CHAPTER1TO5-PRINT-FS-MAR7
CHAPTER1TO5-PRINT-FS-MAR7
A Thesis in
IE 512 – PROJECT FEASIBILITY
Presented to the
Faculty of the Industrial Engineering Department
Cebu Technological University
In Partial Fulfillment
of the Requirement for the Degree of
BACHELOR OF SCIENCE IN INDUSTRIAL ENGINEERING
Maru, Nino C.
Desucatan, Marchard B.
Quezon, Ronalyn Q.
Tibay, Mae Hazel
Villacin, Jea S.
March 2025
APPROVAL SHEET
This undergrad thesis entitled, “A Feasibility Study of Coconut Coir Bag as an n Alternative
to Single-Use Plastic Bag in Municipality of Bantayan” prepared and submitted by Nino Maru;
Marchard Desucatan; Ronalyn Quezon; Jea Villacin; and Mae Hazel Tibay in partial fulfillment
of the requirements for the degree BACHELOR OF SCIENCE IN INDUSTRIAL
ENGINEERING at Cebu Technological University – Bantayan Extension Campus, Manan-ao,
Bantigue, Bantayan, Cebu has been examined and is recommended for acceptance and approval
for ORAL EXAMINATION.
UNDERGRAD THESIS ADVISORY COMMITTEE
Feasibility Instructor
___________________________ ___________________________
Member Member
___________________________
Member
APPROVED AND ACCEPTED in partial fulfillment of the requirements for the degree
COURSE
_________________________
We would like to express our deepest gratitude of the following that helped us to reach of
First to our Almighty God, for giving us the strength and guidance during the entire process
To our thesis mentors, Engr. George Michael Esgana, and Engr. Clarisa Joy Rivera, for
their invaluable guidance, support and commitment throughout our Feasibility Study. We are
deeply thankful for their selfless dedication and, patience and invaluable advice. We are very
fortunate to have such amazing mentors who have been so inspiring and motivating throughout
the project. We are truly grateful for the expertise and skills they have shared with us. We would
not have been able to complete this project without their unwavering support.
To our campus director, Ms. Girlie F. Fariola, for assisting our group and sharing new
learnings to us with patience. We are thankful for your dedication, patience and invaluable advice.
To our financial adviser, Mr. Bonifacio Lumacang Jr. for his invaluable guidance and
support throughout our financial planning journey. He has been a great source of knowledge and
advice, helping us to make informed decisions about our investments, savings and other financial
matters. His expertise and commitment to excellence have been a great asset to us and we are
Our heartfelt thanks to our parents for their unconditional love, support and encouragement
We would like to thank also our respondents for their cooperation, support, and valuable
nights and for not giving up. Thank you for all your hard work and deep understanding, all
throughout.
Lastly, we sincerely acknowledge and gave thanks to the above-mentioned person/s that
has brought the success in doing this feasibility study. We are very grateful for this wonderful
accomplishment.
CHAPTER I. THE PROBLEM AND ITS SCOPE ........................................................................ 1
2.10 Roadmap............................................................................................................................ 71
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Table of Contents
List of Tables
Table 1: Critical Success Factors ................................................................................................. 40
Table 58: Municipality of Bantayan, Consumers and Business Population Growth Rate
Table 61: Available Market for eCOIR (Business to Consumer) ............................................... 138
Table 62: Available Market for eCOIR (Business to Business) ................................................. 138
Table 64: Estimated Annual Demand considering number of eco bags per purchase ................ 139
Table 66: Estimated Annual Demand considering number of Eco bags per purchase ............... 140
Table 67: Estimated Annual Demand considering number of Plastic bags per purchase .......... 140
Table 68: Estimated Annual Demand considering number of Paper bags per purchase ............ 141
Table 75: Market Share for the year 2026 .................................................................................. 149
Table 76: Market Share for the year 2027 .................................................................................. 150
Table 77: Market Share for the year 2028 .................................................................................. 151
Table 78: Market Share for the year 2028 .................................................................................. 152
Table 79: Market Share for the year 2030 .................................................................................. 153
Table 83: Bill of Material of Large Sized Product ........................Error! Bookmark not defined.
Figure 15: Top Island View of Business Location with Bantayan Island ................................... 81
Figure 19: Top Island View of Business Location with Bantayan Island ................................... 86
Figure 23: Market Share for the Year 2026 ................................................................................ 150
Figure 24: Market Share for the Year 2027 ................................................................................ 151
Figure 25: Market Share for the Year 2028 ................................................................................ 152
Figure 26: Market Share for the Year 2029 ................................................................................ 153
Figure 27: Figure NA. Market Share for the Year 2030 ............................................................. 154
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1.2 Introduction
The widespread use of plastic bags and other single-use plastic products has become a routine
part of daily life, offering undeniable convenience and practicality. Unfortunately, this
convenience comes at a severe long-term cost to the environment and public health. The harmful
effects of plastic far outweigh its benefits. Kumari et al. (2024) highlights the serious health risks
posed by plastics, which contain harmful chemicals like Bisphenol A (BPA) and phthalates. These
chemicals can cause respiratory problems, cancer, reproductive disorders, and other health issues.
Additionally, plastics contribute to severe environmental pollution, affecting soil, water, and air.
Each year, approximately 500 billion plastic bags are consumed worldwide, equating to over one
million bags per minute (Plastic Oceans, 2024). This type of plastic could take approximately 10
(Hossain, 2020). One such problem is contamination of soil and water and posing serious hazards
A report by the Ocean Conservancy and McKinsey Center for Business and Environment
identified the Philippines as the third-largest source of plastic pollution in the ocean, with the
highest collection of plastic waste in Southeast Asia. This problem is a critical concern since the
fishing industry is a crucial livelihood for many communities in the Philippines, contributing
significantly to local economies and food security. A study by the Philippine Institute for
Development Studies (2020) highlights that plastic pollution leads to reduced catch sizes and
increased costs for fishers, as they must navigate polluted waters and deal with entanglement and
habitat loss. This can intensify poverty levels among coastal communities, many of which depend
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As environmental issues rise, awareness of environmental sustainability is increasingly
shaping consumer behavior and industry practices. This heightened consciousness is driving the
demand for sustainable products, such as eco-friendly bags, which are considered essential for
reducing plastic waste and promoting effective environmental management. In the "Reusable
Shopping Bag Market Report 2024 (Global Edition)," Mali (2024) projects that the market for
reusable shopping bags will reach USD 10,681.2 million by 2024. The report anticipates a
The increasing concern over plastic pollution, especially from traditional marketplaces and
retail establishments, highlights the need for sustainable alternatives to single-use plastics. Plastic
waste, particularly from shopping bags and packaging, contributes significantly to environmental
degradation, with harmful impacts on ecosystems and human health. Reusable eco-friendly bags,
made from materials that decompose naturally, offer a durable, affordable, and sustainable
alternative. These bags not only reduce plastic waste but also avoid the harmful substances
associated with plastic production and disposal, making them a perfect substitute for harmful
Coconut coir, a byproduct of coconut farming, presents a viable solution for creating these
eco-friendly alternatives. The abundance of coconut fiber in the Philippines, particularly in Central
Visayas, makes it a stable resource for producing sustainable goods like brushes, mats, ropes, and
eco-bags. Coir fibers, extracted from coconut husks, are not only strong and durable but are also
biodegradable. While coconut husks are often discarded or burned, leading to pollution and soil
degradation, converting them into eco-friendly products addresses both environmental and
agricultural waste concerns (Tatum, 2023). In doing so, the utilization of coconut coir helps create
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a sustainable society by reducing waste and minimizing the environmental impact of improper
disposal.
Bantayan Island, located in northern Cebu, is a major producer of coconuts, yet much of
its coconut by-products remain underutilized. The disposal of coconut husks, particularly when
burned, poses a significant environmental hazard, as the emissions exceed air quality limits,
contributing to respiratory issues and global warming (Derick, 2016). Repurposing these husks
into coir-based eco-bags offers an innovative approach to managing agricultural waste while
providing additional income opportunities for coconut farmers. The rising consumer demand for
reusable and recyclable products presents a market opportunity for such eco-bags, supporting both
In support of this initiative, the Municipality of Bantayan enacted Resolution no. 349,
Ordinance No. 20, Series of 2019, which regulates the use of single-use plastics and Styrofoam as
packaging materials. The ordinance promotes eco-friendly alternatives like woven bags, paper
bags, and reusable containers through the “Balik Basket Bantayan” and “Bring Your Own Bag”
programs. These programs encourage consumers to adopt sustainable practices by using eco-
friendly containers when shopping. The ordinance also provides incentives for businesses and
consumers who comply with the regulations, helping to reduce plastic waste while reviving local
industries such as basket weaving. By aligning with this ordinance, the proposed eco-bag business
not only supports environmental protection efforts but also contributes to local economic growth.
The primary purpose of this feasibility study is to explore the production and market
viability of eco-bags made from coconut coir in Bantayan Island. This study addresses two critical
issues: the excessive agricultural waste from underutilized coconut husks and the growing plastic
pollution in the Municipality of Bantayan. By converting coconut coir into eco-bags, this project
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offers a sustainable solution for reducing plastic waste and creates an additional income stream for
coconut farmers. Moreover, it aligns with local government initiatives, contributing to both
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1.2.2 Theoretical Background
in several legal bases and key theories related to environmental sustainability, consumer behavior,
and innovation. These theoretical foundations help explain the feasibility and potential success of
introducing a sustainable product in Bantayan Island, particularly in light of the local ordinance
Legal Bases
Ecological Solid Waste Management Act of 2000 (Republic Act No. 9003). This is a
vital legal framework for promoting sustainable waste management practices throughout the
Philippines. This law emphasizes waste reduction, resource conservation, and the adoption of eco-
reliance on harmful materials, such as single-use plastics, by encouraging the use of sustainable
and biodegradable products. Additionally, the act promotes the development of innovative
Our study aligns with the objectives of RA 9003 by proposing the production of coconut
coir eco-bags as an alternative to plastic bags. Bantayan is rich in coconut trees, yet the coconut
husks, which are a byproduct of coconut farming, are often underutilized and discarded. By
converting these husks into durable, reusable eco-bags, this initiative not only addresses the local
need for waste reduction but also supports the island's economy by utilizing a resource that is
readily available. The production of coconut coir eco-bags directly supports the local government's
efforts to enforce the ban on single-use plastics, as stipulated in RA 9003. This initiative fosters a
culture of sustainability within the community, encouraging residents and businesses to adopt
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ecological balance, our study highlights how the goals of RA 9003 can be achieved at a local level,
Resolution No. 349 (Ordinance No. 20 S. 2019). The Municipality of Bantayan enacted
Ordinance No. 20 to regulate the use of single-use plastics and styrofoam as packaging and food
containers. It promotes the use of alternative, eco-friendly packaging options such as woven bags,
paper bags, and reusable containers. The ordinance specifically introduces the "Balik Basket
Bantayan" and "Bring Your Own Bag” programs, which encourage residents and businesses to
adopt sustainable practices by using reusable bags and containers. Violations of the ordinance
result in fines for both businesses and consumers, and repeat offenders may face the cancellation
This ordinance is crucial to our study as it supports the production and adoption of coconut
coir eco-bags in Bantayan Island. By banning single-use plastics, the local government has created
a favorable environment for eco-friendly alternatives like coir-based bags, which align with the
objectives of the ordinance. The introduction of these eco-bags not only helps reduce plastic waste
but also complements the municipality’s goal of fostering sustainable practices within the
community. Moreover, the production of coconut coir eco-bags directly addresses the ordinance’s
requirement for alternative packaging solutions, making it an essential legal basis for our study.
The ordinance emphasizes the need for a shift toward environmentally responsible consumption,
which is critical for the success of our initiative to reduce waste and promote the use of sustainable
materials.
sustainability in both economic and environmental terms. Our initiative supports local regulations
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while contributing to broader efforts to minimize environmental impact through innovative and
sustainable products.
Theories
Sustainability Theory. This study emphasizes the importance of meeting present needs
without compromising the ability of future generations to meet their own, a concept central to
addressing environmental issues like plastic pollution. The production of eco-bags from coconut
coir, a biodegradable and renewable resource, aligns with this principle by offering an
environmentally friendly alternative to plastic bags. The Brundtland Report (World Commission
on Environment and Development, 1987) introduced the idea of sustainable development, which
has since been widely adopted in efforts to promote the use of natural materials, such as coconut
coir. Coconut coir, a byproduct of coconut farming, is both abundant and sustainable, contributing
also demonstrate the benefits of utilizing biodegradable materials, such as coir, to mitigate the
global plastic waste crisis (Geyer et al., 2017). Additionally, the use of coir supports the circular
economy model by turning agricultural waste into valuable products, further reducing waste and
Green Consumer Theory. This study examines the behaviors and motivations of
consumers who prefer products that are less harmful to the environment. As consumer awareness
of environmental issues grows, so does the demand for eco-friendly products. Studies show that
green consumers are willing to pay more for environmentally sustainable goods, and this trend has
been rising over the years (Laroche, Bergeron, & Barbaro-Forleo, 2001). This theory supports the
idea that eco-conscious consumers are likely to adopt coconut coir eco-bags as substitutes for
single-use plastics, particularly in regions like Bantayan Island, where local government policies
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ban single-use plastics. The green marketing approach, which highlights the environmental
benefits of a product, explains why eco-conscious consumers are attracted to products like these
eco-bags (Peattie, 2010). The local ordinance banning single-use plastics provides a regulatory
framework that complements consumer interest in sustainable alternatives, making eco-bags made
from coconut coir more appealing to the market. Furthermore, psychological drivers, such as the
desire for social responsibility and alignment with personal values, are key factors influencing
green consumer behavior, making your eco-bags an attractive solution to those seeking to
Innovation Diffusion Theory (Everett Rogers, 2003) explains how new ideas or products
spread within a community or society over time. Several factors influence adoption, including
relative advantage (the perceived benefit of the innovation over existing products), compatibility
with societal values, complexity (ease of use), trialability (opportunity to test), and observability
(visibility of the innovation's benefits). Coconut coir eco-bags offer a clear relative advantage over
plastic alternatives due to their biodegradability, sustainability, and compatibility with the
environmental goals of Bantayan Island. The local ordinance banning single-use plastics creates
early adopters, such as environmentally conscious consumers or businesses, play a critical role in
spreading the use of these eco-bags to the broader market. Research has shown that social
desirability and the perceived performance of green products also influence consumer decisions
(Shah et al., 2002), which can accelerate the diffusion of these eco-bags within the community.
The adoption process can be mapped through five stages: knowledge, persuasion, decision,
implementation, and confirmation, which eco-bags are likely to follow as more consumers and
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Figure 1: Conceptual Framework
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1.2.3 Review of Related Literature
The growing environmental concerns over plastic pollution have led to an increased demand
for sustainable alternatives, particularly in the retail and grocery sectors. Coconut coir, a natural
fiber derived from coconut husks, presents a viable solution for eco-friendly shopping bags. This
section explores relevant literature on the properties of coconut coir, its durability, binding
Structure
In the realm of industrial fibers, coconut fiber (Cocos nucifera L.), also known as coir, is
extracted from the husk of coconuts, a secondary crop that is produced in large quantities. Each
coconut tree annually yields between 50 and 100 fruits, which take approximately one year to
ripen. The mature coconuts are either ovoid or ellipsoid in shape, typically measuring 30–45 cm
in length and 15–20 cm in diameter, with a thick fibrous husk surrounding the single-seeded nut
(Encyclopaedia Britannica, 1982). Each fruit weighs around 1–2 kg, and the husk makes up about
30% of this weight. Major regions of coconut fiber production are coastal areas in tropical regions,
including India, Sri Lanka, the Philippines, Indonesia, Malaysia, Fiji Islands, Vietnam, Hawaii,
Papua New Guinea, and the Solomon Islands. For over a century, India, the largest producer, along
with Sri Lanka, has been responsible for nearly 90% of the world’s coconut fiber production (FAO,
2013).
The FAO reports (2013, 2015) indicate a steady growth in the production of coconut fiber
and its associated yarn in India, driven by increasing global demand for eco-friendly,
biodegradable, and natural materials. Coconut fiber production has been rising at a rate of 37%,
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while yarn production has grown by 10%. This growth in India mirrors global trends, especially
for brown fiber, which is extracted mechanically from mature husks. Brown fiber production has
surged from 335,000 to 459,000 tons, whereas the production of white fiber, which is traditionally
obtained through backwater retting, has decreased from 95,000 to 81,000 tons due to societal and
technological concerns.
The conventional fiber extraction method known as "retting," which involves soaking
coconut husks in backwater lagoons for 6–12 months to produce softer, spinnable white fibers, is
rapidly declining in India. This method has caused significant pollution in open water bodies and
contributed to occupational health hazards, especially for women involved in the process. Manual
yarn production, which follows the renting process, is labor-intensive, contributing to a decline in
India's yarn production. This reduction has affected the global export of yarn and products such as
mats, matting, and rugs. Moreover, raw fiber extraction through mechanical means has led to an
increase in fiber exports, from 97,000 to 505,000 tons, without adding significant value.
The coconut fiber industry now faces the challenge of finding alternatives to traditional
retting to produce high-quality fibers and to mechanize the processing of these fibers into finer
yarns and products. This would help eliminate environmental pollution and reduce the laborious
tasks associated with manual yarn production (Handbook of Natural Fibres, 2020).
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Physical and Mechanical Properties
Coconut fiber exhibits significant variation in length, ranging from 8 mm to 337 mm, with
approximately 81.95% measuring between 15 mm and 145 mm (van Dam et al., 2006). The
average fineness is reported at 27.94 tax (Wei and Gu, 2009), and the density of unrutted fibers is
about 1.15 g/cm³, increasing to 1.32 g/cm³ post-retting (van Dam et al., 2006). The fiber's moisture
regain varies from 8% to 12.5% at 65% relative humidity, with untreated fibers capable of
absorbing up to 61% water (Rahman and Khan, 2007). The tenacity ranges from 10 to 15 g/tex,
indicating that shorter fibers are stronger, with a permanent deformation of around 11% for spans
pectin, and inorganic salts (Wei and Gu, 2009). Elemental analysis reveals 49.6% carbon and 6.1%
hydrogen, with a surface composition of 69.1% carbon and 27.4% oxygen (Mahato et al., 1993).
Its hydrophobic nature, attributed to a lower oxygen-to-carbon ratio, along with thermal resistance
and biodegradability, enhances its suitability for various applications, including horticulture and
Applications
Coconut fiber is primarily utilized to produce yarn, available in various forms such as bales,
spools, and balls for industrial and agricultural applications. The price for high-quality Angengo
240 yarn ranges from $100 to $143 per 100 kg, while lower-quality varieties are priced
significantly lower (FAO, 2013). Beyond textiles, coconut fiber is used in the manufacture of mats
and mattresses, with rubberized variants gaining popularity due to their superior resiliency and
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lighter weight. Additionally, coconut coir is employed in geotextiles and agrotextiles to prevent
soil erosion and promote vegetation growth. Coconut fiber logs are also utilized for shoreline
Coconut coir, derived from coconut husks, has often been viewed as waste or used as fuel,
leading to air pollution and increased carbon dioxide emissions (Munib, 2021). While studies have
compared alternatives like paper and plastic packaging, coconut coir emerges as a promising eco-
friendly solution when processed correctly (Magno et al., 2023). Traditionally, coir fibers are used
to make sacks for agricultural products such as tobacco, cloves, coffee, and tea. However, these
sacks frequently become waste due to degradation or tearing, complicating disposal (Munib,
2021). Repurposing coconut coir into various applications represents a viable waste management
strategy. For example, coir sacks can be transformed into durable and sustainable materials like
bags, taking advantage of coir's thicker, stronger fibers and their natural resistance to bacteria and
fungi (Munib, 2021). This makes coir an ideal candidate for eco-friendly bag production.
Research by Babalola and Olorunnisola (2019) investigated the potential of coconut husk
fibers to enhance bioplastics made from cassava starch. They found that brown coconut fibers,
which are thicker and stronger than white fibers, offer advantages such as moisture and decay
resistance. These fibers also possess excellent tensile strength, crucial for producing durable eco-
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Global research has focused on developing sustainable natural fiber composites as
alternatives to synthetic materials. Nandan et al. (2023) reported that coir fibers, particularly from
mature coconuts, exhibit higher lignin content, resulting in superior strength and durability
compared to traditional materials like paper. Coir-based composite materials demonstrated better
tensile strength than standard paper bags, suggesting they are a viable substitute. However, these
composites do absorb more water, which limits their capacity to carry liquids. Despite this
limitation, the enhanced durability and strength of coir bags make them a practical alternative to
paper bags, which are more prone to tearing (Panes et al., 2021).
A Sustainable Material
The coconut palm (Cocos nucifera L.) is a perennial crop propagated by seeds, widely
grown in tropical regions due to its adaptability (Arunachalam 2005). In 2019, major coconut
producers included Indonesia, the Philippines, and India, with Indonesia leading global production
(Food and Agriculture Organization 2021). The coconut’s ability to resist saltwater and
biodegradation allows it to spread naturally along coasts (Rethinam 2018), and it has been used
for centuries for food, oil, and shelter (Foale et al. 2020).
Coconuts are primarily harvested for copra and oil, surrounded by a husk made of coir and
pith (Thampan 1981). Mature coconuts produce strong brown coir, while immature coconuts yield
weaker white coir fibers (Meenatchisunderam 1980). The most common fiber extraction method
is retting, a process where the husk absorbs water, allowing bacteria and fungi to release enzymes
that break down plant materials (Nambudiri et al. 1972). Chemicals like lime and sodium sulfate
can accelerate the process (Jayasankar and Bhat 1964), while mechanical pre-treatments like
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Modern fiber separation uses motorized processes to separate coir fibers from pith. Due to
its high lignin and cellulose content, coir pith decomposes slowly, raising environmental concerns
(Nunes 2020). However, studies highlight coir’s potential for eco-friendly applications, supporting
sustainable development goals (Stelte et al. 2023). These methods reflect the coconut’s growing
Coconut coir, a fibrous material derived from the middle layer (mesocarp) of the coconut, is
well-known for its ability to promote plant growth (Holman et al., 2005). However, some
gardeners have encountered challenges due to its high salt content, which can hinder nutrient
absorption (Grant et al., 2020). Despite this, coconut coir has gained global recognition for its
The fibrous structure of coir makes it suitable for various industrial applications. The fibers,
typically measuring between 10 and 30 centimeters in length, are lightweight, durable, and elastic,
making them ideal for producing items such as brushes, mats, ropes, and yarn used in marine
cordage and fishnets (Raviv et al., 2008; Britannica, 2019). Coir fibers are extracted from the outer
husk of the coconut through multiple washes, which allows for sorting based on size. Brown coir
comes from mature coconuts, while a finer, smoother white coir is obtained from immature
coconuts, though the latter requires more time to process (Chisholm, 1911).
India has pioneered the production of coir bags, primarily for gardening as soil bags, owing
to the material's excellent oxygen retention properties (Schiller, 2019). Furthermore, coir's strength
positions it as a viable alternative to paper bags, which are often prone to tearing. Research into
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the mechanical properties of coir has yielded promising findings. For instance, Monteiro et al.
(2008) investigated the mechanical performance of coir fiber/polyester composites, assessing their
structural characteristics and flexural strength through Scanning Electron Microscopy and X-ray
analysis. This research facilitates comparisons between coir composites and traditional materials.
Additionally, Gurav et al. (2003) examined the mechanical properties of paper-pulp packaging,
focusing on tensile and compressive strength, highlighting the environmental advantages of using
eco-friendly materials for packaging. By exploring the mechanical properties of coir, particularly
its strength and resilience, there is considerable potential for developing durable, eco-friendly
packaging alternatives like coir bags, which can help reduce reliance on single-use plastic
products.
The widespread use of non-biodegradable plastics has severely impacted the environment,
as they take a long time to decompose. Environmental awareness has been growing for decades
(Thi & Giang, 2014), with issues like global warming, pollution, and climate change identified as
early as 1980 (Sandu, 2014). Today, these concerns are even more apparent (Polo, 2015), leading
For example, 80% of Indian consumers prefer eco-friendly brands, believing they are less
harmful to the environment. The environmental damage caused by plastics, combined with
growing demand for green products, has driven efforts to ensure a cleaner ecosystem. Consumer
interest in green products is often linked to environmental values (Radesh, Ndia & Maheshwari,
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2014). However, while Vietnamese consumers show limited interest in eco-friendly products (Thi
& Giang, 2014), Thai consumers display a growing interest, though the benefits of green products
In the Philippines, green marketing has also gained momentum (Gregorio, 2015). Yet, the rapid
expansion of shopping malls has brought environmental challenges, such as the widespread
littering of plastic bags, which contributes to pollution and health risks. While some efforts, like
oxo-biodegradable bags, have been introduced, they remain insufficient to address the problem.
