Business Research Methods Chapter 4 Slides
Business Research Methods Chapter 4 Slides
Slide 4-2
Chapter Objectives
3
literature review
▪ In Chapter 3, we explained that a first
review of the academic literature will help
you to narrow down the broad problem
and to develop a clear and specific
problem statement.
▪ the next step, after you have developed a
research proposal, is the critical literature
review. (step 4)
4
Critical Literature Review
▪ A literature review is “the selection of
available documents (both published and
unpublished) on the topic, which contain
information, ideas, data and evidence
written from a particular standpoint to
fulfill certain aims or express certain
views on the nature of the topic and how
it is to be investigated, and the effective
evaluation of these documents in relation
to the research being proposed” (Hart,
1998, p. 13).
Slide 4-5
Literature Review
▪ The documentation of the relevant studies
citing the author and the year of the study
is called literature review or literature
survey.
▪ The literature survey is a clear and logical
presentation of the relevant research work
done thus far in the area of investigation.
Slide 4-6
Functions Literature Review
11
Data Sources
▪ Textbooks and monographies
▪ Academic and professional journals
▪ Theses: PhD theses and Master theses.
▪ Conference proceedings
▪ Unpublished manuscripts
▪ Reports
▪ Newspapers
▪ The internet
12
Searching for Literature
Slide 4-13
Evaluating the Literature
▪ Titles
▪ Abstract
▪ Table of contents/first chapter book
▪ Number of citations
Slide 4-14
Documenting the Literature Review
Slide 4-15
Writing Up the Literature
Review
➢ Such documentation is important to
convince the reader that:
1. The researcher is knowledgeable about
the problem area.
2. The theoretical framework will be
structured on work already done and will
add to the solid foundation of existing
knowledge.
16
Conducting the Literature
review
▪ Steps
▪ The first step in this process involves identifying the
various published and unpublished materials that
are available on the topics of interest, and gaining
access to these.
▪ The second step is gathering the relevant
information either by going through the necessary
materials in a library or by getting access to online
sources.
▪ The third step is writing up the literature review.
17
Searching for literature
▪ There are three forms of databases:
1. The bibliographic databases, which
display only the bibliographic citations,
that is, the name of the author, the title
of the article (book), source of
publication, year, volume, and page
numbers.
2. The abstract databases, which in
addition provide an abstract or summary
of the articles.
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3. The full-text databases, which provide
Searching for Literature
▪ Online search provides the following
advantages:
1. Saving enormous amount of time.
2. Are comprehensive in their listing and
review of references.
3. Finding access to references is relatively
inexpensive.
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Searching for Literature
21
Examples of Literature Surveys
Organizational effectiveness
Organization theorists have defined organizational
effectiveness (OE) in various ways. OE has been described in
terms of objectives (Georgopolous and Tannenbaum, 1957),
goals (Etzioni, 1960), efficiency (Katz and Kahn, 1966), and
resources acquisition (Yuchtman and Seashore, 1967). As
Coutler (2002) remarked, there is little consensus on how to
conceptualize, measure, or explain OE.
Researchers are now moving away from a single model
and are taking contingency approaches to
conceptualizing OE (Cameron, 1996; Wernerfelt, 1998;
Yetley, 2001). However, they are still limiting themselves
22
to examining the impact of the dominant factors in the
organization’s life cycle instead of taking a broader, more
How to Write a Narrative Review (Tips for
Students)
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Format for Referencing
Relevant Articles
36
Format for Referencing
Relevant Articles
▪ Each of these manuals specifies how
books, journals, newspapers,
dissertations, and other materials are to
be referenced in manuscripts.
▪ In this course, we will follow the APA
format for referencing books, journals,
newspaper articles, dissertations, and
so on.
37
Specimen Format for Citing
Different Types of References APA
format
Book by a single author
▪ Leshin, C.B. (1997). Management on the World Wide
Web. Englewood Cliffs, NJ: Prentice Hall.
Book by more than one author
▪ Cornett, M., Wiley, B.J., and Sankar, S. (1998). The
pleasures of nurturing. London: McMunster
Publishing.
