/ DO + other Ops

Via OKRs / via KPIs / via


Horizontal (for everyone) / Link to
Orientation Metrics / via Gol ng
Vertical (for a few teams) Business
Sessions With The CEO
fi
Your Attributes of DesignOps Initiatives

Attribute Values Attribute Values

Time to Impact Short / Middle / Long

Cheap / Average /
Costs
Expensive

Maturity
(of the Low / Medium / High
audience)
DesignOps
initiatives
examples and attributes for success

Peter Boersma - DesignOps Consultant - @pboersma UX Camp Europe 2024


Success of DesignOps Initiatives

Any Projects / Program / Ritual


that improves the circumstances
for designers or the design org.
Success = change in one or more metrics
Design Org metrics DesignOps metrics
• design quality • designer happiness
• design speed • completeness of
• design org budget process documentation
• number of designers • % of projects that
follow the process
• involvement in planning
• design system
• completeness of project coverage & contribution
status tracking
• time to rst review
• alignment to products
fi
Thank you!
DesignOps
initiatives
examples and attributes for success

Peter Boersma - DesignOps Consultant - @pboersma UX Camp Europe 2024

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