Thus, promoting green consumerism requires not only businesses and government efforts but
also a focus on local consumer behavior and perceptions. Although green marketing studies exist
in the Philippines, research on eco-friendly bags in developing towns and cities is lacking. This
gap prompted the researcher to examine local consumer preferences for eco-friendly shopping
bags.
Plastics, composed of polymers, are widely used across industries, with the packaging sector
consuming 35-40% of total plastic use and generating 59% of landfill waste (Balwada et al., 2021).
Plastic grocery bags significantly contribute to plastic waste, which accounts for 17.7% of
Indonesia's total waste, amounting to 30.88 million tons annually (Ministry of Environment, 2021).
Despite the convenience of plastic bags, they pose significant environmental challenges
throughout their lifecycle (Li et al., 2022). In 2015, Indonesia was the second-largest contributor
to ocean plastic waste, with 187.2 million tons (Jambeck et al., 2015).
In response, Indonesia launched the National Plastic Action Partnership (NPAP) in 2019 to
reduce plastic pollution. The System Change Scenario (SCS) aims to reduce plastic leakage by
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70% through strategies like reducing plastic use, redesigning packaging, doubling waste collection
and recycling, and expanding disposal facilities (World Economic Forum, 2020). Several regions
have already banned single-use plastic bags, encouraging the use of eco-friendly alternatives made
from materials such as paper, cloth, and recycled materials (Governor of DKI Jakarta Province,
2019).
Abidin et al. (2018) highlighted that factors like material, production, distribution, and disposal
must be considered when assessing these alternatives. Comparing eco-friendly materials such as
bioplastic, paper, and cotton can support Sustainable Development Goal (SDG) 13, which
promotes integrating climate change measures into national policies (Ministry of National
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1.2.4 Flow of Research Process
The diagram showed a research process, outlining the steps involved in conducting a
feasibility study on coconut coir eco bags. A description of the process flow is necessary to identify
INPUT
Brainstorming
Questionnaires
PROCESS
Distribution of Questionnaires
Analyze and Interpret data gathered
Evaluate Findings of the Data
OUTPUT
Feasibility Study on the Production of Coconut
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1.3 The Problem
With increasing global concerns about plastic waste pollution, there is a growing need to
explore biodegradable and sustainable materials. Coconut coir, a renewable and durable resource,
shows promise for various industries, including textiles and packaging. This study aims to evaluate
the production feasibility and market viability of eco-friendly bags made from coconut coir in the
1. How feasible is it to scale up the production of eco-bags using coconut husk in Bantayan Island,
in terms of:
2. What are the technical requirements for converting coconut coir into eco-bags, in terms of:
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3. What is the demand and market landscape for eco-friendly bags in the Municipality of Bantayan,
in terms of:
4. What are the potential environmental benefits and challenges of producing and using coconut
4.1 Biodegradability
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1.3.2 Statement of Assumptions
This feasibility study operates under a set of assumptions that are essential for evaluating the
potential of producing eco bags from coconut coir in the Municipality of Bantayan Island. It is
important to verify these assumptions through further research and validation during the feasibility
Market Demand. It is assumed that there is a significant and growing demand for eco-
friendly products in Bantayan Island due to heightened environmental awareness and the local
Community Acceptance. It is assumed that the local community will be receptive to using
coconut coir eco-bags, particularly given the local ordinance banning single-use plastics and the
Production Feasibility. It is assumed that the necessary technology and resources for
producing coconut coir eco-bags are readily available and can be efficiently implemented within
Cost Competitiveness. It is assumed that the production cost of coconut coir eco-bags will
remain competitive with traditional plastic bags, allowing for sustainable pricing while ensuring
profitability.
will continue to support the reduction of single-use plastics and will facilitate the promotion and
coconut coir eco-bags will result in a measurable reduction in plastic waste on Bantayan Island,
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Resource Availability. It is assumed that there is a sufficient supply of coconut husks, a
byproduct of coconut farming on the island, available for the production of eco-bags without
plastic is essential. This study aims to assess the potential production of coconut coir into eco-
friendly bags in Municipality of Bantayan holds significant value for several stakeholders:
Environment. Creating Eco bags using coconut waste will prevent the cluttering in the
environment and the demand or usage of traditional plastic bags in the market will be reduced.
Consumers. By offering durable and biodegradable eco-bags, consumers will have a more
sustainable option compared to single-use plastics, aligning with global trends toward eco-
conscious consumption.
Local Entrepreneurs. Entrepreneurs can tap into the rising demand for green products,
using the insights from this study to explore profitable business opportunities in the eco-bag
industry.
transforming discarded coconut husks into valuable products, thereby increasing the economic
Coconut Husk Processors. Potentially improving their income and working conditions by
Tourists. Eco-bags made from coconut coir can become a unique, eco-friendly souvenir,
enhancing the tourism experience by promoting locally crafted and sustainable products.
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Investors. Potential investors can use this study to assess the economic viability and long-
Environmental Advocates. By reducing plastic waste and utilizing natural materials, this
Future Researchers. The findings of this study can contribute valuable data to ongoing
research in sustainable materials, production processes, and consumer behavior related to eco-
friendly products.
25
1.4 Methodology
This section examines the research methodology, encompassing the tools and techniques used,
the setting in which the research will be conducted, and the essential resources required for data
The research will be conducted within the Municipality of Bantayan, with a focus
specifically on the mainland barangays. Researchers will conduct surveys targeting Bantayanon
residents and retail owners as respondents, given that the company’s products cater to individuals
who are interested in purchasing coconut coir eco-friendly bags. The study will select a sample
size of respondents to gather data, which will then be analyzed to assess trends and preferences.
This feasibility study aims to evaluate the potential for introducing coconut coir as an
alternative to single-use plastic bags within the Municipality of Bantayan, situated in the northern
region of Cebu. Bantayan presents a promising market for environmentally conscious consumers,
and the study seeks to determine the viability of offering sustainable bag options. The primary
objective is to gauge the local demand for eco-friendly products and assess the feasibility of
26
Figure 2: Location of the research study 27
1.4.2 Research Respondents
The target demographic for this study consists of residents from the mainland barangays in
the Municipality of Bantayan, specifically individuals aged 18-69 years old. Bantayanon residents
are identified as the primary market for the proposed product, which is suitable for anyone seeking
durable and eco-friendly bags. The study will involve 400 respondents, determined based on the
The sample size will be determined using Slovin's formula, a widely used method for
calculating an appropriate sample size when the behavior or characteristics of a population are
unknown. This formula enables researchers to estimate a representative sample size from a larger
population, ensuring that the data collected is statistically significant and reliable.
𝑁
𝑛=
1 + 𝑁𝑒 2
Where:
n = number of samples
N = total population
e = error tolerance
a. Computation:
𝑁
𝑛=
1 + 𝑁𝑒 2
56,703
𝑛=
1 + 56,703(0.05)2
𝑛 = 397 consumers
28
b. Computation:
𝑁
𝑛=
1 + 𝑁𝑒 2
844
𝑛=
1 + 844(0.05)2
𝑛 = 272 retailers
The primary instrument for collecting necessary information will be survey questionnaires,
which will be distributed to the respondents. Questionnaires are an effective tool for data
collection, as they allow for structured responses to specific questions posed to participants.
In this study, the researchers will utilize survey questionnaires to gather insights into each
respondent’s perception of coconut coir as an alternative to plastic bags. The questionnaire will be
designed to capture detailed opinions and preferences, ensuring comprehensive data collection. By
using this method, the researchers aim to ensure that all relevant information regarding
29
1.4.4 Research Procedures
The figure below outlines the procedures from start to end of the examinations, serving as a
guide for readers to understand the steps the researchers followed to complete the study.
30
1.5 Definition of Terms
The following definitions of terms provide a clear understanding of key concepts and materials
relevant to this study. These terms are essential for comprehending the scope, processes, and
Coconut Husk- Coconut husks are the rough exterior shells of the coconut. In this study, it is
Coconut coir – A natural fiber extracted from the outer husk of coconuts, known for its durability,
water resistance, and biodegradability. In this study, it is the primary material used to make an eco-
friendly bag.
Single-use Plastic bag- Single-use plastic bag are plastics that are made primarily from fossil
fuel–based chemicals (petrochemicals) and are meant to be disposed of right after use. In this
study, it refers to plastic bags, particularly those made of thin material commonly used in retail or
grocery stores.
Eco bag – A reusable, sustainable alternative to single-use plastic bags, made from
environmentally friendly materials like coconut coir. In this study, it refers to the final product
31
CHAPTER II.
COMPANY PROFILE
A well-designed company logo plays a crucial role in brand identity, representing the
values and mission of the business. Additionally, selecting a strategic location is essential for
operational efficiency and market accessibility. This section provides an overview of the
company’s logo design and its significance, as well as the rationale behind the chosen business
location.
commitment to sustainability and eco-friendly products. The name itself, a combination of "eco"
for eco-friendly and "COIR" for the coconut coir used in production, is prominently displayed in
bold typography. The lowercase "e" emphasizes the environmental aspect, while the uppercase
"COIR" draws attention to the material, highlighting its importance in our product line. Below, the
32
word "BAGS" is subtly written in a thinner font, clearly indicating the product type while
The logo’s color scheme, dominated by green and brown, reinforces the brand’s natural
and sustainable focus. The green symbolizes environmental consciousness and the earth, while the
brown highlights the organic, raw nature of coconut coir, a material directly sourced from nature.
Adding to the logo’s uniqueness is the image of coconut coir itself, integrated into the "O" of
"COIR." This clever design element visually connects the material to the name, further
Encasing the design is a thin, modern rectangular frame with open corners, giving the logo
a structured yet flexible feel. This open-ended frame reflects the company’s modern approach to
sustainable solutions while symbolizing the organic and adaptable nature of the business.
Ultimately, the eCOIR BAGs logo effectively communicates the brand’s core values of
sustainability, innovation, and environmental responsibility, making it both visually appealing and
meaningful.
Location
Kampingganon, conveniently located near the main highway and in front of Rafaelita mini-store.
The proximity to the highway not only facilitates efficient delivery routes but also enhances
visibility for potential business partners and clients. Furthermore, Barangay Kampingganon is
characterized by its abundance of coconut trees according to the recent data of Philippine Crop
Insurance Corporation, which are vital to the production of eco-friendly coconut coir bags. This
agricultural landscape provides a steady and sustainable supply of raw materials essential for our
33
eco-friendly coconut coir bags, helping us reduce transportation costs and further our commitment
to environmental sustainability. By setting up the facility in this location, we not only benefit from
the rich natural resources but also Barangay Kampingganon is part of the Municipality of
Bantayan, which is conveniently close to local markets and partners for the business.
The physical store will be strategically located specifically situated along L. Aguilar Street,
Suba Bantayan, Cebu, near the Honda 3S Shop. This location ensures high visibility and
accessibility for both pedestrians and vehicles. Being near the local market allows the store to
attract a steady flow of customers from the bustling market activities. This prime location
34
Figure 6: Location of Physical Store
35
2.2 Business Strategy Statement
expansion.
Economic
Pricing
Strong Community-
Customer Driven
Engagement Approach
ECOIR
Strategy
Reliable
Operational
Market
Exellence
Positioning
Innovation in
Sustainability
sourced coconut coir and optimizing production process. This makes eco-friendly bags
workers, and small businesses. By partnering with local suppliers and government initiatives
36
like the Balik Basket Ordinance, we ensure that our operations contribute to the economic
ensure efficient production, durable products, and minimal waste while keeping costs low.
friendly production methods to improve product quality and environmental impact, reinforcing
sustainable packaging by expanding into local markets, tourism sectors, and online platforms.
advocates, we position our brand as a go-to solution for businesses seeking sustainable
packaging alternatives.
eCOIR BAGs as a long-term eco-friendly solution, building a loyal customer base that
37
2.3 Vision, Mission, Goals, Objectives and Core Values
Vision
To be the leading producer of sustainable and eco-friendly coconut coir bags in the
Philippines, transforming waste into value while promoting environmental stewardship and
community development.
Mission
To produce eco-friendly, sustainable, and durable bags made from coconut coir, helping to
reduce plastic waste while supporting coconut farmers. We are committed to providing consumers
Goals
1. Reduce plastic waste by replacing single-use plastic bags with sustainable coconut coir-
based alternatives.
2. Provide additional income streams for coconut farmers in Bantayan Island by utilizing
3. Get our eCOIR BAG into local and international markets, making them a known product.
38
4. Collaborate with the Local Government Unit (LGU) of Bantayan Island in line with their
Ordinance No. 20 S. 2019 and the Balik Basket Bantayan program to promote
Objectives
1. Build a 134.81 sqm square meter facility on Bantayan Island within November to
December of 2026 to process coconut coir and produce eCOIR BAGs with cutting-edge
2. Hire 15 locals and provide them with a 2-month training program before opening to equip
them with the skills to produce eco bags using sustainable methods.
3. Launch a marketing plan within 18 months targeting eco-conscious buyers in local tourist
4. Minimize coconut waste by 30% in the first year, aiming for a 40% reduction by the second
year.
5. Partner with local businesses and environmental organizations to support the growth and
Values
2. Quality. Deliver the best eco bags that meet customer expectations.
3. Teamwork. Work together to achieve company goals and improve the community.
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2.4 Critical Success Factors and Strategic Approach
Critical Success Factors (CSF) are the essential elements or actions required to ensure the
Product Quality Our goal is to provide an eco-friendly Supplying within the Municipality
type of shopping bag alternative for of Bantayan retailers and
plastic products. We aim to reach high- consumers with a product bag that
quality products to our consumers. meets their needs and lasts for an
estimated a year.
40
To have a physical store that can sell Securing an accessible location
the product within the Municipality of and understanding local zoning
Location
Bantayan retailer where the center regulations.
target market is located.
Strategic Approach
The goal of the eCOIR strategic approach is to retain Bantayanon customer loyalty and
boost profitability, which means that product quality must always be high. Bantayan retailer
business and Bantayanon customers is the most important factor when it comes to a product's
continued effectiveness. Customers are the ones who really care about a product's longevity,
appearance, and durability because they will be using it on a daily basis. One approach is to
advertise the business through Facebook in order to use it as a means of easy access for potential
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2.5 Business Model
A business model is a strategic framework that outlines how a company creates, delivers,
and captures value in the market. Its main goal is to define the approach a business takes to generate
revenue and achieve profitability, while addressing customer needs and market demands.
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2.5.1. Customer Segments
responsibility with profitability. The business focuses on utilizing locally sourced, renewable
and businesses.
● Commitment to sustainability
● Prioritize sustainability
Demographic Segmentation. According to our surveys the target market for eCOIR
BAGs primarily includes individuals aged 18 to 69 years old, encompassing all gender. These age
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groups are more environmentally conscious and likely to pay more for environmentally friendly
products.
Behavioral Segmentation. The target market for eco-bags made from coconut coir
includes eco-conscious consumers seeking sustainable alternatives, regular users who value
practicality and durability, sustainability advocates engaged in environmental initiatives, and those
prioritizing support for local economies. These groups reflect a commitment to sustainable living
single-use plastics through Ordinance No. 20 S. 2019, which enforces the Balik Basket Bantayan
Program and the Bring Your Own Bag Program, encouraging the use of reusable eco-bags. This
aligns with the Ecological Solid Waste Management Act (RA 9003), promoting waste reduction
and sustainable practices. By establishing eCOIR BAGs in Bantayan, we support these initiatives
with eco-friendly coconut coir bags, catering to the demand for sustainable products among local
residents, vendors, businesses, and tourists, while advancing efforts to ban single-use plastics.
consumers who are committed to sustainability and supporting local government initiatives. These
individuals prioritize eco-friendly products that align with Bantayan's environmental goals,
particularly Ordinance No. 20 S. 2019. As socially responsible shoppers, they engage in programs
like Balik Basket Bantayan and Bring Your Own Bag, seeking to reduce plastic waste while
promoting sustainable development. They are also motivated to support local farmers by choosing
eco-bags made from sustainable coconut coir, creating additional income for agricultural
communities. By purchasing these bags, they fulfill their sustainability goals and uplift the local
economy.
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2.5.2. Value Proposition
A value proposition is a clear statement that outlines the unique benefits and value a
product or service provides to customers. In our eCOIR BAG business this is the reason why a
“eCOIR BAG is the perfect blend of sustainability and durability. Made from natural coconut
fibers sourced locally from Bantayan Island, it offers exceptional strength and moisture resistance
for heavy loads, while its biodegradable nature helps reduce your environmental impact. Choose
2.5.3. Channels
To drive the success of our eco-bag venture, we recognize the importance of utilizing a
multi-faceted channel strategy to effectively reach our target markets. Below are the channels we
1. Retail Outlets. Partner with retail stores in the Municipality of Bantayan to directly reach
consumers who value sustainable products. By placing our eco-bags in stores aligned with
eco-friendly attributes.
2. Pop-up Shops. We will set up temporary pop-up shops at local markets and community
events like the annual fiesta, tourism activities, workshops, and seasonal markets. These
shops will help us engage directly with customers, boost brand visibility, build
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3. Facebook page. Researchers will use Facebook to showcase product to potential
customers. We will post engaging content, such as eco-friendly lifestyle tips and product
showcases that will help attract environmentally conscious consumers. Our Facebook page
will serve as both a promotional tool and a direct sales channel for our distributors, driving
4. Local Event Sponsorships. Sponsoring local environmental events, such as coastal and
community cleanup drives in partnership with local government units and environmental
organizations, will help raise brand awareness while reinforcing our commitment to
sustainability. Our presence at these events will also enable us to engage directly with our
target market, fostering trust and strengthening our brand's reputation as a leader in eco-
friendly solutions.
46
2.5.4. Customer Relationships
Building strong connections with customers allows us to better understand their needs and
preferences, ensuring satisfaction with our sustainable products. By fostering trust and open
communication, we can encourage long-term loyalty and advocacy for our eco-friendly solutions.
Ultimately, maintaining positive customer relationships is essential for promoting the adoption of
STRATEGIES DESCRIPTION
Customer Feedback social media for trends. This feedback has led to improvements
requests.
47
We will partner with local businesses and markets on Bantayan
Local Businesses promotions, such as discounts for customers who use our eco
mission.
For repeated buyers and new products; at 1,000 points, they receive a personalized eco
partners bag or a major discount. Bulk orders from partner businesses will
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2.5.5. Revenue Streams
This is a source of income a business generates from selling products or services. In our
eCOIR BAG business, we generate income through direct sales to consumers. Revenue will
primarily come from the direct sale of coir bags to individuals and retail customers in local
markets. We will sell directly to consumers through physical stores and sell bulk orders to retailers.
Tourists and residents of Bantayan Island will be key contributors, especially as the municipality
pushes for alternatives to single-use plastic bags. To boost our sales, we will utilize an e-commerce
platform and create a dedicated Facebook page to reach a wider audience, targeting eco-conscious
Securing and managing these key resources effectively will be critical for the successful
launch and operation of the coconut coir eco bag business. Here are several key resources.
Capital. Financial resources that are essential for establishing and maintaining the
production facility, acquiring necessary equipment, and ensuring smooth day-to-day operations of
the business.
Facility. When designing a production facility for eco bags made from coconut coir fibers,
several factors must be considered to determine the ideal measurements. Here are the
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Table 4: Key Resources
in a vacant area.
Facility Size providing space for equipment, workflow, storage, and future
expansion.
Ventilation and Lighting Artificial Lighting: Ensure adequate artificial lighting for all
50
Raw Materials. The raw materials used in the production of eCOIR BAGs are carefully
selected to ensure high quality, sustainability, and environmental responsibility. The raw materials
Coconut Husk through contracts with local coconut farmers within Bantayan
Island.
Adhesive Glue that is applied to the coir fibers before compressing them into the
Heavy-duty Thread friendly bags, particularly those made from coconut coir fibers. The
Woven fabric strip made from natural cotton fibers, commonly used
Cotton Webbing as straps, handles, or reinforcements in products like bags due to its
51
Machines. The integration of these machines in our production facility is vital for
optimizing workflow, ensuring the high quality of our coconut coir eco bags, reducing waste, and
Table 6: Machines
Machines Descriptions
Coconut Husk Defibering separates the tough outer husk from the inner coir fibers, which
Machine are then cleaned and processed for use in eco bag production.
Coir Mattress Hydraulic Used to compress coconut coir fibers into mats or other forms for
Built to handle thick and tough materials like coconut coir fabric.
Industrial Sewing Machine It produces strong, uniform seams that ensure the durability and
Spraying Machine Designed to evenly apply adhesive onto coconut coir fibers,
Drying Machine An essential equipment used to effectively dry the coir canvas
resistance to moisture.
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Manpower. Our eCOIR BAGs production facility is designed to operate with a lean but
highly efficient team, with a total of 15 personnels, ensuring streamlined workflows and optimized
performance at every stage of the process. The following key personnel are integral to our business
operations.
Table 7: Manpower
General Manager (1) materials such as coconut coir are accurately tracked and stored,
Operation Specialist (1) issues, and ensures everything runs efficiently to meet company
goals.
Human Resource (1) Handles employee records, recruitment, payroll coordination, and
environment.
Production Staff For coir shredding, sewing, and bag production, allowing for
(4) Operators, (5) Tailor, effective task management and quality maintenance.
(1) Cutter
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Responsible for transporting raw materials, finished products, and
Driver (1) customers, suppliers, and business partners while following traffic
experience.
the eCOIR BAGs business ensures it operates legally, ethically, and sustainably while protecting
Bureau of Internal Revenue financial records, ensure legal operation, and avoid penalties for
Occupational Safety and Compliance with OSHA regulations not only ensures the well-
Health Administration being of workers but also helps avoid potential legal liabilities
54
Local Business License and This includes obtaining specific operating permits that grant the
55
2.5.7. Key Activities
The production of eCOIR BAGs involves several key activities that ensure the success of
the business, from sourcing raw materials to reaching the target market. Each stage in the process
plays a crucial role in creating a sustainable and eco-friendly product that supports local farmers
and addresses the growing demand for green alternatives to single-use plastic bags. Below are the
Activities Description
procurement.
Collection of
Defibering Weighting
Coconut Husk
Production and
Spraying with Pressing the
Manufacturing Drying the Mat
adhesive Coir Mat
Sewing and
Packaging and
Cutting the mat Forming into
Distribution
eCOIR Bag
56
To effectively sell and distribute eCOIR BAGs, we will use a
57
the benefits of eco-friendly products and position our brand
as a leader in sustainability.
like wallets or totes. This will help diversify our product line
Research and Development
while staying true to our sustainability goals. Regular
consumer demands.
58
2.5.8. Key Partners
For a successful coconut coir eco bag business in Bantayan Island, identifying and
collaborating with key partners is essential. Here’s a detailed look at potential key partners:
Partners Description
59
They will serve as our key partner in printing the logo for our
enhance our brand visibility and resonate with our target market.
60
2.5.9. Cost Structure
By effectively managing these costs and activities, the business will be able to maintain
profitability and scale operations over time. Here’s the breakdown of the cost that the business will
cover.
Cost Description
Raw Material Costs additional materials needed for bag production, such as cotton
Marketing and Sales Costs product launching and sales distribution. This also includes the
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Expenses related to the transportation of raw materials and
Logistics and Distribution finished products, including shipping costs for wholesale and
Administrative Costs supplies, utilities, legal fees, and any necessary permits or
Research and Development testing new materials, and creating innovative designs will
eCOIR BAGs holds a strong competitive position as the only coconut coir bag
manufacturer in Bantayan Island. Unlike common eco-bags made from canvas, recycled plastics,
or paper, eCOIR BAGs offers a unique product that is biodegradable, durable, and locally sourced.
Its strong alignment with the island’s sustainability policies further enhances its market potential.