39
Specimen Format for Citing
Different Types of References
▪ Conference proceedings publication
▪ Sanderson, R., Albritton B., Schwemmer R., & Van de
Sompel, H. (2011). Shared canvas: A collaborative
model for medieval manuscript layout dissemination.
Proceedings of the Eleventh ACM/IEEE Joint
Conference on Digital Libraries, pp. 175–184. Ottawa,
Ontario.
Slide 14-42
Two authors
▪ Kundo and Lata, (2017) show that
supportive work environment lower
employee retention.
Slide 14-43
More than two authors
▪ According to Moncarz, et al, (2009)
effective retention programs affect
employee satisfaction and lead to positive
performance.
▪ References
▪ Moncarz, E., Zhao, J. and Kay, C. (2009), "An
exploratory study of US lodging properties'
organizational practices on employee turnover and
retention", International Journal of Contemporary
Hospitality Management, Vol. 21 No. 4, pp. 437-458.
Slide 14-44
Specimen Format for Citing
Different Types of References
Doctoral/Master Dissertations
▪ Hassan, M. (2014). The Lives of
micro‐marketers: Why do some
differentiate themselves from their
competitors more than others?
Unpublished doctoral dissertation,
University of Cambridge.
45
Specimen Format for Citing
Different Types of References
Paper Presentation at Conference
46
Specimen Format for Citing
Different Types of References
Unpublished Manuscript
48
Examples of the Referencing In the
Literature Review Section (citation):
49
Examples of the Referencing In the
Text:
50
Examples of the Referencing In the
Literature Review Section:
52
Examples of the Referencing In the
Literature Review Section:
53
Examples of the Referencing In the
Literature Review Section:
▪ When a work's author is designated as
"Anonymous", cite in text, the word Anonymous
followed by a comma and the date: (Anonymous,
1979). In the reference list, an anonymous work is
alphabetized by the word Anonymous.
56
Examples of the Referencing In the
Literature Review Section:
▪ Personal communication through letters,
memos, telephone conversations, and the
like, should be cited in the text only and
not included in the reference list since
these are not retrievable data.
▪ In the text, provide the initials as well as
the surname of the communicator
together with the date, as in the following
example:
▪ - T. Peters (personal communication, June
15, 2013) feels . . .
57
Quotations in Text
59
Quotations in the Text
60
ethical issues of documenting the
literature review.
▪ there are two important pitfalls that you have to
beware of:
▪ (1) purposely misrepresenting the work of other
authors; and
▪ (2) plagiarism – the use of another’s original words,
arguments, or ideas as though they were your own,
even if this is done in good faith, out of
carelessness, or out of ignorance.
▪ Both are considered to be fraud.
61
APA Citation Methods
What is APA?
American Psychological
Association
When is it mostly used?
What is it mostly concerned with?
A method of citing references
Parenthetical citations in text
References page
Formatting
▪ Title Page: Running Head, page
number, Identifying information
▪ Subsequent Pages: Running Head, page
number, headings/seriation
Quoting Directly vs. Paraphrasing/Summarizing
Short Quotations
▪ If you are directly quoting from a work, you will need to include the author, year of publication, and the page
number for the reference (preceded by "p."). Introduce the quotation with a signal phrase that includes the author's
last name followed by the date of publication in parentheses.
▪ According to Jones (1998), "Students often had difficulty using APA style, especially when it was their first
time" (p. 199).
▪ Jones (1998) found "students often had difficulty using APA style" (p. 199); what implications does this have
for teachers?
▪ If the author is not named in a signal phrase, place the author's last name, the year of publication, and the page
number in parentheses after the quotation.
▪ She stated, "Students often had difficulty using APA style" (Jones, 1998, p. 199), but she did not offer an
explanation as to why.
Long Quotations
▪ Place direct quotations that are 40 words, or longer, in a free-standing block of typewritten lines, and omit quotation
marks. Start the quotation on a new line, indented 1/2 inch from the left margin, i.e., in the same place you would
begin a new paragraph. Type the entire quotation on the new margin, and indent the first line of any subsequent
paragraph within the quotation 1/2 inch from the new margin. Maintain double-spacing throughout. The
parenthetical citation should come after the closing punctuation mark.
