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Creating A Compelling Company Profile For A Shopping Mall

The document outlines the essential components for creating a compelling company profile for a shopping mall, particularly aimed at attracting tenants and sponsors. Key sections include an overview of the mall, highlights of its features, tenant demographics, marketing strategies, and opportunities for collaboration. It emphasizes the importance of strong branding, visual appeal, and persuasive storytelling to position the mall as a lifestyle destination.

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Andika Ahsana
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33 views5 pages

Creating A Compelling Company Profile For A Shopping Mall

The document outlines the essential components for creating a compelling company profile for a shopping mall, particularly aimed at attracting tenants and sponsors. Key sections include an overview of the mall, highlights of its features, tenant demographics, marketing strategies, and opportunities for collaboration. It emphasizes the importance of strong branding, visual appeal, and persuasive storytelling to position the mall as a lifestyle destination.

Uploaded by

Andika Ahsana
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Creating a compelling company profile for a shopping mall—especially with the goal of

attracting tenants, sponsors, and other partners—requires a mix of strong branding, clear
data, visual appeal, and persuasive storytelling. Here’s what a great profile should include
(especially for a mall in a central location like Bandung):

🏢 Core Sections of a Strong Mall Company Profile

1. Cover Page

 Logo + Mall name


 High-quality hero image of the mall
 Tagline (if any)
 Contact details (subtle but present)

2. About the Mall

 Brief history / background


 Vision & mission
 Key values (e.g., customer service, community focus, sustainability)
 Strategic location in Bandung (include a map or context photo)

✨ Tip: Include a sentence or two that emotionally sells the mall as a lifestyle destination, not
just a retail space.

3. Mall Highlights / Key Features

 Total GFA (gross floor area), leasable area, number of floors


 Number of tenants, foot traffic data
 Parking capacity
 Anchor tenants (big names)
 Recent renovations or upgrades
 Digital & smart features (if any: Wi-Fi, app, digital directory, analytics)

4. Tenant Mix & Demographics

 Tenant categories: F&B, fashion, services, entertainment, etc.


 Current brands (logos or collage)
 Target market demographics: age group, income level, behavior
 Footfall analysis (weekday vs weekend, seasonal trends)

📊 Visualize this with charts or infographics to make it more digestible.


5. Opportunities for Tenants & Sponsors

 Benefits of being in the mall (location, traffic, branding exposure)


 Sponsorship options: events, banners, pop-up booths, social media collaboration
 Available units / lease options
 Event calendar & seasonal marketing activities

6. Marketing & Promotion Strategy

 Mall’s own social media stats, reach, follower count


 Advertising methods: digital, in-mall, outdoor, influencer campaigns
 Community engagement: events, CSR programs, collabs with local creators

7. Testimonials / Case Studies

 Quotes from current tenants


 Success stories of brand growth inside the mall

8. Visual Gallery

 High-quality images of the mall interior, exterior, events, crowd scenes


 Optionally, a short embedded QR code linking to a promo video or virtual tour

9. Call to Action

 Clear contact point for inquiries: name, title, WhatsApp, email


 Location on Google Maps (embed link or QR)

10. Appendix (Optional)

 Detailed floor plan with available spaces


 Technical specifications (if needed)
 Rate card / brochure / leasing guide

📝 Design Tips:
 Keep it clean, modern, and on-brand
 Use colors and fonts that reflect the mall’s identity
 Keep language professional but approachable
 Think like a marketer: tell a story, not just give data

To analyze foot traffic in a mall, mall operators can utilize various tools, including people counting
sensors, video analytics, Wi-Fi/Bluetooth tracking, and mobile app data, to gain insights into
customer behavior and optimize operations.

Here's a breakdown of the tools and techniques:

1. People Counting Sensors:

 Infrared Counters and Motion Sensors:

These tools track the number of people entering and exiting a store or mall in real-time.

 Electronic People Counters:

These devices use technologies like light beams, dedicated sensors (stereo cameras, time sensors, or
flight sensors) to measure the number of people traversing a space.

 Thermal Sensors:

These sensors detect body temperature to count people, often installed at entrances or exits for
accuracy.

 Active Infrared (Break-Beam Sensors):

These sensors have an infrared emitter and receiver to detect when a person passes through.

 Smart Flooring Technologies:

Sensors in the floor register contact when stepped on, allowing for foot traffic tracking.

2. Video Analytics:

 Surveillance Cameras: Advanced video systems can analyze traffic flow, detect repeat
visitors, and even provide demographic information like age and gender.

 Camera-based counting: Systems use cameras to detect objects and count people.
Presentation Title: Bandung Indah Plaza Mall - Company Profile

Slide 1: Cover Page

 Logo of Bandung Indah Plaza


 High-quality exterior photo
 Tagline: "The Heart of Lifestyle & Commerce in Central Bandung"
 Address: Jl. Merdeka No. 56, Bandung

Slide 2: About the Mall

 Brief history
 Vision & Mission
 Core Values

Slide 3: Strategic Location

 Stylized map with highlighted landmarks


 Aerial or street view photo
 Bullet points:
o 5 mins from Bandung Station
o Surrounded by hotels, offices, and universities
o Accessible via public and private transportation

Slide 4: Key Mall Highlights

 Total GFA: [Insert value]


 Leasable area: [Insert value]
 Anchor tenants: [Insert examples]
 Number of tenants: [Insert number]
 Parking capacity: [Insert number of vehicles]
 Digital features: Free Wi-Fi, digital directory

Slide 5: Tenant Mix & Foot Traffic

 Pie chart of tenant categories (F&B, fashion, entertainment, etc.)


 Daily foot traffic: Weekday vs Weekend
 Target demographic insights
Slide 6: Opportunities for Tenants & Sponsors

 Types of available spaces


 Pop-up booth and event activation options
 Advertising packages
 Seasonal marketing campaigns

Slide 7: Marketing & Promotion Strategy

 Instagram, TikTok, YouTube reach


 Offline promotions: Billboards, in-mall screens
 Community engagement activities

Slide 8: Testimonials

 Quote 1: Brand owner success story


 Quote 2: Visitor feedback
 Include profile pics/logos if available

Slide 9: Gallery

 4–6 high-quality images:


o Exterior
o Interior shops
o Events
o Crowds

Slide 10: Contact & Call to Action

 Leasing contact person: Name, title, phone, email


 QR Code to Google Maps location
 QR Code to virtual tour or promo video

Appendix (Optional Slides)

 Detailed floor plan


 Available unit sizes
 Rental rate card (if sharable)

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