However, competition in the eco-bag industry remains a challenge, with established suppliers
While there are no direct competitors producing coconut coir bags in Bantayan Island, the
business faces indirect competition from local suppliers and stores that provide other types of eco-
friendly bags. Stella Maris and Julius Store and other 39 retailers of bantayan, all based in Bantayan
Island that regularly supply retailers and consumers in Municipality of Bantayan such as reusable
bags eco bags, paper bags and plastics. These alternatives are already familiar to local businesses
62
and consumers, making it essential for eCOIR BAGs to differentiate itself through durability,
To stay ahead, eCOIR BAGs will focus on brand recognition, product innovation, and
strong partnerships with local businesses and government agencies. By emphasizing the
unique benefits of coconut coir bags such as their biodegradability and support for the local
coconut industry. The business aims to build customer loyalty and establish itself as a trusted
To understand the competitive landscape of eCOIR BAGs, Porter’s Five Forces Model is
used to analyze key industry dynamics. This framework helps evaluate the potential challenges
and opportunities within the eco-friendly bag market. By assessing factors such as competition,
supplier and buyer power, threats of new entrants, and substitutes, eCOIR BAGs can develop
strategic measures to strengthen its market position and ensure long-term sustainability.
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The Rivalry
Among
Existing
Competition
Bargaining Potential
Powers of Entry of New
Buyers Competition
FIVE
FORCES
MODEL
Entry of
Bargaining
Substitue
Powers of
Product
Suppliers
Currently, there are no direct competitors producing coconut coir eco-bags in Bantayan
Island, which presents a unique opportunity for us. However, the eco-bag industry is witnessing a
significant shift towards sustainable options. Our potential competitors include manufacturers of
other eco-friendly bags, such as those made from canvas, recycled plastics, and paper. These
companies compete on factors like price, quality, and the environmental benefits of their products.
While the rivalry isn't intense at the moment, we need to monitor how established brands may
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2.7.2. Potential Entry of New Competition
The barriers to entering the eco-bag market are relatively low, meaning new competitors
could emerge easily. Since coconut coir bags require specific raw materials, like coconut husks,
and some knowledge about the production, it is feasible for other entrepreneurs in our area to enter
the market. With the rising demand for eco-friendly products, especially given the growing
sustainability movement, we should prepare for the possibility that others will seek to capitalize
on this trend. Establishing our brand early will be crucial for building a loyal customer base.
We must also consider substitutes for our coconut coir eco-bags. Alternatives such as jute,
hemp, cotton bags, and reusable bags made from recycled materials or biodegradable polymers are
already on the market. Each of these options has its own strengths, particularly regarding cost and
benefits of coconut coir bags, including their durability, eco-friendliness, and the support they
provide to local coconut farmers. Highlighting these qualities can help persuade customers to
Our primary raw material which is coconut coir, comes from coconut processing, which gives
our suppliers moderate bargaining power. In Bantayan Island, where coconuts are 77% abundant,
suppliers may have less leverage when supply is high. However, we must be aware that
fluctuations in coconut harvests or increased demand for coir could elevate supplier power. To
manage this risk, we should consider forming long-term partnerships or contracts with outside the
island which Tubod, Medellin sand Pinamungajan suppliers. This approach would help us secure
stable pricing and ensure a reliable supply of materials while also fostering LGU ties.
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2.7.5 Bargaining Power of Buyers
Buyers in our market, both consumers and retailers, exhibit moderate to high bargaining
power because they have numerous eco-bag alternatives to choose from. As people become more
environmentally conscious, they also tend to be price-sensitive. Retailers might seek lower prices
or better quality to meet their needs. To win over these buyers, we should focus on maintaining
competitive pricing and ensuring that our bags are durable and of high quality. Additionally, we
can emphasize the environmental benefits of our coconut coir bags, which align with the values of
eco-conscious consumers. Engaging with the local community through education and outreach can
also help build brand loyalty and encourage consumers to choose our product.
This section explains how to guarantee product quality while addressing various challenges
encountered in the business. To support the business, this approach examines Strengths,
66
Figure 10: SCOT Analysis
Strengths
Eco-friendly - eCOIR BAGs are made from natural coconut fibers, reducing environmental
Long-term Viability - The durability of coir as a material ensures 6-12 months that these
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Durable- Coir fibers are tough and strong, making eCOIR BAGs resistant to use, ideal for
long term use compared to synthetic materials which lasted only 6-7 weeks.
Unique and Flexible- Can be used for various purposes and stands out compared to other
bags like storing any type of things to think such as everyday uses, packaging applications,
Challenges
Supplier Consistency - Ensuring consistent supplies of coir in the production process can
High Initial Production Costs- Starting a production facility or scaling up operations can
Moisture Issue- Coconut coir can absorb water, which might weaken the bag
Opportunities
grow as more people become conscious of environmental issues see Table 61- Available
Subsidies and Incentives- Governments and organizations may offer financial support
Cebu Distribution- Expanding into region 7 markets can open new revenue streams and
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Threats
plastic bags are still widely used due to lower costs and convenience.
Consumer Preference- Changing consumer habits from plastic to coir bags might take
Creating a successful action plan is essential to the success of any business. Planning
and implementing this strategy should be done carefully, as failing to do so can lead to disastrous
consequences. A good starting point for businesses is conducting a feasibility study, developing
effective marketing strategies, and improving operations in order to meet customer needs. It is also
Here is the organization’s plan to keep the business going and maintain customer value.
RESPONSIBLE
YEAR ACTIVITIES SPECIFIC OUTPUT REMARKS
DEPARTMENT
69
Before starting our
business, we need
to understand what
Business
2025 Conduct survey Research team the customer wants.
Development
We will ensure that
they are satisfied
with our product.
Producing the actual
number of bags. 1. 1. Research team
Start of the The number of
Hiring 2. Training 3. 2. Human
2026 business demands must be
Establishing a business Resource 3.
operation fulfilled.
location 4. Create Marketing
marketing strategy
Provide them with
quality product
1. Determine the client every time and
Establish a evaluation 2. Produce promoting new
reputation for innovative advertising 1. Marketing 2. feature to the
2027
eCOIR BAG strategy 3. Raise the Engineering product. The more
Business quality of services 4. customers who feel
Engage a time study satisfied with our
product, the more
they will return.
Develop new
70
1. Conduct time study in
Make a partnership
order to improve the
Continuous with companies that
transportation models 2.
2029 improvement of Marketing sell eco-friendly
Make partnership 3.
the business products and
Increase customer
sustainable products
retention
2.10 Roadmap
A roadmap is a strategic plan that describes a goal or desired outcome as well as the
necessary actions or milestones to achieve it. The first three years are the company’s short-term
development plan, followed by the medium and long-term plans. Developing and planning the
business from the start is critical to providing quality products to customers. The next year, as the
71
business begins its operation, the proponents expect to provide durable and sustainable product,
which will be essential in helping establish the product image in the eye of the users and business
retailers. In the third and fourth years, the company will seek for ways to improve our sustainable
product and establish a new one that fully cater the customer’s needs. Finally, in its fifth year, the
company will not be satisfied with simply being an established business; instead, it will continue
to strive to provide the best quality product it can for customers while also seeking continuous
improvement in all areas to ensure that its customers receive high-quality products.
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CHAPTER III.
MARKETING ASPECT
This chapter will help to know the marketing aspect of the business. It describes the market
situations where the product can be identified through demand and supply analysis. The marketing
aspects will cover the following: product concepts, target market, population information, and
sample size, summary of survey results, market study results, marketing mix decisions, and life
cycle strategies.
The idea behind the product is that customers will choose it if it offers high quality,
appealing features, and reliable performance. A strong product concept is essential to meet
customer needs and expectations, ensuring it stands out in the market. However, a product isn't
successful on its own; it relies on effective marketing, distribution, and customer support to
enhance its appeal and build loyalty. By gathering customer feedback and continually improving,
businesses can ensure their product not only meets but exceeds expectations, leading to greater
The proposed product is named "eCOIR BAG", an eco-friendly and sustainable alternative to
single-use plastic bags, made from coconut coir. Designed to align with Bantayan Island's ordinance
banning plastics, the eCOIR BAG offers a durable, reusable, and biodegradable solution for both locals
and tourists. These versatile bags are ideal for various uses, including grocery shopping, beach trips,
and daily errands, combining functionality with environmental responsibility. By utilizing coconut
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coir, a natural by-product of Bantayan's abundant coconut industry. The eCOIR BAG reduces
agricultural waste while promoting a cleaner, greener lifestyle. This innovative product not only
supports the island's environmental goals but also encourages consumers to contribute to sustainable
living practices.
alternative to single-use plastic bags. The product is crafted from coconut coir, offering a biodegradable
and sustainable solution to waste management while adhering to Bantayan Island's ordinance banning
plastics. To appeal to a broad range of eco-conscious consumers, the eCOIR BAG’s design focuses on
Ease of Handling and Portability. The eCOIR BAG will feature ergonomic handles that
ensure comfort during use, even when carrying heavy items. Its lightweight yet durable structure makes
it easy to store when not in use, enhancing its practicality for everyday use.
Durability and Strength. The bag will be reinforced about a maximum of 15-20 kilogram
with high-quality stitching and treated coir fibers to ensure reliability for carrying various weights,
from groceries to heavier goods. This durability will position the eCOIR BAG as a trusted choice for
Affordability. Production processes will focus on high efficiency, acquire local resources and
trained labor to keep manufacturing costs low. This enables the eCOIR BAG to remain affordable
The eCOIR BAG will be positioned as Bantayan Island’s premium eco-friendly bag, promoting
sustainability while supporting the local economy. Its affordability ensures accessibility for all income
levels, and its quality guarantees long-term satisfaction. By choosing the eCOIR BAG, customers
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actively contribute to reducing plastic waste and supporting a greener future, making it the trusted, go-
The pictorial sketch shows the product from a specific angle or viewpoint. It provides a 3D
image that helps understand the shape of the product and how it looks from that direction.
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Figure 13: Pictorial Sketch (Medium eCOIR)
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3.1.6 Features and Benefits
The features and benefits of the eCOIR BAG demonstrate how it meets customer needs
while supporting sustainability. Here’s the breakdown of its key qualities, such as durability and
water resistance, which provide practical use and promote eco-friendly goals.
Features Descriptions
Coconut coir fibers are strong and elastic, providing high tensile
High Durability and strength and tear resistance. eCOIR BAGs withstand heavy
Locally Sourced Materials supporting the local economy and minimizing carbon emissions
and Sustainability from transportation. This approach creates an income stream for
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Table 13: Benefits of eCOIR
Benefits Descriptions
Significant Reduction bags, helping reduce the 500 billion plastic bags used globally each
in Plastic Waste year. Each use contributes to less plastic entering the waste stream.
By utilizing coconut coir, eCOIR BAGs create new revenue for local
Additional Income for farmers, turning waste into valuable resources that enhance the local
Cost-Effective and money by reducing the need for cheap, disposable bags. Their
Suitable for various uses, eCOIR BAGs can carry groceries, books,
Versatile and Practical beach items, or serve as eco-friendly gifts, enhancing their practical
value.
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3.1.7 Characteristics of the Product
Coconut coir eco bags eCOIR BAGS are a sustainable alternative to single-use plastic bags,
crafted from natural fibers derived from the husk of coconuts. These bags are biodegradable and
compostable, breaking down naturally over time and significantly reducing landfill waste, which
aligns perfectly with Bantayan municipality's environmental initiatives. The robust construction
of coir fibers provides excellent durability and strength, enabling these bags to carry heavy items
without tearing, while their inherent water resistance allows for the transport of moist items.
Additionally, eCOIR BAGs offer versatility, making them suitable for various uses—from
The aesthetic appeal of these bags, characterized by their earthy tones and rustic texture,
attracts eco-conscious consumers, and they can be customized for local businesses to enhance
branding. Beyond their environmental benefits, eCOIR BAGs support the local economy by
creating jobs in manufacturing and marketing, engaging local artisans, and fostering a sense of
community pride. They also align with Bantayan’s Balik Basket program and local ordinances
aimed at reducing plastic use, making them an attractive option for municipalities focused on
sustainability. While the initial cost may be higher than that of single-use plastics, the long-term
durability encourages reuse, leading to cost savings for consumers. Overall, these eco-bags
represent a multifaceted solution that benefits both the environment and the local community,
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3.2 Target Market
The target market of eCOIR BAG includes residents and local businesses within the
Municipality of Bantayan, where Ordinance No. 20, Series of 2019, bans single-use plastic bags
and promotes sustainable alternatives under the "Balik Basket Bantayan" program. This
regulation creates a strong demand for eco-friendly bags, making eCOIR BAGs a viable alternative
for local consumers and businesses. The market includes environmentally conscious individuals,
local retailers, grocery stores, and market vendors. Consumers aged 18-69, who are more inclined
to adopt sustainable habits based of 2024 data from LGU Bantayan. Below is the key demographic.
TOTAL 69,055
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3.2.1 Catchment Area
The physical store is situated along L. Aguilar Street, Suba Bantayan, Cebu, near the Honda
3S Shop. Conveniently located beside the road, the store is easily accessible to customers while
avoiding the town's crowded areas. It serves as the main outlet for displaying and selling eCOIR
BAGs.
Figure 15: Top Island View of Business Location with Bantayan Island
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3.2.2 Market Segmentation
Market segmentation is dividing the customer base into groups with similar traits to make
it easier for businesses to meet their needs. Since every customer is unique, businesses use
segmentation to focus on specific groups rather than trying to serve everyone. This helps
There are four types of market segmentation for our business-to-customers (B2C) market:
behavioral segmentation
Demographic Geographic
Segmentation Segmentation
Psychographic Behavioral
Segmentation Segmentation
• Eco-conscoius • Consumers that
consumers purchase or
• Consumers who uses eco
have friendly bags
comittment to when shopping
the local for groceries
ordinance.
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3.2.3 Buying Decision Behavior
A consumer’s actions or behaviors when purchasing an eCOIR BAG reflect their buying
behavior. Before making a decision, buyers consider various factors and invest time in researching
sustainable and eco-friendly options. Understanding consumer purchasing patterns is essential for
sustainable fashion advocates are the primary customers who evaluate eCOIR BAGs based on key
factors:
Offering a range of price of Php 98-105. Ensures accessibility for different customer
segments.
ethically sourced. Ensuring that eCOIR BAGS are made from coconut coir and other
• Convenience. Streamlining the purchasing process through Bantayan local stores, online
platforms, and Cebu eco-friendly markets enhances accessibility. Direct delivery options
• Design and Functionality. Well-crafted, and functional eCOIR BAGS attract customers
looking for both aesthetics and utility. A durable design encourages trust in product quality
The buyer decision process is the series of steps customers go through before, during, and
after buying a product. It’s a way to weigh the pros and cons of different choices. This process has
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five steps: need recognition, information search, evaluation of alternatives, purchase decision, and
post-purchase behavior. Understanding these steps helps businesses create better strategies to meet
customers’ needs.
A positioning map, or perceptual map, is a simple chart that shows how consumers see
products or brands compared to their competitors. It usually uses two important factors that matter
to customers and helps businesses find ways to stand out and gain an edge over competitors.
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Figure 19: Positioning Map
The positioning map illustrates that eCOIR BAG is placed in the high-quality, high-price
segment, signifying its premium value and durability as an eco-friendly alternative. In contrast,
Stella Maris and Jullius Store and other 39 business are positioned in the low-price, moderate-
quality category, indicating they offer more budget-friendly but less durable options. This
positioning highlights eCOIR BAG as the ideal choice for consumers prioritizing sustainability
and quality, aligning with Bantayan’s environmental regulations and the shift toward eco-
Cebu, an area chosen for its potential to foster long-term partnerships and trust with wholesale
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buyers. Establishing a strong presence here is crucial for meeting the goals and expectations of our
customers:
Kampingganon, a centrally located area just 8 km from Bantayan. This location not only provides
a peaceful and green environment conducive to business operations but also offers expansive land
for future growth. The surrounding natural landscape promotes a sustainable image, aligning with
Figure 20: Top Island View of Business Location with Bantayan Island
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Figure 21: Business Location
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3.2.7 Description of Industry
plastics. Sustainable alternatives, such as coconut coir-based products, are gaining traction as
Recent Statistics
• The global sustainable packaging market was valued at approximately $272.93 billion
in 2023 and is projected to reach $448.53 billion by 2030, growing at a CAGR of 7.6%
Act of 2022 mandates businesses to manage their plastic packaging waste, promoting
the adoption of sustainable packaging solutions (Republic Act No. 11898, 2022).
• Bantayan Island, where eCOIR BAGs will operate, has implemented local ordinances
solutions.
• eCOIR BAGs. A new entrant focusing on coconut coir-based reusable bags, offering
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Frequency of Product Use
• Daily Use. Consumers and retailers use eco-bags for shopping and carrying goods,
• Business & Corporate Adoption. Retailers, supermarkets, and the tourism sector
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3.2.8 Segmentation Basis
Market segmentation is dividing the customer base into groups with similar traits to make
it easier for businesses to meet their needs. Since every customer is unique, businesses use
segmentation to focus on specific groups rather than trying to serve everyone. This helps
There are four types of market segmentation for our business-to-business market:
behavioral segmentation.
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• Age: 18-69 • Municipality of
years old Bantayan
• Gender: Male
and Female
Demographic Geographic
Segmentation Segmentation
Psychographic Behavioral
Segmentation Segmentation
• Businesses • Business
looking for entities that
reusable bags purchase bulk
• Businesses who packaging
have
comittment to
the local
ordinance.
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Wholesale Price Not applicable 10% Not applicable
Discounts (Non-
Partners)
Long Term
Commitment The business aims to The business aims The business aims to
last and grow over time. to last and grow last and grow over
over time. time.
Awareness for Durable design and Durable design Durable design and
sustainability eco-friendly materials and eco-friendly eco-friendly materials
materials
The table shows the services that the eCOIR BAG business provides to different groups of
target markets, like retail stores, wholesalers, and potential manufacturers. It includes bulk
discounts, free delivery options within Bantayan only, special partner discounts, durable and easy-
to-carry bags, and support for sustainability. The services are adjusted based on the needs of each
relationships, it will aim to provide personalized services to meet the needs of each market. The
business approaches are important to ensure the eCOIR BAGs are effectively introduced and
promoted to both retailers and customers, with the goal of building strong relationships and closing
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deals. The following are the steps in introducing and promoting the eCOIR BAGs and services to
Purchasing to supplier
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3.3 Population Information
The term "population information" encompasses all relevant data gathered from the entire
target demographic, which is essential for researchers in making informed analyses. For this
feasibility study on introducing coconut coir eco bags as an alternative to single-use plastic bags
in the Municipality of Bantayan, the focus is on individuals who are likely to adopt sustainable
practices.
Specifically, the data provided covers the 2020 population with age range 18 to 69 years
old. Its population as determined by the 2020 Census was 47,444 (PhilAtlas). For the year 2024
the projected population would be 68,211. This demographic is critical as they represent the
individuals, making them a key market for eco-friendly solutions like coir bags.
In a feasibility study, determining the appropriate sample size depends on the study's
objectives and research goals. Larger sample sizes generally yield more reliable and accurate
results. However, the cost of collecting data from a larger sample must also be considered.
For this study, which examines the potential of coconut coir eco bags as an alternative to
single-use plastic bags in the Municipality of Bantayan, the researchers used Slovin’s formula to
calculate an appropriate sample size. This formula is particularly useful when the researchers have
limited information about the population's behavior, allowing them to derive a representative
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𝑁
𝑛=
1 + 𝑁𝑒 2
Where:
n = number of samples
N = total population
e = error tolerance
𝑁
𝑛=
1 + 𝑁𝑒 2
68,211
𝑛=
1 + 68,211(0.05)2
𝒏 = 𝟑𝟗𝟖
The population for registered business retailers in the Municipality of Bantayan has a total
𝑁
𝑛=
1 + 𝑁𝑒 2
844
𝑛=
1 + 844(0.05)2
𝒏 = 𝟐𝟕𝟐
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3.5 Summary of Survey results
This section presents the results of comprehensive data collection and analysis conducted
to understand the target market for the business. The survey, created using Google Forms, consists
of two sections: the demographic profile of respondents and their interest in and capability to use
18-24 22 6%
25-31 56 14%
32-38 89 22%
46-52 65 16%
53-59 46 12%
60-66 9 2%
67-70 3 1%
The survey results indicate that the majority of respondents (49%) fall within the 32-45 age
group, suggesting that middle-aged adults are the most engaged demographic in the market. The
46-52 age group (16%) also represents a significant portion, indicating a strong potential customer
base with purchasing power. Meanwhile, younger adults (18-31 years old, 20%) make up a
growing segment, possibly driven by eco-consciousness and sustainability trends. The older age
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groups (53+ years old, 15%) show lower engagement, with the least representation in the 67-70
age range (1%), suggesting they may be less inclined to adopt new sustainable products.
Male 94 23.50%
The data presented illustrates the gender distribution of respondents. Notably, the majority
of respondents are female, comprising 75.5% of the sample. Male respondents represent 23.5%,
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Monthly Income of Respondents
40,001 – 50,000 8 2%
Above 50,000 0 0%
Based on the provided data, the majority of the respondents in the sample have a monthly
income ranging from Php 10,001 to 15,000, indicating a potential target market with moderate
purchasing power. Additionally, there is a significant portion of respondents with higher incomes
Php 30,000 and above that presents an opportunity for targeting customers with greater spending
capabilities.
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Section 2: Awareness and Interest in eCOIR BAG
Bi-Monthly 92 23%
Daily 29 7.20%
Monthly 16 4%
The survey shows that most respondents shop regularly, with 40.5% shopping weekly and
23% bi-monthly. This consistent shopping frequency highlights the need for reliable bags,
presenting a strong opportunity for eco-friendly options like eCOIR BAGs, which could cater to
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2. Which store do you usually buy groceries from?
Hypermarket 94 23.50%
Drug Store 4 1%
The survey results show that the majority of respondents (57%) prefer buying groceries
from the Bantayan Local Market, followed by 23.5% shopping at hypermarkets and 18.5% at sari-
sari stores. Only a small percentage (1%) buy groceries at drug stores. This indicates a strong
preference for local markets, which offer convenience and possibly better access to fresh or
regional products. The popularity of the Bantayan Local Market suggests that there is potential for
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3. What products would you typically buy?
Others 2 0.30%
The survey shows that meat and seafood (88.5%), grains and bakery items (88.8%), and
fresh products (77.3%) are the most commonly purchased items. Canned goods (71.5%) and
household/personal care items (62.5%) are also frequently bought, while frozen foods, condiments,
and beverages are less common. This variety in purchasing habits suggests that eCOIR BAGs
could be well-suited for grocery shopping, particularly for fresh and packaged products.
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4. What time do you usually shop for groceries?
9:00 PM - 12:00 AM 0 0%
This question was asked to determine the preferred purchasing time for the business to
operate. As shown in the table above, most respondents interested in availing of the services prefer
to shop for groceries between 9:00 AM and 12:00 PM (56%), while the least preferred time for
purchasing is between 9:00 PM and 12:00 AM (0%). This suggests that targeting grocery shopping
during mid-morning to afternoon hours may be effective for promoting eco-friendly products like
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5. Do you currently use eco-friendly bags?
No 21 5.20%
The survey indicates that a significant majority of respondents (94.8%) have used eco-
friendly bags before, while only 5.2% have not. This high usage rate reflects strong familiarity
with and potential openness to eco-friendly alternatives, suggesting that products like eCOIR
6. What type/s of eco-friendly bag do you usually use when shopping? (check as many as
applicable)
Jute Bag 16 5%
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The survey results reveal that cloth bags are the most popular eco-friendly option, used by
95.5% of respondents. Paper bags follow at 60.4%, while tote bags are used by 29.3%. Recycled
PET and jute bags are the least used, with only a few respondents choosing them. This indicates a
strong market for eco-friendly bags and opportunities to introduce eCOIR BAGs as a sustainable
alternative.
Large 92 24%
Small 59 15%
This question was asked to determine the available market of eco-friendly bags for different
sizes, it help us analyze existing market trends and preferences. The survey shows that 61% of the
respondents prefer to use medium sized eco-bag, 24% prefer to use large size eco bag and the
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8. Where do you typically purchase eco bags?
This question was asked to understand where consumers typically purchase eco bags,
helping us determine the best locations for our physical store. The survey reveals that most
respondents (69.3%) typically purchase eco bags from local markets, followed by 27% from
grocery stores. A smaller percentage buys from local artisans (3.4%) or souvenir stores (0.3%).
Notably, no respondents reported purchasing eco bags online. This suggests that introducing
eCOIR BAGs in these venues could align well with consumer shopping habits.
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9. How often do you purchase bags for shopping?
Monthly 27 7.1%
Daily 3 .80%
This question was asked to understand how often consumers purchase bags for shopping,
which helps us assess the potential demand for eco-friendly bags. Out of 379 respondents, the most
common frequency is Bi-Monthly (30.6%, 116 respondents), followed closely by purchasing only
when going shopping (30.1%, 114 respondents). The least common response is Daily (0.8%, 3
respondents). This indicates that most consumers buy bags on a less frequent basis, with bi-
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10. How many eco bags do you purchase every time you go shopping?