▪ Jones's (1998) study found the following:
Students often had difficulty using APA style,
especially when it was their first time citing sources.
This difficulty could be attributed to the fact that many
students failed to purchase a style manual or to ask
their teacher for help. (p. 199)
Summary or Paraphrase
▪ If you are paraphrasing an idea from another work, you only have to make reference to the author and year of
publication in your in-text reference, but APA guidelines encourage you to also provide the page number (although
it is not required.)
▪ According to Jones (1998), APA style is a difficult citation format for first-time learners.
APA style is a difficult citation format for first-time learners (Jones, 1998, p. 199).
Parenthetical Citations—One
Author
o Reference in text (when the text as a whole needs to be cited)
oLast name (year of publication)
oRowling (2005) argues for the development of new
curricula.
oReference in text (when only part of the text, such as an idea or a
quote from a specific page, needs to be cited)
oLast name (year of publication, page number)
olRowling (2005, p.189)
oNo reference in text
o(Last name of author, copyright year).
oThe development of new curricula has been argued
before (Rowling, 2005).
Parenthetical Citations—More
than One Author
oWhen a work has two authors, always cite both
authors.
o Reference in text
oLast names of authors separated by
“and” (year of publication)
oRowling and Cramer (2005) argue for
the development of new curricula.
oNo reference in text
o(Last names of authors separated by an
ampersand, copyright year).
oThe development of new curricula has
been argued before (Rowling & Cramer,
2005).
Parenthetical Citations—More
than One Author
oWhen a work has three or more authors, always cite all the
authors the first time the text is used. Thereafter, use the first
author’s last name followed by et al.
oOmit year upon third time citing source.
o Reference in text
oLast names of authors separated with and before final name, (year of
publication)
oRowling, Dowling, Benis, George, and Cramer (2005) argue for the
development of new curricula.
oRowling et al. (2005) argue . . .
oRowling et al. argue . . .
oNo reference in text
o(Last names of authors separated with an ampersand before final name,
copyright year)
oThe development of new curricula has been argued before (Rowling,
Dowling, Benis, George, & Cramer, 2005).
oThe development of new curricula has been argued before (Rowling
et al., 2005).
oThe development of new curricula has been argued before (Rowling
et al.).
Parenthetical Citations—
Works Without an Author
oWhen a work is signed “Anonymous,” cite the word
“Anonymous.”
o(Anonymous, year)
oStatistics show a higher incidence of criminal activity
during the summer months (Anonymous, 2007, pp. 89-
96).
oItalicize the title of a book or periodical.
o(Title of Book, or Title of Periodical, year, page number)
oStatistics show a higher incidence of criminal activity
during summer months (New Yorker, 2007, p. 97).
oIn most other cases, use double quote marks around the title,
publication year, page number
o(“Article title or Chapter title,” year, page number)
oStatistics show a higher incidence of criminal activity
during summer months (“Study Results,” 2007, p. 77).
Parenthetical Citations—
Groups as Authors
oCorporations, associations, government agencies, research
groups, etc. are usually listed each time they are used in text,
unless an abbreviation makes the group easily recognizable.
oReference in the text
oFirst time mentioned: Full name (year).
oThe National Institute of Mental Health (NIMH) reports…(2002).
oSubsequent mentions: abbreviation
(year).
oThe NIMH reports…(2002).
oNot referenced in text
oFirst time mentioned (full name, year)
o(National Institute of Mental Health [NIMH], 2002).
oSubsequent mentions (abbreviation,
year)
o(NIMH, 2002).
o If the name is not easily recognizable by an abbreviation, such as the University of Iowa,
the group must be spelled out each time it is mentioned.
Parenthetical Citations—
Classical Works
oWhen using classical works such as the Greeks, Romans, or the Bible,
a reference entry is not required. You must only identify the version
and lines used.
o1 Cor. 13:1 (Revised Standard Edition)
oWhen using very old works where the date is not applicable, list the
year of the translation you used.
oReference in text
Aristotle argues . . . (trans. 1922).
oNot referenced in text
oThe ethos, pathos, and logos . . . (Aristotle,
trans. 1922).
oIf a text does not have a date, cite the author’s name followed by
“n.d.”
oReference in text (n.d.)