We asked this question to understand how many eco bags consumers typically purchase
per shopping trip, which helps us gauge demand and guide our product offerings. Out of 379
respondents, the majority (53.8%) purchase 1 eco bag, followed by 2 eco bags (30.1%). Fewer
respondents purchase 3 (11.1%), 4 (1.6%), or more than 4 (3.4%) eco bags. This indicates that
most consumers tend to buy one or two eco bags per shopping.
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11. What is your main reason for using an eco-bag?
Durability 57 15.10%
Lightweight 3 0.80%
Appealing Design 0 0%
This question was asked to understand the key motivations behind consumers' use of eco-
bags, which helps us identify the most valued features and tailor eco-friendly products, like eCOIR
BAGs, to better meet consumer preferences. Out of 379 respondents, the survey results show that
the main reason for using eco-bags is reusability, with 40.2% (152 respondents). The second most
common reason is large capacity, chosen by 29.8% (113 respondents). The least common reasons
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12. If you do not use eco-friendly bags for shopping, what do you use then?
The survey results show that the majority of respondents who do not use eco-friendly bags
for shopping rely on single-use plastic bags, with 79.1% (34 respondents) selecting this option.
The least common alternative is using PVC bags, chosen by only 2.3% (1 respondent). This
highlights a strong preference for single-use plastic bags, while other alternatives, such as PVC
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13. What is your reason for not using eco bags for shopping?
The survey results reveal the main reasons why respondents do not use eco bags for
shopping. The largest group, 43.2% (19 respondents), indicated that they prefer to use plastic bags,
while the least common reason, cited by 9.1% (4 respondents), is not wanting to spend extra money
on a shopping bag. These findings highlight that preference for plastic and cost concerns are
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14. Are you aware of the environmental impact caused by plastic waste?
No 12 3.00%
The survey results show that a vast majority of respondents (97%) are aware of the
environmental impact caused by plastic waste, with 388 individuals acknowledging its effects.
Only a small percentage, 3% (12 respondents), are unaware of this issue. This suggests a high level
of environmental awareness among the respondents, indicating that there is a strong understanding
of the negative consequences of plastic waste and likely a greater openness to eco-friendly
alternatives
15. Are you aware of a bag made from coconut fiber (coconut coir bag)?
No 168 42.7%
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The survey result shows that 57.3% of respondents (232 individuals) are aware of coconut
coir bags, while 42.7% (168 individuals) are not familiar with them. This indicates that while a
majority of consumers have some knowledge of coconut coir bags, there is still a significant
portion of the population who are not aware of this eco-friendly alternative. This presents an
opportunity to increase awareness and promote the benefits of coconut coir bags to a broader
audience.
Television 51 16.60%
The survey shows that the top two sources where respondents have heard or seen coconut
coir bags are social media (41.7%) and local markets (23.8%). The least common sources are other
regions (2.1%) and word of mouth from friends or acquaintances (15.8%). These findings suggest
that while social media and local markets play a dominant role in raising awareness, there is still
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17. If an eco-bag made from coconut fiber such as the coconut coir bag is available in
No 52 13.5%
eCOIR BAG made from coconut fiber if available. Out of the 400 participants, the results indicated
varying levels of interest. 348 respondents (86.5%) expressed their willingness to utilize ECOIR
BAGs if available. The majority of the respondents, as highlighted above, showed a positive
inclination towards using the service, indicating a potentially significant market opportunity.
18. If eco-friendly coconut coir bags are available, how likely are you to choose them over
other eco-friendly alternatives (e.g., reusable cotton bag, jute, paper bags, etc.)?
Neutral 51 14.7%
Unlikely 0 0%
coconut coir bags over other alternatives, while 35.3% are somewhat likely. Only 14.7% are
neutral, with no respondents indicating they are unlikely to choose them. This suggests strong
19. How much are you willing to spend to buy a bag made from coconut coir?
The survey results show that 92.20% of respondents prefer a price range of Php 100–Php
200, indicating a strong preference for affordable products. Meanwhile, 7.80% favor the Php 201–
Php 300 range, suggesting a smaller segment willing to spend more. These insights will guide our
pricing decisions.
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Summary of Survey results (Business to Business)
Among the types of businesses, Sari-Sari Stores received the highest number of responses
with 136 (50%), indicating their dominance in the local community. The second-highest response
was for Grocery Stores, with 61 (23%), which also reflects a strong demand for essential goods.
The lowest response was recorded for the others category, with only 9 (3%), suggesting minimal
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For years of experience, the highest response came from those with 6–10 years of experience,
accounting for 127 (47%) of the total, indicating that most business owners have a moderate level
of experience. The second-highest response was from those with 1–5 years of experience, with
98 (36%), showing a significant number of relatively new entrepreneurs. The lowest response was
for those with 16–20 years of experience, with only 10 (4%), suggesting fewer long-term
operators in the area. These findings highlight the dominance of specific business types and a
3. What types of bags do you currently use for your retail operation/business?
The analysis of the table highlights key insights into the types of bags in retail
operation/business. Paper Bags/Puyo emerged as the most commonly used bag type, with 124
responses (46%), indicating a preference for this option over others. Plastic Bags followed
closely with 96 responses (35%), while Sako Bags were the least used, with only 5 responses
(2%). This suggests a trend toward sustainable alternatives, as paper bags appear to be more
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4. Based on your answers in no. 3, how frequent do you purchase bags for your retail
operations?
In terms of purchasing frequency, Plastic Bags are most commonly purchased on a weekly
basis, accounting for 45 responses (47%), followed by daily purchases with 23 responses (24%).
Monthly purchases were less frequent, with 13 responses (13%), and quarterly purchases were not
reported at all.
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Similarly, for Paper Bags/Puyo, weekly purchases dominated, with 57 responses (46%),
followed by daily purchases with 34 responses (27%). Bi-monthly purchases were the least
frequent, with only 12 responses (10%), and no quarterly purchases were reported.
For eco bags, bi-monthly purchases are the most common, with 16 responses (34%),
followed by monthly purchases, which account for 14 responses (30%). Daily purchases rank third
with 6 responses (23%), while weekly purchases are the least frequent, with 11 responses (13%).
No quarterly purchases were recorded. These results indicate that eco bags are typically purchased
on a bi-monthly or monthly basis, suggesting that they are used less frequently compared to other
bag types.
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5. Based on your answers in no.4, for each order, how many packs of bags will you
purchase?
The data provides insights into the purchasing patterns for different types of bags in terms
of the number of packs bought per order. For plastic bags, the majority of respondents, 49 (51%),
purchase between 101–300 bags per order, followed by 28 respondents (29%) who purchase less
than 100 bags. A smaller group, 19 respondents (20%), buys 301–500 bags, while no respondents
reported buying more than 500 bags per order. This suggests that retailers tend to purchase plastic
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For paper bags (Puyo), the most common purchase size is also 101–300 bags, with 63
respondents (50%) choosing this option. Additionally, 47 respondents (38%) purchase less than
100 bags, while 14 respondents (12%) buy 301–500 bags. Similar to plastic bags, no respondents
purchase more than 500 paper bags per order, reflecting a preference for small to moderate
quantities.
For eco bags, the majority of respondents, 29 (64%), purchase less than 100 bags per order.
This is followed by 11 respondents (25%) who buy 101–300 bags and 7 respondents (11%) who
purchase 301–500 bags. No respondents reported buying more than 500 eco bags per order. This
indicates that eco bags are typically purchased in smaller quantities compared to plastic and paper
bags.
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6. What factors influence your purchasing decisions the most when selecting bags?
(You may select more than one)
In Table 47, Durability emerges as the most significant factor influencing purchasing
decisions, with 246 responses (26%). This indicates that consumers place high value on products
that are long-lasting and can withstand regular use, likely because durability reduces the need for
frequent replacements, offering better value for money. The second-highest factor is Customer
Preferences, with 213 responses (22%), reflecting the importance of catering to specific customer
tastes and needs. This suggests that businesses need to focus on understanding their target market
to provide products that align with consumer expectations. Environmental Impact follows
closely with 201 responses (21%), showing that a growing number of consumers are becoming
environmentally conscious and consider sustainability when making purchasing decisions. On the
other hand, Supplier Reliability is the least influential factor, with 56 responses (6%), indicating
that while reliability matters, consumers prioritize product attributes like durability and
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7. What company or establishment is your supplier of bags?
In table 48, the Stella Maris Store is the leading supplier, chosen by 136 respondents
(50%), making it the most preferred source for bags. Its high ranking could be attributed to
factors such as proximity, product variety, or competitive pricing. The Julius Store, selected
by 112 respondents (41%), also plays a significant role, indicating that it is a strong
competitor in the market. Direct Suppliers are the least utilized option, with only 24 responses
(9%), suggesting that consumers may find retail stores more convenient or reliable than
sourcing directly from manufacturers or wholesalers. This preference highlights the need for
direct suppliers to enhance their visibility, accessibility, or value proposition to attract more
customers.
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8. Are you familiar with bags made from coconut fiber (coconut coir bag)?
In table 49, the data reveals that 86% of respondents (239 individuals) are familiar with
bags made from coconut fiber (coconut coir bags), reflecting widespread awareness of these
sustainable alternatives. This high level of familiarity is promising for businesses promoting
individuals) are still unfamiliar with coconut coir bags, pointing to an opportunity for
9. Would you be willing to purchase a coconut coir eco bag in bulk for 5% discounts?
purchase coconut coir eco bags in bulk if offered a 5% discount. This highlights that the majority
of consumers are motivated by even small price reductions, emphasizing the importance of bulk
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discounts as an effective strategy to drive sales. However, 38% of respondents (104 individuals)
were not willing to purchase in bulk despite the discount, suggesting that factors such as storage
10. What is your preferred minimum order quantity of coconut coir eco bags?
In Table 51, the preferred minimum order quantity reveals that 40% of respondents (67
individuals) prefer orders below 50 bags. This indicates that most customers are likely small-scale
buyers or individuals with limited storage capacity or modest demand. Meanwhile, 31% of
respondents (52 individuals) opted of 100 bags, suggesting a segment of buyers who may
represent small businesses or organizations requiring bulk quantities. Notably, others selected the
categories of 150 Bags and above, responses lower frequency, which implies that there is little to
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11. What qualities do you value most in a supplier of coconut coir eco bags? (You may
In terms of supplier qualities, product quality emerged as the top priority, with 154
responses (35.31%), indicating that customers place the highest importance on receiving high-
quality products. Following this, commitment to sustainability ranked second with 103
practices. On the other hand, delivery speed was the least prioritized quality, garnering only
34 responses (7.91%), suggesting that consumers are willing to wait longer for deliveries if
12. What features would you like to see in coconut coir eco bags?
Table 53: Question 12: Coir bag Features
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When it comes to desired features in coconut coir eco bags, reusability was the most preferred,
with 245 responses (26.72%), highlighting the importance of sustainability and functionality.
Close behind, durability received 234 responses (25.52%), showcasing a strong preference for
products that are long-lasting. However, various sizes were the least significant feature, with only
87 responses (9.49%), indicating that customers prioritize the eco-friendly and practical aspects
13. What challenges do you foresee in transitioning to coconut coir eco bags? (Select all that
applies)
The data highlights the challenges in transitioning to coconut coir eco bags. The most
significant challenge identified is price concerns, with 234 responses (30.67%), indicating that cost
is a major barrier for businesses considering the switch. Quality assurance follows as the second
most significant concern, with 201 responses (26.34%), suggesting that businesses are wary of the
reliability and durability of these eco bags. Availability ranks third, with 198 responses (25.94%),
reflecting potential issues with sourcing or maintaining a steady supply. Lastly, the lack of
customer demand is the least significant challenge, with 130 responses (17.04%), suggesting that
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3.6 Market Study Results
The market study's results are organized to provide a comprehensive analysis of both the
qualitative and quantitative demand for the business. This approach ensures a clear understanding
of customer preferences, behaviors, and the overall market potential, allowing for data-driven
decision-making.
market's potential. It includes assessing the frequency of customer purchases, the volume of
products demanded, and the price customers are willing to pay. This analysis provides concrete
metrics, such as the number of bags sold or the average spending per customer, to estimate overall
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Question. How frequent do you go shopping for groceries or other household items?
The survey shows that most respondents shop regularly, with 40.5% shopping weekly and
23% bi-monthly. This consistent shopping frequency highlights the need for reliable bags,
presenting a strong opportunity for eco-friendly options like eCOIR BAGs, which could cater to
Daily 29 7.20%
Bi-Monthly 92 23%
Monthly 16 4%
128
Question. How often do you purchase bags for shopping?
This question was asked to understand how often consumers purchase bags for shopping,
which helps us assess the potential demand for eco-friendly bags. Out of 379 respondents, the most
common frequency is Bi-Monthly (30.6%, 116 respondents), followed closely by purchasing only
when going shopping (30.1%, 114 respondents). The least common response is Daily (0.8%, 3
respondents). This indicates that most consumers buy bags on a less frequent basis, with bi-
Daily 3 .80%
Monthly 27 7.1%
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3.6.1.1 Demand Analysis
Mankiw (2021) explains demand analysis as a study of consumer behavior that evaluates
how changes in price, income, or market conditions affect the quantity of a good or service that
consumers are willing to purchase. This analysis helps businesses predict future sales and adjust
Demand analysis is a research process aimed at assessing the demand for a product or
service within a specific market, particularly focusing on customer preferences and purchasing
behaviors. In the context of eCOIR BAGs, a sustainable alternative made from coconut fiber to
replace single-use plastics in Bantayan Island, demand analysis plays a crucial role in several
business decisions, such as forecasting sales, determining pricing strategies, planning marketing
For a new business like eCOIR BAGs, conducting a demand analysis is vital to determine
whether there is sufficient demand for the product. Additionally, by gathering information about
competitor numbers, their market size, and the industry growth, it becomes possible to assess
whether the business can generate enough profit to sustain and promote its operations.
1. No change in population size and composition. It is assumed that the target market's
population size in Bantayan Island will remain steady over the next 5 years, maintaining
130
2. No change in customer preference. It is assumed that consumer preferences for
sustainable alternatives to single-use plastics, like eCOIR BAGs, will remain constant
throughout the next 5 years, continuing to favor eco-friendly products over plastic bags.
government in Bantayan Island will continue to enforce the ban on single-use plastics,
which will maintain the demand for alternative products like eCOIR BAGs.
1. Frequency of purchasing the bags. The frequency with which customers purchase
eCOIR BAGs will remain relatively stable. Customers' buying behavior, such as
purchasing these eco-friendly bags for regular use in place of plastic bags, is expected to
expected to stay strong throughout the years. Customers’ willingness to pay for eco-
friendly, locally sourced bags is expected to remain consistent, driven by their awareness
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3.6.1.2 Growth Rate
Growth rate refers to the percentage change of a specific variable within a specific time
period, given a certain context. The table below shows the total projected 5-year population of
residents in the Municipality of Bantayan, which is the potential customers of the business for the
next 5 years.
Vpresent−Vpast
Growth Rate (2029) = x 100
Vpast
Sample Computation:
74,202−72,962
Growth Rate = x 100
72,962
The table above show that the population growth rate. The average growth rate for the
Municipality of Bantayan is roughly 1.70% from the previous population. This suggest that the
population of the target market is increasing. Furthermore, With the following information stated
132
above, market demand was derived based on the ensuing survey of the proponents considering the
growth on population. The table above shows the growth rate of business entities for the year 2020-
2029. The data from the year 2020-2024 was based from the given data of the Municipality of
This section shows the population growth rate of each business to help the company
determine the growth rate of the target market namely the retailers of Municipality of Bantayan.
Vpresent−Vpast
Growth Rate (2029) = x 100
Vpast
Sample Computation:
979−950
Growth Rate = x 100
950
133
With the following information stated above, market demand was derived based on the
ensuing survey of the proponents considering the growth on population. The table above shows
the growth rate of business entities for the year 2020-2029. The data from the year 2020-2024 was
based from the given data of the Municipality of Bantayan. The population for 2025-2029 was
projected.
The population growth rate, which is commonly stated as a percentage, is used to estimate
how many people are increasing in every year passed by. It uses the forecasting approach to
Table 59: Municipality of Bantayan, Consumers and Business Population Growth Rate
(consuming and selling shopping bag product)
2020 64,536
2021 65,686 1,150 1.78%
2022 66,792 1,106 1.68%
2023 67,897 1,105 1.65%
2024 69,055 1,158 1.71%
2025 70,233 1,178 1.71%
2026 71,438 1,205 1.72%
2027 72,664 1,226 1.72%
2028 73,912 1,248 1.72%
2029 75,181 1,269 1.72%
Average Growth Rate 1.71%
134
Formula in getting population growth rate is:
Vpresent−Vpast
Growth Rate (2029) = x 100
Vpast
Sample Computation:
69,190−69,161
Growth Rate = x 100
950
The table above shows the increase of combined consumer and business population in
Bantayan that can be used by the researchers to determine the target market for the total number
135
3.6.1.3 Decision Tree
136
3.6.1.4 Potential Market
A potential market refers to the group of consumers who may develop an interest in a
product or service based on their needs, preferences, and purchasing power. These are individuals
or businesses that do not yet buy the product but could become customers in the future.
Yes No
The survey shows that the majority of consumers have used eco-friendly bags before indicating
familiarity with and openness to environmentally conscious alternatives. A total of 86.50% are willing to
Potential Market
Product Population Would you be willing to Potential Market
purchase a coconut coir eco bag
in bulk?
Yes No
The data shows that 62% of the retailers in Municipality of Bantayan are willing to purchase a
coconut coir eco bag in bulk for a discount of 5%. This indicates a strong interest in cost-saving
opportunities and suggests that retailers see value in the product for resale. Their willingness to buy in bulk
highlights their confidence in customer demand for eco-friendly alternatives, potentially driven by local
sustainability initiatives and ordinances against single-use plastics. This bulk purchasing behavior also
137
demonstrates a practical approach to stocking environmentally friendly products, making retailers key
An available market refers to the portion of the potential market that has both the interest
Available Market
Do you currently use What size of eco bag do you currently purchase or
Potential eco-friendly bags? prefer?
Product
Market
Available
Yes No Small Medium Large
Market
eCOIR 94.80% 5.20% 15% 50% 20% 94.80%
59,002
BAG
55,934 3,068 8,390 27,967 11,186 55,934
Table 58 shows that out of 59,002 individuals that could possibly become customers for the
product, only 55,934 are realistically accessible and likely to engage with the product, this number
Does your
business
currently
How frequent do you purchase eco bags for your
use eco-
retail operation?
Potential friendly Available
Product
Market bags or Market
packaging?
Yes No Bi-
Daily Weekly Monthly Quarterly
Monthly
96% 4% 23% 13% 34% 30% 0% 96%
eCOIR
544
BAG 522 22 120 68 177 157 0 522
Table 62 shows that out of 544 retailers that could possibly become distributor for the
product, only 522 are likely to avail our product, this number encompasses for about 96% of the
potential market.
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3.6.1.6 Estimated Annual Demand
eCOIR 3,228,762
55,934 2,064 648,086 18,744 974,688 5,756 598,624 2,802 437,112 4,721 56,652 21,400 513,600
Table 65: Estimated Annual Demand considering number of eco bags per purchase
ANNUAL DEMAND
1 eco 2 eco 3 eco 4 eco Total Toal Bags in Frequency Per Annual Scaled Annual
Frequency
bag bag bag bag Bags packs Year Demand Demand
Daily 13 1 0 0 15 2 314 471 66,360
Bi-
83 34 18 0 205 21 24 492 69,319
monthly
Monthly 18 7 5 2 55 6 12 66 9,299
Once a
75 38 8 1 179 18 52 931 131,142
week
Twice a
25 9 5 0 58 6 104 603 84,986
week
Thrice a
12 4 0 0 20 2 156 312 43,958
week
Total Annual Demand 405,064
Table 64 presents the estimated annual demand for eCOIR BAGs, which is approximately
3,228,762 bags. This value is derived from initial projections-based shopping frequency of the consumers.
Additionally, the second table expands on this estimate by factoring in the number of bags purchased per
shopping trip by consumers. This leads to a higher total estimated annual demand of 405,064 bags per pack
derived from 4,050,636 bags. This increase highlights the potential for greater market penetration and the
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Table 66: Estimated Annual Demand (Business to Business)
Frequency
Frequency Frequency Frequency Frequency
per year Estimated
Product Actual per year Bi- per year per year per year
Daily (314 Weekly Monthly Quarterly Annual
Mix Market (52 times Monthly (24 times (12 times (3 times a
times a Demand
a year a year) a year) year)
year)
100% 23% 13% 34% 30% 0%
eCOIR 47,372
522 120 37,680 68 3,536 178 4,272 157 1,884 0 0
Table 67: Estimated Annual Demand considering number of Eco bags per purchase
ANNUAL DEMAND
50 100 150 200 250 300 Total Frequency Annual Scaled Annual
Frequency packs packs packs packs packs packs packs Per Year Demand Demand
Daily 0 0 0 0 0 0 0 314 0 0
Weekly 2500 1700 0 0 0 0 4200 52 218,400 419,135
Bi-
750 3500 1350 0 0 0 5600 24 134,400 257,929
monthly
Monthly 100 0 3000 1400 1000 0 5500 12 66,000 126,662
Quarterly 0 0 900 0 1750 900 3550 3 10,650 20,439
Table 66 shows the estimated annual demand for eCOIR BAGs based solely on the
frequency of retailer orders, resulting in a total demand of 47,372 bags. This figure is relatively
low because it does not consider the quantity of bags purchased per transaction. In contrast, table
N/A incorporates both the frequency of orders and the number of bags purchased per transaction,
revealing a significantly higher annual demand of 824,165 bags. This highlights a bulk-ordering
trend among retailers, where they purchase larger quantities less frequently. The second table
provides a more accurate estimate, emphasizing the need to align production and inventory with
Table 68: Estimated Annual Demand considering number of Plastic bags per purchase
ANNUAL DEMAND
50 100 150 200 250 300 Total Frequency Per Annual Scaled Annual
Frequency
packs packs packs packs packs packs packs Year Demand Demand
Daily 0 0 0 0 0 0 0 314 0 0
Weekly 0 0 0 0 0 0 0 52 0 0
Bi-
0 2,600 6,300 0 0 0 8,900 24 213,600 409,924
monthly
Monthly 3,050 13,200 1,650 0 0 0 17,900 12 214,800 412,226
140
Quarterly 0 0 0 0 0 0 0 3 0 0
Total Annual Demand 822,150
There is no recorded demand for daily, weekly, or quarterly purchases, suggesting that
businesses prefer scheduled bulk orders rather than frequent small-scale transactions. The total
estimated annual demand for plastic bags is 822,150 units, aligning with the total demand for
eCOIR BAGs at 47,372 packs. Since bi-monthly and monthly purchases dominate the market,
maintaining inventory levels that cater to these purchasing patterns is crucial. Businesses should
focus on optimizing stock availability for 100-pack and 150-pack sizes while offering incentives
Table 69: Estimated Annual Demand considering number of Paper bags per purchase
ANNUAL DEMAND
50 100 150 200 250 300 Total Frequency Annual Scaled Annual
Frequency packs packs packs packs packs packs packs Per Year Demand Demand
Daily 0 0 0 0 0 0 0 314 0 0
Weekly 750 0 0 0 0 0 750 52 39,000 74,846
Bi-
1,950 1,000 0 0 0 0 2,950 24 70,800 135,874
monthly
Monthly 6,100 6,500 3,150 0 0 0 15,750 12 189,000 362,713
Quarterly 0 0 0 0 0 0 0 3 0 0
Table 69 shows the estimated annual demand for paper bags primarily driven by monthly
and bi-monthly purchases, contributing 189,000 units (scaled to 362,713 units) and 70,800 units
(scaled to 135,874 units), respectively. Monthly transactions account for the largest share, with
businesses preferring 50-pack, 100-pack, and 150-pack sizes. Bi-monthly purchases also play a
significant role, particularly in 50-pack and 100-pack sizes. Weekly purchases make up a smaller
portion, totaling 39,000 units (scaled to 74,846 units). However, daily and quarterly purchases
show no recorded demand, indicating that businesses favor scheduled bulk orders over frequent
smaller transactions.
Demand analysis is research carried out to assess or determine the demand for a product or
service on the specific market by the customer. A demand analysis for a number of business
decisions such as the sales forecasting, pricing products or services, marketing and publicity
141
Furthermore, for a new company, the demand analysis can determine whether the product or
service has significant demand, and with additional information such as competitor numbers, size
of the competitors, industry growth it helps to determine if the business would enter the market to
Demand Assumption
1. No change in size and composition of population. The population size of a certain target
2. No change in customer preference. The customer’s preference of the services does not
3. No change in customer behavior if there is a new entrant. The consumer of the product of
consumer behavior is still the same for the next proceeding years.
Demand Components
1. Frequency in availing the product. The customer’s behavior in availing the product is
said to be fixed. Frequency is the number of times that the customer availed such services.
2. Willingness to avail the product. Customers willingness to avail the service is fixed and
the same all through years. Willingness is the desire to avail the service/s without hesitation or
certain conditionn.
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3.6.3 Supply Analysis
Market supply, based on the article by Higher Rock Education (n.d.), is the aggregated
supply of goods and services presently available in the market. According to Higher Rock
Education and Learning (2018), the market supply is the total quantity of a good or service that all
producers are willing to supply at the prevailing set of relative prices during a defined period of
time. It is understood that "Supply" means Market Supply, unless it refers to one producer.
Competitors Supply
List of Types of bags they Sizes How much Annual Prices per
Competitors have per pack Supply pack (Php)
they sell in
a week?
143
Paper Bags (100
Small '4 26.00
pieces) 500 26,000
Paper Bags (100
Medium '8 36.00
pieces) 500 26,000
Paper Bags (100
Large '16 66.00
pieces) 500 26,000
Total 1,500 78,000 -
144
Table 71: Annual Supply of Other Competitors
Types of bags they have Sizes How much per pack Prices per
Total 815 -
Table 71 shows the annual supply of every competitor with its assumptions of increase for
2024. We use the 3% of increase for it is the safest method of projection for supply. Usually, a
month has 20-22 business days, excluding the weekends and other public holidays. However, it
145
2023 244,036 504,374 1,570,179
260,338 2,074,553
Others competitors supply was calculated through the formula shown below.
Projected Supply
Stella Other
Julius Past Others
Year Maris Competitors- Major TOTAL
Wholesale Supply Competitors-
Store 272 Competitors
39
146
Table 72 above shows the total annual supply of indirect competitors for the service.
Comparatively, it was based on the collected data in the interview with the competitors. The total
projected market supply of the competitors for the year 2025 was 2,249,252 units. In 2026, the
projected supply increased by 3%, and in 2027, the projected supply continuously went up to
2,421,301. For the year 2028, the forecasted supply increased to 2,493,940, followed by an increase
of 3% for 2029. Finally, for the year 2030, it increased to 2,645,821 of the projected supply of
Operation Total
Available time Working Annual
Time Per Capacity
Product Per 2 Days days in a Supply
Product Per 2 Days
(seconds) year (units)
(seconds) (units)
Medium
57,600 352 95 314 29,830
Size
TOTAL 48,670
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The table above shows that the company supplies a total of 48,670 units across three
product sizes. The distribution indicates that the majority of the supply is in the "Small" size
category, followed by "Medium" and "Large" sizes. It shows the capacity of the business for a
yearly operation. The annual supply was taken from multiplying the (average of produced units
Market Forecasting
Gregory (2020) mentioned that, offering a product that is novel to the market or improving
on one that already exists is one of the best methods to enter a crowded or overcrowded market.
The objective is to provide something that will increase market demand and enable your company
to seize market share from rivals. Marketing forecasts help you understand how many leads your
company will generate within a specific period of time and how the leads will move through the
different stages of your lead nurturing process before they are ready to make a purchase.
Competitors Supply
eCOIR
Other Untapped
Year Demand Major Gap BAG
Competitors- Market
Competitors Supply
39
2024 2,624,811 530,920 1,652,820 441,071 - 441,071
2025 2,699,399 546,848 1,702,405 450,147 - 450,147
2026 2,776,170 563,253 1,787,525 425,392 48,670 376,722
2027 2,855,187 580,151 1,841,151 433,886 121,675 312,211
2028 2,936,518 597,555 1,896,385 442,578 182,513 260,066
2029 3,020,232 615,482 1,953,277 451,474 237,266.25 214,208
2030 3,106,400 633,946 2,011,875 460,579 308,446 152,133
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Table 75 above sample illustrates the market predicted for eCOIR BAG based on projected
market demand and supply for the next 5 years, starting in 2026. by subtracting annual supply
from annual demand, which results in a market gap. The accessible market that eCOIR BAGs may
supply in the future is referred to as the gap. The percentage of the market gap was 15.32%, then
eCOIR BAG businesses entered the market, and the average untapped market became 13.57% in
2027. Lastly, the untapped market is somehow projected to decline from 2026 until 2030. The
eCOIR BAG will add more lines in the production area to maintain the supply needed by the
market. Likewise, in 2029 and throughout 2030, the untapped market was projected downward
based on the result below, and its projected demand continuously decreased in those particular
years.
organization. In other words, a company’s market share is its total sales in relation to the overall
industry sales of the industry in which it operates (Corporate Financial Institute, 2022). The
proponents used pie charts to illustrate the portion of the market eCOIR BAG dominated.
Competitors Supply
eCOIR
Other Untapped
Year Demand Major Gap BAG
Competitors- Market
Competitors Supply
39
149
2026
14%
20%
2%
Major Competitors
Other Competitors (39)
eCOIR Bag
Untapped Market
64%
The forecasted market share of year 2026, illustrated that eCOIR BAG have 2% share of
the overall market, 20% from major competitors, 64% from other competitors and 14% from
untapped market. With an 2% market share, eCOIR BAG holds a moderate position within its
industry. A 2% market share suggests room for growth and expansion. eCOIR BAG has the
opportunity to increase its market presence and capture a larger share by implementing effective
Competitors Supply
eCOIR
Other Untapped
Year Demand Major Gap BAG
Competitors- Market
Competitors Supply
39
150
2027
11%
20%
4%
Major Competitors
Other Competitors (39)
eCOIR Bag
Untapped Market
65%
According to Figure NA, for the year 2027, eCOIR BAG is projected to experience a
significant stable in market share. This remarkable increase can be attributed to an observation
plan set for that next year. Furthermore, there has been a notable reduction of 3% in the share of
the untapped market as the market share of other competitors increased by 1%, also a steady share
of major competitors.
Competitors Supply
eCOIR
Other Untapped
Year Demand Major Gap BAG
Competitors- Market
Competitors Supply
39
2028 2,936,518 597,555 1,896,385 442,578 182,513 260,066
151
2028
9%
20%
6%
Major Competitors
Other Competitors (39)
eCOIR Bag
Untapped Market
65%
share soar to 2% of the overall market. Furthermore, the untapped market reduced its share of 2%.
This indicates that eCOIR BAG has successfully maintained its dominant position within the
industry, even in the absence of direct competitors. With a market share of 6%, eCOIR BAG holds
a significant advantage and exerts substantial control over the market. This dominance highlights
eCOIR BAG ability to attract and retain customers, showcasing its strength in delivering products
Competitors Supply
eCOIR
Other Untapped
Year Demand Major Gap BAG
Competitors- Market
Competitors Supply
39
152
2029
7%
8% 20%
Major Competitors
Other Competitors (39)
eCOIR Bag
Untapped Market
65%
For the year 2029, Figure above illustrated the forecasted market share. The untapped
market had 7% and decreased by 2% of share in the overall market. Moreover, the eCOIR BAG
Competitors Supply
eCOIR
Other Untapped
Year Demand Major Gap BAG
Competitors- Market
Competitors Supply
39
153
2030
5%
10% 20%
Major Competitors
Other Competitors (39)
eCOIR Bag
Untapped Market
65%
Figure 30: Figure NA. Market Share for the Year 2030
Based on the forecasted market share shown in the Figure NA above for the year 2030,
several key insights can be observed. The untapped market, which originally held a share of 7%
in the overall market, experienced a marginal decline of 2% equivalent to 152,133. This indicates
a gradual reduction in the untapped market's size, implying that a larger portion of the market has
On the other hand, the market share of eCOIR BAG, a prominent player in the industry, witnessed
a growth of 2%. This indicates that eCOIR BAG has successfully expanded its market presence,
Actual Market
The actual market, also known as the server market or market share, refers to the portion
of the available market that a company or business has been able to capture or serve successfully.
154
It represents the customers or market segment that the company has attracted and converted into
actual sales.
Based on the given information, eCOIR BAG has captured a moderate percentage of the
available market. This indicates that eCOIR BAG is serving a portion of the market but has not
reached its full potential. The difference between the available market and the actual market
Market Price
Market price is generally considered to be the price at which an asset can be bought or
sold. There are several variations on the concept, depending upon the context in which it is used
DIRECT MATERIAL
QUANTITY
MATERIALS COST
Coconut Husk 2 kg ₱2.68
Cotton Webbing 1.5 m ₱18.00
Heavy-duty Thread 6m ₱5.00
eCOIR Bag Branding 1 pc ₱2.00
155
Glue Adhesive 90 ml ₱10.80
Total Direct Cost ₱38.48
Direct Labor Cost per Unit ₱31.00
Manufacturing Overhead Cost per
₱8.00
Unit
Total Manufacturing Cost ₱77.48
Markup (50%) ₱38.74
Selling Price ₱116.22
DIRECT MATERIAL
QUANTITY
MATERIALS COST
Coconut Husk 2.5 kg ₱3.35
Cotton Webbing 1.5 m ₱18.00
Heavy-duty Thread 7m ₱5.83
eCOIR Bag Branding 1 pc ₱2.00
Glue Adhesive 90 ml ₱10.80
Total Direct Cost ₱39.98
Direct Labor Cost per Unit ₱31.00
Manufacturing Overhead Cost per
₱8.00
Unit
Total Manufacturing Cost ₱78.98
Markup (50%) ₱39.49
Selling Price ₱118.47
DIRECT MATERIAL
QUANTITY
MATERIALS COST
Coconut Husk 3 kg ₱4.02
Cotton Webbing 1.7 m ₱20.40
Heavy-duty Thread 7.5 m ₱6.25
eCOIR Bag Branding 1 pc ₱2.00
Glue Adhesive 90 ml ₱10.80
Total Direct Cost ₱43.47
156
Direct Labor Cost per Unit ₱31.00
Manufacturing Overhead Cost per
₱8.00
Unit
Total Manufacturing Cost ₱82.47
Markup (50%) ₱41.24
Selling Price ₱123.71
The tables shown above was the product cost of eCOIR BAG with a selling price of
₱116.22 for small size, ₱118.47 for medium size and ₱123.71 for large size. The total cost of
the materials was based from the bill of material. The direct labor was computed based on the
salary rate, multiplied by no. of workers, and divided by the total output per day. The
manufacturing overhead was computed based on the utilities cost used in producing the product
which is a constant of 8 pesos per unit. The manufacturing cost was computed by adding total
material cost + direct labor cost + manufacturing overhead. Lastly, a percent of 50% was added to
the markup of the total manufacturing cost to derive the selling price of the product.
The process of estimating future revenue by predicting the amount of product a sales unit
(which can be an individual salesperson, a sales team, or a company) will sell in the next week,
month, quarter, or year is called Sales Projection. At its simplest, a sales forecast is a projected
measure of how a market will respond to a company’s go-to-market efforts. The company used
157
Table 84: Sales Projection
SMALL eCOIR Bag YEAR 1 - 2026
Total Sales 2026 2027 2028 2029 2030
Month January February March April May June July August September October November December
Number of Units per month 713 713 713 713 713 713 713 713 713 713 713 713 8,556 8,898 9,432 9,998 10,598
Selling Price 116.22 116.22 116.22 116.22 116.22 116.22 116.22 116.22 116.22 116.22 116.22 116.22 116 122 128 135 141
Total Sales 82,864.86 82,864.86 82,864.86 82,864.86 82,864.86 82,864.86 82,864.86 82,864.86 82,864.86 82,864.86 82,864.86 82,864.86 994,378 1,085,861 1,208,563 1,345,131 1,497,131
Number of Units per month 2945 2945 2945 2945 2945 2945 2945 2945 2945 2945 2945 2945 35,340 36,754 38,959 41,296 43,774
Selling Price 118.47 118.47 118.47 118.47 118.47 118.47 118.47 118.47 118.47 118.47 118.47 118.47 118 124 131 137 144
Total Sales 348,894.15 348,894.15 348,894.15 348,894.15 348,894.15 348,894.15 348,894.15 348,894.15 348,894.15 348,894.15 348,894.15 348,894.15 4,186,730 4,571,909 5,088,535 5,663,539 6,303,519
Number of Units per month 1147 1147 1147 1147 1147 1147 1147 1147 1147 1147 1147 1147 13,764.00 14314.56 15173.4336 16083.83962 17048.86999
Selling Price 123.71 123.71 123.71 123.71 123.71 123.71 123.71 123.71 123.71 123.71 123.71 123.71 123.71 129.89 136.38 143.20 150.36
Total Sales 141,889.64 141,889.64 141,889.64 141,889.64 141,889.64 141,889.64 141,889.64 141,889.64 141,889.64 141,889.64 141,889.64 141,889.64 1,702,675.62 1,859,321.78 2,069,425.14 2,303,270.18 2,563,539.71
2026 ₱6,883,783.74
2027 ₱7,517,091.84
2028 ₱8,366,523.22
2029 ₱9,311,940.35
2030 ₱10,364,189.61
The sales projections for all three service categories (Small, Medium, and Large) show a
consistent growth trend over the years 2026 to 2030. The total sales projections demonstrate a
steady increase, indicating positive performance and market demand for the company's products
or services.
158
3.7 Marketing Mix Decisions
The marketing mix consists of four key elements used to design and implement the
marketing strategy for a product or service: product, price, place, and promotion. Each of these
Additionally, the marketing mix should be customized to suit the target audience, objectives, and
3.7.1 Product
The product mix of eCOIR BAGs includes a range of eco-friendly bags made from coconut
coir fibers. These products are designed for various uses such as grocery shopping or carrying
everyday essentials. The mix includes different sizes and colors and customizations to cater to
diverse customer preferences. Each bag is crafted with durable coir material, ensuring functionality
and sustainability.
Levels of Product
The levels of a product describe the layers of value and features offered to the customer,
helping businesses understand and meet customer needs effectively. The concept is divided into
159
Figure 31: Levels of Service
Branding
Branding is the process of creating a unique identity for a product, service, or business in
the minds of consumers. It involves the use of elements like a name, logo, tagline, design, and
160
Company logo for eCOIR BAG:
Positioning
The eCOIR brand positions itself as a leading advocate for sustainability, combining eco-
conscious innovation with functionality. Rooted in Bantayan Island’s mission to reduce plastic
waste, eCOIR leverages its unique selling points of eco-friendliness, durability, and support for
local craftsmanship. The brand distinguishes itself by offering premium-quality products that not
practices. This strategic alignment with Bantayan Island’s ongoing initiatives—such as ordinances
brand.
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Labelling
sustainability
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3.7.2 Price
It is the monetary value customers pay for a product or service and serves as a critical
component of a business's success. It directly influences revenue and profitability by ensuring costs
are covered and sustainable profits are achieved. A well-determined price can position a product
effectively in the market, signaling either premium quality or affordability, depending on the
business strategy. Price also shapes customer perception; when the cost aligns with the perceived
value and benefits, customers are more likely to purchase and remain loyal.
Pricing plays a vital role in balancing market demand and competition. Businesses must
monitor competitors to remain relevant and adopt strategies such as skimming, penetration, or
value-based pricing to meet their goals. Price impacts a business's ability to sustain operations and
invest in future innovations. It affects customer retention, market share, and overall brand
perception. Balancing cost, customer expectations, and market conditions ensures long-term
Factors
Several factors influence the pricing of eCOIR BAGs, ensuring that the product remains
competitive while aligning with customer expectations and covering production costs. The cost of
production is a significant determinant, as it includes expenses for raw materials such as coconut
coir and adhesives, labor costs for skilled workers to ensure quality, and overhead costs associated
with operating the production facility. Additionally, market demand plays a crucial role. The
growing awareness of environmental issues and the enforcement of government policies banning
single-use plastics create a favorable market for eco-friendly products. Both residents and tourists
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in Bantayan Island show a willingness to support sustainable alternatives, enhancing the demand
Competition from existing eco-friendly bag options, such as canvas and reusable tote bags,
must also be considered. Analyzing competitors’ pricing helps ensure that eCOIR BAGs are
positioned effectively in the market. Lastly, government support can significantly impact pricing.
Collaborations with Bantayan LGU’s sustainability programs may provide cost reductions through
incentives or grants, further influencing the final price of eCOIR BAGs. These factors collectively
Pricing policies and approaches are strategic frameworks businesses use to determine how
products or services are priced to achieve organizational goals. These methods ensure that pricing
aligns with production costs, customer expectations, and market conditions while contributing to
the company’s profitability, competitiveness, and customer satisfaction. For eCOIR BAGs,
selecting the right policies and approaches is essential to balance affordability, sustainability, and
production cost to ensure profitability. This method allows eCOIR BAGs to cover material, labor,
and overhead expenses while offering a fair price to customers. By maintaining affordability, this
approach ensures the product remains accessible to a broad audience while supporting the financial
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Promotional Pricing is another effective strategy, particularly during the product launch
phase. By offering introductory discounts, eCOIR BAGs can attract first-time buyers, generate
interest, and build customer loyalty. This approach is especially useful in creating a buzz around
the product and establishing a foothold in the competitive market for eco-friendly alternatives.
Combining these policies and approaches allows eCOIR BAGs to achieve both short-term sales
Fixed pricing. The eCOIR BAG adopts a fixed pricing strategy, where product prices
remain constant regardless of fluctuations in material or labor costs. This approach is ideal for
businesses aiming to offer competitive rates or maintain a stable pricing structure. Alternatively,
value-based pricing focuses on the perceived value of the product from the customer’s perspective.
While this method considers material and labor costs, it prioritizes the product's perceived benefits,
New product pricing strategies are essential tools for introducing innovative products like
the eCOIR BAG to the market. These strategies help businesses establish a strong foothold, attract
target customers, and position the product competitively. For eCOIR BAGs, these approaches are
designed to balance affordability, sustainability, and customer appeal while maximizing market
Penetration Pricing. Penetration pricing involves launching the eCOIR BAG at a lower
price to rapidly capture market share and encourage widespread adoption. This approach is
particularly effective for attracting local retailers, government institutions, and tourism businesses
on Bantayan Island, who are likely to support sustainable initiatives. By offering a competitive
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price at the outset, the eCOIR BAG can build a loyal customer base and establish itself as a
Bundle Pricing. Bundle pricing offers discounts for bulk purchases, making it an attractive
option for local stores, government projects, and tourism-related businesses promoting sustainable
materials. By encouraging larger orders, this strategy not only increases sales volume but also
fosters partnerships with organizations and businesses aligned with eco-friendly practices. It can
also help reduce per-unit production costs through economies of scale, improving overall
profitability.
Freemium Model. The freemium model involves providing small eCOIR BAG samples
to potential stakeholders, such as government agencies or during community events. This approach
serves as a cost-effective promotional tool, allowing customers to experience the product firsthand.
By building brand awareness and demonstrating the quality and utility of the eCOIR BAG, the
freemium model can drive future purchases and establish trust within the community.
Implementing these new product pricing strategies ensures that the eCOIR BAG appeals to diverse
customer segments, achieves market penetration, and aligns with the company's sustainability
goals. Each strategy contributes uniquely to building a strong brand presence and fostering long-
term growth.
A product mix pricing strategy is an approach that involves establishing varied prices for
different products within a product line. This technique aims to optimize profitability and
distinguish the company from its competitors. It considers factors such as the cost of production,
consumer demand for each product, and the competitive market landscape. Product mix pricing
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can also be used to target different consumer segments, as well as to encourage customers to
Product Line Pricing. The eCOIR BAG range can include options of various sizes, and
colors catering to different customer needs and preferences. Tiered pricing would be applied based
on the materials used and the complexity of production for each bag type. For instance, larger bags
may be priced higher, while smaller would be more affordable. This strategy ensures that
customers can choose a product that fits their budget and purpose, while also maximizing the
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Bundle Pricing. To encourage bulk purchases and increase sales, the eCOIR BAG can be
sold in bundles, such as a standard tote bag paired with a smaller pouch, at a discounted price. This
sustainability. For example, retailers might purchase bundled sets to resell to customers. Bundle
pricing not only increases the perceived value of the purchase but also enhances customer
Optional Product Pricing. Customization can add a unique value proposition to the
eCOIR BAG. Customers can opt for personalized features, such as adding company logos, event
branding, or unique designs, for an additional fee. This option targets local businesses, events, and
promotional campaigns, offering a tailored product that meets specific needs. Optional product
pricing ensures additional revenue streams while providing customers with a product that aligns
Captive Product Pricing. To complement the main eCOIR BAG product, additional items
such as reusable inserts or linings can be sold separately. These accessories enhance the bag’s
durability and functionality, appealing to customers who prioritize long-term use. This strategy
allows customers to upgrade their eCOIR BAGs according to their needs, fostering repeat
3.7.3 Placement
Effective placement ensures that the product reaches its target audience, including local
retailers, government institutions, and individual consumers, while emphasizing accessibility and
convenience.
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Value Delivery Network and Their Functions
A value delivery network involves all the entities and processes that work together to
deliver the product from production to the customer. For eCOIR BAGs, this includes:
Suppliers. Suppliers play a critical role in ensuring the consistent availability of high-
quality raw materials for eCOIR BAG production. This includes sourcing coconut coir, adhesives,
and other essential components required for manufacturing. Reliable suppliers ensure that the
production process runs smoothly without interruptions, helping maintain product quality and
farmers and material providers supports the local economy and aligns with the eco-friendly
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Production Facilities. The production facilities in Barangay Kampingganon serve as the
backbone of the value delivery network, transforming raw materials into finished eCOIR BAGs.
This process involves cleaning, processing, and assembling coconut coir fibers with adhesives to
create durable and sustainable bags. The facility also ensures quality control measures are in place,
responsible for delivering finished products from the production facility to retailers, partners, and
customers. Facility storage and inventory management, ensuring an adequate supply of eCOIR
BAGs to meet demand. Transport partners or customers or our 6 wheelers Canter Truck. They are
responsible for efficient and timely delivery, whether locally within Municipality of Bantayan
Island or to other areas of the island. These channels are designed to minimize delays and ensure
Retailers and Partners. Retailers and partners serve as the face of the eCOIR BAG brand
to customers. This includes Santa Fe, Bantayan, and Madridejos businesses such as eco-friendly
stores, markets, and shops, as well as tourism agencies and local government offices of 3 existing
Municipalities. Retailers make the product accessible to everyday consumers, while partnerships
with organizations like LGUs allow for wider promotion and integration into community projects.
By these relationships, eCOIR BAGs can expand market reach, drive sales, and reinforce their
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3.7.4 Promotions
This encompasses the strategies used to communicate with customers, raise awareness, and
encourage purchases. For eCOIR BAGs, it highlights the eco-friendly benefits, sustainability, and
The marketing communications mix includes various tools and tactics to effectively
Advertisi
ng
Sales
Public
Promotio
Relations
ns
Marketing
Communic
ations Mix
Digital Direct
Marketin Marketin
g g
Personal
Selling
Advertising
product’s eco-friendly features, durability, and unique benefits. Social media platforms like
Facebook are ideal channels for targeted campaigns, as they can reach eco-conscious customers
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both locally and beyond. Additionally, using local media, such as community radio station, helps
connect with residents of Bantayan Island who may not be active on digital platforms.
Sales Promotions
Sales promotions are designed to create immediate incentives for customers to purchase
eCOIR BAGs. Offering discounts for first-time buyers introduces the product to new customers,
while bulk purchase discounts or bundle deals encourage larger orders from local retailers,
government offices, and tourism agencies. For example, offering "Buy 3, Get 1 Free" deals during
community events or holiday seasons can attract more customers and increase sales volume.
Seasonal promotions tied to environmental awareness events, such as Earth Day, can further
Public relations efforts focus on building goodwill and fostering trust within the
will create the eCOIR BAG brand’s reputation stronger. Participation in local events, such as
environmental clean-up drives or festivals, can also create positive associations with the brand.