Julius Caesar argued . . . (n.d.).
oNot referenced in text
Reference List
▪ A DOI is a unique alphanumeric string assigned to identify content and provide a persistent
link to its location on the Internet.
▪ The DOI may be hidden; viewing the original copy of the article usually shows the DOI.
▪ Use this format for the DOI in references: doi:xxxxxxxxx
▪ When a DOI is used, no further retrieval information is needed to identify or locate the
content.
▪ If no DOI has been assigned to the content, provide the home page URL of the journal or of
the book or report publisher.
▪ Journal Article with DOI
▪ Herbst-Damm, K. L., & Kulik, J. A. (2005). Volunteer support, marital status,
and the survival times of terminally ill patients. Health Psychology, 24, 225-
229. doi: 10.1037/0278-6133.24.2.225
▪ Journal Article with DOI, more than seven authors
▪ Gilbert, D. G., McClernon, J. F., Rabinovich, N. E., Sugai, C., Plath, L. C.,
Asgaard, G., … Botros, N. (2004). Effects of quitting smoking on EEG
activation and attention last for more than 31 days and are more severe with
stress, dependence, DRD2 A1 allele, and depressive traits. Nicotine and
Tobacco Research, 6, 249-267. doi: 10.1080/14622200410001676305
▪ Journal Article without DOI
▪ Sillick, T. J., & Schutte, N. S. (2006). Emotional intelligence and self-esteem
mediate between perceived early parental love and adult happiness. E-
Journal of Applied Psychology, 2(2), 38-48. Retrieved from
http://ojs.lib.swin.edu.au/index.php/ejap
Where do you locate the DOI?
American Association for Artificial Intelligence. (2001, March). Retrieved from http://www.aaai.org
Bernstein, B. J. Atomic diplomacy: Hiroshima and Nagasaki. Diplomatic History, 28 (3), 126-129.
Broadway, B. (2002). Pink houses and family taverns. Bloomington, IL: Indiana University Press.
Broadway, B., Carrol, L., Smith, T. (2007). How the lady sings. New York: Harper.
Broadway, B., et al. (2008). How the man sings. New York: Harper.
Crane, N. F. (2003, September). Anarchy at sea. Atlantic Monthly, 50-80.
Creation of the media: Political origins of the media. (1922). Los Angeles: Houghton-Mifflin.
Foreman, R., Bennett, E., & Collins, T. (1999, February 16). In forecasting their emotions, most people flunk out. The New York Times. Retrieved
from http://www.nytimes.com
Gilbert, D. G., McClernon, J. F., Rabinovich, N. E., Sugai, C., Plath, L. C., Asgaard, G., … Botros, N. (2004). Effects of quitting smoking on EEG
activation and attention last for more than 31 days and are more severe with stress, dependence, DRD2 A1 allele, and depressive traits.
Nicotine and Tobacco Research, 6, 249-267. doi: 10.1080/14622200410001676305
Herbst-Damm, K. L., & Kulik, J. A. (2005). Volunteer support, marital status, and the survival times of terminally ill patients. Health Psychology,
24, 225-229. doi: 10.1037/0278-6133.24.2.225
Jackson, G. (2004). Multiple historic meanings of the Spanish civil war. Science and Society, 68(3), 272-276. Retrieved from the Lexis Nexis
Academic database.
Kramer, C. F. (2003, June 22). A health threat baffling for its lack of a pattern. The New York Times, p. A14.
Sillick, T. J., & Schutte, N. S. (2006). Emotional intelligence and self-esteem mediate between perceived early parental love and adult happiness.
E-Journal of Applied Psychology, 2(2), 38-48. Retrieved from http://ojs.lib.swin.edu.au/index.php/ejap
Tyson, P. A., & Gordon, M.G. (1998). The Psychology of women. Journal of the American Psychoanalytic Association, 46, 361-364.
Van Delay, A. (1994). Venetian blinds: Contemporary study of compulsive lying. New York: Pendant Publishing.
Van Delay, A. (1997). Seinfeld: The show about nothing. New York: Penguin Books.
Final Word on APA