Direct Marketing
email and SMS updates about the updated eCOIR BAG designs, limited-time discounts, or
upcoming events ensures direct communication with the target audience. For example, a monthly
email campaign could include stories about how the bags are made, emphasizing their eco-friendly
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production process, and offering exclusive discount codes to followers. This strategy fosters
Personal Selling
Personal selling involves one-on-one interactions with potential customers to build strong
relationships and showcase the product's features. Engaging with local businesses, schools, or
organizations through face-to-face presentations or meetings can help communicate the value of
eCOIR BAGs. For instance, presenting sample bags to local retailers or government offices with
detailed explanations of their durability and sustainability can drive interest and bulk orders.
Personal selling also allows for direct feedback, helping the company refine its offerings.
Digital Marketing
Social media platforms like Facebook are particularly effective for targeting eco-conscious
audiences. Because Facebook has a wide range of users especially in the island and the trends of
being “meta vlogger” concept. We can use that trend as content strategies. This may include video
demonstrations of the bag-making process, customer testimonials, and engaging posts about
sustainability tips. Facebook, with its short-form video format, can be used for creative campaigns
highlighting the practicality and uniqueness of eCOIR BAGs, such as "a day in the life of an
eCOIR BAG user." Additionally, running social media contests or giveaways can boost
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Cost
Life Cycle Duration Activities
(₱)
Promotional Video 2,500
Virtual Posters 500
Introduction Stage 2026-2028 Printed Posters (3x5) 3,000
Total 16,790
The eCOIR BAG Business is dedicated to giving eco-friendly bags product to businesses
and customer who require them. The company will be presented to the Bantayan Cebu business
entities and consumers. Pricing will be moderately high compared to competitors when the
company first enters the market, but there will be no extra charge for orders placed on demand. In
order to draw in new clients, advertisements will be made on promotional video, virtual posters,
The consumer value has been recorded at this point, and it is assumed that the products
would satisfy the marketing goals. eCOIR BAG Business is now available in a position to gain
industry market share. However, the rising business is currently the target of the rival's interest, so
the enterprise must be ready for other business competitions. To maintain the product on the market
while it is still in the development and expansion stage, the company should offer free delivery
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services, and quick deliveries. A consistent improvement to the product's manufacturing procedure
will provide the company a competitive advantage. Since there is still a danger that rivals will steal
the potential market targets, promotional efforts should still be made. Additionally, best practices
and efficient procedures that help the company transition from the start-up phase to the maintaining
the development stage is important. The business may now forecast or calculate predicted demand
for the upcoming months because its financial situation has stabilized at this point in the product's
lifecycle. Since higher demand estimates may initially suggest that the company is flourishing, the
growth stage should be closely observed because when the expected outcomes signal a likely
decline. During a recession, your business might eventually have to shut down. The company
concentrates on the advantages it created during this phase. The initial phase, when it will continue
to obtain more benefits. It was anticipated that elements like customer service, marketing
The company's market share has significantly increased and now outpaces its costs at this
time (assumed that the forecasted demands are increasing). As a result of there being fewer
customers at this time, the business will earn. Promotional initiatives because of the company's
well-known brand. Additionally, numerous changes were made to the delivery and price rules to
put the company in a better position. To encourage or persuade more people to purchase the
products, it's also a good idea to change the size and other designs. At this point, promotional
activity is recommended for marketing plans in which the company would adopt a new aesthetic
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3.8.4 Decline Stage
The business could start to decline if its marketing initiatives or product sales cannot be
maintained. Customers may cause this stage to occur. withdrawing from the product or when
promotional activities lose their effectiveness. At this time, the product's variations will start to
disappear from the market as a result of its declining market share. Pricing must be competitive
despite the recession, but promotional efforts will be scaled down, and this time, devoted
customers will be recognized. The company will then determine whether to update the products.
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CHAPTER IV.
TECHNICAL ASPECT
Technical Constraints
177
Bantayan may incur additional partners for cost-effective and
Budget Constraints
Material Cost Sourcing coconut husks and Establish long-term contracts with
production.
Production Cost per The overall cost per bag is Highlight the value proposition by
eco-friendly products.
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Raw Material Consistent sourcing of coconut Develop a network of multiple
disruptions or seasonality
of raw materials.
maintenance and
troubleshooting.
Market Constraints
179
cases. The coir bags will need and businesses to promote the
sizes.
This section discusses the production process of eCOIR BAG. It shows series of steps or
activities used to transform raw materials, components, or inputs into eCOIR BAG. This section
includes, the process type, process flow chart, precedence table and diagram.
The production process that the proposed business will use is the batch production process.
To ensure the smooth operation of producing different sizes of bags, they will be made in
batches. The first batch will be small, the second batch will be medium-sized, and the last
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Medium
Material Small eCOIR Large eCOIR
eCOIR bag
Preparation bag production bag production
production
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4.2.3 Process Flow Chart
process. Start
Coconut Husk
Is the weight No
within the
required standard?
Yes
182
1 A
Transfer to drying
machine
Move to storage
183
Figure 39: Process Flow of eCOIR production
4.2.3 Precedence Table
In this section, the precedence table is shown which is used as a tool for scheduling
activities during project planning. It is based on the flow of activities that satisfies each process
Duration Predecessor
Activity Description Symbol
(seconds) Process
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Table 89: Precedence Table for medium size eCOIR
Duration Predecessor
Activity Description Symbol
(seconds) Process
185
Table 90: Precedence Table for large size eCOIR
Duration Predecessor
Activity Description Symbol
(seconds) Process
186
4.2.4 Precedence Diagram
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4.2.5 Assembly Chart
This assembly chart gives a broad overview of how several parts manufactured separately
Coir Fiber
Coir Canvas
SA-1
Assembly A-1
Glue Adhesive
Coir Canvas
Coir Bag Frame
Coir Webbing SA-2
Assembly A-2
Thread
Handle
Inspection
eCOIR bag
A-4
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4.2.7 Process Schematic Diagram
This section presents the process schematic diagram for manufacturing the eCOIR BAG,
highlighting the key stages and flow of operations. It provides a clear visual representation of the
production process, helping to understand the sequence and integration of materials and steps.
The process schematic diagram for eCOIR BAG production outlines the key steps in
manufacturing. It starts with coconut husk collection, followed by transportation to the facility.
The husks are then stored in a warehouse before undergoing coconut coir processing, where fibers
are extracted. These fibers are used in coir canvas making, which is then assembled into eCOIR
BAGs. After packaging, the finished bags go through distribution, making them available to
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4.3 Work Cycle Analysis
In this section refers to actions and a moving flow system that are routinely carried out
without altering the process of going from start to finish. This section includes the cycle time value,
the number of workstations, the line efficiency, and the likely ultimate output.
This document presents a new strategy for enhancing our time and process management at
work. Cycle time, which refers to the total duration required to complete a task or series of actions,
significantly impacts our efficiency and productivity. By analyzing cycle time more closely, we
can identify areas where delays may occur and uncover opportunities to streamline processes. This
approach allows us to prioritize what truly matters, improve our workflows, and ultimately
A. Small size
7,475 𝑠𝑒𝑐𝑜𝑛𝑑𝑠
𝐶𝑦𝑐𝑙𝑒 𝑇𝑖𝑚𝑒 =
23 𝑢𝑛𝑖𝑡𝑠
= 325 seconds/unit
B. Medium size
33,440 𝑠𝑒𝑐𝑜𝑛𝑑𝑠
𝐶𝑦𝑐𝑙𝑒 𝑇𝑖𝑚𝑒 =
95 𝑢𝑛𝑖𝑡𝑠
190
= 352 seconds/unit
C. Large size
13,394 𝑠𝑒𝑐𝑜𝑛𝑑𝑠
𝐶𝑦𝑐𝑙𝑒 𝑇𝑖𝑚𝑒 =
37 𝑢𝑛𝑖𝑡𝑠
= 362 seconds/unit
The number of workstations corresponds to the number of workers assigned to each process,
along with the necessary facilities and equipment for manufacturing. A workstation is a designated
area where specific tasks are performed within the production process.
1 Machine Operator 3
2 Machine Operator 1
3 Cutting, Workers 6
Sewing
TOTAL 10
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∑𝐶𝑦𝑐𝑙𝑒 𝑇𝑖𝑚𝑒
𝑁=
𝑇𝑎𝑘𝑡 𝑇𝑖𝑚𝑒
1,039 𝑠𝑒𝑐𝑜𝑛𝑑𝑠
𝑁=
371.61 𝑠𝑒𝑐𝑜𝑛𝑑𝑠
= 2.80 ≈ 3 workstations
The line efficiency is the number of hours when a high-volume machine is producing eco-
friendly coconut coir bags, divided by the number of hours spent staffing the production line.
1,039 𝑠𝑒𝑐𝑜𝑛𝑑𝑠
𝐿𝑖𝑛𝑒 𝐸𝑓𝑓𝑖𝑐𝑖𝑒𝑛𝑐𝑦 = 𝑥100%
(3)𝑥 371.61 𝑠𝑒𝑐𝑜𝑛𝑑𝑠
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4.3.4 Final Output
This section outlines the daily production capacity of the workforce, derived from the predicted
production time per unit and the available time for production each day.
57,600 𝑠𝑒𝑐𝑜𝑛𝑑𝑠
𝑃𝑟𝑜𝑑𝑢𝑐𝑡𝑖𝑜𝑛 𝐶𝑎𝑝𝑎𝑐𝑖𝑡𝑦 =
371.61 𝑠𝑒𝑐𝑜𝑛𝑑𝑠
The production capacity, based on the limiting factor between cycle time and takt time, is roughly
155 units per day. This indicates that, assuming optimal conditions and full use of available time,
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4.4 Production Capacity
Production capacity defines the volume of eco-friendly coconut coir bags that can be
achievable output of a manufacturing operation, measured in units of coconut coir bags produced
each period. Understanding our production capacity for coconut coir bags enables us to optimize
production planning and scheduling, ensuring efficient operations and meeting market demand.
4.4.1 Manpower
The total number of people employed in a company or available for a specific project
assignment or work.
Manpower Productivity
Therefore, workforce has 67.10 effective working hours per day to produce coconut coir bags.
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4.4.2 Machine
The projected annual supply of eCOIR BAGs is based on cycle time, daily production
capacity, and working days per year. Small-size bags, with a cycle time of 185.81 seconds, produce
23 units per day, totaling 7,222 units annually. Medium-size bags, with a 185.81 seconds cycle
time, yield 95 units daily, resulting in 29,830 units per year. Large-size bags, taking 185.81 seconds
per unit, produce 37 units per day, reaching 11,618 units annually. The variations in cycle time
and production rates influence the total output, with medium-size bags having the highest annual
supply.
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4.4.3 Space Capacity
Space capacity refers to the total available area within the eCOIR BAGs facility,
encompassing the physical structure, including walls, floors, and ceilings, as well as the space
The plant layout and location of the eCOIR BAG production facility play a crucial role
in ensuring efficient operations, cost-effectiveness, and sustainability. The plant layout is designed
minimize material handling, reduce production time, and enhance worker safety. Key sections
include raw material storage, fiber extraction, molding, drying, finishing, and packaging areas.
The plant location is carefully chosen considering factors such as the availability of
coconut husks, accessibility to skilled labor, proximity to target markets, and transportation
networks. Additionally, the location aligns with the municipality’s commitment to sustainability
and single-use plastic reduction. By selecting a site near raw material sources and integrating an
efficient layout, eCOIR BAG aims to streamline production, lower costs, and contribute to the
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Figure 45: Front Perspective of eCOIR BAG Production Facility
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4.5.1 Location Plan and Analysis
near the main highway, making it easy to transport materials and deliver products. The area has
many coconut trees, based on data from the Philippine Crop Insurance Corporation, which are
important for making eco-friendly coconut coir bags. Barangay Kampingganon is part of the
Municipality of Bantayan, which is close to local markets, suppliers, and business partners. This
helps the business get raw materials easily and sell products faster. The location is good for
production and will support the growth of the business. The location of the company is shown in
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Figure 48: Commercial Space Location
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4.5.2 Structural Limitations
The eCOIR BAG production facility considers structural limitations related to its space
requirements, including functional areas such as the storage area, production area, office space,
and packaging section. Other structural constraints are also taken into account, as these factors
play an important role in the overall production design and workflow efficiency.
The eCOIR BAG Production Facility is a single- storey building designed to accommodate
the production process, storage, and office needs. The estimated dimensions of the facility are
approximately - feet wide by - feet long, with a height of about - feet. This provides a total area of
square meter, offering enough space for production activities, raw material storage, and
administrative work.
Production Area The area where eCOIR BAGs are manufactured and assembled.
Storage Area A space for storing raw materials and finished eCOIR BAGs ready
for delivery.
Office Area An area for administrative tasks, customer transactions, and staff
meetings.
Electrical Room This is where the generated electrical supply was maintained.
The table above shows the main areas needed for the eCOIR BAG Production Facility,
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4.5.4 Space Requirements
Every business needs space for its equipment and operations. For the eCOIR BAG
business, it’s important to know the size of the equipment and materials to estimate the total space
required.
I Production Area The area where eCOIR BAGs are manufactured and 67.86 sqm
assembled.
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4.5.4.1 Production Facilities and Equipment
One of the most important components of creating an optimized business is the facility.
The eCOIR business includes a wide variety of facility types and functions. The facilities utilized
to run the firm are determined by the operations used. The technical expenses are the costs of
purchasing the necessary equipment for the operation. The equipment is classified into two
the business to run the day-to-day operations are listed in the tables below.
Production Machineries
production process.
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Extracts high-quality coir
temperature of pressed
adhesive.
canvas.
Electric cutter
required standard.
Weighing scale
203
Table 97: Office Equipment
Office Equipment
204
Table 98:Comfort Room Area
Trash bin
205
4.5.4.2 Materials Inventory
The inventory is a list of all materials, including depreciable and consumable goods.
Maintaining and balancing the appropriate stock in your stockroom requires stock. It is an
accumulation of provisions that must be produced or manufactured, and if not used or consumed,
Raw Materials
Consumables
Water Monthly
Gasoline/Diesel Daily
Alcohol Weekly
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4.5.4.3 Aisle Allowance, Food Services, Restrooms and Parking Space
In considering width of aisle, ensure that the aisles within the production and storage areas
are a minimum of 4 to 6 feet wide to facilitate the movement of raw materials like coconut coir,
work-in-progress items, and finished eCOIR BAGs. Adequate aisle width will allow employees to
safely navigate the space and promote the efficient transport of materials throughout the production
process.
Raw Materials Aisle. Allocate space for storing bundles of coconut coir, ensuring easy
Production Flow Aisle. Arrange workstations in a linear flow, from coir processing to
Finished Goods Aisle. Designate an area for storing packed eCOIR BAGs, with
Equipment & Worker Safety. Keep aisles clutter-free to prevent accidents. - Clearly
mark walkways and work zones using painted floor lines. Position waste collection
the movement of raw materials coming in and finished products going out. - Ensure
Employee Workspace. Design the office layout to support both collaboration and
focused work. Ensure sufficient space for desks, filing systems, and office equipment
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Meeting Rooms. Provide meeting spaces for team discussions, client meetings, and
strategic planning. The number and size of meeting rooms should align with the
Break Rooms and Pantry. Employees need a comfortable space to rest and eat. A
the facility operates in multiple shifts, consider providing more than one set of
Parking Space
• Employee Parking. Parking should be conveniently located near the building while
avoiding congestion. The number of spaces should be determined based on the total
• Visitor and Delivery Parking. Designate specific areas for visitors and delivery
vehicles to ensure smooth operations. These spaces should be easily accessible without
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4.5.5 Activity Relationship Diagrams
The graph of the space relationship shows this relationship, such as divisions, workplaces,
or administrative zones between each station. In order to determine the optimum linked location,
it groups the numerous zones and looks into their proximity and course of action. An activity
relationship chart is a tabular way to show how closely related the various departments of the
company are. There are six different closeness ratings which may be assigned to a certain
department. The table below displays the ARC closeness code and its description.
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Figure 50: Activity Relationship Diagram of Production Area
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Figure 52: Activity Relationship Diagram-Employee Area
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Figure 55: Spatial Analysis-Physical Store
The quantity of lot area designated for a particular department is known as the space
allocation. Some departments need more lot space than others, and one of the reasons for this is
the nature of the work they do and the amount of people who work there.
PRODUCTION FACILITY
Non-Production 6.68% 9 27
Area
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Table 103: Space Allocation for Physical Store
PHYSICAL STORE
This section presents the summary of space requirements and its allocation of the spaces
Storage Area 12
Non-Production Area 29
The facility layout adopts a hybrid configuration, integrating both process-oriented and
product-based layouts to optimize workflow and resource utilization. The initial processing stages,
including extraction, weighing, and spraying, follow a process layout, ensuring that each task is
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conducted in designated workstations to enhance precision and efficiency. This setup minimizes
As the raw materials move through production, the layout transitions into a product-oriented
arrangement for pressing, drying, cutting, and sewing. These sequential operations are aligned to
create a smooth and continuous flow, reducing delays and increasing overall productivity. The
structured design ensures that each stage seamlessly progresses to the next, enhancing
manufacturing efficiency.
Additionally, storage areas and packaging sections are strategically positioned near the
final stages of production, facilitating the organized handling of materials and finished products.
Defined pathways allow for the smooth transport of goods, improving space utilization and
operational effectiveness.
By implementing this hybrid layout, the facility maximizes efficiency, scalability, and streamlined
production, ensuring a well-organized and effective manufacturing process for eCOIR BAGs.
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4.5.10 Floor Plan
Legend:
WS1- Raw Materials WS4-Spraying Area WS8-Sewing Area
Storage Area WS5- Pressing Area WS9-Finished
WS2- Extractor Area WS6-Drying Area Products Storage
WS3-Weighing Area WS7-Cutting Area Area
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Figure 58: Floor Plan -Physical Store
216
Figure 60: Floor Plan with Work Flow- Physical Store
Legend:
Entrance
To Cashier
To Storage
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4.5.12 Simulation Analysis
This step involves identifying key system components to be modeled and assessing
change request, the company must first analyze critical factors such as budget allocation and the
time required for implementation. This ensures a thorough evaluation of feasibility and potential
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4.6 Work Systems Design
The design of eCOIR’s works systems include elements such as the layout of the
workspace, the organization of different tasks, and the scheduling of tasks. It should also include
the development of systems for communication, including methods for both internal and external
communication. In addition, the design of works systems should include the implementation of
processes to ensure that all employees are aware of their roles and responsibilities. Finally, the
design of works systems should also include a system for tracking and evaluating the performance
of employees, as well as a system for monitoring and managing the overall performance of the
organization
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4.6.1 Workstation Design
The eCOIR BAG manufacturing process is structured into distinct workstations, each
designed to optimize a specific stage of production. The process begins at the Raw Material
Storage, where coconut husks are collected and sorted. The Extraction workstation, where coconut
husks are processed to extract coir fibers. These fibers are then transferred to the Weighing station
to ensure precise material distribution before moving to the Spraying workstation, where adhesive
Next, the fibers undergo Pressing, where hydraulic machines compact them into firm,
structured sheets for durability. After pressing, the sheets move to the Drying workstation, where
they are air-dried or heat-dried to remove excess moisture and strengthen their structure.
Once dried, the coir sheets proceed to the Cutting workstation, where they are trimmed to
the required dimensions for bag production. The cut pieces then move to the Sewing workstations
(Sewing 1-5), where they are stitched together to form the final bag shape, ensuring reinforced
Finally, the finished bags are sent to the Storage Area before being packed and prepared
for distribution. This structured workstation layout optimizes material flow, minimizes
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Figure 63: Raw Material Storage
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Figure 66: Workstation: Spraying Adhesive on Coir
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Figure 68: Workstation: Drying
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Figure 70: Workstation: Stitching
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PHYSICAL STORE
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4.6.2 Work Environment
A work environment refers to the physical, social, and psychological conditions in which
employees perform their job responsibilities. It encompasses factors such as the layout of the
workspace, safety measures, organizational culture, and interpersonal relationships that impact
workplace to ensure that employees can see well and feel comfortable working. Changes in office
lighting have an impact on staff productivity. The overall illumination intensity should be evenly
distributed and maintained to avoid contrast and shadows, flicker, and direct or reflected glare.
Number
Approx. Lumens of
Functional Area Illumination Required (lux)
Required Lamps
(LED)
Production Area
300 lux 6,000 lm 2
(Machines)
Sewing 500 lux 1,0000 lm 1
Office/Administrative
300 lux 6,000 lm 1
Space
The company will install effective ventilation to maintain air quality, regulate temperature,
and create a safe and comfortable working environment, as well as avoid the accumulation of dust,
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Table 106: Functional Area with Open Area
workplace. Long-term exposure to loud noises can cause headaches, hearing loss, and other
negative consequences. Workers must work in a setting that enables them to focus on their work
without interruptions and interact with coworkers in an efficient manner. Checking the noise levels
in the eCOIR BAG manufacturing area and physical store is important to keep the environment
safe and within the allowed limits. The table below shows the standards for acceptable noise levels.
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In the manufacturing environment, various equipment contributes to the overall noise
level. It's essential to monitor these levels to ensure they do not exceed OSHA's permissible
limits
Spraying Machine 65 8
Drying Machine 65 6
Table 109: Noise Levels in the eCOIR BAG Physical Store
Background Music 55 8
Electric Fan 65 8
4.6.6 Temperature
Maintaining appropriate temperature is important for ensuring the health, comfort, and
productivity of personnel within the eCOIR BAG manufacturing facility and physical store.
Extreme temperature conditions can significantly influence the quality of work, the efficiency of
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employees, and the total output of products. The table below provides details about the type and
The eCOIR BAGS company has established safety protocols to respond effectively to injuries,
accidents, and other emergencies that may occur in its production facilities. This ensures a safe
1. Ensure first aid kits with essential supplies are available in all work areas.
2. Provide regular first aid, CPR, and AED training for all employees.
3. Have a qualified medical professional or trained first aider on-site during working hours.
4. Store coconut coir and materials in secure, moisture- and heat-free areas.
7. Supply protective gear (gloves, goggles, masks, hearing protection) and ensure use.
9. Implement fire safety measures, including extinguishers, sprinklers, and alarms, and train
staff.
10. Develop waste management protocols for safe disposal of coir by-products.
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4.7 Master Production Schedule
A Master Production Schedule (MPS) is a detailed plan that specifies the production needs for manufacturing operations over a
set timeframe, usually spanning from a few weeks to several months. It acts as an essential tool for planning and scheduling production,
ensuring that manufacturing activities are in sync with customer demand, available inventory, and capacity limitation.
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4
Small Size 69 69 69 69 276 69 69 69 69 276 69 69 69 69 276
Medium
285 285 285 285 1140 285 285 285 285 1140 285 285 285 285 1140
Size
Large Size 111 111 111 111 444 111 111 111 111 444 111 111 111 111 444
Total 465 465 465 465 1860 465 465 465 465 1860 465 465 465 465 1860
The monthly production schedule indicates a consistent output for all product sizes. Each week, 69 units of small, 285 units of
medium, and 111 units of large sizes are produced. By the end of the month, the total production amounts to 276 units of small, 1,140
units of medium, and 444 units of large sizes. The production plan ensures a steady supply of each product category, with the medium
size having the highest production volume, followed by the large and small
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4.8 Materials Requirement Planning
Materials requirement planning (MRP) is a system for calculating the materials and
A Product Structure Tree is a hierarchical diagram that visually represents the components
and sub-components required to manufacture a product. It breaks down the product into different
levels, showing how raw materials, semi-finished parts, and assemblies contribute to the final
product. This structure is essential for inventory management, cost estimation, production
For eCOIR BAGs, the Product Structure Tree outlines the primary materials, such as
coconut coir fabric, cotton webbing, stitching components, and reinforcements, ensuring efficient
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4.8.2 Materials Specification
This section provides a detailed overview of the materials used in the production of the
coconut coir bag, known as the eCOIR BAG, and explains their intended applications. It outlines
the specific components and raw materials incorporated into the manufacturing process,
emphasizing the unique properties of coconut coir fiber that make it suitable for this eco-friendly
product.
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● High tensile The material used to sew
strength the coconut coir mat and
Heavy duty ● smooth texture the webbing together.
Thread ● thick
● suitable for
sewing the
webbing into coir
mat
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Electric Cutter ● Sharp circular For precision cutting of
blade coir mats, ensuring
● Electric motor efficient, uniform, and
● Interchangeable
accurate cuts for eCOIR
blades
BAGs
This section includes a list of materials used to manufacture the product, as well as a
description, unit conversion, and material code. This includes the number of raw resources
270 ml
GA Glue Adhesive
EB 3 pcs
Logo/Tag label
EC 2 pc
Electrical Cutter
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WC 1 pc
Weight scales
The bill of materials, also known as the product structure in eCOIR, is a list of the raw
Products Item Name Quantity used Unit Total Cost per unit
Products Item Name Quantity used Unit Total Cost per unit
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Coconut Husk 3 kg ₱4.02
Cotton webbing 1.7 m ₱20.40
Heavy-duty thread 7.5 m ₱6.25
Large Glue Adhesive 90 ml ₱10.00
Tag/logo 1 pcs. ₱2.00
Direct Labor 10 workers ₱31.00
Total ₱73.62
Product Costing and Pricing refers to the process of determining the total expenses incurred
in the production of a product and setting a competitive selling price based on these costs. It
involves calculating direct costs and indirect costs. Pricing strategies are then applied to ensure
The cost of materials represents the total expense of all resources used to manufacture the
product, including both direct and indirect materials. Direct materials are specifically tied to the
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Spraying Machine pc.
1 22,583 22,583
Hydraulic Press pc.
1 39,473 39,473
Drying Machine pc.
1 34,752 34,752
Electric Cutter pcs.
2 2,811 5,622
Sewing Machine pcs.
5 26,000 130,000
Trolley Push Cart pcs.
2 529 1,058
Industrial Table (2 x 1 m) pc.
2 7,973 15,946
Industrial Table (1 x 0.5 m) pc.
6 3,240 19,440
Storage Box (1x0.70x
pc.
0.095m) 1 3,880 3,880
Storage Box (1x0.70x0.5m) pc.
1 2,605 2,605
Flat Belt Conveyor (1x0.5 m) pcs.
2 11,605 23,210
Total
378,769
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Table 117: Emergency and Safety Equipment
Price per
Name Quantity Unit Unit Total (Php)
(Php)
Emergency Equipment
Fire
6 Pcs. 1,138 6,828
Extinguisher
First Aid Kit 2 Pcs. 500 1,000
7,828
Personal Protective Equipment
Gloves 1 dozen 196 196
Safety Boots 12 pcs. 299 3,588
Mask 1 box 349 349
Ear Plugs 12 pcs. 10 120
Visibility
12 pcs. 23 276
Vests
Safety Glasses 12 pcs. 55 660
Protective
12 pcs. 57 684
Apron
5,873
Security
CCTV Camera 4 pcs. 339 1,356
Fire alarm 2 pcs. 450 900
2,256
Total
Description Unit Price Quantity
Amount
Office Equipment
Printer 9,500 1 9,500
Laptop 20,470 1 20,470
Modem 1,100 1 1,100
Tables (Office) 5,000 1 5,000
Tables (Office and Store) 1,500 2 3,000
Steel Cabinet 2,999 1 2,999
Chairs (Sewing) 580 5 2,900
Chairs (Office and Store) 420 7 2,938
Cashier Machine 4,780 1 4,780
Aircon 13,998 1 13,998
Fluorescent Lights 300 4 1,200
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Electric Fan 2,449 1 2,449
Water Dispenser 1,200 2 2,400
Storage Rack 1,969 6 11,814
Emergency Equipment
Fire Extinguisher 2,200 1 2,200
First Aid Kit 500 2 1,000
Cleaning Tools and Equipment
Trash Bin 350 6 2,100
Broom Stick 80 4 320
Dustpan 109 2 218
Floor Map 194 2 388
Handwashing Sinks 3,000 1 3,000
Hand Soap Dispensers 229 2 458
Cleaning Brushes 200 2 400
TOTAL 94,632
Total
Facilities and Equipment Expenses
(₱)
Manufacturing Materials 378,769
Distribution Materials 695,000
Emergency and Safety
15,957
Equipment
Office, Garbage and Safe
94,632
Equipment
The cost of labor section details the financial resources allocated for compensating workers
involved in the production and operations of the business. This section distinguishes between
direct labor costs, which refer to wages paid to employees directly involved in manufacturing or
assembling the product, and indirect labor costs, which cover wages for support roles that
facilitate production but do not directly handle the product. The production operates on an 8-hour
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Table 120: Direct Labor Costs and Indirect Cost
ANNUAL SALARY
SALARY BREAKDOWN FOR YEAR 1 (2026)
Direct Labor
MONTHLY
SALARY
NO. OF Hours per Shifts per PER TOTAL
JOB WORKER day day WORKER SALARY Annual Salary
Production Worker (Sewing and
cutting) 229 8 1 11520 2370150 138,240.00
Machine Operator 200 8 1 11520 6,000,000 138,240.00
Operation Specialist 0 8 1 25000 0 300,000.00
Indirect Labor
Sales Person 1 8 1 11520 10,350 138,240.00
Driver/Utility personnel 1 8 1 11520 10,350 138,240.00
General Manager 1 8 2 35000 10,350 420,000.00
Administrative Officer 1 8 3 25000 10,350 300,000.00
TOTAL 1,572,960.00
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Table 121: Summary of Labor Costs
Cost of overhead is the costs for running the business such as, rent, utilities, water,
Rate/Month (₱)
Expense
2026 2027 2028
Lease Obligations (10%) 21,478.00 21,048.44 20,627.47
Rent Expenses 24,000.00 24,720.00 25,461.60
Total 45,478.00 45,768.44 46,089.07
Electricity Consumptions
Office Power Cost per Total Cost Monthly Annual
Equipment Quantity (kwh) Rate/kwh unit (Php) per day Cost Cost
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Table 124: Water Expenses
Water Consumptions
cubic
Mineral Water 0.031 meter 1,320.00 40.92 982.08 11,784.96
Employee cubic
Hygiene 0.8 meter 25.00 20.00 480.00 5,760.00
Factory Water cubic
Usage 2.7 meter 25.00 67.50 1,620.00 19,440.00
Gas Consumptions
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Table 126: Maintenance Cost
Maintenance Cost
Appliance Parts Costs (₱) Equipment
Engine 200000 Appliance Parts Costs (₱)
Brakes 2877.76 Motor
2,736.00
Canter truck Tires 895 Cutter Blades
850.00
Defibering Feeding
Battery 12905 machine mechanism 2,700.00
Dash Board
7500 Mesh
Instruments 500.00
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Table 127: Summary of Total Overhead Cost
The overall costs of the product’s materials, manufacturing costs, labor costs and overhead
costs are referred to as the product price. The eCOIR BAG business wishes to prioritize the
potential markets’ demand and competitors selling price when setting the mark up price.
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4.10 Management of Quality
In this section, it will oversee all activities and tasks that must be accomplished to maintain
a desired level of excellence. This includes the determination of a quality policy, creating and
implementing quality planning and assurance, and quality control and quality improvement.
Below are the features that describes each of the products offered by the proposed business,
objective and subjective details that can help a potential customer decide what to buy.
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The eCOIR BAG is made from pressed coconut fiber bound with glue adhesive and
reinforced with cotton webbing for durability. Its handle, also made of cotton webbing, ensures
user comfort. The bag is available in three sizes: small, medium, and large.
34 cm
14 cm 32 cm
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Figure 76: Canvas size for small eCOIR BAG
The canvas size for the eco-bag is determined based on the dimensions of each panel that
makes up the bag, ensuring all necessary fabric pieces are accounted for. This includes adding a
seam allowance of 2 cm per panel to allow for stitching, folding, or other necessary construction
adjustments.
32 cm
35 cm
17 cm 247
Figure 77: Medium size eCOIR bag dimensions
35 cm
45 cm
18 cm
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Figure 79: Large size eCOIR bag dimensions
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4.10.2 Quality Control Points
Quality control points are steps in making the eCOIR BAG where we check if the product
is good and safe to use. These steps help make sure that the materials, stitching, and final bag are
strong and reliable. By checking the product at different stages, we make sure customers get a
Quality Control
Raw Material Ensure coconut Prevents defects in Inspect coir for debris
free from
contaminants.
shredding.
Coir Drying Ensure coir is fully Proper moisture Monitor temperature and
drying. brittleness.
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Sewing and Ensure stitching is Product durability Examine seams for loose
seams.
Strength and Test bags for load- To meet functional Conduct weight tests on
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Customers asks Employee explains Customer chooses
about the product the product and the size and number
availability price of bags
To ensure that the business's activities function effectively, the facilities and equipment
required for them must be adequately maintained. Regular maintenance is required to maintain
buildings, machinery, and the workplace safe and reliable. It can also help prevent accidents and
other potentially dangerous situations. Because eCOIR BAG Business operates in the
sustainability product category, it is critical to maintain the buildings, machinery, supplies, and
Making sure that the facility is always in good operating order to facilitate the manufacture
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Table 130: Maintenance of Machine
Name Maintenance
Hydraulic Press Clean the press surface to prevent fiber Once a day
residue buildup.
or oil.
Sewing Machine Clean the needle plate, feed dogs, and bobbin Once a day
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4.11.2 Maintenance of Non-Production Facilities
The eCOIR BAG business can improve its overall functionality and sustainability by
production operations in order to keep the business running smoothly and in line with its eco-
friendly mission. This includes the upkeep of structural components, the drainage system, and
Business Space
The eCOIR BAG business prioritizes providing a secure and well-maintained working
environment for all its employees. Staff members assigned to facility management will oversee
the upkeep of the building, including essential services such as electricity and water. Regular
inspections of the building’s structural components such as windows, roofing, flooring, and walls
are crucial to ensure its stability and safety. Additionally, visual checks of the premises will be
conducted to identify and address any maintenance issues promptly, supporting a safe and efficient
Drainage System
Maintaining an efficient drainage system is critical to the success of the eCOIR BAG
business, particularly in terms of creating a pleasant working environment and making a good
dependable disposal system is required to avoid discomfort that may impair worker productivity.
Proper drainage management minimizes clogs, keeps operations running smoothly, and promotes
a cleaner, more sustainable workplace, all of which coincide with the eCOIR BAG company's eco-
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friendly purpose. Strategies such as regular trash cleanup, routine examination of drainage systems
for leaks, and enforcing stringent policies against inappropriate waste disposal will not only keep
the drainage system operational but will also reinforce the company's commitment to
environmental responsibility.
Electrical System
One of the most important and possibly dangerous parts of the company is the electrical
system, since poor installation or upkeep can result in major mishaps or fatalities. The likelihood
of events like short circuits and electrical hazards brought on by exposed or damaged wires
maintenance is necessary to guarantee safety and functionality. Putting the right procedures in
place will reduce hazards and keep the company's workplace safe. The following actions should
be taken to guarantee the electrical system's performance and security in the eCOIR BAG
company:
5. Require maintenance staff to use the right tools and wear the required PPE in order to
7. During wire inspections, use the "Buddy System" to make sure help is accessible.
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4.12 Supply Chain Management
Efficient supply chain management is essential for the smooth operation of the eCOIR
BAGs Production Company. It ensures the continuous flow of materials, optimal inventory levels,
and timely delivery of finished products to customers. The supply chain is structured to maintain
In this section shows the Supply Chain Model where the objective of the business
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Figure 83: Supply Chain Model
The supply chain management of eCOIR BAG begins with sourcing raw materials from
various suppliers. Farmers from Santa Fe, Bantayan, and Madridejos provide coconut husks, while
Bantayan Hardware supplies additional materials such as adhesives and stitching components.
These raw materials are then delivered to the manufacturing site in Kampingganon, Bantayan,
Cebu, where they are processed into the finished eCOIR BAG, an eco-friendly alternative to plastic
bags. Once production is complete, the finished products are distributed through physical stores in
L. Aguilar Street, Suba Bantayan, Cebu, near the Honda 3S Shop. and a free delivery service for
business owners and consumers within Bantayan, Cebu. Finally, customers, including business
retailers and individual consumers, use the eCOIR BAG, which is designed to last for up to one
year, depending on usage and maintenance. This structured supply chain ensures the efficient flow
of materials and products, promoting sustainability and reducing plastic waste in the community.
This section shows the supplier of eCOIR BAG. The supplier is the one that provide the
materials needed such as a product or service. Suppliers are being choose wisely to supply high-
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Glue Adhesive Bantayan Hardware
This section shows the customer and location of the eCOIR BAG Business. The business
entities and consumer are the ones who buys good and services. they are the most important key
The procurement strategy for eCOIR BAGs focuses on cost efficiency, sustainability,
and quality assurance. The raw materials, primarily coconut coir, are sourced from coconut farms
in Barangay Kampingganon and other barangay in Bantayan Island that have abundant coconut
farm. To ensure a steady supply, eCOIR BAGs aims to establish long-term partnerships with at
least five key coconut suppliers, providing them with fair compensation and training on sustainable
farming practices. The procurement process is based on demand forecasting, where raw materials
are procured and stocked in advance to meet anticipated production needs. Additionally, eCOIR
BAGs collaborates with eco-friendly adhesive suppliers based in Cebu City to maintain product
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4.12.2 Warehousing System
system will be implemented, with a primary warehouse located at the manufacturing facility. This
setup ensures smooth material flow, minimizes handling time, and maintains strict quality control.
To enhance organization, a stocking system will be established by categorizing finished bags based
on size, design, and intended use, such as shopping bags, tote bags, and packaging bags. Storage
methods will include stacked and shelved systems to prevent deformation and creasing, ensuring
product integrity. The warehouse layout will feature designated sections for different bag designs
and sizes, with separate areas for bulk orders and customized products to streamline dispatching.
Strict warehouse procedures will be followed, including routine quality control checks to ensure
each bag meets durability and sustainability standards. Proper folding and packaging methods will
be applied to maintain compact, eco-friendly storage, while digital inventory systems, such as MS
To uphold cleanliness and sustainability, the warehouse will adopt the 5S methodology,
ensuring an organized and clutter-free environment. Defective bags will be repurposed or recycled
to minimize waste. Additionally, material handling equipment such as customized shelving, racks,
trolleys, and pallet jacks will be used to optimize space utilization and improve the handling of
bulk orders. Through these practices, the warehouse will operate efficiently while maintaining
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4.12.2.1 Inbound Logistics
Ensuring a smooth and cost-effective production process for eco-friendly coconut coir bags.
Suppliers must consistently track the inbound materials to guarantee the availability of high-quality raw
materials. This involves verifying each incoming batch based on strict quality standards to achieve the
desired product outcome. The quality of coconut coir fibers and other raw materials is essential in
By implementing effective inbound logistics, the business can minimize waste, optimize inventory
management, and reduce overall costs. A well-structured system allows for timely procurement, efficient
storage, and seamless material flow into the production process. Below is a flowchart providing a clear
overview of the inbound supply chain before production, ensuring a streamlined and organized approach to
material handling.
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4.12.2.2 Inventory Management
eCOIR BAGs employs an inventory management system that balances supply and
Stock levels are continuously monitored using an Excel-based tracking system, with reorder points
set at a minimum of 130 kg of raw coir and 155 completed bags. Since production is demand-
based, raw materials are stocked in advance based on sales projections to prevent shortages and
meet customer requirements efficiently. The company conducts a manual weekly audit to verify
stock accuracy and reduce discrepancies. Storage facilities include a climate-controlled room for
finished products and a separate ventilated area for raw materials to prevent mold growth.
Outbound logistics focus on the timely and efficient distribution of finished eCOIR
BAGs to retailers and customers. The company follows a structured delivery schedule based on
customer orders and demand forecasts. Various transportation modes, including eco-friendly
options, are considered to reduce the carbon footprint. A well-coordinated distribution network
The supply chain strategies for eCOIR BAGs focus on cost efficiency, ethical sourcing,
Bulk ordering of raw materials reduces costs through Economic Order Quantity (EOQ)
calculations, ensuring a steady supply of coconut coir fibers and other essentials from sustainable
cleanliness and efficiency. Competitive logistics emphasize direct sourcing from local farmers and
cooperatives, eliminating middlemen for a more ethical and cost-effective supply chain. Lastly,
semi-automation of processes enhances productivity by using technology for fiber extraction and
bag production, reducing manual labor while maintaining eco-friendly standards. These strategies
collectively strengthen the efficiency, sustainability, and profitability of the eCOIR BAG business.
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4.13 Green Manufacturing Practices
waste, optimizing energy use, and utilizing eco-friendly materials. These sustainable practices
enhance the eco-friendliness and market appeal of the eCOIR BAG Business while ensuring
compliance with environmental regulations. Below is the breakdown of how Green Manufacturing
Practices relate to our eCOIR BAG Business, integrating key aspects of sustainability.
The production of eCOIR BAGs involves various processes that generate different types
of waste. Proper waste identification and management are crucial to ensure environmental
sustainability and compliance with waste disposal regulations. The types of waste generated in the
Waste Management
Type of Waste Description Examples
Strategy
Reuse for other products
Coconut coir residues
Biodegradable (mats, insulation)
waste from Dust and fiber
Organic Waste Sell or donate for agricultural
coconut coir particles
use (soil conditioner,
processing.
fertilizer, hydroponics)
Coco peat
Leftover Adhesive/glue
Proper disposal of excess
Chemical Waste substances used residues
chemicals
in binding
Solid waste from Proper segregation for
Solid Waste Scrap fabric
production. disposal
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Defective or rejected
Disassemble and reprocess to
bags
coir fiber
Used water
Water used for
containing
Water Waste soaking and cleaning Filtration before disposal
residues from
coconut husk
processing.
Waste that may - Dispose of properly
Hazardous Waste Empty chemical glue
require special following hazardous waste
(Minimal) containers
handling. guidelines
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4.13.3 Energy-Efficient Technologies
costs and environmental impact. Solar drying methods leverage renewable solar energy to dry
coconut fibers, significantly lowering electricity usage. This method not only reduces dependency
machinery is utilized to optimize power consumption, ensuring that production processes are both
helps lower electricity usage compared to traditional lighting systems, further contributing to
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4.13.4 Eco-Friendly Materials
Sustainability is at the core of eCOIR BAGs, ensuring that every material used in
production aligns with eco-friendly principles. The company carefully selects natural and
functionality. The primary material, coconut coir fiber, is sourced from local farms, reducing
agricultural waste and supporting local livelihoods. Biodegradable thread is used for stitching,
while cotton webbing reinforces the sides of the bag and serves as sturdy handles. By utilizing
Compostable, avoids
Biodegradable Organic cotton or Stitching the bag
plastic-based synthetic
Thread abaca fiber parts together
threads
Reinforces bag
Organic or natural Biodegradable, durable,
Cotton Webbing structure (handles
cotton and reduces plastic use
& sides)
Water Conservation
strategic measures, the production process can significantly reduce water consumption, promote
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recycling, and prevent contamination of natural water sources. These conservation methods align
while efficient washing techniques prevent excessive water use through controlled cycles.
Optimized soaking time ensures minimal water waste while maintaining fiber quality.
Additionally, efficient drainage and wastewater management help filter and treat used water before
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4.13.6 Life Cycle Analysis
where the bags are manufactured using coconut coir, a renewable and biodegradable material. This process
of manufacturing begins with collecting and processing raw coconut husks to extract coir fibers. These
fibers are cleaned, dried, and treated for durability before being spun into yarn or woven into fabric. The
woven coir is then cut, stitched, and reinforced into bag designs. Finally, the bags undergo quality checks
before being packaged and distributed, ensuring they are eco-friendly, durable, and biodegradable. Once
production is completed, the bags are Dispatch, where they are moved from the storage located within the
manufacturing site to physical stores or distribution points. This phase involves logistics and transportation,
Following distribution, the bags reach the Customer, where business entities can sell and consumers
purchase and use them for their shopping activities. Their effectiveness and lifespan depend on factors such
as material quality, maintenance practices, and environmental conditions. Over time, bags experience wear
and tear, leading to the Users Usage, where frequency of use and proper handling determine their longevity.
Well-maintained bags can be used for extended periods, providing value to the users.
At the end of their life cycle, eCOIR BAG enter the Disposal point, where they are either discarded
or repurposed. Coconut coir can be repurposed into compost, soil enhancers, or insulation. If disposed of
naturally, it decomposes without harming the environment. Improper disposal in landfills delays
decomposition, though still much faster than plastics. The longer and more frequently the eCOIR BAG is
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CHAPTER V.
MANAGEMENT ASPECT
This section outlines the management aspect of the business, including the pre-
implementation and implementation stages. It also covers management operations, the form of
and management policies and regulations. These strategies help the business achieve its goals.
This section shows how to assess the business environment and ensure that the eCOIR
BAG business is ready for implementation. It focuses on understanding how well the business can
This section outlines the company’s pre-operational activities as well as the duration and
Acquisition
Construction of Manufacturing 63
Plant
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Equipment Procurement and Setup 15
Hiring 21
Training 7
Assurance
Business Launching 1
Pre-production 31
Operation -
This section outlines the timeline for the business’s pre-operating activities. It helps
management plan ahead, stay on track, and meet important deadlines. The table below shows the
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G Hiring 21 F 08/18/2025 09/09/2025
H Training 7 G 09/10/2025 09/17/2025
I Production Testing and 12 H 09/18/2025 09/29/2025
Quality Assurance
J Business Launching 1 I 09/30/2025 09/30/2025
K Marketing and Business 1 J 10/01/2025 10/01/2025
Promotion
L Pre-production 31 K 11/01/2025 12/31/2025
M Operation - L 01/01/2026 -
This section is a visual project management technique where the study plan, schedule,
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5.1.4 Project Duration Time
Activity Duration
Activity Description Predecessor
Code (Days)
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5.1.5 Gantt Chart
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5.1.6 Cost Estimates
This section shows the projected costs for the company's pre-operational activities. Cost estimation involves forecasting the
financial and resource requirements needed to complete the project within its defined scope. The table below outlines the estimated
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Promotional and Marketing Expenses
Promotional Video 1 - 2,500.00 2,500.00
Virtual Posters 1 - 500.00 500.00
Printed Posters (3x5) 10 pcs. 300.00 3,000.00
6,000.00
12,000.00
644,425.00
275
5.1 Implementation Stage
The Implementation Stage of the eCOIR BAG production focuses on the execution of the
business plan, transitioning from preparation to full-scale operations. This stage involves setting
up the production facility, sourcing raw materials, hiring and training employees, and establishing
operational processes.
This section presents the form of organization, which defines the legal structure of the
business for buying, selling, and overall operations. Choosing the right business structure is
essential as it affects management, taxation, and liability. There are three main types of business
separate entity from its owners. This structure allows the business to operate independently,
limiting the financial risks of shareholders while ensuring long-term stability and growth. The
Advantages of a Corporation
Disadvantages of a Corporation
276
o Higher costs to set up and maintain
and personnel. It typically follows a hierarchical system that outlines the delegation of roles,
responsibilities, and authority. This structure is essential for ensuring smooth operations, as it
influences task distribution, decision-making processes, and communication flow within the
organization.
277
5.1.3 Manpower Requirement
The manpower requirement table outlines the necessary workforce to ensure smooth
operations across the facility, manufacturing, and physical store. It details 15 employees, including
key roles such as General Manager, Operations Specialist, Administrative Officer, Machine
Operators, Tailors, Cutters, Driver, and Receptionist ensuring efficient task execution and
organizational success.
General Manager 1
Administrative Officer 1
Tailor 5
Cutter 1
Driver 1
TOTAL 15
278
5.2.1 Personnel of Business
The key management personnel are essential to the company's success, particularly in the
production of eCOIR BAGs, eco-friendly bags made from coconut fiber. Their roles span strategic
planning, production efficiency, and customer interaction, all of which contribute to the company's
growth and sustainability. This team ensures that the business operates smoothly and meets the
Responsibilities
analysis.
279
and ensure machinery solving, project management
efficiency. skills.
recruitment.
issues.
processing.
280
Tailor Assembles cut Stitch and sew
bags.
Driver Transports raw Safely deliver and pick Valid driver's license,
ensure timely
deliveries.
information.
281
CHAPTER VII. FINANCING AND FINANCIAL ASPECT
investment, funding sources, and projected revenues. It provides a detailed analysis of expected
costs, pricing strategies, and profitability to assess the feasibility and sustainability of the business.
By evaluating financial projections, we can determine the potential return on investment and
The initial capitalization of the eCOIR BAG production involves the investment required
to acquire fixed assets, cover startup costs, and sustain operations until the business becomes self-
sufficient. This section details the allocation of funds, including fixed assets, project costs, and
amortization schedules.
A fixed asset is a long-term tangible asset that a company owns and uses in its operations
to generate income. These assets are not intended for resale and typically have a useful life of
282
A. Fixed Asset Breakdown (Property, Plant, and Equipment)
283
Price per Unit
Name Quantity Unit Total (Php)
(Php)
Office Equipment
Printer 1 pc. 9,500.00 9500
Laptop 1 pc. 20,470.00 20470
Modem 1 pc. 11,00.00 1100
Long Table 1 pc. 5,000.00 5000
Tables (Office and Store) 2 pcs. 1,500.00 3000
Steel Cabinet 1 pc. 2,999.00 2999
Chairs (Sewing) 5 pcs. 580.00 2900
Chairs (Office and Store) 7 pcs. 419.70 2937.9
Cashier Machine 1 pc. 4,780.00 4,780.00
Aircon 1 pc. 13,998.00 13,998.00
Fluorescent Lights 4 pc. 300 1,200.00
Electric Fan 1 pc. 2,449.00 2,449.00
Water Dispenser 2 pc. 1,200.00 2,400.00
Storage Rack 6 pcs. 1,969.00 11,814.00
Emergency Equipment
Fire Extinguisher 6 pcs. 1138 6,82800
First Aid Kit 2 pcs. 500 1,000
Security
CCTV Camera 4 pcs. 339 1,356
Fire alarm 2 pcs. 450 900
94,631.90
Sources of funding refer to the various ways a business secures financial resources to start,
operate, and grow. These funds can come from internal or external sources, including owner
The initial capital required for business operations was self-funded by the owners, who
contributed personal funds to cover startup expenses, equipment, and operational costs. This
284
Table. Contributors
Owner 1 700,000
Owner 2 700,000
Owner 3 700,000
Owner 4 700,000
Owner 5 700,000
Pre-operating expenses are the costs incurred before a business officially starts its
operations. These expenses cover activities necessary to establish the business, such as registration,
285
A. Distribution Material
286
Mask 1 box 349 349
Ear Plugs 12 pcs. 10 120
Visibility Vests 12 pcs. 23 276
Safety Glasses 12 pcs. 55 660
Protective Apron 12 pcs. 57 684
5,873
Security
CCTV Camera 4 pcs. 339 1,356
Fire alarm 2 pcs. 450 900
2,256
15,957
287
Office and Store Fixtures
Tables (Office and Sotre) 2 pc. 5,000.00 10,000.00
Steel Cabinet 1 pc. 2,999.00 2,999.00
Chairs (Sewing) 5 pc. 580.00 2,900.00
Chairs (Office and Store) 7 pc. 419.70 2,937.90
Aircon (Office) 1 pc. 13,998.00 13,998.00
Electric Fan (Store) 1 pc. 2,449.00 2,449.00
35,283.90
103,324.90
D. Facility Building
E. Pre-operating Expense
Cost per
Pre-Operating Activities Quantity Unit unit Total cost
Research and Feasibility Study 1 8,000.00 8,000.00
Product Development and Prototype 1 10,000.00 10,000.00
288
Canvassing and Acquiring of the machines
and equipment 1 - 3,000.00 3,000.00
Acquiring of Permits and Licenses 1 - 8,000.00 8,000.00
Installation Cost 1 - 30,000.00 30,000.00
Sourcing of Capital 1 - 3,000.00 3,000.00
Internet 1 - 1,100.00 1,100.00
632,425.00
Promotional and Marketing Expenses
Promotional Video 1 - 2,500.00 2,500.00
Virtual Posters 1 - 500.00 500.00
Printed Posters (3x5) 10 pcs. 300.00 3,000.00
6,000.00
12,000.00
644,425.00
Cost
Permits Acquisition
DTI or SEC Registration 6,750.00
Vehicle Registration 2,700.00
Barangay Clearance 420.00
Community Tax Certificate 65.00
Fire Safety and Inspection Certificate 300.00
Mayor's Permit License and Sanitary 1,935.00
Police Clearance 130.00
BIR Registration 2,030.00
Environmental Compliance Certificate 1,200.00
15,530.00
Operating expenses (OPEX) are the recurring costs a business incurs to maintain daily
operations and generate revenue. These expenses are necessary for the business to function but are
289
Operating expenses 2026 2027 2028
Operation Specialist 55,250.00 56,907.50 58614.73
Sales Person 127,296.00 131,114.88 135048.33
Driver/Utility Personnel 127,296.00 131,114.88 135048.33
General Manager 77,350.00 79,670.50 84,522.43
Administrative Officer 274,300.00 284,537.50 293073.63
Depreciation of office equipment 12,848.19 11,012.73 11,012.73
Depreciation of Factory Building 4,480.00 3,840.00 3,840.00
Interest Expense 5,301.00 4,871.44 4,450.47
Raw Materials 323,039.60 323,459.55 323,880.05
Logistics and Transportation 139,860.00 140,041.82 140,223.87
Marketing and Advertisement 73,000.00 73,094.90 73,189.92
Taxes and Licenses 113,630.00 41,119.00 53454.70
Miscellaneous Expenses 168,643.00 170,835.36 17457.70
PHP PHP PHP
Total 1,502,293.79 1,451,620.06 1,333,816.88
PHP
Accrued Expenses, December 31. 2026 37,240.79
290
Accrued Expenses, December 31. 2028 PHP 39,328.88
291
7.1.5 Projected Financial Statements
Projected Financial Statements provide an estimate of the business’s future financial performance based on expected revenues,
expenses, and investments. These projections help in financial planning, securing funding, and assessing profitability.
Total Sales 82,864.86 82,864.86 82,864.86 82,864.86 82,864.86 82,864.86 82,864.86 82,864.86 82,864.86 82,864.86 82,864.86 82,864.86 994,378.32 1,085,861.13 1,208,563.43
Total Sales 348,894.15 348,894.15 348,894.15 348,894.15 348,894.15 348,894.15 348,894.15 348,894.15 348,894.15 348,894.15 348,894.15 348,894.15 4,186,729.80 4,571,908.94 5,088,534.65
{3}
LARGE eCOIR Bag YEAR 1 - 2026 Year Year
Total Sales 2026 2027 2028
Month January February March April May June July August September October November December
Number of Units per month 1147 1147 1147 1147 1147 1147 1147 1147 1147 1147 1147 1147 13,764.00 14314.56 15173.4336
Selling Price 123.71 123.71 123.71 123.71 123.71 123.71 123.71 123.71 123.71 123.71 123.71 123.71 123.71 129.89 136.38
Total Sales 141,889.64 141,889.64 141,889.64 141,889.64 141,889.64 141,889.64 141,889.64 141,889.64 141,889.64 141,889.64 141,889.64 141,889.64 1,702,675.62 1,859,321.78 2,069,425.14
292
Table: cost of Goods Sold
Factory Overhead
Depreciation of Production Tools,and Equipment
133,936.33 114,802.57 114,802.57
Depreciation of Factory Building
85,120.00 72,960.00 72,960.00
293
Table: Cost of goods sold (small size)
SMALL
Cotton Webbing Cotton Webbing 15,111.00 Cotton Webbing 15,866.55 Cotton Webbing 16,659.88 Cotton Webbing 17,492.87
Adhesive Glue Adhesive Glue 9,066.60 Adhesive Glue 9,519.93 Adhesive Glue 9,995.93 Adhesive Glue 10,495.72
Heavy Duty Thread Heavy Duty Thread 4,197.50 Heavy Duty Thread 4,407.38 Heavy Duty Thread 4,627.74 Heavy Duty Thread 4,859.13
eCOIR BAG Tag eCOIR BAG Tag 1,679.00 eCOIR BAG Tag 1,762.95 eCOIR BAG Tag 1,851.10 eCOIR BAG Tag 1,943.65
medium
294
Table: Cost of goods sold (medium size)
medium
2026 2027 2028 2029 2030
Description Amount (Php) Description Amount (Php) Description Amount (Php) Description Amount (Php) Description Amount (Php)
Beginning Inventory Beginning Inventory Beginning Inventory Beginning Inventory
Beginning Inventory (BI)
(BI) (BI) (BI) (BI)
Coconut Husk Coconut Husk 11,616.13 Coconut Husk 12,196.93 Coconut Husk 12,806.78 Coconut Husk 13,447.12
Cotton Webbing Cotton Webbing 65,882.50 Cotton Webbing 69,176.63 Cotton Webbing 72,635.46 Cotton Webbing 76,267.23
Adhesive Glue Adhesive Glue 41,610.00 Adhesive Glue 43,690.50 Adhesive Glue 45,875.03 Adhesive Glue 48,168.78
Heavy Duty Thread Heavy Duty Thread 20,215.53 Heavy Duty Thread 21,226.30 Heavy Duty Thread 22,287.62 Heavy Duty Thread 23,402.00
eCOIR BAG Tag eCOIR BAG Tag 6,935.00 eCOIR BAG Tag 7,281.75 eCOIR BAG Tag 7,645.84 eCOIR BAG Tag 8,028.13
0.00 146,259.15 153,572.11 161,250.71 169,313.25
295
Table: Cost of goods sold (large size)
Cotton Webbing
2026 2027 2028 2029 2030
Description Amount (Php) Description Amount (Php) Description Amount (Php) Description Amount (Php) Description Amount (Php)
Beginning Inventory Beginning Inventory Beginning Inventory Beginning Inventory
Beginning Inventory (BI)
(BI) (BI) (BI) (BI)
Coconut Husk Coconut Husk 5,429.01 Coconut Husk 5,700.46 Coconut Husk 5,985.48 Coconut Husk 6,284.76
Cotton Webbing Cotton Webbing 27,550.20 Cotton Webbing 28,927.71 Cotton Webbing 30,374.10 Cotton Webbing 31,892.80
Adhesive Glue Adhesive Glue 20,257.50 Adhesive Glue 21,270.38 Adhesive Glue 22,333.89 Adhesive Glue 23,450.59
Heavy Duty Thread Heavy Duty Thread 8,440.63 Heavy Duty Thread 8,862.66 Heavy Duty Thread 9,305.79 Heavy Duty Thread 9,771.08
eCOIR BAG Tag eCOIR BAG Tag 2,701.00 eCOIR BAG Tag 2,836.05 eCOIR BAG Tag 2,977.85 eCOIR BAG Tag 3,126.75
0.00 64,378.34 67,597.25 70,977.11 74,525.97
296
Table: Benefits and Contribution in 2026
Position No. of Personnel Basic Salary SSS Philhealth Pag-ibig Total Monthly Salary Annual Salary 13th Month pay Annual Total Cost of Sales Operating Expenses
Production Worker (Sewing
7
and cutting) 11,520.00 1,152.00 345.60 230.40 PHP 1,728.00 PHP 9,792.00 PHP 117,504.00 PHP 9,792.00 PHP 127,296.00 PHP 891,072.00 PHP 891,072.00
Machine Operator 3 11,520.00 1,152.00 345.60 230.40 PHP 1,728.00 PHP 9,792.00 PHP 117,504.00 PHP 9,792.00 PHP 127,296.00 PHP 381,888.00 PHP 381,888.00
Operation Specialist 1 25,000.00 2,500.00 750.00 500.00 PHP 3,750.00 PHP 21,250.00 PHP 255,000.00 PHP 21,250.00 PHP 276,250.00 PHP 276,250.00 PHP 221,000.00 PHP 55,250.00 80% COS and 20% OPEX
Sales Person 1 11,520.00 1,152.00 345.60 230.40 PHP 1,728.00 PHP 9,792.00 PHP 117,504.00 PHP 9,792.00 PHP 127,296.00 PHP 127,296.00 PHP 127,296.00
Driver/Utility personnel 1 11,520.00 1,152.00 345.60 230.40 PHP 1,728.00 PHP 9,792.00 PHP 117,504.00 PHP 9,792.00 PHP 127,296.00 PHP 127,296.00 PHP 127,296.00
General Manager 1 35,000.00 3,500.00 1,050.00 700.00 PHP 5,250.00 PHP 29,750.00 PHP 357,000.00 PHP 29,750.00 PHP 386,750.00 PHP 386,750.00 PHP 309,400.00 PHP 77,350.00 80% COS and 20% OPEX
Administrative Officer 1 25,000.00 2,500.00 900 500.00 PHP 3,900.00 PHP 21,100.00 PHP 253,200.00 PHP 21,100.00 PHP 274,300.00 PHP 274,300.00 PHP 274,300.00
297
7.1.5.1 Projected Income Statement
This part will show the financial picture of the proposed business’s forecasted sales, cost
of sales and expenses. Income statements is one of the financial statements used to keep track of
298
Share of Each of the 5 Partners PHP 32,695.65 PHP 52,709.93 PHP 106,980.29
In order to know the future financial position of the proposed business, including a forecast
of the business assets, liabilities and capital a projected balance sheet is used.
Current Assets
Non-Current Assets
299
Net Book Value 1,018,774.67 903,972.10 789,169.52
Office, Emergency, Other
Equipments 94,631.90 94,631.90 94,631.90
Less: Accumulated Depreciation 12,848.19 23,860.92 34,873.65
Net Book Value 81,783.72 70,770.99 59,758.26
PAYABLES
Accounts Payable 194,353.16 204,070.81 214,274.35
PARTNERS CAPITAL
300
7.1.5.3 Projected Statement of Cash Flow
Here are the lists of all expected cash inflows and outflows of the coming year.
301
Net Cash Used in Investing
-3,251,342.90 0.00 0.00
Activities
Cash at the End of the Year PHP 236,219.44 PHP 807,321.75 PHP 446,166.87
By the year 2028, the investment has not fully recovered. Assuming a similar increase, we estimate
1,155,022.13
+ 567,742.79
302
1,722,764.90
1,501,302.13
Payback Period =
1,722,764.90
The initial investment will be recovered in approximately 3.87 years or 3 years and 10.5 months
303
CHAPTER VIII.
This chapter presents the social and economic impact of eCOIR Bags, emphasizing its
contributions to employment, sustainability, and the local economy. It highlights how the business
interacts with social and economic factors, enhances environmental conservation, and contributes
The eCOIR Bags initiative is a response to the Municipality of Bantayan’s Resolution No.
349, Ordinance No. 20, Series of 2019, which strictly prohibits the use of single-use plastic bags.
By offering durable, biodegradable, and eco-friendly alternatives, eCOIR Bags supports the Balik
Basket Program, a local initiative promoting reusable packaging solutions. Our business not only
aligns with the municipality’s sustainability goals but also contributes to the growing demand for
abundant local resource, the business provides sustainable livelihood opportunities while
addressing the island’s plastic waste problem. The following socio-economic and environmental
Personal Benefits
The eCOIR Bags business provides individuals with an eco-friendly and sustainable
alternative to plastic bags. Customers benefit from high-quality, durable, and reusable bags that
304
help reduce reliance on single-use plastics. Additionally, the business fosters environmental
Economic Benefits
The establishment of eCOIR Bags generates employment opportunities for local coconut
farmers, coir processors, and artisans in Bantayan Island. By supporting the local economy, the
business enhances income stability for workers involved in raw material collection, production,
and sales. Additionally, the business contributes to local commerce by partnering with eco-friendly
Environmental Benefits
The eCOIR Bags business plays a significant role in reducing plastic waste by offering
biodegradable and reusable alternatives. By promoting the use of coconut coir-based bags, the
business helps minimize environmental pollution, particularly in coastal areas where plastic waste
is a major concern. Furthermore, the company supports sustainable coconut farming practices,
ensuring that raw material sourcing remains environmentally responsible and contributes to long-
Impact assessment helps guide business decision-making by evaluating both the positive
and negative effects of a business on society. eCOIR Bags aims to reduce plastic waste, support
local coconut farmers, and provide sustainable livelihood opportunities. This assessment examines
its impact on demographics, market reach, income, and employment to help stakeholders make
informed decisions.
Demographic Impact
305
The eCOIR Bags business serves a diverse customer base, including local residents,
businesses, and tourists seeking sustainable alternatives. Its eco-friendly products align with the
Bantayan Island plastic ban ordinance, making them accessible to individuals regardless of gender,
As demand for eco-friendly products grows, eCOIR Bags strategically targets both local
and regional markets. The business leverages online platforms, partnerships with local stores, and
participation in environmental programs like the Balik Basket Program to expand its reach.
Marketing efforts focus on social media engagement and collaborations with eco-conscious
The eCOIR Bags business will generate employment for coconut farmers, coir processors,
and production workers, ensuring a stable source of income for them. By sourcing raw materials
from local farmers, the business will stimulate the agricultural sector while improving livelihoods.
Additionally, artisans involved in bag production will gain a reliable income, fostering economic
Tax Contribution
The eCOIR Bags business is legally required to pay taxes, including income tax, business
permit fees, and value-added tax (VAT) on sales. These contributions help fund public
306
regulations, eCOIR Bags supports sustainable development while promoting eco-friendly
Assessing costs and benefits helps determine the financial viability of eCOIR Bags. The
revenue reflects annual gross income, while costs include raw materials, labor, operations, and
marketing expenses. The profitability index is evaluated using the cost-benefit ratio:
Bantayan is a practical and sustainable alternative to single-use plastic bags. With the increasing concern
307
over plastic waste and the availability of coconut husks in the area, the study explores the potential of
turning these byproducts into eco-friendly bags that can benefit both the environment and the local
economy.
The research examines market demand, production requirements, financial feasibility, and
environmental impact. Surveys and data analysis show that many businesses and consumers are
willing to use eCOIR bags, especially with the existing local ordinance limiting plastic use. The
study also looks into the cost of production, availability of raw materials, and the necessary
equipment and labor to ensure smooth operations. Financial projections suggest that the business
The findings support the idea that this business can help reduce plastic waste, provide
additional income opportunities for coconut farmers, and promote sustainable practices. With
proper planning and support, the production of coconut coir bags in Bantayan has the potential to
Findings
A. Marketing Aspect
• The target market for eCOIR Bags includes local businesses, residents, and
No. 20, Series of 2019, restricting the use of single-use plastic bags, there is a growing
308
demand for sustainable alternatives, making eCOIR Bags a suitable option. The main
buyers are individuals aged 18-70, as well as local retailers and other businesses.
• Using demand and supply analysis, the study estimates a strong potential market for
eCOIR Bags. Surveys and projections suggest that consumers prefer eco-friendly options,
stores and souvenir shops have been identified as key distribution points.
• The business faces competition from other reusable bag alternatives, including canvas,
woven, and synthetic bags sold by local stores. However, eCOIR Bags distinguish
the local coconut industry, the business aims to create a unique market presence.
• The marketing strategy focuses on raising awareness through social media, partnerships
with local government units, and promotional campaigns. The business plans to utilize
attract customers. Offering discounts for bulk purchases and collaborating with eco-
sustainability and local production. Labeling will highlight the environmental benefits of
eCOIR Bags, and the company will use online platforms such as Facebook to engage
B. Technical Aspect
309
• The production of eCOIR Bags will require specialized machinery, including a coconut
machines, and drying machines. These machines are essential for processing coconut
fibers into durable and eco-friendly bags. The equipment will be sourced from outside
chosen for its proximity to coconut suppliers. The facility is designed to accommodate
the processing of coconut coir, bag assembly, storage, and office operations.
• The workforce needed for the operation consists of 15 personnel, including a General
Tailors, a Cutter, a Driver, and Physical Store Receptionist. Each role is essential for
• Quality control measures are in place to maintain product standards. Inspections will be
adhesive application, stitching, and final product inspection. These steps ensure that
operators will be responsible for routine checks and minor repairs, while partnerships
with technical support providers will be established for major servicing needs.
Management Aspect
310
• The business will be established as a corporation, allowing for structured management,
easier access to funding, and limited financial risks for shareholders. This setup ensures
• Employee motivation and productivity are key priorities. The company will provide
incentives and recognition programs for outstanding performance. This will include
environment.
• A structured employee conduct and discipline policy will be in place. Violations will be
1. General Manager
compliance.
2. Operations Specialist
311
o Coordinates logistics and oversees the supply chain process.
3. Administrative Officer / HR
4. Machine Operators
5. Driver
Financial Aspect
• The required starting capital for the business is Php 3,000,000.00. The desired goal of this
business is to increase the starting capital by at least 10% within the first year of operations**.
• Initial sources of capital are from the proponents of the study in a collective contribution, ensuring
sufficient funds for equipment, raw materials, and operational expenses to establish the business.
312
• The payback period in putting up the eCOIR Bag business is at approximately 3 years and 10
• The primary goal of eCOIR Bags is to provide an eco-friendly alternative to plastic bags
while supporting the local economy. The business aligns with the Municipality of
Bantayan’s Resolution No. 349, Ordinance No. 20, Series of 2019, which bans single-
use plastics. By offering reusable and biodegradable coconut coir bags, the business helps
• The business creates economic opportunities by generating jobs for local coconut
with local retailers and eco-conscious businesses further boost economic activity in
Bantayan.
particularly in coastal areas where plastic pollution is a major concern. The use of
coconut coir also supports sustainable coconut farming, ensuring responsible sourcing
Balik Basket Program, eCOIR Bags encourages responsible shopping habits and
313
• As a legally registered business, eCOIR Bags contributes to local tax revenue,
Through tax compliance and ethical business practices, the company strengthens the
9.1 Conclusions
9.3 Recommendations
BIBLIOGRAPHY
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(2) Zhang, H., Pap, S., Taggart, M. A., Boyd, K. G., James, N. A., & Gibb, S. W. (2020). A
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(4) Plastic Oceans. (2024). Plastic pollution and its impact on the environment.
(5) Hossain, M. (2020). The long-term effects of plastic decomposition on the environment.
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(6) Republic Act No. 9003, Ecological Solid Waste Management Act of 2000. (2000).
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(10) Babalola, O., & Olorunnisola, A. O. (2019). Enhancing bioplastics with coconut husk
(11) Magno, M. C., Reyes, L. P., & De Guzman, T. R. (2023). Sustainability of coconut coir
of Environmental Sustainability.
(12) Gregorio, J. (2015). Green marketing and consumer behavior in the Philippines: A case
(13) Derick, J. (2016). The environmental impact of coconut husk disposal and air quality
(14) Babyloni, F., Cruz, M. P., & Santos, R. J. (2022). The market potential of coir-based eco-
(15) Municipality of Bantayan. (2019). Resolution No. 349, Ordinance No. 20, Series of 2019:
Government Records.
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(16) Mahato, R. K., et al. (1993). Elemental and surface composition analysis of coconut
(17) Rahman, M. S., & Khan, M. A. (2007). Moisture absorption characteristics of untreated
(18) Wei, L., & Gu, H. (2009). Structural and mechanical properties of coconut coir fibers.
(19) Yueping, F., et al. (2010). Thermal resistance and biodegradability of coconut fiber
(20) Magno, J. P., et al. (2023). Comparative study of paper, plastic, and coconut coir as
215-230.
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APPENDICES
CURRICULUM VITAE
Email: [email protected]
________________________________________________________________________
A. PERSONAL INFORMATION
Nationality : FILIPINO
Sex : MALE
Age : 22
________________________________________________________________________
B. EDUCATIONAL BACKGROUND
________________________________________________________________________
317
C. SKILLS
• Microsoft Literate
• Decision-making
• Can analyze data
CURRICULUM VITAE
Name : NI ÑO C. MARU
Email: [email protected]
________________________________________________________________________
A. PERSONAL INFORMATION
Nationality : FILIPINO
Sex : MALE
Age : 23
________________________________________________________________________
B. EDUCATIONAL BACKGROUND
318
________________________________________________________________________
C. SKILLS
• Microsoft Literate
• Problem Solver
• Time Management
CURRICULUM VITAE
Email: [email protected]
________________________________________________________________________
A. PERSONAL INFORMATION
Nationality : FILIPINO
Sex : FEMALE
Age : 23
________________________________________________________________________
B. EDUCATIONAL BACKGROUND
319
Tertiary : CEBU TECHNOLOGICAL UNIVERSITY – BANTAYAN (PRESENT)
________________________________________________________________________
C. SKILLS
• Microsoft Literate
• Critical Thinker
• Analytical Reader
CURRICULUM VITAE
Email: [email protected]
________________________________________________________________________
A. PERSONAL INFORMATION
Nationality : FILIPINO
Sex : FEMALE
Age : 22
________________________________________________________________________
B. EDUCATIONAL BACKGROUND
320
Secondary : Santa Fe National High School-Senior High School (2020-2021)
________________________________________________________________________
C. SKILLS
• Microsoft Literate
• Critical Thinker
• Problem Solver
CURRICULUM VITAE
Email: [email protected]
________________________________________________________________________
A. PERSONAL INFORMATION
Nationality : FILIPINO
Sex : FEMALE
Age : 22
________________________________________________________________________
B. EDUCATIONAL BACKGROUND
321
Primary : Kabac Elementary School (2014-2015)
________________________________________________________________________
C. SKILLS
• Microsoft Literate
• Communication and Interpersonal Skills
• Can work under pressure
322